Report_Library Board of Trustees 7 28 11Carnegie -Stout Public Library'
Library Board of Trustees Update
From the Meeting of
July 28, 2011
Present: Paula Connors, President; Vice President; Mike Willis, Trustees, John
Anderson - Bricker; Diann Guns; Jenny Harris; and Fred Miller,
Excused: David Hammer
• New trustees Jenny Harris and John Anderson - Bricker were sworn in. An
election of officers was then held. Paula Connors was elected Board President.
Mike Willis is Vice President and Fred Miller, Secretary. Committee assignments
are as follows:
o Relations Committee — Jenny Harris and Fred Miller
o Operations Committee — Diann Guns and John Anderson - Bricker
o Planning Committee — David Hammer and Mike Willis
o 28E Agency Representative — Paula Connors
o Art Subcommittee member — Mike Willis and John Anderson- Bricker
o Library Foundation — Diann Guns
• Fiscal year 2011 closed on June 30, 2011. The overall library department came in
under budget. The exact amount will be known when the final expenditure
reports are issued at some point in the near future, but we expect we will come in
somewhere around $20,000 under budget.
• At the close of the fiscal year, and as we prepare to work on the annual report for
the State Library of Iowa, attention is focused on overall use of the library during
the past 12 months. After deleting library accounts not used recently, we see that
73 percent of our population has library cards. Most database use increased
anywhere from 9 percent to 137 percent. The year closed out with an 11 percent
increase in circulations which topped 700,000 (including downloadable audio and
books). Overall questions (directional and reference) were up 49 percent and
reference questions alone increased 35 percent.
• During a 2006 presentation on predicting the level of increase in business post -
renovation Henricks estimated that the number of questions would increase to
54,917. Questions increased to 106,205. Henricks predicted that circulation
would increase by 11 percent to reach 611,044. Circulation actually increased 15
percent and came in at 701,595. Also predicted was a 28 percent increase in
visitors. The increase is closer to 11 percent and at the close of the fiscal year was
286,987. We cannot know the extent, if any, of not having the gate counter '
working for three months. This may have played a role although we tried to track
the number of visits manually.
• During this presentation staff requirements were outlined noting that in order to
provide the very best customer service and programs both inside and outside the
library, we would need 36 FTE. We now have 33.64 FTE and while unable to
expand as fully as desired we are able to provide a high quality experience for
those who visit the Library now.
• The long -range plan was discussed and a copy is attached. The plan expires this
year. The Board will begin discussing next steps in creating a long -range plan at
their next board meeting. This will likely begin with a community -wide survey.
The survey will be designed to capture current library use and satisfaction, as well
as future goals.
• Output measures are typically conducted every three years and represent another
tool by which to examine library services. The results are included. Carnegie -
Stout is well positioned in relation to libraries of similar size and excels in more
than one measure.
• LEED certification is as much about ongoing operations and commitment to
sustainable practices as it is green construction. The process requires extensive
and comprehensive documentation and policy writing. This has been the focus of
Administration during the month of July. Content of policies for LEED was
approved at the board meeting.
• The Board approved a new color for the outdoor signage to replace the cream
color seen now on the columns and tops of the signs. The Historic Preservation
Commission recommended several changes to the contractor who did not seek the
Commission's approval prior to the installation. The Board agreed to the color
change, but not the other recommendations.
Library Board of Trustees
Paula Connors, Board President
Mike Willis, Board Secretary
John Anderson - Bricker
Diann Guns
David Hammer
Jenny Harris
Fred Miller
Mike Willis
?. t
Susan Henricks, Director
Understanding What Statistics May Be Telling Us
In- Library Materials Use Per Capita 2011 number is 2.04
• High in- library use per capita may be associated with high reference
transactions and/or a large reference collection.
• Indicates users tend to spend time in the library, and may be an
indication of the need for large seating capacity, copy machines,
micro -film readers, etc.
• Low in- library use per capita may indicate a library where people stop
in to pick up materials to take home and do not stay long.
Libraries
In- Library Use Per Capita
Iowa City Public Library
20.6
Davenport Public Library
4.20
Carnegie -Stout Public Library
2.04
Sioux City Public Library
2.00
Council Bluffs Public Library
1.74
Ames Public Library
1.54
Cedar Rapids Public Library
n/a ,
Waterloo Public Library
n/a
Materials Availability
Fill Rates 2011
Q. How likely will it be that when you stop in the library to ask for a
specific title that you will get it?
