Supplemental Materials to Public Grant App for Financial Assistance for Five Flags Fund Prject_06.27.73MUG OEM 711111 FlUND
June 27, 1973
National Endowment for the Humanities
806 15th Street, N.W.
Washington, D.C. 20506
RE: Five Flags Center Fund
Dubuque, Iowa
Gentlemen:
In response to your recent request I am pleased to submit
the attached material to supplement the Public Grant Appli-
cation for financial assistance for the Five Flags Civic Cen-
ter Fund Project.
Two copies of this material are enclosed and thirteen addi-
tional copies are being forwarded to your office under
separate cover.
We are prepared to further supplement this application to
'assure that all necessary data is made available for your
consideration.
Sincerely,
Wayne A. Norman
General Chairman
WAN/GhTW/vt
Enclosures
EXECUTIVE COMMITTEE
Robc t 1 D,c,.
Geo.gc A F
Do old B. G�ur.
F mnk T H n.l:e
Mrs. F. Benlomin Mc ... l
Wayne A. Nnrmar
R obc,t W. Ronde
Lo Vernc 1. Sch.ln
R¢hord 1. Patlen
Genf M. Writenbeq
William Wood=:
THE FIVE FLAGS CENTER
SUPPLEMENTAL DOCUMENTATION
Resume and Statement of Principal Consultant as to the nature of
the Audio Visual Presentation.
Resume of Personnel Assigned to the Audio Visual Presentation.
Script of miniature multi -media presentation describing the form
and content of the Audio Visual Presentation.
Listing of Resources for the Historical Data for the Audio Visual
Presentation.
F
Audio Visual Presentations
PERSONNEL
AUDIO VISUAL PRESENTATIONS
ASSIGNED TO FIVE FLAGS CENTER PROJECT
Audio Visual Presentations i _i A Division of "i he Des Moines Register and Tribune
715 Locust St eet -,A, Des Moines, Iowa 50304 ;,Area Code 515/234-8232
Roy C. Follett, General Manager
Audio Visual Presentations
A Division of the Register and Tribune Company
A graduate of Iowa State University in Technical Journalism with additional education
at the National Broadcasting Company -Columbia University and Harvard Business School.
He was chosen outstanding advertising man of Iowa, 1964. He has been president of the
Des Moines Advertising Club and is currently president of the 1200-member International
Newspaper Promotion Association.
His working career includes public relations and advertising directorships with Cherry -
Burrell Corporation, Drake University and the Des.Moines Register and Tribune Company.
His audio visual organization has won numerous awards for its multi -media presentations.
He lectures on multi -media presentations to college and professional groups. . .the most
recent to the National Society of Motion Picture and Television Engineers at its national
conference in April and to the International Newspaper Promotion Association's inter-
national conference in May.
AVP (Audio Visual Presentations) has produced dozens of multi -media presentations for
such accounts as Meredith Publishing Company (publishers of Better Homes and Gardens),
Massey Ferguson, Winnebago Industries, the Iowa BiCentennial, numerous advertising
agencies and regional and local clients. The organization has traveled and shown
major presentations in the past two years in Montreal, New York, Orlando (Florida),
Chicago, San Francisco, Detroit, Minneapolis, St. Louis, Kansas City, Omaha, and
many smaller communities. The most recent presentation "Wind Song" which utilized
a 74' portable screen, 16 slide projectors, a 16 mm motion picture projector and numerous
programmers was shown this month at a national conference in San Diego.
Similar presentations can be seen in San Francisco (the San Francisco Experience) and
Disney World and in Montreal's former Expo '67 facility.
Robert L. Barkley Cumming School of Art, 1948-51.
Art Director
Parrot Film Studio, Des Moines, Iowa, 1951-53.
Artist -designer, movie trailer ads and animated
TV commercials.
Des Moines Register and Tribune Company, 1953-
present. Artist, designer, illustrator. Named
art director in 1962.
Awards: Silver Award for best TV commercial,
Art Directors Association of Iowa; Silver Award
for best newspaper campaign, Art Directors As-
sociation of .Iowa; First place, Best Newspaper
Campaign, Des Moines Advertising Club; Best in
Midwest, best newspaper campaign, International
Newspaper Promotion Association.
Thomas L. Weinman Drake University, 1955-59. Bachelor of Fine Arts
Artist/Illustrator (Commercial Art). Delta Phi Delta art fraternity,
vice president.
KRNT-TV, Des Moines, Iowa, 1958-59, designer/
i lush trator.
Office Outfitters, Des Moines, Iowa, 1962-65.
Interior designer, dimensional layouts and perspective
drawings.
