Request to Rezone Asbury Plaza PUD, Richardson Investments1
E. Marshall Thomas, 1907 -1989
November 15, 2011
Mr. Kevin Firnstahl
City Clerk
50 West 13th Street
Dubuque, IA 52001
Dear Mr. Firnstahl:
O'CONNOR
THOMAS,Fc.
ATTORNEYS AT LAW
est./84o
www.octhomaslaw.com
Francis J. Opr, riven
11NOVI5 PM4:06
City Clerks Office
Dubuque, IA
We represent Richardson Investments, LLC /Asbury Dubuque, LLC/Rubloff Development in the proposed
Asbury Plaza PUD Amendment currently sent for the Monday, November 21, 2011, City Council meeting.
We are still working with Asbury Dubuque, LLC/Rubloff Development on issues related to the Asbury Plaza
PUD Amendment and request that our current application set for Monday, November 21, 2011, be tabled
until the December, 2011, City Council meeting. If you have any questions or comments, please contact the
undersigned. Thank you.
Sincerely,
PDA/sk
cc: Kyle Kritz
Dan Mroz
Chad Richardson
Peter D. Arling I ext. 254 1 parling @octhomaslaw.com
Roshek Building 1 700 Locust Street, Suite 200 1 Dubuque, Iowa 52001 1 Phone 563.557.8400 1 Fax 563.556.1867
JOHN C. O'CONNOR RICHARD K. WHITTY PAUL J. SIGWARTH t GREG A. REHMKE
BRENDAN T. QUANN STEPHEN C. KRUMPE *I* PETER D. ARLING *§ t STEPHANIE R. FUEGER *t
A. JOHN ARENZ j'$ JAMES E. GOODMAN, JR. * i JOSHUA P. WEIDEMANN THOMAS S. COLLINS,
CHAD C. LEITCH * DAVIN C. CURTISS *t CHRISTOPHER C. FRY Of Counsel
All attorneys licensed in Iowa 1 * Also licensed in Illinois 1 I. Also licensed in Wisconsin 1 § Also licensed in Minnesota
$ Certified in Civil Trial Advocacy by National Board of Trial Advocacy I i Also licensed in U.S. Tax Court
CITY OF DUBUQUE,
IOWA
OFFICIAL NOTICE
NOTICE is hereby
given that the Dubuque
City Council will
conduct public hear-
ings at a meeting to
commence at 630 p.m.
on Monday, November
21, 2011, in the Historic
Federal Building, 350
West 6th Street, on the
following:
Rezonings
Request from Joe
Zwack, Triple J Land
Co., LLC / Daryl
Biechler, DSD Proper-
ties to rezone property
located at 2155
Rockdale Road from R-
3 Moderate Density
Multi-Family. Residen-
tial District to C -3
General Commercial
District.
Request from Peter
ArLing, O'Connor &
Thomas, P.C. / Asbury
Dubuque, LC / Rich-
ardson Investments,
LLC to amend the
Planned Unit Develop-
ment (PUD) for
property located in the
Asbury Plaza Shopping.
Center to allow for the
right -in / right -out
access to the
Northwest Arterial and
to amend the list of
permitted uses, height
and sign regulations.
Copies of supporting
documents • for the
public hearings are on
file in the City Clerk's
Office and may be
viewed during normal
working hours.
Written comments
regarding the above
public hearings may be
submitted to the City
Clerk's Office on or
before said time of
public hearing. At said
time and place of
public hearings all
interested citizens and
parties will be given an
opportunity to be
heard for or against
said rezoning.
Any visual or hearing
impaired persons need-
ing special assistance
or persons with special
accessibility needs
should contact the City
Clerk's Office at (563)
589 -4120 or TTY (563)
690 -6678 at least 48
hours prior to the
meeting.
Kevin S. Firnstahl
City Clerk
it 11/11
a/�
iz7`V7i
STATE OF IOWA {SS:
DUBUQUE COUNTY
CERTIFICATION OF PUBLICATION
I, Suzanne Pike, a Billing Clerk for Woodward Communications, Inc., an Iowa
corporation, publisher of the Telegraph Herald,a newspaper of general circulation
published in the City of Dubuque, County of Dubuque and State of Iowa; hereby
certify that the attached notice was published in said newspaper on the following
dates: November 11, 2011, and for which the charge is $21.80.
Subscribed to before me, a otary Public in and for Dubuque County, Iowa,
this //0 day of 024,9z , 20 ,j .
Notary Public in
ubuque County, Iowa.
MARY K. WESTERMEYER
Commisslon Number 1540E5
Planning Services Department
City Hall
50 West 13th Street
Dubuque, IA 52001 -4864
(563) 589 -4210 phone
(563) 589-4221 fax
(563) 690 -6678 TDD
planninq(a_citvofdubuque.org
The Honorable Mayor and City Council Members
City of Dubuque
City Hall — 50 W. 13th Street
Dubuque IA 52001
THE CITY OF
Dui
Masterpiece on the Mississippi
Dubuque
AtAinedea City
11111,
2007
November 16, 2011
Applicant: Peter Arling, O'Connor & Thomas, P.C. / Asbury Dubuque
LLC /Richardson Investments, LLC
Location: Asbury Plaza Shopping Center
Description: To amend the Asbury Plaza PUD to allow for a right -in /right -out access to
the Northwest Arterial and to amend the list of permitted uses, height and
sign regulations.
Dear Mayor and City Council Members:
The City of Dubuque Zoning Advisory Commission has reviewed the above -cited
request. The application, staff report and related materials are attached for your review.
Discussion
The applicant spoke in favor of the request reviewing proposed changes to the Asbury
Plaza PUD regulations including the right -in /right -out access to the Northwest Arterial,
listed permitted uses, building height and sign package. The applicant reviewed the
conceptual layout of the new dealership building and the requirements of the automobile
manufacturers in regard to building design and signage.
Staff reviewed the proposed amendments to the Asbury Plaza PUD, the history of the
development of the plaza, existing accesses to the Northwest Arterial and previous
amendments to Asbury Plaza. Planning staff noted a copy of the traffic study is
provided in the packet as well as a memo from City Engineer Gus Psihoyos that
reviewed the submitted traffic study and the Engineering Department's comments.
The applicants are requesting that an additional right -in /right -out access be added to
Asbury Plaza to serve a new Richardson Motors dealership. Included in your packet is
a conceptual layout showing the new dealership building, and the proposed right -
in /right -out access. The City of Dubuque Municipal Code requires that access to the
Northwest Arterial be approved by the City Council and that a minimum spacing of
1,000 feet be provided. A copy of the requirements for approving new access to the
Northwest Arterial is included in the Commission packet. The Iowa Department of
Service People Integrity Responsibility Innovation Teamwork
The Honorable Mayor and City Council Members
Asbury Plaza Shopping Center
Page 2
Transportation must also approve the location and design of any new access to the
Northwest Arterial.
There was one public comment in support of the request, citing positive economic
impact to the community and Asbury Plaza.
The Zoning Advisory Commission discussed the request, reviewing the existing access
to the Northwest Arterial and noted that if property outside the shopping center desires
access to the new right -in /right -out, it would require an amendment to the Asbury Plaza
PUD. Commissioners were supportive of the building height and sign amendments
because these amendments are limited to the subject property.
