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2 6 12 Work Session Materials_Convention and Visitors Bureauu1 a- soanom,lcre t in t Rya= Wwg Irya river Mlbm their I to make pearl bulk', and e freshwater pearl. lieceso (1.11. "core' of cultured pear roughtto the Miss _ Tees iro tthe&Lt,a- Tourism Works in Dubuque a IIMIMinst 1 _Ic Welcome & Overview 2012 Dubuque Area Chamber of Commerce Organizational Chart Division chairs & officers Chamber Membership 1400 + Stakeholders Board of Directors Representatives of membership & decision making body Executive Committee Actions subject to approval of the Board President /CEO CVB Advisory Board Government Relations Staff Community Development Membership 4 Ex-officios 6 Division chairs 12 Board seats 5 Officers Convention & Visitors Bureau Marketing 3 Convention Sc Visitors Bureau I Welcome & Overview INDIVIDUAL 1 FAMILY CONVENTION DELEGATE Convention & Visitors Bureau SPORTS COMPETITOR I I FAMILY & MILITARY REUNION GROUP TOUR CLIENTS EVENT ATTENDEE tourism WORKS in 4 Convention & Visitors Bureau I Welcome & Overview - Lodging Full Service Limited Service Bed & Breakfast Camp Grounds - Restaurants - Convenience Stores/Gas Stations - Casinos - City of Dubuque/ Dubuque County - Outdoors Campgrounds - Attractions Museums Wineries & Breweries River Cruises Port of Dubuque Schmitt Island - Tri -State Communities Dyersville Balltown Bellevue Galena Potosi Platteville - Transportation Motorcoach Dubuque Regional Airport 5 Convention & Visitors Bureau I Welcome & Overview Dubuque Visitors • Dubuque welcomed 1.8 million visitors in 2011 • Group tours brought in 4,000 nights of mid- week business • Conventions brought in over 70,000 delegates • The Dubuque Regional Sports Commission attracted over 8,000 competitors tourism WORKS in 6 Convention Sc Visitors Bureau I Welcome & Overview Tourism Awards Outstanding Elected Official Joyce Connors 8 Convention & Visitors Bureau 1 AWARDS Outstanding Niche Marketing Campaign 9 Convention & Visitors Bureau 1 AWARDS Peoples Choice Award National Mississippi River Museum Blank Park Zoo 1 0 Convention Sc Visitors Bureau 1 AWARDS — � Ti. fi ,�!__ • •M! "n i - '. . jam 1 -�V .� tom.... � 7 ' . � j� ' `r 0 ter' yo • a'.7r�r �. .� �'3a7�,, —7 _ wig . _: 1r "'�� `�[r�� ji I, 1' i4► � 1��' .- III Impact Studies Travel Iowa Dubuque County Impact Study Expenditures Payroll Employment State Tax Local Tax Year (Millions) (Millions) (thousands) (Millions) (Millions) 2010 2009 2008 2007 2006 2005 2004 2003 2002 275.28 45.37 2.71 13.03 3.78 254.03 253.66 45.38 2.76 44.22 2.67 253.2 43.66 236.82 214.72 200.13 186.03 166.84 12.69 3.62 11.61 3.35 2.73 12.03 3.33 41.78 2.69 39.69 2.6 28.69 2.6 37.77 35.25 2.6 2.53 11.47 3.14 10.86 2.93 10.56 2.81 10.22 2.68 9.23 2.42 Convention Sc Visitors Bureau 1 Impact Studies Dubuque HotellMotel Tax Receipts 2001 2002 2003 2004 2005 2006 2007 2008 20Q9 2010 2011 tourism WORKS in 2012 2013 13 Convention & Visitors Bureau 1 Impact Studies N•srI • Welcome Center &Hospitality 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0% 2011 Dubuque City Wide Occupancy 61.0% 69.0% 4,71.4% _70.9 "� X71.7% -on ea/ 46.3% 2.2% 47./7o M 39.5% January February March April May June July August September October November December 1 5 Convention & Visitors Bureau 1 Welcome Center & Hospitality 50.0% 58.0% 55.0% 54.0% 52.0% 50.0% 48.0% 2000 -2011 Yearly Average of City Wide Occupancy 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011** ** actual hotel statistics provided tourism WORKS in 1 6 Convention & Visitors Bureau 1 Welcome Center & Hospitality 58.1% 58.5% 56.4% Nei 57 >% 54.4% 55.5% 55.5 4.8% 3.2% 52.9% • 3.3% 2.1% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011** ** actual hotel statistics provided tourism WORKS in 1 6 Convention & Visitors Bureau 1 Welcome Center & Hospitality 2011 Visitor Guide by Request Jan -Dec • January 1 123 • February 1 121 • March 1 298 • April 1 1832 • May 1 3697 • June 1 1245 • July 1 528 • August 1 236 • September 1 175 • October 1 115 • November 1 40 • December 1 54 Total VG by Request 1 8,464 Peak requests come in April, May, June which is when the Magazine leads are coming in from ad placements Distributed by: • B & E Brochure Distribution • Attractions • Iowa Interstate Welcome Centers Total VG Distributed 1 102.400 •11% increase over the 2010 • Hotels • Other Chambers & CVB's • Iowa Partnership Welcome Centers 1 7 Convention & Visitors Bureau 1 Welcome Center & Hospitality 1817 1467 et Top 10 Requests by State 2010 Top 10 Requests by State 910 528 337 298 286 285 240 223 `ova oc •�o e�o� yoJc te 1026 1011 ay a o •%o cy 2011 Top 10 Requests by State 784 it 548 1 368 344 327 317 II II 1 p ocytio �yo 4et e • o Ao 9e 285 283 1 1 8 Convention Sc Visitors Bureau 1 Welcome Center & Hospitality 1,200 1,000 800 600 400 200 DUBUQUE WELCOME CENTER VISITATION STATISTICS JQ�i JQ�y (.* �`�� Apr te o 4J 4C Jac, • 2011 1st quarter travel appears up as compared to 2010 • The rest of the year shows mostly a decline in Travel Parties, with an increase in the month of December • Visitation increase resulted from RAGBRAI O 2010 O 2011 WELCOME CENTER VISITATION STATISTICS TRAVEL PARTIES 2010 2011 % CHANGE JANUARY 68 90 32.4% FEBRUARY 115 132 14.8% MARCH 266 254 -4.5% APRIL 291 312 7.2% MAY 311 448 44.1% JUNE 605 565 -6.6% JULY 971 660 -32.0% AUGUST 738 665 -9.9% SEPTEMBER 538 500 -7.1% OCTOBER 624 556 -10.9% NOVEMBER 182 129 -29.1% DECEMBER 83 108 30.1% tourism WORKS in 11111111a7dilidiallam 19 Convention & Visitors Bureau 1 Welcome Center & Hospitality Dubuque Welcome Center Survey ➢ 686 Surveys Completed — July through December ➢ Top Interests • Museums • Historical • Scenic Byways • Shopping ➢ Top Age Group — 60 +, then 50 -59 Follow Up Survey ➢ Email Follow Up Survey from VG Requests & Survey's (2010 & 2011) ➢ Sent to 8,000 Email contacts • Demographics: Gender, Age, Ethnicity, Location, Income, Family Situation • Number of trips in 2010 &2011 • Overnight stays • Dollars spent • Areas of interest • How did you hear about Dubuque? tourism WORKS in 20 Convention Se Visitors Bureau 1 Welcome Center & Hospitality 0) c nip W � �V Collateral Pieces aacaiion reinvented' Look d . to w nnmhnn in u who ` ❑cn: 0n77 e00.704.6.4 V4 NY/ IrUCCidub'..rque cor^ Visitors Guide • Ask a Local • Cross promotion of create a customized itinerary & lodging availability • Informational editorial and `did you know' throughout • All inclusive lodging chart • Integration of OR codes pointing to mobile site tourism WORKS in DUBUQUE, IOWA meetng pariner wwu.traidd..rbuqueror•, here reinvented Meeting Planner Guide • 720 Meeting Planners were distributed to: State Associations Regional Associations National Associations Tradeshow Leads Direct Requests convention rei ,vented. . krnOraidr mre4 „ +. nom }�'r �(honr 800.186.4:.8 tourism WORKS in 24 Convention & VsitorsBureau 1 COLLATERAL PIECES Group Tour Manual • 840 Group Tour Manuals were distributed to: Regional Group Tour Leads National Group Tour Leads Tradeshow Leads Direct Requests Immu tours reinvented. 