Public Program Grant Application for Five Flags Center Fund_05.31.1973r;
May 31, 1973
National Endowment for the Humanities
806 15th Street, N.W.
Washington, D.C. 20506
RE: Five Flags Center Fund
Dubuque, Iowa
Gentlemen:
EXECUTIVE COMµITTE
Robert 1. Die
Gcor9c A F.cur+
Donold B. Grm
Frnnk T. Nnnhr
Mrs. F. Bc n 1m111 Mcne
W.'nc A
oNnrmm
Robt W. Rund
L0Ver nc ). 5chd1
R¢bnrd 1 51a Fto,
Genf M. Wrtfcnber
William Woovwne
I am pleased to submit upon the authority of the Executive Committee of the Five
Flags Center Fund, a Public Program Grant Application for a financial assistance
grant on a matching basis to undertake a local project which represents a signif-
icant contribution to the occasion of the forthcoming celebration of the 200th
anniversary of this nation to be observed in 1976.
Enclosed with this letter of transmittal are two copies of the application with
their supporting documentation. Thirteen additional copies are being forwarded
your office under separate cover.
Additional or supplemental data needed or desirable to more fully explain the pro-
ject for which assistance is requested will be promptly provided upon request.
We also have available a prototype multi -media presentation which describes in
some detail the total project and its historical and educational value for people
of all age groups
We would be pleased to have you view this unique sight and
sound experience. This we are anxious to do at your convenience.
Your favorable consideration of this application is respectfully requested.
Sincerely yours, J
Wayn A. Norman
General Chairman
WAN/GMW/vt
Enclosures
256 West Tenth • Dubuque, Iowa 52J01,. 582-7224
THE FIVE FLAGS CENTER
DOCUMENTATION
Page No.
Public Program Grant Application -___ I
Narrative Summary of Multi -Media Center ---- 3
Cost and Budget Summary __-- B
Fact Sheet of Five Flags Center ---- 11
OTHER PAPERS
Illustrative Site Plan
View of Suggested Front Elevation
Letters
Wayne A. Norman, General Chairman
Five Flags Center Fund
Leo McCarthy, President
Dubuque Area Chamber of Commerce
Robert W. Dillon and Kenneth R. Fulk
Chairman and Secretary
Iowa American Revolution Bicentennial Commission
Dr. Robert Myers , Chairman
Dubuque County, Iowa American Revolution
Bicentennial Commission
Resolution - Dubuque City Council
Dubuque Telegraph -Herald Newspaper Article
Narrative Report on Jean Marie Cardinal
William J. Petersen, Superintendent Emeritus
State Historical Society of Iowa
Document - National Park Service, Entry in National
Register - Orpheum Theatre and Theater Site
Extracts from Town Clock Brochure
Municipal Landscape Award Certificate
American Association of Nurserymen, Inc.
Merit Award - The American Society- of Landscape
Architec :s
0
► NATIONAL EtiDOZMENT FOR THE HUMANITIES
806 15t.i Street, N. W.
WAS111FGTON, D. C. 20506
I PUBLIC PROGRAM GRANT APPLICATION
1(
l
1. IMTITUTION (NAME & ADDRESS)
Five Flags Center Fund
i 256 West loth Street
Dubuque, Iowa 52001
3. TYPE OF APPLICATION (CHECK ONE)
NEW X
RENEWAL NEH NUMBER
RESUBMISSION_NEH NUMBER
5. INCLUSIVE DATES FOR PROJECT
(DATE, MONTH, YEAR)
FROM (STARTING DATE):
July 1, 1973
TO (CONCLUDING DATE):
June 30, 1974
Subject to Date of Approval
FOR AGENCY USE
NUMBER: __-_----_
DATE RECEIVED: _
2. PROJECT DIRECTOR (NAME, TITLE, ADDRESS;
Wayne A. Norman
General Chairman
1525 Douglas Street
Dubuque, Iowa 52001
AREA CODE _ aj3 2 PHONE -582-6655
4. TYPE OF INSTITUTION _APPLYING
-(CHECK ONE)
PUBLIC
PRIVATE NON-PROFIT__X
o. AMOUNT REQUESTED (SEE ALSO ITE14 10)
ONE YEAR
(a) OUTRIGHT GRANT $ 263,416
(b) GIFTS & MATCHING 224,000
TOTAL ONE YEAR (a&b) $ 48
TOTAL SUBSEQUENT YEARS p
TOTAL
$ 487,416
/. YKVJ CG"1 T11LG '
Five Flags American Revolution Bicentennial Center
S. PROJECT ABSTRACT (RESTRICT TO THIS SPACE)
This project represents (1) a multi -media presentation of the early history
and American Revolutionary War involvement of the Upper Mississippi Valley together with
(2) a fully equipped auditorium to be incorporated into the Five Flags Center located in the
Central Business District of the City of Dubuque, Iowa. The Five Flags Center is in
observance and commemoration of the 200th anniversary of the United States of America.
