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Continued Implementaton of IBM Smarter City PartnershipMasterpiece on the Mississippi TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: City in Motion - An IBM First Of A Kind Proposal DATE: October 1, 2010 Dubuque bfrd All- America City 2007 Assistant City Manager Cindy Steinhauser and Smarter Sustainable Dubuque Project Manager David Lyons are recommending continued implementation of the Smarter City Partnership with IBM into the area of vehicle miles traveled. The City of Dubuque has been working with IBM Research for over a year now on Smarter Sustainable Dubuque. Efforts successfully underway already include the Smarter Water and Smarter Electricity pilots. Conversation is underway to potentially incorporate natural gas in the near future and efforts will be made to include wellness. The overall concept is to provide citizens with real time information to be able to assist them in saving money and time, while conserving resources and reducing green house gas emissions, through more effective utilization of resources. Incorporating as many "silos" of energy utilization as possible into the model will give citizens the maximum opportunity to discover long term savings through resource utilization changes. Reducing VMT (vehicle miles traveled) and improving transit performance is an area originally planned to be incorporated into Smarter Sustainable Dubuque if and when a source of funding could be identified. IBM has an internal funding program known as "First Of A Kind" (FOAK) funding. It is reserved for investing in potential innovations that IBM believes are critical, but which need to be applied and validated with clients in the real world. A "City in Motion" FOAK has been approved within IBM and Dubuque is being invited to participate. Attached is a short summary of the proposal, which would have IBM investing between $1.5 and $2.0 million in the project and designing, implementing and completing the research with Dubuque in 2011. The City of Dubuque would be asked to contribute $100,000 to support project management, software and hardware costs, with this $100,000 coming from the previously received and committed Energy Efficiency and Conservation Block Grant funding. There may be a small amount of additional funding which would come from additional community partners, but the City commitment would be limited to this previously authorized $100,000. If City Council authorizes the proceeding, the City would put together a team to negotiate a final contract with IBM which would be brought back to City Council for final approval. Even modest improvements to increased ridership of the transit system and modest decreases in vehicle miles traveled in the community will result in millions of dollars of savings to the community and thousands of tons of avoided carbon emissions. This project would apply technology innovation to understand movement of people and vehicles in the city to build better mobility models that can be used to optimize transit planning and operations, City planning, zoning and emergency response planning while reducing resource utilization and green house gas emissions. The City's source of funding is the federal allocation of Energy Efficiency and Conservation Block Grant funding received, to be used according to the City's approved plan for projects like this. I concur with the recommendation and respectfully request Mayor and City Council approval. Michael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager David Lyons, Smarter Sustainable Dubuque Project Manager Masterpiece on the Mississippi TO: Michael C. Van Milligen, City Manager FROM: David Lyons, Smarter Sustainable Dubuque Project Manager Cindy Steinhauser, Assistant City Manager SUBJECT: City in Motion — An IBM First OfA Kind Proposal DATE: October 1, 2010 Introduction The purpose of this memorandum is to inform City Council of an opportunity to partner with IBM Research on the development of an IBM First OfA Kind project related to applying technology innovation to understand movement of people and vehicles in the city to build better mobility models that can be used to optimize transit planning and operations, city planning, zoning and emergency response planning while reducing resource utilization and green house gas emissions. Background The City of Dubuque has been working with IBM Research for over a year now on Smarter Sustainable Dubuque. Efforts successfully underway already include the Smarter Water and Smarter Electricity pilots. Conversation is underway to potentially incorporate natural gas in the near future. The overall concept is to provide citizens with real time information to be able to assist them in saving money and time, while conserving resources and reducing green house gas emissions, through more effective utilization of resources. Incorporating as many "silos" of energy utilization as possible into the model will give citizens the maximum opportunity to discover long term savings through resource utilization changes. Reducing VMT (vehicle miles traveled) and improving transit performance is an area originally planned to be incorporated into Smarter Sustainable Dubuque if and when a source of funding could be identified. Discussion Dubuque Ititetti All-America City ' LI 2007 IBM has an internal funding program known as "First Of A Kind" (FOAK) funding. It is reserved for investing in potential innovations that IBM believes are critical, but which need to applied and validated with clients in the real world. A "City in Motion" FOAK