Smart Parking & Mobility Management Plan Development and Implementation Project: RFP RequestCity of Dubuque
City Council Meeting
Action Items # 1.
Copyrighted
December 20, 2021
ITEM TITLE: Smart Parking & Mobility Management Plan Development and
Implementation Project:
Request to Distribute RFP and Create an RFQ Review Committee
SUMMARY: City Manager requesting City Council approval to distribute a Request for
Proposals (RFP) for engineering services related to managing the Smart
Parking & Mobility Management Plan Development and Implementation
Project.
SUGGESTED Suggested Disposition: Receive and File; Approve
DISPOSITION:
ATTACHMENTS:
Description Type
Smart Parking and Mobility Management Plan RFP- City Manager Memo
MVM Memo
Staff Memo Staff Memo
THE CITY OF
Dubuque
DUB TEE1.
All -America City
Masterpiece on the Mississippi
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TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Smart Parking & Mobility Management Plan Development and
Implementation Project
Request to Distribute RFP and Create an RFQ Review Committee
C I P 360-2936
DATE: December 16, 2021
Director of Transportation Services Ryan Knuckey and Project Manager Steve
Sampson Brown request City Council approval to distribute a Request for Proposals
(RFP) for engineering services related to managing the Smart Parking & Mobility
Management Plan Development and Implementation Project. The RFP will require the
selected consultant to manage a Smart Parking & Mobility Management Plan
Development and Implementation Project in conjunction with developing a post -
pandemic parking system business strategy to support the system's finances and
provide a positive customer experience. The study phase of the project will begin
immediately and then the consultant will assist the City with selecting and designing the
implementation of private vendor technology and the new operational strategic plan as
funding is available. Specifically, the RFP will require the selected consultant to provide
services for stakeholder engagement, parking & mobility supply/demand analysis/new
technology evaluation, parking system financial modeling, and delivering the final Smart
Parking and Mobility Management Plan.
Guiding principles developed for this project include:
• Parking is a key ingredient for keeping the downtown economically viable.
• Parking needs to be a partnership between the public and private sectors.
• Equitable and inclusive mobility solutions are one of the core components of a
community's livability because it provides access to living wage jobs, healthcare
services, quality education, cultural institutions, and recreation opportunities.
• Parking access and any updated policies need to meet the needs of a diverse
groups of users.
• Parking must be fully integrated with Transit and other forms of transportation
system mobility in order to maximize efficiencies and customer experience.
• Parking and transportation mobility is not free, and an equitable revenue fee
structure needs to be established.
Parking and mobility solutions need to utilize the most up to date technology and
must be simple to use and manage across all platforms.
To the maximum extent feasible, parking, and subsequent modes of travel to
final points of destination must feel "safe" for customers.
A business strategy that works in a post -pandemic environment needs to be
developed.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
v
Mic ael C. Van Milligen
MCVM:jh
Attachment
cc: Crenna Brumwell, City Attorney
Cori Burbach, Assistant City Manager
Ryan Knuckey, Director of Transportation Services
Steve Sampson Brown, Project Manager
2
THE CITYF
DUijB- El
Masterpiece on the Mississippi
TO: Michael C. Van Milligen - City Manager
FROM: Ryan Knuckey — Director of Transportation Services
Steve Sampson Brown - Project Manager
Dubuque
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2007-2012.2013
2017*2019
SUBJECT: Smart Parking & Mobility Management Plan Development and
Implementation Project
Request to Distribute RFP and Create an RFQ Review Committee
C I P 360-2936
DATE: December 15, 2021
INTRODUCTION
The purpose of this memorandum is to request City Council approval to distribute a
Request for Proposals (RFP) for engineering services related to managing the Smart
Parking & Mobility Management Plan Development and Implementation Project (SP-
MMP). The RFP will require the selected consultant to manage a SP-MMP in
conjunction with developing a post -pandemic parking system business strategy to
support the system's finances and provide a positive customer experience. The study
phase of the project will begin immediately and then the consultant will assist the City
with selecting and designing the implementation of private vendor technology and the
new operational strategic plan as funding is available. Specifically, the RFP will require
the selected consultant to provide services for stakeholder engagement, parking &
mobility supply/demand analysis/new technology evaluation, parking system financial
modeling, and delivering the final Smart Parking and Mobility Management Plan.
BACKGROUND
The Dubuque Main Street, Central Avenue Corridor areas and Historic Millwork District
make up a majority of the core downtown business district in Dubuque. Having
convenient, available parking in downtown Dubuque is a concern for many local
employers, property developers, and residents. A lack of available parking spaces can
lead to employees, customers, tenants, and homeowners walking undesirable distances
between open parking spaces and their final destinations.
Over the past six months, city staff have been participating in the United States
Environmental Protection Agency's Emerging Mobility technical assistance grant.
Information gathered during this process has identified strengths, weakness,
opportunities, and threats that can be partially addressed by the adoption of smart
transportation technology and new operational strategic plan.
