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Zoning Wacker Plaza Amend Sign Regulations Planning Services Department City Hall 50 West 13th Street Dubuque, Iowa 52001-4864 (563) 589-4210 office (563) 589-4221 fax (563) 690-6678 TDD planning@cityofdubuque.org www.cityofdubuque.org -..--- THE CITY OF_~:>_~_ DUBUQUE ~<k~ August 8, 2005 The Honorable Mayor and City Council Members City of Dubuque City Hall - 50 W. 13th Street Dubuque IA 52001 RE: PUD Amendment Applicant: 1.0. Associates/Aaron's Location: 806 Wacker Drive Description: To amend Wacker Plaza PUD Planned Unit Development sign regulations. Dear Mayor and City Council Members: The City of Dubuque Zoning Advisory Commission has reviewed the above-cited request. The application, staff report and related materials are attached for your review. Discussion The applicant spoke in favor of the request reviewing proposed changes to freestanding sign regulations within the Wacker Plaza PUD. Staff reviewed the existing sign regulations for the PUD and existing freestanding signage within Wacker Plaza. There were several public comments in support of the PUD Amendment and questions regarding the impact to adjacent properties outside the PUD. The Zoning Advisory Commission discussed the request, reviewing the existing layout of the shopping plaza and existing freestanding signs. Recommendation By a vote of 7 to 0, the Zoning Advisory Commission recommends that the City Council approve the request. A simple majority vote is needed for the City Council to approve the request. c; Respectfully submitted, I'. ;' 11./1 ~,...-. ~ .1 ~r'~ ' ::::}I- k.:-1 I .. rYl (!- Jeff 5ti Sf Chairperson Zoning Advisory Commission Attachments (:,. Service People Integrity Responsibility Innovation Teamwork 06114/2005. 1~: 0,7 ~ , ;"'.. 14 m:. (:!;:3::: ~,~ ..Jar, ~.. Jr 041: 2p 81388gg595 Robert E Clark PlanninC Seruic~$ HOllY REID 404-841-854:3 5635894221 PAGE 05 p.5 p." '--am ' ":'1'2 ':U" c~: ,', ,.,.!::- '(-'f(-r;::: !~ . .... . l..,1 '~ ,.,......._..0..""'" uty of' Oul:luqlJijl Pfanning Sef\1\a5 Depaftrled: Dobuq~ fA 52.001-464. Phone: 563-S89-421t: Feoc: S6J.-S89-4221 ,'" . ~. s;...o..:...~ .;;'r~I~'MJ "f"'~r~' PLANNING APPLICATION FORM ~. i.n::e [\<:er cnl:1t.m;! J l.. ~re Permit ~1,I"P'il1 i-j5i='idill~w.-! 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II lml a:- Wl ~ o \ ~ ~ ~b~ rr' -<-; \,J..o.> 0"> cI i c C II . ~ li i::Il> JUL-5-2005 08:56 FRoM:IDASSoCIATE 334-836-1401 TO: 15635894221P274 July 1, 2005 City of Dubuque Planning and Zoning Department Dubuque, Jowa Rc: Wacker Plv..a - Aaron's Sign To Whom It May Concern: This letter. shall set"Ve as the Landlords approval for Aarons', our prospective tenant at Wacker Plaza, to install a Dew free standing pole sign to exclusively promote their business. If this requires a change in the sign code ordinance, we plead with the city fur approval and consideration, to support our new tmant. Should you have any questions or concerns, please feel free to contact me at 515-309-4002. Thank you. Sincerely, NAI Ruhl & Ruhl Comm.ercial Company Managing Agent tor: R. Lee Davis & Sons, L TD John W. Viggers, CPM, CCIM Regional Vice President Cc: Richard L. Davis, Jr. Bob Clark - Aarons P:2/2 OJ CD CJl .-+ .....#~ ," *-"~' ""(: ;, - ,~ ~,.- OJ c '< o! )> CJl Q) <D:J mOJ CJl c ..c~ ~CD .-+ en (Q :J :; .~' "~ :~ .- i ~::~:l " .t --L_~~ J, ~;;';'i 0...'..",,... -t:"}:~~", ~~.!j_":;;!:~-~ ~~. .# ,,- EMPTY .,")0 ~. HOUSEHOLD FINANCE ..f' THE BED '6 SHOPPE '":.~ ~ ~ ---~ ';::;;J ~\~ I c:5 ~ \~l~ 1"'7 c (/) :r: ~ t< ,;,,; ~ ~ Yo 1. ~ /" '1.J ej:, :;0 () BLOCKBUSTER VIDEO SLADE \\" /:l:1 ::r: <:'tI (() H I-j I H/:l:1 ~ () (() ?; c:: ::r: qltJt> H ~ H Ot" , Z --S\ (() >-3 lJ\ 6) 'It- t::::: I:- So -r ~-r rz:.c.,..A. CA:::3 ~, ''1,.1''''- ..5-i WINDOW .,\ CENTER \-'1 - / TOBACCO \.