Cabela's Walleye Tourn SupportOffice of the Mayor
and Ci(3z Cotmcil
City Hall
50 West 13th S~eet
Dubuque, Iowa 520014864
November 11, 2003
To Whom It May Concem:
The City of Dubuque supports the efforts of the Dubuque Area Chamber of Commerce
and the Grand Harbor Resort and Waterpark to attract the 2005 Cabela's National
Walleye Tournament to Dubuque in May 2005.
You will enjoy the hospitality and the fishing that are available in Dubuque, "Masterpiece
on the Mississippi." Your guests will appreciate this historical community built into the
bluffs overlooking the Mississippi River and they will be the beneficiary of the $188
million America's River project. The National Mississippi River Museum and Aquadum
has been designated by the U.S. Fish and Wildlife Service as the Interpretive Center for
the Upper Mississippi River Fish and Wildlife Refuge, something an avid fisherman can
greatly appreciate.
We look forward to your visit to Dubuque
Sincerely yours,
Terrance M. Duggan
Mayor
TMD:jh
cc: Jim Rix, Chief Executive Officer, Platinum Hospitality
Sue Czeshinski, Dubuque Area Chamber of Commerce, Convention & Visitors
Bureau Director
Service People Integ~fty Responsibi~ty Irmovation Teamwork
PROCI AMATION
WHEREAS,
Cabela's is the World's Foremost Outfitter of hunting, fishing and
outdoor gear which began in 1961 as a kitchen business for Dick
Cabela, was incorporated in 1965, and since then has grown
tremendously garnering such awards as the 2002 Specialty Retailer
of the Year by Sporting Goods Business magazine and also being
named by its employees as one of the Top 100 Companies to Work
For in the January 2000 Forbes magazine issue; and
WHEREAS,
the last several years Cabela's has sponsored the ever.growing
popular National Team Walleye Championships in various cities and
towns and are considering Dubuque, IA for May 28 and 29, 2005; and
WHEREAS,
Dubuque, Iowa, with the grand Mississippi River at its front door and
its increasing accoutrements in its Port of Dubuque area - such as
the National Mississippi River Museum and Aquarium, the Grand
River Center, the Grand Harbor Resort and Waterpark, the
Mississippi Riverwalk and the Alliant Energy Amphitheater, would
certainly be the perfect host for this unique event; and
WHEREAS,
fishing in the Mississippi has long been popular in this area and
Dubuque would be honored and proud to host the Cabela's National
Team Walleye Championship with its 500+ anglers for two days of
tournament walleye fishing on May 28 and 29, 2005.
NOW THEREFORE, I, TERRANCE M. DUGGAN, MAYOR OF THE CITY OF DUBUQUE,
IOWA DO HEREBY PROCLAIM MAY 28TM AND 29TM, 2005 AS.'
"2005 CABELA'S NATIONAL TEAM WALLEYE
CHAMPIONSHIP DAYS"
IN DUBUQUE, IOWA.
IN WITNESS THEREOF, I have hereunto
set my hand and caused the Great Seal of the
City of Dubuque, IA to be affixed this 20th day
of November, 2003.
Terrance M. Duggan, Mayor
Attest:
Jeanne F. Schneider, City Clerk
Page 1 of 3
Karen Chesterman
From: Susan Gwiasda [sgwiasda@cityofdubuque.org]
Sent: Monday, November 17, 2003 4:06 PM
To: KAREN CHESTERMAN
Subject: cabela's
Karen,
This is more information than you ever wanted to know abut Cabela's. i guess I'd focus more about Dubuque
being a community that embraces outdoor sporting activities and welcomes Cabela's in the spirt of friendly
competition. Maybe a mix between what they can do for us and what we can do for them ... you have the writer's
touch with these things ... do your magic!!!
Susan
Cabela's Histo~
Few, if any, businesses today survive the kitchen-table dreams of their founders, especially in the outdoor
industry where businesses come and go with the changing seasons. Yet, the leader in the outdoor equipment
business has done just that - survived, grown and prospered from simple beginnings to become the largest mail-
order, retail and Internet outdoor outfitter in the wodd.
Cabela's, the Wodd's Foremost Outfitter of hunting, fishing and outdoor gear, was born somewhat inadvertently in
1961 when Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in
Chicago. Upon returning to his home in Chappell, Neb., Dick ran a classified ad in the Casper, Wyo., newspaper
reading: "12 hand-tied flies for $1 ." It generated one response.
Undaunted, Dick formulated a new plan, rewriting the ad to read "FREE Introductory offer! 5 hand tied Flies....25c
Postage....Handling" and placing it in national outdoor magazines. It didn't take long for the orders to begin
arriving from sportsmen and women around the country.
