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Pedestrian Wayfinding Signage Prog D~~%duE ~~~ MEMORANDUM March 14,2006 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Graphic Design Services for Pedestrian Wayfinding Sign Program Planning Services Manager Laura Carstens recommends City Council approval of the issuance of a Request for Proposals to provide graphic design services for a directional Pedestrian Wayfinding Sign Program for persons traveling throughout Downtown Dubuque and the Port of Dubuque. I concur with the recommendation and respectfully request Mayor and City Council approval. (hJ ~fJ2L Michael C. Van Milligen MCVM/jh Attachment cc: Barry Lindahl, Corporation Counsel Cindy Steinhauser, Assistant City Manager Laura Carstens, Planning Services Manager , , DUB~E ~<k~ MEMORANDUM March 14, 2006 TO: Michael Van Milligen, City Manager FROM: Laura Carstens, Planning Services Manager SUBJECT: Graphic Design Services for Pedestrian Wayfinding Sign Program INTRODUCTION This memorandum transmits for City Council review and approval, a Request for Proposals (RFP) to provide graphic design services for a directional Pedestrian Wayfinding Sign Program for persons traveling throughout Downtown Dubuque and the Port of Dubuque. The intent of this Pedestrian Wayfinding Sign Program is to enhance the visitor experience and to compliment the existing highway and street signs and Vehicular Wayfinding Sign Program. BACKGROUND For the past two years, the City of Dubuque, Dubuque Main Street Ltd., and the Convention and Visitors Bureau (CVB) of the Dubuque Area Chamber of Commerce have worked to develop a pedestrian wayfinding sign program. This planning process involved: 1) a physical review of potential sign locations and decision points, 2) review of existing walking tours to determine destinations and points of interest, and 3) research pedestrian sign programs in other communities. The Pedestrian Wayfinding Sign Project Committee is facilitated by Assistant City Manager Cindy Steinhauser, and includes: Sue Czeshinski, CVB Director; Kaye Running, Manager, Iowa Welcome Center; Dan LoBianco, Executive Director, Dubuque Main Street Ltd.; Randy Gehl, Public Information Officer; Bob Schiesl, Assistant City Engineer; Bill Schlickman, Engineering Assistant; Wally Wernimont, Assistant Planner; and me. Graphic Design Services for Pedestrian Wayfinding Sign Program Page 2 DISCUSSION The Pedestrian Wayfinding Sign Program consists of two systems: map kiosks at strategic decision points and directional trailblazer signs. The enclosed map depicts the map kiosks at strategic decision points and directional trailblazer signs. The enclosed chart lists the destinations and points of interest that will be part of the Pedestrian Wayfinding Sign Program. The map kiosks will include a map of Downtown Dubuque and the Port of Dubuque, showing locations of all map kiosks, key destinations, attractions, and walking routes. Kiosks will be located on public sidewalks in the Downtown and Port at decision points. The trailblazer signs will be located in the public sidewalks within Downtown Dubuque and the Port of Dubuque. This system will use pre-cast or stamped colored concrete or metal medallions imbedded or inlaid into the public sidewalk in accordance for City specifications. The colors and the graphic design elements of the map kiosks and trailblazer signs will assist the travelers to find their way to an attraction or a destination. As part of the promotion of the districts, the CVB will produce a four-color mapping system highlighting the districts, attractions, and destinations to compliment the Pedestrian Wayfinding Sign Program. The City has a budget of $25,000 for the Pedestrian Wayfinding Sign Program. This budget includes expenses for graphic design services, as well as the production and installation of wayfinding signs. RECOMMENDATION The project committee's recommendation is for the City Council to approve issuance of the RFP for graphic design services for the Pedestrian Wayfinding Sign Program. Enclosures cc Pedestrian Wayfinding Sign Project Committee CITY OF DUBUQUE, IOWA March 21, 2006 REQUEST FOR PROPOSALS Graphic Design Services for Pedestrian Wayfinding Sign Program INTRODUCTION The City of Dubuque, Iowa is soliciting proposals from qualified consultants to provide graphic design services for a directional Pedestrian Wayfinding Sign Program for persons traveling throughout Downtown Dubuque and the Port of Dubuque. The intent of this Pedestrian Wayfinding Sign Program is to enhance the visitor experience and to compliment the existing highway and street signs and Vehicular Wayfinding Sign Program. COMMUNITY BACKGROUND The City of Dubuque is located on the Mississippi River in northeastern Iowa, adjacent to Illinois and Wisconsin. The City is approximately 30 square miles in area, with a population of approximately 60,000 persons. The City's annual operating and capital budget is over $100 million and funds a full range of services. The community has a stable and diversified