Purchase of Services Agreement_Chamber of Commerce and CVB 2011Masterpiece on the Mississippi
Dubuque
hitgl
All-America City
1
2007
May 11, 2010
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Purchase of Service Agreement - Dubuque Area Chamber of Commerce
Convention and Visitors Bureau
During the Fiscal Year 2011 budget process, the Mayor and City Council provided
$776,928 for a Purchase of Service Agreement with Dubuque Area Chamber of
Commerce Convention and Visitors Bureau.
Budget Director Jennifer Larson is recommending that a Purchase of Services
Agreement be executed with the Dubuque Area Chamber of Commerce Convention
and Visitors Bureau in the amount of $776,928. This amount represents 50 percent of
the hotel /motel tax received by the City for the period of October 1, 2008, through
September 30, 2009, net of the seventh of ten marketing loan debt payments, per
agreement, as approved by the City Council during the Fiscal Year 2011 budget
process.
In FY 2003, this agreement was expanded (Exhibit B) to include greater City Council
involvement in review of the marketing plan and budgeting process for the use of these
City funds.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
MCVM /jml
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Jenny Larson, Budget Director
2--s
_-
ichael C. Van Milligen
Masterpiece on the Mississippi
JML
Attachment
Dubuque
bitti
Al- AmericaCity
2007
April 12, 2010
TO: Michael C. Van Milligen, City Manager
FROM: Jennifer Larson, Budget Directo \-
SUBJECT: Purchase of Service Agreement — Dubuque Area Chamber of Commerce
Convention and Visitors Bureau
Attached for City Council approval is the Purchase of Service Agreement with the
Dubuque Area Chamber of Commerce for the City's financial support of the Convention
and Visitors Bureau for Fiscal Year 2011. The agreement was expanded in FY 03 to
include the annual marketing plan, City Council budget process, and the three -year
review process for the Marketing Plan (Exhibit B).
The adopted Fiscal Year 2011 operating budget provides a payment of $776,928. This
amount represents 50 percent of the hotel /motel tax received by the City for the period
of October 1, 2008 through September 30, 2009, net of the seventh of ten marketing
loan payments, per agreement. Payment will be made to the Chamber of Commerce in
four equal quarterly installments of $194,232.00.
It is my recommendation that the City Council approves the attached Purchase of
Service Agreement with the Dubuque Area Chamber of Commerce and authorizes the
Mayor to execute the contract on behalf of the City.
AGREEMENT
BETWEEN
THE CITY OF DUBUQUE, IOWA
AND
DUBUQUE AREA CHAMBER OF COMMERCE
THIS AGREEMENT, dated for reference purposes the 1st day of July 2010, is made
and entered into by and between the City of Dubuque, Iowa (City), and the Dubuque Area
Chamber of Commerce (Agency).
WHEREAS, City, as the recipient of certain hotel and motel taxes, is permitted by
Chapter 422A of the Code of Iowa to spend such tax receipts for the promotion and
encouragement of tourist and convention business in the City of Dubuque; and
WHEREAS, City has agreed to provide certain financial assistance in an amount
equivalent to fifty percent (50 %) of the hotel /motel tax, less debt payments per agreement
to enable the Agency to carry out such tourist and convention development on behalf of
City; and
WHEREAS, Agency represents itself as technically and professionally qualified to
provide services to effectively promote and develop the tourist and convention business for
City; and
WHEREAS, City desires to engage the service of Agency to provide unlimited job
postings to www.Accessdubuquejobs.
