Streetscape Improvements - Main Street from 5th Street to 9th Street
CITY OF DUBUQUE, IOWA
MEMORANDUM
January 12, 2000
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Streets cape Improvements--Main Street from 5th Street to 9th
Street
On January 11, 2000, Town Clock Plaza consultants, WHKS, met with property
owners and the general public to finalize design concepts for the Town Clock Plaza
prior to preparing the bid documents for the project. Those that attended the
meetings were told, as directed by the City Council on December 20, 1999, that
input was only being received on Plaza designs with Main Street remaining closed.
Public Works Director Mike Koch advises that sufficient information is available and
he is recommending that the project proceed to final design and the preparation of
bid documents.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
Mi
MCVM/dd
Attachment
cc: Barry Lindahl, Corporation Counsel
Tim Moerman, Assistant City Manager
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CITY OF DUBUQUE, IOWA
MEMORANDUM
January 12, 2000
TO: Michael C. Van Milligen, City Manager
FROM: Michael A. Koch, Public Works Director ;!ftll~
SUBJECT: Streetscape Improvements - Main Street from 5th Street to 9th Street
INTRODUCTION
The purpose of this memorandum is to present to the City Council the current status
of the concept plans for the streetscape improvements scheduled from 5th Street to
9th Street in calendar year 2000.
BACKGROUND
On December 20, 1999, the City Council held a worksession to receive an update of
the concept plans which had been developed as of that date. The City Council, at the
conclusion of the meeting, directed that City staff and the consulting firm continue
along the same concepts as were presented. A copy of the December 16th memo
from the City Manager discussing the details of the proposed concepts is attached as
background material. (The original set of concept drawings were presented in color,
however for today's purpose these have been copied only in black and white).
DISCUSSION
Since the December 20, 1999 worksession, the consultant, WHKS and their design
team have further refined the concept drawings based upon a series of meetings held
with the property owners in the plaza and the general public on December 7, 1999.
Another round of these discussions took place on January 11, 2000, to present the
series of more detailed concept drawings again to the property owners in the plaza and
the general public. The acceptance of the concept drawings has been positive and
City staff and the consulting firm believe that it is therefore time to proceed into final
design plans for reconstruction of Main Street, from 5th Street to 9th Street. City
staff and WHKS will be prepared to present the concept drawings in detail for the
Council meeting of January 17, 2000. Copies of the revised concept drawings will be
submitted to the City Council on January 14, 2000.
-- -,,' ..
The anticipated schedule for the project is as follows:
January 17, 2000
City Council confirmation of final concept
drawings
WHKS preparation of final design and
specifications
Preliminary approval, special assessments,
issuance of Notice to Bidders, and Publication
of Notice of Hearing
Public hearing on final plans and Assessments
Bid Letting
Award of Contract
Begin Construction
Completion
February 1 - April 10, 2000
April 1 7, 2000
May 15, 2000
June 8, 2000
June 19, 2000
June 26, 2000
November, 2000
Because the plaza area immediately surrounding the Town Clock is a future phase of
construction, the construction will be gapped at 7th Street. The construction
improvements therefore are being developed for Main Street, from the south side of
5th Street to the south side of 7th Street, and from the north side of 7th Street to the
north side of 9th Street.
ACTION TO BE TAKEN
The City Council is requested to give any comments on the concept drawings and to
direct City staff and WHKS to begin preparation of the final construction plans and
specifications for the project.
MAK/ksa
cc: James Burke, Community/Economic Development Director, City of Dubuque
Laura Carstens, Planning Services Manager, City of Dubuque
Ben Graham, President, Graham's Style Store
Dan LoBianco, Executive Director, Dubuque Main Street Ltd.
Dan McDonald, Government & Business Affairs Director,
Dubuque Area Chamber of Commerce
Tim Moerman, Assistant City Manager, City of Dubuque
Pam Myhre, Associate Planner, City of Dubuque
Sue Riedel, General Manager, Grand Opera House
Steve Sesterhenn, Vice President, Cottingham & Butler, Inc.
GiI Spence, Leisure Services Manager, City of Dubuque
Cindy Steinhauser, Parking System Supervisor, City of Dubuque
"
TO:
FROM:
SUBJECT:
CITY OF DUBUQUE, IOWA
MEMORANDUM
Michael C. Van Mill/gen, City Manager
Michael A. Koch, Public Works Director
December 15, 1999
/j}.! JI dv
Streetscape Improvements - Main Street from 5th Street to 9th Street
INTRODUCTION
The purpose of this City Council meeting is to discuss the current status of the plans as
developed by WHKS and Company for the streetscape improvements planned for Main
Street from 5th Street to 9th Street, and to solicit further input from the City Council.
BACKGROUND
The concepts developed for the streetscape improvements to Main Street through the
Plaza resulted from City Council meetings and directives given during two meetings dated
March 1,1999, and March 15, 1999.
A design committee was established to work with WHKS and their design team; it was
comprised of the following members:
Jim Burke
Laura Carstens
Ben Graham
Mike Koch
Dan LoBianco
Dan McDonald
Tim Moerman
Pam Myhre
Sue Riedel
Steve Sesterhenn
GiI Spence
Cindy Steinhauser
Community Development Director
Planning Services Manager
President
Public Works Director
Executive Director
Government & Business Affairs Director
Assistant City Manager
Associate Planner
General Manager
Vice President, Manager
Leisure Services Manager
Parking System Supervisor
City of Dubuque
City of Dubuque
Graham's Style Store for Men, Inc.
City of Dubuque
Dubuque Main Street Ltd.
Dubuque Area Chamber of Commerce
City of Dubuque
City of Dubuque
Grand Opera House
Cottingham Butler, Inc.
City of Dubuque
City of Dubuque
"
DISCUSSION
The Consultant Team includes Dahlgren, Shardlow, and Uban (DSU) (Planners and
Landscape Architects) and Gilmor & Doyle (Electrical Design). The team will prepare
design plans for Main Street from 5t. Street to 9'. Street, including the 5t. Street
intersection for construction in the year 2000. Preliminary planning concepts will also be
developed for the east-west side streets and for the Town Clock area to achieve
consistency in the design themes, but these projects will be done at a later date. The
Town Clock area is currently anticipated for construction in Fiscal Year 2004, and 6'. and
7th Streets in Fiscal Year 2005.
Generally, the Main Street planning and design will follow and support the decisions made
for the reconstruction of 8t. Street. For the text that follows. please refer to the attached
exhibits. Please note that the exhibits are conceptual only. The exhibits depict options
and alternatives that should be considered as aids to the discussion for the features that
ultimately will be provided. A proposed development schedule is also attached.
The reconstruction of the Main Street as a pedestrian mall will provide an open
walkway/promenade down the center of Main Street, providing a clear view of the Town
Clock from north and south. Based on earlier stakeholder comments, no seating will be
provided adjacent to the building faces. Instead, a more traditional walkway/sidewalk will
be provided immediately adjacent to the buildings.
Precast concrete pavers will be used for the walking surfaces. For the sidewalk adjacent
to the buildings, pavers similar to those used on Eighth Street will be used. Larger (12" x
12") precast concrete pavers may be used for the center walkway, but the emphasis of a
smooth walking surface must be maintained, as it was in the sidewalk areas along Eighth
Street.
The trees, and other landscaping, and seating to be provided will be located between the
center walkway and the sidewalk that is adjacent to the buildings. Most of the trees will
be ornamental, but some over-story trees will also be provided. The over-story tree
species will have a mature height of 30-35 feet and will be pruned to keep the lower
branches at 8-10 feet above the walking surface.
Tree locations and spacing, project landscaping, and the anticipated lighting will provide a
much more open and well-lit streets cape that responds to the public comments about the
existing streetscape being unsafe at night.
Seating is a critical consideration. The existing picnic tables are considered aesthetically
unacceptable for a business park. However, adequate replacement seating and the
appropriate locations for functional seating must be addressed.
The overall concept responds to pedestrian movements, the architecture of the Main Street
buildings, and the spatial needs of the businesses. The design replicates a street and will
provide a sophisticated corporate space that is flexible and open. Overall, the concept
presented is a fairly simple design, which provides more "closed" space near 5t. Street and
is more "open" between 8'. and 9'. Streets.
Sumrn;lries of the planned amenities for each block are as follows:
51h Street to 6'h Street
The 5th Street intersection will be reconstructed to reduce the width of 5th Street through
the intersection, providing for improved pedestrian movement. The actual design will need
to be coordinated with the design of the Cigna building for 51h Street.
An arch or another vertical design is conceived as a desirable aesthetic element to "draw"
people from lower Main Street to the Town Clock Plaza. Open space in this area could
provide for exhibit space for the events at the Civic Center. This area would benefit by a
more dynamic design than the other parts of Main Street.
The concepts presented provided a very high level of seating, with wide (18" _ 24") stone
slab benches of various lengths, in arc patterns on both sides of Main Street. The benches
would be perpendicular to Main Street, providing the higher density of seating that had
previously been requested by representatives of Cigna. The benches would be 8'-10'
apart, and vary in length. Some of the benches would be in shade, and others would allow
the users to sit in sunlight. The wide benches are a suggested way to provide for some of
the functionality of the existing picnic tables, without actual tabletops being provided.
Additional features might be stone "bollards" and an ornamental iron "fence" along the
edge of the parking lot, with appropriate landscaping. The "bollard" design would allow an
individual to use it as a seat. The actual locations for bollards and other vertical elements
will be designed to reinforce the strong linear overall design.
The actual material to be used to construct the benches and bollards was discussed.
Native limestone, similar to what was used for the raised beds on 8'h Street, or precast
concrete (cast to mimic native limestone) may be used.
The existing Continuum sculpture was discussed. The Main Street design may not "fit"
with the aesthetics of the sculpture. Off project locations will be discussed as a part of
the project planning. If the sculpture is to be incorporated into the Main Street
streetscape, it may be possible to place it with the reconstruction of the 6th Street steps.
6'h Street to 7" Street (South EdQe Of The Town Clock Plaza)
The intersection area would be an opportunity to add definition and special features to
Main Street. Vertical pillars of stone that would highlight the area and provide a
continuation of the view of the Town Clock have been discussed.
The concept for seating in this block would have continuous benches in shallow arcs on
both sides of the central walkway on Main Street. The bench configurations would
provide openings at the building entrances. Pedestrian traffic from one side of Main Street
to the other should be minimal, because of the existing businesses in this area. The
seating design responds to the building use in this block.
Raiseo_ bed or low planting areas will be provided. Trees with tree grates and tree guards
are also planned. Tree guards would be specifically designed for this project and serve
both functionally and aesthetically.
Town Clock Plaza
Two (2) conceptual options were presented. Both options indicated a need to try to
enhance the aesthetics of the Hartig Drug Store building wall adjacent to the Plaza. The
treatment of the Trilog building entrance will be coordinated with the owner.
The Town Clock base, pedestal, and the clock itself were discussed. The base
configuration would be modified by the project to enhance the stage area and provide
steps to the east, replacing the railing that currently exists. The steps could also be used
as locations for seating. Controls/equipment for an improved sound system could be
located under the revised stage/Clock base.
The area between the NICC Building and the Trilog Building, leading east to the alley, was
presented as a good place for bicycle racks. Overall, the designers viewed the existing
walkway and trees as fairly open, with acceptable lighting levels. However, it was
acknowledged that comments have been received that indicate a need to improve this
area.
Concept 'A' depicted arbors at the west border of the Plaza, adjacent to the alley. The
conceptual review indicates that the existing paved surface slopes strongly from west to
east. The concept utilized the elevation difference to provide additional steps near the
arbors. The steps, 2 -3 levels, would also provide additional seating in the Plaza. The
precast concrete pavers could be designed in patterns that would match the geometry (i.e.,
shape) of the steps.
Concept 'B' enclosed the Plaza more with trees and plantings. It would create more steps
and a depressed area to the west of the Town Clock. Ramps would also lead to the
depressed area. This area could be flexible space, providing for ice-skating and acting as
an amphitheater area.
7lh Street (North Edae Of The Town Clock Plaza) To 8th Street
This area has the highest level of retail and high pedestrian traffic. The seating design
responds to the building use in this block. The seating and plantings in this area would be
similar to 6th to 7th Streets, but more open. The concept for seating would have continuous
benches in shallow arcs on both sides of the central walkway on Main Street. However,
the bench configurations would provide openings at regular intervals and at the building
entrances so pedestrians may easily move from one side of the street to the other.
8'~ Street to 9'h Street
This area has very strong and distinct building architecture. Reduced plantings were
suggested to emphasize the buildings.
The more open space near the Graham's Building was shown as an opportunity for more
intimate seating and planting. The decision to remove and not replace the existing
fountain was made during the planning for 8'h Street. The concept presented an entryway
treatment that did not include an arch. An arch at this location was thought to detract
from the architecture of the American Trust Building. Instead, tall limestone vertical pillars
were presented as a way to "announce" the entry to the Plaza from the north. Visually.
the entry would lead the eye to the Town Clock. The pillars might have sculpture(s) on
top. The lights used on the 4 monuments at 8'h Street would be installed on the side of
the pillars. The lights aesthetically match the existing lights at the entrance to the bank
building.
The 9th Street intersection would be reconstructed to provide two (2) pedestrian crossings
across 9th Street to the Mall. The actual design of the southeast quadrant will require the
construction of some steps, because of the elevation change, but a continuous sidewalk
would be placed along the south side of 9th Street.
SCHEDULE
On November 9, 1999, and again on December 7, 1 999, meetings were held with the
stakeholders in the Main Street area to discuss their particular needs in relationship to their
properties. Two Open Forum sessions for the general public were also held on December
7, 1999.
The schedule for the project is to have final design documents presented to the City
Council, together with a special assessment schedule in April, 2000. A bid-letting is
anticipated in June, 2000, with completion of the work by the end of the year 2000.
BUDGET IMPACT
The project budget has incorporated $1,000,000 in a TIF Backed G.O. bond issue,
$377,615 in special assessments to property owners, and $984,905 in ORA distribution
dollars for a total funding package of $2,362,520.
ACTION TO BE TAKEN
Utilizing City Council input and the input received in the November and December
stakeholder meetings, the consultant will continue to work toward final design. Additional
stakeholder meetings are scheduled for January. 2000, to present the proposed final
improvements and to receive any further comments prior to submitting the project to the
City Council for bidding in April, 2000.
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CITY OF DUBUQUE, IOWA
MEMORANDUM
December 16, 1999
TO: Michael C. Van Milligen, City Manager
FROM: Tim Moerman, Assistant City Manager
SUBJECT: Report on the Use of Walkers and Strollers on Brick Pavers
A concern was raised that the new brick pavers installed in the Eighth Street
reconstruction project could create problems for users of walkers and strollers. The
brick pavers have beveled edges which create a slight gap between the pavers.