As a prototype of a new museum, the multi -media center will continue well into the future
to present this and other educational, cultural and historical subjects to be developed in
cooperation with local colleges and seminaries, museums and other resources yet to be
fully explored. This multi -media center will effectively demonstrate the new museum
concept of portraying the historical heritage of this nation in sight and sound, in order to
convey to audiences the experience of participating in history. A prototype fifteen minute
multi -media presentation is available to describe ir. detail the impact of the potential of
this environmental experience.
1
9. HAVE FUNDS FOR THIS PROJECT BEEN SOUGHT ELSEWHERE? YES _ NO X
9a. IF THE ANSWER TO 9 IS YES, CHECK APPROPRIATE BOX AND GIVE DETAILS:
Q PUBLIC AGENCY [—]PRIVATE FOUNDATION OTHER
DETAILS:
10. DE:'AILS OF ITEMS 5 AND 6 FOR MULTI -YEAR PROJECT
YEAR
1st YEAR
2nd YEAI.
3rd YEAR
4th YEAR
5th YEAR
July 1, 1973
TO — -
June 30, 1974
M
11. AUTHORIZING OFFICIAL (NAME & TITLE)
Wayne A. Norman. .
General Chairman4'y
1525 Douglas Street
Dubuque, Iowa 52001
AREA CODE 319 PHONE 582-6655
$
$
TOTAL $
AMOUNT
487,416
487,416
12. PAYEE
CHECK TO BE MADE PAYABLE.TO:
Five Flags Center Fund
CHECK TO BE MAILED TO:
NAME: William Woodward
TITLE: Treasurer -
ADDRESS: 495 West 7th Street
Dubuque, Iowa 52001
AGREEMENT: It is understood and agreed that any funds granted as a result of this
request are to be used for the purposes set forth herein. Furthermore, the under-
signed agree, as to any grant awarded, to abide by the relevant National Endowment
for the Humanities policies as prescribed.
SIGNATURES
(USE INK. PER
SIGNATURES
NOT ACCEPT-
ABLE.)
PERSON NAMED IN ITEM 2 PROJECT DIRECTOR
FER: UN NAMED IN ITEM 11 AUTIIOR�ZING OFFICIAL
DATE
DATE
2
FIVE FLAGS CENTER
MULTI -MEDIA CENTER
NARRATIVE SUMMARY
The Five Flags presentation will be an environmental experience to visitors of the
center. This 45-minute presentation will lead the audience through the early
history of the Upper Mississippi Valley. It will take them through the explorations
of Marquette and Joliet and bring them to the significant revolutionary war battle
at the lead mines of Dubuque. Students will learn of the exploits of Jean Marie
Cardinal who warned St. Louis of the impending British attack. The ultimate defeat
of the British at St. Louis established the western border of the United States at
the Mississippi. The presentation of the colorful history of Dubuque will continue
through the 19th century when the cultural center of the Upper Midwest had 20
legitimate theaters in operation. This multi -projector presentation will convey to
the audience the experience of participating in history. The impact of a theater
built as an environmental experience will then be distributed to other parts of the
state of Iowa and surrounding areas through the means of "audio -visual -vans. "
The story will be told to school groups in all parts of Iowa and adjacent areas of
Wisconsin and Illinois. It is planned that this extension of the project will be
accomplished subsequent to the bicentennial year 1976 at which time the multi-
media presentation will be run continuously in the Five Flags multi -media center.
Also, it is contemplated that a series of smaller slide presentations, containing
similar information, would be made available to the schools for use throughout
the state.
The above in capsule form describes the intent of creating within the total Five
Flags Center Project, a multi -media center composed of a self-contained auditor-
ium seating 150 persons with a complete sound system, a glass 1/2" lens screer,-
wall 10 feet high and 75 feet long in five modules together with appropriate
scaffolding for mounting projectors, speakers and other items of equipment.
The rear screen projection method will utilize the ull width of the presentation
area, and is designed to permit movement of the visual image in a variety of
9
locations and directions. The equipment includes those items necessary to pro-
vide maximum utilization of a variety of still pictures dissolving with lap dissolves,
quick cuts, slow dissolves, integrated with motion pictures and a wide selection
of optical treatments to give various shapes to slides. Coupled with the sheer size
of the presentation area, will be the number of slides which can be shown individ-
ually and simultaneously and moved laterally and vertically as well as inside the
individual frame of each picture through use of slide dissolves and motion pictures.