NOW THEREFORE, the parties hereto agree as follows:
1. Scope of Services
Agency shall:
a) continue to maintain a Convention and Visitors Bureau Division to undertake such
services that are necessary and requisite to carry out a Program of Work as
described in Exhibit A, attached hereto and made a part hereof. The process and
schedule for development of the annual and three -year review of the Convention
and Visitors Bureau Marketing Plan and budget is described in Exhibit A;
b) retain competent and qualified staff under appropriate supervision to plan and
implement the Program of Work in an efficient and timely manner;
c) maintain a Tourist Information Center throughout the entire year;
d) continue marketing conventions at the Grand River Center;
e) continue marketing of the National Mississippi River Museum and Aquarium;
f) continue marketing the Julien Inn Hotel;
g)
in agreement by the Chamber of Commerce, Dubuque County Historic Society,
Platinum Hospitality and the City of Dubuque, form the America's River Committee
to help establish general marketing guidelines, target markets and co -op
opportunities for the America's River Project for implementation by the Convention
and Visitors Bureau. It firmly establishes the Convention and Visitors Bureau as
the lead promotional entity for the America's River Project as well as being the lead
marketing agent for the entire destination;
h) provide City Council with an annual report on the activities of the CVB including
financial statements and breakdown of expenditures by program area;
i) receive participation from the Dubuque Area Chamber of Commerce in the
formation of a not - for - profit Corporation to further the goals of the America's River
Project;
2. Time of Performance
The term of this Agreement shall be from July 1, 2010 through June 30, 2011
3. Compensation
a) City shall pay to Agency an amount not to exceed $776,928.00 ($811,928.00
which represents fifty percent (50 %) of the hotel and motel tax received by City for
the period of October 1, 2008, through September 30, 2009 minus $35,000, the
seventh of ten payments due on a $350,000 marketing loan per the attached
agreement). Such sum shall constitute full and complete compensation for all
services to be rendered including personnel costs, travel, printing and publications,
and all other expenses.
b) The compensation of $776,928.00 for fifty percent (50 %) of the hotel motel tax
received by the City shall be paid by City to Agency in four quarterly installments
upon receipt by City of a requisition for such payment from Agency. Such
payments shall be due and payable as follows: First Quarter - $194,232.00;
Second Quarter - $194,232.00; Third Quarter - $194,232.00; and Fourth Quarter -
$194,232.00.
4. Audit and Evaluation
a) Inasmuch as the funds to be provided to Agency by City are public funds, the
Agency agrees that it will maintain books of account in accordance with Generally
Accepted Accounting Standards together with necessary documentation to
support all expenditures.
b) Agency shall provide City quarterly reports at a regularly scheduled City Council
meeting detailing its activities beginning with the quarter ending September 30,
2010. Accompanying each such report shall be copies of studies, brochures, and
other documents, which may be produced to support and /or otherwise promote
the work program of the Convention and Visitors Bureau Division.
c) To assist in coordinating the activities of the Convention and Visitors Bureau
Division with City, not less than one member of the Dubuque City Council shall be
appointed to the Convention and Visitors Bureau Division.
d) Copies of minutes of all meetings of the Convention and Visitors Bureau Division
shall be filed with the City Clerk within ten (10) days after such meeting.
5. Discrimination
In carrying out the services under this Agreement, Agency shall not discriminate
against any employee or applicant for employment because of race, creed, color, sex,
age, national origin, religion, sexual orientation, gender identity or disability. Agency
shall take affirmative action to ensure that applicants for employment are employed
and that employees are treated during employment without regard to race, creed,
color, sex, age, national origin, religion, sexual orientation, gender identity, or disability.
Such action shall include, but not be limited to, the following: employment, upgrading,
demotion or transfer; rates of pay or other forms of compensation; and selection for
training, including apprenticeship.
Agency agrees and will undertake whatever affirmative measures are necessary so
that no person shall be excluded from participation in, be denied the benefits of, or be
subjected to discrimination under any program or activities funded in whole or in part
with any of the funds made available to Agency under the terms of this Agreement
because of race, creed, color, religion, national origin, sex, age, degree of handicap,
sexual orientation, gender identity, or disability.
6. Interest of Members, Officers, or Employees of the City of Dubuque; Members of the
Dubuque City Council; or Other Public Officials
No member, officer, or employee of City or their designees or agents; no member of
the Dubuque City Council; and no other public official of City who exercises any
function or responsibilities with respect to the program during such person's tenure
shall have any interest, direct or indirect, in this contract or the proceeds thereof for
work to be performed in connection with the program assisted under this Agreement.
7. Termination of Agreement
a) This Agreement may be terminated by either party by giving the other party a
written, ninety (90) day notice of such termination or upon such other terms as
may be mutually agreeable.
b) If, through any cause, Agency shall fail to fulfill in a timely and proper manner its
obligations under this Agreement or if Agency shall violate any of the covenants,
agreements, or stipulations of this Agreement, City shall have the right to
terminate this Agreement by giving written notice to Agency of such termination
not less than five (5) days before the effective date of such termination.