In response to this concern, I cOlltacted Dubuque Main Street Ltd. Director Dan
LoBianco to test the performance of both walkers and strollers on this pavement.
Dan and I met this morning in front of the Grand Opera House to test three walkers
with varying sizes of wheels and two strollers with different size wheels. For lack
of a better term, I will use "ride" to convey how rough or smooth the movement of
the walkers and strollers would be for the users.
The first walker we tested was the newest model and had the largest wheels. The
impact of the pavers was minimal with the "ride" being relatively smooth and no
. safety impact. The next two walkers each had smaller wheels. The "ride" of the
two walkers was more rough than that of the walker with the larger wheels. The
feel of running across the pavers was more pronounced. We also tested the
walkers with the smaller wheels for safety and found that there was no impact on
the safety for the user.
The first stroller we tested had the large wheels. The pavers had no impact on the
"ride" or safety of the stroller. The second stroller was the umbrella type with
small dual wheels on each leg. The beveled pavers had a minimal, if any impact on
the "ride" of the strollers and no impact on safety.
I am aware that the testing is somewhat subjective, and open to differing opinions.
However, both Dan and I believe that the use of these brick pavers would not have
a negative impact for the users of the Town Clock Plaza.
cc: Dan LoBianco, Dubuque Main Street Ltd.
Mike Koch, Public Works Director
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Frolll; John Hiqqin,
To; IHl;hae1 ...an Millir,j'<1n I<1x: 5894149
Eage 1 of 1, Monday, Del;elllbet 20, 1999 5;04pll
~ ,t .. .
t\l^!t.\\ Ajw.Cl
Facsimile Cover Sheet
To: Michael Van Milligan
5894149
John Higgins
+1(319)5579163
Date: 12/20/99
Pages including this
cover a e: 1
Comments:
Dear Mr. Van Milligan
I am 100% interseted in seeing that the town clock plaza is opened to
through traffic on Main Street.
Sincerely,
Linda Reisen
Hennigars Hallmark
Town Clock Plaza
..'
. .
lohn E. Butler,CPCU
Andrel'ij.l\ullet, (pell,CEBS
Skphenj,Bonlig, CPA
Su,"nH. Bulkr
DeJn F Fair, CI'CU
DavidJ_l'ranson,CSI'
f'immG,Jnhnson
TimnthyJ.Klmkd
Richard\', \.fcKay,CP(:U
ChrislOphcrll.Patrick,CI'CU
StnenP.Sl'lttrhtnn
LarryA.Vogt
FredtrickS,Bouml\
JosqlhL.Brodcrick
j. Stcphl'nChapman
Shannon 11. Colvin
Kimherly1\. D('l'l'e
M~Tk K. f'itzjerrdl\
Ron~]dJ_ ruhrman, CPA
Dean R. (;ilke\
JeHrevA,(;U\e
ShellevL. H,l\'ens,PHR
Helene M. Hill
NitholalC. Hopkins,JD,CPClI
TammyM.Kanr
Chriltin"M. Kenney, Mil
VickieL.La(;wtlJ
RohertM. LindsJy,r:rCU,CLU
John~,IiJlk
RobertT.Ml'Igaard,MD
Janel-Mueller
MelodyA,\1ueller
l.arryJ_Keddcr
]ohn]Ottal'i
Bradil'yJ_l'lummer
WilliamCReid
l.isaL.Schebkr
Rkhm[ A. Sigwarth, CEllS, CQM
)ercmyj.lheisen
SCOl! ,~, V()~lIinger
VickiL. Vodlinger
ierryD. Wed(,w~r
www.cb-sisco.com
.~~TI~
I c Ii] S~s!!~~2~~~m~af~~~!:~
ElIabiished 1887
January 11,2000
Mr. Michael C. Van Milligen, City Manager
City Hall
50 West 13'" Street
Dubuque,IA 52001
Dear Mike,
Please carefully review the enclosures from the great majority of property owners
and business owners on Main Street requesting that Main be opened to traffic from
9'" to 5'" - without parking.
These groups are your constituents in all of our efforts to build a better Dubuque.
In this instance, despite their varied interests, they have come together with a
significant consensus as you will see. The property owners among them will be
asked to significantly share in the Main Street costs, in addition to their personal
commiunents, to try to make economic sense from renovating old buildings (often a
labor of love as you might expect).
Further, the Director of Northeast Iowa Community College reacted favorably to
this plan and is presenting this to his Board on January 17"'. I understand, from
Rick Dickinson, that the owner's representative of the present Trilog building has
preliminarily reacted favorably to this plan. (Perhaps the owner has not been
previously polled - just the tenant.)
There have been many meetings but this effort represents the first clear consensus
of property owners and business owners.
I have asked Rick Dickinson to help get Trilog on the same page as these many
other significant stakeholders. Surely Trilog's management understands that
statements made a year ago only reflected a reading on the direction of the
downtown thinking at that time.
C&B INSURANCE
300 Security Building
P.O. Box 28
Dubuq\le,IA52004-0028
(319)583-7344
(800) 793-5235
Facs (319) 583-73W
SISCO (PIC CLAIMS)
300 Security Building
1'.0. Box 28
Dubuque, IA 52004-0028
(3l9)5fU-7:H4
(800) 793-5235
Facs (319) 556-92:15
SISCO (BENEFITS)
3UO Security Building
P.O. Box 389
Dubuque,IA52004-0389
(319)583-7344
(800) 457-4726
Facs (319) 583-0439
HEAtTHCORP
30USecurity Building
1'.0. Box 1475
Dubuque, IA 52004-1475
(319)58:-1-5888
(800) 583-5888
Facs(319) 583-3510
SAFETY MANAGEMENT
300 Security Building
P.O. Box 28
Dubuque, IA 52004-0028
(319)583-7344
(800) 793-5235
Facs(319) 556-9235
.
Ic[i]
Cottingham & Butler
It is not too late to do the right thing.
Sincerely,
,-\
YrC-
John E. Butler
President
Cottingham & Butler, Inc.
(319) 587-5213
JEB:sds
cc: Nicholas J. Schrup, III/President/American Trust & Savings
Richard J. Hartig/President/Hartig Drug Stores
ENCLOSED DOWNTOWN RENOVATION PROPOSALS:
Continental Realty & Investment Ltd
O'Toole Office Supply
The Bootery
American Trust & Savings
Graham's Store
Cottingham & Butler
Fuerste, Carew, Coyle, Juergens & Sudrneier,P.C.
McGladrey & Pullen, LLP
Steele Financial Services
Wallis, Kunnert, Price & Smith
Hennagir's Hallmark
Dubuque Main Street Ltd.
Walker Shoes
Star Uniforms
Hartig Drug Store
Mercantile Bank
Herbst Upholstery
"
. .
. .
. . .
.",....-lCol'-~ .L....JC.I
~=.I...."''t.:tI~IL..I~
.,)J."=' ;)Ct:J lae~ ,....~....lC:J:>
Downtown Renovation Proposal
The city is in tb midst of an excool1ent opportunity to tie all oftb key dowm.own renovaticm
projects toalllber IIId maka it H5Y for tourisls and our 0WJl'~" to get arOUDd to enjoy the
beauty of our city. W11h mer ftoat dewlo,mlent on lhe move, the restoration ofr- Main,
;u:tivity in Cable Car Square UICI the opeIIiDg of the Art Museum and WashillgtOn Park area
there is still one area of UIWJ1 that sits like III islmd UIlto i1setf... TOWIl Clack Plaza.
1his area of tile city has long b_ forgoltm1 by it citizens. except for special cvems such as
All That Jazz and various festivals. Durin, the rat of1lle YeM this area remains as a bllSiness
parle to many growing service oriented !It',izlI'oses.
The problem? The current and the pmposed renovation oftbe Main Street area of the plaza.
does not address key issues that have plagued Ibis downlDwn \",.".;"":
. Docs DOt aeate the atDIospbc:rc to physically dnw people to the plaza area except for
special events-
. Does DOt allow for IDCMIJDeDt in and 1brough the downtO\lUlL
. Thee is a perceived feeling of the area being UIlliafe after bolli's.
. The =t proposed desip creates lII1 area tba1 is c:onclucive to loiterin& .
. slcateboardiDg. rolla'bladina IIld allier aaivities. whidl deter touris1l; IIld odu:rs to
visit the area.
All of these items create an "Wand" within the city that is not c;oaducive to the owral1
growth and direction that the city of Oubllql>e wants or needs.
The recommendation to lIIis problem is to ope:G up MmI Streer between 5" Street and .,.
Street. 1his could be done in such a way to meet lIIe needs afay stakeholders. CIGNA and
NlCC and create a higher level of activity tD malee the area safer and more inviting, Th..
proposal is:
· Create a two-lane street, willi 110 parkiDa, from Sib to 9'" along Main Slreet.
. . The design wou1d be similar TO lIIe CIIlTeIll: ,Ill Street rellllVatian. without drop off
zones. and with plenly of historic lip aad plaDtars for trees. ftowers and to use as
seating.
. During special events such as "All That Jazz" lUll! variOll5 t'estivals the street could be
closed and portable stasin& coWd be put iD place iD the Town Clock area for bands.
etc. The street would be used for food IUId beverage vendors.
. . Provide one 1_ of traffic arOlllld key poiDu of iDterest, possibly the fountain u 9'"
Street and the TOWIl Cloc1c. This would create a way to control speed through. the area
aDd also bring Il historil: European city f'eeling that matches the fine arcbitectllre in
1II. downtowu arca.
~
01/04100
C:lMy J1on).....nr.IReaovalion
E/Z'd
'J055~'5na N~W~3a,3~ ~9,:0, 00, 60 ~f
.'
,
~.
~HI'4""""t1(-..c:t:I!Ili!J 14i~
LJI fHl.ll..... rlH1N ~1WI:I:.1 L,.IU
.51':1 ~B8 1!1645 p, 05/lilS
w
This proposal has many benefits that could "ute & ttue "wiD-win" situaDon for the ~ty aucl
dowrll:own busiuss:
. Would meet all tho lIlleds ofthc downtown ~,...lteh"Jders"
. OperIs the ceI1ter of 1be city to tllIIrists -lritIg it easier for 1hem 10 access various
.u...dions in and around the d~.A\."".lI area.
. Ties Upper iII1d Lower Main lDgtk wbile stlll maintainiDg an ~Office Park"
enviromnent.
. Cn=ms more activity and traffic tbroup lb8 do_ ana to provide a safer
m:virnnl'n-.n't
. Reduces lo;tnMB ~ IIIli roUerbladillg ~...- of m. heigh'""e<:I a.cUvity.
. Provides easier m2;"--"'e for city persOllXlel through m. proven and consisteDt
design.
. Costs Wllllid be reduced ovu the proposed cIesip.
eIIl;Ourage tho city c:ouDCillo adopt this proposed plan !or the downtown
U,Al"i, II ... foTT'.4 L ~u.t.;T"1
F=~IdfA. M....,; f+.ff/lit1~J I /'1!cf).oao
BusiDess Date
01104100
C:IMrD~
TOTAL P,lilS
;
JAN-07-2000 15:10
DUBUQUE MAIN STREET LTD
319 588 0645 p.04/05
:
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river ITont development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washiniton Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza.
This area of the city has loni been forgotten by it citizens, exceFt for special events such as
All That 18.Z2 and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
· Does not create the atmosphere to physically draw people to the plaza area except for
special events.
· Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area bemg unsafe after hours.
· The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activitIes, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between Slh Stree! and 9lh
Street. This could be done in such a way to meet the needs of key stakeholders, ClGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
· Create a two.lane street, with no parking, ITom Sth to 9th along Main Street.
· The design would be similar to the current glh Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
· During special events such as "All That J8.Z2" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
· Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01104/00
C;lMy DocumelllslRenovation
.
. JAN-07-2000 15: 11
DUBUQUE MAIN STREET LTD
319 588 0645 P.05/05
,
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
· Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area.
· Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
· Creates more activity and traffic throu&h the downtown area to provide a safer
environment.
· Reduces loitering. skateboarding and rollerblading because of the heightened activity.
· Provides easier maintenance for city personnel through the proven and consistent
design.
· Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
t:7 7&7# f
Business
t:J//lc-'E 5v/.
Date
01/04/00
C:lMy Documents\Renavation
TOTAL P.05
----
~
..
e
,
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
. There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area
01/04/00
C:\My DocumentslRenovation
I
------
'"
..
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area.
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~~1jf-
1l~~
Business (]-
I I/o /.10
~
01/04/00
C:\My Documents\Renovation
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
. There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area
o l/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
~il ""'op' "'" prop'"''' pl;m fm fu. do~w~
. ~ ----
~i!'"."._ $..-v'r /- J';t70
Signature Business Date
01/04/00
C:\My DocumenlSlRenovation
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself.. . Town Clock Plaza.
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
· Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5'h Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9'h along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9'h
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01104/00
C:\lI.1y DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area.
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~~ J4~
Sign e
G..,J,.",,,,,, -510-<-
Business
,. <; 'OJ
Date
o 1/04/00
C:\My DocumentslRenovation
. .
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the kev downtown renovation
projects together and make it easy for tourists and our own citizens te get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
· Does not create the atmosphere to physically draw people to the plaza area except for
special events.
· Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. Traffic would be limited to nighttime hours, 6pm to 6am and weekends.
· The street would be closed during the weekdays to create a pedestrian mall for people
working in the downtown area
· The design would be similar to the current 8th Street renovation with plenty of
historic lights and planters for trees, flowers and to use as seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
· Provide one lane of traffic around key points of interest, the fountain at 9th Street and
the Town Clock. This would create a way to control speed through the area and also
bring a historic European city feeling that matches the fine architecture in the
downtown area
01/03/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them. to access various
attractions in and around the downtown area.
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~/~'~
Business1- Date
I--G-~(!)
~c~
01/03/00
C:\My DocumentsIRenovation
.
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~,~\ f),C;~~ ~ee\Q ~\\.~(~~\ ~)~0
Signature Busmess Date
Sef 0-:-<-e ::,
01/04/00
C:\My DocumentslRenovation
4.
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza.
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
. There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
· Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
· During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
· Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~fi'~
tJAII/S. K;hlfflV .Pr,'(~'l.. ~.7 h J - ~-. .).000
Business { Date
01/04/00
C:\My DocumentsIRenovntion
.
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself. . . Town Clock Plaza.
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
· Create a two-lane street, with no parking, from 5th to 9th along Main Street.
· The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area.
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
no3.-
c(f~ ^~ ;4,-&A
~ f!:.x..'C.~.lr~~~~r-.<"'<-+Dr-
bv~. A-.JC '-
Signa P [fSJuJ
'0
k D,",b~i"\.'" t-'\:..\,,~tLT.D J"",,,,,,,,y 1\/ ~()()()
Business Date '
01/04/00
C:lMy DocumentslRenovation
.
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself. . . Town Clock Plaza.
