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Dubuque Air Service Market-An Air Service Analysis Prepared for the Dubuque Regional Airport Commission November 1991-1E,;r4,-4,0keWsrkz. • . Ate,' 40, An air service analysis prepared for the Dubuque Regional Airport Commission R 629.136 JAN Iowa Books J. A. Nammack Associates, Inc. The Dubuque air service market. The Dubuque Air Service Market An air service analysis prepared for the Dubuque Regional Airport Commission by J.A. Nammack Associates, Inc. Annandale, Virginia November 1991 3 1825 00239 1798 Table of Contents 1 Executive Summary 5 Introduction Dubuque Compared With Other U.S Cities With Similar Population Levels 8 Comparison of Dubuque With Other Metropolitan Areas in the Region 13 Measures of Air Service Levels at Dubuque and Other Area Airports 16 Passenger Enplanements and True Origin -Destination Passengers at Dubuque and 21 Other Area Airports 26 The Dubuque Air Service Market 44 City -Pair Market Analysis Comparative Fares in Largest 25 Area O&D Markets and Diversion From Dubuque 52 56 Results of the Dubuque Surveys 67 Concluding Observations and Recommendations Table of Contents Comparative Ground Distance Alternatives for a Cross -Section of Airports 73 Throughout the United States Top 50 O&D Markets for DBQ, CID, Mil, MSN and RFD 75 Travel Agent Ticket Sales in Dubuque: July 1990 - June 1991 (Ranked) 80 Travel Agent Ticket Sales in Dubuque: July 1990 - June 1991 (By Market) 92 Percentage Distribution of Travel Agent Ticket Sales in Dubuque 100 Executive Summary The Dubuque Regional Airport Commission engaged J.A. Nammack Associates last summer to analyze the Dubuque air service market and to develop a program designed to attract improved scheduled air services to the Dubuque Regional Airport. The Commission understands the direct relationship that exists between adequate and reliable air service and a community's overall economic development potential. We completed the Dubuque Air Service Market Analysis in November and submitted it to the Commission for review. Surrounding the Dubuque air service area, which includes eastern - central Iowa, southwestern Wisconsin and northwestern Illinois, are five other metropolitan areas served by scheduled airlines. All of them have larger population bases, higher average income levels and higher levels of scheduled air service. Two of these alternate airports -- Cedar Rapids and Moline -- are located within a 90-minute drive of the Dubuque airport. As a result of these factors, and confirmed by area travel agents, an estimated 40 percent of Dubuque area passengers currently use one of the alternate airports for their air travel. We concluded that Dubuque has the potential to generate approximately 94,000 passenger enplanements per year, compared with the 34,560 actually enplaned at the local airport in 1990. In order to realize its full potential, Dubuque area passengers would require a higher level of 1 ina 004 inN 1014 scheduled service -- more frequent flights to more destinations in larger aircraft at more competitive fares. Among the most encouraging indications of the basic strength of the Dubuque air service market is the fact that Dubuque's annual enplanements have remained relatively unchanged since 1978 when Congress deregulated the airline industry. Despite the proximity of several alternate airports with superior service, a situation aggravated by a substantial reduction in scheduled departures and available seats since 1979, Dubuque has maintained a larger percentage of its original passenger base than have some of its competitors. One of the major reasons that it has is attributable to the energetic marketing programs, led by the Airport Commission and community leaders, which have developed a first-class facility, worked closely with area travel agents and emphasized to the public the economic importance of the Dubuque Regional Airport to the present and future well-being of every resident of the metropolitan area. We conclude that Dubuque can economically support improved service, particularly to the St. Louis and Chicago hubs where on-line connections can be made to key Dubuque markets to the south, west and to the east. While we find that Dubuque's current enplanement level does not justify any nonstop jet service, we believe that improved service by regional affiliates of the major carriers is a realistic possibility. A renewed marketing effort focused on recapturing many of the 40 percent of area passengers who now bypass the local airport must be undertaken. Another marketing 2 campaign, implemented cooperatively with Dubuque's tourism, convention and gaming entities, should be designed to attract visitors interested in these activities. We recommend that meetings be conducted with Dubuque's two incumbent carriers to review this market analysis and to seek their cooperation in recommending expanded schedules at the Dubuque Airport. Fares must be monitored on a continual basis so that inadvertent scheduling of non-competitive fares can be corrected. Dubuque should attempt to attract additional carriers only after the incumbents have been given an opportunity to resolve existing service gaps. In the event that the American Eagle and Northwest Connection carriers decline to work with the Commission for service improvements, we would then recommend that service proposals be made to TWA and Midwest Express calling for service by their affiliates connecting Dubuque to their St. Louis and Milwaukee hubs. Finally, we would recommend that Great Lakes Aviation, now a United affiliate be approached for service either to Des Moines, Kansas City or Omaha. The Airport Commission need not invest another dollar in this program until it has contacted these carriers to determine their potential level of interest in improving services at Dubuque. We are prepared to assist the Commission in making these initial contacts. We would conclude this summary by reiterating our first and most urgent recommendation. Dubuque will attract the level of air sere :ce it both 3 s• needs and can support only when the public at large living within the metropolitan area becomes convinced that its own economic future is intimately tied to the Dubuque Regional Airport. Failure to materially support the airport and its existing services can only result in a further deterioration of those services with negative impacts on the area's economy. Dubuque has knowledgeable leadership in place. What it now needs is public support. 4 Introduction The analyses in this report are directed toward the goal of evaluating the potential of Dubuque to attract and support improved and increased levels of scheduled air service. With that aim in mind the analysis is structured in three basic parts. In the first section there are comparisons of Dubuque with other U.S. cities with similar population levels. These are designed to view Dubuque's situation in a national context. The first section also contains a number of comparative analyses to illustrate how Dubuque fits in to the geographic region of which it is roughly the center. These include demographic/economic comparisons and examination of trends in air service levels and airline passenger traffic. A second section deals with defining the dimensions of the market and evaluating its potential for generation of traffic. The third section, which somewhat overlaps both of the others, will examine the current travel patterns based on the Dubuque travel agent O&D data, the U.S. DOT O&D survey, and the results of the surveys of businesses, individuals, and travel agents in the Dubuque area. The purpose of this section will be to attempt to find market situations that might need (and can support) additional air service. Following the three analytical sections there will be a concluding section which will contain specific recommendations that are su_gested by the analyses. 5 Before proceeding to the analysis, however, there are some observations about Dubuque's situation that we believe should be stated. There are several positive elements working for Dubuque in its quest for better air service that we have not found in working with many other cities. First, and most important in our view, the Dubuque community has shown, and continues to show, active interest in its air service. It has an active committee which has already effected some improvements, such as working with carriers to eliminate fare differentials between Dubuque and competing airports. Such community activism and support is essential for any air service improvement program to succeed. In this sense Dubuque is ahead of the game. Second, the cooperative arrangement between the Dubuque airport and travel agents, which has produced an O&D data base drawn from all tickets sold, is unique. It is a valuable information source and is a luxury which we have never before had in the many air service studies we have done. We congratulate those responsible for devising this system. We wish we could make it a model for other clients. Third, there are no problems or limitations that we are aware of, in the physical and operational capabilities of the Dubuque Regional Airport that might constrain the development of improved air service. The airport's runways are sufficient to accommodate jet aircraft of any size whch might be appropriate for Dubuque service. The terminal has recently undergone 6 an extensive remodeling and expansion. It is currently used well below capacity. The instrument landing system at Dubuque has recently had its technical problems corrected so that the allowable takeoff and landing minimums are in line with those of other airports in the region. Dubuque Compared With Other U.S Cities With Similar Population Levels In an effort to look at Dubuque's situation in a national perspective, we compared it with nine other metropolitan areas which had similar population levels. (The cities selected for comparison had populations within a band approximately 10 percent higher or lower than Dubuque's.) The comparisons are shown in Table 1 which follows. In terms of population, Dubuque is the third largest of the 10 cities. However, the 30.7 thousand households in the Dubuque metro area ranked sixth among the group. The median household effective buying income (EBI) for the Dubuque area was $26,304 which was only exceeded by Bismarck, N.D. with a median EBI of $26,381. All of the EBI's of the group were lower than the median EBI for the U.S. which was $27,912. Only 12.4 percent of the households in the Dubuque metro area had EBI's greater than $50,000 per year. This percentage makes Dubuque the second lowest in the group. Owensboro, KY. had the lowest percentage, 11.5 in the group. Of the 10 cities, six --including Dubuque --have scheduled air service. The cities without air service all are relatively close to major air service centers. Sherman, Texas is just north of Dallas -Ft. Worth. Lawrence, Kansas and St. Joseph, Mo. are each within about an hour drive of Kansas City. Pine Bluff is slightly more than an hour southeast of Little Rock. the cities with the greatest amounts of air service and traffic, Bisma.ck, North 8 Ina Dakota, Rapid City, South Dakota, and Great Falls, Montana, are all geographically isolated from other air service sources. Jackson, Tennessee and Owensboro, Kentucky are in somewhat the same position as Dubuque in that they are located where there are several alternative sources of air service within reasonable driving distances. Jackson is between Nashville and Memphis and Owensboro is near Evansville, Indiana but is within driving distance of Nashville and Louisville. In terms of enplaned passengers per 1,000 population Dubuque performs well above the levels of Owensboro and Jackson but well below the levels experienced by the isolated cities in the Dakotas and Montana. All things considered it appears that Dubuque compares relatively favorably with other similar sized cities. However, this is not a suggestion that Dubuque -- or any of the other cities, for that matter -- are living up to their full potential as generators of airline passenger traffic. This element will be discussed more fully in other parts of this analysis. In order to impart a more midwestern cast to the economic and demographic comparisons, we also looked at Dubuque in conjunction with 10 selected metro areas in the midwest. This comparison is contained in Table 1 a. All of the other cities had larger populations and greater numbers of households than Dubuque. The median effective buying income (EBI) at Dubuque was almost in the middle of the group -- higher than that of four cities and lower than six. In terms of the percentage of households with 9 median household EBI's greater than $50,000 a year, Dubuque was the second lowest, exceeding only the percentage at Columbia, MO. Three of the cities have no air service. Of the cities with air service, the situation at Dubuque was roughly in line with those of Columbia, Eau Claire and Decatur. 10 IMO lit Mt a MI MR Metropolitan Area Population Households HAMS 41114 t R illh! 1l1lifs full li '.tOµl 1.11113 !UM /i1111:. 1111% 0111111 1• IMO 1'1/1t rPlite •• sM}If Table 1 Dubuque Compared to Other Cities With Similar Populations ,llfli, fYll1 Percent of Median Households w/ 1990 1990 # of Household EBI Greater EBI /1 than $50,000 Air Service Monthly 1990 Departures Enplanements (9/91) Monthly Enplanements Seats per 1,000 (9/91) Population Sherman -Dennison, TX 95,000 36,800 $24,190 14.7% no 0 Owensboro, KY 87,200 33,000 $22,824 11.5% yes 12,776 Dubuque, IA 86,200 30,700 $26,304 12.4% yes 34,640 Pine Bluff, AR 85,400 30,000 $20,222 13.7% no 0 Bismarck, ND 83,800 31,400 $26,381 15.3% yes 129,417 Lawrence, KS 82,900 30,600 $23,820 17.3% no 0 St. Joseph, MO 82,800 32,400 $23,788 14.2% no 0 Rapid City, SD 82,400 31,000 $24,780 17.1% yes 160,775 Jackson, TN 78,100 29,700 $23,818 16.2% yes 6,059 Great Falls, MT 77,500 30,100 $24,015 13.0% yes 115,348 0 0 0 192 3,967 147 292 8,652 402 0 0 0 359 34,906 1,544 0 0 0 0 0 0 658 39,764 1,951 162 3,166 78 766 40,702 1,488 /1 E131 - ELLecLi.ve Buyiny income. The median level o1 household EB1 for the O.S. was $27,912 in 1990. ¢Ui fRtr /U((� ---r1jU(- IIUti 111111'AMClk14111 HIM OM klittll 4HI11 111111 RWrs 4,111111 O1HMown mm. wow - Table la Dubuque Compared to Midwestern Cities With Slightly Larger Populations Percent of Median Households w/ 1990 1990 # of Household EBI Greater Metropolitan Area Population Households EBI /1 than $50,000 Air Monthly Monthly Enplanements 1990 Departures Seats per 1,000 Service Enplanements (9/91) (9/91) Population Dubuque, IA 86,200 30,700 $26,304 12.4% yes 34,640 Kankekee, IL 96,000 34,500 $26,554 15.7% no 0 LaCrosse, WI 98,400 36,900 $26,270 15.4% yes 98,379 Rochester, MN 107,600 40,500 $33,352 25.2% yes 152,521 Columbia, MO 113,100 42,200 $26,132 8.3% yes 39,572 Wausau, WI 115,900 41,700 $27,274 14.1% yes 123,640 Decatur, IL 116,200 45,600 $29,857 21.1% yes 41,429 Kenosha, WI 129,000 47,300 $35,536 29.2% no 0 Terre Haute, IN 130,300 49,000 $23,765 13.9% yes 13,543 Eau Claire, WI 138,200 50,600 $24,049 12.8% yes 31,248 Beloit -Janesville, WI 139,300 52,200 $29,129 15.9% no 0 292 8,652 402 0 0 0 405 19,978 1,000 247 31,356 1,417 282 5,358 350 698 29,747 1,068 385 9,355 357 0 0 0 90 3,240 100 171 4,800 226 0 0 0 Comparison of Dubuque With Other Metropolitan Areas in the Region Dubuque is the geographic center of the area where eastern -central Iowa borders southwestern Wisconsin and northwestern Illinois. Consequently, it is important to examine how Dubuque's demographic and economic factors compare with the other metropolitan areas that surround it, and to look at the comparative histories of air service and air traffic. Demographic and Economic Elements Dubuque's 1990 population was the smallest of the six metropolitan areas that make up this region. At 86,200, Dubuque's population amounted to 6.1 percent of the combined total of the six metro areas which was just over 1.4 million. This and other demographic and economic measures are contained in Table 2 which follows. Dubuque's metro area contained 5.7 percent of the area's combined total of households. In terms of relative ability to buy goods and services, Dubuque's metro area had the lowest potential of any of the other metro areas. Its median Effective Buying Income (EBI) of $26,304 annually was 19 percent below the median EBI's of Cedar Rapids and Waterloo -Cedar Falls, 18 percent below that of Rockford, 16 percent under Davenport-Moiine's, and 15 percent less than the EBI of Madison. Of more significance, particularly in assessing air travel demand, the percentage of households in the Dubuque area with EBI's of more than 13 $50,000 a year was the lowest in the group. The percentage for Dubuque was 12.4. Percentages of households with EBI's greater than $50,000 a year exceeded 20 percent in each of the other metro areas. The median household EBI at Dubuque was about six percent lower than the national average EBI of $27,912. The EBI's of the other metro areas ranged from 8 to 12 percent above the national average. 