~ OUTLET IJ ~ EMPTY COPY \ WORKS / '~j ,,), / ,...-::>r n>-3 :s::s: '"<j'"<j:E; nc:: txl:;o 'tI n'"<j tJJ ~E1 O;J::I C::O H?;/:l:1 trl(() OH /:l:1 ~~ trl ~:::<; mo Z t-< t-< 0<: Z Z >-3<: ~trl HZ ~Ot-< t" ~tr:l 0 O~ tTJ no om C (/):;0 tr:l >-3~ trll11 0 n ~ t" t-< (()t" 'tin 0 H H >-3 H ~t:tj ~ 0 0 Z t" :r: Z >-3 <\ 1"\ ~I-j ~~ m "<:-~\ \~ "" '~ ~ % .~ \.('- _'J ~ " .'~ ~ .... ~. ~ .;:~ ,.- fi(Y '> C.- ~\. , .... ;- ',;;.y <' ~) ~\ .~-' "'1"; " ,-,,' WACKER DRIVE ~ o o o o G:l tr:1 Ul I-j ::0 tr:1 tr:l I-j q8/f t'1 Z" (J) ~ ThT~~E ~<k~ MEMORANDUM July 26, 2005 TO: Zoning Advisory Commission Guy Hemenway, Assistant Planner ~ FROM: SUBJECT: Wacker Plaza PUD Amendment INTRODUCTION ID & Associates, on behalf of John Viggers owner of Wacker Plaza and Aarons, a general retailerf has submitted an application requesting an amendment to the Planned Commercial District for the property located at 806 Wacker Drive (Wacker Plaza). The request is to modify the sign regulations to increase the sign area of freestanding signs and to remove the requirement that two of the five permitted freestanding signs be center identification signs. DISCUSSION Wacker Plaza consists of three multi-tenant strip commercial buildings and two stand- alone commercial buildings on a six-acre lot with frontage along Dodge Street and Wacker Drive. Currently, the sign regulations governing the Wacker Plaza PUD permit five freestanding signsf two of which must be center identification signs, not to exceed 25 feet in height and 100 square feet each. The applicant is asking to remove the requirement that two of the freestanding signs be center identification signs. Therefore, five freestanding signs would still be permitted. However, the requirement that two be center identification signs would be removed allowing individual tenants to advertise on the available freestanding signage. Also, each freestanding sign is limited to 100 square feet in area. The applicant is asking to change that to 125 square feet to accommodate a new sign for Aaron's, which is a new tenant. Currently, there are four freestanding signs on the Wacker Plaza PUD. There is a 98 square foot Advance Auto Parts sign, a 96 square foot Asian King Buffet sign, a 71 square foot Block Buster Video sign and a small (less than 20 square foot) monument style sign at the right-in/right-out entrance on Dodge Street at the southeast corner of Wacker Plaza. Each tenant is allowed three wall-mounted signs in addition to the freestanding signage. D. Site Plan Provisions. The site development standards for this PC Planned Commercial District shall be as follows: 1) The landscaping and screening requirements shall be established in conformance with the requirements of Section 4-4 and 4-5 of the Zoning Ordinance of the ci ty of Dubuque, Iowa. A landscape area containing permeable and uncovered surface containing living materials shall be a minimum of 10% of the combined bui lding coverage and vehicular use area. 2) All parking aisles and traffic control areas shall have raised curbing. E. siqns. The following in this . as re~lations shall apply ,to all signs District, A maximum of five free-standing on-premise signs shall be permitted with a maximum area of 100 sq. ft. each and a maximum height of 40 feet. Two free-standing signs shall be center , entification signs. 