800.798.4748 vvww.trave !club uque.corn tourism WORKS in 25 Convention &Visitors Bureau 1 COLLATERAL PIECES www trevPldubuquP_com web site Mobile site .4UR'US£N 3 -� • /9'.71111k EMIETA, LINEN & UNIFORM • .. . - • ente ALONG THE RIVER vacation reinvented" AREA CHAMBER OF COMMERCE Tourism Partners Media Room As Us Now Jam Email List Sena an E -P stcara Search 4 Lodging AvnlLbltgty nettniamErthemmiEssimEdmittam vacation reinvented. Along the River Lodging Events • Gaming Dubuque, Iowa mem• f 800.798.8844 tourism WORKS in 26 Convention & Vsitors Bureau 1 COLLATERAL PIECES wvvvv.traveldubuque.com Total 1 January - December, 2011 83,620 Visits 792,378 Page views 9.48 Average Pages /Visit 1 2:1 1 Average Time on Site Top Pages Events Along the River What to Do tourism WORKS in 27 Convention & Visitors Bureau 1 LEISURE TRAVELER 0) Markets MINNEAPOLIS 240 mi /SIOUX CITY 300 mi NEBRASi■, OMAHA 320 mi CHICAGO 183 mi a DES MOINES R11 PEORIA 189 m► 168 mi Madison Des Moines Chicago Cedar Rapids / Iowa City Quad Cities KANSAS CIT 375 mi ST.LOUIS 310 mi tourism WORKS in 29 Convention & Vsitors Bureau I LEISURE TRAVELER Freeport, IL Stockton, IL Rockford, IL Dodgeville, WI I iIIboards rive rtown reinvented CIL NATIONAL MISSISSIPPI RIVER U41MUSEUM 30 Convention & Vsitors Bureau I LEISURE TRAVELER Television KWWL May June Dubuque Waterloo Cedar Rapids Iowa City tourism WORKS in DUBUQUE 31 Convention & Visitors Bureau 1 LEISURE TRAVELER Radio April Cedar Rapids KRQN & KRNA Rockford WKGL WAX Quad Cities WXLP KBOB tourism WORKS in vacation reinvented. V to plan your trip od y 800 798.8844 Print Better Homes & Gardens Family Circle Ladies Horne Journal tourism WORKS in 33 Convention &. Visitors Bureau 1 LEISURE TRAVELER Dubuque, IA is oVernowing with thuip to see and do. fwg rw on the elon0 the Mk.1..., nnrriwnlh., Me V✓I.e a$d K,Ine tChf � •od,Voro Try 010 fuck None of Uubuq.2slo a,r1,e 4r usfnos or ro ;oy 1 the • olyhe , of f..o,..f, u0na,que.Yu •on eoa rrer ro{fnd In cl ay made wine or toaitw ha ot.bre ifs Sprnd me day hr., ind bl lot .brew �OwbOardinR 17,e fn. or lln ena Or spend some dmc rn a shots; Nsrt th<myturrn Orlaal its rvttaourpar0ueuorof lute, o.) . hOo-fder your peRKUler Oubuqup hes of vacation reinvented.' Print 2012 Iowa Travel Guide Distributed to 19 Welcome Centers across the state of Iowa that serve more than 500,000 travelers eaehyear 0Mhlnt Antl red��rnro.Ou kk tho „-lo Sn,ca0Q rtinWn(td. Viet MNyr. IrerrIUOOUQW COT (o cf Cr''' to YOUr rn :o,,, ,q trove, RIAOOryf tourism WORKS in 34 Convention &VsitorsBureau 1 LEISURE TRAVELER Mts. IitAn, _ � co 7u1IKiLN uacatiott reinvented. A recently expanded campus at tho Naonnel MsstssiPPt Rver Museum & Aqutxiurn 11-1olud0G three new gailerles featuring Interactive exhibits, stets -of- the -art displays, s8Veral new equanumy contannirp sharks, octopus, and sea horses, and th? first 3D/5O. Woe-format. digital theatre In the reJfun. Loam more about this great attraction and build a customized travel itinerary online at y, rww.tra+'oldubt ique.com- Reinvent your family Vacation in Dubuque, tA, located on the banks of .,� tNASt of Galena. IL the Mississippi River, only 1: Print Midwest Destination Guide Chicago Sun Times 100,000+ copies distribution Spring 2011 tourism WORKS in wp 35 Convention & Vsitors Bureau 1 LEISURE TRAVELER Gl *p winter sir. FluftY yanito snow, 711115 and trolls for swfnss of fls best Bride-slaking vktws This winter, tasr` a alp too place where eagle soar nigh, tama�ruw. Writs now dolt' and con accomnwdanons await vu. A place where you can relay and unwind with a warm massage, take to a South:onNn Affiliated attraction or tempt your taste buds with Locally grown foods. A plate that b not far (tor^ home. Rethink and rediscover Dubuque. .n Knlr� Ili the u14RfQte