Signage of PI District for Dubuque Industrial Center
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Prepared by: Laura Carstens. City Planner Address: City Hall. 50 W. 13th Street Telephone: 589-4210
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ORDINANCE NO. 5 -99
AN ORDINANCE AMENDING APPENDIX A (THE ZONING ORDINANCE) OF THE CITY OF
DUBUQUE CODE OF ORDINANCES, BY REPEALING SECTION 2(E)(4)(C)(5) OF ORDINANCE
69-98 AND ENACTING A NEW SECTION 2(E)(4)(C)(5) IN LIEU THEREOF PERTAINING TO
ON-PREMISE PRIMARY SIGNAGE OF THE PI PLANNED INDUSTRIAL DISTRICT FOR
DUBUQUE INDUSTRIAL CENTER.
Whereas, Ordinance 69-98 was adopted on November 2, 1998 by the City Council
amending the PI Planned Industrial District for Dubuque Industrial Center; and
Whereas, A. Y. McDonald Manufacturing Company, 4800 Chavenelle Road, has requested
an amendment to the PUD Ordinance regulating on-premise primary signage allowed in the PI
Planned Industrial District for Dubuque Industrial Center.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF DUBUQUE,
IOWA:
Section 1. That Appendix A (the Zoning Ordinance) is hereby amended by repealing
Section 2(E)(4)(C)(5) of Ordinance 69-98 and enacting a new Section 2(E)(4)(C)(5) in lieu thereof,
as follows:
Sign locations on lots. Building-mounted primary signs may be located on any
facade of a building in the industrial park. Freestanding primary signs may be
located anywhere on the building lot.
Secondary signs may be located anywhere on the lot and on any building facade.
No signs may project in space over a street or right-of-way line, any visibility
triangle area, or onto another lot.
Section 2. The foregoing amendment has heretofore been reviewed by the Zoning
Advisory Commission of the City of Dubuque, Iowa.
5.
law.
Section 3. This ordinance shall take effect immediately upon publication, as provided by
Passed, approved and adopted this 1st
Attest:
~ d.};;: r
Mary ~aVIS' CI~
PL \COUNCIL \ORD\aysign.ord
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ACCEPTANCE OF ORDINANCE NO... -99
I, Katie Krieg, representing Dubuque}nitiatives, having read the terms and
conditions of the foregoing Ordinance No. / -99 and being familiar with the
conditions thereof, hereby accept th)s samj'and agree to the conditions required
therein. \
Dated in Dubuque, Iowa thl
day of
By
Katie K . eg
Dubuqu ,Initiatives
, 1999.
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Planning Services Division
City Hall. 13th & Central Avenue
Dubuque. Iowa 52001
D 1 '1) 589.42] 0
THE CIn'OF ~
DUB~E
~~~
PLANNING APPLICATION FORM
Zoning Board of Adjustment
Variance
Conditional Use Permit
Appeal
Special Exception
Limited Setback Waiver
Zoning Commission
_ Rezoning
- Planned District
- Preliminary Plat
_ Minor Final Plat
X Text/Plan Amendment
Development Services
- Simple Site Plan
Minor Site Plan
Major Site Plan
_ Major Final Plat
PLEASE TYPE OR PRINT LEGIBLY IN INK
Property Owner(s): 8. ~ M~DOitQ.ld .Iv1.:fg. Co. Telephone: 3/1- Sg 3 - 7.3 / )
Address: 'fgOO Ct,,,, v-e,,",-t/€ Rf' City: ,D", h" i t<(~. State: (/I Zip:S ..,>aa:J
Applicant/Agent: t.t:lr~~tU€.1z yS'rkiHS) Ihe . Telephone: .3/9. 5S 0 - 53! 6
Address: d.'I~tJ /(er/J.er J3/v. City: LJttbt-r tpt;e State: fA- Zip:~~~~?
Site Location/Address: . V Me I 'One:? k t / C ,
'&/;;0 a v.e: /rl e It'-€-- -..D J-t
:PI
xisting Zoning:
~ -e......