Recommendation
By a vote of 5 to 0, the Zoning Advisory Commission recommends that the City Council
approve the request from Asbury Dubuque, LLC /Richardson Investments, LLC to
amend the Asbury Plaza PUD to allow a new right -in /right -out access to the Northwest
Arterial, amend the list of permitted uses by adding vehicle sales and vehicle service
and repair, and amend the building height and signage regulations for property at the far
northeast corner of the shopping plaza.
It is important to note that the City Council does not have final authority over access to
the Northwest Arterial. Should the City Council approve the request, it will be submitted
to the Iowa Department of Transportation for their consideration. It is also important to
point out that these PUD amendments only deal with items 1, 2 and 3 of the October 19,
2011 letter from Peter Arling of the O'Connor and Thomas Law Firm, the attorney for
Richardson Motors. Item 4 deals with an easement issue that is subject to further
negotiations with the City of Dubuque and the Iowa Department of Transportation and
may or may not be acceptable in their suggested format. Item 5 is an access issue that
was not discussed by the Commission.
A simple majority vote is needed for the City Council to approve the request. A super
majority vote is needed for the City Council to approve additional changes to the PUD
Ordinance.
Respectfully submitted,
(v why( /mac
Patrick Norton, Vice Chairperson
Zoning Advisory Commission
Attachments
cc: Gus Psihoyos, City Engineer
Service People Integrity Responsibility Innovation Teamwork
THE CITY OP �� Dubuque
kald
DUB uE 1111x►
Masterpiece on the Mississippi
['Variance
❑ Conditional Use Permit
DAppeal
❑ Special Exception
❑ LImited Setback Waiver
® Rezoning /PUD
PLANNING APPLICATION FORM
['Preliminary Plat
❑Major Final Plat
DMinor Final Plat
['Simple Site Plan
❑Minor Site Plan
❑Major Site Plan
please tvae or print legibly in ink
❑Simple Subdivision
❑Text Amendment
['Temporary Use Permit
['Annexation
['Historic Revolving Loan
[Historic Housing Grant
Planning Services Department
City Hall — 50 W. 13th Street
Dubuque, IA 52001 -4864
Phone:563- 589 -4210
Fax: 563 - 589 -4221
pl4nnlnci cItvofdubuque.orq
❑Certificate of Appropriateness
❑Advisory Design Review (Public Projects)
❑Certificate of Economic Non - Viability
❑Historic Designation
❑Demolition in Conservation District
❑Neighborhood Assoc.
Propertyowner(s): Asbury Dubuque, LLC/ Richardson Investments, LLCphone: 815- 387 -3100/ 563 - 582 -5411
Address: 1475 John F. Kennedy Road
City; Dubuque
State: Iowa zip :52002
Fax #:563- 582 -4129 Cell #: E -mail:
Applicant/Agent: O'Connor & Thomas, P.C.- Peter D. Arling
Address: 700 Locust Street, Suite 200
Phone: 563 - 557 -8400
City: Dubuque State: Iowa Zip :52001
Fax #: 563 - 556 -1867 Cell #: E -mall: parling @octhomaslaw.com
Site location /address: Asbury Plaza Shopping Center
Existing zoning: PUD Proposed zoning: PUD District: N/A Landmark: DYes ®No
Legal Description (Sldweli parcel ID# or lot number /block number /subdivision):
Total property (lot) area (square feet or acres): approximately 7.1 acres
Various- see attached diagram.
Describe proposal and reason necessary (attach a letter of explanation, if needed): See attached letter
CERTIFICATION: T /we, the undersigned, do hereby certify /acknowledge that:
1. It is the property owner's responsibility to locate property lines and to review the abstract for easements and restrictive
covenants.
2. The information submitted herein is true and correct to the best of my /our knowledge and upon submittal becomes public
record;
3. Fees are not refundable and payment does not guarantee approval; and
4. All additional rec rl• s are attached.
e'
1 ► i
Property Owner(s): �• 1� ,
Applicant/Agent(s):
FOR OFFICE USE ONLY
Feef 37g- DID Received by:
Date: /CA
Date: ),e/3f /J
Date: /i2•3• /7 Docket:
E. Marshall Thomas, 1907 -1989
October 19, 2011
Mr. Kyle Kritz
Planning Services Department
City Hall
50 W 13th Street
Dubuque, IA 5200
O'CONNOR
THOMAS,PC.
ATTORNEYS AT LAW
£st.184o
www.octhomaslaw.com
RE: Richardson Investments, LLC - Amended Letter
Dear Mr. Kritz,
Francis J. O'Connor, 1916 -1990
This amended letter is in follow up to our previous letter of October 3, 2011, and the Planning Application
Form for the property owned by Asbury Dubuque, LLC and under contract for purchase by Richardson
Investments, LLC. As discussed, the proposed site for which we seek the PUD amendment is intended to
be the future location of Richardson Motors Corp. dealership.
In regards to the description of proposal and reason necessary for the Rezoning/PUD, the description is as
follows:
(1) Asbury Dubuque, LLC/Richardson Investments, LLC ( hereafter "Richardson Investments "),
desires to amend the PUD to allow for the construction and use of a Right - In/Right -Out (the
"RIRO ") from State Highway 32 (Northwest Arterial) in the general area identified on
attached Exhibit h d Ex "A" (the "Property ");
(2) Richardson Investments desires to amend the PUD to allow for one or more buildings in the
general area identified on attached Exhibit "A" with a height limitation of no less than fifty
(50) feet, which buildings will be built in conformity with the requirements of General
Motors and Honda Motors in existence at the time Richardson Motors starts construction;
(3) Richardson Investments desires to amend the PUD to allow for signage, in quantity and sizes
no less than that identified on attached Exhibit "A ", for General Motors and Honda Motors,
Peter D. Arling I ext. 254 1 parling @octhomaslaw.com
Roshek Building 1 700 Locust Street, Suite 200 I Dubuque, Iowa 52001 I Phone 563.557.8400 1 Fax 563.556.1867
JOHN C. O'CONNOR
BRENDAN T. QUANN
A. JOHN ARENZ tt
CHAD C. LEITCH* JAMES E. GOODMAN, JR. *1
RICHARD K. WHITTY DAVIN C. CURTISS *t
STEPHEN C. KRUMPE *t PAULJ. SIGWARTH t
PETER D. ARCING * §t
CHRISTOPHER C. FRY STEPHANIE R. FUEGER *
GREG A. REHMKE CHRISTOPHER M. LUETH
JOSHUA P. WEIDEMANN THOMAS S. COLLINS
All attorneys licensed in Iowa I * Also licensed in Illinois I t Also licensed in Wisconsin I § Also licensed in Minnesota
$ Certified in Civil Trial Advocacy by National Board of Trial Advocacy I tAlso licensed in U.S. Tax Court
O'CONNOR & THOMAS, P.C.
Mr. Kyle Kritz
October 19, 2011
Page 2
respectively, as required by these manufacturers, for the construction and operation of its new
dealer site;
(4) Richardson Investments desires to obtain an easement over the eastern comer of the Property,
identified on Exhibit "A ", and believed to consist of City of Dubuque or DOT right of way,
to allow for concrete installation, sign installation, and/or parking of inventory (vehicles);
and,
(5)
Richardson Investment would agree to allow access from parcels to the north for the right -in
right -out; provided however, anyone obtaining access to the right -in right -out would agree
to sign an indemnification agreement, would provide for an agreed upon amount or
percentage of maintenance and/or compensation for annual maintenance and upkeep of the
right -in right -out, and such access would not be made through the Richardson Investment
parcel, except for the developed right -in right -out directly off the Northwest Arterial.