Iowa Employment Security Commission, Des Moines,
1965-70. Artist designer, educational materials.
Des Moines Register and Tribune Company, 1970-
present. Artist/illustrator, audio-visual presentations.
Frank R. Davenport Washington University, Art School, St. Louis, Missouri
Artist/I I I ustrator
Des Moines Register and Tribune Company, 1940-
present. Illustrator cartoonist.
Register and Tribune Syndicate, 1940-present.
Illustrator cartoonist. Currently illustrating golf series
by Lee Trevino. Produced panel cartoon, "Open Season."
Special commissions: Izaak Walton League, Notional
Wildlife Fedenrtion, Lewis and Clark Trail (trail marker),
Dan Cambridge University of Iowa, Iowa City, Iowa, 1966-70.
Programmer Bachelor of Arts. Major: Journalism. Phi Beta
Kappa.
Des Moines Register and Tribune Company, Des Moines,
Iowa/ 1 0-present. Audio-visua presentation script
writer and programmer. Coordinates scripting and
photography in multi -media presentations.
Larry V. Williams Brooks Institute of Photography, Santa Barbara,
Chief Photographer California, 1958-61. Degree: professional photo-
graphy. Major: Motion Picture Product ion/Cine-
motography. Minor: Illustrative Photography/
Color Printing.
Rex Fleming Productions, Santa Barbara, California,
1961-62.
CrossWill Productions, Hollywood, California,
1962-64.
Roy Rogers Enterprises/Rexford Corporation,
Beverly Hills, California.
/Vbitland Stewart Productions, Claremont, California,
1965-66.
Vihiene Productions, Studio City, California, 1966-68.
Mt. San Jacinto College, Gillman Hot Springs,
California, 1968-69. Head illustrator/photo technician.
Walla Walla Community College, Walla Walla,
Washington, 1969-71, Media production director.
Video Realities, Inc., Walla Walla, Washington,
1971-72, Director of Production/Vice President.
Walla Walla Union Bulletin, Walla Walla, Washington,
1972-73. Chief Photographer.
Des Moines Register and Tribune Company, Des Moines,
Iowa, 1973-present. Chief photographer, audio-
visual presentations.
Mary Rigg Whitehurst Drake University, Des Moines, Iowa, 1969-70.
Photographer
Des Moines Register and Tribune Company, Des Moines,
Iowa, 1970-present. Photographer, studio and
location. Studio set-up designer. Lab technician --
color processing, black -and -white printing, transparency
duplicating.
Albert M. Rockwell Drake University, Des Moines, Iowa, 1937-38, 1946-49
Director
KRNT and KRNT-TV, Des Moines, Iowa, 1948-69.
Air personality, radio, 1948-55. Music director,
1955-69. Operations manager, 1960-69.
Production manager, 1960-69.
Rapport Communications, Des Moines, Iowa, 1969.
Ueneral Manager.
Audio Visual Presentations, Des Moines, Iowa,
1970-present. Operations Manager.
Lecturer, Drake University; president, Mid -America
Chorale Corporation; Advisory Council, Department
of Adult Education, Des Moines Public Schools;
Consultant (advertising), Wesley Day and Co.,
Jacobs-Ambro Agency.
Steven L. Hug Iowa State University, Ames, Iowa, 1964-68.
Technical Director Bachelor of Science (Telecommunicative Arts).
WOI-TV and WOI-FM, Ames, Iowa, 1966-68.
Television cameraman and radio announcer.
Iowa State University Film Production Unit,
Ames, Iowa, 1968. Editor, educational films.
KDIN-TV, Des Moines, 1968. Cinematographer -
editor, children's films.
Iowa State Conservation Commission, Des Moines,
Iowa, 1969. Cinematographer -editor, educational
films and public service announcements.
Des Moines Register and Tribune Company, 1969-present.
Cinematographer -editor -programmer, television pro-
ductions and audio-visual presentations.
John H. Schacht University of Colorado, 1958-61. Bachelor of Arts.
Copywriter Majors: Engli;;h Literature, History, Journalism.
Meredith Publishing Company, Des Moines, loAa,
1961-68. Advertising and promotion copywriter.
Named Assistant Promotion and Publicity Manager
in 1966.
Des Moines Register and Tribune Company, Des Moines,
Iowa, 1968-present. Company publication editor,
advertising saps promotion supervisor, audio-visual
presentation script writer.
Wrote script for the Iowa State Fair multi -media
presentation "The Second Shot Heard 'Round the
World". used to hiiiIA niihll, r+ �, \d-1A C__,
THE FIVE FLAGS CENTER
SCRIPT OF MINIATURE
MULTI -MEDIA PRESENTATION
AUDIO
DUBUQUE BICENTENNIAL
CENTER PRESENTATION
Final Script 1/25/73
Approved
They call him the Paul Revere of the
Mississippi . . . .
