National Bicentennial Program Criteria and Dubuque's Bicentennial Proposal on Five FlagsNATIONAL BICENTENNIAL
PROGRAM CRITERIA
AmERICAN REVOLUTION BICENTENNIAL COIIMISSION
WASHINGTON, D,C, 20276
JULY 1971
INTRODUCTION
The American Revolution Bicentennial Commission has
developed criteria for use in evaluating public and private
activities proposed for inclusion in the National Bicentennial
Program honoring the Nation's 200th Anniversary in 1976.
The criteria have been divided into two parts:
Basic Criteria
Specific Criteria
Any activity proposed for inclusion must meet the three
basic criteria to be recognized as an official part of the
National Bicentennial Program. Organizations or individuals
are responsible for demonstrating to the Commission that their
proposals meet these criteria.
The data requested in the specific criteria provide more
detailed and technical information for use in the evaluation
process. This information will be helpful in determining
the level of support which the Commission may give to an
activity. Specific criteria information will also be useful
in developing a balanced National Bicentennial Program that
fosters maximum involvement and assures a geographic distri-
bution of quality activities.
Organizations or individuals are invited to submit
their proposals for inclusion in the National Bicentennial
Program to:
American Revolution Bicentennial Commission
P. 0. Box 1976
Washington, D. C. 20276
Attention: Program Development and Coordination
Proposals should contain a general description of the activity,
a narrative statement indicating how the proposal meets the
basic criteria, and as much data as possible requested within
the specific criteria.
BASIC CRITERIA
The three basic criteria are set out in bold type in
the first column of the chart that follows. The criteria
have been derived from the guidelines offered in the
American Revolution -Bicentennial Commission's Report to
the President and in the President's response to that
Report.
The basic criteria are each subject to several valid
interpretations. Proposed activities must meet only one
of the applicable interpretations listed in column two.
The interpretations contain certain key words or phrases
which are underlined and then defined in column three.
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SPECIFIC CRITERIA
The specific criteria are presented in ten categories. The
first six categories require data to be estimated by an
appropriate unit of measure (dollars, percentages, numbers,
or time) for each fiscal year. The final four categories
require the sponsoring organization or individual to make
a subjective rating. The elements of each of the latter
categories must be rated either NONE, LOW, MEDIUM, HIGH or
MAXIMUM.
Sample worksheets are provided to indicate a convenient for-
mat for furnishing the specific criteria information to the
Commission; however, the format should not be considered
restrictive. Please respond to each item shown on the work -
sheet, as completely as possible, given the availability of
reliable estimates and information. Sponsors should specify
the basis for any estimates required or provide documentation,
as available, or other justification to support the subjective
ratings.
Descriptions of each element within the specific criteria
categories are provided immediately following the specific
criteria worksheets.
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SPF,�IFI CRITI1tIx
WORKSHEET HEADINGS
THEMATIC CNTEXT
HERITAGE 76 ,,,,,,,,,,,, „
The activity primarily supports
the objective that all American
citizens have the opportunity
to experience the heritage and
values of this nation.
OPEN HOUSE USA
HORIZONS 76
The activity primarily supports
the objective that citizens of
all countries have access to
and participate in festive and
cultural events honoring
America's 200th Birthday.
The activity primarily supports
the objective that American
citizens establish or achieve
new goals during the Bicentennial
Era in honor of America's 200th
Birthday.
TOTALS „ , „ This column represents the total
dollars, percentages, numbers,
or period of time expected to be
expended on the category during
the five fiscal years.
FISCPI YEAR . ,
The Federal Government's fiscal
year begins on July 1 and closes
on June 30. Fiscal year 1973,
for instance, begins on July 1,
1972, and ends on June 30, 1973.
Fiscal year 1974 begins July 1,
1973 and so on. Any data fur-
nished should be applied to the
appropriate fiscal years.
ACTIVITY TITLE ro Each proposed osed activity should be
given a title illustrating its
purpose or theme.
SUA TTEU BY The sponsor organization and the
individual responsible for a
program should be stated.
TELEPHU14E NUNBERS
Indicate the telephone number,
including area code, of the
person to contact for the activity.