A. Adult Titles 64 %, Children's Titles 90%
Q. How likely will it be that when you stop in the library to ask for a
book by a particular author that you will get it?
A. Adult Author 90 %, Children's Author 90%
Q. How likely is it that when you just stop in the library to browse that
you'll find something to borrow?
A. Adult Collection 77 %, Children's Collection 76%
More Information on Fill Rates
• Fill rates match the library's collection and the users' wants.
• Fill rates measure how well users find things in the library.
• Fill rates cannot tell the library whether unsuccessful searches are due
to the collection, the library's policies and procedures, or the user
(their inability to find the material.)
• High fill rates could indicate an under utilized collection; no trouble
finding something may be because materials aren't circulating. May
need to promote the library and collection and advertise ILL if
something is not available.
• Low fill rates may mean frustrated users. Questions to consider: Are
more titles needed? Are more duplicate titles needed? Do you need
to make it easier for users to find materials in the catalog or on the
shelf? Shorten the circulation period for high -use items?
What Happens to Those Requests Not Filled?
• Patron has a choice of putting their name on a waiting list for the item
• If the library does not own the item, patron has a choice of requesting
that we order the item from another library
• If the library does not own the item, patron may request that the title
be purchased
How long it takes to fill those requests is known as Document Delivery.
Document Delivery, when measured, has the ability to:
• Determine whether the library is borrowing through ILL titles which
should be owned.
• Suggest a need for improved ILL procedures and delivery
• Suggest a change in policy about when an item should be borrowed
and when to buy an item not owned.
• Assist in the ordering process; determine the need for multiple copies.
Of those items requested during this study, how long did it take to get into
the hands of the patron?
• 58% were made available within 7 days
• 16% were made available within 8 — 14 days
• 15% were made available within 15 — 30 days
• 11% took over 30 days to fill
Additional Statistics
Circulation per Capita:
The total number of circulations for all materials in a year divided by the
population:
Libraries
Circulation per Capita
*Ames Public Library
28.2
*Iowa City Public Library
20.6
Carnegie -Stout Public Library
12.2
Council Bluffs Public Library
7.6
Davenport Public Library
6.7
Sioux City Public Library
6.3
Waterloo Public Library
5.9
Cedar Rapids Public Library
5.6
• University influence
What is a "good" circulation per capita?
Percentile:
75th
50th
25th
9.4
7.4
6.9
Circulation per Capita (continued)
• High circulation (circ) per capita means heavy use of the circulating
collection relative to the size of the community.
• Short loan periods may result in greater availability of materials and
therefore higher circulation per capita. Similarly, more renewals will
result in more circs per capita.
• Low circ per capita may indicate a need to better match the collection
to the community, or the need to do more to promote library services.
• Low circ per capita and high turnover may indicate a collection that is
small relative to the size of the population served.
• Low circ per capita with low turnover may indicate a library with a
non - circulating collection, many out of date materials, or a collection
not well matched to its users interests.
• High circ per capita doesn't necessarily mean that more people use the
library; it may simply mean that the people who use the library
borrow more materials. (compare visits per capita; C -SPL's is 5.0)
Visits Per Capita
Libraries
Visits per Capita
Iowa City Public Library
12.0
Ames Public Library
8.6
Council Bluffs Public Library
7.1
Davenport Public Library
5.2
Carnegie -Stout Public Library
5.0
Sioux City Public Library
5.0
Waterloo Public Library
4.0
Cedar Rapids Public Library
3.0
Turnover Rate
Estimates how many times the entire collection turns over a year. Total
holdings divided by total circulation: 3.9
What is a "good" turnover rate?
Percentile:
75th 3.7
50th 2.6
25th 1.7
Libraries
Turn Over Rate
*Cedar Rapids Public Library
9.0
* *Ames Public Library
7.1
**Iowa City Public Library
6.6
Carnegie -Stout Public Library
3.9
Council Bluffs Public Library
3.3
Sioux City Public Library
2.6
Davenport Public Library
2.3
Waterloo Public Library
2.2
*very small collection for population due to loss of main library in flood
** university use is heavy
Anticipate our turnover rate will increase due to extensive weeding and a
full year without impediment of construction. Three months of the time of
our use was during construction.