8. Assignability
Agency shall not assign any interest in this Agreement without prior written approval of
City.
9. Insurance
At the time of execution of this Agreement by Agency, Agency shall provide City
copies of Agency's insurance certificates showing general liability, automobile liability,
and workers compensation insurance with limits and coverage to the satisfaction of
City for the term of this Agreement.
WITNESS:
J anne F. Schneider, City Clerk
CITY OF DUBUQUE
Roy V. - Buol, Mayor
DUBUQUE AREA CHAMBER OF
COMMERCE
Moll)kGroV4r, Pres
Eric Dregne,
Chairman of the
RESOLUTION NO. 224-03 -03
APPROVING A LOAN AGREEMENT BETWEEN THE CITY OF DUBUQUE, IOWA
AND THE DUBUQUE AREA CHAMBER OF COMMERCE FOR LOAN FUNDS FOR
THE START -UP MARKETING EFFORT BY THE CONVENTION AND VISITORS
BUREAU FOR THE AMERICA'S RIVER PROJECTS
Whereas, the Dubuque Area Chamber of Commerce through its Convention and
Visitors Bureau provides services to grow the tourism and convention industry in
Dubuque; and
Whereas, the Dubuque Area Chamber of Commerce through its Convention and
Visitors Bureau has proposed to the City of Dubuque a marketing effort for America's
River projects; and
Whereas, it is in the interest of the City of Dubuque to allow the proposed
marketing to proceed; and
Whereas, to allow the proposed marketing to proceed and to accommodate
budget restrictions, the City of Dubuque has agreed to loan $350,000 to the Dubuque
Area Chamber of Commerce to pay for the start -up marketing effort, such funds to be
available for distribution after July 1, 2003, pursuant to the terms of a Loan Agreement,
attached hereto; and
Whereas, the Dubuque Area Chamber of Commerce has agreed to repay the full
amount of the loan upon the terms set forth in the Loan Agreement.
NOW THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF DUBUQUE, IOWA:
Section 1. The Loan Agreement attached hereto is hereby approved. The
Mayor is hereby authorized and directed to sign the Loan Agreement on behalf of the
City of Dubuque.
Section 2. The City Manager is hereby authorized and directed to administer the
Loan Agreement on behalf of the City.
Attest:
Passed, approved and adopted this 7th day of June, 2003.
eanne F. Schneider, CMC, City Clerk
Terra ce M. Duggan, Ma
LOAN AGREEMENT
BETWEEN
THE CITY OF DUBUQUE, IOWA
AND
THE DUBUQUE AREA CHAMBER OF COMMERCE
Whereas, the Dubuque Chamber of Commerce (Chamber) through its Convention
and Visitors Bureau has proposed to the City of Dubuque a marketing effort for
America's River projects; and
Whereas, it is in the interest of the City of Dubuque (City) to allow the proposed
marketing to proceed; and
Whereas, to allow the proposed marketing to proceed and to accommodate budget
restrictions, City has agreed to loan $350,000 to Chamber to pay for the start-up
marketing effort, such funds to be available for distribution after July 1, 2003, pursuant
to the terms set forth herein.
NOW, THEREFORE IT IS AGREED BY AND BETWEEN THE PARTIES AS
FOLLOWS:
1. City agrees to loan $350,000 to Chamber for use by its Convention and Visitors
Bureau. The loan funds shall be used for the start-up marketing effort for America's
River projects and shall be available for distribution after July 1, 2003.
2. Chamber shall repay the full amount of $350,000 to City on or before July 31, 2013.
No interest shall be charged on the loaned funds. The funds shall be paid back to
City in ten installments of $35,000.00 over a 10 -year period by reducing City's
payment of Hotel /Motel taxes to Chamber by that amount. The annual reduction in
taxes shall begin with the July, 2004 distribution and end with the July, 2013
distribution. Should Chamber, for any reason, cease to perform CVB services, the
above repayment obligation shall cease effective on the prior June 30th
3. Chamber shall not use the above sums for the acquisition of real or personal
property.
4. This agreement shall be administered by City's City Manager.
Approved by resolution of the Dubuque A
26 day of June, 2003.