In typical direct-mail style, each order was mailed out with a mimeographed catalog of outdoor items Dick and his
wife, Mary, added to their product line. In the beginning, Dick and Mary ran the business from the kitchen table of
their home in Chappell. As their inventory grew, Cabela's first warehouse - a small shed in the backyard - was
established in 1962. This served their immediate needs, but continued success and growth demanded a bigger
and better location.
Initially, Dick and Mary were able to handle the growing business with the help of temporary typists hired for mail,
label and catalog preparation. However, by the fall of 1962, they realized the demands of their new venture
needed fuIMime attention. Dick urged his younger brother Jim to join the new company, which he did in 1963.
Neither Dick, Mary nor Jim took any salary from the company in those early years. Instead, they invested in more
mailings, new equipment and bigger facilities. By 1964, new quarters had been established in the basement of
Dick and Jim's father's furniture store in Chappell.
Shortly after incorporation in 1965, it became apparent a larger facility was needed. So, the business moved
across the street to a former U.S. Department of Agriculture building. Then, in 1967, the USDA building was
traded for the American Legion Hall in Chappell. This building served as company headquarters and housed
offices, warehousing and a small retail product display in a comer.
By 1968, the need for expansion was again a prime concern. Looking throughout the Nebraska Panhandle area,
the Cabelas discovered the vacant John Deere building near downtown Sidney. Purchased in September 1968,
the 50,000 square-foot building was quickly organized to meet the company's needs, occupied and opened in
1969.
11/17/2003
CABELA'S MWC WORLD WALLEYE CHAMPIONSHIP SET FOR OCT. 16-18 Page 1 of 3
Search for
· Updated: 10/06/03
WILL REEL IN THE CROWN?
This Site
The Web
for your site
MWC WORLD WALLEYE CHAMPIONSHIP SET
16-18
TEAMS VIE FOR TITLE AT PRAIRIE DU CHIEN, WI
Mi~metonka, MN-Mississippi River pools 9 and 10 at Prairie du
Church
Tackles
Walleye Planer
Board
will serve as the watery amphitheater for 90 of North America's
finest
professional walleye anglers as they compete for the coveted title,
Cabela's
Masters Walleye Circuit (MWC) World Walleye Champions.
This fishing spectacular will take place Oct. 16-17-18, highlighted
by weigh-ins at the Cabela's Prairie du Chien retail store and
distribution
center. The public is invited to attend, including the pro/am on Oct.
15th;
Boats will depart the St. Feriole Island launch at
Weigh-ins begin at 3:00 p.m.
more info or to Championship field consists of the top 40 point accumulating
order on-line who
~eted during the 2002 MWC season. They will be joined by the
[~ffill []top five
~ [[finishing teams from this year's Cabela's National Team
~ Championship.
~ [[Pre-tournament favorites include defending champions, Bob Bodin
lland Scott .
~ Mann (Red Wing, MN); the 2002 MWC Team of the Year, Brad
Kaczorowski
(Lewiston, MN) and Richard Nascak (Winona, MN). Glenn Chenier
http ://www.walleyesinc.conffwalleyeinc/event219.hOnl 11/18/2003
CABELA'S MWC WORLD WALLEYE CHAMPIONSHIP SET FOR OCT. 16-18 Page 2 of 3
(Gladstone,
MI) is one-half of the husband and wife duo that took 2003 Team of
the Year
honors. He and his 2002 partner, Glenn Wangerin (Escanaba, MI) are
also
expected to do well.
Championship qualifiers will vie for a $100,000 cash purse, with
$25,000 and one- of- a- kind trophies and customized gold MWC
tings being
awarded the world champions. All of the teams share the prize
which
is funded by the MWC sponsors. The contestants pay no entry fees.
Cabela's
employees and members of the local Falling Rock Walleye Club will
assist the
II I[MWC staff with boat inspections, launching and the weigh-ins.
II
Il
A pro/am event will precede the championship competition on Oct.
15th. An amateur angler will be assigned to each of the 45 teams,
them a once in a lifetime fishing tutorial from the best of the best in
walleye tournament angling. Amateurs desiring to compete may
contact the
MWC at 877-893-7947.
Team
Favorites
Lodging food
and more
Just one strike could make all the difference as the country's elite
professional walleye fishing teams battle it out during the North
American
Fishing Club JournaPs special television presentation of the
championship.
