Fourth Street Parking Ramp Name ChangeMasterpiece on the Mississippi
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Re- Naming 4th Street Parking Ramp
DATE: March 8, 2012
Dubuque
bierd
All-America City
1
2007
Parking Division Manager, Tim Horsfield is recommending re- naming of the 4th Street
Parking Ramp to the Five Flags Ramp.
This will give some association between the ramp and Five Flags to potentially
capitalize on events being held at Five Flags.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
Michael C. Van Milligen
MCVM:sv
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Tim Horsfield, Parking Division Manager
THE CITY OF
DUB
Dubuque
Itatal
EAll-AmericaCity
11111r
2007
Masterpiece on the Mississippi
March 6, 2012
To: Michael C. Van Milligen, City Manager
From: Tim Horsfield, Parking Division Manager
Subject: 4t" Street Ramp Re- Naming
Parking Division
830 Bluff Street
Dubuque, IA 52001
563- 589.4267
www.cityofdubuque.org/parking
Introduction
This memo will provide you with information regarding changing the name of what is currently
known as the 4th Street Parking Ramp.
Backround
The 4tn Street Parking Ramp was brought into service in June of 2002. Since the opening of
the ramp, we have had some difficulties getting people to park in the ramp during the evening
and weekend hours and also the monthly occupancy has been irregular. The current rates
for this ramp are $45.00 per month and the hourly rates are $1.00 for the first hour and $.50
for each additional hour with a daily maximum of $6.00 along with a lost entrance ticket fee of
$6.00.
Discussion
In the FY 2012 Budget, $60,000 is allocated for signage for each of the parking ramps.
As you know, if someone refers to the Iowa Street Ramp, there are now 4 of them on Iowa
Street. I am recommending that we change the name of the 4t" Street Parking Ramp to the
Five Flags Ramp. We feel that this will give some association between the ramp and Five
Flags where we can potentially capitalize on events being held by associating that parking is
available in the Five Flags Ramp. There will be that word association when attending events
at that venue. We would also work with Five Flags staff to market the usage of this ramp for
their events.
In conjunction with this recommended change, we are proposing that additional signage be
place at the entrance at 4t" and Iowa which would be a sign indicating "PARKING" that would
extend out vertically on the side of the ramp so as to be easily seen from 4t" Street.
Subsequent to our meeting on Monday March 5t ", I will be contacting Lange Sign to proceed
with the planning for the above mentioned changes.
If you have any additional questions or concerns, please contact me at your convenience.
1
Cc: Dave Heiar, Economic Development Director
Laura Carstens, Planning Services Manager
2