Attest: /
.
Dan K
ham of -••• - on the
Page 1 of 2
s teward Sandstrom, President and CEO
bh-t 47
use, C airm - of the Board
LOAN AGREEMENT
BETWEEN
THE CITY OF DUBUQUE, IOWA
AND
THE DUBUQUE AREA CHAMBER OF COMMERCE
Approved by resolution of the City Council of the City of Dubuque ado
day of July, 2003.
Attes
ted on the 7
4
ce M. Duggan, Mayor
eanne E. Schneider, CMC, City Clerk
Ter
Page 2 of 2
DuBTJQ1E
CONVENTION 6 VISITORS BUREAU
Planning Process
a
Business Plan
2008 -2011
Table of Contents
Page 1 Stakeholders
Page 2 Statements of Purpose Ft Mission
Page 3-8 Critical Success Factors &t Goats
Page 9 Critical Success Factors 6t Measurements
Page 10-16 Budget
• Arts 8 Cultural groups
• Religious organizations
• Gaming industry
• Economic Development organizations
• Riverboat operators
• Marine industry
• Regional CVB organizations
• Iowa Welcome Center program
• Agricultural industry
• Attractions *
• Hotels
• Restaurants
• Retail
• Taxpayers
• Community Businesses
• State of Iowa
• Events *
• Educational institutions
• Customers *
• City of Dubuque
• Dubuque County
• Tri -State Area
• Tourists /Visitors
• Local citizens
• DNR
• CVB Staff
• Media
• Not - for - profits
• American Eagle /Airport
Stakeholders
Attractions
• Riverboats
• Dubuque 8 Regional Attractions
• River
• Museum
• Heritage trail
• Golfing
• Swiss Valley
• Mines of Spain
• Parks
• Gaming
• Silos 8 Smokestacks
Events
• Fairs 8 Festivals
• Sporting
• Entertainment
• Music /Concerts
• Theater
• Art /Museum
• Trade Shows
• Political Visits /Events
• Educational
• Charity
• Expositions
Customers
• Convention delegates
• Convention sponsors
• Event attendees
• Tour groups
• Local population
• Individual tourists
• Business travelers
• Education /sports groups
• Travel writers
• Internet surfers
1
Statements of Purpose
• Assist the community with tourism growth and development.
• Promote the Dubuque area as a great place to experience.
• Facilitate tourism partnerships.
• Be an information repository for the tourism industry.
• Drive new money to the community.
• Be a leader in shaping the Dubuque area's image.
• Be a catalyst for service excellence.
i
The Convention £t Visitor's Bureau Mission:
Mission
The Convention & Visitors Bureau
will lead tourism destination promotion and development
to enhance and expand the Dubuque Area experience.
2
Critical Success Factors
Et Goals
• Identify, Engage 8 Communicate the Return on Investment to
our Members /Stakeholders
• Create Q Implement Marketing Plan to Increase Tourism
• Provide Education on Product and Service Excellence
• Be the Leading Authority for Regional Tourism
• Financial Sustainability
3
Identify, Engage Et Communicate the Return on Investment to our
Members /Stakeholders
Goal 1: Maintain Et Develop Active Stakeholders
Objective A: One -on -one interaction with management /decision makers
Objective B: Expand /Develop program options
Objective C: Develop a means of feedback from stakeholders
Goal 2: Identify Et engage less active stakeholders
Objective A:
Objective B:
Objective C:
Objective D:
One -on -one interaction
Staff input
Provide contact information
Provide a cheat sheet on "opportunities"
Goal 3: Share information from industry to all stakeholders
Objective A: Develop communication tool
1. Email newsletter
2. T.H. Column or insert
Objective B: Community-wide awareness program
1. FAM tour for industry stakeholders
2. "Passport" program
3. Hometown Hero expansion
Objective C: Team Outreach
Goal 4: Attend industry related meetings such as hotel /motel, Tri-State Tourism and
Eastern Iowa Tourism meetings to provide and gather input and information.
Goal 5: Assist the membership division in the recruitment and retention of Chamber
member businesses by promoting /communicating the economic benefits of the
impact of tourism.
Objective As Participate in the membership drive activities.
Objective B: Make personal calls on members.
