Signed Contract_Telegraph Herald Advertising AgreementMasterpiece on the Mississippi
TO:
FROM:
SUBJECT:
DATE:
Michael Van Milligen, City Manager
Randy Gehl, Public Information Officer
Telegraph Herald Advertising Agreement
Jan. 6, 2011
Dubuque
Ititd
AI-America City
2007
The purpose of this memorandum is to request your approval of the attached 2011
display /retail advertising agreement with the Telegraph Herald.
This year's annual agreed advertising spending amount is a minimum of $40,000, the
same as last year's contract. The next contract level is $65,000 and I do not expect us
to reach that level this.
The 2011 rates are the same as last year:
• Daily = $18.31 per column inch
• Sunday = $21.89 per column inch
recommend that the City enter this annual agreement at the $40,000. If you agree,
please sign the attached copies of the agreement and return to me. Thank you.
•
ADVERTISING AGREEMENT
DUBUQUE TELEGRAPH HERALD
Date J /t11 i/f i ' J r/ t9 11
of r as authorized by .1 IVY A1-1I, 9& agrees to place display and /or preprinted
advertising in the Telegraph Herald. The agreement begins(J /)fti 2(f and will be in effect one year from when the
agreement begins. This agreement entitles the advertiser to the rate i ffect at the time the ad is placed for the appropriate dollar volume
and /or insert frequency stipulated on this agreement. The Telegraph Herald will provide the advertiser 30 days notice in the event of a
rate increase. The advertiser may cancel this agreement effective as .of the date of the rate change. Should this occur, all advertising
placed for a period of one year by said advertiser will be billed at a rate no lower than the rate actually earned during the cancelled
contract, i.e. if an account had spent $4,000 toward a contract at the time the agreement was cancelled, the best rate that account will
receive is the $2,500 rate.
Annual Agreed Advertisement Spending
❑ $1,500 ❑ $25,000
❑ $2,500 FE $40,000
❑ $5,000 $65,000
❑ $10,000 ❑ $85,000
❑ $17,000 ❑ $100,000+
Discount levels will be determined by the advertiser's total planned spending for all advertising in the Telegraph Herald, its sections,
including display advertising, and preprinted inserts.
This agreement will be nullified if the advertiser fails to reach the agreed -on spending in a year or if the advertiser stops advertising
with the newspaper or does not maintain a good credit relationship with the newspaper. The newspaper may require additional payment
from advertisers whose advertising spending does not reach the agreed -to level. For example, if the advertiser commits to invest $10,000
a year, but invests only $5,000, the newspaper will recalculate the investment based on the $5,000 contract level and submit an
additional bill to the advertiser.
The advertiser agrees and understands that bills will be presented monthly and that payment is due by the 25th of the month unless
other written arrangements are reached in advance.
If there is an error in a published advertisement, the newspaper may re -run all or part of the corrected advertisement, if it can be
determined the error was the newspaper's fault. The newspaper will not be liable for other charges or damages.
The newspaper may change this agreement by notifying the advertiser in writing 30 days in advance. If the change is not agreed to,
the advertiser may end the agreement as of the date of change.
Advertising is to be used solely for the business named on this agreement.
If a sales tax or other direct tax on advertising is ordered by the state of Iowa or other government, the tax will be paid by the
advertiser.
The Telegraph Herald reserves the right to accept or reject any advertising at any time. The advertiser assumes liability for the
content of all advertising that is authorized for publication, and any claims that may arise against the Publisher.
PREPRINTED INSERT ADVERTISING
Zoned Zoned
Insertions /yr Circulation 28,000+ Less than 28,000
Open ❑ ❑
6 -11 ❑ ❑
12 -25 ❑ ❑
26 -47 ❑ ❑
48 -52 ❑ ❑
Company Name C c Iy 0(4,19(4 f,+Q Acc ount Number II 5
Advertiser Name & Title Jul/we-1 f " 4i ` `�""((,,��JJ etV-fry �� d?l - (please prirt) > Address ��c 1,3 t < I V VVV
Phone &Fx i! ` 10 ) 5 12— 2— //F
ail — Slvyi�,r�Cc I1rICG G/ t�e.0
Adver(iser Signature Ad r si ': Representative Signature Advertising Sale Manager Signature