UNTE ............ Give the date the proposal is
being submitted to the American
Revolution Bicentennial Commission.
P
SPECIFIC CRITERIA
WORKSHEET CATEGORIES
1, LEVEL OF DEVELOPMENT (PERCENT COMPLETED PER STAGE)
PLANNING STAGE ,,,,,,,,,,,,, Ideas or concepts which are
being developed into a unified
and feasible procedure for
fulfillment.
IMPLEMENTATION STAGE ,,,,,,,,loop Definitive plans which are
being put into effect through
the accomplishment of inter-
mediate steps leading to
fulfillment.
OPERATIONAL STAGE An activity which is available
for its target audience.
2, OO11POSITION OF TAUS A11111LK (PERCENT OR NUMBERS)
TOTAL INVOLVED The number of people expected
to be reached directly or
indirectly by the activity.
NATIONWIDE
REGIONAL ,,,,,,,,,,,,,,,,,,,,,,
Nationwide audiences are•found
throughout a majority of the
states and are not necessarily
concentrated in any geograph-
ical area.
Regional audiences are found
in three or more states
linked by geography, admin-
istrative convenience, or
a commonality of historical
or program interests.
LOCAL ,,,,,,,,,,,,,,,,,,,,,, Local audiences are found
within a radius of 250 miles
of the site or point of
distribution of the activity.
INTERNATIONAL ,,,,,,,,,,,,,,,,, International audiences are
found outside of the United
States, its territories and
possessions.
i
AGE TARGET
GENERAL POPULATION ,,,,,,,,,,,,, An activity is expected to
appeal to all age groups.
UNDER 18 ,,,,,,,,,,,', An activity is expected to
be of particular appeal to
America's school age popu-
lation.
18 AND OVER An activity is expected to
jI be of particular appeal to
America's adult population.
GP.OUP AFFINITY
GENERAL POPULATION An activity is expected to
have broad appeal without
emphasis on any special or
particular interest.
SPECIALIST An activity is expected to
appeal to those whose
interests are united by how
they earn their living,
enjoy their leisure pursuits,
or share another common
interest.
PARTICULAR An activity is expected to '
appeal to those whose in-
terests are united by sex,
race, creed, color, religion
or national origin but which
is open to others.
3. 71h'NI (PERIOD OF TIME)
PRIOR TO 1976 The activity will reach its
operational stage before
January 1, 1976.
DURING 1976 ,,,,,,,,,,,,,,,,,,,, The activity will not only
reach its operational stage
but will be specifically
emphasized some time between
January 1, 1976 and December
31, 1976.
AFTER 19 76 , , , , , , , , , , , , , , , , , , , ,
TOTAL ACTIVE LIFE EXPECTANCY
OF ACTIVITY ,,...,.goes,,..,..,
PER PERSON DURATION OF CONTACT
WITH ACTIVITY
The activity bill be partially
in operational stage before or
during 1976 and will reach
full operational stage befora
December 31, 1987.
The period of time the activity
will remain available to its
target audience.
The period of time the average
member of the target audience
is anticipated to be involved
with the activity.
4. ESTIEATED COST (DOLLARS)
FEDERAL COST The amount of federal budget
dollars estimated to be in-
voZved in the planning,
implementation, and/or
operation of the activity.
LOCAL COST ,,,,,,,,,,,,,,,,,,,,,, The amount of state or local
government dollars estimated
to be involved in the planning,
implementation, and/or oper-
ation of the activity.
PRIVATE COST
5, SQURCE OF FUNDING (PERCENT)
APPROPRIATION
The amount of dollars from a
nongovernmental source esti-
mated to be involved in the
Planning, implementation, and/
or operation of the activity.
Non-profit groups, even
though themselves supported
by governmental appropriations,
should be considered private.
A process requiring all or a
portion of the anticipated
funding to be approved by a
designated public body.
Relevant timing and scheduling
factors in the appropriation
process should be explained.
I
EXECUTIVE AUTHORIZATION ,,,,,,,,, A process requiring all or a
portion of the anticipated
funding to be approved by a
public or corporate official
at his discretion.
