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Arts and Culture Survey Report Copyrig hted J uly 6, 2020 City of Dubuque Consent Items # 10. City Council Meeting ITEM TITLE: Transmission of Arts and Culture Survey Report SUMMARY: City Managertransmitting the Arts & Culture Survey Results as of June 26, 2020 gathered through an ongoing survey effort conducted by the Branding and Communications Working Group of the City of Dubuque's Arts & Culture Master Plan. SUGGESTED Suggested Disposition: Receive and File DISPOSITION: ATTACHMENTS: Description Type Arts & Culture Survey Report-MVM Memo City Manager Memo Staff Memo Staff Memo Report on Results of Arts & Culture Survey as of 6 26 2020 Supporting Documentation Dubuque THE CITY OF � ui-Aseria cih DuB E , . � . , � II � Maste iece on tj2e Mississi i zoo�•zoiz•zois YP pp zoi�*zoi9 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Transmission of Arts & Culture Survey Results as of 6/26/2020 DATE: June 29, 2020 Arts & Cultural Affairs Coordinator Jenni Petersen-Brant is transmitting the Arts & Culture Survey Results as of June 26, 2020. This is a report of community feedback gathered through an ongoing survey effort conducted by the Branding and Communications Working Group of the City of Dubuque's Arts & Culture Master Plan. v Mic ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Teri Goodmann, Assistant City Manager Cori Burbach, Assistant City Manager Jenni Petersen-Brant-Arts & Cultural Affairs Coordinator Duhuque Economic Development Department THE CITY OF � Office of Arts&Cultural Affairs AI�•Ameriea Cits 1300 Main St � �'' ' �'� Dubuque,IA 52001 U� � � � � � Office(563)589-4393 I � TTY(563)690-6678 2007•2012�2 D 13 http://www.cityofdubuque.arg Masterpiece on the Mississippi za1�*zoig TO: Michael C. Van Milligen, City Manager FROM: Jenni Petersen-Brant, Arts & Cultural Affairs Coordinator SUBJECT: Transmission of Arts & Culture Survey Results as of 6/26/2020 DATE: June 26, 2020 INTRODUCTION This memorandum serves to introduce the inaugural report of community feedback gathered through an ongoing survey effort conducted by the Branding and Communications Working Group of the City of Dubuque's Arts & Culture Master Plan. BACKGROUND The Community Enactment Strategy of the City of Dubuque's Arts & Culture Master Plan established "Conduct a market study of perceptions of Dubuque's arts and culture scene" as a short-term priority of the Branding and Communications Working Group (B&C WG) of said plan. Survey development was initiated in the Fall of 2019 in collaboration with a Loras College Sports Marketing course and subsequently refined by the B&C WG. The Working Group released the `Reflections on Dubuque's Arts & Culture Scene' survey on April 16, 2020 via multiple City of Dubuque communication channels. Volunteers of the Master Plan, recipients of City arts and culture grant funds, and specific City departments continue to be encouraged to distribute and engage their audiences. This survey does not have a set closing date. It is designed to gather feedback on an ongoing basis to continually engage residents and gauge attitude changes over time. The B&C WG continues to expand outreach with the survey. Starting July 2020, the B&C WG will provide quarterly reports to funded arts and culture partners, the Arts Commission, and City leadership. The accompanying report is a follow up to the inaugural report shared with the City Manager on June 16, 2020. The report does not provide an evaluation of that data regarding recommendations or next steps. Links highlighted throughout the report provide access to additional PDFs that capture responses to open-ended questions. Demographic information is being collected and will be included in subsequent reports. In this report, results are divided between `Arts Audience' and `General Audience'. The survey was released under two separate URL's and shared accordingly to allow the B&C WG to compare responses from those actively engaged in the arts and those that may not be. ACTION REQUESTED The Arts & Culture Survey report is provided for informational purposes. CC: Jill Connors, Economic Development Director � � � •� � � Survey of community reflections on state of Dubuque's Arts and Culture sector , � � �- Developed by the Branding and Communications Working Group of the City of Dubuques Arts and Culture Master Plan.Active Working Group Members include:Taylor Cummings (Travel Dubuque),Temwa Phiri (City of Dubuque),Miki Robinson (Bell Tower Theatre), Gina Siegert(Julien's Journal),Pat McCullough (McCullough Cre- ative),Mallory Gardiner(Loras College)with support from Arts &Cultural Af�airs Coordinator,Jenni Petersen-Brant. Released April. 