14 ll t d(lil(I MIA Mlla Nlltll •IIfU1 blll(L1 141t1I8 iflilti *UM lIID . It! lTiilll iifllll ti1111/ NMI Il)111 hilt titl[I t Nit V Mit ; Itit •-tilt Iltt ;tin -Nt1l+ 1111I, #OM /11/I Nilll .,1JIIt pIJIJ tuft it/M Table 2 Demographic and Economic Comparison Dubuque and Other Area Metropolitan Areas Percent of 1990 % of 1990 1990 % of Median Household EBI Households w/ 1990 Combined Number of Combined Index EBI Greater Metro Area Population Total Households Total Annual DBQ = 100 than $50,000 Dubuque 86,200 6.1% 30,700 5.7% 26,304 100 12.4% Cedar Rapids 169,300 12.1% 65,700 12.2% 31,314 119 20.2% Madison 370,400 26.4% 144,100 26.8% 30,218 115 21.9% Davenport/ 348,400 24.8% 135,200 25.1% 30,570 116 20.6% Moline Rockford 284,200 20.2% 107,800 20.0% 31,155 118 20.5% Waterloo/ 145,400 10.4% 54,800 10.2% 31,229 119 21.7% Cedar Falls Source: Sales & Marketing Management: Survey of Buying Power, August 1991 Measures of Air Service Levels at Dubuque and Other Area Airports Comparison of pre -deregulation air service to recent levels at Dubuque and at other area airports (See Table 3) illustrate the changes that have occurred since 1978 in the way air carriers provide service to small -to - medium -sized communities. Looking at the combined total of monthly seats at Dubuque and the other airports shows an overall increase of 1,580 seats from April 1978 to September 1991. On the other hand the number of seats offered for sale in September 1991 was down 51,584 from the April 1978 level of 333,533. The average number of seats per departure for all area airports combined dropped from 93 to 55 over the same interval. The increase in departures along with the decreases in overall seats and average seats per departure reflect the change in emphasis by carriers serving these cities and other similar points throughout the country. Since deregulation in 1978 the carriers have opted for increased frequency of service with smaller seat -capacity aircraft. Of the cities in the area, Dubuque is the only one that experienced declines over the period in all three elements --departures, seats, and aircraft capacity. Monthly departures dropped from 442 in April 1978 to 292 in September 1991. Seats in September 1991 amounted to 8,652, down from 15,645 in 1978. Average seats per departure declined from 35 to 30 over the same period. This latter change in the measure of aircraft size is one area where Dubuque fared better than the other area airports. The decline in 16 Table 3 Monthly Departures, Seats and Average Seats per Departure at Dubuque and Other Area Airports Average Seats Monthly Departures Monthly Seats per Departure City - Carrier 4/78 4/91 9/91 4/78 4/91 9/91 4/78 4/91 9/91 Dubuque American 0 180 180 0 6,480 6,480 0 36 36 Northwest 0 142 112 0 2,586 2,172 0 18 19 Ozark 195 0 0 11,940 0 0 61 0 0 United 247 0 0 3,705 0 0 15 0 0 Total 442 322 292 15,645 9,066 8,652 35 28 30 Cedar Rapids American 0 228 232 0 10,488 10,672 0 46 46 America West 0 60 90 0 7,590 11,520 0 127 128 Northwest 0 82 81 0 7,892 7,044 0 96 87 Ozark 385 0 0 31,940 0 0 83 0 0 TWA 0 202 227 0 14,993 14,524 0 74 64 United 300 258 254 42,000 28,350 28,678 140 110 113 0 100 106 0 1,900 2,014 0 19 19 Total 685 930 990 73,940 71,213 74,452 108 77 75 Madison American 0 296 300 0 13,616 13,800 0 46 46 Midway 0 176 180 0 4,424 3,420 0 25 19 North Central 307 0 0 29,818 0 0 97 Northwest 420 262 262 56,700 30,266 31,943 135 116 122 Ozark 200 0 0 18,800 0 0 94 TWA 0 116 141 0 5,568 5,718 0 48 41 United 0 234 226 0 27,968 27,750 0 120 123 Midwest Exp. 0 194 187 0 7,196 7,322 0 37 39 Total 927 1,278 1,296 105,318 89,038 89,953 114 70 69 Moline American 0 206 210 0 7,416 7,560 0 36 36 America West 0 90 90 0 11,790 11,250 0 131 125 Midway 0 150 150 0 3,120 2,850 0 21 19 Northwest 0 130 131 0 3,870 4,414 0 30 34 Ozark 610 0 0 48,680 0 0 80 0 0 TWA 0 238 275 0 14,929 19,130 0 63 70 United 330 285 308 45,810 23,345 27,546 139 82 89 Total 940 1,099 1,164 94,490 64,470 72,750 101 59 63 17 Monthly Departures Monthly Seats City - Carrier 4/78 4/91 9/91 4/78 4/91 9/91 Average Seats per Departure 4/78 4/91 9/91 Rockford American 0 298 300 0 11,418 13,200 0 38 44 Midway 0 202 171 0 4,378 3,249 0 22 19 Northwest 0 78 77 0 1,629 1,463 0 21 19 Ozark 120 0 0 10,800 0 0 90 0 0 Midwest Exp. 0 118 192 0 2,242 3,648 0 19 19 Total 120 696 740 10,800 19,667 21,560 90 28 29 Waterloo American 0 116 116 0 5,036 5,036 0 43 43 Northwest 0 194 194 0 3,687 3,928 0 19 20 Ozark 470 0 0 33,340 0 0 71 0 0 TWA 0 112 161 0 2,128 3,334 0 19 21 Great Lakes 0 239 208 0 2,629 2,288 0 11 11 Total 470 661 679 33,340 13,480 14,586 71 20 21 Combined Total Area Airports: 3,584 4,986 5,161 333,533 266,934 281,953 93 54 55 Source: Departures and seats compiled by the U.S. DOT from. Official Airli: Seats per departure calculated by Nammack Associates. 18 average seats per departure at each of the other airports was relatively more pronounced than at Dubuque.! All of the area airports, except Dubuque, experienced increases in monthly departures in 1991 over 1978. the largest relative gainer in this case was Rockford which had 120 departures in April 1978 and 740 in September 1991. In terms of the numbers of monthly seats, Rockford also was the leader, its seats going from 10,800 in 1978 to 21,560 in 1991. The only other airport to show an absolute increase in seats over the period was Cedar Rapids. There, however, the gain was marginal with September 1991 seats at 74,448 versus 73,940 in April 1978. A better sense, we believe, of the relative changes in service at the Iowa, Illinois and Wisconsin airports in the area can be gained from Table 4 which shows the percentage shares of each airport of the combined totals of monthly seats and departures. For example, Dubuque's share of area combined departures dropped from 12.3 percent in April 1978 to 5.7 percent in September 1991. Over the same interval its share of area seats declined to 3.1 percent from 4.7 percent. Cedar Rapids maintained its relative share of area departures over the period but increased its share of seats by more than four percentage points. I At all of the area airports, the change in aircraft size is heavily influenced by the departure of Ozark Airlines (and, in the case of Madison, also North Central) which had operated jet service throughout the area from the late 1960's through the mid- 1980's when it was merged into TWA. (North Central be:.ame a part of Northwest.) 19 Madison showed the most stable performance by roughly maintaining its shares of both seats and departures from 1978 to 1991. Moline experienced relative share declines of about 3.5 percentage points in both departures and seats. Waterloo maintained its share of area departures but its share of monthly seats was down by half from 10 percent to about 5 percent. Rockford was the big gainer from 1978 to 1991. Its relative share of departures was up from 3.3 percent in 1978 to over 14 percent in the most recent period. Rockford's share of seats went from 3.2 percent to over 7.5 percent. TABLE 4 Percentage Distribution of Monthly Departures and Seats At Dubuque and Other Area Airports Monthly Departures Monthly Seats 4/78 4/91 9/91 4/78 4/91 9/91 Dubuque 12.3 6.5 5.7 4.7 3.4 3.1 Cedar Rapids 19.1 18.7 19.2 22.2 26.7 26.4 Madison 25.9 25.6 25.1 31.6 33.4 31.9 Moline 26.2 22.0 22.6 28.3 24.2 25.8 Rockford 3.3 14.0 14.3 3.2 7.4 7.6 Waterloo 13.1 13.3 13.2 10.0 5.0 5.= Total* 100.0 100.0 100.0 100.0 100.0 100.0 * Note: Percentages may not add to exactly 100.0% because of independent rounding of individual airport percentages. Source: Calculated from data in Table 3 20 PO 1010 1010 Passenger Enplanements and True Origin -Destination Passengers at Dubuque and Other Area Airports We have used two measures to describe the trends and relative shares of traffic at Dubuque and the other area airports. The first is a comparison of passenger enplanements at each airport and the combined total for the area (See Table 5). Enplanements are passengers who board aircraft at the various airports without regard for where their journeys ultimately began or where they terminate. The second measure, true origin -destination (O&D) passengers, are those passengers who originate their journeys at an airport and those passengers that originate at other U.S. airports that are terminating their trips at that airport (See Table 6). Enplanements are a one -direction, outbound concept. O&D passengers are both inbound and outbound. We have more confidence in the accuracy of the enplanement data because they are based on reports by carriers of actual boarding counts. The origin -destination data are based on a 10 percent sample of tickets used. Our experience has been that O&D traffic has had a tendency to understate the actual levels of traffic, particularly at smaller airports. Both enplanements and O&D data are collected by the U.S. department of Transportation. We do not have the confidence that quality controls now being maintained are equal to those that existed when the Civil Aeronautics Board was the custodian of aviation data. Having said all this, we use both measures of traffic because they are nevertheless, the best available indicators of relative traffic performance currently available. 21 Table 5 Annual Passenger Enplanements at Dubuque and Other Area Airports % Change Airport 1979 1984 1988 1990 1990 vs. 1979 Dubuque 34,586 23,495 28,690 34,640 0.2 Cedar Rapids 261,585 228,783 377,775 402,271 53.8 Madison 382,286 365,961 420,718 523,269 36.9 Moline 320,248 249,594 302,232 315,272 < 1.6> Rockford 12,578 22,647 15,175 92,488 635.3 Waterloo 85,437 54.443 58,516 57.600 <32.6> Total 1,096,720 944,923 1,203,106 1,425,540 30.0 Percentage Distribution Change Airport 1979 1984 1988 1990 1990 vs. 1979 Dubuque 3.1 2.5 2.4 2.4 <0.7> Cedar Rapids 23.9 24.2 31.4 28.2 4.3 Madison 34.9 38.7 35.0 36.7 1.8 Moline 29.2 26.4 25.1 22.1 <7.1> Rockford 1.1 2.4 1.3 6.5 5.4 Waterloo 7.8 5.8 4.9 4.0 <3.8> Total* 100.0 100.0 100.0 100.0 * Note: Individual airport percentages may not add to exactly 100% because of independent rounding of individual airport percentages. Source: Dubuque enplanements from airport records. Enplanements at other airports from U.S. DOT compilation. 22 Table 6 True O&D Passengers at Dubuque and Other Area Airports % Change Airport 1979 1984 1988 1990 1990 vs. 1979 Dubuque 59,030 24,110 37,040 58,650 < 0.6> Cedar Rapids 458,820 315,270 537,300 680,580 48.3 Madison 621,630 624,230 701,950 926,410 49.0 Moline 545,840 368,250 241,840 511,720 < 6.3> Rockford 15,470 34,720 44,100 166,630 900.8 Waterloo 147,620 80,340 65,900 80.810 <45.3> Total 1,848,410 1,446,920 1,808,130 2,424,800 31.2 Percentage Distribution % Change Airport 1979 1984 1988 1990 1990 vs. 1979 Dubuque 3.2 1.7 2.0 2.4 <0.8> Cedar Rapids 24.8 21.8 29.7 28.1 3.3 Madison 33.6 43.1 38.8 38.2 4.6 Moline 29.5 25.5 23.3 21.1 <8.4> Rockford 0.8 2.4 2.4 6.9 6.1 Waterloo 8.0 5.6 3.6 3.3 <4.7> Total* 100.0 100.0 100.0 100.0 * Note: Individual airport percentages may not add to exactly 100% because of independent rounding of individual airport percentages. Source: O&D Survey of Airline Passenger Traffic, as compiled by Data Base Products, Dallas, Texas. 23 For Dubuque and the other airports in the area, enplanement levels and O&D traffic show consistent patterns over the period 1979-1990. For the combined group of airports the level of enplaned passengers was 30 percent higher in 1990 than in 1979. The combined number of true O&D passengers was up 31.2 percent over the same interval. In terms of absolute increases in the number of enplanements or O&D passengers the big gainers among the area airports were Cedar Rapids and Madison. The largest increase in traffic in percentage terms was at Rockford where 1990 enplanements were seven times higher than in 1979 while the level of O&D passengers was over 10 times higher at the end of the period than at the beginning. The biggest decline in traffic by either measure, both in absolute and relative terms, was at Waterloo. Moline experienced more modest declines in both, relatively and absolutely in enplanements and in O&D traffic. Dubuque held its own over the period. Enplanements were marginally higher in 1990 than in 1979 although its share of the regional total declined by 0.7 percent. 2 The reported level of O&D traffic at Dubuque was down slightly over the period and its relative share dropped by 0.8 percent. In the face of the service declines discussed in the previous section, the fact that Dubuque virtually maintained the status quo with regard to traffic is no small achievement. 2 Yearly enplanement levels for Dubuque for all years since 19-6 are shown in Chart l 24 r(nri, figtH MS 1411111 1144jUi*MI HUI 1#1111111 iUI1JJI 111111 114101, 11-19I114WO- ' vow our t MVP PIM P 1 PHU PrI19,0 PPM!, WM, #1,1111-1 101110 1 'Ars Loon, 60 55 50 45 40 Ln 35 30 25 20 15 10 CHART 1 Enplanements by Carrier at Dubuque 1976 - 1991 Thousands /7 Ozark AA* Am. Central \ Iowa Air. Other 1976 1978 1980 1982 1984 1986 1988 1990 1977 1979 1981 1983 1985 1987 1989 1991 Source: Dubuque Regional Airport Note: 1991 includes Jan - Aug only The Dubuque Air Service Market The previous section highlighting the area's historic traffic and service shows that Dubuque has been able to maintain the level of traffic through its own airport even in the face of declining service. But the analysis also demonstrates that Dubuque has not been a major player in relation to the other airports in the area. Its percentage of the region's combined totals of either enplaned passengers or O&D passengers has remained quite small. The question which now must be addressed is whether this historic performance represents the full potential of the Dubuque market. This is a complicated task in large part because of Dubuque's geographic location. It is situated in the center of an area that is served by several other airports all of which compete to some degree for the same pool of traffic as the Dubuque Regional Airport. In addition, all of the other airports have service at much higher levels than Dubuque. In our analyses of the air service experiences of a number of communities throughout the country we have concluded that a community's development of total passenger traffic at its own airport is primarily dependent on its distance from a larger airport or airports. The closer a community is to a larger airport the more likely its residents (the potential pool of traffic demand) will consider themselves to be within the larger airport's service orbit. We collected data from 80 communities throughout the United States concerning distance to a major alternate airport land the numbers of enplaned 26 passengers per 1,000 population at each locality. See Appendix 1 for details. these can be grouped into 10 25-mile intervals according to the distances from alternate airports. These are shown in the following table. TABLE 7 Distance to Enplaned Passengers Alternate Airport Per 1,000 Population Range (Average) (Average) No. Communities (miles) under 50 25 71 5 51-75 63 415 16 76-100 88 699 11 101-125 113 934 17 126-150 138 1,395 8 151-175 163 1,216 4 176-200 188 1,383 5 201-225 213 1,287 3 226-250 238 1,290 1 251 and over 344 2,164 10 Because of the observed relationship between distance to an alternate airport and the average number of enplanements per 1,000 population shown in the data in Chart 2, we fitted a least -squares regression line to the data. The dependent variable (in this case enplanements per 1,000 population) is represented on the Y axis and the independent variable (distance to an alternate airport) is on the X axis. The actual averages in each of the 10 distance intervals are shown as shaded dots on this chart. The least -squares line, represented by an equation in the mathematical form Y = a + bX, is the straight line around which the dots are scattered. 27 1144(1 f(ft( r f (N(tl (B(1 Hlfls itlttl Hite MIL 1111111 1111111 1111111 111;111 .111111 'iIUt 111411 111111 111111 Inn ?N1 lal lFt� 11114.*1 � 11111. I.) GO l 11114 111111 1tt'8 111414- 1`!111111 111114 2400 2200 2000 1800 1600 1400 1200 1000 800 600 400 200 0 0 61611111 CHART 2 Relationship of Passenger Traffic To Distance From Another Airport WO{ MITI{ over/ ts'vF Enp. Pax./1,000 Population Y5.874x + 161.4204 1 50 100 150 200 250 300 350 Distance From a Major Air Terminal (Miles) CHART 2 (con't.) Note: Another evaluation, Chart 3, reveals that the top passenger traffic production for each 1,000 people is about 3,000 O&D passengers. Tying this related investigation to our current problem indicates that 1,500 annual enplanements per 1,000 people is most likely the top generating level. Such a level is reached at about 225 - 230 miles distance from an alternate airport. We anticipate further investigation into this aspect of traffic generation, especially at the mega hubs, at a later time. It should be emphasized that the O&D study included only airports more than 200 miles from alternative air service. Therefore, we believe it represents the probable theoretical outside limit of traffic potential under what might be termed "ideal circumstances". 