vacation. rcr t vacation reinvented' Print Midwest Destination Guide Chicago Sun Times I Fall 2011 100,000+ copies distribution Northwest Quarterly 176,000+ copies distribution Winter 2011 tourism WORKS in 36 Convention & Vsitors Bureau 1 LEISURE TRAVELER e . F I Leisure Travelers C.Rapids, Des Moines &Madison 3o -GSyrs January & February uocotion reinvented. Take me to the river. q s e HUGE summer at the National Mississippi River Museum and Aquanum Over 50 DO0 sq feel have been added to make room for the al! new Sea exhibits lnctumng aharka ceahorsae anc a 3D44D Theater! National Mississippi River Museum & Aquarium The elide and Joy or the Dubuque. Iowa norm. VI NATI4�AL Is the National Mrsstaa,pp, Rorer Masc,�m and Aquariwi, The history, creatures and culture or MISSISSIPi't RI1�ER MUSEUM 'Morel 5 most ramous rivet arses. demonstrations � ��A��, , intorsi t e exhibit.. htato*K sites. Jumonrtntione M and au large o4u�riu^+*:• The eluting ,Kne bat) ,,,Lon erranswn opened in t na new center �nuudes June 20 to that doubted the Size of tee current campus m the Pen o1 tie Duboe. three new gaeeri83 - River Way6. h b6s. sWtr Ot•tN'.an drSpiaY'+ and Rnere to the Sea ana Rrver woo.. - tea... nine rte rue e+, ...al new oevx,urns _ tourism WORKS in 37 Convention 8c Visitors Bureau 1 LEISURE TRAVELER �IIIIIIIIIIWIIIIIIIIIilllllllllllllll :, 1� PR :lam,,,p+ "--••, `' ""- ... {s t y >.. `..:,'. PR Coverage Collaborated with Inspire(d) Tourbook Travel Germany Cedar Rapids Gazette AAA Minnesota Magazine Home & Away Magazine St. Paul Pioneer Press Omaha World Herald tourism WORKS in 39 Convention & Vsitors Bureau 1 PR 'R Coverage Featured in Chicago Sun Times Northeaster Group Tour Magazine Midwest Destination Guide Northwest Quarterly Big River Magazine Bicycling Leisure Group Travel Star Tribune Quad City Times tourism WORKS in 40 Convention & Visitors Bureau I PR MAGAZINE pilanyourbect vacation acation yet. tao*Where to eWhere to stay eat Wher PR Coverage Best of the Midwest 979,000+ distribution 4thyear for selection tourism WORKS in 41 Convention Sc Visitors Bureau I PR Collaborative Marketing Voices from the Warehouse Date: September — October, 2012 Location: Warehouse District Estimated Attendance: 2,50 0 Julien Julien International Film %� iii Dubuque Festival Dubuque Date: April 19 -22, 2012 Location: Main Street & Downtown Dubuque Estimated Attendance: 2,50 0 Raid Eagle Watch Date: 1.21.12 Location: Grand River Center Estimated Attendance: 500 tourism WORKS in 43 Convention & Visitors Bureau 1 Collaborative Marketing !POYN 'epos 1!- twitter* Social Media You tourism WORKS in 45 Convention & Visitors Bureau 1 Social Media , , No41711 Lrli►ai� `� I Convention & Group Sales / 4-c!) "(IN/ Convention Sales 2011 = Successful Year for Convention Sales • June one of busiest month's on record Iowa Association of Business & Industry = $459,000 Economic Impact Iowa Geological Association = $157,500 Economic Impact Four State Dairy = $437,500 Economic Impact National Association for Rural Mental Health = $131,250 Economic Impact Institute of Transportation Engineers = $131,250 Economic Impact Over 8.000 conference aeieeates in Dubuque region in June 2011 alone tourism WORKS in 47 Convention Sc Group Sales Convention Sales 2011 = Successful Year for Convention Sales • Initiated FAM (Familiarization) Tours 1 1St time since 2007 Hosted 15 meeting planners from throughout the Midwest showcasing Dubuque's amenities • Heritage Clubs International Peer Group 1 March 23 -27, 2011 • Delegates from 29 states and 2 providences in Canada • 85 Bank Club Planners explored Dubuque for