2) The total wall-mounted s1.qnage max1mum area shall be two square feet for each lineal foot of building facade. The signable area shall be distributed among all tenants on the site, with a maximum of three signs per business. Wall- mounted signs may be located on any wall below eave or parapet line. 3) A maximum of two. Off-premise signs shall be permitted on the premises with the maximum area of 750 sq. ft. and a maximum height shall be 40 feet. 4) Directional signs shall be permitted at 6 sq. ft. per sign panel, either wal~-mounted, projecting or free-standing. The maximum height of ten feet. 5) No name plate or directory signs are allowed. F. Time Limitation. The conceptual development plan shall be valid for a period of three years, provided a final site development plan is submitted within one year of the date of adoption. G. Transfer of ownership. Transfer of ownership or lease of property in this PC Planned Commercial District shall include in the transfer or lease agreement, a provision that the ORDINANCE NO. Ao -89 All ORDINANCE OF THE CITY OF DUBUQUE, IOWA PROVIDING THAT THE CODE OF ORDIlfARCBS, CITY OF DUBUQUE, IOWA, BE AllENDBD BY REVISING APPENDIX A THEREOF, ALSO 1Qf0Wlf AS THE ZOIfDlG ORDIlfARCE OF THE CITY OF DUBUQUE, IOWA BY APPROVIBG AN AJlDDED CORclsri'UAL DEVELOPJIDT PLAM FOR TIlE PC PLADBD COIOIBRCIAL DISTRICT, LOCATED MORTH OF DODGE STREET AND EAST OF WACKER DRIVE. WHEREAS, Richard L. Davis, owner and applicant, has filed an amended conceptual development plan for certain properties hereinafter described in accordance with provisions of the PC Planned Commercial District regulations as set forth in Section 3- 3.80 of the Code of Ordinances, Appendix A thereof, of the City of Dubuque, Iowa: and WHEREAS, the Planning and Zoning commission has held a public hearing on said amended conceptual development plan pursuant to required published notice: and WHEREAS, the Planning and Zoning Commission has approved said amended conceptual plan subject to specific conditions and restrictions having found that said plan conforms with the review standards applicable to such plans as set forth in Section 3- 3.80(4) of the Code of Ordinances, Appendix A thereof of the City of Dubuque, Iowa; and WHEREAS, the Planning and Zoning commission recommended the concurrence of the City Council and approval of said amended conceptual development plan: and . WHEREAS, the City council has received the recommendation of the Planning and Zoning Commission and has held its own public hearing on said amended conceptual development plan pursuant to required published notice: WHEREAS, the City Council has approved said amended conceptual development plan subject to the same specific conditions and restrictions. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF DUBUQUE, IOWA: Section 1. That in order to accomplish the purposes of the PC Planned Commercial District of the Zoning Ordinance of the City of Dubuque, Iowa, the amended conceptual development, a copy of which is attached to and made a part hereof, is hereby adopted and approved for the following described property, to wit: Lot 1 in Hawkeye Highway 20 Place and to the center' line of the adjoining public right-of- way, all in the City of Dubuque, Iowa. Section 2. That in order to accomplish the purposes of the PC Planned Commercial District and of the Zoning Ordinance, the property hereinabove described is subject to the following conditio~s and restrictions; A. Use Regulations. The following regulations shall apply to all uses made of land in the above-described PC Planned Commercial District: 1) The principal permitted uses shall be limited to: a) Hardware store [17] b) Flowers/garden stores/commercial greenhouse [17] c) Shoe repair [18] d) Commercial art gallery [17] e) Bakery, wholesale/commercial/retail [19] f) Indoor restaurant [20] g) Bar/tavern [20] h) Supermarket [17] i) Shoe store [17] j) Sewing/fabric store [17] k) Tailoring/alterations [18] 1) Books/stationery store [17] m) Gifts/souvenir shop [17] n) Toys/hobby shop [17] 0) Sporting goods sales and rental [17] p) Bicycle shop sales and rental [17] q) Camera/photo supply store [17] r) Furniture/nome furnishing [27] s) Appliance sales and service [27] t) Radio/tv, etc. sales and service [17] u) Computer sales and service [17] , v) Music store (sales/rental) [17] w) catalog