29 -tr;.UC .1411( 111111 4Ili 1111 411181 1111111 111/91 1/1/1 1 1 /1111 111111 1,111111 1)1111 1141H 41“ 0 1141. .1 MI FRIA' 1IJ f "f1111 IflfV *MI 4000 3500 3000 2500 2000 1500 1000 500 CHART 3 Relationship: O&D Traffic to Population Passengers (000) 0 Source: Appendix 19 100 200 300 400 600 500 Population (000) 700 800 900 1000 0011 91110 In this regression the Y = a+ bX turns out to be Y = 161.4207 + 5.873X. The coefficient of correlation for this regression turns out to be .89 which indicates a close relationship between the variables. A coefficient of 1.0 indicates a perfect relationship. An example of how this relationship can be applied to a real situation follows. A locality with 100,000 population is 100 miles from an alternate airport. Then the formula (decimals rounded) would estimate the number of enplanements as follows: Y = 161 + (100 x 5.9) = 161 + 590 = 751. In other words, the formula would predict that the city should generate about 750 passenger enplanements per 1,000 population. If the same city were 200 miles from an alternate airport, the formula would estimate the enplanements to be 161 + (200 x 5.9) = 161 + 1,180 = 1,341 passengers per 1,000 population. Because the mathematically -computed results so closely compare to experienced data and to the logic underlying the idea, we are convinced that the formula and its techniques can be used as a benchmark forecast method for an average city to determine its ability to generate traffic depending on its distance from an alternate airport or airports which have superior service levels. Our experience in the numerous studies done over the past few years indicate that a large number of potential passengers from any given area do drive, and will continue to drive (or use public transportation) many miles to major terminals where jet service and low fares are available. Our 31 experience also indicates that when jet service and low fares are inaugurated at a local airport, passengers will return.' All available evidence corroborates the trends and implicit ramifications of our mathematically computed equation. A previous study for Lake Charles indicates that as much as 60% of the area's passengers used other than the Lake Charles airport to take advantage of lower fares and better schedules in early 1982.4 For the full year of 1982, enplaned passengers at the airport dropped by about 27% compared with 1981 -- an indication that the total dependence on commuter carriers may have added to the passenger exodus to Houston, despite the fact that total travel agent ticket sales between 1982 and 1981 decreased by only 1.5%.5 It appears that under most circumstances passengers will not drive more than 200 miles for alternate air service. This conclusion is backed by some recent travel agent information obtained from several agencies in the Shreveport, LA area -- located about 195 to 200 miles from Dallas/Ft. Worth Airport. The Civil Aeronautics Board reported that Shreveport, between June 1978 and June 1983, lost some 30 weekly flights and over 4,000 weekly 3 Passenger traffic growth at Melbourne, FL (People Express inaugurated service in late April 1982) changed from 19% in 1981, to 25% in 1982, and further to 66% through July in 1983 (City of Melbourne Airport Authority). ° Lake Charles, Louisiana Air Service Improvement Study, August 1982, Crenshaw Associates. 5 Other recent studies in the late 1980's at Reading, Jefferson Cite. Evansville and Lexington all confirm that passengers, particularly pleasure travelers, will drive many miles for service and lower fares (and their availability). 32 seats on scheduled service. While its total enplanements between 1978 and 1982 did drop about 18%, total passengers currently driving to Dallas/Ft. Worth, the nearest alternate larger airport, were insignificant, running only about 4-5%.6 Thus, we can conclude that the Shreveport traffic drop between 1978 and 1983 was due to an actual reduction in market demand, precipitated primarily by the nationwide recession and particularly by the negative economics affecting the oil industry. Application of the 200-mile outer limit criteria indicates that there are about 1,341 enplaned passengers per 1,000 population at a city where the alternate airport is too far to comfortably reach via ground travel.' Assuming that this level of traffic generation is applicable to the country as a whole, we can then project the percentage of passengers who drive from any area to an alternate airport. Chart 4 illustrates this division. In order to apply our benchmark formula to the Dubuque situation, it is necessary to define the population of the air service market area. We have approached this task by looking at Dubuque in relation to the rest of the area. We believe, based on our experience and judgement, that an airport's core market area is generally the region that is within approximately an hour driving time. In terms of distance, we think of this as approximately 50 miles, at least in areas which are not pans of major urban metropolitan complexes. 6 Responses to a Fall 1985 travel agent survey in Louisiana. The approximate generating power of cities 200 miles from a large- airport. 33 ffffd HtFI tllff9 VWW It /)fU'l 7HIII IHUI I4Flta 1111110 NA1 11111s I1,111%1 pi111111 04110- ' lfNlM a-ottm -tlt! AC7lH'1 1 flit f4Ufi Stift 11t11 ► ite 11I1t4 1111 lfftf lIM spoof iiii)i-9 41114 (11101 NII 171H) CHART 4 Market Share Lost to Ground Travel Is High Up to 100 Miles from Alternate Air Service # of Passengers 1500 1400 1300 -- 1200 - 1100 - 1000 - 900 - 800 700 600 500 - 400 - 300 200/// 100 0 //////////// / 0 50 100 Distance From a Major Air Terminal (Miles) 150 200 We have, as illustrated in Chart 5, drawn 50-mile radius circles around Dubuque and the other area airports with which it potentially competes. As is evident, there are major overlaps in the core market areas of Dubuque and Cedar Rapids, Dubuque and Moline, and Dubuque and Madison to a lesser degree. The populations in the overlap areas we think would gravitate to the airports with the most service. Therefore, we believe it is logical to exclude them from the Dubuque core market area. Under the market boundary concept just described, the population of the market we estimate to be just over 200,000 persons. The table following shows how this population figure was arrived at. It includes the entire population of Dubuque County, one-half of the populations of each of three other Iowa counties-- Clayton, Jackson, and Allamakee--and a quarter of the population of Delaware County. In addition, it encompasses the entire populations of Grant County in Wisconsin and Jo Daviess County in Illinois plus half the population of Lafayette County, Wisconsin. Also, included is a quarter of the population of Iowa County, Wisconsin. It could be argued that a portion of Dubuque County's population should be excluded. We considered but decided that the relatively small number would not materially affect the total estimate my much. 35 Chart 5 The Dubuque Market Area 36 State - County Estimated Population in Defined Dubuque Air Service Core Market Area Total Population in Population Dubuque Market Iowa - Dubuque 86,200 86,200 Delaware 18,000 6,000 Jackson 19,800 9,900 Clayton 18,900 9,500 Allamakee 13,800 6,900 Wisconsin - Grant 49,100 49,100 Lafayette 16,000 8,000 Iowa 20,200 5,000 Illinois - Joe Daviess 21,700 21,700 Total 263,700 202,300 Our estimate of the population in the Dubuque air service market area appears to be quite consistent with the estimates made by the Iowa Department of Transportation for other purposes. That estimate was concerned only with the Iowa portion of the area and came up with a population of 111,500. Our estimate for Iowa only is 118,500. Our estimate is also generally in line with the Chamber of Commerce definition of the population of the Dubuque trade area. (Iowa DOT and the Chamber estimates are shown in Charts 6 and 7, respectively. Before attempting to apply our enplanement-per-1,000-population relationship we believe it is necessary to make another adjustment to the base population figure to account for the proportion of the population that does not fly at all. According to a 1990 survey done by the Air Transport 37 i Z CHART 6 3 4KPW.o.a , r ,e 38 TRANSPORTATION N!t towa Departme of jransportat c • Agpra xieruuicioenia.. "Rvilla.iciAjon --' s s, sac, a tinativ-i s a Act pr4 xi ena+ ! . NI-. C ,' , ..ria . O 001 --- 0. DA -t. 3 CHART 7 1980 CENSUS Dubuque Trade Area Population - 246,290 - TRADE AREA 1 � CIeC A • s.>. 1 rliCL MA.A 1 IttwTOw LINO • •WA IMI ALLA...ate • is i, JO,.rSON co" rIZSCATINIS L- 1 SCOTT _L. 1 +x. oSL..O 7lCMLr1Mp 11 WISCONSIN � � I yaw -J 3Aetw ACC= S'Er-ErSJw acme L--_- L[I ILLINOIS 39 Association, some 26 percent of the population has never flown. Although this was a national survey there is no reason to believe that the results should not apply to Dubuque or any other locality. Therefore, we believe it is appropriate to adjust the total population pool downward by 25 percent to 150,000 before applying the formula. Because the benchmark traffic potential formula is based on distance from an alternate airport it is essential to make a judgement as to the distance to an alternate airport. This is difficult in the case of Dubuque because there are several area airports that are alternates. It is also complicated by the fact that not all locations in what we have defined as the Dubuque market area are the same distance from the airports. consequently, we have elected to use what might be described as a representative mileage, measuring from Dubuque as the center of the market area. In arriving at a representative distance the alternate airports we included are Cedar Rapids, Moline, Madison, and Rockford. La Crosse is excluded because of distance. Waterloo is not really an alternate for Dubuque, partly because of distance and partly because of its declining level of service.' Based on the mileages shown in an AAA automobile atlas we calculated the mileage from Dubuque to the Cedar Rapids airport to be 77 miles, the distance to the Moline airport as 81 miles, to the Rockford airport ' The results of the travel agent O&D data, which will be discussed in detail in another section, support this. Those data indicate that few passengers from Dubuque use Waterloo. 40 95 miles and to the Madison airport, 100 miles. The average of these distances is approximately 88 miles, which we think can be used as a representative distance. Because the population of the Dubuque market area and the representative distance are both estimates, we believe it justified to round them when used in the application of our benchmark formula for market potential. We think that population can be rounded to 150,000 and the representative distance to 90 miles. This will make our calculations somewhat more understandable and will guard against implying more precision in the estimates of market potential than is justified. Under what may be best described as ideal circumstances --air service of sufficient quality and quantity to maximize demand, no air service closer than 200 miles, and income and other economic demographic elements at the national average --our formula would predict enplanements per 1,000 population to be 1,341. Therefore, for a market of the population size of 150,000 the total number of enplanements at the airport would be 201,150 (1.341 x 150). Very few airports would ever achieve this theoretical maximum level, which we refer to as maximum unconstrained potential. Application of the formula to Dubuque at the estimated representative distance to alternate airports produces an expected enplanements-per-1,000 population figure of 692. Thus, for the estimated adjusted population of the market area -- 150,000 -- the maximum potential would be almost 104,000. (150 x 692 = 103,800). It is important to emphasize that this only attempts 41 to adjust for the fact that alternative service exists at points less than 200 miles away. Therefore, it too is a maximum concept which assumes that service is tailored to the demand and that demographic/economics of the market are at or near national averages. In our judgement the 104,000 estimate should be adjusted downward by about 10 percent to reflect the fact that the effective buying income of the Dubuque metro area --the core of the market area-- is about five percent under the national average and the fact that the proportion of households with EBI's of greater than $50,000 is relatively low. This adjustment would make the potential enplanements at the Dubuque airport 94,000 in round numbers (103,800 x .9 = 93,600). In 1990 some 34,560 passengers were enplaned at the Dubuque airport representing only about 37 percent of the potential after adjustments. Much of the discrepancy between actual and potential enplanements may be attributed to declining service levels and lack of sufficient competitive fares to attract more passengers. While we think it is entirely plausible to believe that there is a pool of some 94,000 potential passengers in the Dubuque area, we are skeptical that in the real world enough service at competitive fares can be attracted to the Dubuque airport to fully exploit this potential. To come close to capturing this level of traffic would require that there be service with jet equipment several times a day to more than two hubs at fares below, on the average, the fares available at other airports in the area. 42 There will always be, we are convinced, some travelers who will choose to drive to alternate airports to obtain service. Many pleasure travelers will probably continue to drive to Chicago. Time is not as important a consideration to them as are other factors. A very important consideration to them is to limit the number of plane changes and thereby reduce the chances of luggage being lost in the transfers. Therefore, the 94,000 pool of potential passengers should be viewed as an objective to strive for but one which may not be reached in spite of best efforts. In addition we do not see much chance of any carrier inaugurating jet service at Dubuque. The carriers now operating in the area have committed their jet service to the larger competing airports in the area. Given the mood of retrenchment stemming from the financial troubles being experienced throughout the industry, their inclinations probably are to maintain the status quo. The niche carriers, except for Southwest Airlines, are also having troubles and are not in an expansive frame of mind. 43 City -Pair Market Analysis In order to evaluate the potential for new or improved air services at Dubuque, it is essential to examine city -pair markets. Thanks to participating Dubuque interests, we have more data and information than usual. In addition to the information from the U.S. Origin -Destination (O&D) Survey, we have the O&D data made available by the unique cooperative agreement among the travel agencies in Dubuque. These sources are supplemented by information gleaned from the four surveys conducted in the Dubuque area. Since Dubuque and other area airports compete, to one degree or another for traffic from the same general area, we thought it reasonable to determine what are the major O&D markets to and from the area and how the various airports share in these markets. To do this we have created a combined area O&D by adding together the O&D data for Dubuque, Cedar Rapids, Moline, Madison and Rockford. The numbers of passengers and shares for the largest 25 area O&D markets are presented in Table 8. As is evident from the table, the largest 25 O&D markets to and from the area total almost 1.5 million passengers, or 64 percent of the 2.3 million total area O&D traffic for all city -pair markets. The six largest markets -- Phoenix, Las Vegas, Chicago, Minneapolis, Washington and Denver -- account for 39 percent of the total O&D traffic in the top 25 city -pair markets. These same markets account for 25 percent of the total area combined O&D. 44 Table 8 True O&D Passengers To/From Dubuque and Competing Area Airports Year Ending March 1991 DBQ O&D Percent CID O&D Percent MLI O&D Percent MSN O&D Percent RFD O&D Percent Passengers Passengers of Total Passengers of Total Passengers of Total Passengers of Total Passengers of Total Phoenix 112,960 2,740 2.43% 38,520 34.10% 31,780 28.13% 30,820 27.28% 9,100 8.06% Las Vegas 99,340 2,160 2.17% 29,250 29.44% 34,760 34.99% 29,090 29.28% 4,080 4.11% Chicago - ORD 98,670 5,710 5.79% 46,420 47.05% 21,710 22.00% 22,760 23.07% 2,070 2.10% Minneapolis 95,000 3,920 4.13% 26,490 27.88% 19,350 20.37% 34,710 36.60% 10,470 11.02% Washington - DCA 81,120 1,700 2.10% 20,570 25.36% 13,090 16.14% 42,290 52.13% 3,470 4.28% Denver 80,160 1,370 1.71% 24,890 31.05% 18,260 22.78% 27,500 34.31% 8,140 10.15% Los Angeles 77,950 2,380 3.05% 24,690 31.67% 19,410 24.90% 26,680 34.23% 4,790 6.14% New York - LGA 73,690 1,820 2.47% 15,720 21.33% 9,490 12.88% 42,790 58.07% 3,870 5.25% Orlando 66,640 1,000 1.50% 17,510 26.28% 13,120 19.69% 31,110 46.68% 3,900 5.85% Detroit 65,350 2,210 3.38% 10,190 15.59% 8,280 12.67% 29,690 45.43% 14,980 22.92% Dallas 60,350 1,630 2.70% 17,390 28.82% 13,420 22.24% 20,590 34.12% 7,320 12.13% Boston 58,680 1,390 2.37% 14,370 24.49% 8,260 14.08% 30,510 51.99% 4,150 7.07% Newark 51,220 1,140 2.23% 12,030 23.49% 10,800 21.09% 24,450 47.74% 2,800 5.47% "' San I•'ranci,co 51,140 1,400 2.74% 13,950 27.28% 9,440 18.46% 24,430 47.77% 1,920 3.75% Atlanta 47,940 1,650 3.44% 12,290 25.64% 10,560 22.03% 19,250 40.15% 4,190 8.74% Seattle 45,960 1,280 2.79% 14,530 31.61% 9,750 21.21% 16,990 36.97% 3,410 7.42% Tampa 41,960 620 1.48% 8,400 20.02% 9,690 23.09% 20,000 47.66% 3,250 7.75% Philadelphia 41,890 1,070 2.55% 8,680 20.72% 9,230 22.03% 19,350 46.19% 3,560 8.50% San Diego 39,550 1,500 3.79% 12,500 31.61% 8,890 22.48% 12,730 32.19% 3,930 9.94% St. Louis 35,600 700 1.97% 11,360 31.91% 12,070 33.90% 6,190 17.39% 5,280 14.83% Miami 31,850 490 1.54% 9,480 29.76% 5,760 18.08% 14,020 44.02% 2,100 6.59% b'r. Myer:. 