Goal 6: Promote a section of the website that provides tourism statistics and resources
for members. (i.e.: convention leads, tourism spending, tourism trends,
convention calendar, calendar of events, etc
4
Create £t Implement a Marketing Plan to Increase Tourism
Goal 1: Increase the number of travelers to the Dubuque area from 1.6 million to 1.7
million and travel expenditures to the area from $236 million in 2006 to $275
million by FY2011 as reported by the IDED Tourism Impact Reports.
Objective At
Objective B:
Objective C:
Objective D:
Objective E:
Objective F:
Objective G:
Objective H:
Objective I:
Objective J:
Objective K:
Objective L:
Goal 2: Promote the Dubuque area as a multi -day group tour destination to generate
3,000 mid -week group tour room nights annually.
Objective A:
Objective B:
Objective C:
Objective D:
Objective E:
Objective F:
Re- evaluate our target audiences, needs and research segment trends.
Continue implementation of an annual integrated marketing campaign in
target markets to position the Dubuque area as a recreational, scenic and
historical getaway for multi -day trips in cooperation with our regional
partners.
Develop consumer promotions to promote seasonal, themed, and unique
options to encourage new and return visits to the area.
Provide visitor assistance and increase the number of travel parties seeking
information at the Iowa Welcome Center by 25% as reported by monthly
Iowa Welcome Center reports.
Market area festivals, events, and attractions to generate visitors to the area.
Provide Visitor Guide and Calendar of Events brochures as fulfillment
pieces to ad placements.
Continue Co -Op advertising opportunities
Expand the direct mail database by identifying their interests [aka Nature,
Culture, Romance, Gambling...]
Continue the cadence of the direct mail program to feature Go Pass and
digital variable printing.
Expand direct mail pieces from postcard to a flat to include an overall
Dubuque perspective and themed itineraries.
Investigate a centralized Calendar of Events portal for Chamber, T.H., 365,
KWWL and more
Web ideas - Facebook, MySpace, Flickr, YouTube [possibly create a DBQ
Channel on YouTube
To increase the number of group tours and the length of group stays by
offering multi -day itineraries and group packages.
Target group leaders in Iowa, Illinois, Wisconsin, Minnesota and national
tour operators.
Provide tour operators and group leaders with promotional materials.
Monitor industry trends on traveler spending patterns and areas of interest.
Partner with Tri -State Tourism Council
Expand advertising in more major markets - Madison, Milwaukee,
Minneapolis, etc
5
Create &t Implement a Marketing Plan to Increase Tourism (cont'd)
Goal 3: Promote the Dubuque area as a state -of- the -art meeting and conference
destination to generate a minimum of 70,000 delegates annually.
Objective A: Maintain focus on small to medium sized meetings.
Objective B: Aggressively market to national, state and regional conferences in 400+
delegate range.
Objective C: Focus on Hometown Hero Campaign as a main source of leads for
meeting and conference business
Objective D: Develop promotional materials to send to planners and delegates
Objective E: Monitor industry trends and delegate spending patterns through the Iowa
Convention & Visitors Bureau.
Objective F: Develop Convention Servicing Program to promote area activities and to
enhance the overall group experience.
Objective G: Redevelop past business and re -bid lost business
Objective H: Promote more Sunday - Thursday evening business for both convention &
leisure traveler.
Objective I: Continue to look for new markets & new trade shows
Objective J: Generate new leads through Hometown Hero, Sales Blitz's, FAM Tours &
Trade Shows
Objective K: Cultivate a MPI (Meeting Planners International) Chapter in Eastern Iowa
Objective L: Internet marketing of groups
Objective M: Target more religious groups
Goal 4: Increase Communication between all stakeholders and deliver consistent
messages for Dubuque as a destination.
Goal 5: Increase Awareness of Dubuque and the surrounding area by maintaining and
expanding media relations locally, regionally and nationally.
Objective A: Provide promotional materials and ongoing information to travel media
interested in the Dubuque area.
Objective B: Promote the Dubuque area to travel media for short and long lead stories
Objective C: Annually monitor and track media coverage.
Goal 6: Redefine /reposition Dubuque as a destination. Compare nationally a
internationally to explore our opportunities.