Please note that the changes to the PUD cannot become effective, and actually bind the Property, until such
time as Asbury Dubuque, LLC has agreed to the same becoming binding, or Richardson Investments, LLC
becoming the fee owner of the same. If we near the City Council approval date without Asbury Dubuque,
LLC's approval for the binding PUD amendment, we will table it at such time until such approval is
obtained, or specifically refused. Thank you.
Sincerely,
O'CO eR & THOMAS P.C.
frec4, ;
Peter : Arline •
PDA/pan
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THE CITY OF
DUB
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Masterpiece on the Mississippi
Dubuque
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2007
Vicinity Map
Applicant: Peter Arling, O'Connor & Thomas,
P.C. /Asbury Dubuque LLC /Richardson
Investments, LLC
Location: Asbury Plaza Shopping Center
Description: To amend the Asbury Plaza PUD
to allow for a right -in /right -out access to the
Northwest Arterial and to amend the list of
permitted uses, height and sign regulations.
Legend
0
Asbury Plaza PUD
Zoning
City of Dubuque
City of Asbury
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Exterior -Night
Exterior
• Entry cylinder redesigned to incorporate more glass and
update the look
• Wave canopy is reduced in depth to 4' (from 10) to
reduce cost and eliminate dirt runoff (maintenance
issues)
• Silver band at top has been reduced to eliminate dirt
runoff at top of building
Masterpiece on the Mississippi
TO: Zoning Advisory Commission �y
FROM: Kyle L. Kritz, Associate Planner Z.7,
Dubuque
head
All Amenca Cily
2007
November 3, 2011
SUBJECT: Amendment to the Asbury Plaza PUD to allow for right -in /right -out access to
the Northwest Arterial and to amend the list of permitted uses, height and
sign regulations.
INTRODUCTION
Asbury Dubuque, LLC /Richardson Investments, LLC is proposing to amend the Asbury
Plaza Planned Unit Development (PUD) to allow a new right -in /right -out access to the
Northwest Arterial, amend the list of permitted uses by adding vehicle sales and vehicle
service and repair, and amend the building height and signage regulations for property
at the far northeast corner of the shopping plaza.
The PUD Ordinance for Asbury Plaza was originally approved in 1996 and then
amended in 1999 when the shopping center expanded by approximately 90 acres.
Subsequently, the PUD ordinance has been amended four other times — once to amend
the regulations regarding wall- mounted signage, the second amendment was to permit
convenience store /gas stations as a permitted use, a third amendment allowed building
height of 40 feet for a proposed business at the far northeast corner of the plaza, and
the fourth amendment allowed for an additional freestanding monument sign for out lots.
Asbury Plaza is approximately 120 acres in area. Except for Plaza Drive, all the
roadways within the plaza are privately maintained. There is currently a right -in /right-
out access near the Hy -Vee convenience store and a full signalized intersection at
Plaza Drive. There are three accesses to Asbury Road. Aerial photos are included in
the Commission's packet that depicts the boundaries of Asbury Plaza and the proposed
location of Richardson Motors.
DISCUSSION
The applicants are requesting that an additional right -in /right -out access be added to
Asbury Plaza to serve a new Richardson Motors dealership. Included in your packet is
a conceptual layout showing the new dealership building, and the proposed right -
in /right -out access. The City of Dubuque Municipal Code requires that access to the
Northwest Arterial be approved by the City Council and that a minimum spacing of
1,000 feet be provided. A copy of the requirements for approving new access to the
Memo to Zoning Advisory Commission
Page 2
Northwest Arterial is included in the Commission packet. The Iowa Department of
Transportation must also approve the location and design of any new access to the
Northwest Arterial.
Snyder and Associates have provided a traffic study that looks at the impacts of the
proposed access on the Northwest Arterial and vehicles entering and leaving the plaza.
Snyder and Associates found no major problems with locating a new right -in /right -out
access in the proposed location, and that a Level of Service B was calculated for both
the a.m. and p.m. peak periods for the opening year of 2013, five years out in 2018, and
20 years out in 2033. A Level of Service B indicates that the average delay per vehicle
during the a.m. or p.m. peak period would be between 10 -15 seconds. A copy of the
Snyder and Associates traffic study is provided in the Commission's packet. In addition,
a memorandum from City Engineer Gus Psihoyos separately that outlines the findings
of the traffic study and Engineering staffs review comments is included in the
Commission's packet.
The proposed amendment to Asbury Plaza PUD includes adding Vehicle Sales and
Vehicle Service and Repair as permitted uses. Currently, the list of allowed uses
includes Auto Sales and Service and Auto Service Centers. Planning staff is
recommending that these two uses be deleted and replace them with Vehicle Sales and
Auto Service and Repair. These uses are listed and defined in the Unified Development
Code. Planning staff feels that these two uses better represent the services offered by
dealerships.
The previous ordinances for the Asbury Plaza PUD included a separate list of permitted
uses for the service /warehouse portion of Asbury Plaza. These uses included service -
type uses such as Freight Transfer Facilities, Contractor Shop and Yards, Moving and
Storage Facilities, Construction Supply Sales, and Lumber Yards. The portion of
Asbury Plaza that was bought by Rubloff Development (Asbury Plaza, LLC) from
Wendell Corey (Motor City, LLC) did not include the area that the service /warehouse
type uses applied to. This area is located to the north and west of the AMC Theater
building. Planning staff has not included the service /warehouse uses in the draft
ordinance provided in the Commission's packet.
Building height for out Tots is currently restricted to 25 -foot, which is reasonable for most
single -story commercial buildings. The applicant is requesting a building height for the
area that Richardson Motors will occupy of 50 feet. This additional height is necessary
to accommodate the larger building necessary to house vehicle service lifts and the
potential exterior designs required by the automobile manufacturers.
The applicant has also provided a signage package from both General Motors and
Honda. This signage package differs significantly from the allowed signage for other
out lots in Asbury Plaza. The applicant has indicated that the signage requirements
come from the manufacturers themselves, and a copy of the requirements has been
Memo to Zoning Advisory Commission
Page 3
included in the packet for the Commission's review. The draft PUD ordinance reflects
the proposed sign packages.
RECOMMENDATION
Planning staff recommends that the Zoning Advisory Commission review the submitted
information for the proposed PUD amendment for Asbury Plaza, and review Section 5-
24.5 of the Unified Development Code that establishes plan approval standards for
planned unit developments.
KLK/mkr
Attachments
cc: Gus Psihoyos, City Engineer
Sterling Codifiers, Inc. Page 1 of 2
10 -1 -1: CURB AND DRIVEWAY CONSTRUCTION PERMIT:
A. Required For Construction Or Alteration: No person shall begin to construct, reconstruct, repair, alter or
change any curb, curb cut or driveway on the public streets or alleys of the city without first obtaining a
permit therefor from the city manager, as provided by this section. (2007 Code § 41 -31)
B. Application For Permit: An applicant for a permit under this section shall file with the city manager an
application showing the name and address of the owner of the property abutting the proposed work
area, the name and address of the party doing the work and such other information as the city
manager shall find reasonably necessary to the determination of whether a permit should be issued.