27,420 510 1.86% 6,300 22.98% 6,080 22.17% 12,140 44.27% 2,390 8.72% Kansas City 26,610 390 1.47% 1,160 4.36% 7,000 26.31% 8,680 32.62% 9,380 35.25% Baltimore 23,540 610 2.59% 6,160 26.17% 5,510 23.41% 10,190 43.29% 1,070 4.55% , 1, .,, I.,,,,, 22,74n F1n 2.99% 4,860 21.37% 4,030 17.72% 9,720 42.74% 3,450 15.17% Total Top 25: * 1,457,330 40,070 2.75% 407,710 27.98% 319,740 21.94% 566,740 38.89% 123,070 8.44% Other Markets 832,080 21,070 2.53% 229,230 27.55% 194,390 23.36% 315,910 37.97% 60,420 7.26% Total All Markets 2,289,410 61,140 2.67% 636,940 27.82% 514,130 22.46% 882,710 38.56% 183,490 8.01% Accounts for 63.96% of total area O&D; 65.54% of DBQ; 64.10% of CID; 62.19% of MLI; 64.20% of MSN; an 67.07% of RFD. The percentage distribution of the combined O&D in the top 25 markets among the area airports is: Dubuque - 2.75%; Cedar Rapids - 27.98%; Moline - 21.94%; Madison - 38.89%; and Rockford - 8.44%. It is evident that the individual O&D markets into and out of Dubuque are quite small in comparison to those of other area airports. In fact, they are small by any standards.' The largest true O&D markets at Dubuque, in both absolute numbers of passengers and in percentage shares of the area's combined O&D, are Chicago and Minneapolis. This reflects the fact that these markets are the only ones which have nonstop air service to and from Dubuque. In terms of percentage shares, the smallest markets are Orlando, Miami, Tampa, Kansas City, Denver, Ft. Myers and St. Louis. The relatively small size of Dubuque's true O&D markets is in some part a function of the fact that Dubuque's population is the smallest of any of the metro areas associated with other area airports. However, it should be noted that if Dubuque's share of O&D passenger traffic was proportional to its relative population share, the O&D traffic would be about double the present number. Another explanation -- possibly more important than relative population -- is that significant numbers of Dubuque passengers use other airports in the area. The Dubuque travel agency O&D data clearly show this. The travel agencies' ticket sales each month reported to the airport 9 Appendix 2 shows true O&D markets for Dubuque and other area airports ranked by the number of passengers per day in each direction. The largest DBQ market has fewer than 10 passengers a day each way. 46 authorities are broken down by the airport of destination and the airport of departure so that the numbers of passengers and their points or origin and points of destination can be tracked with precision. Any Dubuque originating passenger who departs from or arrives at another airport will show up in the national O&D survey in the market associated with the airport used. Table 9 shows the total number of tickets sold by Dubuque travel agents during the 12-month period from July 1990 through June 1991. It is broken down by the number and percentages of Dubuque ticket purchasers using various airports in the region. TABLE 9 Airports Used as Point of Departure by Purchasers of Tickets From Dubuque Travel Agencies (July 1990 - June 1991) Departure Airport Number of Percent Tickets of Total'° Dubuque 12,089 59.3 Cedar Rapids 3,349 16.4 Chicago 2,537 12.4 Madison 676 3.3 Rockford 659 3.2 Moline 480 2.4 Minneapolis 212 1.0 Des Moines 202 1.0 Milwaukee 165 .8 Waterloo 24 .1 Total 20,393 100.0 Source: Appendix 3 io Excludes 953 tickets for passengers who departed from airports other than those listed. A significant number of these appear to be tickets purchas,t at Dubuque for the use of individuals traveling to Dubuque and other area airports from elsewhere in the U.S. 47 Ing PoM During the year ended June 1991, some 59 percent of the tickets purchased from the participating Dubuque travel agencies were for use at the Dubuque Regional Airport. However, more than 16 percent of the tickets were for Cedar Rapids departures and over 12 percent from Chicago. More than three percent of the tickets sold were for use at the Madison and Rockford airports. Some two percent used Moline and lesser percentages employed Minneapolis, Des Moines, Milwaukee and Waterloo. We do not know what proportions of travelers in the area who purchased tickets directly from airlines and used each of the various airports in the region. But the travel agency data which totaled more than 20,000 tickets during the 12-month period suggest that a similar pattern might exist for those travelers dealing directly with the air carriers. The fact that the 12,000 travel agency tickets that used the Dubuque airport constitute just over one third (33.6%) of the 35,962 enplanements at Dubuque seems to indicate that significant numbers of Dubuque passengers obtain tickets from sources other than the Dubuque agencies -- from travel agencies outside the immediate Dubuque area or by dealing with the airlines' reservation systems directly. In Appendix 4, the travel agent ticket sales are ranked by the largest destination markets. Appendix 5 shows the percentages of passengers using each departing airport in the area. These data tie in quite well with the data for the top 25 markets in the combined area O&D. The top mar'kets, while not identical, are largely the same. 48 IMM The amount of O&D traffic in the top markets diverted from the Dubuque airport is illustrated vividly in Table 10 which shows the percentages of travel agent tickets sales using the Dubuque and other area airports. These percentages indicate a close relationship with the Dubuque shares of the combined O&D market. For the two markets which had the largest shares of combined O&D -- Chicago and Minneapolis -- the percentages of travel agent sales using Dubuque were the highest also -- 87 percent and 92 percent, respectively. Those with the lowest percentage shares of combined O&D also had the lowest percentages of travel agent sales using the Dubuque airport. The two markets which were the largest in terms of absolute numbers of passengers in both the combined O&D and the travel agent O&D -- Phoenix and Las Vegas -- also showed considerable diversion from Dubuque. Half of the travel agent sales to Phoenix used Dubuque and only 46 percent of the sales to Las Vegas departed from the Dubuque airport. The airports diverting the most traffic from Dubuque, according to the travel agent data, varied widely depending on the markets. For Phoenix, Las Vegas and denver the most diversion of passengers was through Cedar Rapids. Some 37 percent of the Phoenix passengers used Cedar Rapids as did 42 percent of Las Vegas passengers and 24 percent of those going to Denver. The travel agent data also showed that 20 percent of the passengers to St. Louis departed from Chicago while 14 percent used Moline, and 10 49 Ine Phoenix Las Vegas Chicago - ORD Minneapolis Washington - DCA Denver Los Angeles New York - LGA Orlando Detroit Dallas Boston Newark San Francisco Atlanta Seattle Tampa Philadelphia San Diego St. Louis Miami Ft. Myers Kansas City Baltimore Cleveland Source: Appendix 5 Table 10 Percentages of Dubuqe Travel Agency Tickets Sales For Use at Dubuque Airport - Top 25 Area O&D Markets Percent Using DBQ 50.35% 45.76% 66.72% 91.96% 70.83% 55.89% 64.20% 68.97% 25.30% 52.44% 65.38% 71.64% 70.77% 61.80% 64.87% 69.61% 32.95% 84.58% 67.12% 49.45% 45.00% 25.37% 50.00% 73.33% 81.73% Percentage Use of Other Airports CID (37.31), CHI (3.70), MLI (3.00) CID (42.21), MLI (2.05) CHI (10.87), MSN (8.33), CID (4.35) CID (23.55), CHI (7.03), RFD (4.22), MLI (2.99) CID (14.20), CHI (6.17), MLI (5.25) CHI (14.01), CID (6.68) CHI (33.13), CID (18.07), MSN (15.29), MKE (2.21), MLI (1.91) RFD (19.51), CHI (17.99), CID (2.44) CID (13.94), CHI (6.07), RFD (4.45), MSN (2.43), MSP (2.43) CHI (7.71) , CID (5.22) , RFD (5.22) , MSN (5.22) CHI (17.95), CID (3.08), MSN (3.08) CID (16.55), CHI (5.11), MLI (3.16), MSN (1.95), MKI (1.95) CHI (10.07), RFD (8.43), CID (5.62), :•'::v (2.34) CID (14.64), CHI (3.87), MKE (3.59), MSN (2.21) CHI (21.43), CID (16.59), MSN (14.98), MLI (3.69), MKE (2.76) CHI (2.99) CID (19.41), CHI (3.88), RFD (3.20), __M (2.74) CHI (20.33), MLI (14.29), CID (10.44) CHI (25.00), CID (12.33), MSN '8.00), ::_I (2.33) CHI (22.71), CID (15.93), MSN '12.9E'. MKE (5.90), RFD (5.31) CID (16.94), CHI (12.40), MLI '5.79), MSP (2.48) CHI (8.72), CID (5.64), RFD (3.59), _ (2.05) CHI (5.77), RFD (5.77), CID (1.88) 50 percent used Cedar Rapids. For Kansas City, 17 percent of the tickets were through Cedar Rapids, 12 percent through Chicago and six percent at Moline. One third of the tickets for Orlando were written for Chicago followed by 18 percent at Cedar Rapids and 15 percent through Madison. Some 25 percent of Miami passengers went through Chicago, 12 percent through Cedar Rapids and eight percent via Madison. Tampa bound travelers routed out of Chicago 21 percent of the time, Cedar Rapids 17 percent and Madison 15 percent. The pattern was similar for traffic to Ft. Myers with 23 percent through Chicago, 16 percent through Cedar Rapids and 13 percent over Madison. Passengers destined for Detroit also used airports other than Dubuque in significant numbers. Some 20 percent of the tickets were for departures from Rockford and 18 percent from Chicago. One thing is clear from the data in Table 10 and in Appendices 3, 4 and 5 -- that the most serious cases of diversion tend to be in the markets which might be categorized as mostly pleasure markets -- the destinations in Florida and Las Vegas. However, there is very significant diversion in some business markets such as Detroit, St. Louis and Kansas City and the markets like Phoenix and Denver which might be either business or pleasure oriented. The travel agent data provide the most concrete evidence that we have ever had that travelers will drive considerable distances to obtain services or fares not available at their home airports. We have seen evidence of this throughout the country but the Dubuque travel agent data provide the most dramatic documentation we have seen. 51 Comparative Fares in Largest 25 Area O&D Markets and Diversion From Dubuque The only basis we have for comparing fares in the various O&D city - pair markets in and out of the area airports are the average fare data from the national O&D survey. We recognize that this may be an imperfect tool in today's world given the sophisticated yield management programs used by all major airlines. These systems alter the levels and availability of fares literally on a minute -by -minute basis. Nevertheless, the comparison of fares may give a sense of whether the average passenger in the top O&D markets have some comparative advantage or disadvantage by using any of the area airports. Because Chicago is an alternative for area travelers, we have included the average fares in the same markets in and out of O'Hare. The average fares in the top 25 area O&D markets for Dubuque, Chicago and other area airports are shown in Table 11. Also, in that table we have constructed indexes of the fares in each market using Dubuque's average fare as the base in each market. The use of indexes illustrate the percentage differences of the average fares at other airports compared to the Dubuque average fare in each market. We thought there would be a closer relationship between the fare differentials and the diversion from Dubuque indicated in the travel agent data than appears to be the case. In the Florida markets, for example, there is a mixed picture. In the Orlando and Tampa markets the average fares were significantly lower than Dubuque's at the other airports which would be 52 Table 11 Comparison of Average Fares in Top 25 True ODD Markets - Year Ending March 1991 - - Average Fare ($) - - - - Indax: DBQ Fare = 100.0 - - DBQ CHI CID MLI MSN RFD DBQ CHI CID MLI MSN RFD Phoenix 123 148 122 128 137 136 100.0 120.3 99.2 104.1 111.4 110.6 Las Vegas 127 125 101 104 116 130 100.0 98.4 79.5 81.9 91.3 102.4 Chicago - ORD 98 - 132 101 90 58 100.0 0.0 134.7 103.1 91.8 59.2 Minneapolis 106 176 139 153 135 140 100.0 166.0 131.1 144.3 127.4 132.1 Washington - DCA 145 185 164 157 149 137 100.0 127.6 113.1 108.3 102.8 94.5 Denver 149 160 148 139 136 131 100.0 107.4 99.3 93.3 91.3 87.9 Los Angeles 158 202 166 152 170 165 100.0 127.8 105.1 96.2 107.6 104.4 New York - LGA 161 210 169 167 138 156 100.0 130.4 105.0 103.7 85.7 96.9 Orlando 135 118 127 130 106 106 100.0 87.4 94.1 96.3 78.5 78.5 Detroit 153 47 162 146 135 39 100.0 30.7 105.9 95.4 88.2 25.5 Dallas 153 202 154 162 176 157 100.0 132.0 100.7 105.9 115.0 102.6 Boston 159 188 163 189 141 137 100.0 118.2 102.5 1:8.9 88.7 86.2 Newark 163 208 194 188 152 148 100.0 127.6 119.0 1:5.3 93.3 90.8 San Francisco 175 238 177 182 188 212 100.0 136.0 101.1 1,:4.0 107.4 121.1 Atlanta 182 174 172 172 142 125 100.0 95.6 94.5 94.5 78.0 68.7 Seattle 190 220 195 167 172 265 100.0 115.8 102.6 57.9 90.5 139.5 Tampa 133 126 131 119 110 120 100.0 94.7 98.5 59.5 82.7 90.2 Philadelphia 195 203 179 181 150 155 100.0 104.1 91.8 32.8 76.9 79.5 San Diego 182 190 163 169 172 245 100.0 104.4 89.6 82.9 94.5 134.6 St. Louis 154 55 160 147 161 42 100.0 35.7 :03.9 73.5 104.5 27.3 Miami 99 134 154 137 125 111 100.0 135.4 155.6 123.4 126.3 112.1 Ft. Myers 107 114 127 118 107 106 100.0 106.5 118.7 11D.3 100.0 99.1 Kansas City 161 54 170 170 160 39 100.0 33.5 :05.6 1:5.6 99.4 24.2 Baltimore 198 194 187 191 158 184 100.0 98.0 94.4 76.5 79.8 92.9 Cleveland 190 162 196 198 138 155 100.0 85.3 :03.2 1.4.2 72.6 81.6 Source: Average fares: Data Base Products; Indices computed by Na--ack Associates 53 a logical explanation for the large diversions in those markets. However, for Miami and Ft. Myers, the Dubuque average fares were lower than other area airports but the diversion was also large in those markets. In the two largest area O&D markets, the relationship between average fares and the diversion from Dubuque appears anomalous also. Only half the tickets sold by Dubuque travel agencies used Dubuque as the point of departure for Phoenix although the fare at Dubuque was less than a percentage point higher than at Cedar Rapids and significantly lower than at other area airports. Las Vegas passengers in the travel agent data used Dubuque 46 percent of the time even though average fares at all are airports, except for Rockford, were significantly lower than at Dubuque. Careful examination of the data in Tables 10 and 11 reveal other such situations. All of this suggests that other considerations such as schedule times, routings, number of flights, and other service factors are strong influences on many passengers. In other words, comparative fares do not tell the whole story. The best sense of the extent to which travel is diverted for whatever reasons from the Dubuque Regional Airport can be gained from the travel agent data which has been sorted to show the percentages of ticket sales departing from the various airports to the various destinations (Appendix 5). There are several patterns which emerge when this very detailed data is examined. 54 The significant diversion that was indicated in the Florida markets when the top 25 O&D markets were analyzed exists in all Florida markets. Although Chicago appears as the leading diversion point overall, there is significant diversion from Dubuque over Cedar Rapids, Madison and in some markets, Rockford. According to the travel agency data, most of the ticket buyers destined for points in Europe, Mexico and other international destinations departed from Chicago. Diversion over Cedar Rapids, in addition to the Florida markets, centered mainly on routes involving points in the Midwest, the Mountain West, the Southwest, Pacific Northwest and points in California. Although much of the diversion from Dubuque that was accounted for by Madison was in the Florida markets, there also were instances of significant numbers of passengers destined for modest -sized business markets such as White Plains, Buffalo and Jamestown. The main markets where significant diversion occurred from Dubuque over Rockford were business markets in the east and south, such as Detroit, Nashville, Pittsburgh and Akron. But there were also significant portions of traffic destined for the northwest and midwest, some Florida and Caribbean markets and a few European markets. Most of the diversion over Moline was to business markets in the midwest and mid -south such as St. Louis, Little Rock, Knoxville and Springfield. 