Convention and Visitors Bureau ReportDUBUQUE AREA
CONVENTION &
VISITORS BUREAU
WHI R1 11 All hl IONG>
www.trav('idubuque.com
DUBUQUE
WELCOMES
* * * * * * * ** *• *. *t * **
Debra Mardis
Joann Brakes
Marjorie Homer
CVB Sales
Hosted Heritage Clubs International Peer Group
• March 23 -27, 2011
• 200 guests from 28 states and 2 providences in Canada
Created a Meeting Planner FAM
• First time initiated in Dubuque since 2007
• August hosted 4 meeting planners from Wisconsin & Minnesota
• September hosted 3 meeting planners from Chicagoland
Hosted Meeting Planners from Iowa Society of Association Exeuc-
tive at Iowa Cubs Game
• June 22, 2011
Tradeshow Season starts in August and runs through March
• Iowa Meetings Marketplace 1 August 23, 2011
• Connect Marketplace 1 August 25 -27, 2011
Iowa Association of Business & Industry Conference
• FIRST TIME held in Dubuque 1 June 6 -8, 2011
• Over 350 delegates from across the state
2012 Conventions Booked to Note
State Association
• Iowa Grocery Industry Association
• July 9 -11, 2012 1 250 -300 ppl
• FIRST TIME EVER in Dubuque & FIRST TIME EVER leaving
Okoboji, where they have been for 30 plus years
Regional Association
• Mid- States Organized Crime
• September 17 -21, 2012 1 350- 400ppl
• This is a repeat conference, last here in early 2000
National Association
• Rural Community College Alliance
• September 2012 1 150 -200 ppl
• Worked with local Hometown Hero Curt Oldfield
DUBUQUE AREA
CONVENTION &
VISITORS BUREAU
WHERE IT ALL BELONGS.
www. ira veldubuque.com
Events
America's River Festival
• June 10 -12, 2011
• Port of Dubuque
AIM Pro Walleye Series Tournament
• June 22 -24, 2011
• Schmitt Island & Mystique Casino
Dubuque Duathlon
• July 16, 2011
• Bergfeld Pond / West Industrial Park
Mantastic Guyathlon
• August 12 -14, 2011
• The Meadows Golf Club, Creslanes, Mystique Casino &
McAleece Park
Cabela's King Kat Trail
• August 27, 2011
• Schmitt Island & Mystique Casino
• Over 145 competitors traveled from across the Midwest
Iowa State Bass Tournament
• September 9 -11, 2011
• Schmitt Island & Mystique Casino
• Attracted over 130 competitors and nearly 200 spectators
Art Market
• June 4 & 18, July 2 & 16, August 6 & 20, 2011
• Port of Dubuque
Voices from the Warehouse District
• September 10 - October 7, 2011
• Warehouse District
Celebration of Flight
• January 21, 2012
• Grand River Center & various venues
Harley Winter Fan Fest
• February 2012
• Tri- States
Girlfriends Weekend Getaway
• April 27 -29, 2012
• Grand River Center
DUBUQUE AREA
Asook-
CONVENTION &
VISITORS BUREAU
WIIIRI IT All lUlOt ii\
www. ldubuque.com
dubuque a ►ea
Hospitality Update
Visitor Guides year to date total request / 8,233
• Illinois 982
• Iowa 947
• Wisconsin 732
• Minnesota 533
Requests came in by:
• Magazine 5686
• Online 1437
• State Web 639
87,175 Visitor Guides distributed to date
Year to Date Average City wide occupancy (Through August 2011)
• 2011 - 58.8%
• 2010 - 57.0%
Detailed Monthly Occupancy
• August 2011 - 71.0%
• August 2010 - 65.4%
Lodging Availability Link
Welcome Center started doing a survey
• What State or Country do you presently reside?
• How did you hear about Dubuque?
• What are your interests?
• Age Group?
Area of Interest / Results
• Historical
• Museums
July 2011
41.33%
51.33%
August 2011
52.1%
43.7%
Marketing & Communications
DUBUQUE AREA
doivw
CONVENTION &
VISITORS BUREAU
WHERE IT Alt BFLONGS.
www.trat c /dubuque.corn
E.Blast Communications
• Emails collected via advertising leads, Visitor Guide requests
and traveldubuque.com.
• Total : 7,755 Emails
Emails sent as of July 20, 2011
• 09.22.2011 FAM Tour E.Blast [ Sent to Meeting Planners ]
• 09.08.2011 FAM Tour E.Blast [ Sent to Meeting Planners ]
• 08.17.2011 FAM Tour E.Blast [ Sent to Meeting Planners ]
• 08.05.2011 Dubuque Open for Business [ Sent to 2010 & 2011
Leads ]
• 07.20.2011 FAM Tour E.Blast [ Sent to Meeting Planners ]
Averages for Emails Sent
• Travel Industry Average Open Rate
• Dubuque CVB Average Open Rate
[ How many users opened the email. ]
15.5%
22.3%
• Travel Industry Average Open Rate 5.9%
• Dubuque CVB Average Open Rate 7.89%
[ How many users clicked on a link within the email. ]
TravelDubuque.com / Launched mobile website — Advertising has
included a QR code to direct users to this site.
• March 2011 — September 2011 Statistics
Visits 58,121
PageViews 514,672
Pages /Visit 8.86
Bounce Rate 27.96%
Average Time on Site 00:11:27
New Visits 68.47%
PR
• St. Paul Pioneer Press — 4.10.11
• Omaha World Herald — 5.01.2011
• Bicycling — 5.31.11
• Inspire(d) Magazine — Spring 2011
•Northeaster Group Tour Magazine — Spring 2011
•Leisure Group Travel — 6.11
• Midwest Destination Guide — Spring / Summer 2011
• Star Trbune — 7.12.11
•Big River —July / August 2011
• Big River — September / October 2011
• Uptake.com — Enjoy Fall Colors — 9.14.11
•Chicago Sun -Times — 9.23.11
•Midwest Destination Guide — Fall / Winter 2011
Marketing & Communications
Advertising
• Better Homes & Gardens, Family Circle & Ladies Home Journal
• Vacation Iowa Publication
• Midwest Vacationer Publication
• Midwest Destination Guide Spring / Summer
• tvttawest uesnnanon Guide Fall / Winter
• Midwest Focus Mid America —June /July 2011
• Big River — July / August 2011
• Big River — September / October 2011
• Iowa Travel Guide 2012
• ISAE
• Galena Fall /Winter
DUBUQUE AREA
CONVENTION &
VISITORS BUREAU
WHERE IT ALL BELONGS.
www.trri. 'dubuque.com
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