center [23] x) Laundermat [22] y) Furniture upholstery repair [18] z) Artist studio [5] aa) Photographic studio [23] bb) Neighborhood shopping center [17] cc) Business services [29] dd) Indoor amusement center [23] eel Office supply [19] ff) Indoor theater [48] gg) Indoor recreational facilities [37] hh) Printing/publiShing [32] ii) Auto service centers (TBA) [34] jj) Auto parts/supply [17] kk) Local shopping center [17] 11) parking structures [NA] mm) Wholesale sales/distributor [29] nn) Jewelry store [17] 00) pp) qq) rr) ss) tt) uu) vv) ww) XX) yy) zz) aaa) General office (14] Medical office/clinic [36] Dental/medical lab [8] Personal services [14] Barber shop/beauty shop [16] Grocery store [17] Drug store/health care supplies [17] Laundry/dry cleaners [19] Department stores [~7] School of private instruction [4] Private clubs [20] Motel [24] Banks/savings and loans/credit unions [31] 2) A motel may only be constructed on Out Parcel D. All necessary parking must be immediately adjoining the building. No motel parking shall be shared with retail parking. Such motel shall be used for lodging only, no restaurant, meeting rooms or places of assembly. 3) Accessory uses shall be limited to any use customarily incidental and subordinate to the principal use. B. Lot and Bulk Reaulations. Development of land in the particular PC Planned Commercial District shall be regulated as follows: 1) All structures shall be a minimum of 40 feet from the front property line adjoining Dodge Street and Wacker Drive. 2) No building or structure can exceed 40 feet in height on the site. 3) A maximum building area of 68,000 sq. ft. will be permitted on the site. 4) The development shall consist of one main building and four separate structures, designated on the conceptual plan as out Parcels A, B, C and D. .. C. Parking Requirements. 1) The off-street parking requirements for the principal permitted uses for the herein described PC Planned Commercial District shall be designated by a bracket-enclosed number next to the use, as described in Section 4-2.7 of the Zoning Ordinance of the City of Dubuque. The main building shall have a parking group number of [17] and Out Parcels A, B, C and D shall have the parking group as prescribed by the use of the structure. D. Site Plan Provisions. The site development standards for this PC Planned Commercial District shall be as follows: 1) The landscaping and screening requirements shall be established in conformance with the requirements of Section 4-4 and 4-5 of the Zoning Ordinance of the Ci ty of Dubuque, Iowa. A landscape area containing permeable and uncovered surface containing living materials shall be a minimum of 10% of the combined building coverage and vehicular use area. 2) All parking aisles and traffic control areas shall have raised curbing. E. siqns. The following regulations shall apply to all signs in this particular PC Planned Commercial District, as follows: 1) A maximum of five free-standing on-premise signs shall be permitted with a maximum area of 100 sq. ft. each and a maximum height of 40 feet. Two free-standing signs shall be center identification signs. 2) The total wall-mounted siqnage maximum area shall be two square feet for each lineal foot of building facade. The signable area shall be distributed among all tenants on the site, with a maximum of three signs per business. Wall- mounted signs may be located on any wall below eave or parapet line. 3) A maximum of two off-premise signs shall be permitted on the premises with the maximum area of 750 sq. ft. and a maximum height shall be 40 feet. 4) Directional signs shall be permitted at 6 sq. ft. per sign panel, either wal~-mounted, projecting or free-standing. The maximum height of ten feet. 5) No name plate or directory signs are allowed. F. Time Limitation. The conceptual