The screen configuration and the equipment has been specifically selected and
placed to communicate to the. viewer that he is a total part of the presentation sur-
rounded on all sides by the sights and sounds and the motion of both pictures and
image position. Great care has been exercised to develop an environment in which
the viewer is not distracted by viewing a great deal of apparatus or disturbed by
the noise of the functioning of equipment.
A
PROPOSED SCREEN CONFIGURATION FOR FIVE FLAGS CENTER, DUBUQUE, IOWA
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FIVE FLAGS CENTER
MULTI -MEDIA CENTER
COST SUMMARY
1. Equipment List
1 - MCI 24 channel Rec/Deck
2 - Bozak CMA-6-2S Stereo Pre -Amp @ $495.00
4 - Bozak CMA-1-120 Power Amp @ $375.00
5 - Bozak CM-109-18 Colm.Speakers @ $495.00
5 - Bozak CM-199-4 Bass Speakers @ $450. 00
8 - Bozak CM-109-2 Ceiling Speakers @ $97.50
4 - Input Pre -Amp Cards @ $18.00
500' Speaker Wire
18 - 3M Digi-Que Pro-9 @ $869.95
35 - Spindler Dynamic Dissolve @ $594. 00
70-Ektagraphic AF-2 No Lens @ $202.00
70 -Buhl 1.4" Lens @ $80.00 t
2 - Kodak AV-295 Marc 300 16 mm @ $1,595.00
2 - Buhl Ecurp Lens @ $180
4 - 3M AV-21 Power Control @ $99.95
70 - Carousel Cables @ $8.00
20 - Recorder Connectors @ $10.00
35 - Pro-9 TO Dissolve Cords @.$11.00
Scaffolding
5 - LS 60/180 x 1/2 Hydur Finish
10' x 15', 150 sq. ft. @ $6,157.00
Installation
Contingency
$ 23,750.00
990.00
1,500.00
1,980.00
2,250.00
780.00
72.00
25. 00
15,659.00
20,790.00
14,140.00
5,600.00
3,190.00
360.00
400.00
560.00
200.00
385.00
10,000.00
_ 30,785.00
$ 133,416.00
5,000.00
5,000.00
$ 143,416.00
11
2. Presentation
Audio Visual Presentations, a
Division of The Des Moines Register
and Tribune
Midwest Travel Education Services, Inc.
Composite Talent of Ten People
Full Time for Six Months $ 100,000.00
Producer
Director
Copywriter
Technical Director
Programmer
Three Artists
Two Photographers
Materials -Film, Slide Mounts, etc. 10,000.00
Contingency _10,000.00 120,000.00
3. Auditorium
70' x 80' = 5, 600 square feet
@ $40.00 (150 seats) 224,000.00
$ 487,416.00
Note:
The auditorium which houses the multi -media center is located within the
Five Flags Center Exhibition -Arts Building. The cost of the public rest
rooms, lobby, entrances and other physical facilities to be constructed
for use in conjunction with the multi -media center are not included in this
cost estimate.
7
SUMMARY
NEH Local
Budget Category Request Share
Equipment $ 143,416 $
Presentation 120,000
Auditorium 224,000
$ 263,416 $ 224,000
The budget proposal provides that Audio Visual Presentations, a division of The
Des Moines Register and Tribune, and their technical consultant, Midwest Visual
Education Services , Inc. of the same city, will produce under contract the entire
presentation in collaboration with the Multi -Media Committee of the Five Flags
Center Fund Advisory Council and Historian Consultants to the Five Flags Center
Fund Executive Committee. The space to be constructed and designated as the
auditorium within the Exhibition -Arts Building will be designed by the architectural
and engineering firms of Cullen-Schiltz & Associates of Dubuque, and Bowen &
Kanazawa of Madison, based upon criteria provided by the multi -media consultants.
The architectural and engineering firms are presently under contract in relationship
to the total Five Flags Center project.
It is not contemplated that any expenditures incurred by the Multi -Media Committee,
the Five Flags Center Fund Executive Committee, or the Project Director in carrying
this project forward will be chargeable directly to this budget.
Wal
FIVE FLAGS CENTER
Dubuque, Iowa
FACE T SHEET
Goal
To provide a permanent, centrally located facility in the City of Dubuque in
observance and commemoration of the bicentennial of the birth of the United
States of America to serve the cultural, recreational, entertainment,
educational and business needs and requirements of Dubuqueland.
