Vision Iowa Annual Report
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MEMORANDUM
November 2, 2005
TO:
The Honorable Mayor and City Council Members
FROM:
Michael C. Van Milligen, City Manager
SUBJECT: Vision Iowa Annual Report
Attached is the Vision Iowa Annual Report prepared by Assistant City Manager Cindy
Steinhauser, Budget Director Dawn Lang and former Administrative Services Manager
Pauline Joyce.
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Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
Dawn Lang, Budget Director
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City Manager's Office
50 West 13th Street
Dubuque, Iowa 52001-4864
(563) 589-4110 phone
(563) 589-4149 fax
ctymgr@cityofdubuque.org
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November 2, 2005
Michael Johansen, Project Manager
Vision Iowa Board
Iowa Department of Economic Development
200 E. Grand Avenue
Des Moines Iowa 50309-1819
Dear Mr. Johansen,
We are proud of the continued success of the America's River project in
Dubuque, Iowa and are happy to submit the attached annual report for the period
ending October 31,2005 to the Vision Iowa Board. The success of our
partnership can be seen in the tremendous recognition the City of Dubuque and
the State of Iowa have received for the America's River project. We thank you
for your continued support.
Please feel free to contact City Manager Michael C. Van Milligen or myself at
563-589-4110 with any technical questions you may have regarding this request.
(1::' )l{0"~)
Dawn Lang Ut!
Budget Director
Cc: Nichole Warren, IDEO
Dubuque City Council
Michael C. Van Milligen, City Manager
Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
Service
People
Integrity
Responsibility
Innovation
Teamwork
Vision Iowa Annual Report
Award Recipient City of Dubuque, Dubuque County Historical Society and Dubuque
Area Chamber of Commerce
Date October 31, 2005
Contract Number 01-VI-002
Contract Effective Date July 11, 2001 Contract Expiration Date June 30, 2005
Extension Granted on 7 Projects at the Oct. 13, 2004 Vision Iowa Board meeting
Award Amount:
$40,000,000
Total Project Cost $108,580,858
Amount of award drawn down at the time of this report: $19,999,919 by the City of
Dubuque (see attached summary report through October 31, 2005) and $20,000,001 by
the Dubuque County Historical Society through November 15, 2004. Through October
31, the City has expended 97% of the total budget of $71,707,391 for its components
with an additional 3% ($2,190,027) under contract to bring the total to 100%. The
Dubuque County Historical Society has expended 100 % of its total budget of
$36,873,467.
Planned opening or completion date:
HOTEL/WATER PARK (Private Funding) - COMPLETED
. The Grand Harbor Resort and Water Park. This 194-room hotel featuring
Iowa's first 25,000 square foot indoor water park opened its doors on
December 3, 2002. The Hotel/Water Park has received regional and
national coverage, with hotel developer Jim Rix featured on NBC's Today
Show, when Bono from U2 and Ashley Judd came to visit the hotel after
the grand opening; over 170,000 visitors to the facilitv in the past vear
from all 50 fiftv states.
NATIONAL MISSISSIPPI RIVER MUSEUM & AQUARIUM - COMPLETED
. The 65,000 square foot National Mississippi River Museum and Aquarium
opened it doors June 28, 2003. Attendance to date (twentv-six months of
operation) has exceeded 650,000 total attendees (The first fifteen months
was 400,000 attendees). A total of 5 large and 10 smaller aquariums, 5
theaters, an outdoor wetland and boatyard, and numerous exhibits
including the William Woodward River Discovery Center and Fred
Woodward River Museum have been built. The William M. Black dredging
boat, one of the attractions at the Museum, has been restored and opened
to the public for tours and as a "boat and breakfast" facility. The facility is
now available for evening use and has hosted several national
conferences in conjunction with the Grand River Center.
GRAND RIVER CENTER - COMPLETED
. The education and conference center has been officially named by City
Council as the Grand River Center. This 174,000 square foot education
and conference center with 400 stall parking lots adjacent to the facility
was opened November 2003, and a grand opening ceremony for the
public was held October 25, 2003. Usage of the facility by Local, State,
Regional and National interests continues to expand. In 2004 the facility
hosted two Presidential visits, a Vice President visit, 4 presidential hopeful
visits as well as the Democratic caucus. Also in 2004 John Deere rented
the facility for 8 weeks to roll out their new product line nationally, bringing
in dealers and sales representatives from all over the country to Dubuque.
Conventions groups such as Watchable Wildlife, NCAA Wrestling
Tournament, Professional Developers of Iowa, Iowa Credit Union League,
Iowa Pharmacy Association, The Nature Conservancy, World Language
Association, Iowa Library Association, Iowa Professional Firefighters and
U.S.S. Washington Reunion have also used the new facility. Bookings for
2005 and beyond include, Isaac Walton League, Iowa League of Cities,
Midwest Gang Investigators, World Language Association (2005 and
2006), National Brown Swiss Association, Iowa/Illinois Safety Council,
SERTOMA Regional, Iowa Park and Recreation, National Walnut
Association, the National Electrical board has booked 450 room nights in
2005, and the 2-cylinder Expo booked again for July 2005, 2007 and
2009. This event has approximately 13,000 -15,000 attendees.
Local usage of the facility continues to grow as well. In 2004/05 a total of
29 wedding receptions were booked in the facility. As of October 2005, 60
weddings have already been booked for 2006. Due to the overwhelming
success and response to use of the Grand River Center, Platinum
Hospitality, the management company that manages the Grand River
Center, did not have to request from the city the first year subsidy
payment as outlined in the Facility Management Agreement.
AMER/CA'S RIVER MISCELLANEOUS PROJECTS
. Ice Harbor Drive - COMPLETED
A new road (Ice Harbor Drive) and riverwalk connection around the west
end of the Ice Harbor was completed and opened to the public on May 24,
2004. This road and hike/bike trail improves access between the north
and south Ice Harbor areas and encourages further development of
properties in the southern portion of this area.
· Mississiooi Riverwalk Phase I. River's Edae Plaza. Alliant Enerav
Amphitheater. 300 foot pier wall: fishina steps. cascadina stairs. and
Rotarv Pavilion. - COMPLETED
The above projects have been completed and are open to the public.
Construction of the Alliant Energy Amphitheater was completed and
dedicated in October 2002. This outdoor amphitheater provides musical
and theatrical venues for the Tri-State area and has already been used for
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a Blues festival, Big Band festival and performances by the Dubuque
Symphony Orchestra. The rest of the Riverwalk was completed from the
north end (Brewery) location down to the conference center site with a
ribbon cutting June 12, 2003, The final elements of the Riverwalk
including a pavilion, shade structures, landscaping and Ice Harbor Park
were completed and a ribbon cutting ceremony was held September 9,
2003;
. Bell Street. 5th Street and streetscaoe amenities - COMPLETED
Streetscape amenities (including historic lighting and landscaping) and
street construction for 5th and Bell Streets were completed by the end of
September, 2003. The 5th Street extension project was completed earlier
as part of the City's building a new 347 stall parking lot to serve the
Hotel/Water Park and conference center overflow parking needs.
. Parkinq Lot 2a. 2b and 3 imorovements COMPLETED
Parkinq Lot 1 imorovements - UNDERWAY
Parking lot reconstruction of existing City lots has been completed for
three of the four lots. The fourth lot (Parking Lot #1) was delayed due to
installation of the environmental remediation system. This involved
installing monitoring wells below the parking lot surface and the injection
of hydrogen peroxide to dissolve the contamination. Remediation of the
soil underneath Parking Lot #1 is anticipated to be completed by 2008.
However, the city is allowed to proceed with the reconstruction of Parking
Lot #1 as previously proposed. The parking lot has been designed and
will be bid in the the Spring for completion and public use by June 2006 as
approved by the Vision Iowa Board.
. Utilities - COMPLETED
Utility improvements including fiber optic installation, storm and sanitary
sewer systems and water line installation were completed in September
2004.
. Wavfindinq siqnaqe - COMPLETED
Wayfinding signage system was installed on the State Highway system as
well as key streets within the city of Dubuque providing directional signage
for key attractions throughout the community including the Port of
Dubuque. Response from the general public including residents and
visitors has been overwhelmingly positive about these signs and the ease
in navigating through Dubuque and downtown.
. Third Street Overoass - UNDERWAY
Fencing replacement for the Third Street Overpass has been designed, a
bid for construction was awarded in September 2005 and construction is
underway. The new fence design approved by the lOOT will match, but
not duplicate, the decorative fence installed at the Riverwalk.
Construction is anticipated to be complete by Winter 2005 as previously
approved by the Vision Iowa Board.
· Prooertv Acquisition and demolition COMPLETED
Property acquisitions completed by the City include Miller Trucking (1.5
acres), Dubuque Hardwoods and Klauer properties (5.43 acres) and
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Peavy Grain property (5.3 acres). The logging operations have moved off
of their sites and the City completed demolition and landscaping on the
lots for the October 25, 2003 ribbon cutting ceremony for the Grand River
Center. The City has also acquired the Stealth Racing site and will be
demolishing the pole building once the tenant vacates in November 2005.
Once demolished, this site will be included with the Hardwoods site for a
total of 20.5 acres available for development. The City is working with two
private parties interested in developing the site. The City received an EDA
grant for $2,000,000 which was used for acquisition and relocation of the
Adams Company from their Port of Dubuque location (4.55 acres) to the
Dubuque Industrial Center West. The City is currently in discussion with
developers on this as a redevelopment site.
. Shot Tower- UNDERWAY
The Shot Tower Rehabilitation Project includes stabilization of the tower
structure, an archeological survey in and around the tower, construction of
a non-combustible interior stairway leading to the top of the tower for
improved maintenance access and increased stability, a new roof to
prevent further deterioration, and installation of protective barriers to
safeguard the Shot Tower from vehicular damage from rail cars and semi-
tractor trailers that serve the adjacent industrial use. This project will
provide an opportunity to interpret the Shot Tower, the Mississippi River,
and the country's industrial expansion westward. Installing a stairway
leading to an observation platform at the top will enhance the Shot
Tower's educational and interpretive value by providing access to this
unique and nationally significant historic structure. The State Historical
Society of Iowa has awarded the City a $100,000 Historic Sites
Preservation grant for stabilization of the Shot Tower and a $15,500
Historic Resource Development Program grant for an archeological survey
of the Shot Tower. The City has also received a $295,000 Federal Save
America's Treasures grant. This is in addition to the $200,000 city funding
already committed to shot tower rehabilitation and interpretation. An RFP
for design services was issued and a consultant has been selected.
Consultant work is underway and preliminary designs have been
submitted to the State Historic Preservation Office and National Park
Service for review and approval prior to implementation.
This project has been approved by the Vision Iowa Board for extension of
the completion date to Spring, 2006.
. Gatewav Imorovements - UNDERWAY
Gateway improvements adjacent to the Port of Dubuque have begun and
will be completed in Fall 2005 as approved by the Vision Iowa Board.
. Artwork - UNDERWAY
The City is in discussion regarding the placement of public art at the Port
of Dubuque. City staff is preparing a recommendation for City Council in
November for a public art project at the Port of Dubuque. The location of
the artwork is subject to final layout of remaining development parcels and
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its estimated for completion in Spring 2006 as approved by the Vision
Iowa Board.
. Transient Boat docks - UNDERWAY
This project provides for the creation of transient boat docks at the
America's River site, in the Ice Harbor. A federal permit is required as part
of this process. The City awarded a contract to The Abonmarche Group
to provide feasibility analysis on the location and number of transient boat
docks located in the Ice Harbor. City staff is working with the consultants,
Port of Dubuque property owners and the Corps of Engineers on the final
design and installation method. A preliminary design has been selected
and an application was submitted to the State for a Tier 1 Boating
Infrastructure grant. The Iowa Department of National Resources has
awarded the city a $100,000 Tier 1 grant for this project. The estimated
completion of May 31, 2007 was approved by the Vision Iowa Board.
. Waterworks Park - UNDERWAY
Waterworks Park located at the Hawthorne Street Peninsula was bid and
work started by July 2005 as approved by the Vision Iowa Board. A
contract has been awarded and Phase 1 construction will be complete by
December 2005. Included in Phase 1 are all the roadway and parking
lots, electrical service for special events and festivals, installation of
historic lights and construction of a public restroom. The city was awarded
a $50,000 Water Access Grant by the Iowa Department of Natural
Resources to reconstruct the boat ramp and trailer parking. Phase II
including the hike/bike trail, fishing pier, two riverfront council rings and
landscaping is anticipated to begin in Spring 2006 and completed in Fall
2006.
. Pvatioorsk Park - UNDERWAY
Pyatigorsk Park, named in honor of our sister city Pyatigorsk, Russia, is
located along the Jaycees/Heritage trailhead. Construction was bid and
work started by July 2005 as approved by the Vision Iowa Board and is
anticipated to be completed by December 2005. Construction includes a
decorative concrete wall, walking path and plaza area and landscaping.
City staff are attempting to coordinate a ribbon cutting for this park with a
visit by dignitaries from our sister city Pyatigorsk, Russia.
. Five Flaos Improvements - UNDERWAY
This project provides for significant capital improvements to Five Flags
Civic Center. Capital improvements began in the Fall 2004 and were
completed in October 2005 as approved by the Vision Iowa Board.
Included in the improvements was bleacher seating replacement, phase I
and II of HVAC replacement, interior renovations including new
concession stands, new windows and fixtures throughout, new ticket office
and ADA entrance improvements. Public and tenant reaction to the
improvements has been overwhelmingly positive.
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Total number of jobs created as a result of facility development (excluding construction
jobs):
During the operational phase:
Actual
Education & Conf Center
Museum and Aquarium
Hotel / Waterpark
21 FT and 47 PT
43 FT and 64 PT
65 FT and 113 PT
Do employees have health insurance:
All full-time employees of the City of Dubuque, Dubuque County Historical Society and
Grand River Center Center (per facility management agreement) have health insurance
coverage per Vision Iowa agreement
Job Titles / Descriptions / Estimated Wage Rates and other employee benefits:
The Conference Center employment plans are still as layed out in the Vision
Iowa grant (see attached summary pages). Each October the City works with
Platinum Hospitality to review their proposed operating budget for the next fiscal
year. The City has a facility management agreement with Platinum Hospitality.
Other benefits for employees:
The City of Dubuque offers full-time employees paid vacation days, sick leave,
Life/AD&D and Disability Insurance Coverage, and employees are covered under the
IPERS program.
The Facility Management Firm of the Education and Conference Center and the
Dubuque County Historical Society provides employees with a benefits package
including medical, dental, sick leave, vacation and 403B plan.
Total number of construction jobs created as a result of this project:
Construction Jobs
Education and Conference Center
Mississippi Riverwalk
Museum and Aquarium
Harborwalk Road/Bike Path
190-270
39
150
13
Project Complete'
Project Complete
Project Complete
Project Complete
. with on site, off site and manufacturers jobs affected by this contract. the estimate is 525-575 jobs. This
is based on the maximum for each contractor during the month of January, 2003.
Number of construction jobs by Iowa companies:
6
Education and Conference Center
Mississippi Riverwalk
Museum and Aquarium
Harborwalk Road/Bike Path
Construction Jobs
125-160 Project Complete
39 Project Complete
135 Project Complete
7 Project Complete
Number of employees from each contractor: (currently on job site)
Currently no contractors are on site working.
Average wage and benefits for construction jobs:
The Museum and Aquarium contractors used the Davis Bacon wage rates of
$18.55/hour for laborers and $21.51 per hour for carpenters, with fringe benefits running
approximately 25% of the wage rates.
The Conference and Education Center contractor paid $23.12 per hour for carpenters
and $20.80 per hour for laborers. Benefits run approximately 25%.
Riverwalk wage rates for laborer were $17.26 (+$5.55 for fringes) for a carpenter and
$21.75 (+$7.92 for fringes) for an equipment operator per Portzen Construction
Harborwalk Road average wage and benefit rates for Tschiggfrie were $25.28 and for
Ed Kramer & Sons $34.16
What other development has occurred in your community/area as a result of this
project:
DOWNTOWN DEVELOPMENT
Other leveraged activity that has happened as a result of the America's River project
includes renovation projects such as the $2.5 million Bricktown building at 299 Main
Street, Pepper Sprout restaurant at 378 Main Street, Fischer Companies office building
at 280 Main Street, a new parking lot developed, a new wine store has opened at 123
Main Street, new bars have opened at 253 Main Street(Bartinis) and 1375 Locust
(Isabella's), Lot #1,a restaurant/pub has been renovated on the corner of 15t & Main
along with a retail and residential building on this same corner. A five-story, 36,000-
square-foot building formerly known as the Weber Paper Company building at 137 Main
Street in the Historic Old Main District was renovated ($2.5 million project) and now
houses a publishing company previously located in Illinois as well as other office and
retail shops.
Building renovations also have occurred along upper Main Street, with the $2 million
plus Town Clock Building renovated for office space, the Grand Opera House, which is
completing exterior rehabilitation work, and renovation of a large portion of the 1000-
block of Main Street by developer John Gronen. This $5 million project includes
renovation of 64,000 square feet of space and 14 storefronts for mixed use including 36
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residential units, retail and office space. Main Street through the Town Clock plaza has
now been reopened to vehicular traffic. This multi-million dollar streetscape
improvement opens Dubuque's downtown and creates better access and circulation for
pedestrians and vehicles. A 400-car Fourth Street Parking Ramp opened in June 2002
to serve the Main Street district's anticipated growth and development.
The Northeast Iowa Community College has purchased the Trilog building and
completed a $1,917,000 renovation project to make this facility into a new downtown
business training center.
Leveraged activity of $55,491,000 was estimated for the America's River projects.
Those completed include: Highway 20 Landscaping, Town Clock Plaza roads and
amenities, the Chamber Welcome Center, Fourth Street Parking Ramp, and the River's
Edge Plaza. Additional construction anticipated includes a 45,000 to 50,000 square foot
office building and at some point a second phase of the Grand Harbor Resort to include
an additional 150-room and 18,000-square-foot addition to its water park. Several
developers have contacted the City regarding plans and opportunities for additional
recreational and commercial development in the Port of Dubuque.
The exciting thing about our Vision Iowa project is the impact it is having on other areas
in the community. The Historic Main District is a National Register of Historic Places
district and is feeling the positive impact of America's River. Since 2003, eleven new
retail establishments opened, including two restaurants, and invested more than $2.7
million in physical improvements. This is on top of the $1.9 million construction of the
new Chamber Building that houses the Iowa Welcome Center.
Downtown continues to be positively impacted by the success of the America's River
project resulting in new financial investment in downtown which Dubuque Main Street
Ltd. has monitored since 1985. This development has been significant since the first
component of the America's River project opened in 2002. Total Fayade renovation in
downtown has been $5,363,705, 34% of which has happened since 2003. Building
rehabilitation in downtown has been over $69,180,980, 31 % since 2003. New
construction in downtown has been over $118,517,663,71% since 2002 and includes
portions of the America's River project. Real estate sales has been over $82,870,196,
29% since 2002 and Public Improvements have totaled over $26,804,614, 56% since
2002.
ADDITIONAL PORT OF DUBUQUE DEVELOPMENT
A Request for Qualifications was issued for development of the former Dubuque Star
Brewery structure that overlooks the Riverwalk and new Alliant Energy Amphitheater.
The City has signed development agreement with The Alexander Company from
Madison, Wisconsin. Phase I of the renovation is complete which included
environmental remediation, interior gutting, reroofing and brick tuck-pointing and
restoration. Phase II includes all remaining renovation and is anticipated with the
signing of a long-term lease. The developer is in negotiations with a company for
occupancy of the first floor. The City has issued a new Request for Proposals to identify
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alternative developers to implement Phase II of the Brewery development. Proposals
are anticipated in November 2005.
The City met with local developers on August 6, 2002 to present the Master Site Plan,
Development Standards, and property available for development. The City continues to
visit with developers regarding opportunities at the Port of Dubuque and is currently in
discussions with developers to create a retail and recreational facility.
Regular meetings have been held with the Durrant Architects Inc. firm to discuss their
plans and available sites for their new 45,000-square-foot office building to be built in
the Port of Dubuque per the Platinum Hospitality Development Agreement.
River Valley Initiative was a new community effort, lead by the Greater Dubuque
Development Corporation and in cooperation with area businesses, to provide the
necessary resources to keep Dubuque on the move. With over $2.2 million dollars
raised locally, the return on investment is expected to generate 5,100 new jobs in
Dubuque and in Iowa and over $200,000,000 in capital investment over a five-year
period.
Further study by URS/BRW and Leland Consulting identifies, in addition to the $188
million America's River projects, $150 million in development that will occur in the Port
of Dubuque area over the next 10 years.
ADDITIONAL RIVERFRONT DEVELOPMENT
With over six miles of riverfront located along the city of Dubuque, the success of the
America's River project has spawned additional riverfront development. Since 2004
development in and around Schmidt Harbor (north of the Port of Dubuque along the
10waIWisconsin border) has soared. Over $1.3 million was invested in a new restaurant
(Catfish Charlies) and in refurbishing the boating docks at the Dubuque Yacht Basin.
The construction of a Hilton Hotel and Houlihans restaurant adjacent to a $33 million
expansion of Dubuque Greyhound Park and Casino. The City has made significant
investment in refurbishing and upgrading electrical and mechanical facilities and the
hike/bike trail at Miller-Riverview Park for camping on the Mississippi River. The city
also completed restoration of the Heron Pond wetland area and construction of an ADA
compliant fishing pier adjacent to Heron Pond.
What other recreational, cultural, educational and/or other entertainment opportunities
were stimulated or developed as a result of this project:
NATIONAL PARTNERSHIPS
The Dubuque County Historical Society opened the Old Jail, which is six blocks from
the Port of Dubuque, as a local history museum on August 20, 2005.
The National Mississippi River Museum and Aquarium has achieved its status as a
Smithsonian affiliate and was recognized as a Coastal Ecosystem Learning Center by
Coastal America, a national organization. This is the first time this desianation has
9
been aiven to an inland water location. The National Mississippi River Museum and
Aquarium is now analyzing the feasibility of an expansion to their educational facility.
NATIONAL RECOGNITION
The City of Dubuque was selected as one of six cities as an American 2003 Crown
Community winner by the American City & County Association. Since that time we
have also been selected as an Iowa League of Cities All-Star Community, we have
been recognized as one of 50 five-star communities by Expansion Management
Magazine, we have received the 2004 Downtown Achievement Award from the
International Downtown Association for the America's River Project, the Project of the
Year award from National Masonry Concrete for the Grand River Center and three
awards from the Iowa Department of Tourism including Corporate Friend of Tourism,
Website of the Year and Attraction of the Year. Dubuaue was also one of the first
communities in the State of Iowa to receive desianation as a Cultural and Entertainment
District and one of 20 communities across the United States to be recoanized by First
Lady Laura Bush as a Preserve America Community.
In May 2005 Dubuaue was recoanized by the National Trust for Historic Preservation as
one of 2005 Dozen distinctive destinations. Dubuque was selected from nearly 80
destinations in 44 states. "Dubuque offers a wealth of pleasant surprises," said Richard
Moe, president of the National Trust for Historic Preservation. "Visitors are first struck by
the mighty presence of Old Man River, but they soon realize that given the city's
absorbing history, splendid architecture and spectacular setting, the Mississippi is only
one part of Dubuque's fascinating story."
Dubuaue was also recoanized by USA today as one of 10 areat places to discover
Midwest charm and is one of three Iowa cities featured in the book "Best of the Midwest:
Rediscoverina America's Heartland" written by Midwest Maaazine Editor-in-chief Dan
Kaercher.
In September 2005 the Port of Dubuque was selected as one of ten 2005 Phoenix
Award winners that represent outstanding brownfield projects from each of the 10 US
Environmental Protection Agency (EPA) regions. The Phoenix Awards™ are widely
recognized as the outstanding award for achievement of excellence in Brownfield
redevelopment, and often are called "the Brownfields equivalent of Hollywood's Oscar."
The awards are open to any individual, group, company, organization, government
body, or agency. Criteria for The Phoenix Awards ™ focus on the magnitude of the
project, innovative techniques, solutions to regulatory issues, and impact upon the
community.
Please describe the increase of visitors to your area as a result of this project:
America's River is a major draw for the region and the nation.
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TOURISM TO AMERICA'S RIVER ATTRACTIONS:
. The most recent statistics regarding travel in Iowa were released at a
Vision Iowa meeting in Des Moines at a press conference hosted by the
Governor. Dubuque County leads the state in increased travel
expenditures by visitors with an increase in spending of 6.3 over 2002.
The total soendinq in Dubuque Countv was $186 million. almost a dollar
for dollar return on the America's River oroiect investment which onlv Dart
of the oroject had been ooen durinq 6 months of that time.
· The Grand Harbor Resort and Wateroark entertained over 170.000 visitors
to the facilitv in the oast vear from all 50 fiftv states.
. The 65,000 square foot National Mississiooi River Museum and Aquarium
opened it doors June 28, 2003. Attendance has exceeded 650,000 total
attendees.
. As a result of the America's River Project, the total convention and
delegate count for 2004 was over 48,000, up from our community average
of 30,000. The total convention deleqate count for the first 10 months of
2005 is now over 60.000. a new record hiqh for Dubuque. Hotel
occupancy is up 3% overall for the year with record sett/nq oercentaqes in
Julv and October of 11 % increase in occuoancv. October 2004 was the
highest recorded occupancy in the city of Dubuque.
· The Grand River Center was an ideal setting to host the Iowa Democratic
Caucus as well as two visits by President Bush 2004. This is the first time
in 25 vears Dubuque has hosted a Presidential visit. The Center has also
been key to hosting other bookings in 2004 such as Watchable Wildlife,
NCAA Wrestling Tournament, Professional Developers of Iowa, Iowa
Credit Union League, Iowa Pharmacy Association, The Nature
Conservacy and U.S.S. Washington Reunion. Bookings for 2005 and
beyond include, Isaac Walton League, Iowa League of Cities, Midwest
Gang Investigators, World Language Association (2005 and 2006),
National Brown Swiss Association, Iowa/Illinois Safety Council,
SERTOMA Regional, Iowa Park and Recreation, National Walnut
Association, the National Electrical board has booked 450 room nights in
2005, and the 2-cylinder Expo booked again for July 2005, 2007 and
2009. This event has approximately 13,000 -15,000 attendees.
TOURISM FROM AMERICA'S RIVER SPECIAL EVENTS
· The city of Dubuque was a host site for the Grand Excursion, a regional
re-enactment of the Grand Excursion that took place 150 years ago to
promote through the news media, expansion to the west. This four-dav
event took olace at the Port of Dubuque and our Riverwalk and qenerated
over 60.000 oeoole in attendance at the Port of Dubuque and hosted
news media from St. Paul, MN, St. Petersburg, FL, La Cross, WI,
Milwaukee, WI, New York, NY, San Francisco, CA and London, England.
In 2004 the second Grand Excursion was held in Dubuque and renamed
the America's River Festival. The successful event included many of the
components of the original Grand Excursion including live music from
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Grammy Award winning Recording Artist. New to the 2004 event was the
Cabela's National Walleye tournament, a regional Dock Dogs competition,
and the first paddlewheel boat race on the Mississippi River in 100 years.
Coverage included ESPN, ESPN2 and Outdoor Life network.
CONVENTION DELEGATES, GROUP TOUR AND CONSUMER MARKET
· The Dubuque Area Convention and Visitors Bureau have received a great
deal of interest in the America's River Project and has booked a significant
number of meetings in this facility. Meeting planner guides, visitor guides
and E-cards are being used by the Bureau to promote the use of the
facility as well as the entire America's River project. As mentioned,
convention deleoate count for the first 10 months 2005 has hit a new hioh
of 60,000. Consumer marketing programs were implemented and
advertising continue, group sales efforts are aggressive including sales
blitz trips, FAM tours and servicing, and group tour business peaked with
many motorcoaches coming into Dubuque and securing dates for the next
two years. Consumer travel was strong during the third quarter as a result
of the America's River project. The Bureau worked with industry members
to finalize consumer packages featuring the Arts, Family Fun, Outdoor
Adventure, River Adventure, Winter Getaways, Romantic Get Aways, and
Wine Tours. These packages have been targeted to past visitors and are
being promoted through the internet to consumers interested in coming to
Dubuque. The Dubuque CVB also continued to film for the new video that
is being created and convert it to a DVD format this year.
· GrouD Tour Travel was also strono durino the Dast vear. Many groups
came to enjoy the day long river cruises and big band cruises that the
Celebration Belle makes available. Other boat tours have also expressed
interest in future over night dates in Dubuque. The Delta Queen continues
to bring travelers to Dubuque as well. All of these tours are weekday
business that lands at the Port of Dubuque and has helped the community
to generate new business.
· Convention sales and marketing continues to produce results. The CVB
has attended the American Society of Association Executives, the
Destination Showcase in Chicago, the Affordable Meetings Show in
Washington D.C. and Affordable Meetings Show in Chicago. The
response from these shows were positive and identified many groups as
potential leads. The committee also did a successful sales blitz in Des
Moines recently calling on over 25 meeting planners. It was followed up
with personal calls and a 2005 Spring and Fall FAM tour of Dubuque for
meeting planners from around the region.
MEDIA COVERAGE
· The travel media continues to visit Dubuque and write favorable stories on
the area. Dan Archer, Editor and Chief of Midwest Living Magazine was
one of the many that came for a tour. Dan wrote a book on the best
Midwest destination visits and includes Dubuque as one of three best of
12
the Midwest locations in Iowa. Sections of the book will be worked into
upcoming articles also featuring Dubuque. Additionally, media converaoe
was strono this summer with over 400 features on various media since the
America's River Proiect ooened: including USA Today, CNN, the New
York Times, London Times, Disney Family Fun Magazine, Rand McNally
Atlas, Star Tribune, St. Petersburg Times, Chicago Tribune, Des Moines
Register, Midwest Living, Triple AAA Home and Away, as well as media
coverage from Japan and Germany.
Estimated tax generation dollars as a result of project:
Education Museum & Hotel/
& Conf. Center Aquarium Riverwalk Water Park
Construction Period:
Sales Tax State $1,278,061 $602,580 $175,581 $574,400
Local Option $ 134,196 $ 75,925 $ 22,123 $ 72,374
County $ 53,466 $ 30,249 $ 8,814 $ 28,835
Withholding Tax Dollars $ 387,983 $ 703,844 $ 80,103 $289,767
Education Museum & Hotel/
& Conf. Center Aquarium Riverwalk Water Park
Operational Period:
Fiscal Year 2005 (Julv 1. 2004 - June 30. 2005)
Property Tax Dollars $ NA $ NA $ NA $250,000
Sales Tax State $101,410.32 $ NA $ NA $421,135.20
Local Option $ 330 $ NA $ NA $390,796.37
County $ 132 $ NA $ NA $ 6,133
Withholding Tax Dollars $ 34,816 $ 307,952 $ NA $222,360
Tax Dollars Life to date
Property Tax Dollars $ NA
Sales Tax State $ 183,702.72
Local Option $ 330
County $ 132
Withholding Tax Dollars $ 34,816
$ NA
$ NA
$ NA
$ NA
$ 390,062
$ NA $250,000
$ NA $1,091,227.97
$ NA $1,007,707.41
$ NA $ 6,133
$ NA $222,360
Please describe any other benefits/improvements to your community/area as a result of
this project:
In addition to leading the way for additional development at the Port of Dubuque,
Downtown Dubuque and adjacent riverfront, the America's River project has had a
significant impact on the entire Dubuque community.
Real Estate
· Dubuque was the second highest in the State of Iowa for the percentage change
in residential construction with a 109.1 % change from 2003 to 2004
13
. 2004 was the third consecutive year of record real estate sales in Dubuque with
over $178 million in sales. A 67% increase over the year 2000 and a 16.8%
average increase per year
Education
· The Dubuque Community School District received approval from the State of
Iowa to pursue design of a Charter School in downtown Dubuque. The school
programming will have an emphasis as a Fine Arts Magnet School. When the
final Charter is approve, Dubuque will have one of only eight Charter Schools in
the State.
Personal Income
. A study by Economy.com showed Dubuque's personal income rate for 2004
grew at its fastest rate in nealy a decade, up 35% from 2003.
· A 2004 Study by the Milken Institute showed a one-year wage growth in
Dubuque outpaced 75% of all U.S. smaller metros.
Tourism
· Dubuque County tourism expenditures topped $200 million in 2004, up 7.6%
from 2003.
Economic Development
· The Metro Business Retention Index for November 2001 ranked the Greater
Dubuque area as 2nd in the nation for business retention.
· Forbes Magazine ranked Dubuque 13th out of 168 cities for the cost of doing
business.
· Dubuque ranked 2nd in the State among major cities for job growth between July
2002 - July 2005.
· From July 2002 - July 2005 Dubuque County accounted for 9.6% of new private
sector jobs created in the entire state despite only holding 3% of Iowa's
population.
· The Milken Institute ranked Dubuque 34th out of 118 cities in 2004 in the Best
Performing Cities Index among small U.S. metropolitan areas.
· The Milken Institute ranked the Greater Dubuque area as 1st in High Tech Output
Growth from 1998-2003
In May 2004 Expansion Magazine surveyed 331 metropolitan areas and ranked
Dubuque:
#7 for Quality of Life
#11 for Peace of Mind - Safety
#1 for Housing Affordability
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