future business • ROI from hosting conference • $350,000 direct econo mic impact • 10 Motorcoach bookings = $11,000 per �.uaLi t tit impact • One group will be spending 9 nights in Dubuque in October 2012 generating $112,500 in economic impact tourism WORKS in 48 Convention Sc Group Sales Convention Sales A look at 2012 Convention Business • Midwest Association of College Admission Counselors 1 May 20 -22 1 600 Delegates • Iowa Grocery Industry Association 1 July 9-11 1 350 Delegates — FIRST TIME THIS GROUP HAS LEFT OKOBOJI IN 30+ years — Also secured conference for 2013 • State of Iowa Optimist 1 August 2 -5 1 150 Delegates • Irma HngnitaI Aggnriatinn 1 Aiwwii t 7 -10 1 1 SO 17pIpgatpc Gideon International — Iowa Chapter 1 September 14 -17 1 200 Delegates tourism WORKS in 49 Convention Sc Group Sales r Convention Sales 1 Shows • Connect Marketplace — Social, Media, Educational, Fraternal groups • Rejuvenate Marketplace — Religious Market • Meetings Quest Tradeshow 1 Chicago — Planners representing all markets • Meetings Quest Tradeshow 1 Minneapolis — Planners representing all markets tourism WORKS in 50 Convention & Group Sales Convention Sales I Association Membership Staying involved in State and National Association assists us in keeping up with industry trends and changes. • Iowa Society of Association Executives (ISAE) • Meeting Professionals International (MPI) • Iowa Destination Marketing Association (IDMA) • Religious Conference Management Association (RCMA) • Hospitality Sales & Marketing Association International (HSMAI) • Destination Marketing Association International (DMAI) tourism WORKS in 51 Convention Sc Group Sales Convention Sales I Sales Efforts • Familiarization (FAM) Tours — Developed program with local hotels/attractions and put together 3 successful FAMS in 2011 generating interest from meeting planners throughout the Midwest • Iowa Cubs Game 1 July 2011 — Worked with local hotels and attractions to bring Dubuque to Des Moines to talk business with Iowa Association Planners; 3rd successful year • Monthly Sales Calls tourism WORKS in 52 Convention Sc Group Sales Convention Sales I Sales Efforts • Quarterly Sales Committee Meetings • Attendance at meeting planner events — Iowa Society of Association Executives quarterly meeting sponsorship — Meeting Professional International quarterly meetings • Iowa and Wisconsin membership • Meeting Planner Collaboration of available facilities for meetings, conventions and events tourism WORKS in 53 Convention Sc Group Sales Convention Sales = Economic Impact • 200. Average Convention Size in Dubuque • 1.5 Days. Average amount of time groups spend in Dubuque • $131,000. Average economic impact to Dubuque per cUnventuun tourism WORKS in 54 Convention & Group Sales Group Tours • Group tours make up a portion of mid -week business May — October for some full service and many select service hotels • California, Ohio, Minnesota, North Dakota, Iowa, Wisconsin, Illinois, Indiana 1 Some of the states where groups came from in 2011 • Group tours touch a variety of businesses in the area; spreading the wealth tourism WORKS in 55 Convention &c Group Sales Group Tours One night stay in Dubuque in 2011 per motorcoach • Average group size is 35 • $10,937.50 generated from one overnight stay • Average age of group tour delegate in Dubuque 55 to 60 • Trend is showing an u ptick in group bookings for 2012 as the motorcoach industry rebounds from economic downturn of 2008 tourism WORKS in 56 Convention Sc Group Sales "mum SPIRIT OP D' W' IMF lir 111111, 111. A Group Tours Shows efr • National Tour Association (NTA) • American Bus Association (ABA) • Heritage Clubs International Peer Group • Travel Iowa Marketplace tourism WORKS in Convention & Group Sales 201 2 Group Tour Visits The following is a sample of groups coming to Dubuque this year: • AAA Shelby County 1 Sidney, Ohio • Farmers Trust Savings Bank 1 Spencer, IA • Journey Tours 1 Pullman, Washington *This group is spending 9 days / 8 nights in Dubuque • Morrill & Janes Bank 1 Hiawatha, Kansas • Central Bank 1 Cherokee, IA tourism WORKS in 58 Convention &c Group Sales Faces of Dubuque's Hometown Hero's Natalie Sacco, Cartegraph Connect Conference $175,000 in economic impact October 2011 Joan Gibson, American Trust & Savings Bank Heritage Clubs International $350,000 in economic impact March 2011 Russell Knight, Mercy Medical Center Iowa Hospital Association $131,250 in economic impact August 2012 tourism WORKS in 59 Convention Sc Group Sales Festivals &Events Date: April 27 -29, 2012 Location: Grand River Center Various attractions, retail stores , dining establishments Estimated Attendance: 1, 000 Yr: What Women Want, Dubuque Style W&) h want, [Dubuque tourism WORKS in 61 Convention & Visitors Bureau I FESTIVALS & EVE NTS America's River Festival Dubuque's Signature Event Voted Event of the fear in 2009 by the Iowa State Tourism Office Date: June 8 -10, 2012 Location: Port of Dubuque Estimated Attendance: 10,000 1'r: 8 tourism WORKS in 62 Convention & Vsitors Bureau 1 FESTIVALS & EVENTS Art Market Dates: Saturdays, June 2&16, July 7 & 21, August 4 & 25 Location: Port of Dubuque Estimated Attendance: 3,0 0 0 Yr: 3 tourism WORKS in 63 Convention & Visitors Bureau 1 FESTIVALS & EVENTS Dubuque Regional Sports Commission DUBUQUE REGIONAL SPORTS COMMISSION & ECONOMIC IMPACT - Only 10 Convention & Visitor Bureaus are awarded the Regional Sports Authority Grant in Iowa - Since 2007 the Dubuque Regional Sports Commission has supported over 90 sporting events • Over 11 National Championship Caliber Events • Over 65 Local Sporting Events - Generated over $27 million in economic impact since 2007 - Attracted over 300,000 visitors from across the U.S. - Creating new sporting events tourism WORKS in 65 Convention & Vsitors Bureau 1 FESTIVALS & EVENTS 2011 Dubuque Regional Sports Commission - Funded 18 national and regional sporting events - Attracted visitors from around the U.S. and as far as Alaska - Generated $5,784,375 in economic impact tourism WORKS in DUBUQUE 66 Convention Sc Visitors Bureau 1 FESTIVALS & EVENTS Winter Iowa Games UBUOUE JANUARY 27 -29 CEDAR RAi'H FEBRUARY 11 -12 FIND YOUR Y ENTER HERE > Date: January 27 -29, 2012 Location: Dubuque Facilities Estimated Attendance: 4,200 Yr: 2OthAnniversary International Dragon Boat Races Date: September, 2012 Location: Miller Riverview Park Estimated Attendance: 1, 000 Yr: 25 Grandview Gallop Date: June 9, 2012 Location: Grandview Estimated Attendance: 1,500 Yr: 7 67 Convention Sc Visitors Bureau 1 FESTIVALS & EVENTS Dubuque Duathlon Date: July 14, 2012 Location: Chavenelle Road Estimated Attendance: 300 Yr: 3 tourism WORKS in 68 Convention Sc Visitors Bureau 1 FESTIVALS & EVENTS Mantastic Guyathlon 1 r � k...- t .