Minutes_Transit Board of Trustees 6 10 10Date:
Time:
Place:
Members Present:
Members Absent:
Others Present:
Public Present:
•
June 2010
Agenda Approval
May 13, 2010
Minutes
Manager's
Report
MINUTES
Dubuque Transit Trustee Board
June 10, 2010
4:15 p.m.
Conference Room 223, Historic Federal Building
350 W Sixth St, Dubuque, Iowa
Joel Lightcap, Matt Esser, Ruth Scharnau
George Enderson, Jr, Thomas Croissant, Jr
Jon Rodocker- Joanne Kiefer /Keyline; Dave Heiar /City of Dubuque
Mark Munson /ECIA -RTA, Bridget Bartlett and Candace Eudaley /ECIA,
Renee Duncan /Keyline
•
Lightcap called the meeting to order at 4:19 p.m. Lightcap asked the
Board members if there were any changes or additions to the agenda.
Scharnau moved to approve the current agenda. Esser seconded.
All ayes. Motion carried.
Lightcap asked the Board to review the minutes from the previous meeting.
After a moment of review, Esser moved to approve the minutes as
presented. Scharnau seconded. All ayes. Motion carried.
Heiar asked if the guests from ECIA and Keyline would take a moment and
introduce themselves to the Board.
Bridget Bartlett is the Mobility Coordinator at ECIA, and Candace Eudaley is
the Regional Economic Development Coordinator. Renee Duncan is the full -
time Dispatcher for the Keyline Mini -bus service.
Rodocker stated he wanted to inform the members that Thomas Croissant
has resigned from the Transit Board effective immediately. Rodocker has
notified the City Clerk's office. The Clerk is aware of Croissant's resignation,
and will accept applications for the opening on the Board. Rodocker is not
aware of any pending applications at this time.
Rodocker outlined the Manager's Operational Report, (see attached
document). He explained that the rider numbers on the Fixed Route
and Mini -bus have remained strong and consistent over the last few
months. The number of riders on the summer Trolley service is low at
this time, reflecting the recent start of the service on Memorial Day
weekend. Rodocker highlighted the change in the amount of money
transferred from East Dubuque, Illinois FTA operating funds. The
original estimate was $132,000, but the actual amount is $98,964. He
also noted that Keyline's actual operating expenses were $55,389
under budget for the month of May, and $195,381 under budget for
the past fiscal year. Rodocker remarked that as a result of diligent
team work, Keyline management has been able to maintain a trend of
operating expenses under the budgeted amount over the last four
years.
Since this is Rodocker's last Manager's Report, he expressed his joy of
working in Dubuque, and getting to know the people here. He
acknowledged his staff and operators for maintaining a high standard
of safety, regardless of weather or traffic conditions. Rodocker is
confident that transit in Dubuque is in much better shape than it was
four years ago, and will continue to improve.
Kiefer stated it has been a pleasure working with the members of the
Transit Board. She has enjoyed her experience at Keyline and will look
forward to seeing some of the exciting changes that we have all
worked toward, become a reality for Dubuque area transit in the
future.
He turned the meeting over to representatives of ECIA. Bridget
Bartlett, Mobility Coordinator, reviewed the draft of the Marketing Plan
that has been developed by Candace Eudaley and other ECIA staff.
The plan identifies eight target markets for riders, and outlines
marketing objectives and ideas to develop a process to rebrand the
system. Bartlett explained that one of the first goals will be to consider
a new identity for the transit system.
Heiar agreed that one of the first objectives should be to rebrand the
system, giving transit a new image, not just a new name.
Scharnau expressed concern about the situation in the Gulf with the
gallons of oil leaking into the ocean. She asked if there was a way to
alert people not to drive and use their cars so much. Bartlett
responded that she is checking with state organizations regarding an
awareness campaign.
Munson mentioned the Dump the Pump endorsement advanced by the
state DOT during Ride your Bike to work week earlier in May. He had
contacted local radio stations to promote that theme, but the radio
stations refused, noting such a promotion would offend too many other
advertisers.
Scharnau feels the environmental issues are very important, especially in
supporting an increase in more people using public transit.
Eudaley stated that increasing community awareness about the impact
on the environment is marketing objective number three, and perhaps
Scharnau would like to assist in that area. Eudaley commented on the
importance of involving the Board members as active participants in the
process.
Heiar suggested that the Board members should let the ECIA staff know
if they are interested in serving on the task force or committee that will
examine the various objectives. Heiar thought it would be a good
experience for the members and offer vital input to the committee.
Esser agreed that was a good idea.
Munson also agreed that it would be very valuable for Board members to
become involved with the committees, and that such a joint effort with
community organizations and Board members will help improve service.
Bartlett and Eudaley reviewed each marketing objective, and outlined
the targeted markets for the Board.
Heiar noted that this is the beginning of a process, a long range plan,
and that change will take time.
Munson mentioned that ECIA has been looking at two grants and
working to obtain additional funding. He stated that some of the ideas
that have been discussed from the Comprehensive Analysis will require a
large amount of funding, and currently transit does not have that
funding to support those ideas. A discussion of limited federal and state
funding followed.
Heiar brought the Board members up -to -date on the hiring process for
the new Keyline Transit Manager. The position has been offered to a
very strong candidate, and the selection committee is hoping to have a
response very soon. The committee is still looking at applications for the
Operations Supervisor position.
At that point, about 5:05 PM, Heiar needed to leave the meeting.
Bartlett stated she will send a follow -up e-mail to each Board member
about joining in the task force and their areas of interest.