(2007 Code § 41 -32)
C. Agreement Of Abutting Owner To Make Improvements Prerequisite To Issuance: The owner of the
abutting property shall agree, as a condition to the granting of the permit required by this section, for
such owner and such owner's successors in title to the abutting property, to make, at the expense of
the abutting property, all necessary changes in the improvements as may subsequently be found
reasonably necessary for the preservation of the public health, welfare or safety. (2007 Code § 41 -33)
D. Council Approval Required For Issuance In Certain Areas
1. Northwest Arterial: Access to the northwest arterial may be granted only by the department of
transportation with the concurrence of the city manager. The city manager shall not concur in the
granting of a permit under this section for any driveway access onto the northwest arterial without
`prior approval of the city council.
2. Spacing Between Access Locations: The minimum allowable spacing between access locations
shall be one thousand feet (1,000'). No access shall be allowed on any intersecting side street under
city jurisdiction within one hundred fifty feet (150') of the edge of the northwest arterial, or within one
hundred fifty feet (150') of the edge of any planned additional through lanes. (2007 Code § 41 -34)
E. Issuance: The city manager shall issue a permit required by this section for the work applied for if the
city manager finds:
1. That the work will be done in accordance with the standard specifications for curbs, curb cuts and
driveways prepared by the city engineer;
2. That the proposed work will not unreasonably interfere with vehicular and pedestrian traffic, the
demand and necessity for parking spaces and means of egress and ingress to and from the property
affected and adjacent property; and
3. That the health, welfare and safety of the public will not be unreasonably impaired. (2007 Code § 41
-35)
http:// www. sterlingcodifiers .com /codebook/printnow.php 06/21 /2011
THE CITY OF
DUB
Masterpiece on the Mississippi
Dubuque
Alt-America City
2007
TO: Kyle Kritz, Associate Planner � l
FROM: Gus Psihoyos, City Engineer J - /'
SUBJECT: Northwest Arterial Site Traffic Study — Richardson Motors Corporation
DATE: October 28, 2011
INTRODUCTION
This memorandum provides the findings of the Engineering Department as it relates to
the October 5th, 2011 Northwest Arterial Site Traffic Study (Study) for Richardson
Motors Corporation (Richardson).
DISCUSSION
The Engineering Department presents the following findings as it relates to the request
for a right -in /right -out access for the proposed Richardson site along the Northwest
Arterial:
The proposed access is along IA 32 which is a four lane divided highway with a
depressed grass median. The current annual average daily traffic based on 2009 Iowa
DOT traffic counts is approximately 10,000 vehicles per day. Plaza Drive has
approximately 3,000 vehicles per day. Access management on this corridor is
controlled as an Iowa DOT Priority 111 Corridor, which restricts access to 1000 feet
spacing minimum and a desired spacing of at least 1320 feet.
The traffic study states that this is a 7.1 acre development consisting of 25,000 square
feet of sales and service facility. It is expected to employ 60 full -time employees.
Access to the site is proposed as a right -in /right -out intersection northwest of the NW
Arterial approximately 1000 feet east of the existing Plaza Drive intersection with IA 32.
Based on this study, there does not appear to be any significant impacts to the
existing streets.
Based on the study, it is unclear whether future connections to other streets or
adjacent developments will he allowed. It only addresses that there will be a
connection to Plaza Drive via the existing frontage road, whether direct or
indirect.
— It should also be noted that this right -in /right -out will cross the existing hike /bike
path that was installed in 2009.
— The Study indicates a 20 percent (20 %) pass -by trips. This percentage appears
to be in error and it should be further evaluated. Snyder and Associates is
revisiting this issue and will let us know the results. It is my opinion that this
probably will have little impact on the overall conclusion.
— The right -in /right -out intersection will be consistent with other right -in /right -out
intersections along the NW Arterial corridor. This one is proposed to have a 340
deceleration length with 70 foot radius to accommodate turning movements.
CONCLUSION
The proposed development and the anticipated traffic it will generate can be effectively
accommodated with the proposed improvements outlined in this traffic study. The Level
of Service (LOS) for the Right -In Right -Out is acceptable to the Year 2033. Engineering
staff does not object to the findings of the submitted traffic study and will work with the
project developers to implement the necessary improvements to accommodate the
proposed development.
cc: David Ness, PE
K: \Dness\2011 10 -27 -11 K. Kritz Memo re Richardson NW Arterial Site Traffic Study.doc
RICHARDSON MOTORS NW ARTERIAL
SITE TRAFFIC STUDY
DUBUQUE, IA
Prepared by:
Snyder & Associates
Prepared for:
Richardson Motors
Submitted to:
City of Dubuque
October 5, 2011
ENGINEERS & PLANNERS
ANKENI; IA ATLANTIC, I-1
(515) 964 -2020 I (712) 243 -6505
CEDAR RAPIDS, IA
(319) 362 -9394
COUNCIL BLUFFS, IA
(712) 322 -3202
IRYNILLE, MO
(660) 582 -8888
ST. JOSEPH, MO
(816) 364 -5222
RICHARDSON MOTORS NW ARTERIAL
SITE TRAFFIC STUDY
GILBERT, IA
Prepared by:
Snyder & Associates
Prepared for:
Richardson Motors
Submitted to:
City of Dubuque
October 5, 2011
`�§j §MlIQ�
`O Q_ ESS 1ON's( lj1,
U� MATTHEW G.
J JOHNSON ���
ar
17666 -
,� �c ``�.
���
' 6 /OI�A 't w ``
I hereby certify that this Engineering Document was prepared by me
or under my direct personal supervision and that I am a duly Licensed
Professional Engineer under the Laws of the State of Iowa.
, Z . . . . . __. _ . _ _ - - -
10/5/11
Matthew G. Johnson, P.E.
License Number 17666
My License Renewal Date is December 31, 2012
All
Date
Introduction
Snyder & Associates has completed a study of traffic impacts of development of a parcel east of
intersection of NW Arterial (IA Hwy 32) & Plaza Drive for an automobile sales and service
development, including proposed right - in/right -out access from Northwest Arterial.
Existing Conditions
Northwest Arterial (IA Hwy 23) is an important arterial road in west Dubuque, connecting U.S.
Hwy 20 on the south and following a north and then east alignment IA Hwy 52 on the northeast,
also connecting to the City of Asbury to the west. Land uses along this corridor include access to
commercial and residential developments. The corridor is a four -lane divided highway with a
depressed grass median and a posted speed limit of 45 mph. Current annual average daily traffic
based on 2009 Iowa DOT traffic counts is approximately 10,000 vehicles per day (vpd) on NW
Arterial, and 3,000 vpd on Plaza Drive to north and 400 vpd on Plaza Drive to south.
Intersections provide left -turn and right -turn auxiliary lanes. Access management on this corridor
is controlled as an Iowa DOT Priority III Corridor, which restricts access to 1,000 ft spacing
minimum and desirable spacing of at least 1/4 -mile (1,320 ft). Traffic control is provided with
traffic control provided by traffic signals at major intersection, and right - in/right -out
intersections between signalized intersections.
Proposed Development
A 7.1 acre parcel located east of the intersection of Northwest Arterial (IA Hwy 32) & Plaza
Drive is proposed for development as a auto sales and service development by Richardson
Motors, illustrated in Figure 1 below. The development will include a sales lot and an
approximately 25,000 square ft sales and service facility, and is expected to employ 60 full -time
employees. Access to the site is proposed as a right - in/right -out intersection northwest of
Norwest Arterial, approximately 1,000 ft east of the Northwest Arterial & Plaza Drive
intersection.