Long -Range Plan
2006 — 2011
Service Responses: Current Topics and Titles and General Information
The Vision of the Carnegie -Stout Public Library
. . . will be a model of excellence in library service as perceived by its customers and
the library community as it strives to be a vital resource that educates, informs, enriches,
empowers, and entertains.
The Mission of the Carnegie -Stout Public Library
. . . is to improve the quality of life by providing resources that enhance and contribute
to individual enjoyment, enlightenment, and knowledge.
Goal
Users of the Carnegie -Stout Public Library will have access to a wealth of current and
popular materials and engaging programs that stimulate their thinking, satisfy their
curiosities, expand their knowledge of contemporary culture and society, and make their
leisure time more productive and enjoyable.
Objective 1: By FY 2009, 70% of adults who place a reserve on the most popular
material (print and non - print) will have the item available in 14 days and an additional
20% will have requested material within 30 days.
Delivery Time of
Materials not
Available
FY 2006
FY 2008
FY 2009
FY2010
FY2011
0 — 7 days
38.8%
30%
42%
58%
8 — 14 days
15.5%
12%
21%
*62%
16%
Sub -Total
54.3%
42%
63%
74%
15 — 30 days
19.5%
25%
12%
15%
30+ days
26.2%
33%
25%
11%
*mini survey, a full survey will be scheduled in FY2011
11Page
Activities
❖ Downloadable material promotion
o Outcome: promotion not consistent
❖ Ask Friends for more money for Books to Go
o Outcome: have not asked Friends for additional funds, but the Friends
renewed their commitment through FY12 for $1,500 per year
o Outcome: request for $1,000 start-up money to establish a DVD -to -Go
program was granted by the Friends
❖ Parameters of check out — limit 10 on reserve list vs. current 15 to reduce time to
two weeks
o Outcome: implemented April 22, 2009
❖ Leasing popular material
o Outcome: have not evaluated this service
❖ Promote adopt -an- author
• o Outcome: promotion includes brochures for public and a web site link; can
do more.
❖ Downloadable content
o Outcome: successful implementation
o Outcome: A collection was begun in February 2008 with 219 owned and
50 subscription music and audiobook titles. Growth in the collection has
been funded by reallocating existing funds and grants.
• Growth of downloadable audio up 120% FY 10- FY 11
• Growth of ebooks up 70% FY 11 over FY 10
• 853% increase in circulations of ebooks
••• Playaways
• o Outcome: funds identified to purchase more Playaways in FY 09;
inventory now number 167 titles
• FY 09 check outs = 424
• FY 10 check outs = 508
• FY 11 to date - (4 months, 3 weeks) = 239
o Outcome: Decision made to discontinue purchasing Playaways because
they are not holding up under circulation
❖ More money to buy multiple copies of popular materials
o Outcome: $12,000 in non - recurring funding identified to purchase
additional multiple copies; FY10 /11
o Outcome: Adult Services has begun purchasing extra copies of high
demand titles in the large print format
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❖ Expedite the processing to get materials on shelves faster
o Outcome: some efficiencies have been introduced, but the primary
influence in meeting this goal was the hiring of a new cataloger.
o Outcome: FY10 — difficult to keep up due to massive withdraws
(construction related) and additional funds for purchasing (carry over).
Evaluation is needed in a representative year; possibly consider a
consultant to conduct work flow analysis and identify more efficient and
effective methods of processing materials.
o Outcome: FY 11 — consultant visited and we are in the process of
changing the way we handle materials. No backlog at end of FY 11.
❖ Expand "automatically yours"
o Outcome: This program was evaluated in March of 2009. Thirty -eight
fiction authors were deleted and 32 new fiction authors were added. Also
added were 18 Science Fiction authors, 8 Romance authors, and 13
Mystery authors. Circulation statistics will be compared before and after
this change. FY 2008 circulations of Books -to -Go was 2,263. The first
three quarters of FY 09 totaled 1,789. These circulations will be
compared to the Books -to -Go with the new and additional authors. In
FY09, 3 were dropped, 10 were added, and others were reduced by 12.