Watch the teams go head to head, pitting years of walleye angling
strategies
against one another in order to win the ultimate professional angling
honor,
Cabela's MWC World Walleye Champions. Witness walleye
tournament fishing at
its best on Saturday, November 15, at 8 p.m. Eastern Standard Time
on The
Outdoor Channel. Repeated airings will be November 17-8:30 a.m.
and
19-1:00 a.m.
also appear in the North
the official publication of the MWC. All circuit
the Cabela's state-of-the-art, computerized mobile
vehicle, which is specifically designed for tournament
http ://www.walleyesinc .com/walleyeinc/event219.html 11 / 18/2003
CABELA'S IvlWC WORLD WALLEYE CHAMPIONSHIP SET FOR OCT. 16-18 Page 3 o£3
Additionally, all MWC tournaments serve as qualifying
events to
2004 Cabela's National Team Walleye Championship.
Further Championship and circuit information can be obtained
fi:om
MWC website, ~._m_asterswa_l_l~ye~r~cuit.com, e-mail,
or by calling the MWC, 877-893-
7947.
In addition to Cabela's, MWC sponsors include~Berkley Trilene,
Lindy
Legendary Tackle, Lowrance Electronics, Mercury Marine, North
American
Fishing Club, Ranger Boats, Cotton Cordell, The Outdoor Channel,
MotorGuide,
Ym Lures, Daiichi Hooks, Progressive Boat Insurance, Lure Eyes,
Walleye
Assassin Lures, Optima Batteries, Panther Marine and the Fresh
Water Fishing
Hall of Fame.
Walleyes lng. mailing lists fi:om one spot
Sign up to receive notice of updates in the Walleye fishing world
and be eligible for great Members only discounts on
Church Products. Only from your one stop resource Walleyes
__ Enter your email adclrcss below, then click the 'Sign Up' button
Sign up I
Fish Clix Banner Exchan. g_e
Walleyes Inc. website is maintained by Randy T_yJ_e_r Fishing the In-
Fisherman Professional Walleye Circuit, Masters Walleye Circuit and the
Wal Mart RCL Circuit. All rights reserved.Copyright 1999/2003
Please visit these site sponsors
Daiic_h_~Tm-Tum H_.99~, Lindy Litt, l~ Joe, R-A,M Mo_u~._f_m. g System~, _Ra~4g~r
boats, Mercury Outhoards,Bedford Sales, Church Tackle, Panther Marine
~r_ _o_ducts,
Web£oots body soc~, ~it Rigs Tac~ ,Dual Pro Charg~mg~Systems~ Daiwa.R.o0s
and Reel~, Driftcontrol Wind socks, _Trojan Ba~ter/es
http ://www.walleyesinc.com/walleyeinc/event219.html 11/18/2003
MILFORD CABELA'S WALLEYE TOURNAMENT A SUCCESS Page 1 of 2
&fILFORD CABELA '$ WALLEYE TOURNA&fENT A SUC~E~
Professional tournament to be aired on Outdoor Life Network
Any Comments, Questions,
or Suggestions?
Em~ _The~ODC S_taff
~TUNCTION CITY - The 2003 Cabela's National Team Walleye
Championship (NWTC) had 2[54 teams (508 anglers), from 27 states
and two Canadian Provinces on Milford Reservoir for two-days of
tournament walleye fishing on ~Tune 6-7. Featuring some of the best
walleye fishing teams in the country,this was the first national fishing
tournament to be conducted in Kansas. Tournament Director Chris
Bahl was very happy with the event and the thousands of fans who
turned out to see the event.
"This turned out to be a terrific tournament," Bahl said. "We run a lot
of events, and this was a big success. It would be crazy for the major
walleye circuits not to look at Milford Lake."
~ Luke Eachus of Golden, Colo., and Richard Stebbins ~Tr., of Throton,
~qend This
Page To A Friend! COLO., caught five walleye on the opening day of the tournament, a
Enter Ernail Address catch that totaled 29.81 pounds. The weight was made more
impressive by the fact that it only took them the first two hours of
the tournament to catch the fish.
Tournament anglers weighed in 763 walleye averaging 3.28 pounds
each. The winning team was Chuck Craig from 5cottsbluff, Neb., and
Brian Schneider of Mitchell, Neb. They manage to bring ten walleye
to the scales, five per day, with a total weight of 39.32 pounds. For
the win, they took home $25,000 and a Ranger Walleyeboat. The
highest placing Kansas team was Troy Ethridge and Guy Ryan III of
Salina. They placed fifth with ;~9.77 pounds.
