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Main St. Ltd. Evaluation/VisitDUBUQUE Main Street Ltd. February 28, 2000 Dubuque City Council C/O Mike Van Milligen City of Dubuque 50 West 13th St. Dubuque, Iowa 52001 Council & Mike, On behalf of the stakeholders of the Historic Old Main District in downtown Dubuque, we would like to fonnally request an official evaluation and re-visitation of the 1994 Reinvestment Strategy and the 1996 Place Marketing Strategy for our district. Both of the aforementioned documents suggested a look toward this year, 2000. We believe it is prudent for our neighborhood and the City to appraise the objectives we have achieved, the areas we are still in the process of accomplishing, and the elements of the vision with which we have fallen short. In addition, we would invite the possibility of setting new goals and visions. There are specific parking and zoning issues we would like to address in the very near future. We would also like to rededicate our vision; assess our commitment to historic preservation; explore streetscape issues; check-back on pedestrian and vehicular traffic, as well as the parking questions; and review the "marketing plan." Many developments over the past four years have effected our strategies and an exploration of how we may want to adjust our visions to take advantage of recent developments seems appropriate. We recommend a similar procedure to the one conducted for the Reinvestment Strategy be undertaken in perhaps a shorter time frame. We propose still using a mix of City staff and neighborhood stakeholders, with Dubuque Main Street facilitating the process. Should you have any questions or need additional information, please contact Dan LoBianco at 588-4400 or Linda Herbst at 582-1620. Sincerely, Dan LoBianco Linda Herbst Jerry Knderson Rob McCoy Executive Director Herbst Upholstery Design Center Associates Gallery 261 909 Main Street Charles Fiegen Capri College Suite 22LL, Fischer Building Fax 319-588-0654 e-mail: dbqmainst@mwci.net 319-588-4400