The Project
To restore an existing, architecturally significant theater as the basic building
block of the Five Flags Center composed of
1. The restored theater equipped and rigged to seat approximately
1,000 persons;
2. A new multi -purpose, two level, 20,000 square foot exhibition -arts
building;
3. A new promenade to connect the theater with the exhibition -arts
building;
4. A full scale multi -media center incorporated into the exhibition -arts
building to accommodate 100 to 200 persons; and
S. An off-street parking facility together with other appropriate site
improvements.
Significance of Name
Five Flags have flown over Dubuqueland since the period of the Joliet and
Marquette explorations of the Upper Mississippi commencing in 1673.
1. Fleur de Lis cf France
2. Royal Flag of Spain
3. Union Jack of England
11
4. French Republic Flag of Napoleon
5. Stars and Stripes of the United States of America
Location
Five Flags Center is located in Downtown Dubuque in an urban renewal project
area. The Town Clock Plaza (Main Street Pedestrianway) phase of the project
has received a Municipal Landscape Award from the American Association of
Nurserymen, Inc. and a Merit Award from the American Society of Landscape
Architects. Both awards recognize the quality of design for an urban environ-
ment setting. Town Clock Plaza with the same quality of design is to be
extended on Main Street into the block upon which the Five Flags Center fronts.
Status of Project
1. Theater and necessary land purchased by the City of Dubuque to
implement the Downtown Urban Renewal Project, Iowa R-15.
2. Five Flags Center Fund with an Advisory Council of over 125 persons
incorporated as a non-profit organization* and granted tax-exempt
status.
A. Has provided market studies and analysis to justify the project.
B. Has secured support from the City of Dubuque and State Historic
.Preservation Officer for the project.
C. Is soliciting private funds for matching purposes.
D. Has assembled work force of various specialities.
1) Historians
Dr. Adrian Anderson - State Historic Preservation
Officer
Peter T. Harsted, Superintendent, State Historical
Society of Iowa
Dr. 'Walter Peterson - President, University of
Dubuque
William J. Petersen - Superintendent Emeritus, State
Historical Society of Iowa
2) Architectural Historian - Denys Peter Myers,
Washington, D.C.
12
3) Dubuque Theater Historian - Charles Geroux, Bloomfield
Hills, Michigan
4) Theater Architectural Historian - Andrew Craig Morrison,
Philadelphia, Pennsylvania
5) Multi -Media Consultant - Audio Visual Presentations, a
Division of the Des Moines Register and Tribune
6) Multi -Media Advisor - Professor William B. Oglesby,
University of Iowa
7) Architects and Engineers
Cullen-Schiltz & Associates, Dubuque, Iowa
Bowen & Kanazawa, Madison, Wisconsin
B. Is securing support from Federal, State and city officials and
agencies and from other public and private organizations and
individuals to designate the Five Flags Center as a Bicentennial
Center and the City of Dubuque as a Bicentennial City.
F. Is to purchase the real estate from the city, to restore the theater
under an acceptable arrangement with the City and the Department
of Housing and Urban Development, to construct all improvements,
and to deed the completed Five Flags Center to the City.
3. The theater and theater site have been entered in the National Register of
Historic Places.
A. • The theater built in 1910 as a music hall represents one of the
earliest known theaters still in operation designed by Rapp and
Rapp, an architectural firm later to become well known for theater
design in the late teens and twenties,
B. Theater site represents the oldest known site in Iowa (and possibly
west of the Mississippi River) to continuously house a theater,
opera house, vaudeville house and/or some type of public
entertainment facility.
4. A $1000 matching grant has been approved by the Iowa Arts Council to
sponsor a competition to secure an appropriate piece of sculpture to
highlight an exterior plaza area.
5. Documentation of evidence to confirm that the only known Iowa casualty
of the American Revolutionary War was a Dubuqueland miner, jean
Marie Cardinal, who after being captured by the British at Dubuque
13
during their march down the Mississippi River Valley, escaped to
warn the French at St. Louis.. Cardinal was killed during the. battle,
and the defeated British abandoned their campaign.
Historians suggest that had it not been for Cardinal's warning, the
exploits of George Rogers Clark might have well been in vain and the
Treaty of 1782 might have well fixed the western boundary of the
United States along the Allegheny Mountains instead of the Mississippi
River.
6. Designation of Five Flags Center as a State Bicentennial Site by the Iowa
American Revolution Bicentennial Commission.
7. The Five Flags Center project has been presented in mini -multi -media
form to appropriate Federal and other personages in Washington, D.C.
on two separate occasions.