Objective 2: By FY 2009, 95% of survey respondents from people visiting the
library to "find something good to read, view, or listen to," will find something
that meets their needs during their visit.
o Outcome:
Fill Rate — FY 2006 — 85%
Fill Rate — FY 2008 — 75%
Fill Rate — FY 2011 — 86%
Activities
• Promote ourselves — Readers' Advisory
o Outcome: Youth Services has developed a notebook of recommended
reads.
o Outcome: Adult Services Manager enrolled in an online class in
Readers' Advisory
o Outcome: Adding titles on Readers' Advisory to the professional
collection
o Outcome: Readers' Advisory Desk established — to be called
"Recommendations Desk" with funding for professional staffing for
all open hours secured. FY 10 -11
• Last staff member hired and began work on November 22,
2010
3Mage
o Outcome: All librarians and managers to receive advanced training in
Readers' Advisory in FY 11; workshop committed to by expert Joyce
Saricks
• Workshop held November 4, 2010
o Outcome: FY 11: Very active blog and facebook page. Active
recommendations created on bookmarks and for exhibits and displays.
Recommendations Desk always busy.
• Promote resources available for Reader's Advisory
o Outcome: one class held on how to use Novelist; more work needs to
be done
o Outcome: Another class will be conducted in the spring of 2011
• Outcome: Novelist offers an enhanced version now which we
have subscribed to and we'll launch December, 2010
o Outcome: FY 11: Very active blog and facebook page. Active
recommendations created on bookmarks and for exhibits and displays.
• Display shelving
o Outcome: introduced "Old Gold Retold," reorganized graphic novels
to place all together, reorganized DVDs into easier -to- browse
categories; all of these have been successful. Shelving ordered for
renovated facility will allow for maximum display.
o Outcome: The Teen Zone was organized to eliminate the spinner rack
for graphic novels and the shelving has higher appeal. (FY09)
o Outcome: YS weeding has allowed for face -out display books on
shelves (FY10)
o Outcome: New shelving purchased in renovation with all face -out
shelves on the lowest stacks and face -out shelving for shorter special
display stacks as well as gondolas for AN (promote ease of browsing).
Installed first quarter FY 11)
❖ Activities that promote materials, and promotion of those activities
o Outcome: introduced "What's Coming Up" with DVDs to positive
comments from patrons
o Outcome: A new book discussion group for graphic novels has been
formed. Attendance has been poor, but those who are there are quite
interested and are there regularly. Promotion has been conducted
through our Bookletter newsletter, the Library's blog, and facebook.
o Outcome: YS adds event to the Library's facebook page
o Outcome: Part of the job description of librarian at Recommendations
Desk will be to work on promotional and informational material as
well as exhibits.
o Outcome: Expansion of advertising to 365 ink reaching a new
demographic
4 1Pagc
❖ Use web site for "what to read" and highlight collections
o Outcome: "Book of the Day" has been added to the Library's web site
that includes an in -depth description of the material.
o Outcome: Book & Movie suggestions have been added to the web site
with the opportunity for visitors to the site to suggest an additional title
o Outcome: New web site will feature "recently returned items" with a
link to our catalog. (Goal met)
o Outcome: Part of the job description of librarian at Recommendations
Desk will be to work on enhancing the web site to focus on Readers'
Advisory.
o Outcome: FY11 blog and facebook access used regularly
Objective 3: By FY 2008, the circulation of materials cataloged as YA will
increase by 10% over the previous year and will continue to increase 10% each year.
Goal Met
Outcome: FY 2006 the total was 12,817; FY2007 increase 21% (15,509) FY
2008 increase 12% (17429); FY 2009 12% (19,503), FY 10 an increase of 5% (20,563)
FY11 30% (26,774)
Activities
❖ Money for multiple titles
o Outcome: Successful in obtaining recurring additional funding for
graphic novels and books on CD (FY07 -08) additional funding for
print material was requested in the annual budget for FY09, FY10,
FY11 and FY12 (not funded).
