Proof Council proceedings 2-16-2009 specialTHE CITY OF DUBUQUE,
IOWA
CITY COUNCIL
PROCEEDINGS
OFFICIAL
The Dubuque City Coun-
cil met in special session
at 5:45 p.m. on February
16, in the Historic Federal
Building
Present: Mayor -Buol,
Council Members Braig,
Connors, Jones, Lynch,
Resnick, Voetberg, City
Manager Van Milligen, City
Attorney Lindahl
Mayor Buol read the call
and stated that this was a
special meeting of the City
Council called for the pur-
pose of discussing the
Convention and Visitors
Bureau Budget and Work
Plan.
Convention and Visitors
Bureau Director Keith
Rahe introduced his staff,
Marketing Director Kelly
Schiesl, Sales Director
Julie Kromlage, Sales
Manager Katie Simmons,
Welcome Center Manager
Stacey Hubanks, Special
Projects Manager Ben
Leifker.
Rahe presented a slide
show and highlighted the
following goals and points:
•Mission statement
•Critical success factors
•Business plan
o Identify, engage and
communicate the return on
investment to members
and stakeholders
o Create and implement a
marketing plan to increase
tourism
* Conventions (Goal of
70,000 convention dele-
gates)
*Request for Proposal
(sample conference pro-
posal)
•Educate: guides, post-
cards, brochures, and bill-
boards promoting area at-
tractions
•Provide education on
product and service excel-
lence
o Be a leading authority
for regional tourism, asso-
ciation memberships
o Regionalized tourism
o Out -of -State marketing
campaign
o Public Relatioris
*Financial Sustainability
•Critical success factors
and measurements
•New programs
o Marketing and public
relations, web/electronic
marketing
o Hospitality, front-line
training
o Group sales
o Sports marketing, cre-
ated Olympic Task Force
•Budget: Income/Ex-
penses Fiscal Years 2008-
2009,2009-2010
o Increase in grants, part-
nerships
o Awareness develop-
ment
o Traveling/Marketing
•Sports and Destination
Festival and Events Pilot
Program
o Dubuque Regional
Sports Commission
o Ten pilot festival
events, strategies, out-
comes, funding
There being no further
business, upon motion the
City Council adjourned at
6:22 p.m.
/s/Jeanne F. Schneider,
CMC, City Clerk
1t 2/25
this ___„16a day of
STATE OF IOWA {SS:
DUBUQUE COUNTY
CERTIFICATION OF PUBLICATION
I, Suzanne Pike, a Billing Clerk for Woodward Communications, Inc., an Iowa
corporation, publisher of the Telegraph Herald,a newspaper of general circulation
published in the City of Dubuque, County of Dubuque and State of Iowa; hereby
certify that the attached notice was published in said newspaper on the following
dates: February 25, 2009, and for which the charge is $29.66.
P(.4
Subscribed to before me, a Nota y Public in and for Dubuque County, Iowa,
,20 2
otary Public in and for Dubuque County, Iowa.
MARY K. WESTERMEYER
Commission Number 154885
My comm ,_Fxn, FEB. 1, 2011