SELF-SUPPORTING
DONATION {,,,,,,,,,,,,,,,,,,,,,,,
A process requiring all or a
portion of the anticipated
funding to be provided from
earnings of the activity.
Activities which are expected
to earn a reasonable profit
are considered self-supporting;
net profit estimates, as a
percentage of investment,
should be provided.
A process requiring all or a
portion of the anticipated
funding to be received from
the public, from charitable
foundations, or other non-
profit groups as non -recover-
able gifts.
LQdI2IBUTORY FFU T (DOLLARS OR NUMBERS)
JOBS CREATED ,,,,,,,,,,,,,,,,,,,
GNP v GENERATED ,,,,,,,,,,,,,,,
BALANCE OF TRADE
RES IDL1ALJiEhF..FJ_U ,,,,,,,,,,,,,,,
The number of new job oppor-
tunities expected to become
directly available because
of the activity.
The total gross dollars ex-
pected to result directly
from the activity.
The ;total gross dollars ex-
pected to be earned from
abroad by the activity.
Any permanent items expected
to be of continued use after
the activity's Bicentennial
objectives are fulfilled
should be specified and
described.
79
0RUANIZA.TIONAL C:A.PACITY (NONE, LOW, MEDIUM, HIGH, MAXIMUM)
DEGREE OF COMMITMENT TO
ACTIVITY
LEVEL OF EXPERIENCE WITH
ACTIVITY
AVAILABILITY OF HUMAN
RESOURCES ,,,,,,,,,,,,,,,,,,,,,
QUALITY OF SUPPORT OUTSIDE OF
SPONSOR ORGANIZATION 0,40114111
AVAILABILITY OF FACILITIES
FOR ACTIVITY ,,,,,,,,,,,,,,,,,,
The higher the priority
given by the organization
to the fulfillment of the
activity, the higher the
subjective rating.
The greater the number of
similar activities under-
taken by the organization,
the higher the subjective
rating.
The greater the ability to
recruit and retain people
with the necessary skills
to carry out the activity,
the higher the subjective
rating.
The greater the number and
breadth of'support for the
activity from other organ-
izations and distinguished
individual authorities, the
higher the subjective rating.
The greater the adequacy of
established facilities.in
which to conduct the activity
and its related requirements,
the higher the subjective
rating.
H, DURFEUF FEASItsILTTY (NONE, LOW, MEDIUM, HIGH, MAXIMUM)
DEVELOPMENT OF COMPETITIVE
ACTIVITIES
The fewer similar known
activities which will draw
attention away from the pro-
posed activity, the higher
the subjective rating.
I
DOMESTIC POLITICAL
,
FEASIBILITY
i FOREIGN POLICY FEASIBILITY
FEASIBILITY OF COMPLETING
ACTIVITY ........1,,,,,,,,,,,,,
The lesser the probability
that the activity will en-
gender significant or vocal
opposition, the higher the
subjective rating.
The greater the probability
the activity will promote
and encourage U.S. inter-
national objectives, the
higher the subjective rating.
The greater the probability
that the activity will reach
its operational stage, the
higher the subjective rating.
9, LEVEL OF I11PACT (NONE, LOW, MEDIUM, HIGH, MAXIMUM)
QUALITY OF ACTIVITY..,•.,,,,,,,,,
NATIONAL NEED FOR ACTIVITY ....,,
ORIGINALITY OF ACTIVITY ,.,..... I
EFFECT OF ACTIVITY ON
BICENTENNIAL
The greater the care taken in
preparing an activity, the
greater the style of presen-
tation of an activity, and
the greater the accuracy with
which the subject matter is
dealt with, the higher the
subjective rating.
The greater the estimated
national requirement for an
activity --in terms of the
activity's thematic context
and in terms of the Bicen-
tennial itself --the higher .
the subjective rating.
The more the activity seems
to add to a new dimension to
the Bicentennial, by virtue
of its content, its prUsen-
tation, or by virtue of those
whom it involves, the higher
the subjective rating.
The more positive impression
the activity contributes to
the total National Bicen-
tennial Program, the higher
the subjective rating.