❖ Display merchandising
o Outcome: All shelving in the Teen area was salvaged and put together
to make it work. Display of materials is as creative as can be given
what is available to work with; the new shelving will provide greater
opportunity for this type of marketing.
o Outcome: New shelving purchased in renovation, will be installed
during first quarter of FY 11 — Goal met
•'• Electronic signage
• o Outcome: not done; but the new design of the future Teen Room will
create a distinct atmosphere without the addition of this signage.
o Outcome: initial design selected for new sign after surveying teens to
determine what they prefer the name of the area to be. (August, 2010)
o Outcome: room to be called "Teen Zone" sign designed and installed.
❖ Teen blog
o Outcome: Blog not launched, but Teen Advisory Board launched a
facebook page in FY 10. It has not kept up; must be turned over to
Youth Services staff
SIPage
••• More computers
• o Outcome: City funding made it possible to have 4 computers in the
Teen Zone. Goal Met.
o Outcome: Foundation funded the addition of 5 circulating lap top
computers for Teens only — FY 11
• Outreach to Young Adults
o Outcome: Craft project this summer at the Boy & Girls Club (FY10)
o Outcome: Started book club at Hillcrest Family Services (FY10)
o Outcome: School visit to promote Summer reading (FY10)
o Outcome: Handed out summer reading information at the mall and did
a teen survey (FY10)
o Outcome: Presented to teens at the Multicultural Center (FY10)
o Outcome: C -SPL partnering with DBQ Community School District on
a federal grant targeting kids for after school programs at two middle
schools.
o Outcome: Started a youth book discussion group at the Boys and Girls
Club made possible by a donation from Dr. and Mrs. Ed Alt.
• Promotional budget for Young Adults, or ads in school newspapers
o Outcome: money has not been available, but some funding, from
other areas, was used to place ads in school newspapers during FY 07.
Currently a short-term plan has been created for the Young Adult area
and a budget of $1,000 has been identified for promotion and to
increase awareness.
o Outcome: Ads were placed in school newspapers (FY 10)
Objective 4: By FY 2008, the number of teens using computers in the Teen Zone
will increase 10% over the previous year and will continue to increase 10% each year.
o Outcome: FY 2006 was 0; FY 2007 was 2,171; FY 2008 was 3,103 hours;
Goal Met — FY 08; FY 2009 was 3,386 Goal Met — FY09, FY 2010 was
3,211, FY 11 was 2,657 which was a 17% decrease over the previous year.
Could be due to teens using adult computers which means they'd be in adult
statistics, they could be using their lap top computers, or a library lap top
computer, or just not using them as they have in the past.
Objective 5: By FY2008, attendance at adult programs sponsored, or co-
sponsored, by the Library will increase by 10% over the previous year and will continue
to increase 10% each year.
o Outcome: FY 2006 attendance was - 1,006; FY 2007 attendance was 1,494
(goal met for FY07) FY 2008 attendance was 1,357 (goal not met, should
have been 1,643) FY 2009 was 1,203 (goal not met) The ongoing renovation
has impacted the number and attendance at programs. FY 10 attendance was
631 (goal not met). FY 11 total attendance 971 (54% increase over FY 10 but
61Pagc
behind other years. Part of FY11 was during construction during which adult
services was impacted the most and programs were not scheduled. )
Activities
❖ Advertising — find sponsors such as the Telegraph Herald, Vue 365,
Dubuque, Inc., Dubuque 365
o Outcome: Press releases have continued as usual; no work has
been done to request advertising support except on one occasion
when the Telegraph Herald supported the Library's program for a
movie screening
o Outcome: Negotiated with 365 Ink for reduced cost for half page
in every issue through 2011.
o Outcome: Facebook has been used as a marketing tool and at the
end of FY 11 had around 1,300 fans.
• Build an e -mail address book of patrons to notify them of particular events
o Outcome: The new website offers this service; we will be
working to promote this as few have taken advantage. FY10 total
addresses: 6,704; FY 11 7,739. Not used yet as a notification tool.
••• Pod - casting
• o Outcome: not done
❖ Adult Summer Reading Program
o Outcome: introduced in FY07; second annual program was held
in FY08, and continued in FY 09 and 10.
FY # of registrationscompletions % completed
2007 158 59 37%
2008 111 50 45%
2009 161 69 43%
2010 241 130 54%
2011 246
• Target programs for different age groups
o Outcome: not done
❖ Try different types of programs
o Outcome: two over the past three years: graphic novel discussion
group off -site and the FY08 grant for "The Big Read"
7IPa`gc
+ Sponsors — form partnerships for cultural awareness
o Outcome: Successful partnership with Faces & Voices for the
screening of Killer of Sheep — FY09; partner in FY10 to hold a
book discussion on the title by the author who will be the Martin
Luther King, Jr. speaker for Faces & Voices in January 2010.