FIGURE 1
STUDY AREA
Richardson Motors — NW Arterial Traffic Study
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Page 1
Trip Generation
Trip Generation rates for the proposed auto sales development were examined using the Trip
Generation for future years include development additional adjacent parcels and assumptions
were made using the Northwest Arterial Traffic Operations Study - Future Conditions Analysis
prepared for the Iowa DOT in 2007 and provided by the City. This study computed future traffic
growth and detailed turning movements at intersections, including NW Arterial & Plaza Drive
due to expected land use changes along the corridor.
For opening year, generated trips were computed following Trip Generation, Sth Edition,
published by the Institute of Transportation Engineers, using ITE Code 841 "New Car Sales"
with independent variable of 1,000 square feet of gross floor area, as seen in Table 1 below.
Table 1
Onenin Year Trw Generation
ITE
Code
Land Use
Quantity
Unit
Weekday
AM PEAK HOUR
PM PEAK HOUR
Total
Enter
Exit
Total
Enter
Exit
814
New Car Sales
25
KSF
834
51
38
15
65
26
40
TOTAL
834
51
38
15
65
26
40
Future year analysis utilized the 2007 Northwest Arterial Traffic Operations Study, which
includes generated trips and intersection turn movement volumes at NW Arterial & Plaza Drive.
Therefore, it is assumed a percentage of these trips will use the proposed right -in /right -out access
in future years. Based on discussions with City traffic and planning staff, it is assumed the
proposed right - in/right -out access road will connect to the additional frontage roads to the
developments northeast of the NW Arterial & Plaza Drive intersection. Therefore it is assumed
30% of westbound NW Arterial projected traffic that would turn at Plaza Drive will use the
right -in /right -out turn movements. This is discussed more specifically in trip distribution below.
Trip Distribution
As described above, the opening year traffic is expected to consist primarily of trips traveling to
the proposed development. Due to right -in /right -out intersection, the majority of westbound trips
for this development will use the right - in/right -out intersection, and eastbound trips will be
required to use the Plaza Drive intersection. In the AM peak hour, 60% of traffic is westbound,
and in PM peak hour 55% of traffic is eastbound. The trips generated by the proposed
development will follow these directional distributions. The site will generate two types of hips
— trips generated directly by the site that arrive from one direction and return back in that same
direction (e.g. westbound in, eastbound out), and "pass -by" trips that include vehicles already
traveling on NW Arterial that go to development, and then depart in same direction they were
traveling before (e.g. westbound in, westbound out). It is assumed 20% of trips generated by
development will be pass -by trips.
Future year generated traffic is provided by the 2007 Northwest Arterial Traffic Operations
Study, and is used to develop future traffic for the study. Using an annual growth rate of 2.5 %,
turning movement data for years 2020 and 2030 are used to develop background five -year future
analysis year 2018 and 20 -year analysis year 2033 turning movement volumes. As described
Richardson Motors — N117 Arterial Trntjic Stadi, Page 2
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above, 30% of applicable traffic is assumed to use the right -in /right -out access location. See
Figures 2 -8 for turning movement data.
2011 AM - Background Ti aflic
MNARTERIAL & PLAZA DRIVE IWVAI-RI ERIAL & Right-In./Right-Out Access
*Assumes 2.5% Annual growth rate from 2009 Iona DOT counts
25 0
5 5 30
15
220 ►
5
t
5 5
330
10
0
4 365
2011 PM - Background Tiafiic
MNARTERIAL & PLAZA DRIVE
MNARTERIAL & Right- In/Right -Out Access
*Assumes 2.5% Annual gronuth rate from 2009 Iona DOT counts
45 150
95
485
5
4
80
410
25
t
5 5 20
0
t- 0
F— 515
Figure 2
2011 AM And PM Peak Hour Existing Traffic
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2013 AM - Background Traffic
NA/ARTERIAL & PLAZA DRIVE MNARTERIAL & Right-In/Right-Cut Access
*Assumes 2.5% Annual gro th rate from 2009 laua DOT calls
4-15 30 25 0
1 �—► 0° ®
--)
15
240 4-1
—►
5 —� 5 5 10
L— 0
4— 395
AM Trip Distribution Percentages
MNARTERIAL & PLAZA DRIVE NA/ARTERIAL & Rght- In/Rght -Out Access
PASS 10% 40%
10% 60%
� 1 �
PASS
40% 40% J
—►
PASS 50% PASS
5% 5% 30%
30% 45% 4
PASS
55% 55%
4— 5% 5%
2008 ITE Trip Generation Values
2013 AM - Site generated Non-Pass-By Trips
NM/ARTERIAL & PLAZA DRIVE IWVARTERLaL & Rght- WRght -Out Access
1
.i 1 L►
4
41
t— 15
4 — 1
2013 AM - Site (3e mated Pass -By Trips
MNARIERIAL & PLAZA DRIVE MNARTERIAI_ & Right- INRght-Cut Access
20%Pass -by Trips
0 1 0 2
3 1
+
470 0 0
4
0
2013 AM
MA/ARTERIAL & PLAZA DRIVE NA/ARTERIAL & Rght- 1NRght -01 Access
5 5 40
®-i 1 1- �. 4—
30
240
5
25
365
10
I
5 5 10
5
41
Figure 3
2013 AM Peak Hour Traffic Distribution
Ricliarc/san 1110101's - IV II1.411erial Trallic Slildt'
20
I—
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large -1
2013 PM - Background Traffic
MA/ARTERIAL & PLAZA DRIVE MM/ARTERIAL & Right-In/Right-Cut Access
0Assures 25% Annual growth rate from 2009 Iowa DOT cants
45 5 160 85 0 — 0
100
510 '-1 t
5 5 5 20
540
PM Trip Distribution Percentages
MA/ARTERIAL & PLAZA DRIVE MNARTERIAL & Right-In/ ght -Qit Access
PASS 10%
15%
4
PASS
55°A 55%
55% PASS 30% PASS
45% 5% 5% 40%
4— 40% 40% 41
t
PASS
t— 40% 40%
4 5% 5%
2008 TIE Trip Generation Values
AM
PM
Enter
35
25
Exit
15
2013 PM - Site generated Non- Pass -By Trips
MNARIERIAL & PLAZA DRIVE MA/ARTERIAL & Right-In/Right-Out Access
5 14 1 13
I � � 13
t_ 8
Ai__ 1
2013 PM - Site Generated Pass -By Trips
MNARTERIAL & PLAZA DRIVE MNARTERIAL & tight- In08ght -Out Access
4
2 0 2
~— 3 41
t r
3
0
2013 PM
MNARTERIAL & PLAZA DRIVE MNARIERIPL & Right- In/Right-Cut Access
50 5 175 t— 85
4- -- 445
+ —f 25
115
510 —►
5
t
5 20
15
41
t- 10
I -- 540
Figure 4
2013 PM Peak Hour Traffic Distribution
Richardson Motors — NI'VArterial Traffic Study
IlibnillsharedlTiafficlDnbugueRichardson11 11005 Richardson Traffic Study.doc
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2018 AM - Background Traffic
NVVARTERIAL & PLAZA DRIVE IWVARTERIAL & Right - In/Rght -Out Access
*Assumes 2.5% Annual growth rate, deteloped firm 2020 Projections
15—■ 65 0 0
1065 I .4— 1170
160 20
� 1
160
550 .