55 Results of the Dubuque Surveys In an effort to obtain the views of the broadest possible spectrum of the Dubuque community about air service, four separate surveys were conducted. One survey was directed at the travel agencies in the area. A second was aimed at Dubuque area businesses and institutions. A third was conducted at the airport seeking the views of users of the Dubuque Regional Airport. A fourth, a newspaper survey, sought the opinion of members of the community at large. Overall, the response rates were excellent. Taken together, the results of the various surveys complement and confirm much of our analysis. In addition to the relevance to this study, the responses contain many comments and suggestions which relate to the day- to-day operation of the Dubuque airport. These are being passed on to the airport authorities and management. Responses were received from three of four travel agencies in Dubuque and from three travel agencies in outlying localities. There were 116 responses to the survey of businesses and institutions. Tne survey conducted at the airport resulted in 179 replies and the newspaper survey generated comments from 62 individuals.' The salient elements of the surveys are summarized in the following sections which are arranged generally in terms of the subject matter covered in the survey questionnaires. 11 Some responses received very late -- several weeks after the deadline -- are not included in these totals. 56 Business vs. Pleasure Travel The surveys of travel agencies and the survey conducted at the airport inquired as to the mix of business and pleasure travel. Responses of the three Dubuque travel agencies indicated 70, 65 and 50 percent pleasure travel in their respective bookings. Three travel agencies in outlying cities reported their sales were 93, 90 and 50 percent pleasure. The individuals responding to the airport survey breakdown as follows: 76 were on business travel, 72 were traveling for pleasure and 31 indicated that their travel was business and pleasure combined. Percent of Travel From Dubuque and Other Area Airports All of the surveys asked respondents to estimate the proportion of their travels which used the Dubuque airport and other area airports. As Table 12 shows, the surveys of businesses, the airport survey and the newspaper survey reported estimates which tend to confirm the percentages revealed in the Dubuque travel agent O&D analysis which was discussed in an earlier section of this report. The travel agencies in the outlying areas presented a different picture, however. Two of the agencies are south of Dubuque and closer to the Moline -Quad Cities airport. These agencies reported that one percent or less of their bookings used the Dubuque airport and that 80-85 percent of their travelers used Moline with the rest either using Chicago or Cedar Rapids. The other travel agency, located in southwest Wisconsin, reported that 25 percent of their travelers used 57 BUSINESS TABLE 12 Percent of Travelers Using Each Area Airport As Compiled From Survey Responses AIRPORT ; NEWSPAPER DBO CID RFD MSN CHI MLI DBQ CID RFD MSN CHI MLI ;DBQ CID RFD MSN CHI MLI 10 90 100 100 50 50 100 50 40 10 100 100 25 50 25 100 100 100 60 25 15 80 15 5 100 95 5 100 100 50 50 90 10 100 50 50 100 80 90 60 20 20 90 10 100 5 100 10 90 10 5 70 5 5 10 5 40 10 10 40 25 30 55 50 50 10 40 10 40 100 I 100 90 10 100 50 15 15 15 5 100 80 10 2 8 50 50 90 2 8 ' 95 5 100 50 20 10 20 100 67 33 100 70 15 15 ' 100 73 60 40 20 40 40 100 15 50 80 20 95 50 50 85 15 100 90 100 90 5 25 45 100 75 100 60 100 100 50 12 35 33 33 10 80 10 100 50 60 __ 20 100 100 100 100 75 25 100 60 10 20 100 100 100 100 100 100 100 5 ' 90 40 1 20 25 50 100 10 40 50 30 100 100 100 50 100 -- 58- 100 50 50 100 90 50 10 10 15 100 Pug PHI Ifflu plPEI 33 33 33 10 10 100 80 20 1 80 20 100 10 65 5 20 90 10 100 80 100 25 75 90 10 1 100 99 1 100 80 20 75 35 2 10 1 1 100 95 25 50 25 100 100 1 50 50 90 5 2.5 2.5 60 10 1 100 10 80 10 100 100 100 100 30 50 20 80 10 10 1 90 5 5 50 50 96 1 3 10 60 30 50 50 80 20 100 85 10 3 90 10 95 5 1 •1 99 30 70 1 100 100 100 90 1 100 75 25 1 70 20 10 100 1 100 50 50 1 96 2 2 90 10 1 75 15 10 40 60 1 40 60 �0 1 900 10 10 100 1 100 50 10 40 80 20 1 90 10 1100 100 1 90 10 95 2.5 2.5 1 100 80 20 1 54 46 1 75 5 20 10 5 10 45 5 1 95 0 1 80 20 1 100 1 70 10 10 10 1 90 _ 59 _ 10 95 2 01 1 100 90 10 30 70 100 5 10 10 50 50 100 90 i 9 100 67 33 50 98 2 80 15 5 90 10 ; 100 90 10 30 20 80 5 59 1 6 28 6 100 100 100 80 20 95 66 33 80 10 5 50 100 15 5 80 15 5 50 35 15 100 70 30 95 5 25 25 50 50 50 90 10 90 5 5 100 100 100 20 30 67 33 .3 10 1 2 80 15 100 100 20 35 30 15 85 10 5 50 50 90 10 50 50 100 20 70 10 80 1 19 50 50 25 75 90 10 90 5 5 60 20 10 10 100 90 10 100 100 100 100 75 -60- 25 MIR IMO PAR 100 100 100 75 10 5 10 100 75 25 100 100 10 25 15 25 25 3 100 33 33 33 61 Dubuque, 25 percent used Cedar Rapids, 30 percent went in and out of Madison and 10 percent each used Chicago and Rockford. Distance from the Dubuque Regional Airport The survey conducted at the airport and the newspaper survey asked respondents to indicate how far they lived from the Dubuque airport. The combined results show that some 85 percent of the respondents live within 25 miles of the airport and 98 percent within 50 miles. The results are summarized in the following table. Miles to Dubuque Regional Airport 0 - 25 26 - 50 50 + Total Airport Survey 103 20 5 128 Newspaper Survey 56 4 1 61 Total 159 24 6 189 Percent 85% 98% 2% 100% Transportation to the Airport Almost without exception, all of the surveys showed that the predominant method of travel to and from the airport was by private automobile. 62 Where Tickets Are Purchased The airport survey contained a question about where travelers purchased their tickets. An overwhelming majority responded that they used travel agencies. Out of 170 who answered the question, 108 (64%) said they bought their tickets through travel agencies, 36 (21%) dealt directly with the airlines and 26 (15%) used corporate travel offices. State Where Respondents Live The airport surveys asked respondents to report the state where they resided. For the airport survey respondents, 112 reported they lived in Iowa, 15 reside in Wisconsin and 13 in Illinois. Of the persons who answered the newspaper survey, 49 live in Iowa, 4 in Wisconsin and 3 in Illinois. Levels of Satisfaction With Dubuque Air Service In all of the surveys respondents were asked if they were satisfied with air service at Dubuque or, alternatively, if they thought Dubuque needed improved service. In the business and institution survey, 53 responses indicated a need for improved services, 8 said no. Many organizations did not respond to the question. Among the respondents to the airport survey, 107 said they were satisfied with Dubuque's air service while 47 said they were not. Among those answering the newspaper questionnaire, 23 indicated satisfaction and 36 expressed dissatisfaction with air service. Five of the six travel agencies indicated they saw a need for better service at Dubuque. 63 Competitiveness of Dubuque Fares The surveys of travel agencies and of business and institutions inquired whether respondents regarded fares at Dubuque as competitive with those at other area airports. The travel agencies indicated that fares at Dubuque were currently competitive with Cedar Rapids, Moline and Madison but not with those at Rockford. Some also indicated that special fares were slow in becoming available at Dubuque and that fares for international trips were often not competitive. Among respondents to the business survey, 62 said fares were competitive and 12 indicated they were not. Comments on Air Service at Dubuque All of the surveys requested that the survey participants comment on the air services at Dubuque. These requests stimulated expressions of what appear to be rather strongly held views about the quality and quantity of air service at Dubuque. There were a number of negative perceptions; among them: o There were a many comments in all of the surveys about the lack of reliability of air services at Dubuque. Almost all of the negative comments in the business survey pointed out that delays and cancellations -- many allegedly due to poor weather -- were the cause of many business travelers choosing not to use Dubuque or using it reluctantly and with trepidation. The other surveys also contain many reported instances of hardship or inconveniences resulting from lack of reliability (The recent improvements in the instrument landing system and the consequent reduction in allowable weather minimums should help to remedy this situation. However, it appears :hat many travelers are not yet aware of these events). 64 o A number of responses were critical of the aircraft used by carriers serving Dubuque. Generally, these comments reflected a belief that the aircraft were too small, too slow, unpressurized and had uncomfortable seating. Although there was considerable sentiment for service with jet equipment, there appears to be even stronger desires for aircraft that are clean, attractive to the eye, pressurized and with larger cabins. o There were a number of responses which indicated that -- partly because of the relatively small aircraft -- there were too many instances of overbooked flights and that there were not enough discount fares available. o Some respondents indicated that they thought air travel was too expensive at Dubuque and a number of others indicated it was too costly, but did not specify whether they meant out of Dubuque or just in general. o Some respondents were disappointed that there were not more flights to Chicago by American and to Minneapolis by Northwest. They appear to be advocating more frequencies by the two incumbent carriers (In justice to the carriers, we would point out that the average number of passengers per flight for both carriers over the past two years were around 12 to 14 for each of the carriers.12 While this represents a healthy load factor in the 19-seat equipment used by Northwest, it is not a very good average load factor in the 36-seat equipment employed by American). Perceived Needs for New/Improved Air Service In addition to the desire for improved service to the two existing hubs for Dubuque which was discussed briefly in the previous section. a number of survey respondents suggested new services that they thought were needed at Dubuque. The most prominent service need in the minds of those who offered suggestions was for improved service from Dubuque to points in the south 12 Carrier monthly operations reports 65 and west generally. A number of comments suggested that this need could best be met by service to St. Louis where there are good connecting opportunities to points in the south and west. A majority of travel agency responses reflected a desire for service to St. Louis. Some travel agencies and several respondents to other surveys pointed out a perceived need for better service and connections in Florida markets. There was considerable sentiment for other specific points besides St. Louis. A number expressed a desire for renewed service to Midway Airport in Chicago, and there was a relatively high sentiment for service to Des Moines and to Kansas City. Several rather general views were expressed for services to almost any midwestern hub in addition to Chicago and Minneapolis and for more point- to-point service which would eliminate the need for connections. A few respondents thought that service between Dubuque and Cedar Rapids would be desirable. It is striking, and somewhat reassuring, that the service suggestions offered by survey participants tend to mirror and confirm the needs for new services that are implied by the city -pair analyses of the DOT O&D data and the Dubuque travel agency O&D. In addition to scheduled air services, at least one travel agent and several other respondents indicated that more charter air service would be desireable. Apparently, it is very difficult for groups traveling together to be accommodated by the current services at Dubuque. 66 MN Mia Concluding Observations and Recommendations Our analysis leads to a conclusion that there is considerable inherent potential for the growth of passenger traffic at the Dubuque Regional Airport. However, with the current levels of air service at Dubuque, much of this potential is being captured by the greater volumes and varieties of air service at the other area airports that surround Dubuque's core market area. If Dubuque could attract sufficient additional services at competitive price levels, we believe a good deal of the traffic now diverted to other airports would return to the Dubuque Regional Airport. In fact, if the services were attractive enough, there is every reason to think that the diversion could be reversed in some cases and Dubuque could capture traffic from the other area airports. Attracting significant new air services to Dubuque requires concerted community efforts and will demand convincing evidence of market potential. Dubuque, in at least two areas however, is much better positioned than a number of other localities to mount a marketing program seeking new services. Dubuque starts with one important advantage. Its airport is a modern facility which is technically up-to-date and is capable of handling much more traffic than it now does without expanding facilities. Even more important is the fact that the community is actively interested in and supports efforts to obtain better service. This is evidenced by the active air service committee which has already achieved some success and by the interest shown in the hundreds of responses to our various surveys. 67 Dubuque's location, nested among four other airports each serving larger populations with relatively greater disposable income, along with the fact that all of its city -pair O&D markets -- even the largest -- are relatively small, does not make it particularly attractive to air carriers. In fact, until Dubuque can demonstrate its ability for traffic generation, we see only marginal hope of attracting jet service. Additional commuter service is a definite possibility. There is also the conservative mood of air carriers generally regarding any expansionary activity at this particular time. The industry is in precarious financial condition and many -- if not nearly all -- carriers are looking for ways to retrench rather than expand. Compounding this effect in the case of Dubuque are the commitments of the major carriers and their affiliates to the airports with which Dubuque competes for traffic. These carriers may be reluctant to serve Dubuque unless it can be convincingly demonstrated that they can carry more traffic from Dubuque than they can with their services at other area airports. Finally, the sluggish condition of the nation's economy is a negative factor. Tough economic conditions impair people's incomes and have historically had a very negative effect on the demand for air tray el. With business in a slump, companies seek ways to reduce travel budgets. The effect is even more pronounced with regard to pleasure travel, which now accounts for more than two thirds of all travel. 68 Having recited what we consider to be the pros and cons regarding improved air services at Dubuque, what are our recommendations? There is an important general recommendation that we urge be adopted regardless of whatever may be decided about the specific recommendations that will follow. The efforts now underway to organize and galvanize community support for the use of air services at the Dubuque Regional Airport should be continued and strengthened if possible. It is absolutely essential that there be solid community backing for any program to improve air service to succeed. It must be emphasized that community backing cannot stop with expressions of support, but must demonstrate that the community will patronize air services -- existing and any new operation -- at levels sufficient to assure their viability and continuation. There are two other actions that we think should be explored by Dubuque airport officials and civic interests. One is to work with the riverboat "gaming" interests and the air carriers serving Dubuque to develop cooperative promotions targeted at areas throughout the country to promote tourist visits to the Dubuque area and encourage their patronage of the riverboat gambling enterprises. Another would be for these groups to examine, in cooperation with travel agencies and with tour operators, the feasibility of developing public charter programs to accommodate vacationers from the area with complete package vacations. 