Like the other Paul Revere, he worked in metal.
He was a lead miner. His name was Jean
Marie Cardinal. The lead mines were on the
west bank of the
Mississippi
at the
place where
Julien Dubuque was later to
found
the city that
bears his name -- a city that was to become
one of the great steamboat ports of Mississippi
commerce -- Dubuque, Iowa. . .
The year was Seventeen Eighty -- the fourth
year of the American Revolution. Jean Marie
Cardinal and the Iowa lead mines were providing
precious bullets for the Kentuzky riflemen
fighting under George Rogers Clark -- possibly
even for the soldiers under George Washington
who had survived the winter -it Valley Forge.
The British were gathering forces and supplies
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at Prairie du Chien for a surprise attack on
St. Louis, which, if successful, would threaten
the entire western frontier.
Before moving south to St. Louis the British
and their Indian allies fought their first battle
on the Upper Mississippi at the Iowa lead mines,
capturing seventeen prisoners and fifty tons of
lead ore. But Jean Marie Cardinal escaped.
He began the day -and -night ride of the second
Paul Revere. In a birch -bark canoe from the
Iowa lead mines to St. Louis, four hundred
miles, Cardinal carried the warning of the
impending British attack. The British were
defeated at St. Louis and gave up their attempt
to hold the western boundary of the American
colonies. Jean Marie Cardinal was killed in
the battle at St. Louis. The treaty of
Seventeen Eighty-three might well have fixed
the western boundary of the United States
along the Alleghenies instead of at the
Mississippi, but for the warning of Jean
Marie Cardinal. . . .
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Jean Marie Cardinal and the Iowa lead
mines play a significant part in the brilliant
opening chapter of the history of the United
States. They are also part of a much older
history of exploration, discovery and settle-
ment that goes back three hundred years on
the Upper Mississippi. To preserve this
unique heritage, we propose to make it a
significant part of the American Revolution
Bicentennial. . .
We propose a cultural and historical Center
for the Upper Mississippi valley, embodying
the development of our great heritage and
commemorating the Revolutionary battle at
the lead mines of Dubuque. . .
The Center will house a most unusual
theater. . .a theater with a multiple
screen, multiple -image, multi-r.iedia presen-
tation that will recreate the wl;ole landscape
of the Upper Mississippi's past and the story
of the pioneers who gave it We. In the
interest of understanding what it is we
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propose, a few pertinent facts about multi-
media presentations seem well advised --
simply because the equipment in this room
today cannot possibly demonstrate the true
impact of a full scale multi -media presentation.
The first and perhaps most important aspect
of multi -media presentations is -- sheer size.
It can be simply awe inspiring. The second
aspect is the motion of multiple images --
the experience of watching historic events
unfold in a series of rapidly changing bigger -
than -life images, each image creating a new
perspective for the viewer. And the third
aspect -- memorability. The feeling you
ore there, surrounded on all sides by the
signts and sounds of history. . . .
Jean Marie Cardinal and the history of the
lead mines. . .the spectacular sight of
seven hundred and fifty British troops and
Indian warriors southward bound on the
Mississippi under the Union Juck of Great
Britain. . .these and hundreds of other
images from the past will be projected into
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the present in the panoramic proportions of
the Center's "total environment" theater. . .
the walls dissolve into a wilderness, then a
bluff overlooking the Mississippi. And, in
the distance, two canoes. Once carries a
French fur trader and the other a Jesuit
missionary. . .Joliet and Marquette in the
year Sixteen Seventy-three become the first
white men to see the broad waters of the
Upper Mississippi and sense the vastness of
America. We, too, see it for the first time
and sense some of the vastness. . . .
Across the historic landscape of the Upper
Mississippi
also
will walk some of
the people
who were
here
in the beginning.
. .Black
Hawk. . . Decorah . . . Peosta . . . Wi nnesh i ek
. .Keokuk. . . .
Now the scene changes to early winter in
Seventy Sixty. . .one of the final scenes
of the long French and Indian wars in which
England defeats France. Louis Lionard
Beaujeu-Villemond leads the last French
expedition down the Mississippi past the
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bluffs of present-day Dubuque. The Fleur
cle Lis hangs sadly above the last remnants
of the once powerful French forces in
America -- four officers, two cadets, forty-
eight regulars and seventy-eight militia.
France departs from the Upper Mississippi
forever . . . .
The scenes constantly change, surrounding
the viewers with the sights and sounds of
mighty colonial powers struggling for possession
of the Upper Mississippi and the story of
how they eventually lost it to men like
Washington, Adams, Jefferson, George Rogers
Clark and Jean Morie Cardinal. . . .