Proposed Zoning:
Legal Description (metes and bounds. or lot number/block number/subdivision):
Total Property (lot) Area (Sq. Feet or Acres): /9. 7 ac~
Describe
Number of lots:
I
CERTIFICATION: I/we. the undersigned. do hereby certify thQt:
1) The information submitted herein is true and correct to the best of my/our knowledge and
upon submittal becomes a public record;
2) Fees are not refundable and payment does not guarantee approval; and
3) All additional required written and graphic materials are attached.
Property Owner(s):
Applicant/Agent: J'}.,.~ <,t~
FOR OFFICE USE ONLY - APPll<;~TION SUBMITTAL CHECKLIST
.e: . Received bY~ ~ Date: Docket:
~roperty Ownership List: Site: Floor Plan: Plat:
Conceptual Development Plan: -- prove~ent Plans: Othe,
Date:
Date: II ~ ~) - C; g
~
Service
People
Intehrlty
ResponSibility
Innov.:Jtion
Teamwork
~ 11 Larrx weitz
~..~ Sign Sy-stems Inc.
2400 KERPER BLVD, P.O. BOX 607 DUBUQUE, IA 52004-0607 (319)556-5316 TOLL FREE NATIONWIDE 800-383-1300 FAX l319)582-8064
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DATE: 12/04/98
To whom it may concern,
On behalf of A. Y. McDonald Mfg. Co., I have submitted this application for a
text amendment to the sign ordinance for the planned industrial district that
A. Y. McDonald's manufacturing facility is loc~ted. This letter of explanation
states the reasons why the text should be amended.
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In 1983, A. Y. McDonald Mfg. Co. purchased a set of 5 ft. high letters for the
back of their new building on Chavenelle Drive. The purpose of the letters was
to identify the facility from the Hwy. 20 and Northwest Arterial corridors.
A sign permit application was submitted and approved and the letters were
installed in their present location. The development of businesses along the
north side of highway 20 and the recent addition to the foundry building at
A. Y. McDonald has blocked the vie~ of the sign. The people at A. Y. McDonald
recently contacted me to have the letters relocated from the south face of the
building to the east face of the building. This would again make the sign
visible from both the Hwy. 20 and the Northwest Arterial corridors. I was
notified by Planning Services that the signage ordinance had been rewritten
back in 1990 and that a variance would be required in order to relocate the
sign letters on the building. I was later notified that this application would
need to go through a text amendment proceedure rather than a variance
proceedure.
When the ordinance was rewritten, one of the restrictions implemented was that
"Primary signs may be located only in the area enclosed by the street right-of-
way line, the line formed by the street facade of the building and the side lot
lines." In short, the primary signage, both freestanding and building mounted,
would have to be located in the "front yard" of the building. The existing
SlgO falls within the allowed square footage but does not conform to the
location restrictions of the rewritten ordinance. The letters could be moved
to the Chavenelle (north) face of the building, however, there is no need to
have the letters on the front of the building.
.
MEMBER
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WlJlONAlElECIRIC
S1QNASSOCIATIQfol
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~ 11 Larry. u;eitz
~.l Sign Systems Inc.
2400 KERPER BLVD. P.O. BOX 607 DUBUQUE. IA 52004-0607 (319)556-5316 TOLL FREE NATIONWIDE 800-383-1300 FAX (319)582-8064
It is my belief, and professional op~n~on, that limiting primary signage to the
"area enclosed by the street right-of-way line, the line formed by the street
facade of the building and the side lot lines. is too-restrictive. Some
buildings may be situated so that their primary building mounted signage would
work better on an elevation of the building other than the elevation that faces
the street. In this particular instance, the building faces Chavenelle Drive
but the parking lot, employee and visitor entrances are either located on or
are accessed from the east elevation of the building.
Both myself, and the people at A. Y. McDonald Mfg. Co., request that the text
be amended to allow for building mounted primary signage on all facades of a
building in the industrial park. Thank you for your consideration.
Sincerely,
~z~
MEMBER
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N.O.T~LEl(C'AIC
SlOH "ssnc~ lION
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If text amendment is approved, A. Y. McDonald Mfg. Co. intends on removing
the existing letters and replacing them with new letters that will be installed
on the east face of the building. There was one letter ~N~ destroyed by the
last windstorm. They intend on replacing the letters with a more durable type
of letter that can withstand higher winds than the existing acrylic letters.