10, llERIYATIVE BENEFITS
CONTRIBUTION TO THE QUALITY
OF LIFE ,,,,,,,,,,,,,,,,, State in narrative form the
primary and secondary (if
' any) objectives or benefits
to be achieved by the
activity.
VISUAL
DUBUQUE BICENTENNIAL
CENTER PRESENTATION
They call him the Paul Revere of the
Mississippi . . . .
Like the other Paul Revere, he worked in
metal. He was a lead miner. His name
was Jean Marie Cardinal. The lead mines
were on the west bank of the Mississippi
at a place where Julian Dubuque would
later found the historic city of Dubuque,
Iowa. . .
The year was Seventeen Eighty -- the fourth
year of the American Revolution. Jean
Marie Cardinal and the Iowa lead mines
were providing precious bullets for the
Kentucky riflemen fiChting under George
Rogers Clark and possibly even the soldiers
under George Washington who had survived
the winter at Valley Fo-ge. The British
were gathering forces and supplies at
Prairie du Chien for a surprise attack on
St. Louis, which if successful would threaten
the entire western frontier.
n
2
AUDIO
Before moving south to St. Louis the British
and their Indian allies fought their first
battle on the Upper Mississippi at the Iowa
lead mines, capturing seventeen prisoners
and fifty peurrds of lead ore. But Jean
Marie Cardinal escaped, and thus began
the day -and -night ride of the second
�n
Paul Revere, only this time a birch -bark
canoe down the Mississippi. . .
From the Iowa lead mines to St. Louis,
miles, Cardinal carried the
warning of the impending British attack.
Cardinal was killed in the battle at
St. Louis, but the British were defeated
and gave up their attempt to hold the
western boundary of the American colonies.
I �; rez
The treaty of Seventy Eighty-two might
well have fixed the western boundary of
the United States along the Alleghenies,
but for the warning of Jean Marie Cardinal. .
VISUAL
AjUDIO
K
Jean Marie Cardinal and the Iowa lead
mines played a significant part in the brilliant
opening chapter of the history of the United
States. They are also part of a much older
history of exploration, discovery and
settlement that goes back three hundred
years on the Upper Mississippi. To preserve
this unique heritage, we propose to make it
a significant part of the American Revolution
Bicentennial. . . .
We propose a cultural and historical Center
for the Upper Mississippi valley, embodying
the development of our great heritage and
commemorating the Revolutionary battle at
the lead mines of Dubuque. . .
The Center will house a most unusual
theater. . .a theater with a multiple
0-
screen, multi -media presentation that will
recreate the whole landscape of the
Upper Mississippi's past and the story of
the people who gave it life. . . .
VISUAL
AUDIO
4
Jean Marie Cardinal and the history of the
lead mines. . .the spectacular -.ight of
a thousand British troops and Indian warriors
southward bound on the Mississippi under
the old red banner of England. . .these
and hundreds of other images from the past
will be projected into the present in the
panoramic proportions of the Center's
"total environment" theater. . .the walls
dissolve into a wilderness, then a bluff
overlooking the Mississippi. And, in the
distance, two canoes. One carries a
French fur trapper and the other a Jesuit
missionary. . .Joliet and Marquette in the
year Sixteen Seventy-three become the
first white men to see the broad waters of
the Upper Mississippi and sense the vastness
of America. We, too, see it for the first
time and sense some of the vastness. . . .
Across the historic landscape of the Upper
Mississippi also will walk some of the people
who were here in the beginning. . .Black
Hawk. . .Wapd1o. . .Keokuk. . .
Powesh i ek . . . .
VISUAL
AUDIO VISUAL
5
Now the scene changes to early winter
in Seventeen Sixty. . .one of the final
scenes of the long French and Indian wars
in which England defeats France. Louis
Lienard Beauleu-Villemond leads the last '
French expedition down the Mississippi
past the bluffs of present-day Dubuque.
The Fleur de Lis hangs sadly above the
last remnants of the once powerful French
forces in America -- four officers, two
cadets, forty-eight regulars and seventy-
eight militia. France departs from the
Upper Mississippi forever. . . .