69 Ina The DOT Public Charter Program allows charter flights (and related ground service packages) to be sold to individuals. Operators of Public Charters are required to file prospectuses with the U.S. DOT and to maintain certain financial safeguards to protect the funds of Public Charter participants (Our organization includes individuals with some expertise in the workings of the Public Charter Program). During our last visit, some Dubuque parties mentioned the possibility of seeking subsidized jet service such as the "minimum revenue guarantee service" program offered by American Airlines to interested cities. This is, of course, another possibility, but is one that requires careful analysis to determine the levels of financial expense to the contracting party. Our recommendation with regard to existing nonstop services to Chicago and Minneapolis by American and Northwest, respectively, is that the Dubuque Air Service Task Force continue to monitor the services and to press for improvements in schedules, fares and equipment. While we do not envision dramatic results from these efforts, even some small steps to improve services can stimulate usage once the community is aware of them. The analyses of the city -pair O&D markets and the proportions of diversion to other airports in these markets point to needs for better service to points south, east and west of Dubuque. Much of the diversion is in pleasure markets such as those in Florida, Nevada and Colorado. although there is considerable diversion in such predominately business markets as Kansas City and St. Louis. In our judgement, the logical connecting point to 70 loml 1NP achieve improved service in these O&D market would be at St. Louis. Therefore, our priority recommendation is to explore the viability of service to St. Louis in detail. Because TWA is the dominant carrier at St. Louis, a detailed route analysis would focus on the economic feasibility of that carrier, or its commuter affiliate to enter the Dubuque market. Such an analysis would look at the potential of combining service to Dubuque with service to points beyond Dubuque, such as LaCrosse, Rochester or Wausau, or combining Dubuque with an intermediate point between it and St. Louis, such as Burlington or Cedar Rapids. By the time such a study can be undertaken, more should be known about the stability of TWA. A second, but somewhat lower priority recommendation is to look at the possibility of attracting service from the commuter affiliate of Midwest Express. Such service would give Dubuque good connections through Milwaukee to major cities in the east, points in California, and to Atlanta, Tampa and Ft. Lauderdale in the southeast. There are a couple of other specific routes that we think might also merit additional study. Renewed service between Dubuque and Midway Airport in Chicago might be viable, but this should be undertaken when more is known about what kind of operations will emerge at Midway Airport. Another proposal we think could be worthy of more study would be service to Des Moines and possibly Kansas City and/or Omaha by a commuter carrier, such as Great Lakes. 71 We conclude with a final caveat. While it would be most desireable if all passengers in the Dubuque market area returned to use the services at Dubuque, we do not think that this will take place even if new services can be attracted. We have no doubt that new services will reduce the proportion of diversion in a number of markets. But there will always be a number of pleasure travelers who -- for one reason or another -- will prefer to drive to another area airport or to Chicago to obtain service. The international travelers who now use Chicago to a great degree will continue to do so regardless of the services at Dubuque or any other area airport. Passengers planning extensive trips abroad are not very time sensitive and, to a greater degree than domestic travelers, wish to avoid unnecessary connections, thereby reducing the potential for missed flights and lost luggage. We look forward to meeting with Dubuque airport officials, members of the Air Service Committee and other interested parties in the near future to personally present our report and to discuss possible follow-up activities. 72 APPENDICES Comparative Ground Distance Alternatives for a Cross -Section of Airports Throughout the United States En p/000 Distance Population Appendix 1 Portland, OR 172 2,435 Oklahoma City 207 1,514 Louisville 101 1,114 Birmingham 150 1,055 Jacksonville 145 1,467 Albany/Sch/Troy 155 1,209 New Haven/Meriden 56 67 Austin 145 2,576 Allentown/Beth 75 578 Tucson 118 2,146 Toledo 60 486 Knoxville 178 1,036 El Paso 266 2,457 Baton Rouge 80 729 Charleston, SC 207 1,289 Wichita 200 1,439 Chattanooga 123 710 Lancaster 37 31 Jackson, MS 208 1,059 Des Moines 197 1.890 Beaumont/Pt. Arthur 80 204 Ft. Wayne 125 836 Spokane 280 2,161 Madison 140 1,955 Manchester/Nashua 53 736 Trenton 36 36 Atlantic City 65 273 Montgomery 95 687 Erie 123 583 Salem, OR 50 6 Charleston, WV 174 1,010 Sarasota 50 3,329 New London/Norwich 55 167 Savannah 255 2,145 Huntsville 120 1,800 Roanoke 98 1,478 Lubbock 329 2,594 Kalamazoo 135 980 Lafayette, LA 120 553 73 En p/000 Distance Population Boise 310 2,607 Springfiled, IL 105 535 Waco 95 232 Yakima 145 105 Ft. Smith 116 504 Asheville 112 1,656 Lake Charles 125 271 Cedar Rapids 115 2,234 Topeka 60 134 Muskegon 40 165 Parkersburg/Marietta 75 297 Tyler 120 315 Fargo/Moorehead 235 1,290 Jackson, MI 57 2 Athens 70 147 Tuscaloosa 60 95 Monroe 101 814 Redding/Red Bluff 163 273 Bangor 132 1,349 Joplin 105 273 Terre Haute 68 60 Panama City 98 769 Mansfield 78 13 Sioux Falls 183 1,877 Charlottesville 115 1,065 Abilene 180 677 Texarkana 82 376 Florence 80 371 Wilmington, NC 124 1,679 Billings 555 2,424 Midland/Odessa 325 2,538 Santa Fe 60 26 Danville 46 117 Rochester, MN 88 1,587 Dubuque 70 312 Bismark 432 1,457 Rapid City 417 2,012 Cheyene 101 477 Grand Forks 78 1,255 Casper 279 1,250 Enid 93 6 74 MIR Ing Appendix 2 Top 50 O&D Markets for DBQ Ranked by Passengers per Day Each Way (PDEW) - Year Ending 1st Qtr. 1991 O&D Revenue Yield Average Average Annual # Rank Market PDEW $(000) (Cents) Fare Haul Passengers 1 ORD 7.8 561 66.82 98 147 5,694 2 MSP 5.4 414 48.74 106 217 3,942 3 PHX 3.8 337 7.86 123 1,563 2,774 4 LAX 3.3 376 8.55 158 1,847 2,409 5 DTW 3.0 338 34.92 153 438 2,190 6 LAS 3.0 273 7.82 127 1,619 2,190 7 LGA 2.5 292 17.71 161 907 1,825 8 DCA 2.3 246 18.04 145 802 1,679 9 ATL 2.3 300 22.92 182 794 1,679 10 DFW 2.2 250 15.59 153 985 1,606 11 SAN 2.1 273 9.94 182 1,829 1,533 12 SFO 1.9 245 9.25 175 1,895 1,387 13 BOS 1.9 220 14.89 159 1,065 1,387 14 DEN 1.9 204 15.34 149 972 1,387 15 SEA 1.8 243 10.90 190 1,743 1,314 16 EWR 1.6 186 17.88 163 910 1,168 17 PHL 1.5 209 21.71 195 901 1,095 18 MCO 1.4 135 9.54 135 1,419 1,022 19 IAH 1.1 117 13.30 143 1,076 803 20 BDL 1.1 157 20.10 198 985 803 21 STL 1.0 108 35.85 154 431 730 22 PDX 0.9 162 13.22 234 1,772 657 23 CLE 0.9 129 39.63 190 479 657 24 SNA 0.9 102 8.58 157 1,835 657 25 TPA 0.8 83 9.75 133 1,365 584 26 BWI 0.8 121 23.67 198 837 584 27 SJC 0.8 96 8.38 166 1,976 584 28 RSW 0.7 55 7.00 107 1,531 511 29 PIT 0.7 90 31.01 176 567 511 30 ONT 0.7 93 10.37 186 1,792 511 31 MIA 0.7 49 6.83 99 1,457 511 32 IAD 0.6 62 15.88 131 825 438 33 SAT 0.6 70 13.24 160 1,207 433 34 MSY 0.6 66 15.40 158 1,026 438 35 HNL 0.6 108 5.88 256 4,363 438 36 MCI 0.5 63 29.19 161 553 365 37 TUS 0.5 48 8.07 127 1,572 365 38 AUS 0.5 57 14.03 157 1,119 365 39 RDU 0.5 43 14.83 121 813 365 40 MEM 0.5 71 24.29 198 815 365 41 CAK 0.5 94 53.70 276 513 365 42 ABQ 0.5 45 10.32 134 1,297 365 43 ROC 0.5 40 17.32 117 677 365 44 CVG 0.5 71 52.39 215 411 365 45 BNA 0.5 44 23.63 134 567 365 46 TUL 0.4 42 17.96 132 733 292 47 OMA 0.4 64 39.90 206 515 292 48 SLC 0.4 66 16.60 220 1,325 292 49 SMF 0.4 47 8.59 156 1,813 292 50 OKC 0.4 48 19.01 160 84C 292 75 Top 50 O&D Markets for CID Ranked by Passengers per Day Each Way (PDEW) - Year Ending 1st Qtr. 1991 O&D Revenue Yield Average Average Annual # Rank Market PDEW $(000) (Cents) Fare Haul Passengers 1 ORD 63.6 6,109 67.02 132 196 46,428 2 PHX 52.8 4,694 9.16 122 1,330 38,544 3 LAS 40.1 2,966 7.18 101 1,412 29,273 4 LISP 36.3 3,685 61.08 139 228 26,499 5 DEN 34.1 3,675 20.06 148 736 24,893 6 LAX 33.8 4,103 9.44 166 1,761 24,674 7 DCA 28.2 3,368 18.68 164 876 20,586 8 MCO 24.0 2,226 10.62 127 1,197 17,520 9 DFW 23.8 2,682 16.77 154 920 17,374 10 LGA 21.5 2,662 17.09 169 991 15,695 11 SEA 19.9 2,837 11.02 195 1,772 14,527 12 BOS 19.7 2,335 14.36 163 1,132 14,381 13 SFO 19.1 2,476 9.48 177 1,871 13,943 14 SAN 17.1 2,041 9.88 163 1,653 12,483 15 ATL 16.8 2,116 21.87 172 787 12,264 16 EWR 16.5 2,334 19.84 194 978 12,045 17 STL 15.6 1,816 66.96 160 239 11,388 18 DTW 14.0 1,646 31.27 162 517 10,220 19 MIA 13.0 1,353 10.18 143 1,402 9,490 20 PHL 11.9 1,552 19.22 179 930 8,687 21 TPA 11.5 1,101 11.09 131 1,182 8,395 22 RSW 8.6 801 10.08 127 1,261 6,278 23 IAD 8.5 1,108 21.25 178 836 6,205 24 BWI 8.4 1,150 21.11 187 884 6,132 25 MSY 7.6 852 16.00 153 958 5,548 26 BDL 7.5 892 15.52 162 1,043 5,475 27 SJC 7.5 1,044 10.81 191 1,768 5,475 28 ONT 7.3 923 10.58 172 1,63C 5,329 29 PDX 7.3 937 9.89 176 1,777 5,329 30 SNA 7.2 1,078 11.58 204 1,760 5,256 31 CVG 6.9 1,093 45.27 217 48C 5,037 32 CLE 6.7 955 34.08 196 577 4,891 33 HOU 6.7 752 14.34 155 1,080 4,891 34 HNL 6.6 1,016 4.90 212 4,315 4,818 35 SLC 6.5 784 13.75 164 1,193 4,745 36 TUS 6.5 636 9.37 133 1,42C 4,745 37 CMH 6.1 662 26.60 149 562 4,453 38 SMF 6.0 810 10.61 184 1,732 4,380 39 IND 5.9 793 44.69 183 409 4,307 40 FLL 5.7 599 10.82 143 1,322 4,161 41 RDU 5.5 652 18.87 164 86 4,015 42 PIT 5.4 740 27.62 188 68C _,942 43 RNO 5.4 520 8.06 132 1,63- ::942 44 SAT 5.3 542 11.64 139 1,19- ,869 45 OAK 5.1 710 10.47 190 1,81: -,723 46 CLT 4.6 587 21.60 174 80- ,358 47 AUS 4.3 528 14.87 167 1,12: :139 48 BNA 4.1 529 31.27 176 564 2,993 49 ABQ 3.9 371 11.28 132 1,16- 2,847 50 PBI 3.7 397 11.59 148 1,27- 1,701 76 MIN Top 50 O&D Markets for MLI Ranked by Passengers per Day Each Way (PDEW) - Year Ending 1st Qtr. 1991 O&D Revenue Yield Average Average Annual # Rank Market PDEW $(000) (Cents) Fare Haul Passengers 1 LAS 47.6 3,631 7.13 104 1,464 34,748 2 PHX 43.5 4,054 9.22 128 1,384 31,755 3 ORD 29.7 2,194 72.69 101 139 21,681 4 LAX 26.6 2,954 8.52 152 1,786 19,418 5 MSP 26.5 2,954 51.52 153 296 19,345 6 DEN 25.0 2,535 17.07 139 813 18,250 7 DFW 18.4 2,180 19.43 162 836 13,432 8 MCO 18.0 1,707 11.74 130 1,108 13,140 9 DCA 17.9 2,050 19.28 157 812 13,067 10 STL 16.5 1,761 75.33 146 194 12,045 11 EWR 14.8 2,028 20.82 188 902 10,804 12 ATL 14.5 1,812 23.86 172 719 10,585 13 SEA 13.4 1,627 9.10 167 1,833 9,782 14 TPA 13.3 1,156 10.87 119 1,097 9,709 15 LGA 13.0 1,589 18.05 167 927 9,490 16 SFO 12.9 1,718 9.52 182 1,913 9,417 17 PHL 12.6 1,669 21.17 181 854 9,198 18 SAN 12.2 1,506 9.96 169 1,702 8,906 19 DTW 11.3 1,209 35.38 146 413 8,249 20 BOS 11.3 1,557 17.85 189 1,056 8,249 21 MCI 9.6 1,188 38.45 170 441 7,008 22 PIT 9.4 1,403 34.70 205 592 6,862 23 RSW 8.3 713 9.79 117 1,197 5,059 24 MIA 7.9 783 10.58 136 1,285 5,767 25 BWI 7.5 1,055 23.13 191 827 5,475 26 HOU 6.9 944 19.95 186 933 5,037 27 TUS 6.5 661 9.75 140 1,440 4,745 28 ONT 6.3 853 11.05 186 1,686 4,599 29 IAD 6.1 645 18.67 144 773 4,453 30 MSY 5.9 629 16.83 146 867 4,307 31 SJC 5.8 766 9.66 181 1,876 4,234 32 HNL 5.7 986 5.51 237 4,304 4,161 33 FLL 5.6 529 10.26 130 1,268 4,088 34 CLE 5.5 798 38.60 198 513 4,015 35 PDX 5.3 699 9.77 180 1,844 '.,869 36 BDL 5.3 804 21.31 208 978 _,869 37 MDW 5.3 399 72.19 104 144 869 38 SMF 5.0 659 9.98 181 1,810 ,650 39 SNA 5.0 620 9.55 170 1,784 1,650 40 RNO 4.9 545 8.83 153 1,739 3,577 41 CMH 4.5 560 34.75 169 486 1,285 42 PBI 4.5 437 10.79 133 1,233 _,285 43 OMA 4.5 509 32.41 155 478 ,285 44 SLC 4.2 595 15.17 194 1,277 ,066 45 MDT 4.1 517 23.03 173 750 1,993 46 CLT 4.1 554 24.67 187 758 .993 47 SAT 4.0 441. 13.88 151 1,091 _.920 48 CVG 3.8 688 56.84 246 432 _,774 49 SRQ 3.8 359 11.55 129 1,11 .1.774 50 RDU 3.8 491 22.08 179 809 _.774 Top 50 O&D Markets for MSN Ranked by Passengers per Day Each Way (PDEW) - Year Ending 1st Qtr. 1991 O&D Revenue Yield Average Average Annual # Rank Market PDEW $(000) (Cents) Fare Haul Passengers 1 LGA 58.6 5,887 16.35 138 841 42,778 2 DCA 57.9 6,318 20.65 149 723 42,267 3 MSP 47.6 4,707 57.47 135 236 34,748 4 MCO 42.6 3,301 8.76 106 1,212 31,098 5 PHX 42.2 4,219 8.97 137 1,526 30,806 6 BOS 41.8 4,292 14.46 141 973 30,514 7 DTW 40.7 3,998 42.31 135 318 29,711 8 LAS 39.8 3,360 7.30 116 1,583 29,054 9 DEN 37.7 3,736 13.83 136 982 27,521 10 LAX 36.5 4,532 9.24 170 1,839 26,645 11 EWR 33.5 3,724 18.43 152 827 24,455 12 SFO 33.5 4,582 9.77 188 1,920 24,455 13 ORD 31.2 2,049 82.56 90 109 22,776 14 DFW 28.2 3,627 18.72 176 941 20,586 15 TPA 27.4 2,200 9.03 110 1,218 20,002 16 PHL 26.5 2,895 18.99 150 788 19,345 17 ATL 26.4 2,727 18.42 142 769 19,272 18 SEA 23.3 2,917 9.93 172 1,729 17,009 19 MIA 19.2 1,754 8.96 125 1,397 14,016 20 SAN 17.4 2,184 9.45 172 1,815 12,702 21 RSW 16.6 1,296 8.03 107 1,330 12,118 22 BWI 14.0 1,613 21.36 158 741 10,220 23 CLE 13.3 1,346 32.76 138 423 9,709 24 CMH 12.6 1,279 32.69 139 426 9.198 25 MSY 12.0 1,204 14.26 137 964 8,760 26 MCI 11.9 1,385 29.49 160 541 8,687 27 PDX 10.9 1,459 10.37 183 1,763 ,957 28 FLL 10.6 951 8.93 123 1,376 -,738 29 PIT 10.5 1,142 28.16 150 532 -,665 30 BDL 9.8 1,176 18.66 165 884 -,154 31 RDU 9.1 950 18.34 143 780 5,643 32 SNA 9.0 1,183 9.96 179 1,799 5,570 33 SMF 8.8 1,100 9.34 172 1,838 5,424 34 STL 8.5 997 45.69 161 353 ,205 35 PBI 8.4 724 8.75 118 1,348 =,132 36 IAD 8.4 920 21.21 150 708 ,132 37 SJC 8.2 1,238 10.77 207 1,919 =,986 38 SLC 8.2 952 12.19 160 1,311 =,986 39 BNA 7.7 1,038 32.54 184 565 5,621 40 IND 7.5 871 46.47 158 341 5,475 41 SRQ 7.5 542 7.79 99 1,274 =,475 42 CVG 7.5 950 42.84 174 407 =,475 43 ONT 7.0 932 10.20 182 1,785. 5.110 44 HNL 6.8 1,475 6.89 299 4,332 4.964 45 HPN 6.5 673 17.04 141 829 4,745 46 SYR 6.4 818 24.50 175 714 4.672 47 TUS 6.1 714 10.37 160 1,54C 4,453 48 RNO 6.1 698 9.27 158 1,70, 4,453 49 ABQ 6.0 725 13.20 166 1,259 4,380 50 OMA 5.9 616 27.80 144 518 4,307 78 ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO ALO CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI Travel Agent Ticket Sales in Dubuque July 1990 - June 1991 Orlando Los Angeles Seattle Tucson Washington Atlanta Columbus Dallas Harrisburg Indianapolis Las Vegas Miami Nashville New York Tampa Yankton Orlando Dubuque Tampa Fort Myers Miami New York Laguar Washington Detroit Phoenix Frankfurt Houston London Atlanta Denver Los Angeles New Orleans Fort Lauderdale Puerto Vallarta Newark Boston Dallas Kansas City St. Louis Las Vegas Cancun Pittsburgh 4 3 2 2 2 1 1 1 1 1 1 1 1 1 1 1 24 330 124 93 77 75 65 60 59 53 52 47 47 43 40 40 39 38 37 35 31 30 30 30 29 27 22 80 DSM : Las Vegas DSM : Phoenix DSM : Portland DSM : San Diego DSM : Orange County DSM : Orlando DSM : Albuquerque DSM : Washington DSM : Ontario DSM : Seattle DSM : Boston DSM : Denver DSM : Fort Myers DSM : Honolulu DSM : Los Angeles DSM : Tampa DSM : Chicago DSM : Dallas DSM : Fort Lauderdale DSM : Minneapolis DSM : St. Thomas DSM : Nassau DSM : Philadelphia DSM : San Antcnio DSM : Fayetteville DSM : Kansas City DSM : Miami DSM : Salt Lake City DSM : San Francisco DSM : Akron DSM : Colorado Springs DSM : Columbus DSM : Dayton DSM : Detroit DSM : Grand Rapids DSM : Hartford DSM : Houston DSM . Hyannis DSM : Indianapolis DSM : Jacksonville DSM : Liberal DSM : Milwaukee DSM . Nashville DSM : New Orleans DSM : New Yoram Lagu__d Appendix 3 24 17 12 12 10 10 7 7 6 6 5 5 5 5 5 5 4 4 4 4 4 3 3 3 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 CHI : West Palm Beach CHI : Munich CHI : San Francisco CHI : Sarasota CHI : Savannah CHI : Baltimore CHI : Nassau CHI : San Diego CHI : Acapulco CHI : Rockford CHI : Grand Cayman CHI : Montego Bay CHI : Nashville CHI : Ontario CHI : Portland CHI : Jacksonville CHI : San Antonio CHI : Seattle CHI : Vancouver CHI : Cincinnati CHI : Mexico CHI : Oklahoma City CHI : Hartford CHI : Jamaica CHI : Raleigh CHI : Cozumel CHI : Greensboro CHI : Madrid CHI : San Jose CHI : Zurich CHI : Guadalahara CHI : Guatemala City CHI : McAllen CHI : Minneapolis CHI : Paris CHI : Pensacola CHI : Toronto CHI : Albany CHI : Billings CHI : Charlotte CHI : Honolulu CHI : Indianapolis CHI : Montreal CHI : Omaha CHI : St Louis CHI : Vienna CHI : Birmingham CHI : Buffalo CHI : Calgary CHI : Charleston CHI : Cleveland 22 21 21 21 19 17 17 17 16 16 15 15 15 15 15 14 14 14 14 13 12 12 11 11 11 10 10 10 10 10 9 9 9 9 9 9 9 8 8 8 8 7 7 7 7 7 6 6 6 6 6 81 DSM DSM DSM DSM DSM DSM MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE MKE Newark Palm Springs Savannah South Bend Springfield Tucson 1 1 1 1 1 1 Orlando Fort Myers Seattle Tampa Washington San Francisco Las Vegas Los Angeles Portland Columbus Kansas City Orange County Philadelphia Atlanta Baltimore Denver Boston Detroit Fayetteville Jackson Hole Memphis Mobile Nassau New Orleans Phoenix Sarasota Bozeman Charlotte Chicago Dubuque Fort Laurderda_e Frankfurt Idaho Falls Juneau Knoxville Little ?.ock Miami New York Lagua=d Newark Ontaric Sacramento Saginaw 202 22 20 13 12 9 8 5 5 5 4 4 4 4 3 3 3 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 CHI : Long Beach CHI : Manchester CHI : Melbourne CHI : Mexico City CHI : Mobile CHI : Myrtle Beach CHI : Orange County CHI : Philadelphia CHI : San Juan CHI : St. Thomas CHI : Tallahassee CHI : Tulsa CHI : Austin CHI : Boise CHI : Columbus CHI : Norfolk CHI : Oakland CHI : Rochester CHI : Salt Lake City CHI : St Martin CHI : Tokyo CHI : Burlington CHI : Colorado Springs CHI : Dayton CHI : Dublin CHI : Ft Walton Beach CHI . Gainesville CHI . Hamburg CHI : Idaho Falls CHI : Lincoln CHI : Little Rock CHI : Memphis CHI : Providence CHI : Reno CHI : Roanoke CHI : Shannon CHI : Wausau CHI : Asheville CHI : Athens CHI Berlin CHI : Burbank CHI : Cedar Rapids CHI : Chattanooga CHI : Glascow CHI : Grand Rapids CHI : Italy CHI : Key West CHI . Knoxville CHI : Luxembourg CHI : Milan CHI . New York Kennedy 6 6 6 6 6 6 MKE MKE MKE MKE MKE MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI MLI Shreveport St. Louis Tucson West Palm Beach Worchester 1 1 1 1 1 Phoenix Las Vegas Los Angeles Fort Myers St. Louis Orlando Denver Tampa Honolulu Kansas City San Francisco West Palm Beach Atlanta Chicago Miami Sacramento San Diego San Jose Washington Colorado Springs Freeport Bah Jacksonville . Ontario . Sarasota : Dallas . New York Lagua=C Palm Springs Seattle Springfield Baltimore Ft. Smith Minneapolis Norfolk Boston Burbank Columbia Detroit Dubuque Knoxville Little Rock Memphis Mexico Nassau 165 43 36 34 27 26 19 17 16 14 14 13 10 8 8 7 7 7 7 7 6 6 6 6 6 5 5 5 5 5 4 4 4 4 3 3 3 3 3 3 3 3 3 3 82 111 0111 Top 50 O&D Markets for RFD Ranked by Passengers per Day Each Way (PDEW) - Year Ending 1st Qtr. 1991 O&D Revenue Yield Average Average Annual # Rank Market PDEW $(000) (Cents) Fare Haul Passengers 1 DTW 20.5 581 12.89 39 301 14,965 2 MSP 14.3 1,463 47.98 140 291 10,439 3 MCI 12.8 364 8.24 39 470 9,344 4 PHX 12.5 1,238 9.01 136 1,510 9,125 5 DEN 11.2 1,063 13.39 131 975 8,176 6 DFW 10.0 1,152 17.81 157 884 7,300 7 STL 7.2 224 13.18 42 322 5,256 8 LAX 6.6 791 9.08 165 1,818 4,818 9 ATL 5.7 525 18.54 125 676 4,161 10 BOS 5.7 568 14.59 137 938 4,161 11 LAS 5.6 529 8.17 130 1,587 4,088 12 SAN 5.4 962 13.68 245 1,789 3,942 13 MCO 5.3 412 9.77 106 1,082 3,869 14 LGA 5.3 605 19.50 156 802 3,869 15 PHL 4.9 551 20.70 155 748 3,577 16 DCA 4.8 475 19.85 137 689 3,504 17 CLE 4.7 534 40.23 155 385 3,431 18 SEA 4.7 904 14.98 265 1,769 3,431 19 TPA 4'.5 392 11.02 120 1,093 3,285 20 EWR 3.8 413 18.87 148 782 2,774 21 RSW 3.3 253 8.73 106 1,215 2,409 22 MIA 2.9 233 8.76 111 1,267 2,117 23 ORD 2.8 120 91.65 58 63 2,044 24 BNA 2.7 221 23.21 111 478 1,971 25 SNA 2.7 277 7.77 140 1,802 1,971 26 CMH 2.7 319 45.14 163 361 1,971 27 IAH 2.6 285 14.86 148 995 1,898 28 PIT 2.6 317 34.14 164 481 1,898 29 SFO 2.6 408 11.02 212 1,927 1,898 30 IND 2.5 168 38.88 93 239 1,825 31. SAT 2.4 191 9.92 110 1,104 1,752 32 ONT 2.3 366 12.24 216 1,767 _,679 33 CVG 2.2 317 59.33 197 332 1,606 34 MSY 2.2 172 11.87 107 905 1,606 35 BDL 2.2 251 18.62 158 847 1,606 36 MDW 1.9 116 110.86 83 75 1,387 37 TOL 1.9 68 17.69 49 277 1,387 38 DAY 1.8 227 54.19 168 310 1,314 39 RDU 1.8 212 21.62 161 744 1,314 40 TUL 1.7 117 14.31 93 648 1,241 41 SJC 1.7 355 14.79 284 1,918 1,241. 