55�,
4-150
t r
30 50
2018 AM - Redirected Traffic
MNARTERIAL & PLAZA DRIVE M/VARTERIAL & Right-In/Right-Out Access
-50
4
-20
50
t r
50
t- 20
4 20
2018 AM O.m->ulath,e Traffic
NVVARTERIAL & PLAZA DRIVE IWVARTERIAL & Right- In/Right-Out Access
110 20 95
160
550 ►
55
45 50
4 1115
40
I t r
50 30 50
20
1150
Figure 5
2018 AM Peak Hour Traffic Distribution
Richardson Motors — NW Arterial Traffic Study
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2018 PM - Background Traffic
MA/ARTERIAL & PLAZA DRIVE MNARTERIAL & Right - In/Right -Out Access
*Assumes 2.5% Annual grwvth rate, de■eloped from 2020 Projections
230 30 125 135 0 0
♦ L. f- 530 4-1 I L. f 750
145
760 ..
105 —+
t
115 30 55
2018 PM - Redirected Tiaf is
MA/ARTERIAL & PLAZA DRIVE MNARTERIAL & Right- In/Right-Cut Access
-70 -40 70
4 I 70
t
40
4 -40
2018 PM Oumulati\,e TiaRic
MNARTERIAL & PLAZA DRIVE MNARTERIAL & Right- In/Right-Out Access
160
145
760
105
30
125
95
600
85
115 30 55
70
40
4 710
Figure 6
2018 PM Peak Hour Traffic Distribution
Richardson Motors –NW Arterial Traffic Study
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2033 AM - Background Traffic
NMIARTERIAL & PLAZA DRIVE MA/ARTERIAL & Right- In/Right-Out Access
*Assumes 2.5% Annual growth rate, deeloped from 2030 Projections
330 20 130 130 t_ 0
I 4 0 1270 I Li..
a— 1440
350
670
60
4-150 3 t
0 40
2033 AM - Redirected Traffic
MA/ARTERIAL & PLAZA DRIVE MNARTERIAL & Right- In/Rght -Out Access
-100
-40
100
t
100
L 40
-40
2033 AM Cumulative Traffic
NVVARTERIAL & PLAZA DRIVE MNAH I ERIAL & Right - In/Right -Out Access
230 20 130
350
670
60
4
90
1370
40
i t r
50 30 40
100
4i
40
1400
Figure 7
2033 AM Peak Hour Traffic Distribution
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2033 PM - Background lid lc
MNARTERIAL & PLAZA DRIVE MA/ARTERIAL & Right- In/Right-Cut Access
*Assumes 2.5% Annual growth rate, developed from 2030 Projections
45 290 235 0 t_ 0
f 815 4 1145
505
535
1115
130
I
130 30
r
65
2033 PM - Redirected Traffic
MA/ARTERIAL & PLAZA DRIVE MNARTERIAL & Right- In/Right-Out Access
-150 70 150 t— 70
�- 150 .4-- 70
t
2033 PM Ojmulati‘e Tidffic
MNARTERIAL & PLAZA DRIVE MNARTERIAL & Right- In/Right-Out Access
355 45
4 iv
535
1115
130
290 165 150
L. .- 965 .�
95
4-1 r
130 30 65
L 70
1075
Figure 8
2033 PM Peak Hour Traffic Distribution
Richardson Motors — NW Arterial Traffic Study
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Capacity Analysis
Capacity analysis analyzes and describes the performance of study intersections and roadways
under various traffic volumes and traffic control scenarios. For this study, intersection capacity
was analyzed for Opening Year 2013 and Future Year 2018 traffic at the two study intersections
using Highway Capacity Manual methodology incorporated into the traffic analysis and
modeling program, Synchro 7.
Intersection delay, caused by traffic volume, turning vehicles, number of lanes, arrival patterns,
etc. is qualitatively described by a performance measure called `Level of Service' (LOS), which
`grades' delay on a scale of A -F. LOS A is considered the most desirable level, with the least
delay, while LOS F is least desirable, with the most delay. LOS criteria defined by the HCM for
signalized and unsignalized intersections are shown in Table 2 below.
Table 2
Level of Service (LOS) Definition
LOS
Average Delay per Vehicle (sec)
Unsignalized
Intersection
Signalized
Intersection
A
Less than 10
Less than 10
B
10 -15
10 -20
C
15 -25
20 -35
D
25 -35
35 -55
E
35 -50
55 -80
F
Greater than 50
Greater than 80
Capacity analysis was performed for AM and PM peak hours for the analysis years. The results
of the Capacity Analysis LOS for critical movements are summarized in Table 3 below, based on
traffic control of traffic signal or SB STOP sign for right - in/right -out access. At the NW Arterial
& Plaza Drive intersection, the Future Year analysis assumes inclusion of the geometric
improvements recommended in the 2007 Northwest Arterial Traffic Operations Study,
specifically the year 2033 dual left turns for EB NW Arterial and SB Plaza Drive.
Table 3
Capacity Analysis
Conclusions and Recommendations
The recommendations provided in the 2007 Northwest Arterial Traffic Operations Study will
provide acceptable operations at the NW Arterial & Plaza Drive intersection, and the proposed
development and operations are consistent with corridor land use traffic projection plans. In
addition, the proposed right -in /right -out access will provide improved access to the proposed
Richardson Motors --MY Arterial Traffic Study
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Traffic
Control
Critical
Approach
Time
Existing
Year 2011
LOS, Delay (see)
Opening
Year 2013
LOS, Delay (sec)
Future
Year 2018
LOS, Delay (see)
Future
Year 2033
LOS, Delay (sec)
NW Arterial &
Plaza Drive
Traffic
Signal
SB /WB
SB /EB
AM
PM
A,8 / B,11
B, 11 / B, 11
B, 12 / B,11
B, 12 / B, 11
C, 34 / B,15
C, 23 / B, 11
D, 41 / B, 17
C, 32 / B, 11
NW Arterial &
RIRO Access
STOP
Control
SB
AM
PM
N/A
B,10
B, 10
B,15
B, 112
B, 15
B, 13
Conclusions and Recommendations
The recommendations provided in the 2007 Northwest Arterial Traffic Operations Study will
provide acceptable operations at the NW Arterial & Plaza Drive intersection, and the proposed
development and operations are consistent with corridor land use traffic projection plans. In
addition, the proposed right -in /right -out access will provide improved access to the proposed
Richardson Motors --MY Arterial Traffic Study
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development and other surrounding parcels, and reduce some turning movements at the Plaza
Drive intersection.
The right - in/right -out intersection should be consistent with other right -in /right -out intersections
along the Northwest Arterial corridor, providing a deceleration lane to remove turning vehicles
from through traffic, and a wide radius to accommodate turning movements. Per Iowa DOT
Design Manual guidelines in Section 6C -5 and 6A -1, this should provide approximately 340 ft
deceleration length with a radius of 70ft.