� ,- t. jrT % 10:1„..A, ' tourism Date: August 3 -5, 2012 Location: Various Sport Venues Estimated Attendance: 200 1'r: 2 in I) , 69 Convention & Vsitors Bureau I FESTIVALS & EVENTS 2011 National & State Sporting Events Cabelas King Kat Trail Date: August, 2011 Anglers: 120 AIM Pro Walleye Series Tournament Date: June, 2011 Anglers: 80 Iowa State BASS Federation Tournament Date: September, 2011 Anglers: 150 tourism WORKS in Convention Sc Visitors Bureau 1 FESTIVALS & EVENTS 2012 Potential Events World Championship Dockdogs Competition Date: November 2012 Location: Five Flags Estimated Attendance: 1,500 3 Year contract in Dubuque I `milms„ tourism WORKS in 73 Convention & Visitors Bureau I FESTIVALS & EVENTS > , ale • i tourism WORKS in Rudget FY 2011 -2012 INCOME: City Loan Bureau Services Retail Sales Co -Op Programs Grants City of Dubuque Dubuque County Total EXPENSES: Convention Marketing Group Tour Marketing Independent Traveler Marketing Awareness Development Personnel Administrative Support Services Total NET 35,000.00 25,000.00 36,000.00 60,000.00 65,000.00 823,109.15 25,000.00 1,069,109.15 140,500.00 26,500.00 277,855.15 81,000.00 392,254.00 71,000.00 80,000.00 1,069,109.15 0.00 FY 2012 -2013 projected INCOME: City Loan 35,000.00 Bureau Services 20,000.00 Retail Sales 40,000.00 Co -Op Programs 25,000.00 Grants 66,500.00 City of Dubuque 886,716.57 Dubuque County 25,000.00 Awareness Development (Events) 58,500.00 Tota I 1,156,716.57 EXPENSES: Convention Marketing Group Tour Marketing Independent Traveler Marketing Awareness Development Personnel Ad nn in istrative Support Services Total NET 152,300.00 26,200.00 302,361.57 138,000.00 382,855.00 70,000.00 85,000.00 1,156,716.57 0.00 7 6 Convention &c Visitors Bureau 1 Budget FY 2011 -2012 FY 2012 -2013 projected Bureau Services: Visitor Guide 3,000.00 Print Co -Ops 7,000.00 Calendar of Events Others 15,000.00 Subtotal 25,000.00 Retail Sales: Maps Video Sales 0.00 Gift Shop 36,000.00 Subtotal 36,000.00 Co -Op Programs: Partner Income 50,000.00 Member Income 10,000.00 Subtotal 60,000.00 Grants: EITA State DRA Subtotal City of Du bu qu e: Hotel /Motel Tax City Loan Subtotal Dubuque County Total Income 0.00 55,000.00 10,000.00 65,000.00 858,109.15 - 35,000.00 823,109.15 25,000.00 1,034,109.15 1 Bureau Services: Visitor Guide 3,000.00 Print Co -Ops 5,000.00 Calendar of Events Others 12,000.00 Subtotal 20,000.00 Retail Sales: Maps Video Sales Gift Shop 40,000.00 Subtotal 40,000.00 Co -Op Programs: Partner Income 15,000.00 Event Sponsorship 10,000.00 Subtotal 25,000.00 CVB Events What Women Want Weekend 40,000.00 Duath Ion 6,000.00 Mantastic Guyathlon 12,500.00 Subtotal 58,500.00 Grants: EITA 1,500.00 State 50,000.00 DRA 15,000.00 Subtotal 66,500.00 City of Dubuque: Hotel /Motel Tax City Loan Subtotal Dubuque County Total Income 921,716.57 - 35,000.00 886,716.57 25,000.00 1,121,716.57 7 7 Convention &c Visitors Bureau 1 Budget Income FY 2011 -2012 Assoc. Marketing: MPI 2,000.00 ISAE 5,000.00 IMA Lead Development 5,000.00 Subtotal 12,000.00 Corporate Marketing: Connect Marketplace 5,000.00 Hotel Resources 3,000.00 Rejuvenate Tradeshow 4,000.00 Small Meetings Market 3,500.00 Lead Development 4,000.00 Collaborate Marketplace 3,500.00 Subtotal 23,000.00 Bid Process: Presentation 4,500.00 Incentives 8,000.00 Subtotal 12,500.00 Marketing: On Line 1,500.00 Direct Mail 2,500.00 Ad Placements 3,000.00 Subtotal 7,000.00 Convention Services: Supplies 2,000.00 Hospitality 2,000.00 Specialty Items 2,000.00 Subtotal 6,000.00 5,000.00 Hometown Hero: Sports Marketing: Marketing Event Assistance Subtotal TOTAL 8,500.00 66,500.00 75,000.00 140,500.00 FY 2012 -2013 projected Assoc. Marketing: MPI 2,000.00 ISAE 2,500.00 Iowa Meetings Marketplace 1,500.00 Lead Development 6,000.00 Su btota I 12,000.00 Corporate Marketing: Connect Marketplace 3,500.00 Lead Generation Program 5,000.00 Meetings Quest 5,300.00 Small Meetings Market 3,500.00 Lead Development 20,000.00 Collaborate Marketplace Su btota I 37,300.00 Bid Process: Presentation 2,000.00 Incentives 8,000.00 Subtotal 10,000.00 Marketing: On Line 1,500.00 Direct Mail 3,000.00 Ad Placements 3,000.00 Su btota I 7,5 00.00 Convention Services: Supplies 2,000.00 Hospitality 1,500.00 Specialty Items 2,000.00 Su btota I 5,500.00 Hometown Hero: 5,000.00 Sports Marketing: Marketing 8, 750.00 Event Assistance 66,250.00 Subtotal 75,000.00 TOTAL 152,300.00 78 Convention & Visitors Bureau 1 Budget Expenses 1 Convention Marketing FY 2011 -2012 FY 2012 -2013 projected Tradeshows: NTA / World Religious Travel Assoc. 