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Keyline Transit Rebranding ProcessTHE CITY OF Dui Masterpiece on the Mississippi TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Progress of the Keyline Rebranding Process - Top Five Names DATE: September 2, 2010 WeGo The Jule Bob (Big old Bus or Bus on the Bluff) The Current (after the river) The dot (Dubuque Transit) Rounding out the top ten names are: Dubuque Green Machine First in Transit (FIT) Access 5 Flags Transit Tri Link Transit Dubuque kittill All-America City 11111 2007 The City Council approved the rebranding process for Keyline during their July 6, 2010 City Council meeting. Since the Council approved the process, a rebranding committee has been appointed comprised of private citizens and one City Council person, Joyce Connors. A public brainstorming session was held where over 30 individuals attended. Containers were placed in several locations requesting public suggestions. In total, 120 naming suggestions were received. The people attending the brainstorming sessions narrowed the 120 names down to ten through a voting process. From the top ten list, the rebranding committee members voted for their favorites via an e-mail survey and the list was narrowed to five. The top five names are: Economic Development Director Dave Heiar and East Central Intergovernmental Association Executive Director Kelly Deutmeyer would like City Council input to help identify the top five names so that additional work can be done on those names. The next step in the process is to design logos and color schemes for the top five names and go back to the public for further input and a vote. The selection of the final name is the decision of the Dubuque City Council. I concur with the recommendation and respectfully request Mayor and City Council approval. Michael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Dave Heiar, Economic Development Director Kelley Deutmeyer, Executive Director, East Central Intergovernmental Association Barbara Morck, Director of Transit Operations Randy Gehl, Public Information Officer MEMO TO: Michael C. Van Milligen, City Manager FROM: Kelley Deutmeyer, Executive Director David Heiar, Economic Development Directo RE: Progress of the Keyline Rebranding Process — Top Five Names DATE: August 26, 2010 Thank you for your consideration. Purpose The Purpose of this memo is to update you on the progress of the rebranding process and to obtain your feedback as well as the City Council's feedback on the top five names. Background The City Council approved the rebranding process for Keyline during their July 6, 2010 City Council meeting. Since the Council approved the process, a rebranding committee has been appointed comprised of private citizens and one City Council person, Joyce Connors. We have held a public brainstorming session where over 30 individuals attended. We also placed containers in several locations requesting public suggestions. In total, we received over 120 naming suggestions. The people attending the brainstorming session narrowed the 120 names down to ten through a voting process. From the top ten list, the rebranding committee members voted for their favorites via an email survey and the list was narrowed to five. The list is below: Top Ten Names After the Public Input Meeting (Top Five Names are in Yellow) WeGo Dubuque Green Machine First In Transit (FIT) The Jule (after Julien Dubuque) Bob (Big old Bus or Bus on the Bluff) Access The Current (after the river) 5 Flags Transit Tri Link Transit The dot (DubuqueTransit) Our next step in the process is to design logos and color schemes for the top five names highlighted above and go back out to the public for a vote to select the winning name, logo and color scheme. The top five names and the winning selection with the most votes will be presented to the City Council at their November meeting for final approval. ACTION Prior to ECIA staff developing the logos and color schemes for the top five names selected to date, I am seeking your input and the input from the City Council to proceed. I do not want to spend a lot of staff time on the top 5 names in developing the logos and color schemes if the names are not acceptable to the City Council. I would ask for your input and the input of the City Council prior to proceeding.