manufacturing base and a growing service sector. Dubuque is the major retail, medical, education and employment center for the tri-state area. Tourism continues to be a major economic force in the community. City government works in collaboration with the private sector to promote economic development. PROJECT DESCRIPTION For the past two years, the City of Dubuque, Dubuque Main Street Ltd., and the Convention and Visitors Bureau (CVB) of the Dubuque Area Chamber of Commerce have worked to develop a pedestrian wayfinding sign program. This planning process involved: 1) a physical review of potential sign locations and decision points, 2) review of existing walking tours to determine destinations and points of interest, and 3) research pedestrian sign programs in other communities. The Pedestrian Wayfinding Sign Program consists of two systems: map kiosks at strategic decision points and directional trailblazer signs. The enclosed map depicts the map kiosks at strategic decision points and directional trailblazer signs. The enclosed chart lists the destinations and points of interest that will be part of the Pedestrian Wayfinding Sign Program. The map kiosks will include a map of Downtown Dubuque and the Port of Dubuque, showing locations of all map kiosks, key destinations, attractions, and walking routes. Kiosks will be located on public sidewalks in the Downtown and Port at decision points. The trailblazer signs will be located in the public sidewalks within Downtown Dubuque and the Port of Dubuque. This system will use pre-cast or stamped colored concrete or metal medallions imbedded or inlaid into the public sidewalk in accordance with City specifications. Wayfinding Sign Program Page 2 The colors and the graphic design elements of the map kiosks and trailblazer signs will assist the travelers to find their way to an attraction or a destination. As part of the promotion of the districts, the cve will produce a four-color mapping system highlighting the districts, attractions, and destinations to compliment the Pedestrian Wayfinding Sign Program. PROJECT BUDGET The City has a budget of $25,000 for the Pedestrian Wayfinding Sign Program. This budget includes expenses for graphic design services, as well as the production and installation of wayfinding signs. ANTICIPATED PROJECT SCHEDULE The project committee anticipates the following project schedule can be accomplished in approximately three (3) months after award of contract by the City Council: . Kick-off meeting with project committee to review sign regulations and coordinate on wording and layout for map kiosks and trailblazer signs . Provision of alternative template and icon designs for map kiosks and trailblazer signs three weeks from contract award . Review of alternative icon and template designs with project committee · Review of recommended icon and template designs with cve Sign age Committee and City Council · Preparation of recommended icon and template designs and specifications for bidding and production PROJECT DELlVERABLES The alternative and recommended icon and template designs for the map signs and the trailblazer signs shall be provided in a digital format suitable for production by private contractors, and in an electronic format compatible with the City's hardware and software. INFORMATION TO BE INCLUDED IN PROPOSAL To simplify the review process and to obtain the maximum degree of comparability, the proposal shall include the following information and shall be organized in the manner specified below. Letter of Transmittal Provide a letter of transmittal briefly outlining the consultant's understanding of the work and the name, address, telephone number, fax number and email of the consultant's primary contact person. Consultant Profile Provide general information about the consultant's area of expertise as regards this RFP, including the qualifications of the project manager and other key personnel who would be Wayfinding Sign Program Page 3 assigned to the project. The City expects the consultant to provide expertise in graphic design. ProDosal Qualifications . List the names of the anticipated project manager and other key personnel associated with the project and their qualifications and experience. . Provide a sample portfolio of signage projects undertaken by the consultant's anticipated project manager and other key personnel associated with the project. . Include at least 3 client references with similar projects that have been completed in the past 5 years. List the names of the key personnel proposed for this project who worked on the referenced projects. . Discuss the consultant's ability to integrate this project into the consultant's present workload, based on the anticipated project schedule. ScoDe of Services Provide a description of the means or strategy by which the consultant would satisfy the following scope of services: 1) Design Template for Map Kiosks . Review applicable City of Dubuque specifications with project committee . Develop three (3) alternative spot color icon and template