16,2020.258 responses as of 6/26/2020 (107 from current arts audience, 151 from general population). Dubuque has a vibrant arts and culture scene. Dubuque's arts and culture scene represents diverse voices. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 0.0% 10.0% 20.0% 30.0% 40.0% 56.0% 60.0% Strongly Agree Strongly Agree - Agree Agree Neutral � Neutral Disagree - Disagree StronglyDisagree � StronglyAgree � ■GeneralAudience ArtsAudience ■GeneralAudience ArtsAudience Dubuque's arts and culture scene provides experiencesthat are inclusive and There is a wide variety of arts and cultural experiences availableto me and my accessible. family. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% Strongly Agree Strongly Agree Agree Agree Neutral Neutral Disagree - Disagree � Strongly Agree � Strongly Agree � ■GeneralAudience ArtsAudience ■GeneralAudience ArtsAudience Results as of 6/26/2020 How important is access to diverse arts and culture activities in Dubuque for you and your family or friends? GENERALAUDIENCE ARTS AUDIENCE Somewhat NOT Extremely NOT Important Im ortant Extremely N�T Neutral �o�0 4% Neutral Important 1% 6% 2°/a Extremely Important Extremely Important ■Somewhat Important Somewhat Important Somewhat Somewhat ■Neutral Im ortant ■Neutral Important Extremely p o Extremely 3�% Important ■Somewhat NOT Imporkank 2S�° Important ■Somewhat NOT Importank 61% ■Extremely NOT Importank 64% ■Extremely NOT Important � � Click to review all responses to the question, "When you Click to review all responses to the question, "What else think of arts and culture in Dubuque, what immediately would you like to see happening in Dubuque as it relates the comes to mind?" arts and culture events and opportunities?" Focus group participants identified The survey provided an opportunity for people to signup to participate in forthcoming focus groups,an activity that the Branding and Commuications Working Group sees as a next step in their process. 35 individuals selected`Yes,sign me up' and 56 individuals selected`Perhaps,with more information'when asked"Would you be interested in participating in a focus group to provide further community input on arts and culture efforts in the City of Dubuque?" Results as of 6/26/2020 Opportunities to experiencearts and culture in Dubuque are promoted well. CIICk t0 C'@VI@W aII 1"2SpO11S2S t0 tI12 qUeStl011, ��Il What o.o� ,00�� Zo.o��0 30.0�� 40.0�� 50.0�� 60.0�� ways do you think promotion and communications about StronglyAgree arts and culture events and opportunities can be improved?" Agree Neutral Disagree Strongly Agree � ■General Use Arts Audience How do you find out about arts and culture events and opportunities available in Dubuque? GENERALAUDIENCE ARTS AUDIENCE Word of Mouth,17°/ Other,1% Tele ra h Herald in Other,0% Tele ra h Herald in 9 P Word of Mouth, 9 p print or online,10% ��o�o print or online,12% Emails or other Emails or other electronic electronic communications from communications from the City of Dubuque,2% the City of Dubuque,6% 365ink in print or online, 365ink in print 9� or online,13% Emails or other electronic Emails or other communications from electronic arts and culture communications from organizations, 75% Julien's Journal in arts and culture print or online,6% organizations, 10% � Julien's Journal in print or online, 7% Travel Dubuque emails, Travel Dubuque emails, website,or at the Travel Flyers posted in area website,or at the Travel Center,2% businesses,6% Center,4% Other Social Media,3% Other Social Media,4% Flyers posted in area businesses,6% Direct Mail(postcards, Direct Mail(postcards, o etc),11% etc),5% Facebook,11/o Facebook,14% Billboards,4% Local Radio,5% Local Radio,7% Billboards, 5% Results as of 6/26/2020 Do you or your family participate in or attend arts and culture events in Dubuque as often as you would like to? GENERAL AUDIENCE ARTS AUDIENCE Click to review all responses to the question, "If you or your family DO NOT participate in or Other attend arts and culture events in Dubuque as 3% often as you would like to, why not?" Click to review all responses to the ques- tion, "If you or your family DO participate in or attend arts and culture events in Dubuque Yes as often as you would like to, which venues, ��o�o places, or types of events do you go to most Na Yes often?" 47% 53% Na 60°/a How often do you participate in or attend arts and culture events in Dubuque as an How often do you participate in or attend arts and culture events in Dubuque as a audience member or user? volunteer or as staff of the presenting organization? Daily,or almost daily - Daily,or almost daily � 1-2 times per week 1-2 times per week Once or twice a month Once or twice a month A couple of times a year A couple of times a year Rarely - Rarely Never � Never ■GeneralAudience ArtsAudience ■GeneralAudience ■ARsAudience Results as of 6/26/2020