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
· Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
· Create a two-lane street, with no parking, from 5th to 9th along Main Street.
· The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
o 1/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
( ,
j\,,,i,,,-
Signature
i;l
/
1\ (; 1
,-
L':"
7'/ ) /'~ "^ -~d/'
Business
,\..-,
/- '1 - 00
Date
01104/00
C:\My Documents\Renovation
.
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
· Does not allow for movement in and through the downtown.
. There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
o 1/04/00
C:\My DocumentslRenovation
.
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
;)\.ct~L[lL /:xu beLl ?'...
Signature
[,,-OJ ic Coj c;,ll{LC",
Business
I/S/tJ{
Date
01104/00
C:lMy DocumentslRenovation
.
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
· Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
· The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01/04/00
C:\!vIy Documents\Renovation
-
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~/k
Signa
~/ ~~~(
Business
/-5 ;;;t;l?J
Date
01/04/00
C:\My DocumenlslRenovation
. '.
-
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itsel[.. Town Clock Plaza.
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
· Does not allow for movement in and through the downtown.
· Ther'e is' a perceived feeling of the area being unsafe after hours.
· The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
· The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
o l/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area
. Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
~/ ~, .
Signature "j
B~~~ ~
/-/".'hTnJ
Date
01/04/00
C:\My DocumentslRenovation
---
01/10/00 16:30 FAX 3195892261
, .
MERCANTlLE-DBQ
~02
Downtown Renovation Proposal
The city is in the midst of an excellent opportUnity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that si1s like an island unto itself. . . Town CIcek Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
parle to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area oftbe plaza
does not addnss key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
. There is a perceived feeling of the area being \IIlSafe after hours.
. The cmrent proposed design creates an area that is conducive to loitering,
skateboarding. rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and ditection that the city of Dubuque wants or needs.
The recommendation 10 this problem is to open up Main Street betWeen S,. Street and 91h
Street. This could be done in such a way to meet the needs of key stakeholders. CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with DO parking, from Sib to 9'" along MaiD Street.
. The design would be similar to the current 8" Street renovation. without drop off
:wnes. and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jau" and various festivals the street could be
closed and por'lable staging could be put in place in the Town Clock. area for bands.
etC. The street would be used fOT food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at gill
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the line architecture in
the downtown area
01104100
C:\My Doc:nmt:dU\RenovaUoD
---
.0t!10100
/ '.
16:30 FAX 3195892261
MERCANTlLE-DBQ
~03
This proposal bas many benefits that could create a true "win-win" situation for the city and
downtown business:
. Would meet aU the needs of the downtown "stakeholders"
. Opens the center of the city to tourists ",~lring it easier for them to access various
attractions in and around the downtown area.
. Ties Upper and Lower Main together while stiU maintaiDing an "Office Park"
environment
. Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
. Provides easier maintenance for city pc:nonnel through the proven and coDSistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
f/iii~
SIgnature
htc;.)L~/fH/'~ ~;t'
Business
I-/() -d(}
Date
01104100
C:\My DocwnenlSlRenOVlllion
FRO~ :, HE~BSr UPHOLSTERY 76 MAIN ST FAX NO. : 1 319 5821620
" ';Q'-07-= 15,27 DUBUlUE MAl" STREET I..Tr'
Jan. 07 2000 05:58PM P2
3:9 588 0645 P.04/05
DowDtowa RenovatioD Proposal
Th. city is in tIlo midst of iIll ..-un oppot1IUJity to lie all of tho key dowmown renovaian
projec!S together IIId make it eey for lOIIriala ...ei 0Ilr 0\\0a cilizeDs to pt arolllld to enjoy !he
beau&y ot 0;4" city. With m.r ti'oIlf deYe/opmeat on 1be IIIOW, me restoration of 1.0_, MaiD,
~vity ill Cable C. Square anei tho OPelliD& of1be Art Mlueum and WashilJltOA ParIc. area
there is still one _a of town that sits Jik.1Il is1aad IlDlO illelf... TOWll Clock Plaza.
TIlls area oflbe city lla510llll bea forgotten by if ..~. except for Sl*i&I.Vl:D1lI ~uc:h as
All That Ja.zz and VIrilNs flstiwls. Durina lile reM orlhe y_ Ibis Ilea remains as a businss
park to ~y srowiDa 5e1"1ice MeIlted busillaues.
The preblem? The cumm lI!ld 111. propelled nIIIOYIIlian of th8 Main Street area of the plaza
dDes - ~ llay issu. tblIt heve piqued this dowuIown 1000000lll>:
. Does !lot cnIate tIJe lllIIlospllcn: to physica11y draw people to the plaza IT... exrcpt for
specialOY1mtl.
· Does not allow for _DICl!It in IDd llIrOIlgh the downtown.
· There is a perceived fwlin& of tbe area beinS 1IIWIflI after houn.
· The Cumlnt proposed desip createS aD _ that is conducivw to loitenng,
skateboardiDc. tollmbladina and odler wiviu... wbich cl.- touriq and od=s to
visit the am.
All of these il8lllS _ 3D "ialaIld" withiD lb. city diu illlOC coaduci.... to the ovmJ!l
ItOwrh and clifectian cbat the city of Oubuquo wmts or nilds.
The ~ to Ibis problem i; to opeD. up Main Strftt ~,.. Stteer and 9"
Street. This could be ae in such a ~ to lMet the ~ otkey stakehoklas, CIONA ;md
NiCe and cr.. :I. higbI:r level or Klivity to mUe tbe _ safer md mere inviting. The
proposal is:
· C_ a two-lme s:reet, with 110 paricDg. !rom ''''Ill 9'" alOIlg Main SIl'eet.
· 1he desisn woukl be silllilar u> the eumnt ,1Ia Streel t8llOVatiCll. without drop Qff
mia, and with plellty at histcric: li_ aIId planten lOr In:eI, flo""WS llI1d to use as
sca!illg.
· DuriDg spec:ial- sllCb as .'All That IIZ2~ cd ~01lS fNliv~ the street could be
cJOSll1llZld portable mging coulcI be put in place in the Town Clock area fur bllllds.
etC. The meet would b. used lOr 1bod aDd ~ vtJldon.
. Provide _ i_ <>i u.ffie IrOWld key )lOin\:, of lDterest, possibl)l1be 1'oun1:t.ill at ~
Street me! th8 Town Oock. nu. would c:re&IO a way to GOIIlrol SPeed through rhe area
IIld also bring a historic lluropaa city l'eeIinl1hal matches the fine architecture in
dle downtowu area.
(lliIJ4JOO
C;'lttfy cQ~tlmc.nu.\l\cnova.Oo!\
. FROM ~ f1ERBST UPHOLSTERY 76 MA I N ST
FAX NO. : 1 319 5821620
Jan. 07 2000 05:58PM PI
3: 9 588 0645 P. <)5/r,s
..
J~~I-e7-2121Cl.1 1:5:;!?
DUBUQUE MAIN STREET ~rD
ThIs proposll hu UlaDy beaolil31h1t cO'Dlci mate & tI'IIll "win-wiu" situaSicn for dill CIty aDd
downtown busiDas:
. Wguld IlInl aIllbe need5 ofllle downtown ~stalalIIolden"
. Opens the cen1Ilr olthe city to toUrisIllllllkilll it easier fm 1hem 10 acc8Sll vanclI&
WlCliCllS in md around the clcnwunw area.
. Ties Upper and towv Main IOpCber wbile..U mliatoiBi1IJ SI1 ~Otlice ParI\"
enviroameat.
. C__ mere activity aDd 1!!ft\c tImlQaII tlla d_ .. to provi<le a sw
eDVir_.
. ~ I.oiturizI& sk&lllboardiDa lIlld ro!lelbladiq 1lec:auI, of the ~""'-d activity.
. Provides euicr -";"'-ce for city pasoIIII8I !bro. the prD''''''' and Consisl.,U
desip.
. Cosls would be reduced over the plQPOMd dasip.
We would moaaly lIICOungc the city COUI1cU to edgpt tbia proposed plall fOr 1lle downtoWll
now
(~jJ~
S igilatll:e
~~ t!7!Cl:J
BU5iDess DIte
OllQ4IOO
C:lMy Dol:wnmts~"tion
TDTAL =".35
'. .
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself... Town Clock Plaza.
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
. Does not create the atmosphere to physically draw people to the plaza area except for
special events.
. Does not allow for movement in and through the downtown.
. There is a perceived feeling of the area being unsafe after hours.
. The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area.
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
. Create a two-lane street, with no parking, from 5th to 9th along Main Street.
. The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
. Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area.
01/04/00
C:\My Documents\Renovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
· Would meet all the needs of the downtown "stakeholders"
. Opens the center of the city to tourists making it easier for them to access various
attractions in and around the downtown area.
· Ties Upper and Lower Main together while still maintaining an "Office Park"
environment.
· Creates more activity and traffic through the downtown area to provide a safer
environment.
. Reduces loitering, skateboarding and rollerblading because of the heightened activity.
· Provides easier maintenance for city personnel through the proven and consistent
design.
. Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
Signature
Business
Date
01/04/00
C:\My DocumentslRenovation
Downtown Renovation Proposal
The city is in the midst of an excellent opportunity to tie all of the key downtown renovation
projects together and make it easy for tourists and our own citizens to get around to enjoy the
beauty of our city. With river front development on the move, the restoration of Lower Main,
activity in Cable Car Square and the opening of the Art Museum and Washington Park area
there is still one area of town that sits like an island unto itself. . . Town Clock Plaza
This area of the city has long been forgotten by it citizens, except for special events such as
All That Jazz and various festivals. During the rest of the year this area remains as a business
park to many growing service oriented businesses.
The problem? The current and the proposed renovation of the Main Street area of the plaza
does not address key issues that have plagued this downtown location:
· Does not create the atmosphere to physically draw people to the plaza area except for
special events.
· Does not allow for movement in and through the downtown.
· There is a perceived feeling of the area being unsafe after hours.
· The current proposed design creates an area that is conducive to loitering,
skateboarding, rollerblading and other activities, which deter tourists and others to
visit the area
All of these items create an "island" within the city that is not conducive to the overall
growth and direction that the city of Dubuque wants or needs.
The recommendation to this problem is to open up Main Street between 5th Street and 9th
Street. This could be done in such a way to meet the needs of key stakeholders, CIGNA and
NICC and create a higher level of activity to make the area safer and more inviting. The
proposal is:
· Create a two-lane street, with no parking, from 5th to 9th along Main Street.
· The design would be similar to the current 8th Street renovation, without drop off
zones, and with plenty of historic lights and planters for trees, flowers and to use as
seating.
. During special events such as "All That Jazz" and various festivals the street could be
closed and portable staging could be put in place in the Town Clock area for bands,
etc. The street would be used for food and beverage vendors.
· Provide one lane of traffic around key points of interest, possibly the fountain at 9th
Street and the Town Clock. This would create a way to control speed through the area
and also bring a historic European city feeling that matches the fine architecture in
the downtown area
01/04/00
C:\My DocumentslRenovation
This proposal has many benefits that could create a true "win-win" situation for the city and
downtown business:
· Would meet all the needs of the downtown "stakeholders"
· Opens the center of the city to tourists m. king it easier for them to access various
attractions in and around the downtown area
· Ties Upper and Lower Main together while still maintaining an "Office Park"
environment
· Creates more activity and traffic through the downtown area to provide a. safer
environment
· Reduces loitering, skateboarding and roIIerblading because of the heightened activity.
· Provides easier maintenance for city personnel through the proven and consistent
design.
· Costs would be reduced over the proposed design.
We would strongly encourage the city council to adopt this proposed plan for the downtown
now.
"?(;~__;:u w f~
Signature
M..Gbdr",v & Pullen. LLP 1-.11-00.
Business Date
01/04/00
C:\My Documents\Renavation
1
,
,
__lr_
895 Town Clock Plaza
P.O. Box 938
Dubuque, Iowa 52004-0938
(319) 589-0824
Fax 589-0839
nschrup@americantrust.com
www.americantrust.com
Nicholas .J. Schrup III
Executive Vice President
January 4, 2000
The Honorable Terry Duggan
Mayor of Dubuque
City Hall
Dubuque, IA 52001
Dear Mayor Duggan:
Thank you for taking time last Wednesday to discuss the plaza matter. Again, I apologize for the
seemingly less than organized appearance before the council work session on this topic.
However, those of us there were quite surprised to learn of the importance of that session until
late that Monday afternoon.
As I mentioned at the work session, and as we discussed further, American Trust supports the
council's consideration of opening the plaza to through traffic. Formally, we feel strongly that the
Eighth and Ninth Streets segment, which directly affects our property, should be opened to traffic.
We also feel that opening the entire plaza to traffic wiil be a great benefit to downtown.
We do recognize that this position appears iate in coming. However, a number of critical events
have occurred which brings us to this point. First of all, through the design process, all property
owners were given a clear understanding of the options available with the plaza concept. As you
are aware, this design process is still underway. Second, the completion of the Eighth Street
project in December gave us all a concrete example of that option, which is quite appealing.
Third, during the design process a number of concerns were raised including items such as
maintenance, safety, and the overall appearance a new plaza may offer.
It became apparent over the past few weeks that a significant number of property owners shared
similar views. As a result of all the above, we concluded that opening the plaza is in the best
interest of all.
I respectfully request that you kindly consider our position on this most important issue. I thank
you again for your time and look forward to further discussion.
)
/~
Nicholas J. Schrup III
Executive Vice President
sab
cc: Michael Van Milligen
WILLIAM C. FUERSTE
ALLAN J. CAREW
MICHAEL J. COYLE
STEPHEN J. JUERGENS
ROBERT L. SUDMEIER"
DOUGLAS M. HENRY
MARK J. WILLGING
MICHAEL J. SHUBATT....
NORMAN 1. WANGBERG
A. THEODORE HUINKER
Law Offices Of
FUERSTE, CAREW, COYLE, JUERGENS & SUDMEIER, P.C.
200 SECURITY BUILDING
15 1 WEST 8TH STREET
DUBUQUE, IOWA 5200 1-6832
TELEPHONE:
(319pS6-4011
TELECOPIER:
(319) SS6-1l34
January 11,2000
E-MAIL:
fccjs@mwci.net
ALL ATTORNEYS LICENSED IN IOWA
. ALso LICENSED IN WISCONSIN
... ALso LICENSED IN ILLINOIS
Mayor Teny Duggan and
Members of the City Council,
City of Dubuque
City Hall
Dubuque, IA 52001
Dear Mayor Duggan and Members of the Council:
I have maintained an office in downtown Dubuque for over thirty-one years,
The improvements to 8th Street restored a dimension to downtown which has been
missing, Opening Main Street from 9th to 5th would further improve the downtown
area as a busy commercial area in the City. Please consider a vote in favor of an open
Main Street free of any parking.