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Existing 5 ft. high letters
(N is missing due to storm damage)
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Applicant: Larry Weitz Sign
Systems, Inc./A.Y. McDonald
Location: 4800 Chavenelle Road
Proposal: To amend the PI Planned Industrial
District by changing Section 2 E(4)(C)(5)
on-premise primary signs to allow
signate on any building facade.
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CITY OF DUBUQUE, IOWA
MEMORANDUM
December 29, 1998
TO:
Zoning Advisory Commission
t,1.1.
Kyle L. Kritz, Associate Planner .
FROM:
SUBJECT:
Dubuque Industrial Center Text Amendment
INTRODUCTION
Larry Weitz Sign Systems, Inc. has submitted an application requesting an
amendment to the PI Planned Industrial District PUD Planned Unit Development on
behalf of A.Y. McDonald Manufacturing Company. The request is to modify the
text of the sign regulations to allow for building-mounted primary signage on all
facades of a building in the Dubuque Industrial Center. The subject PUD was
amended in November of 1998 to change the list of allowed uses for lots fronting
Radford Road.
DISCUSSION
A. Y. McDonald Manufacturing Company presently has a wall sign on the south wall
of their building. Chavenelle Road is to the north, the Northwest Arterial to the
east, and Highway 20 to the south. The area of that signage is approximately 412
square feet (82.5 feet long by 5 feet high), which is well below what is allowed.
Due to business expansion and changes to the surrounding property, the applicant
has stated that the present location of the sign does not effectively serve its
purpose.
The PI District ordinance for the Dubuque Industrial Center, which includes A.Y.
McDonald Manufacturing Company, regulates signage differently than the Zoning
Ordinance. Specifically, it identifies regulations pertaining to primary signs. The
regulations that the applicant is requesting to change are those in Section
2(E)(4)(C)(5). That section states: "Primary signs may be located only in the area
enclosed by the street right-of-way line, the line formed by the street facade of the
building and the side light lines." This language was established by previous
ordinances and was adopted by the ordinance approved on November 2, 1998.
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Dubuque Industrial Center
Text Amendment
Page 2
That application was submitted in July of 1998.
It appears that the language of the ordinance would suffice for freestanding signs.
A freestanding sign in compliance with the current ordinance could be installed with
the copy facing in any direction, thereby providing flexibility in where the business
is seeking visibility. That flexibility is not evident for wall-mounted signs in the
current ordinance. A. Y. McDonald has stated that relocating the sign to the east
facade of the building would make it visible from Highway 20 and the Northwest
Arterial. Signage on the north wall, which would be in compliance with the
ordinance, would not provide visibility to the Northwest Arterial or Highway 20.
Based on these circumstances, A. Y. McDonald has requested a modification to the
ordinance to allow building-mounted primary signs to be located on all facades of a
building in the industrial park.
Attached is a copy of the sign regulations from the recently adopted ordinance for
the Commission's review. The applicant has submitted a two-page letter, a short
synopsis of the type of sign that would be installed, a site plan showing the
approximate location of the existing sign, as well as the proposed sign, and an
elevation of the proposed sign.
ACTION STEP
Staff recommend that the Commission members review Section 3-5.5(F) of the
Zoning Ordinance which establishes the standards for approval of a PUD. The
action step is for the Zoning Advisory Commission to make a recommendation on
the proposed PUD amendment to the City Council.
KLK/dd
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PlJnning Services Dep;utment
50 West 13th Street
Dubuque, Iowa 52001-4864
DUB~
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January 13, 1999
The Honorable Mayor and City Council Members
City of Dubuque
City Hall - 50 W. 13th Street
Dubuque, IA 52001
RE: Amend the PI Planned Industrial District for Dubuque Industrial Center
Larry Weitz Sign Systems/A.Y. McDonald Manufacturing Company
Dear Mayor and City Council Members:
The City of Dubuque Zoning Advisory Commission has reviewed the above-cited
request. The application, staff report and related materials are attached for your
review.
Discussion
The applicant, Dave Schultz, spoke in favor of the request to amend the PI Planned
Industrial District for the Dubuque Industrial Center by changing Section 2(E)(4)(C)(5)
on-premise primary signs to allow sign age on any building facade. He noted that the
amendment was requested on behalf of A. Y. McDonald Manufacturing Company at
4800 Chavenelle Road, to relocate an existing sign. He reviewed the request noting
that the existing language in the PI Planned Industrial District does not allow enough
flexibility for placement of signs considering the unique nature of several of the
buildings in the PI Planned Industrial District relative to their street frontage.