Richardson Alotors -- NVII'Arterial Traffic Stildv
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innI lsharethTrnjJ icOubugireRichnrdson11l1005 Richardson TrcfisSn« v.doc
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Masterpiece on the Mississippi
Dubuque
All•Amer ca City
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Asbury Plaza Shopping Center PUD Amendment: Access Issues
DATE: November 16, 2011
Planning Services Manager Laura Carstens is transmitting the Zoning Advisory
Commission's recommendation for Asbury Plaza Shopping Center PUD Amendment to
allow a right -in /right -out access to the Northwest Arterial and to amend the list of
permitted uses, height and sign regulations.
The Zoning Advisory Commission has recommended approval of the proposed
amendment. The application letter from Peter D. Arling, dated October 19, 2011,
included five items as part of their request. The Zoning Advisory Commission dealt with
the first three items in Mr. Arling's letter: 1) A right -in /right -out access to the Northwest
Arterial; 2) amending the PUD to allow one or more buildings in the area to be
developed by Richardson Motors to be a height of 50 -foot; and, 3) to allow for the sign
package provided by General Motors and Honda Motors. The fourth and fifth items
included in Mr. Arling's letter were not specifically addressed by the Zoning Advisory
Commission.
In the fourth item, Richardson Investment noted a desire to obtain an easement for a
portion of the property that is within the Iowa Department of Transportation (IDOT) right -
of -way for Highway 32 to allow for installation of concrete, signs or the parking of new
vehicles. This issue is subject to further negotiations with the City of Dubuque and the
IDOT and may or may not be acceptable in their suggested format. It is my
understanding that Richardson Investment has contacted the IDOT regarding this
matter.
In the fifth item, Richardson Investment, LLC indicated they would agree to allow access
to the right -in /right -out access that will be on their property, provided there is an agreed
upon amount or percentage of maintenance costs and /or compensation for annual
maintenance and upkeep of the right -in /right -out access.
In discussing this proposed access with City Engineering, Legal, and Planning staff,
have a concern that since it would be just a private driveway into a privately owned
Asbury Plaza PUD Amendment
Page 2
parking lot, that future use of this access could be limited to Richardson Investment,
LLC. It is staffs position that because the Northwest Arterial (Highway 32) represents a
substantial investment on the part of the community and a critical transportation
corridor, such that any accesses granted to Highway 32 need to maximize the benefit to
the traveling public as well as surrounding property owners.
It is my recommendation that the proposed right -in /right -out access be extended all the
way to the north, and that the existing private access drive that is on the south side of
the AMC Theater parking lot be extended to the east, so that these two accesses meet.
In addition, I recommend that a perpetual unrestricted public access easement be
provided to insure not only continued access by patrons of Asbury Plaza, but also in the
future, allowing adjacent property owners access through Asbury Plaza to the proposed
new access to the Northwest Arterial.
Prior to any additional property being allowed to connect to the proposed right -in /right-
out access and /or existing private access drive, a revised traffic study reflecting the
additional volume of traffic would be required as part of a PUD amendment.
I respectfully request that the Mayor and City Council amend the Asbury Plaza PUD to
include my recommendations, which are shown in bold type on page 6 of the attached
PUD ordinance. A super majority vote is required because this change was not part of
the Zoning Advisory Commission's recommendations.
kt:111
Michael C. Van Milligen
MCVM:Ic
Attachments
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Laura Carstens, Planning Services Manager
Gus Psihoyos, City Engineer
RICH RDSON MOTORS
CONCEPTUAL NEW DEALERSHIP
ASBURY PLAZA
DUBUQUE, IOWA
The use of them &airings shel he rcWeted to the arki d eta for vhYh they
• e pod p&Gcol'm thereof is cepredy Mdled to such use ace at,
the copse snMct consent by ageernent silk The urhitect.
Repodaelke. p tlfmllen or reuse of lhne &wings by any raeLhod N uhde
or N part, in pchbrisd.
This le thm &a.hgs rr ooh o h the arrhifeel nMcut pep_^ee Vaal
contact dth these Va. iot constitute prima facie otrieaee of the =epic/sot of these reetricli ne
r jO Ar�.hI Johnson P.G
3393 Dlccttltal Drives
w Dubu ua, roWa 52003
,. I none0. (563) 5='b - 8077
a Fax (563) 556 - 0361
Prepared by: Laura Carstens, City Planner Address: City Hall, 50 W. 13th St Telephone: 589 -4210
Return to: Kevin Firnstahl, City Clerk Address: City Hall- 50 W. 13th St Telephone: 589 -4121
ORDINANCE NO. 11
AN ORDINANCE AMENDING TITLE 16 OF THE CITY OF DUBUQUE CODE OF
ORDINANCES, UNIFIED DEVELOPMENT CODE, BY RESCINDING ORDINANCES
4 -96, 44 -99, 97 -02, 41 -03, 51 -05 AND 65 -06, WHICH ESTABLISHED REGULATIONS
FOR ASBURY PLAZA, A PLANNED UNIT DEVELOPMENT WITH A PLANNED
COMMERCIAL DESIGNATION, LOCATED AT THE NORTHWEST CORNER OF
HIGHWAY 32 AND ASBURY ROAD AND NOW BEING AMENDED TO ALLOW
VEHICLE SALES AND VEHICLE SERVICE OR REPAIR AS PERMITTED USES AND
AMEND REGULATIONS FOR SIGNAGE AND BUILDING HEIGHT.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY
OF DUBUQUE, IOWA:
Section 1. That Title 16 of the City of Dubuque Code of Ordinances, Unified
Development Code, is hereby amended by rescinding Ordinances 4 -96, 44 -99, 97 -02,
41 -03, 51 -05 and 65 -06 which established regulations for Asbury Plaza and now being
amended to allow vehicle sales and vehicle service and repair as permitted uses, and
amend regulations for signage and building height for Asbury Plaza Planned Unit
Development District for hereinafter described property, to wit.
Lots 1, 2, 3 and F of Asbury Plaza No.2, Lot 1 -1 of Asbury Plaza, Lot 1 of Asbury
Plaza No. 6, Lot 1 of Asbury Plaza No. 7, Lot A of Asbury Plaza No. 8, Lot 1 and 2
Asbury Plaza No. 9, Lot 1 and Lot A Asbury Plaza No. 10, Lot 2 Asbury Plaza No.
11, Lots 1, 2, 3, 4 and 6 of Asbury Plaza No. 12, Lot 2 of Asbury Plaza No. 13,
and Lots 2 and A of Asbury Plaza No. 14, Lots 1 and 2 Asbury Plaza No. 15, and
to the centerline of the adjoining public right -of -way, all in the City of Dubuque,
Iowa.
A. Use Regulations
The following regulations shall apply to all uses made of land in the above
described PUD District:
Ordinance No. — 11 Page 2
1. Principal permitted uses for the retail sales portion of Asbury Plaza
shall be limited to:
a. Regional shopping center
b. Retail sales/service
c. Indoor restaurant
d. Drive-in/carry-out restaurant
e. General offices
f. Indoor recreation
g. Outdoor recreation
h. Vehicle sales
i. Vehicle service or repair
j. Automated gas station
k. Self-service car wash
1. Full-service car wash
2. Accessory uses shall include any use customarily incidental and
subordinate to the principal use it serves.
3. Temporary uses shall be limited to the following:
Any use listed as a permitted use within the PUD District of a limited
duration as established in Section 16-3-19 and as defined in Section
16-2 of the City of Dubuque Unified Development Code.