The Center will also have an outstanding
exhibition hall -- twenty thousand square
feet. During the Bicentennial year, the
exhibition hall will house an historical
display of Mississippi memorabilia provided
by state historical societies and private
donors in all states bordering the Upper
Mississippi . . . .
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One of Dubuque's oldest and most archi-
tecturolly significant theaters, already a
National Historical Site, will be restored
and connected to the Center's exhibition
hall. On this site a theater has been. in
continuous operation since Eighteen Forty,
longer than anywhere west of the Mississippi.
The theater has excellent acoustics and,
when restored, will seat an audience of
one thousand. Its stage will be spacious
enough to accommodate symphony, ballet
and opera. An early cultural center on
the Mississippi, Dubuque once boasted twenty
legitimate theaters in operation at one time.
A play will be commissioned for the Bicen-
tennial to commemorate Dubuque's brilliant
theater history -- and usher in a new era. . .
At the conclusion of the Bicentennial year,
the exhibition hall and two theaters will
serve the surrounding three-stcte area as
a permanent, regional center for the arts,
crafts, festivals, theater and -i wide range
Of cultural and entertainment events.
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We envision a permanent Center for the
Upper Mississippi that goes to the very
heart of the basic principle for which the
Revolution was fought:
FREEDOM
. . .to explore
. . .to discover new horizons
. . .to develop
. . .to participate
After the Bicentennial year, we envision a
Center that will give form and expression
to a new Spirit of Seventy-six -- restless,
inquisitive, active. The Center's activities
will take many forms -- an art gallery
housing a permanent collection. . .other
galleries for touring collections and craft
exhibits. . .modular meeting rooms. . .
audio visual presentations portraying the
history of art, music, theater. . .studios
and workshops for future generations of
pioneers and explorers on the Upper
Mississippi . . . .
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We propose a name..
A name symbolic of the heritage.
A heritage that glows in the colors
emblazoned on banners that have flown over
Dubuque and the Upper Mississippi valley:
The Fleur de Lis of France,
the Royal Flag of Spain,
the Union Jack of England,
the French Imperial Flag of Napoleon,
and the Stars and Stripes of the
United States of America.
We propose to name the Center --
FIVE FLAGS. . . .
Nineteen Seventy-six will be a truly
memorable year for visitors to Dubuque and
the Bicentennial Center. Dubuque and the
Upper Mississippi valley surrounding Dubuque
are'filled with milestones or the road from
yesterday to tomorrow. . .g-)thic cathedrals
and humble log cabins. . .it river harbour
that once was described by steamboat pilots
as the best harbour on the Upper Mississippi. .
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the historic shot tower -- molten lead was
dropped one hundred and fifty feet into
water, thus forming the round shot used
by Union soldiers in the Civil War. .
restored Victorian homes, picturesque churches
and distinctive public buildings that have been
subjects for many artists. . .and the shortest
cog railroad in the world. The past is just
around the corner in Dubuque. . .a regional
city that has. not allowed progress to destroy
sites and buildings that recall our national
heritage and early statehood. . . .
The tomb of Julien Dubuque overlooks a
vast panorama of the Mississippi which today
looks much the way it looked when explorers,
missionaries, fur traders, soldiers and miners
used the river as a highway for empire all
the way from Canada to the Gulf of Mexico.
Thirteen hundred acres surrounding Julien
Dubuque's tomb, considered to be one of
the most beautiful sites on the Mississippi,
are available for a possible Bicentennial
National Park. . . .
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We are ready to begin. . . .
The Center has been the subject of careful
study and planning by the Five Flags
council which represents a broad cross
section of the community -- colleges,
business, labor, government, the arts and
historical societies. We are of one mind:
to build a Bicentennial Center worthy of
the proud heritage of the upper Mississippi
valley. . .the faculty and students of
Dubuque's three colleges. The Dubuque
symphony orchestra. . .all of the people
and organizations in our part of the country
who have found a way to express their
passion for freedom will make significant
contributions to the Bicentennial celebration
on the Upper Mississippi. . . .
The people of Dubuque have pledged over
seven hundred thousand dollars in private
funds toward the constructicn of the Center,
and they are anxious to begin building.
The Iowa Bicentennial Commission has
enthusiastically endorsed the Center. . .
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We are ready to begin -- now.
All we need is the endorsement of the
National Bicentennial Commission and the
funds to finish the Center by Nineteen
Seventy-six . . . .
So let us begin.
Where history began
and the Revolution was fought
on the Upper Mississippi,
under Five Flags.
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