Staff Member Mark Noble reviewed the ordinance language and how the proposed
language would impact the location of signs within the PI Planned Industrial District.
He reviewed the history of the existing signage at this site.
The Zoning Advisory Commission discussed the change noting that no adverse impacts
are anticipated by approving the new language.
Recommendation
By a vote of 6 to 0, the Zoning Advisory Commission recommends that the City
Council approve the request.
Service
People
Integrity
Responsibility
Innovation
TeJmwork
VMOI '3n()nano
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The Honorable Mayor and City Council Members
Page 2
January 13, 1999
A simple majority vote is needed for the City Council to approve the request.
Respectfully submitted,
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Jeff ~es, Chairperson
City Zoning Advisory Commission
Attachments
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CITY OF DUBUQUE1 IOWA
MEMORANDUM
January 22, 1 999
TO: Jim Burke, Community and Economic Development Director
FROM: Laura Carstens, Planning Services Manager-~
SUBJECT: Amendment of Signs for Dubuque Industrial Center
The City Council has set A.Y. McDonald Manufacturing Company's request to
amend the on-premise primary signage for the Dubuque Industrial Center PI Planned
Industrial District for public hearing on Monday, February 1, 1999.
The amendment of the PI District is considered a conditional rezoning. Iowa Code
requires that the property owner agree to a conditional rezoning in writing prior to
the City Council's public hearing. If Dubuque In-Futuro (Dubuque Initiatives) agrees
to the conditions placed on the PI amendment as described in the attached
ordinance, please have Katie Krieg sign and date the attached acceptance form.
Please return the attached ordinance and acceptance form to Mary Davis by 5:00
p.m. on Monday, February 1, 1999.
Please contact me if you need more information or have any questions.
Attachments
cc Mary Davis, City Clerk
LC/dd
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Prepared by: Laura Carstens. City Planner Address: City Hall. 50 W. 13th Street Telephone: 589-4210
ORDINANCE NO. -99
AN ORDINANCE AMENDING APPENDIX A (THE ZONING ORDINANCE) OF THE CITY OF
DUBUQUE CODE OF ORDINANCES, BY REPEALING SECTION 2(E)(4)(C)(5) OF ORDINANCE
69-98 AND ENACTING A NEW SECTION 2(E)(4)(C)(5) IN LIEU THEREOF PERTAINING TO
ON-PREMISE PRIMARY SIGNAGE OF THE PI PLANNED INDUSTRIAL DISTRICT FOR
DUBUQUE INDUSTRIAL CENTER.
Whereas, Ordinance 69-98 was adopted on November 2, 1 998 by the City Council
amending the PI Planned Industrial District for Dubuque Industrial Center; and
Whereas, A.Y. McDonald Manufacturing Company, 4800 Chavenelle Road, has requested
an amendment to the PUD Ordinance regulating on-premise primary signage allowed in the PI
Planned Industrial District for Dubuque Industrial Center.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF DUBUQUE,
IOWA:
Section 1. That Appendix A (the Zoning Ordinance) is hereby amended by repealing
Section 2(E)(4)(C)(5) of Ordinance 69-98 and enacting a new Section 2(E)(4)(C)(5) in lieu thereof,
as follows:
.
5.
Sign locations on lots. Building-mounted primary signs may be located on any
facade of a building in the industrial park. Freestanding primary signs may be
located anywhere on the building lot.
Secondary signs may be located anywhere on the lot and on any building facade.
No signs may project in space over a street or right-of-way line, any visibility
triangle area, or onto another lot.
Section 2. The foregoing amendment has heretofore been reviewed by the Zoning
Advisory Commission of the City of Dubuque, Iowa.
law.
Section 3. This ordinance shall take effect immediately upon publication, as provided by
Passed, approved and adopted this
day of
,1999.