Page 1 of 4
As part of this project the City is seeking to implement holistic transportation solutions to
provide a positive customer experience that financially supports the system, from
customer point of origin to point of final destination, which also minimizes travel time.
Implemented solutions will maximize existing city mobility and parking assets and
resources, leverage best in class parking and smart transportation technology, and
identify future opportunities for the City to purchase new resources that will further
improve transportation efficiencies. The scope of this RFP requires the smart
parking/mobility management consultant team to study, design and implement smart
parking & mobility systems that serve the downtown Dubuque area which will net the
maximum financial benefit for the City balanced with improving downtown business
vitally.
DISCUSSION
As part of this RFP the consultant will study existing parking and mobility needs and
author a Smart Parking and Mobility Management Plan that documents current and
emerging challenges, recommends short-, mid-, and long-term solutions, and provides
planning level budgets for all recommendations. The Consultant will then assist City
staff in selecting vendor technology and software systems that implement the solutions
recommended in the management plan. The Consultant will also be responsible for
designing any infrastructure improvements that will be required to construct the selected
technology. The initial contract agreement is planned to be a three-year contract term
with up to 3 additional 1-year extensions up to a maximum of 6 years.
Guiding principles developed for this project include:
• Parking is a key ingredient for keeping the downtown economically viable.
• Parking needs to be a partnership between the public and private sectors.
• Equitable and inclusive mobility solutions are one of the core components of a
community's livability because it provides access to living wage jobs, healthcare
services, quality education, cultural institutions, and recreation opportunities.
• Parking access and any updated policies need to meet the needs of a diverse
groups of users.
• Parking must be fully integrated with Transit and other forms of transportation
system mobility in order to maximize efficiencies and customer experience.
• Parking and transportation mobility is not free, and an equitable revenue fee
structure needs to be established.
• Parking and mobility solutions need to utilize the most up to date technology and
must be simple to use and manage across all platforms.
• To the maximum extent feasible, parking, and subsequent modes of travel to
final points of destination must feel "safe" for customers.
• A business strategy that works in a post -pandemic environment needs to be
developed.
Page 2 of 4
As part of the RFP development process city staff sought input from community
partners Greater Dubuque Development Corporation, Cottingham & Butler, Heartland
Financial USA Inc., and Dupaco Community Credit Union. The major scopes of work
for this project are planned to be completed in the following phases:
Phase 1 - Smart Parking and Mobility Management Plan
1.1 Stakeholder Engagement
1.2 Parking & Mobility Supply/Demand Analysis/New Technology Evaluation
1.3 Parking System Financial Modeling
Phase 2 — Finalization of Smart Parkina and Mobilitv Manaaement Plan
2.1 Final selection of smart parking technology systems
2.2 Identification and estimating of specific infrastructure improvements
2.3 Identification and estimating of specific broadband improvements
2.4 Provide a network diagram showing how the city can best interface parking data
with other forms of transportation data
Phase 3 - Protect Implementation
3.1 Develop contract bid documents related to plan implementation
3.2 Train City staff on content related to plan implementation
3.3 Develop Operations and Maintenance Manuals for the plan
Proposed Project Schedule:
The completion date of the management plan phase = May 16, 2022.
The completion date of vendor technology selection is = August 2022.
The completion date for Phase 1 vendor technology deployment = December 2022.
The schedule for the RFP distribution and consultant selection is as follows:
RFQ Release to Public December 21, 2021
Response Due Date January 20, 2022
Consultant Interviews February 2-11, 2022
Recommendation to City Manager February 23, 2022
Page 3 of 4
The recommend review committee for the submitted proposals is as follows:
• Ryan Knuckey, Director of Transportation Services
• Chris Kohlmann, Information Services Manager
• Jill Connors, Economic Development Director
• Russ Stecklein, Operation Supervisor — Parking Division
• Anderson Sainci, Director of the Office of Shared Prosperity
• Justine Hull, Traffic Engineer
• Steve Sampson Brown, Project Manager
RECOMMENDATION
It is recommended that the City distribute the Smart Parking & Mobility Management
Plan Development and Implementation Project RFP and solicit proposals from qualified
consultants to provide the stated professional services.
BUDGETIMPACT
The estimated cost for consulting services associated with the Smart Parking & Mobility
Management Plan Development and Implementation Project is estimated to be between
$250,000 - $325,000. This work will be funded from the Smart Parking System CIP
(#360-2936) which has a total available budget of $379,000.
ACTION TO BE TAKEN
I respectfully request authorization to release the RFP for professional services for the
Smart Parking & Mobility Management Plan Development and Implementation Project
and that the City Manager be authorized to negotiate and execute an agreement with
the recommended consultant.
SSB/ssb
CC' Jenny Larson — Director of Finance & Budget
Gus Psihoyos - City Engineer
Chris Kohlmann - Information Services Manager
Jill Connors - Economic Development Director
Russ Stecklein - Operation Supervisor — Parking Division
Anderson Sainci - Director of the Office of Shared Prosperity
Justine Hull - Traffic Engineer
Steve Sampson Brown - Project Manager
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