Objective 6: Beginning in FY2007 one third of all Library programs offered will
have a component intended to raise cultural awareness of the attendees.
o Outcome: Number of programs in FY 2006 was 419; goal for
FY 2007 will be 138 programs; number held was 13. Number
of programs in FY 2007 was 606 goal fbr FY 2008 should be
202; number held was 49. Number of programs in FY 08 was
524, the goal for FY 2009 should be 175. Number of programs
in FY09 was 531. Four programs had a multi- cultural theme.
(goal modified to 25%-FY10) FY 10 —1 % of children's
programs (4) should have been 84; adult programs at 46%
FY 11 — 17% of Adult programs had a multi- cultural theme.
7 % Youth Services programs had a multi - cultural theme.
Objective 7: By December 2008, the Library's web site will be designed to focus
on two components, one of which will be "current topics and titles." Visits to the library
site on this subject will increase 15% in the first year, and each year after. (FY10 — goal
met)
o Outcome: Google Analytics launched in mid - August, 2009. Baseline of use
established in September of 2009 for future comparisons. September 2009:
• 9,598 visits
• 50.21 % were new /unique visitors to the web site
• 70% of the visits were from direct traffic; 20% from a search engine, and
10% from a referring web site.
September 2010:
• 15,720 visits
• 41% were new /unique visitors to the web site
• 59.7% were from direct traffic; 30.5% from a search engine, and 9.8%
from a referring site.
October 1, 2010 - June 30, 2011
• 160,907 visits
• 42.0% were new /unique visitors to the web site
• Average pages viewed per visit 2.14
• We are beginning to see increased access to our web site coming from
iPad users actually coming in third place in most recent use, behind
Internet Explore and Firefox. Android users and also those using a Nook
to browse are showing up.
8 1Page
Activities
❖ Evaluate the web design; outsource the "look and feel" part of the web site
o Outcome: Funding received from the Library Foundation to redesign the
web site which was underway in December 2008.
o Outcome: Web site launched in April, 2009. Google Analytics went live
in late September, 2009. This will provide the data we need to measure
use.
•'• Staff resources
• o Outcome: Each department will be responsible for their space on the new
web site. Once launched focus on developing the web site will include
these two service responses. Previous to this several new web pages with
hundreds of links to other resources were added under the "Current Topics
& Titles" service response for the Adult audience and ongoing evaluation
and management of databases took place to ensure that high quality
information was offered under "General Information."
• Staff has received training on how to add web content.
Documentation of responsibilities and work flow /content
management will be completed next. (Done)
• Adult Services successfully launched facebook so the Library has a
presence with the social networking service. A snapshot of access
for the week of November 22, 2010. 440 monthly active users
which was up 325 from the previous week. 816 "liked" a posting,
and there were 17 posts that week. There were 415 visits this
week. For the month ending November 22, 2010 (October 23 —
November 22) 214 visits to our web site, or 1.27% of all web
traffic to our web site, came from a facebook referral.
• Over a 3 -month period in 2011, 1.90% of all web traffic
came from a facebook referral. Facebook fans now number
1,300
Goal
Users of the Carnegie -Stout Public Library will have a dependable source of reliable
information and the assistance they need to make good decisions and to succeed as
workers, students, and as members of their families and of the community.
Objective 1: By FY 2010, 400 adults will attend computer classes sponsored or
co- sponsored by the Library,and 90% will indicate on the post -class evaluation form that
the program met their needs.
o Outcome: FY09: % of questions answered "yes" in second class but not
in first:
Computer Basics: 80%
Beginners Internet: 80%
Intermediate Computing: 74%
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Beginners Email: 27%
IowaJobs Account Setup: 50%
*Average: 62%
o Outcome: FY10: % of questions answered "yes" in a second class but not
in first:
Computer Basics 93 %
Basic Internet 93%
Intermediate Internet 72%
Email 52%
Heritage Quest 94%
EBSCO 100%
Ancestry 96%
*Average 86%
o Outcome: FY 11 pre -test 24% "yes I know...." vs Post -test 92.7% "yes I
know..."
o Outcome: Number of students —FY 2006 294; FY 2007 250; FY 2008
315; FY 2009 315; FY10 181; FY 11 108
Objective 2: FY 2009, 95% of survey respondents who have used the Library's
technology resources will indicate that those resources met their needs.
o Outcome: Surveys not given. New web site will allow online surveys
and we will try this as our first one. Not implemented yet.