42 MDT 1.5 243 32.93 217 658 _,095 43 PDX 1.5 183 9.43 169 1,794 _,095 44 SRQ 1.5 119 9.61 110 1,149 _,095 45 OMA 1.5 148 27.92 138 495 _ 095 46 BWI 1.5 197 26.04 184 708 095 47 ABQ 1.4 141 11.65 138 1,187 .022 48 FLL 1.4 109 8.56 108 1,26.3 _,022 49 SLC 1.3 181 14.36 192 1,338 949 50 PVD 1.3 176 20.99 191 912 949 imn CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI Ottawa St. Croix Tucson Wichita Falls Amsterdam Aspen Bangor, ME Bankok Bridgeport Brussels Chicago Daytona Beach Des Moines Elmira Erie FT. Smith Green Bay Greensville Harrisburg Jackson Jackson Hole Kalmar Lake Tahoe Laredo Lexington Louisville Lynchburg Macon Milwaukee Missoula Monterrey Montgomery Newport News Oaxaca Panama City Quebec Quito Rome Sacramento Singapore South Bend Syracuse Teguclgalpa Tri Cities White Plains Worchester Aguasclalientes Akron Albuquerque Alexandria Allentown 3 MLI . 3 MLI . 3 MLI . 3 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 MLI . 2 2 2 2 MSN . 1 MSN . 1 MSN 1 MSN . 1 MSN . 1 MSN . 83 St. Thomas Wichita Beaumont Casper Fort Lauderdal Frenso Grand Junction Houston New Orleans Omaha Orange County Philadelphia Pittsburgh Tulsa Yuma Aberdeen Baton Rouge Buffalo Canton/Akron Charlotte Cleveland Dayton Greensboro Harlingen Hartford Huntsville Idaho Jackson Joplin Lansing Missoula Nashville Paris Roanoke Salt Lake City Savannah Scranton Spokane Toronto Tucson Turin Valdosta Orlando Tampa Washingzon Fort Myers Las Vegas Miami 480 152 65 46 44 27 24 CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI Altoona Anchorage Atlantic City Belize City Bermuda Bogota Canberra Champagne Columbia Coppenhagen Decatur Duluth Dusseldorf Eau Claire El Paso Evansville Fayetteville France Gothenburg Harlingen Helena Hickory Huntington Huntsville Iron Mountain Japan Juneau Kalamazoo Kalispell, MT Kona Lafayette Lancaster Lubbock Lyon Madison Manhattan Manila Moline Moncton Monroe Nairobi Naples New York Palm Springs Peoria Presque Saginaw Salisbury San Jose Costa F San Salvador Santiago MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN Boston Fort Lauderdale New York LaGuard Detroit Jacksonville Dallas Atlanta Hartford Los Angeles Minneapolis Chicago San Francisco Sarasota Seattle Sacramento West Palm Beach Montego Bay New Orleans Newark Salt Lake City Albany Buffalo Colorado Jackson Phoenix White Plains Nassau Syracuse Baltimore Columbus Denver Honolulu Kansas City Raleigh Victoria Allentown Billings Cancun Charlotte Cleveland Columbia Evansville France Great Falls Houston Louisville Nashville Philade _chia Portland Souix Falls St. Lou_s 21 18 16 13 13 12 10 10 9 9 8 8 8 8 7 7 6 6 6 6 5 5 Springa 5 5 5 5 4 4 3 3 3 3 3 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 84 CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI CHI Sapporo Scranton Seoul St Maarten Stuttgart Taiwain Timmins Turin Villahermosa Waterloo Wilmington 1 1 1 1 1 1 1 1 1 1 1 CID : Las Vegas CID : Phoenix CID : Orlando CID : Denver CID : Los Angeles CID : San Diego CID : Tampa CID : Dallas CID : San Francisco CID : Fort Myers CID : Honolulu CID : Seattle CID : Palm Springs CID : Reno CID : Kansas city CID . Tucson CID : Portland CID : Miami CID : Houston CID : Fort Lauderdale CID : San Antonio CID : Ontario CID : Colorado Springs CID : Atlanta CID : Washington CID : New York Laguard CID : San Jose CID : Wichita CID : Boston CID : New Orleans CID : Omaha CID : Burbank CID : Fresno CID : St. Louis CID : Jackson Hole CID : Oakland CID : West Palm Beach 2,537 760 535 180 134 92 85 72 69 68 54 53 53 48 48 41 41 40 37 36 35 29 28 26 24 24 23 22 22 21 21 20 19 19 19 17 17 17 85 MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSN MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP MSP Albuquerque Birmingham Bloomington Boise Charleston Cincinnati Dublin Fargo Fort Wayne Grand Rapids Indianapolis Knoxville LaCrosse Lansing Long Beach Longview Memphis Missoula Norfolk Oakland Omaha Pittsburgh Rochester San Diego Traverse City Tucson Dubuque Anchorage Dallas Reno Honolulu Atlanta Kansas City San Francisco Boston Denver Miami Chicago Edmonton Frankfur `. Phoenix Salt Late City Buffalo Detroit Green Bay New York Laca_: Portlanol Spokane 676 25 14 12 8 7 6 6 6 5 5 5 4 4 4 4 4 3 3 3 3 3 3 CID . Sarasota CID : Albuquerque CID : Charlotte CID : Orange County CID : Salt Lake City CID : Anchorage CID : Norfolk CID : Baltimore CID : Memphis CID . Sacramento CID : Spokane CID : Austin CID : Chicago CID : Jacksonville CID : Burlington CID : Boise CID : Detroit CID : Eugene CID : Greensboro CID : Laguardia CID : Raleigh CID : Aspen CID : Savannah CID : Bakersfield CID . Charleston CID : Columbus CID : Newark CID : Oklahoma City CID : Port au Prince CID : Winnipeg CID . Durango CID . Fairbanks CID : Flagstaff CID : New York Kennedy CID : Palm Beach CID : Pueblo CID . Santa Barbara CID : Springfield CID : Buffalo CID : Nashville CID : Pittsburgh CID : Scottsdale CID : Sioux City CID : Binghamton CID : Cleveland CID : Columbia CID : Dayton CID : Farmington CID : Frankfurt CID : Grand Juction CID : Hartford 16 MSP : Baltimore 15 MSP : Bismarck 15 MSP : Burlington 14 MSP : Charlotte 14 MSP : Dayton 12 MSP : Des Moines 12 MSP : Fort Myers 11 MSP : Grand Cayman 11 MSP : Grand Rapids 11 MSP : Las Vegas 11 MSP : Little Rock 10 MSP : Louisville 10 MSP : Madison 10 MSP : Newark 9 MSP : Richmond 8 MSP : San Diego 8 MSP : Seattle 8 MSP : St. Louis 8 MSP : Toronto 8 MSP : Winnipeg 8 MSP : Aberdeen 7 MSP : Akron/Canton 7 MSP : Athens 6 MSP : Boise 6 MSP : Champagne 6 MSP : Cheyenne 6 MSP . Cincinnati 6 MSP : Eugene 6 MSP : Fargo 6 MSP : Hawaii 5 MSP : Huron 5 MSP : Iceland 5 MSP : Jamestown 5 MSP : Los Angeles 5 MSP : Marseille 5 MSP : Memphis 5 MSP : Minot 5 MSP : Moline 4 MSP : Montreal 4 MSP : Munich 4 MSP : Omaha 4 MSP : Palm Springs 4 MSP Philadelphia 3 MSP : Pittsburgh 3 MSP : Rhinelander 3 MSP : Rochester 3 MSP : Salem 3 MSP : Sarasota 3 MSP : Savanna: 3 MSP : Sioux City 3 MSP : Sioux Falls 86 CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID Indiana Joplin Lexington Lihue Little Rock Louisville Medford Midland/Odessa Montrose Paris Philadelphia Richmond Rochester Scranton Toronto Vancouver Yuma Akron Aruba Berlin Calgary Casper Edmonton Florence Ft Smith Gulfport Harrisburg Kona/Kailua Long Beach Manchester Minneapolis Monterey Rapid City Redding Salisbury,MD San Juan Alexandria Appleton Atlantic City Augusta, GA Bangor Bermuda Billings Birmingham Cheyenne Cody Colima Corpus Christi Dothan Dusseldorf El Paso MSP MSP MSP MSP Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Tampa Tyler Washington Williamsport Dubuque Chicago Las Vegas Phoenix San Francisco Los Angeles Tampa Cedar Rapids New York Denver Orlando Atlanta Kansas City Rockford Dallas Nassau Houston Portland Madison Miami Minneapolis Moline Pittsburgh Wichita Philadelphia Indianapolis Long Beach Memphis New Orleans San Antcnio Seattle Fort Myers Governors harbor Greensbcro Kona San Diego San Jose Tulsa Albuquerque Austin Baltimcre Boston Cairns Raleigh 1 1 1 1 212 103 59 52 42 31 30 26 22 Laguard 21 20 20 19 18 17 16 15 14 12 11 11 10 10 10 10 8 7 7 7 7 7 7 6 6 6 6 6 6 6 5 5 5 5 5 5 87 CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID CID DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ Gallup Grand Island Grand Rapids Great Falls Guaymas Huntsville Kahului Kalispell London Madrid Melbourne Mendoza,Argentin Milan Narita New York Rhode Island Seoul Sioux Falls St John State College Steamboat Spring Stuttgart Syracuse Traverse City Wellington White Plains Witchita Las Vegas Chicago Phoenix Minneapolis Los Angeles Washington Dallas New York,Laguar Denver San Diego Boston Atlanta San Francicso Orlando Seattle Detroit New Orleans Houston Philadelphia Baltimore Tampa 3,349 805 738 722 446 416 391 323 320 318 294 288 277 254 252 252 172 172 171 170 143 143 88 Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Other: Washington Burbank Colorado Springs Des Moines Honolulu Kahului La Paz Lincoln Ontario Sacramento St. Louis Tallahassee Buffalo Charlotte Cincinatti Detroit El Paso Frankfurt Freeport Fresno Harlingen Jacksonville Leonguanajuato Lubbock Melbourne Mexico City Newark Oakland Omaha Reno Syracuse Toronto Albany Allentown Anchorace Aruba Aukland Chadron Columbus Evansville Fort Lauderda_a Gladstone Hilo Joplin Kaua Ka_lua Lewiston London Long Island Maui Medford Milan DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ Newark Raleigh Miami Portland Kansas City Ontario Orange County Hartford San Antonio Nashville Pittsburgh Reno Sacramento St. Louis Tucson Fort Myers Salt Lake City Cleveland Austin Columbus San Jose Cincinnatti Toronto Honolulu Louisville Albuquerque Charlotte Indianapolis Greensboro Palm Springs Tulsa Memphis Spokane Toledo Montreal Rochester South Bend Fort Lauderdale Grand Rapids Omaha Albany Norfolk Anchorage Harrisburg Providence Syracuse Akron Frankfurt Jacksonville Savannah El Paso 138 Other: 137 Other: 135 Other: 124 Other: 121 Other: 119 Other: 109 Other: 104 Other: 103 Other: 100 Other: 93 Other: 92 Other: 90 Other: 90 Other: 87 Other: 86 Other: 86 Other: 85 Other: 84 Other: 81 Other: 80 Other: 78 Other: 78 Other: 75 Other: 72 Other: 65 Other: 59 Other: 59 Other: 58 Other: 57 Other: 55 Other: 54 Other: 47 Other: 43 Other: 42 Other: 42 Other: 39 Other: 38 Other: 37 Other: 37 Other: 36 Other: 35 Other: 34 Other: 34 Other: 34 Other: 34 Other: 33 Other: 32 Other: 29 Other: 28 Other: 27 Other: Milwaukee Nashville Orange County Pensacola Portland, Maine Rome Salt Lake City Sarasota Singapore Treasure Tucson Vancouver Vero Beach Yuma Amarillo Aspen Baton Rouge Brindis Burlington, IA Cabimas Cancun Charleston Chattanooga Chile Cleveland Columbia Corpus Cristi Dayton Daytona Beach Dusseldorf Elkins Elmira Eugene Flagstaff Fort Wayne Ft Collins Gambell Grand Forks Grand Rapids Green Bay Greensv_ lle Gulfporo Gustavus Hartford Ireland Jackson :sole Jakarta Ketchikan Knoxville Lafayet _e Lancaster n 89 DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ DBQ Oakland Oklahoma City Birmingham Dayton Evansville London West Palm Beach Charleston San Juan Sioux Falls Buffalo Columbia, SC Knoxville Laredo Sarasota Traverse City Harlingen Richmond Allentown Burlington Corpus Christi Lexington Shreveport Duluth Fayetteville Kalamazoo Long Island Myrtle Beach Billings Boise Tokyo Winnepeg Davao Daytona Beach Fargo Greensville Long Beach Manchester Montgomery Colorado Springs Eugene Fresno Minot Newport News Sioux City Tallahassee Vancouver Medford Turin Amarillo Cancun 24 Other: 24 Other: 23 Other: 23 Other: 23 Other: 23 Other: 23 Other: 20 Other: 20 Other: 20 Other: 19 Other: 19 Other: 19 Other: 18 Other: 18 Other: 18 Other: 17 Other: 17 Other: 16 Other: 16 Other: 16 16 16 15 RFD . 15 RFD . 15 RFD . 15 RFD . 15 RFD . 14 RFD . 14 RFD . 14 RFD . 14 RFD . 13 RFD . 13 RFD . 13 RFD . 13 RFD . 13 RFD . 13 RFD . 13 RFD . 12 RFD . 12 RFD . 12 RFD . 12 RFD . 12 RFD . 12 RFD . 12 RFD . 12 RFD . 11 RFD . 11 RFD . 10 RFD . 10 RFD . Lexington Lihue Little Rock Monterey New York Obisco Oklahoma City Palm Springs Presque Isle Rapid City Rochester Saginaw San Juan San Salvador Sioux City St. Thomas Tawian Theif River Fall Tokyo West Palm Beacn Orlando Detroit St. Louis Tampa Atlanta Kansas City Denver Dallas Boston West Palm Beac Phoenix Fort Myers Nashville Chicago Philadelphia New York Lagu Washington New Orleans Las Vegas Sarasota Toledo Daytona Beach Miami Akron Baltimore_ San Ant:n_o Cleveland Fort Lai erda_a 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 953 65 64 46 38 36 28 24 22 21 20 19 18 18 17 16 15 14 13 11 11 11 10 10 9 7 7 6 6 90 DBQ : Fort Wayne DBQ : Huntsville DBQ : Lansing DBQ : Little Rock DBQ : McAllen DBQ : Paris DBQ : Pensacola DBQ : Wichita DBQ : Bakersfield DBQ : Canton/Akron DBQ : Rapid City DBQ : Zurich DBQ : Baton Rouge DBQ : Kahului DBQ : Kalispell DBQ : Lubbock DBQ : Melbourne DBQ : Milwaukee DBQ : Mobile DBQ : Roanoke DBQ : Springfield DBQ : Chattanooga DBQ : Monterey DBQ : Newburgh DBQ : Parkersburg DBQ : Thief River Fall DBQ : Thunder Bay DBQ : Aberdeen DBQ : Asheville DBQ : Bangor DBQ : Bismarck DBQ : Brainard DBQ : Calgary DBQ : Gainesville DBQ : Great Falls DBQ : Green Bay DBQ : Jackson DBQ : Missoula DBQ : Steamboat Spring DBQ : White Plains DBQ : Youngstown 10 RFD 10 RFD 10 RFD 10 RFD 10 RFD 10 RFD 10 RFD 10 RFD 9 RFD 9 RFD 9 RFD 9 RFD 8 RFD 8 RFD 8 RFD 8 RFD 8 RFD 8 RFD 8 RFD 8 RFD 8 RFD 7 RFD 7 RFD 7 RFD 7 RFD 7 RFD 7 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 RFD 6 6 12,089 91 Jacksonville Orange County Albany Los Angeles Houston Indianapolis Lansing Minneapolis Muskegon Newark Raleigh Austin Chattanoga Columbus Flint Harlingen Lynchburg Oklahoma City San Diego Albuquerque Charlotte Cincinnati Corpus Cristi Greensboro Hartford Honolulu Louisville Memphis New York Ontario Pittsburgh Rapid City Reno Rochester Syracuse Toronto Tulsa Wichita Wichita Falls Appendix 4 Travel Agent Ticket Sales in Dubuque July 1990 - June 1991 DBQ CHI Other MICE CID DSM MLI MSN MSP RFD ALO Total Las Vegas 805 29 52 5 760 24 36 27 2 18 1 1759 Phoenix 722 53 42 2 535 17 43 5 4 11 1434 Orlando 252 330 20 22 180 10 19 152 7 4 996 Chicago 738 2 59 1 10 4 8 8 4 17 851 Los Angeles 416 40 30 5 92 5 34 9 1 13 3 648 Denver 318 40 20 3 134 5 17 3 5 24 569 Washington 391 60 5 9 24 7 7 46 1 2 552 Dallas 323 30 16 69 4 5 12 12 22 1 494 Minneapolis 446 9 10 2 4 4 9 1 485 New York-LGA 320 65 21 1 31 1 5 16 3 1 464 San Diego 294 17 6 85 12 7 1 2 14 438 Tampa 143 93 26 12 72 5 16 65 1 1 434 Atlanta 277 43 19 3 24 8 10 6 36 1 427 San Francicso 254 21 31 8 68 2 13 8 6 411 Boston 288 31 5 2 21 5 3 21 5 21 402 Seattle 252 14 7 13 53 6 5 8 2 2 362 Fort Myers 86 77 6 20 54 5 27 44 2 18 339 Detroit 172 59 3 2 8 1 3 13 3 64 328 Miami 135 75 11 1 37 2 7 24 5 2 1 300 Houston 171 47 14 36 1 2 2 2 275 New Orleans 172 39 7 2 21 1 2 6 16 266 Dubuque 124 103 1 3 25 256 Kansas City 121 30 18 4 41 2 14 3 6 3 242 Portland 124 15 12 5 40 12 2 3 213 Philadelphia 170 6 8 4 3 3 2 2 2 201 Baltimore 143 17 5 3 11 4 3 2 7 195 Newark 138 35 3 1 6 1 6 2 3 195 Nashville 100 15 2 4 1 1 2 65 1 191 St. Louis 90 37 4 1 19 26 2 2 1 182 Ontario 119 15 4 1 28 6 6 1 180 Pittsburgh 93 22 10 4 2 1 _ 46 179 Honolulu _ 75 8 4 53 5 14 3 7 1 170 Reno 92 4 3 48 e 11 166 Raleigh 137 11 5 8 3 1 165 San Antonio 103 14 7 29 3 1 157 Orange County 109 6 2 4 14 10 2 1 148 Fort Lauderdale 38 38 2 1 35 4 2 18 6 144 Tucson 87 3 2 1 41 1 1 1 2 139 Hartford 104 11 1 3 1 1 13 1 132 San Jose 80 10 6 22 7 125 Sacramento 90 2 4 1 11 7 7 122 Salt Lake City 86 5 2 14 2 1 6 - 120 Palm Springs 57 1 1 48 1 5 _ 114 Austin 84 5 5 10 2 106 92 DBQ CHI Other MAE CID DSM MLI MSN MSP RFD ALO Total Poi 411q1 Columbus 81 5 2 4 6 1 3 2 1 105 Cleveland 85 6 1 3 1 2 6 104 Cincinnatti 78 13 3 1 1 1 97 Toronto 78 9 3 3 1 2 96 Albuquerque 65 1 5 15 7 1 1 95 Frankfurt 32 52 3 1 3 4 95 Sarasota 18 21 2 2 16 6 8 1 20 94 Charlotte 59 8 3 1 15 1 2 2 1 92 Jacksonville 29 14 3 10 1 6 13 10 86 Memphis 54 4 7 2 11 3 1 1 3 86 West Palm Beach 23 22 1 1 22 10 7 86 Greensboro 58 10 6 8 1 1 84 Louisville 72 2 3 2 2 1 82 Indianapolis 59 7 7 1 1 1 1 77 London 23 47 2 1 73 Omaha 37 7 3 20 2 1 1 71 Tulsa 55 6 6 2 69 Anchorage 34 1 2 12 14 63 Spokane 47 11 1 3 62 Colorado Springs 12 4 4 26 1 6 5 58 Akron 42 1 2 1 1 _ 9 57 Norfolk 35 5 12 4 1 57 Savannah 28 19 7 1 1 1 57 Albany 36 8 2 5 4 55 Rochester 42 5 1 3 1 _ 1 54 Rapid City 9 1 2 38 50 Oakland 24 5 3 17 1 50 Montreal 42 7 _ 50 Nassau 2 17 15 2 3 3 4 46 Grand Rapids 37 3 1 1 1 1 2 46 Wichita 10 10 23 3 46 Syracuse 34 2 3 1 4 1 45 Oklahoma