has been approved within IBM and Dubuque is being invited to participate. Attached is a short summary of the proposal, which would have IBM investing between $1.5 and $2.0 million in the project and designing, implementing and completing the research with Dubuque in 2011. The City of Dubuque would be asked to contribute $100,000 to support project management, software and hardware costs, with this $100,000 coming from the previously received and committed EECBG funding. There may be a small amount of additional funding which would come from additional community partners, but the City commitment would be limited to this previously authorized $100,000. If City Council authorizes proceeding, the City would put together a team to negotiate a final contract with IBM which would be brought back to City Council for final approval. Even modest improvements to increased ridership of the transit system and modest decreases in vehicle miles traveled in the community will result in millions of dollars of savings to the community and thousands of tons of avoided carbon emissions. Request We respectfully request City Council support for negotiating a final City in Motion FOAK project with IBM to be brought back for Council final consideration at a later date. Cc: Teri Goodmann, Assistant City Manager Chris Kohlmann, Information Services Manager Jenny Larson, Budget Director Cori Burbach, Sustainability Coordinator Eric Dregne, Dubuque 2.0 City in Motion IBM Research First of a Kind Proposal Summary Principal Investigator: Milind Naphade Naphade @us.ibm.com The City in Motion Research project is a first of a kind (FOAK) proposal being undertaken by IBM Research. The proposal applies technology innovation to understand the movement of people and vehicles in a city to build better mobility models that can be used to optimize transit planning and operations, city planning, zoning and emergency response planning. The requirement of a FOAK project is that this innovation needs to be applied to and validated with clients in the field. IBM Research would like to apply this innovation to help the City of Dubuque improve its transit operations. IBM Research will work closely with the city and the transit operator to understand and model mobility patterns in the city and overlay the bus routes on these models. This will help the city analyze and assess effectiveness of its transit and provide the city the opportunity to make changes to its transit to better respond to needs. IBM Research will work with Dubuque 2.0 to recruit up to 1000 volunteers who have smart- phones for understanding mobility. IBM Research will then provide the volunteers with a client application that will allow anonymized measurement of people movement mapped to a fine grid. This anonymization will ensure that the identity and the phone information of the volunteers will always remain anonymous and confidential, yet it will allow IBM to understand and build patterns of aggregate movement of the volunteers. Since the volunteers form a sample of the total population of Dubuque this data will then be extrapolated to estimate people movement models for the city. The bus movement data will then be overlaid on top of these spatio - temporal models to estimate the efficiency of bus operations and to predict the true demand for transit. IBM Research will work with Dubuque 2.0 and the city to conduct surveys among the volunteer population to calibrate the demand models, design incentives for increasing ridership and offer suggestions to the transit operations that may result in an increase in ridership. If the city is able to implement the suggested changes, IBM Research will then analyze the change in ridership. The duration of this project is expected to be 12 months. The suggested tasks and milestones over the project duration are listed below. IBM will expect the City of Dubuque to help in facilitating the volunteer recruitment, data gathering and subject matter expertise in interpreting people movement models. Mechanism for collecting real -time transit information about buses (IBM) Recruitment of 1000 volunteers with smart phones for mobility experiment (City, Dubuque 2.0) Jan 12011 March 12011 Mechanism for collecting real -time mobility /movement of current users and non -users of public transit (IBM) April 1 2011 Survey to be conducted to calibrate models (City/Dubuque2.0) May 12011 Calibrated Demand Models for current users & non -users (IBM) Evaluation mechanisms for assessing accessibility of transit Aug 12011 Reports of evaluation of client transit system Recommendations for potential improvements (IBM) Oct 12011 Survey to be conducted to evaluate changes (City/Dubuque 2.0) Nov 12011 Evaluation of change in ridership based on suggested changes and final report (IBM) A summary of how FOAK projects work The estimated IBM investment in FOAK projects is typically between $1.5 Million and $2 Million. This includes support for the research conducted as well as the participation of experts from various IBM business divisions. For a FOAK project to occur a client is needed to test the innovation in the field and the client commitment is needed in the following ways 1. Investing between $100,000 and $150,000 to pay for the project management, and /or hardware, software expenses. The hardware and software requirements need to be figured out but will most likely be IBM H/W and S /W. 2. Commit time of key resources to provide data, information and subject matter expertise to the project 3. Agree to become a reference client for IBM to showcase the technology