Very truly yours,
FUERSTE, CAREW, COYLE,
JUERGENS & SUD IER, P.c.
AJC/jar
May 9, 2000
Honorable Mayor and City Council,
I am writing this letter to express my opinion on the downtown plaza. I am a resident of Dubuque, an
employee of the downtown/plaza area and a patron and participant of downtown vendors and community
events and I wish to state that I am adamantly opposed to further opening the plaza to vehicle traffic.
As an employee of the downtown, I enjoy being able to go outside during my lunch breaks and it is evident
during the noon hour that there are numerous other employees in the area that enjoy to do the same. I am also
aware that the residents of Ecumenical Towers enjoy spending time in the plaza area throughout the day as
well. On a nice day it is a beautiful and convenient place to spend earned time away from one's work. Just
recently a visitor told me that I was fortunate to be able to work in such a pretty area. It was with regret that I
had to inform him that this might not continue to be the case.
The plaza area has never detoured me from being a patron of the downtown vendors prior to my working
downtown and I have always enjoyed the festivals and activities held in the plaza area. While I am aware that
the Riverfront Project will be a future alternative for festivities, it should not detract from the downtown area.
Festivals and activities are only one aspect of the plaza.
As a citizen of Dubuque I have been concerned over the recent decisions that continue to be made to rid
Dubuque of it's heritage and history to make room for more parking and vehicular traffic. Historical buildings
that can never be replaced are removed and "replaced" with parking lots and architecture that does not equal
that of what was removed. This is ludicrous and is taking away the very aspects of Dubuque that make it
unique to the residents and visitors of this city. The City Council needs to stop making decisions on the whims
of independent business owners. It is destroying our town.
I would also like to express my opposition to the proposal that the remaining plaza area be merely maintained
to save money for other projects. This proposal is a little too late as half the plaza renovation project has
already been completed with the opening of 8th Street. To leave the remaining plaza as is would be comparable
to receiving half a facelif! while hiding one's remaining face under a paper bag.
Should the Council Members decide to go forward with opening the plaza area, might I suggest some town
slogans for the City of Dubuque? I was thinking "Dubuque: A Nice Piece of Asphalt by the River" or "Come
Home to Dubuque! You can drive and park your car anywhere but not do much else".
Sincerely,
~~~
Wendy J. Lyons
1320 Rhomberg Avenue (residence)
Dubuque, Iowa 5200 I
745 Main Street (work)
Dubuque, Iowa 52001
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May 8, 2000
Mayor Terry Duggan and
Members of City Council
City Hall
50 West 13th St
Dubuque, IA 52001
HAND DELIVERED
RE: Opposition To Proposal To Eliminate Town Clock Plaza
Dear Mayor Duggan and Members of the Dubuque City Council:
Enclosed are petitions signed by various interested persons opposing the
proposal to eliminate the Town Clock Plaza and reopen Main Street.
We are sure there are many many other persons, who support keeping the Town
Clock Plaza.
While there are several business persons, who have pushed for the
destruction of the plaza for their own purposes, it should be noted that
most of them relocated on the Town Clock Plaza long after Main Street was
closed and the plaza built in the 1960's.
Destruction of the plaza will seriously impact the hundreds of persons that
use it in the warm months as a place to eat their lunches and socialize.
Reopening the downtown streets will also act to create a hazard for
shoppers, who live in Ecumenical Towers and nearby apartments.
Finally, the destruction of the Plaza will destroy the cultural and social
heart of the downtown area. The various festivals and other programs which
are held regularly in the town clock area will have to find a new location.
We ask you to weigh the competing interests and do what is best for the
vast majority of the people in the downtown area.
Yours truly,
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preserve the Town Clock Plaza, including
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FIRST JUDICIAL DISTRICT "
DEPARTMENT OF CORRECTIONAL SERVICES
TOWN CLOCK PLAZA
745 MAIN STREET ~
DUBUQUE, IOWA 52001 ,~
PETITION
TO THE MAYOR AND DUBUQUE CITY COUNCIL:
We the undersigned hereby petition the 8~ty of Dubuque.
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preserve the ToWn Clock Plaza, including
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We the undersigned hereby petition the City of Dubuque.
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PETITION
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
We the undersigned hereby petition the City of Dubuque.
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the clock, trees, and plantings.
and should not be des r yed.
preserve the Town Clock Plaza, including
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PETITION
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PETITION
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t clock, trees, and plantings.
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PETITION
TO THE ~l~YOR AND DUBUQUE CITY COUNCIL:
We the undersigned hereby petition the City of Dubuque.
We hereby request the City
the clock, trees, and plantings.
and should not be destroved.
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We the undersigned hereby petition the City or Dubuque.
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hould n t be destroyed.
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the clock, trees, and plantings.
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preserve the Town Clock Plaza, including
We believe the plaza is a valuable asset
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We the undersigned hereby petition the City of Dubuque.
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the clock, trees, and plantings. We believe the plaza is a valuable asset
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We the undersigned hereby petition the City of Dubuque.
We hereby reques t the City
the clock, trees, and plantings.
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preserve the Town Clock Plaza, including
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PETITION
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
PETITION
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PETITION
TO THE MAYOR AND DUBUQUE CITY COUNCIL:
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the clock, trees, and plantings.
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
PETITION
We the undersigned hereby petition the City of Dubuque.
We hereby request the City
the clock, trees, and plantings.
and should not be destroyed.
preserve the Town Clock Plaza, including
We believe the plaza is a valuable asset
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PETITION
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PETITION
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the clock, trees, and plantings.
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
PETITION
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the clock, trees, and plantings.
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PETITION
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hereby request the City
trees, and plantings.
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
PETITION
We the undersigned hereby petition the City of Dubuque.
We hereby request the City
the clock, trees, and plantings.
and should not be destroyed.
preserve the Town Clock Plaza, including
We believe the plaza is a valuable asset
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--- .-............
--
1i!J001
05/09/00 15:41 FAX 860 534 2272
FINANCIAL SERVICES
KenDethA. Pouch Jr.
Vice President
CIGNA Retirement &; Investment Services
R@
CIGNA
Mr. Michael C. Van Milligen
City Manager
The City of Dubuque
City Hall, 50 West 13th Street
Dubuque, Iowa 52001
Routing H14A
280 Trumbull Street,
Hanio[d,~.06103
Telephone 860.534.3256
Facslmile 860.534.3595
kenneth.poudl @ cigDa.com
May 9, 2000
Dear Mr. Van Milligen:
I am writing in response to the May 3, 2000 Telel!Iaph-Herald article, ''Main Street
Homestretch Welcomed". In the article, Main Street Ltd.'s Director, Dan LoBianco, is
quoted as saying that CIGNA has changed its position regarding the reopening of the plaza
to accommodate automobile traffic.
In fact, CIGNA has not changed its position with regard to this subject. It has been our
position, and that of our employees, for at least the last three years that the plaza should
remain true to its current use. Our employees at 680 TOWIl Clock Plaza enjoy the ability to
have inlmediate access to the plaza and its amenities for lunch and a pleasant change in
environment. And they have made very clear that they would like the plaza to remain an
integral part of their overall work environment as we plan to occupy our new building later
this year.
i
.
Over the past several months we have joined other Dubuque business leaders in an open
dialogue on the plaza and participated in exploring the feasibility of alternatives to the
proposed plaza plaIls. We have also been very consistent in representing the interest of our
employees in these meetings.
1
t
As the council prepares to meet on May 15 regarding future plans for the plaza, I WaIlt to
make sure that members understand that CIGNA's desire is to maintain aIld enhance the
character of the plaza for the continued benefit and enjoyment of its employees.
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I would be happy to discuss this subject further if you wish.
Sincerely, Q I
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May 9, 2000
OOHA'(-9 Pi'l4:33
Citv.'3 Cffice
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Dear Honorable Mayor and City Council Members:
I wish to express to you my concerns with the Downtown area
known as the Town Clock Plaza. The present park-like
atmosphere provides beauty and shade for all who venture in this
area. I oppose opening the street at all. The new plans for the
plaza were presented last year. They were a bit too antiseptic for
my taste. There are so many people, from children to senior
citizens, who enjoy the plaza. We need to be sure we maintain the
pedestrian walkway, picnic tables and benches for all to enjoy the
trees, the clock, the businesses, etc.
Let's try to keep the plaza in its present park-like condition if at all
possible.
Respectfully,
,~p~
Alice L. Connor
745 Main Street
Dubuque, Iowa 52001
.,
Robert C. Sullivan
1790 Grace St
Dubuque, IA 52001~036
319-583-2185
FAX 319-556-2629
Email sullydbq@earthlink.net
May 7, 2000
Mayor Terry Duggan
951 Iowa St
Dubuque,U\ 52001
Mayor Duggan:
Dubuque has a very nice Plaza.
Dubuque has Central Avenue.
Should significant tax dollars be spent to make another Central Avenue and
destroy a charming environment in our business community?
Upgrade the Plaza. Do not destroy it!
Sincerely,
! .
YlV
(?-/~~
Robert C. Sulhvan
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City Manager
---
8 May, 2000
Dubuque City Council
City Hall
Dubuque, IA. 52001
To Mayor Duggan and the Dubuque City Council:
Following the article in the Telegraph Herald regarding the decision to be made about
cutting through the plaza for Main Street, we are writing to express our concern and to
voice our feelings regarding this decision.
As long-time tax-payers, we feel it is a waste of money that could be spent more
advantageously elsewhere in the city. Opening 8th street is done (but not completed) and
has not improved anything in downtown except congestion and confusion. It has been
said opening the street would improve business in the downtown area. The stores that are
there are ones people will patronize as is and we feel it should be recognized that the
return of stores to downtown would in all probability not happen. Leave it as it is.
Opening the street would also destroy a gathering place for the workers in the downtown
area.
We do feel the plaza could be renovated, but otherwise we want to express our
opposition to the opening of the plaza for a through street.
Thank you for the opportuity to express our opposition to this proposal.
~z~~
3047 Kane Ct.
Dubuque, lA. 52001
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03^13J38
May 4, 2000
Dear Council Members:
Enclosed is a copy of the same letter. The reason for sending two copies is to include Rob
Denson's signature. He signed the correspondence via FAX. The rest of the signatures (Mike Van
Milligan having the original) were signed in person on April 19, 2000, as dated.
We apologize for the delay it forwarding this to you, as we \l/aited for NICe's official
endorsement.
Should you have any questions or need additional information, please contact me at 588-4400.
Sincerely,
(~~lY ~~---~
Daniel L. LoBianco
Executive Director
Cc Mike Van Milligen
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909 Main Street
Suite 22LL. Fischer Building
Dubuque. Iowa 52001
319-588-4400
April 19, 2000
Dear Mayor Duggan & Honorable City Council Members:
The undersigned have met in continued discussion regarding the currently tabled issue of Main Street (The
Town Clock Plaza) renovation between 5th and 9th Streets.
We respectfully request that you authorize sufficient resources on behalf of all citizens of Dubuque to
determine the feasibility of the following questions/considerations:
I. Is it actually feasible for the area described above to be returned to a street? If so, we request
as much detail as possible as to the type of street that could be constructed (i.e. width,
intersections, turnouts, parking capabilities, as well as w..'o-way/on':."-way options).
2. Is it possible to create a campus/park-like area next to the NICC building (between the
current Trilog/Cigna building and NICC)?
3. Is it possible to create a park-like area in close proximity to the future Cigna building, either
through the development of the current vacant green-space on the Manchester Group
property, managed by the Ryan company, or on a portion of the current parking lot (#10)
across Main Street from the Cigna development?
4. Would a scenario allowing for the closure of Main Street between 5th & 8th Streets for a
portion of each weekday be worth consideration?
We believe if the above questions/considerations can be thoroughly explored, that a consensus among all
stakeholders is achievable.
We also request the council authorize the appropriate staffmember(s), contractor(s) and/or consultant(s) to
provide sufficient detail/visuals to allow this diverse group, and ultimately all stakeholders, to evaluate the
potential of said scenarios. The intention is to work with this information and materials to determine if
some kind of consensus can be achieved to satisfy stakeholders' needs.
Sincerely,
~~ 1::d;:~'
President Presiden1!Chief Executive Officer
\~~&~::>?/~,//
Kenneth Pouch Nicholas J. Schrup III
Vice President President & Chief Executive Officer
Cigna Retirement American Trust & Savings Bank
& Investment Services
,Y 11 --/ /7;1'..
(~/h-r<A C'\ C?.J6?:-_.
Daniel L. LoBianco
Executive Director
Dubuque Main Street
Scott Schneider
for Robert Denson
President
NICC
cc: Mike Van Milligen
909 Main Street
Suite 22LL, Fischer Building Dubuque, Iowa 52001
Fax 319-588-0654 e-mail: dbQmainst@mwcLnet
319-588-4400
MAY-01-2000 16:29
NICC
April 19. 2000
319 562 3719 P.01
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Dear Mayor Duallll &: Honorable City CDllDCiI Mer nbers:
TIle undersigaed have mel in COI1tiDued disclllSioo I"auding!be cumnl!y tabled issue of Main StreeI (The
Town Clock PI&A) renovation benI._ '''1114 9'" S reelS.
We respectfully request thaI you Ill'dIori.r:c sufficim resources OD bcbaIf of aU citUcu.s of Dubuque to
cIeletmine the f-unJity of the fo1lowins quea!ioQS/. OII!idcrations:
I. Is it actually feasible foIthe area desc, ibed abov. to be returned 10 > slreel? If so, we request
as much deIIil as possible as 10 the ty: .. of _ thaI cculd be c01lStNcted (i.e. wid1b,
in1erseetioDs. tumOUlJ, parking capabrities, u wen u two-waY/One-wa)' options).
2. Is it possible to CTea1e a campuslpark-1ike area 1ICO<1 to the NlCC buildiDll (bctw_the
ewmtt Trilog/CigDa builcliug lmd NI< C)?
3. Is it possible to create a park-like area in clo.. ptoltimity to the lIIt\IrC CigDa building, ei1her
through tha developJuem of the CIllmII "_I gnell-space 0JI1he MmdIest.. GFoup
property, mauaged by the Ryau compn)', Dr on > portion of the cumntparking lot (tIlO)
aclO5i MIlD SlreOt &om the Cigua dr, elOJllllOllt?
4. Would a lCOIIario allowing for tha clo ure of MaiD Slreet betw_ S'" " 86 Streets for .
portiQll of each weekday be worth cor lideratiou?
We believe iftha allo"e qucstioQS/COIlSidenotious ClIJ be thoroughly explored, !bat. COIlSelllU8 arJlOIIg all
slab:holdetw is acbievable.