8. Applications for recognition and/or financial and technical assistance
for various phases of the total project are in preparation for submission
to the following agencies.
A. American Revolution Bicentennial Commission
B. Iowa American Revolution Bicentennial Commission
C. National Endowment for the Arts
D. National Endowment for the Humanities
E. Office of Archeology and Historic Preservation, United
States Department of the Interior
14
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The parking area will be hard surfaced, curbed, lighted, graded and appropri-
ately landscaped to screen the parking area. A service walk and a canopy
attached to a portion of the rear of the theater and incorporated into the Prome-
nade will afford protection fr6m adverse weather to passengers as they are dis-
charged from motor vehicles at the Promenade drive-in entrance.
It is recognized that the parking to be provided on -site is not totally adequate
to accommodate the visitors and audiences anticipated to view the theater and
to participate in the various activities of the Five Flags Center. It is expected
that other municipal parking facilities presently in existence and to be pro-
vided in the future in Dowotown Dubuque will accommodate projected needs.
This modest parking facility is an essential element to the restored Orpheum
Theatre to facilitate public viewing of the theater and to examine the variety
.of materials and exhibits on display in the multi -level Promenade.
A cost breakdown of this facility is contained in Part II and is summarized
as follows.
Improvements $ 60,195.00
'Land Cost _91,362.00
$ 151,557.00
OTHER COSTS
Included in Part II are estimates of Other Costs which are anticipated to be
incurred in undertaking the acquisition and development activities contem-
plated by this application. They are also set out hereinbelow.
The General Chairman of the Five Flags Center Fund has been designated to
act as General Manager and Owner's Representative for all purposes subject
to the prior approval of the Executive Committee for filing applications; re-
taining consultants, architects, engineers and other specialists; and execu-
ting and awarding contracts, memorandums of understanding and other agree-
ments.
These services of the General Chairman will be donated without charge to the
Five Flags Center Fund; consequently, no credit for donated services is pro-
posed under Other Costs.
Just prior to the opening of the restored. theater and related facilities, an infor-
mational brochure of a modest nature will be made available for public distri-
bution during the bicentennial year. This brochure will brieflv describe the
history of the Orpheum Theatre and site, its restoration, its relationship in the
Five Flags Center, and the relationship of the Five Flags Center to the bicen-
tennial year.
15
It is expected that a number of special consultants will be retained on a per
diem basis to provide technical assistance in specialized areas of restoration
and in refitting the theater for maximum use. Several of the categories are
listed; however, it can be anticipated that other specialists will need to be
consulted to assure that the required work is accomplished accurately and
economically.
Other items under Other Costs are self-explanatory.
Administrative Overhead $ 5,000.00
Publications
Legal Fees
Insurance
Project Signs
Special Consultants
FIVE FLAGS SCULPTURE COMPETITION
2,500.00
5,000.00
5,000.00
1,000.00
15,000.00
$ 33, 500. 00
The City of Dubuque and the Dubuque Art Association sponsored an open com-
petition to secure a suitable piece of sculpture for placement in the public
right-of-way in close proximity to the Five Flags Center.
Part IV contains appropriate documentation of the competition as it was an-
nounced and judged. Eighty-four artists submitted pre -entry forms in response
to over 1,000 announcements mailed to artists, art schools, public and private
galleries and museums and others. Thirty-four maquettes were received from
twenty-eight artists residing.in sixteen states. The judges determined that
the entry named "Continuum" submitted by Paul T. Granlund'of St. Peter, Minne-
sota, was the most appropriate piece for Town Clock Plaza. '
A cash award of $1,000.00 for the winning design was provided by the National
Endowment for the Arts through the Iowa Arts Council. In addition, $25,000. 00
has been allocated for the fabrication and placement of the winning piece by
the City of Dubuque and the United States Department of Housing and Urban De-
velopment as a project expenditure of the Downtown Urban Renewal Project,
Iowa R-15.
Two of the three judges are associated with the Five Flags Center Project and
the Town Clock Plaza which is to be extended down Main Street into the block
upon which the Five Flags Center is to front. This assured selection of a dis-
tinctive item that relates to the total environment in which it will be placed.
16
The third judge is the director of the Waterloo Art Gallery, and provided the ex-
pertise to assure that the winning design represents a quality piece of art wor-
thy of recognition.
The Five Flags Sculpture Competition is dedicated to the occasion of the bi-
centennial year and the selected piece was designed to complement and ac-
commodate the Five Flags Center and its overall relationship to the bicenten-
nial celebration.
17
�VOL'.N ••.A �.._
1