Objective A: Conduct research on market segments
Objective B: Re- assess our image
Objective C: Partner statewide and regionally to expand our message
6
Goal 7: Develop Sports Marketing Program to attract amateur athletics to the
Dubuque area.
Objective A: Involve all areas of the Dubuque Region in events
Objective B: Attend sport trade shows
Objective C: Independent site tours for Sports Marketing
Objective D: Create a collateral piece outlining sport facility resources
Provide Education on Product and Service Excellence
Goal 1: Provide community education to improve the Visitor experience
Objective A: Develop training opportunities based on visitor needs
Objective B: Develop service excellence recognition program
Objective C: Expand train the trainer program
Objective D: Communicate Service Excellence expectations, tips & testimonials to
community via bi- monthly newsletter, Chamber Edge & electronic mail
Objective E: Develop community wide 'secret shopper' program to reward positive
customer service
Objective F: Create community wide "Tourist in Your Our Town" campaign
Objective G: Promote tourism activities on monthly basis to business & community
Objective H: Continue to work with City of Dubuque to implement Pedestrian
Wayfinding System
Objective 1: Continue /Increase opportunities for networking in a local trade show
environment
Objective J: Bring in keynote customer service speakers
Objective K: Continue front line Hospitality training
Objective L: One on one front line training from the Convention & Visitors Bureau
Objective M: Incorporate "Human Interest" stories to help with front line employee
training.
Objective N: Fax or email activities for upcoming events to front line employees; provide
a sleeve for the printed product
Be the Leading Authority for Regional Tourism
Goal 1: Provide on line access to tourism industry data.
Objective As Develop and promote internal and external information for members and
visitors to access information 24/7.
Objective B: Develop Materials to provide to tourism industry front -line employees to
assist them in promoting Dubuque.
Goal 2: Continually survey the membership on their info needs and adjust data
accordingly.
Objective As Provide a form for feedback and questions from stakeholders on website.
Goal 3: Position the CVB as an information clearinghouse for the community.
Goal 4: Lead the development of a tri-state tourism marketing plan.
7
Financial Sustainability
Goal 1: Develop a regionalized plan to promote the Tri-State area with an aggressive
marketing program funded by various investment opportunities: Hotel /Motel tax
rate, Endow Iowa Fund, Vision Iowa, City of Dubuque investment, County of
Dubuque Investment, Other state and federal grants (with local funds available
for matching requirements)
Goal 2: Explore revenue opportunities with packaging of tours.
Goal 3: Outline advertising efforts for future as long -term and short -term
8
Identify engage &t communicate the Return on Investment to our members/
stakeholders
• Number of members /growth /retention
• Track participation
• Surveys
• Database
• Retention of members
• Increased membership
• Repeat business
• Members' growth
• Member participation in CVB programs
• Hotel /Motel tax
• Anecdotal feedback
• Data collection & analysis
Critical Success Factors
Ft Measurements
Create £t implement marketing plan to increase tourism
• Hotel Tax
• Convention & meeting numbers
• Events /attraction attendance
• Tourism industry expansion
• Welcome Center numbers
• Visitor expenditure studies
• Number of information requests
• IDED reports