City 24 12 1 6 1 44 Toledo 43 43 South Bend 39 2 1 42 Buffalo 19 6 3 4 1 5 41 Cancun 10 27 1 2 40 Harrisburg 34 2 2 1 39 Providence 34 4 38 Puerto Vallarta 37 37 Fresno 12 3 19 2 36 Dayton 23 4 1 3 1 1 _ 35 Charleston 20 6 1 6 1 34 Rockford 16 17 33 El Paso 27 1 3 1 32 Burlington 16 4 1 9 - 32 Hibbing 3 28 31 Vancouver 12 14 2 3 31 Burbank 2 3 4 19 3 31 93 Rim Imo Birmingham Boise Long Beach Columbia, SC San Juan Knoxville Evansville Daytona Beach Montego Bay Cedar Rapids Billings Harlingen Sioux Falls Little Rock New York Jackson Hole Paris Lexington Winnepeg Munich Richmond Tallahassee Eugene Pensacola Allentown Myrtle Beach Manchester Tokyo Laredo Fayetteville Traverse City Corpus Christi McAllen Zurich Springfield Sioux City Acapulco Mexico Melbourne Lynchburg Madison Shreveport Long Island Grand Cayman Greensville Medford Kalamazoo Duluth Mobile DBQ CHI Other MKE CID DSM MLI MSN MSP RFD ALO Total 23 14 13 19 20 19 23 13 5 1 14 17 20 10 6 5 6 7 1 1 6 1 3 1 1 1 2 2 1 15 3 22 8 1 3 1 8 2 3 2 1 1 4 1 1 3 1 1 1 1 2 1 2 17 10 9 3 16 2 1 3 14 6 21 17 3 12 6 4 12 1 8 10 9 2 16 1 2 15 6 13 6 2 14 5 1 18 2 15 1 2 18 1 16 1 1 10 9 9 10 8 5 12 1 4 2 16 3 12 8 6 3 1 2 3 1 11 16 1 15 2 15 13 2 1 11 2 3 15 1 15 1 8 6 2 1 1 1 3 2 3 1 2 6 2 1 1 2 1 3 2 1 2 1 5 3 2 1 2 1 2 31 29 29 29 29 28 28 10 26 26 26 25 2 24 24 24 19 1 23 23 23 22 22 22 22 22 22 21 21 21 21 20 20 20 20 1 19 19 19 19 18 18 18 18 15 17 17 17 17 17 16 16 16 16 16 q 94 DBQ CHI Other MEO CID DSM MLI MSN MSP RFD ALO Total St. Thomas Lansing Bakersfield Montgomery Fargo Fort Wayne Kahului Hilo Jackson White Plains Roanoke Newport News Aspen Calgary Chattanooga Lincoln Minot Milwaukee Turin Huntsville Davao Helena Green Bay Moline Lubbock Monterey Mexico City Muskegon Fort Smith Idaho Falls Madrid Jamaica Amarillo Guatemala Cozumel Baton Rouge Missoula Kalispell Scranton Grand Junction Guadalajara Gainesville Freeport Great Falls Kona Asheville Bangor Vienna Des Moines 2 6 1 4 3 16 10 1 1 3 15 9 6 15 13 2 15 13 1 1 15 13 1 1 15 8 6 1 15 1 2 11 14 6 2 1 5 14 6 2 1 5 14 9 4 1 14 12 2 14 4 2 1 7 14 6 6 2 14 7 3 1 2 13 5 4 4 13 12 1 13 8 2 2 1 13 11 1 1 13 10 1 1 1 13 13 13 5 1 6 12 6 2 1 3 12 1 10 1 12 8 1 3 12 7 2 1 2 12 3 6 3 12 5 6 11 3 2 2 4 11 5 4 1 1 11 10 1 11 11 11 10 1 11 2 9 11 10 10 8 1 1 10 6 2 1 1 10 8 1 1 10 5 1 3 1 10 5 3 2 10 1 9 10 6 4 10 3 6 9 6 1 2 9 1 6 2 9 6 3 9 6 2 1 9 2 7 9 1 2 4 = 9 95 DBQ CHI Other MFO; CID DSM MLI MSN MSP RFD ALO Total Wausau 4 4 8 New York Kennedy 3 5 8 Midland 5 3 8 Saginaw 5 1 1 1 8 Thief River Falls 7 1 8 Aberdeen 6 1 1 8 Bismarck 6 2 8 Fort Walton Beach 4 4 8 Lihue,Kauai 3 1 3 7 Thunder Bay 7 7 Gulfport 4 1 2 7 Newburgh 7 7 Port A Prince 1 6 7 Parkersburg 7 7 Edmonton 1 2 4 7 Yuma 2 3 2 7 Hilton Head 2 4 6 Hickory 2 1 3 6 Brainard 6 6 Rome 2 2 2 6 Steamboat Springs 6 6 Flagstaff 1 5 6 Augusta 5 1 6 Maui 4 2 6 Milan 3 2 1 6 Berlin 1 3 2 6 Bermuda 4 1 1 6 Governors Harbour 6 6 Shannon 2 4 6 Glasgow 3 3 6 Joplin 2 3 1 6 Santa Barbara 1 5 6 Youngstown 6 6 Quito 4 2 6 Casper 2 2 2 6 Dusseldorf 3 1 1 1 6 Flint 3 2 5 Florence 3 2 5 Presque Isle 3 1 1 5 Pueblo 5 5 Lake Tahoe 3 2 5 Cairns 5 5 Beaumont 3 2 5 Naples 4 1 5 Martha's Vine 5 5 Gunnison 5 5 Key West 2 3 5 Fairbanks 5 5 Grand Forks 4 1 5 96 PH! Owl IMI DBQ CHI Other MRE CID DSM MLI MSN MSP RFD ALO Total ---------------- ------------------------------------------------------------------------- Elm;ra 2 2 1 5 Athens 1 3 1 5 Durango 5 5 Terre Haute 5 5 Dublin 4 1 5 St. Martin 5 5 Singapore 1 2 2 5 Victoria 2 3 5 Hearst 1 3 4 Hawaii 1 3 4 Redding 2 2 4 St. Croix 1 3 4 Montrose 1 3 4 Ottawa 1 3 4 Erie 2 2 4 Farmington 1 3 4 Panama City 2 2 4 Pasco 4 4 Stuttgart 4 4 Scottsdale 4 4 Quebec 2 2 4 Dothan 3 1 4 Stockholm 4 4 Bozeman 3 1 4 Champagne 2 1 1 4 Hamburg 4 4 Japan 3 1 4 Aruba 2 2 4 Italy 1 3 4 La Paz 4 4 Hyannis 3 1 4 Macon 2 2 4 Tri Cities 2 2 4 Lancaster 2 1 1 4 Tegucigalpa 2 2 4 Lewiston 1 2 3 Redmond 3 3 Indiana 3 3 Lafayette 1 1 1 3 Leonguanajua 3 3 Worcester 2 1 3 Lawton 3 3 Abilene 3 3 Grand Island 2 1 3 Amsterdam 1 2 3 Jamestown 2 - 3 Decatur 2 1 3 Pierre 3 3 Santa Fe 3 3 97 DBQ CHI Other MSE CID DSM MLI MSN MSP RFD ALO Total Long View 2 Terrace 3 Wichita Falls 3 Huntington 2 1 France 1 Marquette 3 Salisbury 1 2 Rhinelander 2 Alexandria 1 1 1 Atlantic City 1 1 1 Tuscalossa 3 Binghamton 3 St. Maarten 2 1 Luxembourg 3 Hastings 1 Williamsport 1 San Salvador 1 1 Salem 1 Altoona 1 1 Santa Ana 2 Butte 2 Chadron 2 San Luis Obispo 1 1 Caracas 2 Sudbury 2 Blue Bell 2 Aukland 2 Stuttgart 1 1 Taiwan 1 1 Bloomington 1 St. Johns 1 1 Bemidji 2 Treasure 2 Brussels 2 Bangkok 2 Waterloo 1 1 Bradford 2 Vero Beach 2 Visalia 2 Waco 2 Seoul 1 1 Brindis 1 1 Bridgeport 2 Kalmar 2 Fort Huachuca 2 Pullman 2 Islip 2 Owensboro 2 Gladstone 2 98 1 2 1 1 1 1 omi nms �w n DBQ CHI Other MRE CID DSM MLI MSN MSP RFD ALO Total ----------------- ------------------------------------------------------------------------ Portland,ME 2 2 Kamloops 2 2 La Crosse 1 1 2 Cheyenne 1 1 2 Pendleton 2 2 Greensburg 2 2 New Haven 2 2 Juneau 1 1 2 Iceland 1 1 2 Oaxaca 2 2 Harrison 2 2 Escanaba 2 2 Moncton 1 1 2 Val D'or 1 1 Vail 1 1 Utica 1 1 Manzanillo 1 1 Tyler 1 1 Tortola 1 1 Marseille 1 1 Timmins 1 1 Belize City 1 1 Baskatoon 1 1 Lyon 1 1 Barbados 1 1 Manhatten 1 1 Villahermosa 1 1 Mankato 1 1 Manila 1 1 Valdosta 1 1 Mendoza 1 1 Wilmington 1 1 Kingman 1 1 Kodiak City 1 1 Williston 1 1 Johnstown 1 1 Aguasclalien 1 1 Jakarta 1 1 Yankton 1 1 Ketchikan 1 1 Wilkes-Barre 1 1 Huron - 1 Lake Charles 1 1 Walla Walla 1 1 Latrobe 1 1 Iron Mountain 1 1 Liberal 1 1 Ireland 1 1 Lebanon 1 1 99 Percentage Distribution of Travel Agent Ticket Sales in Dubuque July 1990 - June 1991 DSO CHI Other )SS CID DSK KLI MSS 11SP STD Appendix 5 ALO Las Vegas 45.76% 1.65% 2.96% 0.28% 43.21% 1.36% 2.05% 1.53% 0.11% 1.02% 0.06% Phoenix 50.35% 3.70% 2.93% 0.14% 37.31% 1.19% 3.00% 0.35% 0.28% 0.77% Orlando 25.30% 33.13% 2.01% 2.21% 18.07% 1.00% 1.91% 15.26% 0.70% 0.40% Chicago 86.72% 0.24% 6.93% 0.12% 1.18% 0.47% 0.94% 0.94% 0.47% 2.00% Los Angeles 64.20% 6.17% 4.63% 0.77% 14.20% 0.77% 5.25% 1.39% 0.15% 2.01% 0.46% Denver 55.89% 7.03% 3.51% 0.53% 23.55i 0.88% 2.99% 0.53% 0.88% 4.22% Washington 70.83% 10.87% 0.91% 1.63% 4.35% 1.27% 1.27% 8.33% 0.184 0.36% Dallas 65.38% 6.07% 3.24% 13.97% 0.81% 1.01% 2.43% 2.43% 4.45% 0.20% Minneapolis 91.96% 1.86% 2.06% 0.41% 0.82% 0.82% 1.86% 0.21% New York - LGA 68.97% 14.01% 4.53% 0.22% 6.68% 0.22% 1.08% 3.45% 0.65% 0.22% San Diego 67.12% 3.88% 1.37% 19.41% 2.74% 1.60% 0.23% 0.46% 3.20% Tampa 32.95% 21.43% 5.99% 2.76% 16.59% 1.15% 3.69% 14.98% 0.23% 0.23% Atlanta 64.87% 10.07% 4.45% 0.70% 5.62% 1.87% 2.34% 1.41% 8.43% 0.23% San Francicso 61.80% 5.11% 7.54% 1.95% 16.55% 0.49% 3.16% 1.95% 1.46% Boston 71.64% 7.71% 1.24% 0.50% 5.22% 1.24% 0.75% 5.22% 1.24% 5.22% Seattle 69.61% 3.87% 1.93% 3.59% 14.64% 1.66% 1.38% 2.21% 0.55% 0.55% Fort Myers 25.37% 22.71% 1.77% 5.90% 15.93% 1.47% 7.96% 12.98% 0.59% 5.31% Detroit 52.44% 17.99% 0.91% 0.61% 2.44% 0.30% 0.91% 3.96% 0.91% 19.51% Miami 45.00% 25.00% 3.67% 0.33% 12.33% 0.67% 2.33% 8.00% 1.67% 0.67% 0.33% Houston 62.18% 17.09% 5.09% 13.09% 0.36% 0.73% 0.73% 0.73% New Orleans 64.66% 14.66% 2.63% 0.75% 7.89% 0.38% 0.75% 2.26% 6.02% Dubuque 48.44% 40.23% 0.39% 1.17% 9.77% Kansas City 50.00% 12.40% 7.44% 1.65% 16.94% 0.83% 5.79% 1.24% 2.481; 1.24% Portland 58.22% 7.04% 5.63% 2.35% 18.78% 5.63% 0.94% 1.41% Philadelphia 84.58% 2.99% 3.98% 1.99% 1.49% 1.49% 1.00% 1.00% 0.50% 1.00% Baltimore 73.33% 8.721 2.56% 1.54% 5.64% 2.05% 1.54% 1.03% 3.59% Newark 70.77% 17.95% 1.54% 0.51% 3.08% 0.51% 3.08% 1.03% 1.54% Nashville 52.36% 7.85% 1.05% 2.09% 0.52% 0.52% 1.05% 34.03% 0.52% St. Louis 49.45% 20.33% 2.20% 0.55% 10.44% 14.29% 1.10% 1.10% 0.55% Ontario 66.11% 8.33% 2.22% 0.56% 15.56% 3.33% 3.33% 0.56% Pittsburgh 51.96% 12.29% 5.59% 2.23% 1.12% 0.56% 0.56% 25.70% Honolulu 44.12% 4.71% 2.35% 31.18% 2.94% 8.24% 1.76% 4.:2% 0.59% Reno 55.42% 2.41% 1.81% 28.92% 4.82% 6.63% Raleigh 83.03% 6.67% 3.03% 4.85% 1.82% 0.61% San Antonio 65.61% 8.92% 4.46% 18.47% 1.91% 0.64% Orange County 73.65% 4.05% 1.35% 2.70% 9.46% 6.76% 1.35% 0.68% Fort Lauderdale 26.39% 26.39% 1.39% 0.69% 24.31% 2.78% 1.39% 12.50% 4.17% Tucson 62.59% 2.16% 1.44% 0.72% 29.50% 0.72% 0.72% 0.72% 1.44% Hartford 78.79% 8.33% 0.76% 2.27% 0.76% 0.76% 7.58% 0.76% San Jose 64.00% 8.00% 4.80% 17.60% 5.60% Sacramento 73.77% 1.64% 3.28% 0.82% 9.02% 5.74% 5.74% Salt Lake City 71.67% 4.17% 1.67% 11.67% 1.67% 0.83% 5.00% 3.33% Palm Springs 50.00% 0.88% 0.88% 42.11% 0.88% 4.39% 0.88% Austin 79.25% 4.72% 4.72% 9.43% 1.89% Columbus 77.14% 4.76% 1.90% 3.81% 5.71% 0.95% 2.86% 1.90% 0.95% Cleveland 81.73% 5.77% 0.96% 2.88% 0.96% 1.92% 5.77% Cincinnatti 80.41% 13.40% 3.09% 1.03% ..03% 1.03% Toronto 81.25% 9.38% 3.13% 3.13% 1.04% _.38% Albuquerque 68.42% 1.05% 5.26% 15.791; 7.37% 1.7,5% 1.05% Frankfurt 33.68% 54.74% 3.16% 1.05% 3.16% 4.21% Sarasota 19.15% 22.34% 2.13% 2.13% 17.02% 6.38% 8.51% ..:6% 21.28% Charlotte 64.13% 8.70% 3.26% 1.09% 16.30% 1.09% 2..7% _.:7% 1.09% Jacksonville 33.72% 16.28% 3.49% 11.63% 1.16% 6.98% 15..2% 11.63% Memphis 62.79% 4.65% 8.14% 2.33% 12.79% 3.49% 1.16% 1.16% 3.49% West Palm Beach 26.74% 25.58% 1.16% 1.16% 25.58% 11.63% 8.14% Greensboro 69.05% 11.90% 7.14% 9.52% 1.19% 1.19% Louisville 87.80% 2.44% 3.66% 2.44% 2.44% 1.22% Indianapolis 76.62% 9.09% 9.09% 1.30% 1.30% 1.30% 1.30% London 31.51% 64.38% 2.74% 1.37% Omaha 52.11% 9.86% 4.23% 28.17% 2.82% 1.41% .41% Tulsa 79.71% 8.70% 8.70% 2.90% Anchorage 53.97% 1.59% 3.17% 19.05% ::.22% Spokane 75.81% 17.74% 1.61% •34% Colorado Springs 20.69% 6.90% 6.90% 44.83% 1.72% 10.34% :.62% Akron 73.68% 1.75% 3.51% 1.75% 1.75% :.-5% 15.79% Norfolk 61.40% 8.77% 21.05% 7.02% 1.75% 100 DBQ CBI Other MBZ CID DSl[ 16I MSS MST RTD ALO Savannah 49.12% 33.33% 12.284 1.75% 1.75% 1.75% Albany 65.45% 14.55% 3.644 9.09% Rochester 77.784 9.26% 1.85% 5.56% 1.854 1.85% Rapid City 18.00% 2.00% 4.00% Oakland 48.004 10.00% 6.00% 34.00% 2.00% Montreal 84.00% 14.00% 2.004 Nassau 4.35% 36.96% 32.61% 4.35% 6.52% 6.52% 8.70% Grand Rapids 80.43% 6.52% 2.17% 2.174 2.17% 2.174 4.35% Wichita 21.74% 21.74% 50.00% 6.52% Syracuse 75.56% 4.44% 6.67% 2.22% 8.894 Oklahoma City 54.55% 27.27% 2.27% 13.64% Toledo 100.00% South Bend 92.86% 4.764 2.38% Buffalo 46.34% 14.63% 7.32% 9.76% 2.44% 12.20% 7.32% Cancun 25.00% 67.50% 2.50% 5.00% Harrisburg 87.18% 5.13% 5.13% Providence 89.47% 10.53% Puerto Vallarta 100.00% Fresno 33.33% 8.33% 52.78% 5.561 Dayton 65.71% 11.43% 2.86% 8.57% 2.86% 2.86% 5.71% Charleston 58.82% 17.65% 2.94% 17.65% 2.944 Rockford 48.48% 51.52% E1 Paso 84.38% 3.13% 9.38% 3.13% Burlington 50.00% 12.50% 3.13% 28.13% 6.25% Hibbing 9.68% Vancouver 38.71% 45.16% 6.45% 9.68% Burbank 6.45% 9.68% 12.90% 61.29% 9.684 Birmingham 74.19% 19.35% 3.23% 3.23% Boise 48.28% 17.24% 27.59% 3.45% 3.45% Long Beach 44.83% 20.69% 24.14% 6.90% 3.454 Columbia, SC 65.52% 3.45% 3.45% 10.34% 10.34% 6.90% San Juan 68.97% 20.69% 3.454 6.90% Knoxville 67.86% 10.71% 3.57% 3.57% 10.71% 3.57% Evansville 82.14% 3.57% 7.14% 7.14% Daytona Beacn 50.00% 7.69% 3.85% Montego Bay 19.23% 57.69% 23.084 Cedar Rapids 3.85% 11.54% 84.62% Billings 56.00% 32.00% 4.00% 8.00% Harlingen 70.83% 4.17% 12.50% 4.17% Sioux Falls 83.33% 4.17% 8.331 4.17% Little Rock 41.67% 16.67% 4.17% 4.17% 12.50% 12.50% 8.139 New York 4.35% 4.35% 4.35% Jackson Hole 4.35% 8.70% 4.35% 8.70% 73.91% Paris 43.48% 39.13% 13.04% 4.35% Lexington 72.73% 9.09% 4.55% 13.64% Winnepeg 63.64% 27.27% 9.=91 Munich 95.45% 4.551 Richmond 77.27% 13.64% 9._94 Tallahassee 54.55% 27.27% 18.18% Eugene 54.55% 4.55% 36.36% 4.55% Pensacola 47.62% 42.86% 9.52% Allentown 76.19% 4.76% 9.52% 9.52% Myrtle Beach 71.43% 28.57% Manchester 61.90% 28.57% 9.52% Tokyo 70.00% 25.00% 5.00% Laredo 90.00% 10.00% Fayetteville 75.00% 5.00% 10.00% 10.00% Traverse City 90.00% 5.00% 5.104 Corpus Christi 84.21% 5.26% 5.26% McAllen 52.63% 47.37% Zurich 47.37% 52.63% Springfield 42.11% 26.32% 5.26% 26.32% Sioux City 66.67% 5.56% 22.22% 5.564 Acapulco 11.11% 88.89% Mexico 16.67% 66.67% 16.67% Melbourne 44.44% 33.33% 16.67% 5.56% Lynchburg 11.76% Madison 17.65% 5.88% 64.71% 5% Shreveport 94.12% 5.88% Long island 88.24% 11.76% Grand Cayman 88,24% - 64 7.27% 1.854 76.00% 2.22% 2.27% 90.32% 38.46% 8.33% 2.56% 82.61% 4.35% 5.26% 88.24% +101 DBQ CIS Other NNE CZD DIN 1Q.Z NNN 1D3P RFD Greeneville 81.25% 12.50% 6.25% Medford 68.75% 12.50% 18.75% Kalamazoo 93.75% 6.25% Duluth 93.75% 6.25% Mobile 50.00% 37.50% 12.50% St. Thomas 12.50% 37.50% 6.25% Lansing 66.67% Bakersfield 60..00% 40.00% Montgomery 86.67% 13.33% Fargo 86.67% Fort Wayne 86.67% 6.67% 6.67% Kahului 53.33% 40.00% 6.67% Hilo 7.14% 14.29% Jackson 42.86% 14.29% 7.14% 35.71% White Plains 42.86% 14.29% 7.14% 35.71% Roanoke 64.29% 28.57% 7.14% Newport News 85.71% 14.29% Aspen 28.57% 14.29% 7.14% 50.00% Calgary 42.86% 42.86% 14.29% Chattanooga 53.85% 23.08% 7.69% 15.38% Lincoln 38.46% 30.774 30.77% Minot 92.31% Milwaukee 61.54% 15.38% 15.38% 7.69% Turin 84.62% 7.69% 7.69% Huntsville 76.92% 7.69% 7.69% 7.69% Davao 100.00% Helena 41.67% 8.33% 50.00% Green Bay 50.00% 16.67% 8.33% 25.00% Moline 8.33% 83.33% 8.33% Lubbock 66.67% 8.33% 25.00% Monterey 58.33% 16.67% 8.33% 16.67% Mexico City 25.00% 50.00% 25.00% Muskegon 45.45% Fort Smith 27.27% 18.18% 18.18% 36.36% Idaho Falls 45.45% 36.36% 9.09% 9.09% Madrid 90.91% 9.09% Jamaica 100.00% Amarillo 90.91% 9.09% Guatemala 18.18% 81.82% Cozumel 100.00% Baton Rouge 80.00% 10.00% 10.00% Missoula 60.00% 20.00% 10.00% 10.00% Kalispell 80.00% 10.00% 10.00% Scranton 50.00% 10.00% 30.00% 10.00% Grand Junction 50.00% 30.00% Guadalajara 10.00% 90.00% Gainesville 60.00% 40.00% Freeport 33.33% 66.67% Great Falls 66.67% 11.11% 22.22% Kona 11.11% 66.67% 22.22% Asheville 66.67% 33.33% Bangor 66.67% 22.22% 11.11% Vienna 22.22% 77.78% Des Moines 11.11% 22.22% 44.44% 22.22% Wausau 50.00% 50.00% New York Kennedy 37.50% 62.50% Midland 62.50% 37.50% Saginaw 62.50% 12.50% 12.50% 12.50% Thief River Falls 87.50% 12.50% Aberdeen 75.00% Bismarck 75.00% Fort Walton Beach 50.00% 50.00% Lihue,Kauai 42.86% 14.29% 42.86% Thunder Bay 100.00% Gulfport 57.14% 14.29% 28.57% Newburgh 100.00% Port A Prince 14.291 85.71% Parkersburg 100.00% Edmonton 14.29% 28.57% 5-.14% Yuma 28.57% 42.86% 28.57% Hilton Head 33.33% 102 25.00% 18.75% 6.67% 20.00% 6.67% 20.00% 6.67% 6.67% 7.69% 12.50% 12.:0% 2`.:0% 78.57% 54.55% 66.67% DSO CHI Other KRA CID DSt MLI ISSN XSP ATD M.O Hickory 33.33% 16.674 Brainard 100.004 Rome 33.334 33.33% 33.33% Steamboat Springs 100.00% Flagstaff 16.674 Augusta 83.334 Maui 66.67% 33.33% Milan 50.004 33.33% Berlin 16.67% 50.00% Bermuda 66.67% 16.67% Governors Harbour 100.004 Shannon 33.33% 66.67% Glasgow 50.00% 50.004 Joplin 33.334 Santa Barbara 16.67% Youngstown 100.004 Quito 66.67% 33.33% Casper 33.334 Dusseldorf 50.00% 16.67% 16.67% Flint 60.00% Florence 60.00% Presque Isle 60.00% 20.00% 20.00% Pueblo Lake Tahoe 60.00% 40.00% Cairns 100.004 Beaumont 60.004 Naples 80.00% 20.00% Martha's Vine 100.00* Gunnison 100.00% Key West 40.00% 60.00% Fairbanks Grand Forks 80.00% 20.00% Elmira 40.00% 40.00% 20.00% Athens 20.00% 60.00% Durango Terre Haute 100.00% Dublin 80.00% St. Martin 100.00% Singapore 20.00% 40.00% 40.00% Victoria 40.00% Hearst 25.00% Hawaii Redding 50.00% St. Croix 25.00% 75.00% Montrose 25.00% Ottawa 25.00% 75.00% Erie 50.00% 50.00% Farmington 25.00% Panama City 50.00% 50.00% Pasco 100.00% Stuttgart 100.00% Scottsdale Quebec 50.00% 50.00% Dothan 75.00% Stockholm 100.00% Bozeman 75.00% Champagne 50.00% 25.00% Hamburg 100.00% Japan 75.00% 25.00% Aruba 50.00% Italy 25.00% 75.00% La Paz 100.00% Hyannis 75.001 Macon 50.00% 50.00% Tri Cities 50.00% 50.00% Lancaster 50.00% 25.00% 25.00% Tegucigalpa 50.00% 50.00% Lewiston 33.33% 66.67% Redmond 100.00% Indiana Lafayette 33.33% 33.33% 33.33% 25.00% 83.33% 16.67% 16.67% 33.33% 16.67% 50.00% 83.33% 33.33% 16.67% 40.004 100.00% 100.00% 100.00% 50.00% 75.00% 75.00% 100.00% 25.00% 50.00% 100.00% 103 25.00% 16.67% 33.33% 40.00% 20.00% 60.00% 50.00% 40.00% 20.004 75.00% 25.:04 75.00% 25.:04 DBQ Leonguanajua 100.004 Worcester 66.67% 33.33% Lawton 100.004 Abilene 100.00% Grand Island 66.67% 33.33% Amsterdam 33.33% 66.67% Jamestown 66.674 Decatur 66.674 33.33% Pierre 100.00% Santa Fe 100.00% Long View 66.67% Terrace 100.00% Wichita Falls 100.00% Huntington 66.67% 33.33% France 33.334 Marquette 100.00% Salisbury 33.334 66.674 Rhinelander 66.67% Alexandria 33.334 33.33% 33.33% Atlantic City 33.33% 33.33% 33.33% Tuscalossa 100.00* Binghamton 100.004 St. Maarten 66.67% 33.33% Luxembourg 100.00% Hastings 50.00% Williamsport 50.00% San Salvador 50.00% 50.00% Salem 50.00% Altoona 50.00% 50.00% Santa Ana 100.00% Butte 100.00% Chadron 100.00% San Luis Obispo 50.00% 50.00% Caracas 100.00% Sudbury 100.00% Blue Bell 100.00% Aukland 100.00% Stuttgart 50.00% 50.00% Taiwan 50.00% 50.00% Bloomington 50.00% St. Johns 50.00% 50.00% Bemidji 100.00% Treasure 100.00% Brussels 100.00% Bangkok 100.00% Waterloo 50.00% 50.00% Bradford 100.00% Vero Beach 100.00% Visalia 100.00% Waco 100.00% Seoul 50.00% 50.00% Brindis 50.00% 50.00% Bridgeport 100.00% Kalmar _ 100.00% Fort Huachuca 100.00% Pullman 100.00% Islip 100.00% Owensboro 100.00% Gladstone 100.00% Portland,ME 100.00% Kamloops 100.00% La Crosse 50.00% Cheyenne 50.00% Pendleton 100.00% Greensburg 100.00% New Haven 100.00% Juneau 50.00% 50.00% Iceland 50.00% Oaxaca 100.00% Harrison 100.00% Escanaba 100.00%