We abo request !he cOUDcil authorize tire appIQptiat. statrmember{s), contractol(s) aIldIar cOlISubant{s) to
ptovide sufficient delaiIIvisuaJs 10 allow this divers. gIOup.lIId ullimarely all stakebolclers, to evallJl\le the
poteIItjaj of slid SCCDarios. The in1ention is 10 work '.lith this iufonnation lIIld materials 10 deIermiuc if
some Iciud of consamus can be achieved to satisfy Sf J:eholden' Deeds.
Sine=ly,
Johu E. Butler
Presidenl
Cottingham II: Butler, Inc.
~~.
RlchanI J. Barl ill
President/Chief I ;xccutive Officer
Hania: Drug SID os
\b.t7~rt
Vice Presideut
Cigna letU=en1
it Iuvestmeot S....i...
N'lChoIu J. Seh 'lIP m
Presido..l " Chi, f Excc:uti". Ofticer
American Trull ,k SaYIngs Bank
cc: Mike Van MilJigeu
e~o(~~
DIJIieI L. LoBbaco
Eltecuti\'e Direclor
Dubuque MaiD Street
~L
for Roben D_
President
NICC
-..
909 MaIn Street Butte 22LL, Flscber BUIldl;!lI Dubuque. Iowa 52001
Fax 319-588-6654 e-mail: dbQmaluU@mWCi.oet
--
319-588-<f400
TOTAL P.01
-
STAR UNIFORMS
736 TOWN CWCK PLAZA
DUBUQUE, IOWA 52001
(319) 582-3440
1-800-851-5535
rzJ.mfO'lln dtead9ua'Cteu fo. o11en and <'Women
Hay 4, 2000
Ci ty (1f Dubuque
% City Hnnager; I,ir. Van Uilligan
City Hall
~Jubuque, Ie'da 52001
Dear Hr. Van Hilli,gan:
I arn vrriting to ycu in rcguards te. my })osition on the cpc;ning
cf Hatn .~':rr:c-(: in -:-:he TC~:ln CJc'c1c Plaza. I cn-.:'l1 J,~JK; prcp(~rt"iE.~s a
730-736 in '(ho plaza. fer tIle past fifteen years. One part of the
building i.s used fer my business, ,j'~::(J.r Uniform;3, ~].nd "::}'H3 c\h(Jr par-!:-.
is ren;:,(:":d cui::. I have n()c b",:~el1 able; tc- rcll" cut :_:11C one :3ide 3'- a
rea:3cnal:>.le rell'::: f()r a long lc.ng time. I ha\l8 a seccnd floc.r space
t:hat I can not see.m t.O rent.: cu.;_. Hos' (~,f our .cust.:cmer s T,iC !1ave as~'~ed
do nei; like the plaza, but. 'Iould prefer a s',:reet in 'di' h parking
met.ers. They li;~e the idea of par'dng in front or near our sr.,ore.
It would be to best interest te have !che si:r'~eL c>pened up.
I would apprecia'l:e this lct~:cr being passed on to ":he city council
for their May 15th meeting.
TIlank yeu very much.
'n~~~
Jad: Jtuer
STli.R UNH'ORMS
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May 8, 2000
Honorable Mayor and City Council Members
c/o City Clerk
City Hall
50 W. 13th Street
Dubuque, Iowa 52001
Dear Mayor and Council Members:
I am writing in regard to the proposal that will be coming before you to increase
the speed limit on Pennsylvania Avenue. I am opposed to this increase, if you
lived on this street I think you would also be opposed. The traffic has increased a
great deal over the years and now is not the time to invite this increased traffic to
increase their speed. We have a school and a park in this neighborhood which
means many children walk to school or to the park. I am aware that there is a
traffic light for them to use to cross near the school and park. But children being
children they do not all cross at this traffic light. It is also very difficult for persons
with driveways on Pennsylvania to enter and exit their drives, the hilly terrain is
also a factor which would be compounded by an increased speed limit. I'm aware
the speed limit is higher from Kennedy Road west, but there are left turning lanes
and the lane going west becomes two lanes around Hempstead.
I appreciate the time you devote to the City and all the good things you do. I
would be even happier if you would deny this increase in the speed limit. If a
petition is necessary let me know and I will make an effort to secure the names
of people on this section of Pennsylvania.
Sincerely,
~~I<.~
Joyce R. Kirk
2960 Pennsylvania
Dubuque, Iowa 52001
Ifl 'c:n:)llqnO
881iJO S . fH8
S (I :OIIW 6 - A ln~ 00
03/\i:lJ:Ji:J
2:00 p.m., Monday, May 15, 2000
Ruth McDonald called and asked that I pass on to the Mayor and Council that she
has no vested interest in Dubuque; however, she is visiting from Northern California
and thinks the Plaza should be open to traffic w/parking. Thinks the City should go
around to other small cities to see how they have handled the situation.
'ill
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
PETITION
We the undersigned hereby petition the City of Dubuque.
We hereby request the City
the clock, trees, and plantings.
and should ot be destroyed.
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preserve the Town Clock Plaza, including
We believe the plaza is a valuable asset
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TO THE MAYOR AND DUBUQUE CITY COUNCIL:
PETITION
We the undersigned hereby petition the City of Dubuque.
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We hereby request the City
the clock, trees, and plantings.
and should not be destroyed.
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I WOULD LIKE THE FOUR-BLOCK DUBUQUE TOWN CLOCK PLAZA TO REMAIN A
PLAZA, CLOSED TO TRAFFIC,
NAME
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DOWNTOWN
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I WOULD LIKE THE FOUR-BLOCK DUBUQUE TOWN CLOCK PLAZA TO REMAIN A PLAZA,
CLOSED TO TRAFFIC.
NAME
ADDRESS
WORK OR LIVE
DOWNTOWN
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CLOSED TO TRAFFIC,
NAME
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NAME
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May 12,2000
Dubuque City Council Members
City of Dubuque
50 West 13th Street
Dubuque, Iowa 52001-4864
Dear Honorable Mayor and City Council Members:
While we at Main Street know you are receiving a number of pieces of communication in regard to
the Town Clock Plaza issue, we do believe we have pertinent information to add which was gathered
in research since January of this year.
Enclosed you will find a couple reports on communities throughout the naiion who have recently dealt
with plaza issues. The first report is a "white paper" written by National Main Street staff in the mid-
90s. The second report includes synopses of discussions I had since January with downtown managers
(in some cases other Main Street directors), chamber directors, city officials, and downtown business
owners. (Some of these reports are updates on communities discussed in the white papeL) I must say,
my resolve that the opening of the Main Street stretch of the plaza is the best answer to our tabled
matter was greatly strengthened through my study.
Without too much redundancy, I would like to point out a common thread amongst the findings. A
good mix of office, retail, entertainment, and residential opportunities, by Main Street philosophy,
makes for the healthiest downtown. We believe, and our communication with the other communities
reaffirms, the connection of and circulation throughout all downtown districts is crucial and cannot be
fully realized with a four-block impediment at the center of our Main Street. While office workers,
including the gentleman to whom I spoke in Kalamazoo, have initially been reluctant or opposed to
losing the pedestrian mall, the end result receives positive reviews. We cannot make retail, residential
or entertainment promises with the opening of Main Street, but the track records of so many similar
projects indicate there is a real chance for enhanced revitalization.
Another eye-opening experience occurred when we really looked at the usage numbers of our Town
Clock Plaza. When we are generous with our time estimates and say the plaza is highly utilized
between the weekday hours of 10 a.m. and 2 p.m., from April through September; and we add in all
the time "festivals" are in the plaza, we are still only speaking of six percent of all time. When we
conducted informal counts during April and early May, we actually found on the nicest days the
"crowd" really does not arrive until well after II a.m., and is virtually gone by I :30 p.m. (See the
block-by-block photos enclosed, taken at approximately 1:10 p.m., Wednesday, April 26, 2000, one of
the two beautiful weekdays we experienced in April.)
We had a relatively cool and rainy April. There were only two weekdays when a majority of the 29
tables on the plaza were being used on the noon hOUL There were some days when there were less
than a half dozen pedestrians occupying the plaza, with none seated, at the height of the noon-hour. So
far, May has probably been fairly typical. The first week was predominantly beautiful and 29 tables
were quite full for a couple hours. This second week, however, has been rain-filled. There has not
been a great deal of activity out there, and Tuesday, when they rain cleared by 10 a.m., and although it
was quite overcast, temperatures were pleasant, we still saw very few people out from 10 -2.
909 Main Street
Suite 22LL, Fischer BuUdlng
Dubuque, Iowa 52001
319-588-4400
An overall picture from year to year requires us to keep in mind the plaza is not well utilized, even at
lunch time, during our six cold weather months (picnic tables are not even out); during some chilly
days throughout April, May and September; during rainy days at any time of the year; and is quite
empty on those dog days of 80+ degree weather in July and August. Finally, outside of the lunch hour,
we need to realize, for whatever reason, the plaza is scantily used, at best.
I must add a narrative in this section where we defend our position that the nice-weather, lunchtime
crowd is not enough justification for a closed plaza. Last summer, when Stephanie Nelson (rhe Town
Clock Inn) turned down our no-fee offer to have a cart/table on the plaza after her 8th Street kiosk was
removed in July, I made a similar offer to D&D Footlongs (the hotdog vendor at the comer of
Washington Park). He did not desire to come on the plaza to sell to the 2000+ employees there. Our
offer was turned down last year and this year. He believes the employees will fmd him where he is
located, and he enjoys the benefits of the drive-by exposure at 7th & Locust.
Even when you add in the entire time festivals occupy the Town Clock area, the end-result is that the
plaza is suitably occupied well below six percent of all time.
Speaking of festivals, we also want to dispel the notion that the reopening of the plaza to a street will
be the "death knell" for our current festivals, the most popular being Dubuque. . . & All That Jazz.
Whether or not we open the plaza, our celebrations under the Town Clock will NOT move from the
intersection of 7th & Main Streets. As has been stated before, we sponsor Jazz as an after work mixer,
an occasion to bring other Dubuque residents and visitors down to the heart of our city for a musical
and entertaimnent opportunity not commonly available, and a chance for people to experience a wide
variety of food from Dubuque vendors. We conclude our city-center events at 9 p.m. to enable
participants to patronize and enjoy other downtown nightspots. In other words, we do not have the
events at the Town Clock just because there is a stage at that location.
Our plans for the festivals with an open street would be to bring in a temporary stage, and close the
street to traffic for these short periods of time. We have a nice history of successful events on
temporarily closed streets in the Historic Old Main Event, the Cable Car Square Chili Cook-off, and
our Farmers' Market. Many other neighborhoods in Dubuque have demonstrated how quality
gatherings, called block parties, can be held on barricaded streets.
We believe it would be foolish and selfish on our part to support the status quo of a closed plaza for
these events that represent less than one percent of all time.
I would also like to briefly address the notion of the plaza as a business park. We do agree Dubuque
has a somewhat unique situation with the success of much of our plaza as office space. When we think
of and research business parks per se, however, we see photos of groups large office buildings
surrounding surface parking and drive areas, with some nice outdoor public courtyards, not unlike
what many envision as the end result of our South Tech Park in Key West.
We have not found any examples of such parks closing over four blocks of former street to achieve
the park, and we also cannot find an example of a city spending a few million dollars to refurbish a
downtown plaza to convert to a business park. The research we did do, again referring to the attached
report, includes examples of plazas that were opened and have had large office buildings succeed on
and around the open street. These include Kalamazoo, Sioux Falls, Eugene, and Pittsburgh. We also
look at arguably the two most successful cities in Iowa with financial office buildings, Des Moines
and Cedar Rapids, and observe that they have succeeded without closing off streets.
We again acknowledge the various constraints downtown employees face can be neutralized by some
nice outdoor, public space. You have received comnnmication on OUf and others' desire to explore
the development and maintenance of this type space off Main Street. We also again emphasize the
fact that a good portion of the building owners who have this type office space advocate an open
Main Street.
Then we look at the other buildings on our plaza (Jack Steur's Star Uniform Building, the Graham
Building, the Steele Building, the Hartig Drug Building, the Walker Shoe Building, and even the
Firstar Mall Building). These buildings do not lend themselves to large, multi-story office complexes.
What becomes of these buildings if our retailers and small offices decide to move out due to a long-
term commitment to a closed plaza? We have had indication a number of these structures could be on
the market with such a scenario. I suppose these buildings could be replaced with ones containing
volume for large office businesses; however, under the four-point Main Street philosophy, we would
have to look long and hard at supporting that type of restructuring.
Finally, I want review thoughts on my study of the LOR International, Inc. circulation report of
October 1995. Having read this study a few times over the past four months, it is difficult to ignore the
fact the "existing conditions" had three "pros" and eleven "cons," while opening Main and leaving 7th
Street closed received the eight strongest "pros" and only four "cons." (fwo of the "cons" could be
eliminated in that I believe we could keep the Town Clock where it is located and I have not found
many people who consider losing the non-functional fountain and the current sculpture as a negative.)
In conclusion, Main Street reiterates its position requesting the council seriously consider a design to
reopen the Main Street portion of our plaza, while exploring some quality public space for our
downtown employees.
;jrelY'/7 ~~
C/(J ~-<f?/7/"--;;;Z
Daniel L. LoBianco
Executive Director
cc: Mike Van Milligen
,-.,
AN INFORMATION BRIEF ON
DOWNTOWN PEDESTRIAN MALLS
APRlL, 1995
PREPARED By:
AMANDAB. WEST
PROGRAM ASSOCIATE FOR INFORMATION RESOURCES
NATIONAL MAIN STREET CENTER@
NATIONAL TRUST FOR HISTORIC PRESERVATION
1785 MASSACHUSETTS AVENUE, N.W.
WASHINGTON, DC 20036
DOWNTOWN PEDESTRIAN MALLS: BACKGROUND, STATUS AND ANALYSIS
Background
In the 1960s and 1970s, many communities in the United States and other nations spent millions
of dollars constructing downtown pedestrian malls, closing their main streets either totally or
partially to automobile traffic. Unfortunately, most communities found that their new pedestrian
malls did nothing to revitalize their downtown commercial districts. In fact, in many instances,
the pedestrian malls accelerated the downtown's decline. Today, many of these communities are
reevaluating whether to keep or remove their downtown pedestrian malls; nearly 100 have
already done so. But, just as the construction of a pedestrian mall did not bring about an
economic revival downtown, simply removing an existing pedestrian mall is not likely to do so,
either. The success or failure of a downtown commercial district is dependent on much more than
the simply whether its main street is closed or open to cars -- as those communities whose
pedestrian malls are thriving can attest.
In the late 1960s and early 1970s, when the majority of pedestrian malls were built in the United
States, downtown merchants were facing myriad problems brought about through major changes
in the retailing industry - changes which were, in turn, brought about through major changes in
transportation and land use planning. Downtown retailing did not decline because people
preferred the pedestrian-oriented spaces of shopping mall; it declined because suburban malls
created more retail space in the community than the community's residents could realistically
support. Shopping malls were new and were tenanted with chain stores up to date on consumer
preferences and economic trends - information which few downtowns were well enough
organized to collect, interpret or use. Traditional commercial districts simply didn't have the
resources to compete - and, with an excess of commercial space available in the community,
downtown retailing suffered.