• Hotel bookings
Provide education on product &t service excellence
• Secret shopper
• Survey customers
• Number of people in service excellence program
• Convention feedback
• Number of repeat customers
• Lack of complaints
Be the leading authority for regional tourism
• Number of requests for information
• Website hits
• Receipt of information from stakeholders and members - i.e. cooperation
• Surveys
Financial Sustainability
• Black ink
• Member retention
• Occupancy rates
• Increased revenue
• New revenue source
9
INCOME:
City Loan
Bureau Services
Retail Sales
Co -Op Programs
Grants
City of Dubuque
Dubuque County
Total
FY 2009-2010 year end acutals
EXPENSES:
Convention Marketing
Group Tour Marketing
Independent Traveler Marketing
Awareness Development
Personnel
Administrative
Support Services
Total
35,000.00
17,000.00
35,500.00
60,000.00
76,500 00
783,654.70
25,000.00
1,032,654.70
155,500.00
26,700.00
325, 500.00
50,500.00
385,703.00
73,030.00
73,984.00
1, 090, 917.00
NET - 58,262.30
INCOME:
City Loan
Bureau Services
Retail Sales
Co -Op Programs
Grants
City of Dubuque
Dubuque County
Total
FY 2010 -2011 projected year end
EXPENSES:
Convention Marketing
Group Tour Marketing
Independent Traveler Marketing
Awareness Development
Personnel
Administrative
Support Services
Total
NET
Budget
Net Income &t Expenses
35,000.00
10,000.00
35,500.00
80,000.00
57,000.00
776,928.40
25,000.00
1,019,428.40
141, 200.00
22, 500.00
262,000.00
75,500.00
379,100.00
71,000.00
77,000.00
1,028,300.00
- 8,871.60
FY 2009 -2010 year end acutals
Bureau Services:
Visitor Guide 3,000.00
Print Co -Ops 10,000.00
Calendar of Events 4,000.00
Hospitality
Subtotal 17,000.00
Retail Sales:
Maps
Video Sales 500.00
Gift Shop 35,000 00
Subtotal 35, 500.00
Co -Op Programs:
Partner Income 60,000 00
Member Income
Subtotal 60,000.00
Grants:
EITA 1,500.00
State 55,000.00
DRA 20,000.00
Subtotal 76, 500.00
City of Dubuque:
Hotel /Motel Tax 818,654.70
City Loan - 35,000.00
Subtotal 783,654.70
Dubuque County 25,000.00
Total Income 997,654.70
Budget
Income
FY 2010 -2011 projected year end
Bureau Services:
Visitor Guide 3,000.00
Print Co -Ops 7,000.00
Calendar of Events
Hospitality
Subtotal 10,000.00
Retail Sales:
Maps
Video Sales 500.00
Gift Shop 35,000.00
Subtotal 35,500.00
Co -Op Programs:
Partner Income 80,000.00
Member Income
Subtotal 80,000.00
Grants:
EITA 2,000.00
State 50,000.00
DRA 5,000.00
Subtotal 57,000.00
City of Dubuque:
Hotel /Motel Tax 81 1,928.40
City Loan - 35,000 00
Subtotal 776,928.40
Dubuque County 25,000.00
Total Income 984,428.40
Assoc. Marketing:
MPI 2,000 00
FY ISAE 5,000.00
IMA 1,500.00
Lead Development 6,500.00
Subtotal 15,000.00
Corporate Marketing:
Affordable Meetings 4,000.00
Meetings /Coop Shows 1,000.00
Rejuvenate Tradeshow 4,000.00
Christian Meeting Conference 3,500.00
Lead Development 4,500 00
Subtotal 17,000.00
Bid Process:
Presentation 4,500.00
Incentives 10,000.00
Subtotal 14, 500.00
Promotional Tools:
Publications 5,000.00
Direct Mail 5,000.00
Ad Placements 5,000.00
Subtotal 15,000.00
Convention Services:
Supplies 3,000.00
Hospitality 4,000.00
Specialty Items 3,000.00
Subtotal 10,000.00
Hometown Hero: 4,000.00
Sports Marketing:
Marketing 21,400 00
Event Assistance 53,600 00
2016 Olympic Task Force 5,000.00
Subtotal 80, 000.00
TOTAL 155, 500.00
Expenses 1 Convention Marketing
FY 2009 -2010 FY 2010 -2011
Assoc. Marketing:
MPI
FY !SAE 5,000.00
IMA
Lead Development 6,500.00
Subtotal 13,000.00
Corporate Marketing:
Budget
1,500 00
Connect Marketplace 4,000.00
Hotel Resources 1,200 00
Rejuvenate Tradeshow 4,000 00
Small Meetings Market 3,500.00
Lead Development 4,500.00