development plan shall be valid for a period of three years, provided a final site development plan is submitted within one year of the date of adoption. G. Transfer of OwnershiD. Transfer of ownership or lease of property in this PC Planned Commercial District shall include in the transfer or lease aareement. a Drovision that thA purchaser or leasee acknowledges awareness of the conditions authorizing the establishment of this district. Section 3. That a final site development plan shall be approved by the ci ty Development Planner if found to be in conformance with the approved conceptual development plan. If found to be in conformance with said plan, the issuance of building permits shall be permitted. FOllowing approval of the final site development plan, no construction may take place except in substantial conformance with such plan. L PASJ)ED, APPROVED and ADOPl'ED this ~ /~/~ 1989. day of James E. Brady, Mayor ATTEST: Mary A. Davis, city Clerk Prepared by: Laura Carstens. City Planner Address: 50 W. 13th St.. City Hall Telephone: 589-4210 ORDINANCE NO. 50-05 AN ORDINANCE AMENDING APPENDIX A (THE ZONING ORDINANCE) OF THE CITY OF DUBUQUE CODE OF ORDINANCES BY RECLASSIFYING HEREINAFTER DESCRIBED PROPERTY LOCATED AT THE NORTHEAST CORNER OF U.S. HIGHWAY 20 AND WACKER DRIVE BY AMENDING SECTION E., SIGN REGULATIONS, OF ORDINANCE NO. 40-89 THAT ESTABLISHED THE PUD PLANNED UNIT DEVELOPMENT DISTRICT FOR WACKER PLAZA. NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF DUBUQUE, IOWA: Section 1. That Appendix A (The Zoning Ordinance) of the City of Dubuque Code of Ordinances is hereby amended by providing for the amendment of Ordinance No. 40-89, which adopted regulations for the Wacker Plaza Planned Unit Development District for hereinafter described as Lot 1 of Hawkeye Highway 20 Place, and to the centerline of the adjoining public right of way, all in the City of Dubuque, Iowa. Section 2. Pursuant to Iowa Code Section 414.5(2003), and as an express condition of the reclassification, the undersigned property owner agrees to the fOllowing conditions, all of which the property owner further agrees are reasonable and imposed to satisfy the public needs that are caused directly by the zoning reclassification: E. SiQns. The following regulations shall apply to all signs in this particular PC Planned Commercial District: 1) A maximum of five (5) freestanding on-premise signs shall be permitted with a maximum area of 125 square feet each and a maximum height of 40 feet. 2) The total wall-mounted signage maximum area shall be two square feet for each lineal foot of building facade. The signable area shall be distributed among all tenants on the site, with a maximum of three signs per business. Wall-mounted signs may be located on any wall below eave or parapet line. Ordinance No. Page 2 -05 3) A maximum of two (2) off-premise signs shall be permitted on the premises with the maximum area of 750 square feet and a maximum height shall be 40 feet. 4) Directional signs shall be permitted at six square feet per sign panel, either wall-mounted projecting or free-standing, with a maximum height of ten feet. 5) No name plate or directory signs are allowed. Section 3. The foregoing amendment has heretofore been reviewed by the Zoning Advisory Commission of the City of Dubuque, Iowa. Section 4. The foregoing amendment shall take effect upon publication, as provided by law. Passed, approved and adopted this day of 2005. Attest: eanne F. Schneider, City Clerk ACCEPTANCE OF ORDINANCE NO. -05 I, John Viggers, representing ID Associates, property owner, having read the terms and conditions of the foregoing Ordinance No. -05 and being familiar with the conditions thereof, hereby accept this same and agree to the conditions required therein. Dated in Dubuque, Iowa this day of 2005. By John Viggers