The two-day Cabela's NWTC event will be broadcast on the Outdoor
Life Network (OLN) on the following dates and times:
bay 1 -- Sunday, ~Tuly 20 at 8:30 a.m.; Monday, July 21 at 6:00 a.m.;
Wednesday, ~Tuly ;~3 at 5:30 a.m.; and Friday, ,Tuly 2§ at 4 p.m.
http://www.outdoorcentral.com/mc/pr/O3/O7/O3a4.asp 11/18/2003
MILFORD CABELA'S WALLEYE TOURNAMENT A SUCCESS Page 2 of 2
bey 2 - Sunday, July 27 at 8:30 a.m.; Monday, July ?8 at 6:00 a.m.;
Wednesday, July 30 at 5:30 a.m.; and Friday, August 1 et 4 p.m.
Click Here To Return To The Previous Page
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2002 WAT Cabela's Qualifiers Page 1 of 2
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WALLEYE ANGLERS TRAIL (W.A.T.) AWARDs CABELA'S CERTiFICATES
AT SEASON CHAMPIONSHIP TOURNAMENT.
Bellevue, IA-Fifteen Walleye Anglers Trail(W.A.T.) teams earned qualifying certificates to
the Cabela's National Team Walleye Championship in 2003 at the W.A.T. Season
Championship held in Bellevue, IA on the Mississippi River, Saturday, September 28th and
Sunday, September 29th.
According to Executive Tournament Director Harold Miller Jr., qualifying for the Cabela's
National Team Walleye Championship was intense. The top twenty teams after four events
during the 2002 season, came to Bellevue, IA with one goal in mind, earning a coveted
Cabela's Qualifying Certificate for the National Team Walleye Championship to be held in the
spring of 2003.
The Top 15 Qualifying teams from the W.A.T. for the 2003 Cabela's National Team Walleye
Championship are:
Team Name Total Points
1. Maury Schmerbach, Dubuque, IA & Mike Glynn, Dubuque, IA 138.33
2. Tom Millenkamp, Dyersville, IA & Gerry Oberbroeckling, Holy Cross,IA 130.59
3. Nick Cagley, Floyd, IA & Steve Leslein, Dubuque, IA 125.98
4. Jay Motszko, Arcadia, WI & Rick Bryson, Arcadia, WI 124.19
5. Robert Lampman, DeSoto, WI & Colleen Lampman, DeSoto, WI 124.00
6. Troy Patterson, Trempealeau, WI & Dale Radcliffe, Onalaska, WI 123.74
7. Larry Erickson, LaCrosse, WI & Ken Kramer, Holmen, WI 121.50
8. Randy Aird, Dubuque, IA & Paul. Marshall, Dubuque, IA 120.08
9. Zach Boudreau, LaCrosse, WI & Jim Collins, St. Paul, MN 112.34
10. Kevin Oyen, Dubuque, IA & John. Marshall, Dubuque, IA 109.91
11. Marry Stuefen, Cedar Rapids, IA & Mickey Stuefen, Cedar Rapids,IA 109.77
12. Galen Bremmer, Avoca, WI & Tim Watson, Blue River, WI 109.26
13. Mick Lathrop, Soldiers Grove, WI & Aaron Fortney, Gays Mills, WI 101.42
14. Rick Holmes, Platteville, WI & Randy Reuter, Platteville, WI 99.19
15. Larry Schleuter, Dubuque, IA & Tim Ware, Dubuque, IA 98.36
The Walleye Anglers Trail is proud of our association with Cabela's.
The Cabela's National Team Walleye Championship is the largest Walleye Team Tournament
in the World. The winner of the 2002 event took home cash and prizes worth approximately
$150,000.00
The Walleye Anglers Trail is based in Bellevue, IA. Over the past 4 years the Walleye
Anglers Trail has strived to become the "Premier River Walleye Tournament Circuit in the
Midwest."
The Walleye Anglers Trail is sponsored by: Burnett-Thiel Ford, Inc.-Maquoketa,IA, Miller
Electric Inc.-Dubuque, IA, Dubuque Advertiser-Dubuque, IA, Dubuque Electric Motor-
Dubuque,IA, Granite Casting-Quincy, IL, WalleyeCentraI.Com, WalleyeFirst. Com. and
Cabela's-Worlds Foremost Outfitters-Sidney, NE.
Membership is $10.00 per person per year. Membership and Tournament information can be
obtained by writing to Walleye Angler's Trail at P.O. Box 145, Bellevue, IA 52031 or e-mail
at rwalleyeS@aol.com.
http ://www.walleyecentrat.com/2OO2_cab elas.shtml 11/18/2003
Page 2 of 3
Nearly 30
years later, in
January 1998,
employees
moved out of
the original
Sidney
headquarters
building into a
new 120,000-
square-foot
world
headquarters.