Subtotal 17, 200.00
Bid Process:
Presentation 4,000.00
Incentives 18,800.00
Subtotal 22,800.00
Marketing:
Publications 4,200.00
Direct Mail
Ad Placements
Subtotal 4,200.00
Convention Services:
Supplies 2,000 00
Hospitality 2,000.00
Specialty Items 1,000.00
Subtotal 5,000.00
Hometown Hero: 4,000.00
Sports Marketing:
Marketing 26,100.00
Event Assistance 48,900.00
Subtotal 75,000.00
TOTAL 141,200.00
FY 2009 -2010 year end acutals
Tradeshows:
NTA / World Religious Travel Assoc 5,000 00
ABA 3,000.00
Bank Travel 3,000.00
Heritage Club International 6,000.00
Travel Iowa Marketplace 700.00
Subtotal 17, 700.00
Group Leader Development:
Co -Op Advertising 800.00
Direct Mail 1,000.00
Promotions 5,000 00
!CIA 1,000.00
Subtotal 7,800.00
Publications: 1,200.00
TOTAL 26,700.00
Budget
Expenses 1 Group Tour Marketing
Publications:
FY 2010 -2011 projected year end
Tradeshows:
NTA / World Religious Travel Assoc. 5,000.00
ABA 3,000.00
Bank Travel 1,500.00
Heritage Club International 3,000.00
Heartland Travel Showcase 3,000 00
Subtotal 15, 500.00
Group Leader Development:
Co -Op Advertising
Direct Mail
Promotions 5,000 00
IGTA 2,000.00
Subtotal 7,000.00
TOTAL 22, 500.00
Publications:
Visitor Guide
Subtotal
FY 2009-2010 year end acutals
Media Buys:
Direct Mail, Outdoor, Radio, Print
Account management
Direct mail coops
Subtotal
Dubuque Promotional CD
Chamber Welcome Center:
Rent
Maintenance /Supplies
Gift Shop
Brochure Distritution
TSTC & IWCA
Subtotal
0.00
0.00
270,000.00
270,000.00
25, 000.00
4,000.00
20,000.00
3,500 00
3,000.00
30, 500.00
TOTAL 325, 500.00
Expenses 1 Independent Traveler Marketing
Publications:
Visitor Guide
Budget
FY 2010-2011 projected year end
0.00
Subtotal 0.00
Media Buys:
Direct Mail, Outdoor, Radio, Print 262,000.00
Account management
Direct mail coops
Subtotal 262,000.00
TOTAL 262,000.00
FY Travel Writers:
Media Kits 1,000.00
Site Tours 1,500.00
Clipping Service
PR Effort 7,000.00
Subtotal 9,500.00
Hospitality:
Educational Material 3,000.00
Signage 1,000.00
Event 4,000.00
Local Awareness 2,000.00
Subtotal 10,000.00
Festivals Task Force
Calender of Events
Marketing
Counseling /Consulting
Training & Education
Festival Grants
Subtotal
Budget
Expenses 1 Awareness Development
FY 2009 -2010 FY 2010 -2011
Education /Staff Development:
IACVB Membership 2,000.00
Travel 4,000 00
Tourism Conference 2,500.00
EITA 2,000.00
Subtotal 10, 500.00
Local Awareness:
Travel Federation /Legislative 3,500.00
Calls 1,500.00
Recognition 500.00
Subtotal 5,500.00
AR Festival 15,000.00
TOTAL 50, 500.00
FY Travel Writers:
Media Kits 1,000 00
Site Tours 1,500.00
Clipping Service
PR Effort 5,000.00
Subtotal 7,500.00
Hospitality:
Educational Material 2,000.00
Signage 1,000.00
Event 2,000.00
Local Awareness 2,000.00
Subtotal 7,000.00
Chamber Welcome Center
Rent
Maintenance /Supplies 4,000 00
Gift Shop 20,000.00
Brochure Distribution 3,500.00
TSTC & IWCA 1,000.00
Subtotal 28, 500.00
Education /Staff Development:
IACVB Membership 2,000.00
Travel 6,000.00
Tourism Conference 2,000.00
EITA 2,500.00
Subtotal 12, 500.00
Local Awareness:
Travel Federation /Legislative 3,500.00
Calls 1,500 00
Subtotal 5,000.00
AR Festival 15,000.00
TOTAL 75,500.00
FY 2009-2010 year end acutals
Office 258,778.00
Chamber Welcome Staff 41,859 00
Chamber Support Staff 85,066.00
Subtotal 385, 703.00
Administrative 73,030.00
Support Services 73,984.00
TOTAL 532, 717.00
Budget
Expenses I Personnel
FY 2010 -2011 projected year end
Office 247,906.00
Chamber Welcome Staff 43,000.00
Chamber Support Staff 88,264.00
Subtotal 379,170.00
Administrative 71,000.00
Support Services 77,000.00
TOTAL 527,170.00