The scenes constantly change, surrounding
the viewers with the sights and sounds of
mighty colonial powers struggling for
possession of the Upper Mississippi and
the story of how they eventually lost it
to men like Washington, Jefferson, Adams
and Monroe. . . .
And throughout the whole spectacular
presentation, a vivid sense of time and
place. . .a sense of what the Upper
Mississippi was and how it came to be
AUDIO
r
what it is. . . .
The Center will also have an outstanding
exhibition hall. It will house an historical
display of Mississippi memorabilia provided
by state historical societies and private
donors in all states bordering the Upper
Mississippi . . . .
One of Dubuque's oldest and most archi-
tecturally significant theaters, already a
National Historical Site, will be restored
and connected to the Center's exhibition
hall. On this site a theater has been
in continuous operation since Eighteen
Forty, longer than anywhere west of the
Mississippi. The theater has excellent
acoustics and, when restored, will seat
an audience of one thousand. Its stage
will be spacious enough to accommodate
Symphony, ballet and opera. An early
cultural center on the Mississippi, Dubuque
once boasted twenty legitimate theaters in
operation at one time. A play will be
VISUAL
AUDIO
commissioned for the Bicentennial to com-
memorate Dubuque's brilliant theater history
-- and usher in a new era. . . .
At the conclusion of the Bicentennial year,
the exhibition hall and two theaters will
serve the surrounding three -state area as
a permanent, regional center for the arts,
crafts, festivals, theater and a wide range
of cultural and entertainment events. . . .
We propose a name.
A name symbolic of a heritage.
A heritage that glows in the colors emblazoned
on banners that have flown over Dubuque
and the Upper Mississippi valley:
The Fleur de Lis of France,
the Royal Flag of Spain,
the Union Jack of England,
the French Imperial Flag of Napoleon,
and the Stars and Stripes of the
United States of America.
We propose to name the Center --
FIVE FLAGS. . . .
VISUAL
AUDIO
it
Nineteen Seventy-six will be a truly
memorable year for visitors to Dubuque
and the Bicentennial Center. Dubuque
and the Upper Mississippi valley surrounding
Dubuque are filled with milestones on the
road from yesterday to tomorrow. . .gothic
cathedrals and humble log cabins. . .a
river harbour that once was described by
steamboat pilots as the best harbour on the
Upper Mississippi. . .the restored shot
tower -- lead was dropped one hundred
and fifty feet into water, thus forming
the round shot used by Union soldiers in
the Civil War. . .restored Victorian homes,
picturesque churches and distinctive public
buildings that have been subjects for
many artists. . .and the shortest cog
railroad in the United States. The past
is just around the corner in Dubuque. . .
a regional city that has not allowed progress
to destroy sites and buildings that recall
our national heritage and early statehood. . .
VISUAL
AUDIO
0
The tomb of Julian Dubuque overlooks a
vast panorama of the Mississippi which today
looks much the way it looked when explorers,
missionaries, fur traders, soldiers and miners
used the river as a highway for empire all
the way from Canada to the Gulf of Mexico.
Thirteen hundred acres surrounding
Julian Dubuque's tomb, considered to be
one of the most beautiful sights on the
Mississippi, are available for a possibie
Bicentennial National Park. . . .
We are ready to begin. . . .
The Center has been the subject of careful
study and planning by the Five Flags
council which represents a broad cross
section of the community -- colleges, business,
labor, government, the arts and historical
societies. We are of one mind: to build
a Center worthy of the proud heritage of the
upper Mississippi valley. . . .
VISUAL
VISUAL
10
The people of Dubuque have pledged over
seven hundred thousand dollars toward the
construction of the Center, and they are
anxious to begin building. The Iowa
Bicentennial Commissionq has enthusiastically
endorsed the Center. . . .
We are ready to begin -- now.
All we need is the endorsement of the
National Bicentennial Commission and the
funds to finish the Center by Nineteen
Seventy-six. . . .
So let us begin.
Where history began
and the Revolution was fought
on the Upper Mississippi,
under Five Flags.