How pedestrian malls change the economy of the downtown commercial district
Downtown pedestrian malls are much more dependent on consumers in the immediate vicinity
than main streets open to auto and pedestrian traffic, which inherently attract more auto-oriented
consumers. Therefore, a pedestrian mall changes the economy of the downtown commercial
district in which it is installed in two fundamental ways:
1) by shrinking the district's market base from the overall community to the downtown
commercial district itself, and
2) by shifting the district's retail focus from comparison and destination goods/services to
convenience goods/services (or to goods and services that appeal specifically to the "captive"
market in the immediate vicinity of the pedestrian mall - such as in downtowns whose pedestrian
malls immediately abut a college or university and whose businesses cater almost exclusively to
college students).
National Main Street Center Information Brief on Downtown Pedestrian Malls 1
In almost all instances, the result has been to reshape the market base of a downtown commercial
district from a community-wide market to a market consisting primarily of downtown office
workers and residents of adjacent neighborhoods. In order to rebuild the downtown's economic
base, the district's retail development strategy must therefore rely heavily on convenience
purchases made by workers and residents of the immediate vicinity (or specialized purchases by
another captive market group such as nearby college students or people traveling through a
heavily-trafficked transit stop on or adjacent to the pedestrian mall). If the concentration of
workers, residents, commuters or others downtown is not great enough to support a cluster of
convenience-related businesses sufficient to fill the available downtown buildings, the district
will suffer from the pedestrian mall's presence. If, however, the concentration of downtown
workers and residents is sufficient to support a sizable cluster of convenience businesses, the
pedestrian mall may, in fact, enhance the downtown's economy.
The success or failure of a pedestrian mall also depends, in part, on the community's overall
attitudes towards cars and car-ownership. Communities whose residents are highly automobile-
dependent and who, therefore, expect to be able to find parking convenient to the businesses they
wish to visit are much less likely to patronize pedestrian malls than communities whose residents
have a strong preference for -- and habit of -- using public transportation, bicycles, or walking.
Downtown pedestrian malls work well, for instance, in some Central and South American and
European cities where gas prices are high and cars are expensive and heavily taxed, but
pedestrian malls in corresponding town centers in the United States, Canada, Australia and New
Zealand -- where automobile ownership is more affordable -- languish.
The importance of comprehensive retail management
Ultimately, the decision about whether or not to remove a pedestrian mall must be made on
reliable market projections and a sound market strategy appropriate for the traditional
commercial district, not on a design decision to try to enliven or animate a street. The "big fix"
appeal of a pedestrian mall's construction in the United States was a sign of the retail times in the
1970s, fueled by the availability of federal Urban Renewal funds for public improvements _ but
making that mistake twice by assuming that the pedestrian mall's removal will bring back those
customers is an equally flawed assumption. A newly reopened main street, with maintained or
removed landscaping, repaired sidewalks, etc. usually enjoys a brief period of popularity due
merely to its novelty, but the long-term success of the downtown's existing businesses and ofthe
overall economic base of the commercial district will depend on sound retail management,
effective marketing, and a well-planned strategy to attract new economic uses for the district's
buildings.
Given the surplus of commercial space in the United States and some other western cities today
and the profound changes in the retailing industry brought about by the advent of discount
superstores and the expansion of direct mail marketing, every downtown commercial district
must have a solid retail management strategy in place in order to maintain the district's economic
viability. For traditional commercial districts with pedestrian malls, the importance of using solid
National Main Street Center Information Brief on Downtown Pedestrian Malls 2
downtown retail management practices and having a realistic retail development plan is doubly
important _ a fact born out by the remaining pedestrian malls still intact today, such as in Denver,
Colorado and Santa Monica, California, whose mixed successes are due to very aggressive retail
management and development programs.
There were three general objectives that motivated cities in the United States to convert their
central business areas to pedestrian malls, but rarely were these objectives met through the
pedestrian mall's construction. Communities considering deconstructing a pedestrian mall should
consider the same objectives and evaluate whether the mall's removal will fulfill them:
1) Attracting and maintaining prosperous stores, banks, restaurants, industries and
professional businesses. The distance shoppers must walk to get from residences or businesses
to the pedestrian mall retail area is extremely important to the pedestrian mall's economic
viability. Is the market there,physically, in the vicinity of the pedestrian mall? If shopping is
within a three to five minute walk of consumers' offices or homes, they may make more
convenience-oriented purchases downtown (such as dry cleaning, drug store items, lunch time
eating, banking, etc.). If the shops are eight to ten minutes' walk away, they are less likely to
make an effort to visit the commercial district. Evaluating the magnitude and characteristics of
potential shoppers within a five-minute walk is critical to the decision about whether or not to
remove a pedestrian mall.
2) Improving the area's appeal for consumers outside the immediate vicinity. Does the
district have a comprehensive management program in place that truly provides an appropriate
retail mix and a unique shopping environment, and that creates a "sense of place" for the
downtown area? In order to attract customers other than those in the downtown's immediate
vicinity, the downtown area must be "worth the trip" by providing good retail choices and a
pleasurable overall experience. With major retail malls outside every major city saturating the
market for "comparison" goods and services, downtowns usually require a cohesive cluster of
good restaurants, shops with unusual merchandise, and top-notch entertainment and special
events to attract consumers outside the downtown's five-minute walking radius from which it
can usually draw customers for convenience-oriented purchases. Downtown management must
provide what suburban mall management programs already provide: an appropriate mix of
businesses and services, appropriate store hours, and a safe, well-lit, well-signed environment.
3) Enabling pedestrians to move more safely, easily and quickly through the retail area,
giving them a separate place apart from moving vehicles. Just as suburban shopping malls
would not likely succeed if customers could not reach them by car, downtown commercial
districts must be easily accessible. If car access is eliminated, transit to the area must be frequent,
comfortable, accessible, and fast. Parking must be adequate, attractive and uncongested. For
walkers, sidewalks and approach routes should also be attractive and welcoming, not 'second
class' to the auto access areas. Maintenance must be kept up on all physical elements of the area
to ensure a welcoming image.
National Main Street Center Information Brief on Downtown Pedestrian Malls 3
'.
PEDESTRIAN MALL CASE STUDIES
The following examples show how communities have reacted to mitigate the decline of their
downtown pedestrian mall areas through one of the three following approaches:
v keeping mall intact and intensifYing retail development and management efforts,
v partially restoring auto traffic, either by removing one or more blocks of the pedestrian
mall or by opening the pedestrian mall to vehicular traffic at certain hours or both; or
V total removal of the pedestrian mall.
COMMUNITIES WHICH HAVE LEFT PEDESTRIAN MALLS INTACT:
Denver, Colorado:
Since its 1982 construction, Denver's 16th Street pedestrian mall has been successful in reducing
traffic congestion and attracting pedestrians, but has fallen short of reviving downtown as a
shopping area. It has had major competition since its construction from area shopping malls. For
example, since the city's Cherry Creek mall expanded in 1990, retailing in businesses on the 16th
Street mall has declined between 20% and 30%. The area has seen a number of building
rehabilitation projects as well as new construction, but has also seen three major buildings fall
into dilapidation from failed retail or mixed-use development plans. Although many stores
originally present when the mall opened area have closed, many others have taken their place.
The downtown area's primary market group remains downtown workers, but a cluster of new
microbreweries, the rehabilitation of a historic hotel, and recruitment of a group of new
restaurants in the southern part of the downtown have begun to attract other area residents. In
1992 the city created a special assessment district downtown to provide funds for the district's
ongoing management.
Downtown Denver Partnership, Denver, CO
Cape May, New Jersey
Downtown Cape May has been successful in keeping its four-block pedestrian mall economically
viable by shifting its retail emphasis to target tourists. The community originally built the
pedestrian mall to revitalize its sagging downtown economy, but, as in many other communities,
found that the mall shrunk the downtown's effective market area, and traditional downtown
retailers gradually moved or closed. In the late 1980s the community adopted a different market
strategy for the downtown, recruiting a cluster of businesses appealing to the seaside resort's
seasonal tourists which could serve as a magnet to draw visitors into the downtown area.
In many ways, the strategy's success is unique to Cape May and may not be easily transferrable
to other communities: Cape May's tourists tend to spend less time on the beach or in boardwalk
stores than visitors to other nearby New Jersey ocean resort communities (such as Wildwood)
National Main Street Center Information Brief on Downtown Pedestrian Malls 4
and spend more time browsing, shopping and visiting historic sites. Also, Cape May's success is
only partial: in spite of aggressive promotion, tourism remains a summertime seasonal market
here, and many downtown businesses close during the winter months. Nonetheless, the decision
to reposition the downtown's businesses to attract a readily-available market segment, rather than
to remove the pedestrian mall and attempt to reestablish the downtown as a shopping place for
area residents, has so far paid off.
Other communities which have left their pedestrian malls intact:
Burlington, Vermont
Ithaca, New York
Salisbury, Maryland
COMMUNITIES WHICH HAVE MODIFIED THEIR PEDESTRIAN MALLS:
Santa Monica, California:
In 1961, Santa Monica closed its historic main street to traffic and created a three block
pedestrian shopping mall that met with little success as a retail district or a community gathering
place. Using the managed street concept, the city converted its moribund mall into the Third
Street Promenade, a thriving retail and entertainment district that attracts more then 10,000
people on an average weekend. The redesign was funded by a $13 million bond issue that
leveraged $200 million in private investment and economic life for the downtown business
district. For the success of the managed retail program, it was "absolutely critical to make sure
relevant parties - the tenants, property owners and citizens - were involved from the very
beginning. This was not a pro-forma participation, but genuine involvement of key players,
which includes the public," notes city manager John Jalili.
The result was broad-based community consensus on the need to redevelop Third Street - and on
the development's direction: to open the pedestrian area to automobiles at certain times, an
approach used successfully by many town centers in the United Kingdom. During times of low
pedestrian use, the roadway is open to two way traffic with a speed limit of 10 miles per hour;
during high pedestrian use, the road is closed to auto traffic. Currently, the roadway is open
Monday through Thursday from 4 p.m. to 10 p.m. A barrier closes the street to traffic on
weekends, when an estimated 10,000 people congregate on the Promenade.
The design and management of the street allows cafes and restaurants to expand onto the
sidewalk adjacent to private property. As a result, Third Street has developed one ofthe most
significant concentrations of outdoor dining in California. The city has developed guidelines and
design standards to ensure restaurants do not privatize the public space or manipulate the
informal interaction the encroachment allows with pedestrians. Santa Monica also encourages
housing development adjacent to the area by permitting twice as much floor area for mixed-use
projects as would be allowed for purely commercial purposes. The success of the Third Street
Promenade was dependent on public-private partnerships: a special assessment district taxes
property owners in the district, with proceeds paying off the bond which was issued to pay for
National Main Street Center Information Brief on Downtown Pedestrian Malls 5
'.
the redesign. Revenues from the tax district, along with other fees, have allowed the Bayside
District Corporation, the organizing entity behind Third Street Promenade, to maintain the
Promenade's high quality image and retail management program.
Bayside District Corporation, Santa Monica, California
Burlington, Iowa
Built in the late I 970s, Burlington, Iowa's pedestrian mall encompassed only two blocks along
Jefferson Street, the community's main downtown thoroughfare. One of the two blocks
converted to pedestrian mall was adjacent to the city's Mississippi River waterfront; the other,
several blocks west, was one ofthe downtown's best-tenanted retail blocks. Within ten years,
however, retail vacancies on the western block had skyrocketed to nearly 80 percent. The city
reopened the western block to automobile traffic. Main Street of Burlington, Inc., the downtown
management organization, implemented a retail development plan focusing on tourism-related
commerce on the remaining pedestrian mall block (adjacent to the River) and on rebuilding basic
retail goods and services to the western block which had been reopened to cars. Within two
years, the western block was once again fully occupied and businesses on the waterfront block
had begun offering goods and services catering to both downtown workers and to tourists
(including a camera store, several restaurants, and a bicycle shop).
Main Street oj Burlington, Inc., Burlington, Iowa
Little Rock, Arkansas:
Little Rock built a six-block, cross-shaped pedestrian mall in its downtown area in 1977. After
ten years, the city found that it wasn't attracting visitors like it had anticipated. In 1986, the city
commissioned a study to determine the causes of its decline and to outline some potential
solutions. The two main factors contributing to the downtown's failure, the study said, were lack
of access and lack of visibility.
"It told us that [the pedestrian mall] was too big for the area, and too cluttered with beautiful
things." says Sterling Cockrill, of the Downtown Partnership. "There were too many things that
people could hide behind, so there were safety issues."
The city began planning for to redesign the pedestrian mall and reopened five of the six blocks in
1991, leaving one exactly as it was. The opened blocks were redesigned with narrow streets and
parking, but wide sidewalks - "a pedestrian area accessible by cars," describes Cockrill. Planters,
benches and receptacles were saved and reused on the sidewalk area, and trees were added. Some
business has gradually returned, according to Cockrill (although the district still has a relatively
high vacancy rate) and the auto traffic returned almost immediately.
"We instantly got a positive reaction to opening up Main Street again," says Cockrill. "We
consider the pedestrian mall project a success at this point; it has helped spurn reinvestment in
the downtown, including a convention center and hotels."
Downtown Partnership, Little Rock, Arkansas
National Main Street Center Information Brief on Downtown Pedestrian Malls 6
Eugene, Oregon:
Eugene built its 7 Y, block long, H-shaped pedestrian mall in the late 1960's in response to a large
regional shopping center being built within a mile of the downtown area. In 1986 the city council
approved funding to redesign the pedestrian mall area, the objective being to maintain strong
pedestrian features while reintroducing essential retail street components. The pedestrian area
had an extremely park-like appearance: heavy vegetation, street furniture and playgrounds, and a
lack of lighting, which retailers and customers frequently cited as hindering orientation and
heightening a sense of insecurity.
In the late 1980s one block was returned to auto traffic, with some success in invigorating
commerce. By 1986 there were discussions for conversions of more sections, and a formal plan
was developed in 1991 to convert five blocks to street traffic, leaving two blocks of the
pedestrian mall intact. The referendum to spend the nearly $4 million on the redesign failed that
year, mostly because of its enormous cost for an area with a strongly negative public image. In
1992, a two block section was approved to be opened at a considerably lower price. There is now
some discussion about reopening two more blocks to auto traffic.
"We're working on creating a a pedestrian oriented street, not car-oriented, but with auto
access," says Bob Hibschman, of the Eugene Planning Department. "Its a nice compromise to
having a totally closed street, or one accessible and dominated by cars."