4,000.00 ABA 3,000.00 Bank Travel 3,500.00 Heritage Club International 3,000.00 Travel Iowa Marketplace 1,500.00 Subtotal 15,000.00 Group Leader Development: Co -Op Advertising 0.00 Direct Mail 3,000.00 Promotions 3,000.00 IGTA 2,500.00 Subtotal 8,500.00 Publications: TOTAL 3,000.00 26,500.00 Tradeshows: Travel Alliance Partners 3,000.00 ABA 3,200.00 Bank Travel 3,000.00 Heritage Club International 3,000.00 Travel Iowa Marketplace 2,000.00 Subtotal 14,200.00 Group Leader Development: Co -Op Advertising 3,000.00 Direct Mail 3,000.00 Promotions 1,500.00 IGTA 1,500.00 Subtotal 9,000.00 Publications: TOTAL 3,000.00 26,200.00 Convention &. Visitors Bureau 1 Budget Group Tour Marketing FY 2011 -2012 Publications: Visitor Guide 0.00 Subtotal 0.00 Media Buys: Direct Mail, Outdoor, Radio, Print 277,855.15 Account management Direct mail co -ops Subtotal 277,855.15 TOTAL 277,855.15 FY 2012 -2013 projected Publications: Visitor Guide Subtotal 0.00 Media Buys: Direct Mail, Outdoor, Radio, Print 302,361.57 Social Media, TV, Online Subtotal 302,361.57 TOTAL 302,361.57 80 Convention &. Visitors Bureau 1 Budget Independent Traveler Marketing FY 2011 -2012 Travel Writers: Media Kits Site Tours PR Effort Subtotal Hospitality: Educational Material Signage Event Local Awareness Subtotal Chamber Welcome Center Maintenance /Supplies Gift Shop Brochure Distribution TSTC& IWCA Subtotal Education /Staff Development: IACVB Membership Travel Tourism Conference EITA Subtotal Local Awareness: Travel Federation /Legislative Calls Subtotal AR Festival TOTAL 1,000.00 2,000.00 4,000.00 7,000.00 500.00 500.00 2,500.00 1,500.00 5,000.00 3,000.00 21,000.00 2,500.00 2,000.00 28,500.00 3,000.00 6,000.00 3,500.00 3,000.00 15,500.00 3,000.00 2,000.00 5,000.00 20,000.00 81.000.00 FY 2012 -2013 projected Travel Writers: Site Tours PR Effort Subtotal Hospitality: Educational Material Signage Event Local Awareness Subtotal Chamber Welcome Center Maintenance /Supplies Gift Shop Brochure Distribution TSTC & IWCA Subtotal Education /Staff Development: IACVB Membership Travel Tourism Conference EITA Subtotal Local Awareness: Travel Federation /Legislative Misc. CVB Staff Conferences Subtotal AR Festival CVB Events What Women Want Weekend Duathlon Mantastic Guyathlon Subtotal TOTAL 3,000.00 4,000.00 7,000.00 500.00 500.00 3,000.00 1,500.00 5,500.00 3,000.00 24,000.00 3,000.00 3,000.00 33,000.00 2,000.00 8,000.00 2,500.00 3,000.00 15,500.00 3,000.00 4,000.00 4,000.00 11,000.00 25,000.00 30,000.00 4,000.00 7,000.00 41,000.00 138.000.00 81 Convention & Visitors Bureau 1 Budget Awareness Development FY 2011 -2012 FY 2012 -2013 projected Office 250,563.00 I CVB Office Staff 223,647.00 Chamber Welcome Staff 49,953.00 CVB Welcome Center Staff 51,380.00 Chamber Support Staff 91,738.00 Chamber Support Staff 107,828.00 Subtotal 392,254.00 Subtotal 382,855.00 Administrative 71,000.00 Administrative 70,000.00 Support Services 80,000.00 41 Support Services 85,000.00 TOTAL 543,254.00 1 TOTAL 537,855.00 82 Convention & Visitors Bureau 1 Budget Personnel ■ ■■ Thank you for helping us generate $2.75 million in economic impact in Dubuque County.