The two-story
building, which
is large enough to fit a footbaIl field on each floor, houses offices for nearly 500 employees. But even that facility
was quickly outgrown. To accommodate the increased growth in all areas of the company, construction of a new,
state-of-the-art addition more than doubling the size of the world-headquarters building was completed in the
summer of 2002.
The foundations of the company are its world-famous catalogs. The company produces more than 40 different
catalogs per year, including specialty books focusing on such outdoor pursuits as archery, fly-fishing and boating,
as well as massive 500+-page Spring and Fall Master catalogs. Internationally known as a source of affordable,
high-quality outdoor equipment, Cabela's catalogs are shipped to all 50 states and 125 countries. More than 90
million catalogs are mailed each year with demand continuing to grow.
Cabela's retail division operates seven popular stores throughout the Midwest. As much wildlife museums and
education centers as retail stores, Cabela's showrooms provide a truly unique shopping experience. True
destination stores, Cabela's showrooms are located in Sidney and Keamey, Nebraska; Owatonna and East
Grand Forks, Minnesota; Prairie du Chien Wisconsin; Mitchell, South Dakota, Dundee, Michigan; Kansas City,
Kansas and Hamburg, PA. Future plans call for the opening of two a massive distribution center and new retail
store in Wheeling, W. Va. opening in 2004.
After years of offering the best equipment and clothing to their customers, Cabela's expanded their horizons by
researching and recommending the best outdoor outfitters. In 1985, Cabela's Outdoor Adventures was born and
has grown steadily since to become the World's Foremost Hunting and Fishing Consulting Agency. Voted Best
Hunting Outfitter in the Robb Report's Best of the Best in 1999, Outdoor Adventures works hard to help customers
book world-wide hunting and fishing trips of a lifetime.
With its Intarnet department growing by leaps and bounds, Cabela's has seen sudden growth in a new frontier.
Besides the thriving e-commerce side of www.cabelas.com, which went live in 1998, the web site features a
continuously updated content site, community pages, company information and catalog requests. Visitors to the
site can also sign up for The CabeIa's Connection e-mail newsletter, informing them of new products, special
offers and general outdoor news.
To provide support for their co-branded credit card, which was started in 1995, Cabela's chartered the World's
Foremost Bank in 2001. Headquartered in Sidney with operations in Lincoln, Nebraska, the bank provides
customer service, risk management and payment processing exclusively for Cabela's Visa cardholders. The
Cabela's Visa card allows consumers to earn points back from all their purchases, which they can apply toward
their next purchase at Cabela's.
Filling catalog and Intamet orders, as well as keeping the retail stores well stocked with merchandise, is the
monumental task assigned to employees at Cabela's massive distribution facilities in Sidney, Neb.; Prairie du
Chien, Wis. and Mitchell, S.D. A fourth distribution center is slated to open in Wheeling, W. Va. in 2004. Several
other Nebraska communities have also benefited from Cabela's expansion with customer relations centers
located in Keamey, Grand Island and North Platte and a returns facility in Oshkosh.
Cabela's Cabela's Outfitter Journal magazine and television show further enhance the company's brand image
and provide the public with two entertaining and educational ways to experience what Cabela's is about. Both
11/17/2003
Page 3 of 3
media outlets provide sportsmen and women the opportunity to learn what the outdoors has to offer through top-
quality production and informative features from the nation's most knowledgeable outdoor journalists and
personalities.
Cabela's success hasn't gone unrecognized, as evidenced by the number of commendations and awards
bestowed upon the company in recent years. In 2001, the Cabela's Catalog was ranked as the fifth most popular
catalog, behind such direct-mail giants as J.C. Penney and Sears, in a Consumer Shopping Survey administered
by Catalog Age magazine. Recent awards include: ShotBusiness magazine's 2002 Retailer of the Year; SpoRing
Goods Business magazine 2002 Specialty Retailer of the Year and BizRate.com 2001 Circle of Excellence Award
for outstanding web site performance over the holiday season. In addition, Cabela's employees were instrumental
in naming the company one of the Top 100 Companies to Work For in Forbes magazine's January, 2000, issue.
Despite the accolades and growth, Cabela's continues to embrace the original philosophy that the customer is No.
1 ~ a philosophy instilled in them by their grandfather, James Cabela, who owned a furniture store in Brainard,
Neb., and their parents A.C. and Marion Cabela, whose furniture store in Chappell, Neb., was the training ground
for their sons. This dedication to the customer is just one of many reasons Cabela's is what the family always
knew it could be - a dream come true.
Susan Gwiasda
Public Information Officer
City of Dubuque
563/589-4151
11/17/2003