B. Lot and Bulk Regulations
Development of land in the PUD District shall be regulated as follows:
1. All shopping center buildings, structures and activities shall be
developed in conformance with the Asbury Plaza Conceptual
Development Plan and all final site development plans shall be
approved in accordance with provisions of the PUD District regulations
of this ordinance and of Section 16-5-24 of the Unified Development
Code.
2. All shopping center buildings and structures shall be limited to a
maximum of 40 feet.
3. All buildings and structures located on out lots shall be developed in
compliance with the bulk regulations of the C-3 General Commercial
District, as established in Section 16-5-13 of the Unified Development
Code, except for building height.
4. All buildings and structures located on out lots shall be limited to a
maximum building height of 25 feet, except Lot 2 and Lot A Asbury
Ordinance No. — 11 Page 3
Plaza No. 14 and the east 215 feet of Lot 1 Asbury Plaza No. 15,
which shall be limited to a maximum height of 50 feet.
C. Performance Standards
The development and maintenance of uses in this PUD District shall be
established in conformance with Section 16 -5 -24 of the Unified Development
Code and the following standards.
1. Final site development plans shall be submitted in accordance with
Section 16 -12 of the Unified Development Code. All major site
development plans shall be reviewed and approved by the Zoning
Advisory Commission prior to construction. The Commission shall
approve the submitted site development plans if they are determined to
be in substantial conformance with the approved conceptual plan.
2. Sidewalks shall be placed four (4) feet behind the curb parallel to the
street on all public street frontages and constructed in accordance with
City standards. Additional sidewalks shall be provided as indicated on
the approved conceptual plan.
3. The Conceptual Development Plan shall serve as the preliminary plat
for this PUD District. Final subdivision plats and improvement plans
shall be submitted in accordance with Section 16 -11 of the City of
Dubuque Unified Development Code.
4. Lighting shall be provided per City standards with parking lot light
standards limited to a maximum height of 35 feet.
5. Parking requirements for the shopping center shall be one space per
200 square feet of gross leasable area accessible to the general public.
6. Parking requirements for businesses located on out lots shall be in
accordance with Section 16 -14 -6 of the Unified Development Code.
D. Open Space and Recreational Areas
Open space and landscaping in the PUD District shall be regulated as
follows:
1. Landscape berms or plantings shall be required as screening for
parking areas adjacent to the Northwest Arterial (Highway 32) and
Asbury Road. Screening shall be a minimum of three (3) feet in height
and can utilize natural grade changes to achieve the desired effect.
Trees shall be provided in all parking lot islands which are of sufficient
size to ensure the growth and survival of the planted trees.
Ordinance No. — 11 Page 4
3. A detailed landscape plan shall be required as part of the submittal for
final site development plan approval. This landscape plan shall be
reviewed and approved by the Zoning Advisory Commission.
4. A buffer of Techny Arborvitae planted five (5) feet on center and a
minimum of five (5) feet in height as planting shall be required along
the west property line to screen the service area from the adjacent
cemetery.
5. Those areas not designated on the conceptual development plan for
development shall be maintained as open space, as defined by Section
16 -2 -3 of the Unified Development Code.
E. Sign Regulations
On- premise signage shall be provided in compliance with the following:
1. Center identification signage: one (1) center identification sign located
along the Northwest Arterial (Highway 32) frontage. This sign shall be
a ground- mounted sign a maximum of twelve (12) feet high and twenty -
five (25) feet long.
2. Tenant identification signage:
a. Four (4) tenant identification signs. Each sign shall be a ground -
mounted sign a maximum of thirty (30) feet high and twelve (12)
feet long. Multiple tenants can be displayed on these signs with
square footage to be allocated by the developer.
b. Tenants occupying greater than 30,000 square feet of leased
area shall be allowed an unlimited number of wall- mounted signs.
The total aggregate square footage of wall- mounted signs will be
based on 20% of the front building wall area (corner spaces of
inline buildings shall be allowed an unlimited number of signs the
aggregate total square footage of which shall not exceed 20% of
the front building wall area and 20% of the side building wall
area).
c. Tenants occupying less than 30,000 square feet of leased area
shall be allowed an unlimited number of wall- mounted signs. The
total aggregate square footage of wall- mounted signs will be
based on 10% of the front building wall (corner spaces of inline
buildings shall be allowed an unlimited number of signs the
aggregate total square footage of which shall not exceed 10% of
the front building wall area and 10% of the side building wall
area).
Ordinance No. — 11 Page 5
3. Out lot signage:
a. Each out lot parcel shall be allowed wall- mounted signage as per
the C -3 General Commercial District sign regulations. The
maximum number of signs per business is four (4).
b. Each out lot parcel shall be allowed one (1) freestanding sign,
limited to 100 square feet in size and a maximum height of 25
feet.
c. Each out lot with three (3) or more frontages shall be allowed one
(1) additional freestanding monument -style sign not to exceed ten
(10) square feet in area and ten (10) feet in height.
d. Out lot signage for Lot 2 and Lot A Asbury Plaza No. 14 and
east 215 feet of Lot 1 of Asbury Plaza No. 15 shall be
regulated as follows:
i. Subject parcel shall be permitted three (3) freestanding
signs not to exceed 50 feet in height and 250 square feet
in area each.
ii. Subject parcel shall be permitted two (2) freestanding
signs not to exceed 35 feet in height and 100 square feet
in area each.
iii. Subject parcel shall be permitted six (6) wall- mounted
signs not to exceed 1000 square feet each.
iv. Subject parcel shall be permitted six (6) wall- mounted
signs not to exceed 35 square feet each.
v. Subject parcel shall be permitted nine (9) wall - mounted
signs not to exceed 20 square feet each.
vi. Subject parcel shall be permitted four (4) directional
signs not to exceed 10 feet in height and 20 square feet
in area each.
vii. Wall- mounted signs shall not project above eave or
parapet wall.
4. Directional signs will be allowed as permitted by C -3 General
Commercial District sign regulations.
Ordinance No. — 11 Page 6
F. Additional Standards
1. That access to the Northwest Arterial (Highway 32) and Asbury Road
shall be limited to the accesses shown on the conceptual plan.
Request for additional accesses shall require submittal of an amended
conceptual plan and must be approved by the Zoning Advisory
Commission and City Council in accordance with Section 16 -5 -24 and
Section 16 -9 -5 of the Unified Development Code.
2. The proposed right -in /right -out access shall extend from Highway
32 to the north to provide for future public access to adjacent
properties. The existing private access drive serving the theater
parking lot shall be extended to the east to provide for future
public access to adjacent properties. In addition, a perpetual
unrestricted public access easement shall be established of
record to insure that the public will have access to the drive at all
times and that adjacent property owners have the potential to
connect to the subject right -in /right -out access and the existing
access drive.
3. Prior to any additional property being allowed to connect to the
proposed right -in /right -out access and /or existing private access
drive, a revised traffic study shall be required as part of the
documentation supplied as part of a PUD amendment.
G. Transfer of Ownership
Transfer of ownership or lease of property in this PUD District shall include in
the transfer or lease agreement a provision that the purchaser or lease
acknowledges awareness of the conditions authorizing the establishment of
the district.
Section 2. The foregoing amendment has heretofore been reviewed by the
Zoning Advisory Commission of the City of Dubuque, Iowa.
Section 3. This ordinance shall take effect immediately upon publication, as
provided by law.
Passed, approved and adopted this day of 2011.
Roy D. Buol, Mayor
Attest: