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Blue Zone Project Finalist TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Blue Zone Project Finalist DATE: October 29, 2012 The Dubuque County Wellness Coalition and its subcommittee, the Live Healthy Dubuque Steering Committee, expressed interest in the City of Dubuque applying to become a Blue Zones community. The City Council supported an application to become a Blue Zone Community in January 2012. However, Dubuque was not selected. The Dubuque Blue Zones leadership team submitted another application in August 2012 for the second round and was selected for a site visit, scheduled for November 15, 2012. Public Health Specialist Mary Rose Corrigan requests that Mayor Roy Buol and at least two City Council Members attend and represent City Policy Leadership at the Blue Zones site visit on November 15, 2012. Michael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Mary Rose Corrigan, RN, Public Health Specialist THE CITY OF Dui Masterpiece on the Mississippi TO: Michael C. Van Milligen, City Manager FROM: Mary Rose Corrigan, RN, Public Health Specialist DATE: October 23, 2012 SUBJECT: Blue Zone Project Finalist Dubuque had All-America City ' 11' 2007 INTRODUCTION This memorandum requests City Council member participation for a Blue Zones Community site visit on November 15, 2012. BACKGROUND One of the centerpieces of the Governor's Healthiest State Initiative is the Blue Zones Project, a collaboration of Wellmark Blue Cross and Blue Shield and Healthways. Blue Zones are geographically defined areas around the world where people reach age 100 at rates ten times greater than in the United States. The Blue Zones Project supports a community movement to improve the well-being of citizens of Iowa communities through the application process to bring national experts to ten Iowa communities over the next five years. These experts will work alongside local leaders to implement a roadmap to change their communities so that their residents may live longer, healthier and more productive lives. More information on the Blue Zones, specifically, can be found at http: //www.bluezones.com /. DISCUSSION The Dubuque County Wellness Coalition and its subcommittee, the Live Healthy Dubuque Steering Committee, expressed interest in the City of Dubuque applying to become a Blue Zones community. The City Council supported an application to become a Blue Zone Community in January 2012. However, Dubuque was not selected. The Dubuque Blue Zones leadership team submitted another application in August 2012 for the second round and was selected for a site visit, scheduled for November 15, 2012. The Blue Zones Leadership Team consists of the following members: 1. Walkability /bikeability: Candace Eudaley, Brian Walsh 2. City Policy: Mary Rose Corrigan and Cori Burbach 3. Gardening: Sara Carpenter and Joyce Hartig 4. Walking Moai Teams: Brian Scheil and Jenny Lawler Ammon 5. Walking School Bus: Wendy Merritt and School District Transportation Director 6. Cooking Class: Kim Peterman and Chef Patrick Hanniford 7. Neighborhood Gatherings: Julie Woodyard /Angela Petsche and Amanda Cottrell8. Schools Policy: Rhonda Simpson and Amy Hawkins9. Employer: Kelly McMahon and Renee Poppe 10. Restaurants: Russ Cole and Angela Linton - Canfield 11. Grocery Store: Denny Hartogh and Brittany Bethel 12. Purpose Workshops: Jean Daoud and Michele Malone 13. Volunteering: Colin Earl and Jen George 14. Faith Initiative: Carol Collins and Scott Theisen. This committee has led the Live Healthy Dubuque challenge for the past five years. The site visit will allow the Blue Zones Team to determine Dubuque's readiness and willingness to become a Blue Zones Demonstration Site. The local Blue Zones Leadership Team will give a presentation about Dubuque's readiness, which will be followed by various categories of breakout sessions where site visitors will ask questions of local community members and leaders. One breakout session is with the City Policy Leadership group. Requested to participate is the Mayor, City Manager, at least two City Council members, Chamber representative and Power9 appropriate member(s). Encouraged participants are the remaining City Council members, a public health official, Parks and Recreation leader and City Planner. The Dubuque Blue Zones Power 9 team consists of: • Nan Colin, VNA Administrative Director: Ms. Colin is Administrative Director of the Visiting Nurse Association, overseeing the offices in both Dubuque and Clayton County. She has many years of nursing experience in acute care, long -term care, and has worked in public health June 2002. Ms. Colin has been a registered nurse for forty years, completed her bachelor's degree in nursing in 1992 and her master's degree in business in 1999 -both from the University of Dubuque. As director of the Dubuque and Clayton County VNA, Ms. Colin oversees operations for all services in both counties and is responsible forfiscal and policy management. • Bobby Koneru, MD Oncologist and Medical Director, Wendt Regional Cancer Center. Finley Hospital, Dubuque, Iowa: see resume • Chuck Donnelly, HyVee Asbury Store Director • Molly Grover, President /CEO Dubuque Chamber; Full responsibility for the complete operation of the Chamber as it involves programs, planning, and operations. Molly has been with the Chamber since January 2007. • Jim Normandin,Vice President, Newspapers; Publisher of the Telegraph Herald Jim joined the Telegraph Herald in February 2004 as Publisher. Prior to joining the company, he held leadership positions with Brown Publishing Company, Pulitzer Publishing Company, Journal Register Company, and Gannett Publishing Company. Jim is a graduate of SPPI, Oklahoma City, Oklahoma and as an undergraduate, attended the University of Connecticut where he studied Business. Jim was named Vice President - Newspapers in December 2006. • School district - Stan Rheingans, Superintendent of Dubuque Community School District • City Government - Mary Rose Corrigan, Public Health Specialist • City Government - former City Council member, John Markham • Gary Guetzko, Mercy Medical Center Vice President of Planning and Development • Connie Hodge is an ACE certified personal trainer with a master's degree in Sport Psychology and Advanced Coaching. She is in the Hall of Fame at both Dubuque Senior High School & Loras College. Connie has been a national competitor in the sport of Adventure Racing - competing in and a finisher in the Raid Gauloises in Vietnam and the Coast -to -Coast race in Costa Rica. Most recently, she is competing in triathlons, completing lronman Wisconsin in September, 2009. She has been quite busy training herself and others for many years. The most current joy in her life is that her entire family is training together & competing in triathlons. Husband, Tim and children Zachary (24) & Jordan (22) have a full race schedule for the competitive season of 2012. Connie is the owner of her own business, cbh -inc fitness and has been spreading the good word; personal training, consulting in fitness and wellness, as well as speaking on such topics as leadership, motivation, attitude, & corporate wellness. RECOMMENDATION I request the Mayor and at least two City Council members attend and represent City Policy Leadership at the Blue Zones site visit on November 15, 2012. The entire visit is scheduled for 8:00 a.m. - 12:30 p.m., with the City Policy Leadership session from 10:15 - 11:15 a.m. at the Grand River Center. Prepared by: Chris Johnson, Confidential Secretary FOR IMMEDIATE RELEASE CONTACT: Courtney Greene Wellmark Media Relations (515) 988 -0918 GreeneCMAwellmark.com BLUE ZONES PROJECT by HEALTHWAYS Sponsored by Wellmark.. CONTACT: Bruce Middlebrooks Healthways Communications (615) 614 -4463 bruce .middlebrooksPhealthways.com NINE SMALL IOWA COMMUNITIES NAMED BLUE ZONES PROJECTTM DEMONSTRATION SITES AND TWELVE LARGE IOWA COMMUNITIES BECOME FINALISTS FOR SELECTION DES MOINES, Iowa and NASHVILLE, Tenn. — October 9, 2012 — Wellmark Blue Cross and Blue Shield and Healthways (NASDAQ: HWAY) announced today that nine additional communities have been named as Blue Zones Project demonstration sites in Iowa. These communities are the first with populations of less than 10,000 citizens to be named and include: Algona Audubon Decorah Fairfield Harlan Osage Red Oak Spirit Lake Woodbine These communities join Cedar Falls, Mason City, Spencer and Waterloo, which were named in May as the first Blue Zones ProjectTM demonstration site communities in Iowa with populations greater than 10,000 citizens. In addition to the small communities that will officially begin their journey toward improved well- being, 12 Iowa communities with populations of more than 10,000 citizens are moving forward in the selection process to become Blue Zones Project demonstration sites. These communities submitted applications in August in the second and final selection round for communities of this size, and all have been deemed qualified to progress as finalists. The finalists include: Altoona Burlington Cedar Rapids Clinton Davenport Dubuque Iowa City Marion M uscatine Ottumwa Oskaloosa Sioux City "When we first announced that Wellmark would bring the Blue Zones Project to Iowa, we were overwhelmed by the interest from across the state and delighted to be able to capture that enthusiasm by adding a focused strategy for smaller communities," said Wellmark Chairman and CEO John Forsyth. "By combining the large community approach with a pathway tailored specifically to meet the needs of smaller communities, we are confident we will see sustainable improvement in the well -being of all Iowans." The selected communities will receive assistance from experts to develop and implement a blueprint for making permanent environmental, social, and policy changes that transition people into healthier behaviors that can lead to longer, happier lives. "Since submitting our application earlier this year, we've been waiting for the call that we would be one of the first small communities to participate in the Blue Zones Project in Iowa," said Norm Johnson, CEO of the YMCA of the Okobojis and a lead project advocate for Spirit Lake. We know it's going to be a lot of work, but we are excited about this journey and eager to share our learnings with other communities that will follow." Six of the larger finalist communities did not receive site visits during round one of the large community selection process which took place earlier this year (Altoona, Burlington, Dubuque, Iowa City, Marion, and Oskaloosa). Those communities will receive site visits this fall. The final six Iowa communities with populations above 10,000 named Blue Zones Project demonstration sites will be selected in January 2013, for a total of 10 demonstration sites in communities of this size. The Blue Zones Project is based on Blue Zones principles developed by Dan Buettner and is the centerpiece of the Healthiest State Initiative to make Iowa the healthiest state by 2016 as measured by the Gallup - Healthways Well -Being Index®, the first -ever daily assessment of U.S. residents' health and well- being. Blue Zones Project employs evidence -based ways to help people live longer, better lives by taking a systematic, environmental approach to well- being, which focuses on optimizing policy, social networks, and the built environments where we spend our time. The progress of the demonstration site communities will also be measured using the Well -Being Index. For more information on the Blue Zones Project, visit www.bluezonesproject.com. Click on these links for videos: - Wellmark Executive Vice President Laura Jackson talks about how the Blue Zones Protect is inspiring communities across Iowa. - Iowa Blue Zones Protect Director Mary Lawyer with Healthways discusses progress in the Blue Zones Protect demonstration site communities. - Iowa Blue Zones Project Director Mary Lawyer with Healthways talks about what's next in Blue Zones Project for large communities across Iowa. About Wellmark Wellmark, Inc. (www.wellmark com) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association. About Healthways Healthways (NASDAQ: HWAY) is the largest independent global provider of well -being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well -being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant's health and productivity and to reduce health - related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at www.healthways.com. About Blue Zones® Blue Zones employs evidence -based ways to help people live longer, better. The Company's work is rooted in the New York Times best- selling books The Blue Zones and Thrive —both published by National Geographic books. In 2009, Blue Zones applied the tenets of the books to Albert Lea, MN and successfully raised life expectancy and lowered health care costs for city workers by 40 %. Blue Zones takes a systematic, environmental approach to well -being which focuses on optimizing policy, building design, social networks, and the built environment. The Blue Zones Project is based on this innovative approach. For more information, visit www.bluezones.com. # ## 44E €' 1 ' BLUE ZONES PROJECT` by HEALTHWAYS Sponsored by Wellmark. SITE VISIT AGENDA Time Topic Who 7:30 — 8:OOam 30 minutes Arrival of Blue Zones ProjectTM Team 8:00 — 9:15am 75 minutes Site Visit Begins Community Kicks Off Session & Facilitates Introductions Presentation of Community's Readiness to Be a Blue Zones Project Demonstration Site Community 9:15 — 9:55am 40 minutes Blue Zones Project Overview & Certification Process Blue Zones Project Team 9:55 — 10:OOam 5 minutes Movement Break Blue Zones Project Team 10:00 — 10:15am 15 minutes r Transition to Breakout Sessions o Required participants stay for breakout sessions o Other community participants may depart Blue Zones Project Team 10:15- 11:15am 60 minutes Parallel Breakout Sessions o City Policy o Employer o Schools o Media Blue Zones Project Team 11:15 — 11:30pm 15 minutes Movement Break o Power 9 & Leadership Team stay o Other community participants may depart Blue Zones Project Team 11:30 - 12:30pm 60 minutes Power 9 & Leadership Team Session Blue Zones Project Team Wellmark Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association. Blue Cross ®, Blue Shield ®, the Cross® and Shield® symbols are registered marks of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans. Wellmark" is a registered mark of Wellmark, Inc. © 2012 Wellmark, Inc. Copyright © 2012 Blue Zones, LLC and Healthways, Inc. All rights reserved. bluezonesprojectcom Blue Zones ProjectTM Site Visits — BREAKOUT SESSION PARTICIPANTS Breakout Session Blue Zones Project Required Participants Team Participants EBLUE ZONES PROJECT- by HEALTHWAYS Sponsored by Wellmark® ■oa 0 C)0 Encouraged Participants Leadership Team • Mary Lawyer • Jon Werger • Jennifer Furler • Gina Krueger • Proposed Leadership Team (Initiative Co- Chairs) • Proposed Power 9 members (unless the members are attending another breakout specific to their expertise) • Representatives from non - profit organizations anticipated to provide a leading role in the project • If available and willing to be public, proposed candidates for following community roles: - Community Program Manager - Local Administrative Assistant - Local Volunteer Coordinator - Local Initiative Organizer City Policy Leadership • Jon Werger • Jennifer Furler • Matt McGarvey • Mayor • City Manager • At least two City Council members • Chamber Representative • Power 9 appropriate member(s) • Remaining City Council members • Public Health Official • Parks and Recreations Leader • City Planner Wellmark Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association. Blue Cross ®, Blue Shield® and the Cross® and Shield® symbols are registered marks of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans. Wellmark® is a registered mark of Wellmark, Inc. © 2012 Wellmark, Inc. Copyright © 2012 Blue Zones, LLC and Healthways, Inc. All rights reserved. BLUE ZONES PROJECT- by HEALTHWAYS Sponsored by Wellmark® ooa 0 C)0 Breakout Session Blue Zones Project Required Participants Team Participants Encouraged Participants Schools • Katie McClure • Joel Spoonheim • Michele Lickteig • School Superintendent • At least one Principal • At least two School Board members • Power 9 appropriate member(s) • Remaining School Board members • Food Service Director • Wellness committee member • PTA president Employers • Mary Lawyer • Derick Clark • Amy Gould • Chamber President • Major employer representatives • Power 9 appropriate member(s) • Other business leaders Media • Bruce Middlebrooks • Shannon Sanders Editorial representatives from: • Local newspapers • Television stations • Radio stations • Other media representatives Wellmark Blue Cross and Blue Shield is an Independent Licensee of the Blue Cross and Blue Shield Association. Blue Cross ®, Blue Shield® and the Cross® and Shield® symbols are registered marks of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans. Wellmark® is a registered mark of Wellmark, Inc. © 2012 Wellmark, Inc. Copyright © 2012 Blue Zones, LLC and Healthways, Inc. All rights reserved.