With Eugene, incremental change has worked better to convince city residents that the area can
be turned around. Current plans will have three blocks remaining pedestrian, lineal style mall,
whereas before, its H shape made it difficult to get around downtown. Says Hibschman, "Eugene
isn't giving up on pedestrian malls, we're just tuning down the size of the mall to one the
community can handle."
Eugene Planning Department, Eugene, OR
Wilmington, Delaware:
Wilmington, Delaware spent $750,000 to remove two blocks at the south end of its 1,900 foot-
long downtown pedestrian mall. The segments of the Market Street Mall that were retained are
within 1,000 feet of a heavy concentration of office workers, providing an adequate base of
potential customers for convenience-oriented businesses. Dining and shopping are popular
weekday activities here, and most merchants like the pedestrian mall. The two blocks converted
have not, as was hoped, upgraded a marginal retail area, although recent development between
the mall and the nearby Amtrak station is expected to bring new shoppers.
Trenton, New Jersey:
Trenton's pedestrian mall, also called Market Square Mall, was built in 1974, and was two
blocks long. A study conducted a few years ago by the Capital City Redevelopment Corporation
of the feasibility and potential benefits of opening up the pedestrian mall found that merchants
felt it was important for it to be opened up, their businesses had declined. Other issues included
National Main Street Center Information Brief on Downtown Pedestrian Malls 7
general traffic flow, with buses having to circumvent the mall area to drop off passengers.
Recently, one block was opened to vehicular traffic, and business has improved.
Capital City Redevelopment Corporation, Trenton, New Jersey
Charlottesville, Virginia:
Charlottesville's seven-block-long pedestrian mall was built in two phases in the late 1970s
along its Main Street. Due to a large number of downtown office workers in the immediate
vicinity and the presence of several popular restaurants and movie theaters, the area was not too
adversely affected by the pedestrian mall's construction. But as new shopping centers and
discount stores cropped up on U.S. Route 29 -- the city's major entrance highway __ downtown
sales began to erode. The addition of a Radisson hotel (now owned by Ornni) at the end of the
pedestrian mall in 1985 bolstered economic activity somewhat. In 1996, the city decided to
permit automobile traffic to cross the pedestrian mall at two cross-streets, which has made it
easier for drivers to travel around and through the central business district and which seems to
have improved access -- and sales.
Sioux City, Iowa:
A one-block-long pedestrian oriented plaza was built in the mid-1970s as a link between two
prospective downtown department stores. One of the department stores - J.C. Penney's _ did
move downtown and continues to thrive in the area, but the second department store pulled out
of the proposed development, leaving one end ofthe area open. Recently, Main Street Sioux
City, Inc., the downtown's management program, has pulled together funding from public and
private sources to soften up the design of the pedestrian area, which is currently asphalt and
benches. They plan to shift its focus to being a downtown park, adding sod, better quality
benches, lighting, trees, and the like. Main Street Sioux City, Inc. is hoping the area's few
remaining vacancies near the park will benefit from its welcoming appearance, and attract
people. Says Dave Anderson, director of Main Street Sioux City, "We want to create an inviting
place where people can eat their lunch or read a book. Previously, in the summer, the heat from
the asphalt was too intense for people to linger."
Main Street Sioux City, Sioux City, Iowa
COMMUNITIES WHICH HAVE HAD PEDESTRIAN MALLS AND HAVE REMOVED THEM:
Pittsburgh, Pennsylvania:
In the East Liberty section of Pittsburgh, four miles east of downtown, an auto-restricted zone
was developed in the 1960s using $525,000 in Community Development Block Grant funds. In
1986, two blocks of Broad Street were reopened and angle parking added; another street was
reopened with no design changes; and a third street was modified from one-way to two-way
traffic and on-street parking. These changes were made after a market study confirmed that the
neighborhood's retail stores were suffering from a lack of visibility. Community planner Michael
Eannarino reports that people didn't want to walk from perimeter parking lots to the shopping
district. He also notes that the mall's timing was bad, since the neighborhood was experiencing
National Main Street Center Information Brief on Downtown Pedestrian Malls 8
change from people and services moving to the suburbs, driven in part by mall development in
outlying areas.
After the pedestrian areas were opened up to motor traffic, retailers reported immediately that
sales went up, and businesses that were suffering tremendously then are still doing a good
businesses now. The ring road that was originally constructed to route traffic around the
pedestrian mall still exists and remains a barrier between the business district and natural flow of
traffic, according to Karen Lafrance of East Liberty Development, Inc. The community is still
trying to dismantle that last part of the former pedestrian mall.
"For better or for worse, people travel by cars, and that must be taken into account when thinking
of retailing," she says. Although the district is not as accessible as it could be, since the ring road
is still in place, she reports that "getting rid of the pedestrian mall was major step in saving
businesses in our area."
East Liberty Development Inc., Pittsburgh, P A
South Bend, Indiana:
Michigan Street, South Bend's main thoroughfare, was converted to a pedestrian mall in the
1970s. It featured a covered walkway, fountains, and sculptures, representing substantial public
investment. Nonetheless, downtown stores and movie theaters moved to the suburban shopping
centers and malls, and the downtown gradually experienced an increasing vacancy rate. The area
began to attract vagrants, and its image suffered. The downtown's last two department stores,
J.C. Penney's and Robertson's, were gone by 1987.
The street was reopened in 1987 with one-hour parking on both sides of the street, and business
significantly improved. The community created a downtown management organization, Center
City Associates, to help recruit businesses, help existing businesses reposition themselves in the
marketplace, and help maintain the district.
Retail sales downtown increased by an estimated 20 percent when auto traffic was restored to
Michigan Street. South Bend is still battling other issues such as vacant lots left over from urban
renewal, there have been major successes that, according to Center City Associates director
Carter Wolf, would never have happened with the pedestrian mall intact. The J.C. Penney's
building was converted in a $4.5 million project to a night club, and the State Theater, closed for
14 years, reopened with an impressive "largest screen in northern Indiana" - the only area theater
to have digital sound.
"We have to admit that the automobile creates activity," says Wolf. "We regulate cars not with
meters, but with enforcement of time limits, and cars must turnover, which in itself causes
activity." The former pedestrian mall now allows two-way traffic to the parking area, but is not a
through street. Reports Wolf, "Now we have a parking shortage, with all ofthe evening,
restaurant businesses - we've never had that before."
Center City Associates, South Bend, Indiana
National Main Street Center Information Brief on Downtown Pedestrian Malls 9
'.
St. Joseph, Missouri:
St. Joseph, Missouri removed its five block downtown pedestrian mall in 1991. Built in 1978, the
mall did well for two to three years, but "it was all downhill from there," reported Kathy Morgan,
the community's Main Street director at the time of pedestrian mall's removal. "They'd been
trying to remove the mall since 1988. Only nine stores remained in the area where 20 had been
before." Two major banks and a national hotel chain each contributed $10,000 toward the
removal of the mall and renovation ofthe area. All five blocks are now open to cars. The
redesign also included new street lights and new parking spaces along the street.
Main Street St. Joseph. Inc., St. Joseph, Missouri
Kansas City, Kansas:
Kansas City's pedestrian-oriented downtown improvements were always open to auto traffic, but
the two-block roadway was originally designed in a winding, serpentine fashion through the
area, with speed bumps to slow cars down as they passed through the commercial area. The
design included the usual fountains, benches, custom lighting fixtures and ornamental mounds
that typify pedestrian malls. But the Kansas City mall has one unusual feature: twelve 15-foot
pylons, designed to symbolize grain elevators. The city faced modifications of the pedestrian
area, which, according to economic development director Dean Katemdahl, has always "been a
lightening rod for complaints about downtown." The majority of the modifications were needed
to improve maintenance: snowplows and street cleaning equipment were unable to navigate the
$2 million mall's various design features. The roadway was straightened, the speed bumps
removed, and the grain elevator-esque pylons removed.
Waco, TX:
Since construction of its pedestrian mall, Waco's Austin Avenue had deteriorated from the city's
preeminent commercial street to an eyesore with vagrants and many vacant storefronts. In 1986,
the city ripped up the pedestrian mall's fountains and trees and reopened the street to traffic.
Ground-floor vacancies dropped from 80% to 40%.
Other Communities that have removed or modified their pedestrian malls:
Winston-Salem, NC: The pedestrian mall built in 1971 was removed by 1981 and reopened to
traffic and on-street parking - a decision that one planner called "more politics than planning."
Norfolk, VA: Results of opening to traffic have been mixed due to the opening of a new retail
facility on the nearby waterfront.
Memphis, TN: A trolley system is being added to the pedestrian area.
New London, CT: Downtown pedestrian mall is now reopened to traffic, with very positive
results.
National Main Street Center Information Brief on Downtown Pedestrian Malls 10
.
Oak Park, IL: Three of four blocks have been opened to traffic and the last redesigned.
Poughkeepsie, NY: Now reopened to auto traffic.
Galveston, TX: Pedestrian mall was converted to a transit mall with trolley linking it to the more
popular beach front area.
National Main Street Center Information Brief on Downtown Pedestrian Ma/ls 11
Other Plaza Research Findings
January -May 2000
Research by Dan LoBianco
Dubuque Main Street, Ltd.
In researching other communities the following is information I received from the various cities.
The infonnation will be fonnaned as follows:
. The basics: City, year of renovation, number of City blocks involved, type of renovation (opened
or remained closed) and costs.
. Net employment and businesslbuilding staI1-ups/closures fi.gures on the directly impacted
"streets."
. Any opinion/attitude change in the business Owners and/or employees on the "plaza" since the
"renov.3non."
. Advice on hm\' to proceed.
Kalamazoo, i\lichigan
. TIle first dOl\1110wn pedestrian mall in tlle country. Under advice of consultant, tried to remove by
referendum in 1995 - failed. After a private commitment of54.5 million, passed in 1997.
Completed two block opening in October 1998. Total cost was 59 million.
. TIlree major projects have started in just 15 months: one mixed-use facility (retail & office), one
housing facility and a cultur.J.1 center.
. Steve Deisler, the gentlem::m to whom I spoke, was initially against the opening, but it is hard to
argue with the Success.
. Tell workers and officials to give it a chance. Do not need conventional street. Custom the parking
mles to fit your needs.
Eugene, Oregon
. "H-shaped" pedestrian mall built in 1970. Have been working on removing by referendum since
1985. Opened in four stagl~s. Still ha\'e two blocks closed.
. Rct3il & onice space has beg.un thrived in CJ.ch block, J.S it opened.
. Rct:lilc:rs Jre thrilled with opening. People: are coming bJck by the thousands. The major employer
tho I opposed is at one end of lhe two blocks still closed, bnl has tumed its back on the plaza.
(Front door now f:lces :l\vay from the plJZJ. It used to be on the plaza.) Skateboarders and non-
tr.\dilion:11 citizcns now dominate the two blocks closed.
. Chcck our where Ihe entrance or the IllJjor objector is. . . Ask why? . . . Do they deny the others
the right to this. S:lIlle access?
,
Burlingtou, Iowa
. Pc:dc:stri:\1l1l1:111 built in Iatc 1970s.. \Vithin len years, vac::mcy reached 80.percent. Opened all mall
\....ith no p3rking in 90s.
. \Vifhin two ye:tn; l'e3ched full occuP:'lIIcy. (Now three vacancies.) New businesses include a
C:Ullc:ra store, several rest:mr:1I1Is, and a bike s.hop.
. Attitude great :111l0ng rc:l:'lih:rs and oOlee workers, except the "no pJrking" issue.
. Consider the p:nking long :lnd hard. People will dctcsllhe drop-ofT zone parking tickets.
Middletown, Ohio
. Four-square-block pedestrian mall with roof built in 1970s. Vacancies jumped to problem levels
quickly.
. Huge money investment has been committed to open. Just getting started.
. Other than expense issues, very strong support for losing the mall.
. Check back in a year or two.
Rockhill, South Carolina
. Pedestrian mall built in 1974. Vacancy reached 70 percent in 1991. Bond referendum to opened all
mall, spending $3.5 million in public funds passed. There were extra development costs to take a
winding mall design back to perpendicular streets. A private economic development corp. bought
about 25 buildings for sale/development
. Occupancy way up. Most buildings sold.
. Most everyone likes the results.
. Economic development folks should not worry about it. Property will sell.
Denver, Colorado
. Pedestrian mall built in 1982. Businesses declined between 20 and 30 percent, but city is
committed to keeping it closed. Added trolley service and grant program to incent investment.
. Vacancies have decreased, but not all the way. It is now a place for restaurants and specialty retail.
. Retailers and service providers that remain have adjusted.
. Denver is a special circumstance. They are not sure if too many cities should model programs after
this one.
Santa Monica, California
. Three-block pedestrian mall built in 1961. Mall met with little success. Bond referendum to
opened all mall, spending $ \3 million in public funds, passed. The mall, however, is opened
weekdays. Closed for 10,000 people to walk on weekends. Fairly simple barrier closes the street
Friday evenings.
. Area is nearly 100 percent occupied.
. Office/upper stories like the access during the week. Restaurants and entertainment establishments
like the festival atmosphere on weekends.
. Mix of opening and closing works. Folks there are not sure why we would want it closed during
the week. They say workers will like the retail and service opening brings to the area.
. Omaha, NE has a similar story to tell.
Pittsburgh, Pennsylvania
.
. Large pedestrian mall built in about 1967. By 1983, vacancy reached 60 percent. In mid '80s city
decided to take out the biggest mall downtown.
. Over six year period, the business district saw $80 million in real estate development (new and
renovation). During the same period, 200 new businesses opened and there has been a net in new
jobs of +2000.
. The results speak for themselves.
. Pittsburgh is a very large city, but they truly believe helping the retailers cannot hurt the office
owners/employees.
.'
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Wilmington, Delaware
. Pedestrian mall (3,000 linear feet long) built during urban renewal. Vacancy hit hard through the
'80s. City spent $750,000 to open 1,900 feet of mall.
. Not quite the results desired. Because of the high amount of office workers, the closed portion
remains a nice weekday place for restaurants and mainly small retailers. New development is just
underway for a connection for the area to a nearby Amtrak station. Open section is about as
equally successful as closed.
. Major credit card processing bank has major presence on the plaza.
. Advice: Be cautiously optimistic about desired results.
Sioux Falls, South Dakota
. A 1970s downtown pedestrian mall modeled after Dubuque's and other malls, it was removed in
approximately 1990. Vacancy was way up in the late 80s. Ten years later, vacancies rarely exist.
The former mall and other Main Street areas are filled with specialty retailers, with a number of
large office complexes on the perimeter of the new street.
. Spoke to both the Main Street director and one of the first developers to rehabilitate an historic
Structure on the opened plaza, and they both had rave reviews for the benefits of opening the mall
to a street.
. Sioux Falls, like Dubuque, is not yet a tourist Mecca, but there are a substantial number of visitors
from around a few state area. The discount shoppers go to typical outlying mall developments,
while the downtown benefits from a reputation as a great specialty retailer area, from a great china
shop to book and music stores. The higher-end shoppers come downtown.
. Unlike Dubuque, Sioux Falls has seen an increase in population of about 20,000 in the last ten
years, and the inner city has greatly benefited, along with outlying areas to this growth. The
downtown principals of Sioux Falls invite Dubuque leaders to come and see their refurbished
downtown.
Boulder, Colorado
. A successful four-block mall built in 1977. Remains strong today, with almost exclusively retails
businesses (both national and local stores, restaurants, street vendors and street artists)
. There is no question the mall benefits from being a large university and visitor driven town.
. No large office complexes on the mall. They are elsewhere in the city.
. In their view successful downtown malls must include unique retail and be a vital place
throughout the day, and ifretail is already gone, their SUccess story may not be replicable in
Dubuque.
Covington, Kentucky
. In the 70s Covington converted one block of several streets into an Old Town Plaza in hopes of
bringing shoppers back downtown. It did not work. Although some people found the mall a nice
place for lunch, overall sales slump, businesses closed and storefronts became vacant. In time for
Christmas season 1993 the streets were reopened to two-lane traffic and parallel parking was
added.
. Sales were up as much as 30% that first season, and business continues to improve. Buildings 3re
being renovated, and business continues to increase each year.
. They call the removal of the mall an "unqualified success." They recommend it universally and
have written letters to editors to papers in other communities recommending the same.
Frankfort, Kentucky
o Another pedestrian mall constructed and modeled after the Dubuque Town Clock Plaza.
o Plans are underway to open to a street, leaving it closed during lunch hours. (They have a
significant portion of government workers who like the plaza for lunches, also.)
o Interesting note: Kentucky communities with downtown plazas cannot take advantage of
Renaissance Kentucky grants and economic development funds unless part of their revitalization
program includes removing the pedestrian mall.
o While their project is just underway, they encourage us to pursue a public and employee
awareness program of the value of opening the mall, and research, as we have done community
success stories throughout the country.
Boston, Massachusetts
Boston, like Pittsburgh is too large to directly be compared with Dubuque, but in the Back Bay
shopping district of Boston there are buildings about the age of Dubuque's Old Main District. On a
national Town Meeting tour in April Dubuque Main Street received the following unsolicited "tale of
two streetscapes" from three tour leaders, a local architect and two Boston Main Street directors:
o On one open street there were I OOs of people shopping at small specialty retailers, with hardly
a vacancy on the block, folks were eating a modest (three to ten table top) cafes all along this
approximate mile stretch. There were only a handful of vacancies along this street among over
100 filled storefronts.
o The chaperons then took the group one block east to a pedestrian mall area Prudential had
constrncted only a few years for employee and visitor comfort. There were a total of eight
people on this plaza, two of who were on skateboards, finding seats to "grind on." There we
literally a 100 times more people one block away.
. The explanation from the guides were the "see and be seen" nature of human interaction, as
well as a need for full-time access of merchants.
o After the tour, the architect discussed with the Dubuque Main Street director his feelings that
any community like Dubuque should give serious thought to not investing large amounts of
resources to construct a modem.day plaza.
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May 11,2000
Dear Council Members:
Enclosed is a copy of a letter signed by a number of Town Clock Plaza stakeholders. Instead of
multiple copies of one letter we sent in January, we all signed the single copy this time, and we
limited the participation to actual Main Street Plaza building and business owners (stakeholders)
to demonstrate inclusiveness.
There were a couple business owners unavailable to sign this document within the small window
of time we had, however, to assure presentation to you prior to your discussion on Monday, we
send it now. Should we receive the other endorsements prior to your Monday meeting, we may
forward the additional signatures to you at that time.
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03/\bJ38
May 5, 2000
Dubuque City Council Members
City of Dubuque
50 West 13th Street
Dubuque, Iowa 52001-4864
Dear Honorable Mayor and City Council Members:
First and foremost, we appreciate the time you have spent on various downtown projects,
especially your attention to the Town Clock Plaza. We realize this has been a very time
consuming project involving many differences of opinions.
We, the owners, the property tax payers, and the individuals responsible for the assessments,
have met numerous times to come up with a unified viewpoint on this downtown project. Our
unified resolve is we would like to have Main Street open from 5th to 9th Streets, with short-
term parking available.
As you know, some of us property owners did not want parking on a new Main Street;
however, we came to a consensus that parking is a necessary component of opening the street
to benefit the overall business climate in the heart of our city. We feel that opening the plaza
will help not only downtown Dubuque, but will fully complement and enhance the
developing riverfront area.
We realize you have and will hear numerous viewpoints on the project, but we hope you will
consider the voice of the property owners. We will be the ones paying property taxes, paying
the assessments and most importantly, hiring the employees of downtown Dubuque.
Since our unified communication with you in January, and in addition to the parking
concessions discussed above, we have worked with Dubuque Main Street Ltd. to study other
cities that have recently dealt with pedestrian mall situations similar to ours, as well as a
numbers study on our plaza. (A full report of this information is being forwarded to you from
Main Street, under separate cover.) From the recommendations and stories of increased
development from Kalamazoo, Michigan; to Burlington, Iowa; to Sioux Falls, South Dakota;
to Eugene, Oregon; the information in these studies further solidifies our resolve that the
Main Street portion of our Town Clock Plaza should be opened for vehicular circulation.
At the same time, we respect the need of downtown employees, students, etc. to have a nice
place for lunch and outdoor breaks. For this reason, a group of business leaders on both sides
of the opened/closed plaza issue have been meeting, and are attempting to reach
consensus/compromise, on improved public space availability in current "non-Main Street"
Plaza areas and the possibility of developing potential new off-street space. We encourage
this initiative to be further explored.
We are committed to continued safety, improved traffic circulation, a positive downtown identity, and
the continuance of our traditional festivals in our neighborhood, as expressed in prior correspondence.
Your vote on Monday to reopen Main Street will not only be the defining moment for the future of our
downtown; it will also positively impact generations to come.
Thank you for "doing the right thing" for all of Dubuque by reopening Main Street.
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May 3, 2000
Open letter to:
Mr. Mayor/City Council Members
Re: Opening of Town Clock Plaza
As a past president of the Downtown MerchantslDubuque Downtown Association and
Dubuque Main Street Ltd., I would like to add my strong support to opening the Town
Clock Plaza to limited vehicular traffic.
Over the past 25 years the city has hired numerous consulting firms to review the
downtown area and the Plaza. Every consulting firm came back with the same
recommendation, "open the plaza", at least to limited vehicular traffic. Case in point:
most, ifnot all the surrounding cities that had closed plazas, have tom them out. As a
city, we are spending multi thousands of dollars to promote tourism. Our plaza, and the
resulting traffic problems it creates, does not enhance our presentation.
I see this as a final opportunity to correct a mistake made many years ago. I commend all
those people and businesses who have fought for the opening ofthe Plaza. I fear we will
lose many, if not all the remaining old Dubuque businesses if you do not act positively in
opening the Plaza.
Sincerely,
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Thomas Graham
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May 12,2000
Dear Council Members:
Enclosed are copies of petitions signed by downtown stakeholders in favor of opening the Town
Clock Plaza. This was a last minute, not truly organized effort. We had no plans to have another
petition drive, but thought sOr.1ething should be done when we read the estimate of 95 to 5 pro-
closed estimate in the Telegraph Herald
We were not canvassing the plaza for an entire beautiful week as the other side was, but wanted
you to know ifit is 95 to 5, based on these petitions alone (y{e believe more will be on their way
to you soon), they will need 2166 signatures on the opposite position. We do not necessarily want
to playa numbers game, but wanted you to know there are many, many downtown shoppers,
employees and residents who want the plaza opened.
We the undersigned concerned citizens of downtown Dubuque request the City Council
support the study and implementation of a constmction project to open the Town Clock
Plaza on Main Street. (We are employees, residents, business managers, and property
owners in downtown. We want our voices to be heard with the others.)
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Mr. Mayor and Council Members:
We, the undersigned, strongly support the opening of
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We the undersigned concerned citizens of downtown Dubuque request the City Council
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owners in downtown. We want our voices to be heard with the others.)
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raham's
yle Stoee foe Men
May 5, 2000
Mayor Terry Duggan
2428 Beacon Hill Drive
Dubuque, IA 52003
Dear Mayor Duggan:
Judging by the name on the top of this letterhead, we know it is not too difficult to
imagine what this letter is all about. We're sending you this note to tell you how
passionately we feel about opening the Town Clock Plaza. For years, our fumily business
has held onto the hope that the plaza and associated access problems might some day be
resolved. We hope for the one clear resolution to our problems which is returning Main
Street to our front doors.
We don't want to talk about businesses who share the same opinion we do. Many
of their experiences and feelings are unique to themselves. We are not going to presume
these folks feel the exact same way we do. Our sole purpose is to share our individual
frustrations, as both landlord (Graham Brothers' Partnership) and tenant (Graham's Style
Store for Men), with the Town Clock Plaza.
Second, we are not looking for some type of special interest, corporate welfure to
save downtown retail. Under no circumstances are we deluding ourselves with the belief
that the city council can wave a magic wand and in an instant Main Street will become a
thriving hub of retail once again. As responsible downtown businessmen and some of
downtown's fiercest supporters, we are resigned to this realization.
We have stayed downtown expecting that wisdom and myriad examples offuiled
plazas will shed light on the answer to today's dilemma. Plazas do not work. Many
communities (Kalamazoo, Michigan; Eugene, Oregon; Sioux Falls, South Dakota; Rock
Hills, South Carolina; Middletown, Ohio; Burlington, Iowa; Winona, Minnesota; Santa
Monica, California...) across the country have begun sincere downtown revitalization
efforts with the removal of their plazas. It is astounding to us that these examples are
ignored time and time again.
Losing a downtown retailer is far more significant than just a business retention
issue. Losing just one more longtime, downtown retailer is not the loss of a single store, it
is a loss of a significant piece of Dubuque history. Rather than hear people saying, "There
used to be a great (fill in the blank) store on this corner." Instead, wouldn't it be great to
hear, "Here's a business that toughed it out through the depression; they were shuflled
around during urban renewal; they held on to their roots when it was a ghost town in the
80's; and here they are today despite of it all."
You may be saying right now, "Listen, we have all these people who have signed
this petition. You can't ignore that." We realize that many of you have received this
petition to keep the plaza closed. It is absolutely maddening as hell to think some of these
people's voices may be heard over ours. Ask some of these petition signers how long they
890 Town Clock Plaza . Dubuque, Iowa 52001 . Phone: 319-582-3760 . FAX: 319-556-6576
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have been downtown? Is it a matter of weeks? A few months? A couple of years? How
much time do they actually spend on the plaza (presuming that it is a nice day)? Is it for a
half hour? Maybe an hour? How long do they plan on staying downtown? A year? Or
maybe until the next best thing comes along? (The University of Northern Iowa
conducted a study which reported that the average employee in the state ofIowa would
leave their job for a pay raise of only $0.60 an hour.)
We can see people sitting on the picnic tables in front of our store windows on
nice days. There are some faces we can remember from each season. Just as an example,
there is a group offive men from Alliant energy who use the picnic table in front ofthe
store on Fridays in the summer. Not a single one ofthem has ever set foot in the store, or
probably any other downtown store for that matter. Should their signatures and the
signatures of others like them count as strongly as ours in this matter? Don't for an
instant think we're bitter because ofan handful of people. We know you can't, "sell 'em
all." It is, however, infuriating that their signatures will be given any clout at all. With the
high turnover rates in today's labor market, many ofthem won't know ifthey'll even be
employed downtown next year.
How many of the petition signers: volunteered for downtown cleanup? volunteer
for one of the Main Street committees? support public organizations like the Dubuque
Art Museum, like the Grand Theater, like Dubuque Main Street, Ltd., like the Knights of
Columbus, like the Colts Drum and Bugle Corp., etc? We are not saying that everyone
who signs the petition is an evil, selfish person. This is far from our intention. You must,
however, look at the interests of businesses, like Graham's, who have supported
downtown through thick and thin. Businesses who encourage their employees to
volunteer and be responsible. Businesses who have the sincerest and best intentions of
downtown and the city of Dubuque at heart.
You may be saying, "There are 2,204 people working in the eight square block
area encompassed by the plaza. Plaza workers share such a unique interaction with one
another which is unlike workers on the west side. This is a special atmosphere." An open
Main Street will not ruin this atmosphere and uniqueness. No where else in town are so
many employees able: to interact with one another, to walk such a variety of restaurants,
to tour an art museum, to enjoy a park, to sit on the shore of the Mississippi, or to explore
a library. This area is special because of the closeness to these attractions, not because
four blocks of Main Street are closed to vehicle traffic.
As Main Street business owners, we have to deal with the plaza 24 hours a day,
seven days a week. This is far different from many ofthe petition signers who are
downtown weekdays only for their 9:00 to 5:00 jobs and use the plaza during their lunch
breaks. We bring people downtown from the west side and from outlying communities on
a continuous basis, not just the lunch hour. We have to deal with the plaza when it's
raining, snowing, too cold, too windy, or too hot for a picnic. It is very easy to sign a
petition and see the benefits of a plaza on a spring day when it is sunny and 700.
Unfortunately, as you know, it is not sunny and 700 every afternoon in Dubuque, Iowa.
Electing to keep the plaza closed will force some hard fast decisions for some
longtime Main Street businesses. These businesses not only represent several generations
of Dubuque history, but also represent the nucleus of downtown leadership. Perennially,
these are the folks who are the true core of downtown volunteerism. Volunteers who give
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their time for the big events and projects, as weIl as the little things such as picking up the
trash dropped outside their business, making sure ice and snow are kept clear for
everyone's safe passage, and helping visitors navigate through our town. The entire city
benefits from their selflessness and dedication.
Losing the vote to regain our Main Street will truly force us to question our once
steely resolve and determination to be part of our Main Street streetscape. The Town
Clock Plaza will lose some very key businesses if it remains closed to traffic. Although
these businesses no longer represent the core ofthe plaza's business mix, they playa
critical role in giving our downtown balance, keeping it a nice place to work, and
continuing to bring in people from outside the city.
If the decision is to keep Main Street closed, we guarantee this argument wiIl
resurface on its own within another 10 years. What makes Dubuque so different from the
list of communities mentioned above? Why can't we learn from their examples and share
their success? Returning the Town Clock Plaza into a Main Street will serve the best
interest of our entire community in the present and for the future.
2inC rely,. G ()
.. ;:>'~~!Lk fI./J-<,-~
oseph H. Graham
Owner, Graham's Style Store for Men
Partner, Graham Bros. Partnership
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Benjan\!n T. Graham
Vice-President, Graham's Style Store for Men
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