Terrance M. LJuggan, Mayor
Attest:
Mary A. DavIs, City Clerk
PL \COUNCI L \ORD\aysign. ord
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ACCEPTANCE OF ORDINANCE NO, -99
I, Katie Krieg, representing Dubuque Initiatives, having read the terms and
conditions of the foregoing Ordinance No, -99 and being familiar with the
conditions thereof, hereby accept this same and agree to the conditions required
therein.
Dated in Dubuque, Iowa this
day of
, 1999.
By
Katie Krieg
Dubuque Initiatives
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CITY OF DUBUQUE, IOWA
OFFICIAL NOTICE
NOTICE is hereby given that the Dubuque City Council will conduct a public hearing on
Monday, February 1, 1999 at a meeting to commence at 7:00 P.M, in the Public Library
Auditorium for the purpose to consider an Ordinance amending the Zoning Ordinance
by repealing Section 2(E)(4)(C)(5) of Ordinance No, 69-88 and enacting a new Section
2(E)(4)(C)(5) in lieu thereof pertaining to on-premise primary signage of the PI Planned
Industrial District for Dubuque Industrial Center as requested by A Y. McDonald
Manufacturing Company, 4800 Chavenelle Road. (Copy of proposed Ordinance is on
file in the City Clerk's Office and may be viewed during normal working hours,)
Written comments regarding above amendment may be submitted to the City Clerk on
or before time of public hearing.
At said time and place of public hearing, all interested citizens and parties will be given
an opportunity to be heard for or against said amendment
Any visual or hearing impaired persons needing special assistance or persons with
special accessibility needs should contact the City Clerk's Office at (319) 589-4120 or
TOO (319) 589-4193 in the Human Rights Department at least 48 hours prior to the
meeting.
Published by order of the City Council given on the 18th day of January, 1999.
Mary A Davis CMC
City Clerk
It 1/22
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. JAN-19-99JUE 03: 32 PM TELEGRAPH HERALD
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FAX NO. 3195885782
p, 04/05
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Prepared by: laura Carstens. City Planner Address: City Hall. 50 W, 13th Street Telephone: 589-4210
ORDINANCE NO. -99
AN ORDINANCE AMENDING APPENDIX A (THE ZONING ORDINANCE) OF THE CITY OF
DUBUQUE CODE OF ORDINANCES, BY REPEALING SECTION 2(E)(4)(C)(5) OF ORDINANCE
69-98 AND ENACTING A NEW SECTION 2(E)(4)(C)(5) IN LIEU THEREOF PERTAINING TO
ON-PREMISE PRIMARY SIGNAGE OF THE PI PLANNED INDUSTRIAL DISTRICT FOR
DUBUQUE INDUSTRIAL CENTER.
Whereas, Ordinance 69-98 was adopted on November 2, 1998 by the City Council
amending the PI Planned Industrial District for Dubuque Industrial Center; and
Whereas, A. Y. McDonald Manufacturing Company, 4800 Chavenelle Road, has requested
an amendment to the PUD Ordinance regulating on-premise primary signage allowed in the PI
Planned Industrial District for Dubuque Industrial Center.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF DUBUQUE,
IOWA:
Section 1. That Appendix A (the Zoning Ordinance) is hereby amended by repealing
Section 2(E)(4)(C)(5) of Ordinance 69-98 and enacting a new Section 2(E)(4)(C)(5) in lieu thereof,
as follows:
........
.'
5.
Sign locati~ns on lots. r-,~~[~ ~~~ may be 16eflted~~Y' ~~~; gf~;~~~ ~~
~~; :~~c~~I~~~~f way Imc, the line formed by the str -- f----- ---~-- I -I - ~-d
. I . Building-mounted primary signs may be located on any faeaae of
a building in the industrial park. Freestanding primary signs may be located
anywhere on the building lot.
Secondary signs may be located anywhere on the lot and on any building facade.
No signs may project in space over a street or right-of-way line, any visibility
triangle area, or onto another lot.
Section 2. The foregoing amendment has heretofore been reviewed by the Zoning
Advisory Commission of the City of Dubuque, Iowa.
Section 3. This ordinance shall take effect immediately upon publication, as provided by
law.
Passed, approved and adopted this
day of
, 1999.
I errance M. Uuggan, Mayor
Attest:
Mary A. UavlS, C"lty C"lerk
PL \COUNCIL \ORD\aysign.ord
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