Be A.W.A.R.E. Presentation -An Educational Component of Pet-Friendly Communities Copyrighted
J uly 20, 2020
City of Dubuque Action Items # 1.
City Council Meeting
ITEM TITLE: Be A.W.A.R.E. Presentation -An Educational Component of Pet-
Friendly Community Initiative
SUM MARY: City Manager recommending approval for Robin MacFarlane, owner of
That's My Dog, to present information regarding her Be A.W.A.R.E.
education campaign.
Ms. MacFarlane will present information on the five steps of the Be
A.W.A.R.E pet protocol.
SUGGESTED Receive and File;Approve, PresentationSuggested Disposition:
DISPOSITION:
ATTACHMENTS:
Description Type
BeA.W.A.R.E. Presentation-MVM Memo City Manager Memo
Staff inemo Staff Memo
BeA.W.A.R.E. Sign Supporting Documentation
BeA.W.A.R.E Presentation Supporting Documentation
Dubuque
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TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Be A.W.A.R.E. Presentation - An Educational Component of Pet-Friendly
Community
DATE: July 15, 2020
Leisure Services Manager Marie Ware recommends City Council approval for Robin
MacFarlane, owner of That's My Dog, to present information regarding her Be
A.W.A.R.E. education campaign. This campaign is an initiative of the Pet-Friendly Work
Group because of its focus on education for both pet owners and non-pet owners. The
campaign has been developed and fully paid for by Robin MacFarlane. She would like
to present her educational information about the five steps of the Be A.W.A.R.E. pet
protocol.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
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Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Teri Goodmann, Assistant City Manager
Cori Burbach, Assistant City Manager
Marie L. Ware, Leisure Services Manager
Dubuque
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TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
SUBJECT: BE A.W.A.R.E Presentation —An Educational Component of Pet-Friendly
Community
DATE: July 13, 2020
INTRODUCTION
The purpose of this memorandum is to recommend approval for Robin MacFarlane,
owner of That's My Dog to present information regarding her Be A.W.A.R.E. educational
campaign at the July 20th City Council Meeting. This campaign is an initiative of the Pet-
Friendly Work Group because of its focus on education for both pet owners and non-pet
owners.
BACKGROUND
The City Council at their 2018 goal setting session adopted Pet-Friendly Community:
Policy Direction and Actions as a 2018-20 Policy Agenda High Priority. The guidance
from the Council included that this would not be only about pets in parks but would
engage partners in how we could become a more pet-friendly community.
At the November 19, 2018 City Council meeting the City Council approved a process to
create a Pet-Friendly Community Action Plan. A Pet-Friendly Work Group was
established and met biweekly to review information, facts, and data, listen to
presentations, review drafts, work on the Community survey, call a sampling of
landlords and research information. The Pet-Friendly Community Assessment was
completed by the Work Group and received and filed by the City Council on August 5tn
2019. The Pets in Parks Ordinance change approved by the City Council went into
effect on July 1, 2020.
The work group has continued to meet regularly to continue to the goal to become a
more Pet-Friendly Community. Their focus after the pets in parks ordinance work was
to move to education for the community of both pet owners and non-pet owners.
1
DISCUSSION
Robin MacFarlane is and has been an active member of the Pet-Friendly Work Group.
She is the owner of That's My Dog, a board and training program where professional
dog trainers teach dogs how to be well mannered and obedient.
Robin has been working diligently developing an educational campaign product of her
business that serves to create better communities through education. As Robin has
developed her campaign, she has shared its progress and asked input of the Pet-
Friendly Work Group. This campaign has been developed and fully paid for by Robin
MacFarlane. The Pet-Friendly Work Group has appreciated all the work and effort she
has put into this campaign.
The Be A.W.A.R.E. campaign helps humans understand how to respectfully share
green space and public areas with companion animals. In doing so, this strengthens the
human-animal bond and supports other community members to feel respected and
safe. She has created her own website at www.awarepetowner.com.
Robin plans to partner with the City to promote responsible pet ownership through her
Be A.W.A.R.E. campaign. She would like to present her educational information about
the five (5) steps of the Be A.W.A.R.E. pet protocol to the City Council and community
on July 20t", 2020.
ACTION STEP
I respectfully request approval for Robin MacFarlane to present That's My Dog's Be
A.W.A.R.E. educational campaign at the City Council meeting.
Prepared by Steve Fehsal, Park Division Manager
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Understand your pet's needs and the needs of
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• Pay attention to surroundings
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that may make them feel nervous, frightened or vulnerable.
Nervous do s are more likely to rowl, snap or bite.
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❖ Polite excuses et ou out of uncomf ortable situations.
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❖ WALKING away creates distance and keeps everyone sa e!
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❖ Wait to be invited if you want to pet
someone else's dog.
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❖ Pets are not public property. Stop . `����=�-
encouraging children to pet other '
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❖ Don't stare directly into the eyes of a
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❖ ADMIRING from a distance is the
safest way to enjoy someone else's pet.
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❖ Pick up af ter your dog where ever f eces might impact someone
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❖ Control barkin , snif f ing, lickin , 'umpin and other canine
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behaviors that violate another's ersonal s ace. (THIS includes the
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❖ Use regular, non-retractable, leashes when in hi h use ublic areas.
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�:• RESPONSIBLE behavior means you understand and respect that
not ever one loves our do as much as ou do!
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�:• Share A.W.A.R.E.
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AwarePetOwner. com
beawa re4pets @ gm a i I . co m