Scharnau asked how Keyline was able to initiate the free student ride
program when funding is so limited. Rodocker explained that the free
ride program was developed in partnership with the Community School
System to help students get to school and stay in school. Schools were
concerned about truancy and children unable to get to school. The
school administrators felt if students could access free transportation to
school that would address a big part of the problem. Rodocker noted
that originally the school system contributed 50% toward the expense of
the program. As the program has become very successful over the last
few years, the number of student riders has dramatically increased and
the school system no longer contributes toward the expense. The goal
for Keyline was to substantially increase the overall rider numbers, and
by doing so merit additional state funding which would help cover the
expense of the program. Rodocker stated he is happy that Keyline was
able to achieve that goal. In addition, Rodocker said the free ride
program provides an opportunity for young people to become
comfortable riding public transit, and see it as a viable alternative.
Bartlett noted that ECIA will be developing a marketing plan for the West
End Tripper service to inform businesses on the route. Esser asked what
times the service will operate. Bartlett said the times will help workers
Minutes - 4
get to and from work. Munson asked Rodocker to review the times the
Tripper is scheduled to run. Rodocker reviewed the times and explained
that a bus shelter is planned to be installed by the park on Chavenelle
Road. Munson stated that perhaps there will be a way to link the NICC
route to the West End Tripper.
Board Comments Lightcap asked for comments. There were none. Lightcap asked about
the replacement procedure for a Board member. Rodocker reviewed the
procedure and noted that the Clerk's office will inform the new Transit
Manager of the status of applications, and when the applicants would
appear before the City Council.
Lightcap asked will the Board meeting format be changed for the future.
Munson responded that the format for the meetings will remain the
same.
Public Comments None
Adjournment Lightcap asked for a motion to adjourn. Esser so moved. Scharnau
seconded. All ayes. Motion carried.
The meeting was adjourned at 5:25 PM. The next meeting is scheduled
for Thursday, July 8, 2010.
Respectfully submitted,
ne Kiefer
retary
These minutes passed, approved and adopted on this day of June, 2010.
Joel Lightcap, Chairperson
Dubuque Transit Trustee Board
Quality Service Indicators
Percentage of Preventative Maintenance Inspections
Completed vs Scheduled
98%
Miles Between On The Road Breakdowns
26,489
Complaints
12
Collisions
0
Keyline Transit
Fixed Route: 563.589.4196
Mini -bus: 563.690.6464
Fax: 563.589.4340
THE CITY OF
Dub
Masterpiece on the Mississippi
MAY 2010
Operational Report
Keyline Transit
Farebox
Revenue
MAY 2010
Fixed Route
$9,703.84*
Mini -Bus
$5,748.15*
Other Revenue
$13,253.02*
Total Revenue
$28,705.01*
Operating Expenses
Ridership
FIXED ROUTE
17,683
148
3,161
Revenues
* Revenue will vary due to grant reimbursement and /or ticket sales
Detail of Other Revenue
• State -Aid
• Bus Advertising
• Miscellaneous
FY10 FTA Operating grant
FY10 STA funds
FY07,08,09 FTA ED grant
5310 Prey- Maintenance
5309 Capital (buses)
JARC
STA Rebuild Iowa
Illinois FTA - E.D.r refund
Illinois ARRA (ITS)
Iowa ARRA (bus)
ICAAP (service)
Local Fund (Tri -State Trail Vi-
sion)
TIGGER (expansion)
Bus Livability Grant
FY11 Gants
FY11 FTA Operating grant
FY11 STA funds
FY11 5310 Prey maintenance
FY11 JARC
$9,997.52
$ 752.50
$2,503.00
$878,028
$178,000
$98,964
$32,368
$397,389
$29,700
$300,000
$87,714
$44,000
$339,482
$300,160
$2,500
$1,180,000
$4,988,520
Pending approval
Awarded
Pending approval
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Not Awarded
Open
$880,000
$164,231 Awarded
$33,064
$60,000 Pending approval
Updates
There was a change in the
amount of funds for East
Dubuque. The actual
amount transferred is
$98,964 in surplus funds
from East Dubuque Illinois
FTA operating funds from
$132,000.
The funding is from prior
years fiscal years, FY07,08
and 09. The funding will be
added to the FY10 Keyline
operating budget.
Dubuque
knetkild
AJI- America City
''
2007
MAY
YTD
Budget
$232,455
$2,557,005
Actual
$177,066
$2,361,624
Operating Expenses
Ridership
FIXED ROUTE
17,683
148
3,161
Revenues
* Revenue will vary due to grant reimbursement and /or ticket sales
Detail of Other Revenue
• State -Aid
• Bus Advertising
• Miscellaneous
FY10 FTA Operating grant
FY10 STA funds
FY07,08,09 FTA ED grant
5310 Prey- Maintenance
5309 Capital (buses)
JARC
STA Rebuild Iowa
Illinois FTA - E.D.r refund
Illinois ARRA (ITS)
Iowa ARRA (bus)
ICAAP (service)
Local Fund (Tri -State Trail Vi-
sion)
TIGGER (expansion)
Bus Livability Grant
FY11 Gants
FY11 FTA Operating grant
FY11 STA funds
FY11 5310 Prey maintenance
FY11 JARC
$9,997.52
$ 752.50
$2,503.00
$878,028
$178,000
$98,964
$32,368
$397,389
$29,700
$300,000
$87,714
$44,000
$339,482
$300,160
$2,500
$1,180,000
$4,988,520
Pending approval
Awarded
Pending approval
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Awarded
Not Awarded
Open
$880,000
$164,231 Awarded
$33,064
$60,000 Pending approval
Updates
There was a change in the
amount of funds for East
Dubuque. The actual
amount transferred is
$98,964 in surplus funds
from East Dubuque Illinois
FTA operating funds from
$132,000.
The funding is from prior
years fiscal years, FY07,08
and 09. The funding will be
added to the FY10 Keyline
operating budget.
Dubuque
knetkild
AJI- America City
''
2007