Activities
❖ Improve web design to promote ease of use for patron
o Outcome: Web redesign launched in April, 2009
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Objective 3: By FY 2008, visits to Library sponsored information databases will show
an average increase of 30% and continue to grow 20% each year.
Database
FY
2006
FY
2007
FY 2008
FY08
Goal
Met?
FY
2009*
FY
09
Goal
Met?
FY10
FY10
Goal
Met?
FY11
FY11
Goal
Met?
Ancestry.
com
456
15,655
Yes
4,792
8267
yes
Ebsco
15,764
15,910
9,861
No
13,413
Yes
since
08
6,168
no
7,359
yes
Facts on
File
103 '/2
yr.
186
256
Yes
51
no
discontinued
First
Search
6,562
10,104
5,074
No (yes
in 2007)
6,760
no
4,059
no
5,213
yes
Grant
Select
110
121
No
135
no
60
no
discontinued
Heritage
Quest
4,318
9,360
9,122
No (yes
in 2007)
14,194
Yes
11,191
no
6,281
no
Learn a
Test
94
127
158
Yes
149
no
83
no
146
yes
Newsbank
3,213
10,361
5,089
No (yes
in 2007)
5,495
no
6,481
yes
6,462
no
Novelist
1,146
1,709
1,215
No (yes
in 2007)
1,564
Yes
673
no
Now part of
catalog - 578,888
ProQuest
0
6,844
20,305
Yes
26,289
Yes
14,596
no
10,469
no
Reference
USA
1,470
2,284
1,619
No (yes
in 2007)
1,549
no
1,594
no
3,780
yes
Tutor.com
212
129
473
Yes
677
Yes
789
no
863
no **
Totals
32,779
57,041
53,679
86,136
50,537
48,840
*Ancestry.com changed the way use is counted.
** contract only allows for 889 visits for annual fee without increase ($8,000 year for 889
or less)
Objective 4: By FY 2009, at least 85% of patrons who use the library to get
answers to their questions will indicate that they received the information needed.
• Track number of questions asked and answered; ask patron if the question
was completely answered
o Outcome: Survey will be conducted in FY 11 (not done yet)
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Objective 5: By December 2008, the Library's web site will be designed to focus
on two components, one of which will be "general information." Visits to the library site
on this subject will increase 15% in the first year, and each year after.
o Outcome: Overall use of information databases, total, increased
58% over a three year period of time, but this appears to have been
the peak and was not maintained FY 10. FY 2011 — fluctuations in
the way vendors count hits and dropping some databases as well as
merging Novelist in with our catalog have created too many
changes for a reliable comparison.
Activities
• Evaluate the web design; outsource the "look and feel "" part of the web site
o Outcome: Funding received from the Library Foundation to redesign the
web site which was launched in April, 2009.
+ Staff resources
• • Outcome: Each department will be responsible for their space on the new
web site. Once launched focus on developing the web site will include
these two service responses. Previous to this several new web pages with
hundreds of links to other resources were added under the "Current Topics
& Titles" service response for the Adult audience and ongoing evaluation
and management of databases took place to ensure that high quality
information was offered under "General Information."
• Staff has received training on how to add web content.
Documentation of responsibilities and work flow /content
management will be completed next.
❖ Advertise classes
o Outcome: basic computer classes are full with waiting lists; we do not
need to advertise; we are also receiving referrals from IA Workforce
Development. Due to the demand for basic computer and Internet classes
we have not been focusing on database classes which are not as well
attended. Advertising classes in how to use library databases beyond our
traditional methods, once they are offered again, will be important. An
advertising campaign took place during this 3 -year period of time which
focused on the information databases that the Library offers. We didn't
notice an increase in remote use that might be attributed to a raised
awareness of availability due to advertising.
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