designs for the map kiosks . Review alternative icon and template designs with project committee . Review recommended designs with CVB Signage Committee and City Council . Prepare specifications for bidding and production . Coordinate design and production of signs as needed 2) Design Template for Trailblazer Signs . Review applicable City of Dubuque specifications with project committee · Develop three (3) alternative spot color icon and template designs for trailblazer signs · Coordinate with project committee on wording and layout for trailblazer signs · Review alternative icon and template designs with project committee . Review recommended designs with CVB Signage Committee and City Council · Prepare specifications for recommended signs for bidding and production · Coordinate design and production of signs as needed Fees and Compensation Provide a proposed budget for completion of the proposed scope on the enclosed bid form. Quotation of fees and compensation shall remain firm for a period of at least 90 days from the proposal submission deadline. Please separate the proposed budget from the other portion of the RFP submittal. Wayfinding Sign Program Page 4 Initial screening will be done by the selection committee without benefit of knowing the consultant's proposed fee for services. Certificate of Insurance The selected consultant will be required to meet the City's insurance requirements for professional services (see attached Insurance Schedule C). SUBMISSION REQUIREMENTS An original plus six (6) copies of the proposal shall received in the office of the City of Dubuque's Planning Services Department, 50 W. 13th Street, Dubuque, Iowa 52001 by 5:00 p.m. on April 21, 2006. Proposals should be addressed to Wally Wernimont, Assistant Planner, at the above address. Questions can be directed to Mr. Wernimont by telephone at (563) 589-4210, by fax at (563) 589-4221, or by email at wwernimoliilcitvofdubuaue.ora. Each consultant assumes full responsibility for delivery and deposit of the completed proposal package on or before the deadline. The City of Dubuque is not responsible for any loss or delay with respect to delivery of the proposals. The City of Dubuque reserves the right to reject any and all proposals and to negotiate changes with any consultant. The City of Dubuque is not liable for any cost incurred by any consultant prior to the execution of an agreement or contract. Nor shall the City of Dubuque be liable for any costs incurred by the consultant that are not specified in any contract. The City of Dubuque is an Equal Employment Opportunity Employer. EVALUATION CRITERIA Proposals will be screened to ensure that they meet the minimum requirements of the proposal format. The project committee will review qualifying proposals, and may interview a short list of consultants. Factors to be considered by the committee may include the following: · Qualifications and experience of the principal consulting staff that will work on the project. · Grasp of project requirements and level of interest. · Design approach/methodology in completing scope of services; creativity and problem solving ability. · Responsiveness and compatibility between consultant and City; general attitude and ability to communicate. · Ability to meet the anticipated schedule required to complete project. . Proposed cost to complete project. PROJECT TIME FRAME The project committee anticipates the following time frame for consultant selection and project completion. The time frame may be extended by several weeks if interviews are conducted. April 21, 2006 April 24-May 5,2006 May 15, 2006 Proposals due Committee review of proposals City Council awards contract City of Dubuque, Iowa Pedestrian Wayfinding Sign Program. Sian Locations Sign 1 (Outside Julien Inn on Main Street) FULL MAP Right -+ Port of Dubuque -+ Town Clock Plaza -+ Cable Car Square -+ Five Flags Civic CenterfTheater -+ Iowa Welcome Center -+ North East Iowa Community College (NICC) -+ Grand Opera House -+ Dubuque Museum of Art -+ Fenelon Place Elevator -+ City Hall Sign 2 (Two sided - Intersection of 3'd and Main Street) Going Northbound on Main Street Right -+ Port of Dubuque -+ National Mississippi River Museum & Aquarium -+ Grand River Center -+ Grand Harbor Resort -+ Riverwalk & River's Edge Plaza -+ Alliant Energy Amphitheater -+ Diamond Jo Casino -+ Historic Shot Tower -+ River Boat Cruises -+ Historic Star Brewery Going Southbound on Main Street Left + Port of Dubuque + National Mississippi River Museum & Aquarium + Grand River Center + Grand Harbor Resort + Riverwalk & River's Edge Plaza + Alliant Energy Amphitheater + Diamond Jo Casino + Historic Shot Tower + River Boat Cruises + Historic Star Brewery Sign 3 ( Four sided - Intersection of 4th and Main Street) Going Northbound on Main Street Left + Cable Car Square + Fenelon Place Elevator + Cathedral Historic District + St. Raphael's Cathedral Right -+ Canfield Hotel Going Southbound on Main Street Right -+ Cable Car Square -+ Fenelon Place Elevator -+ Cathedral Historic District -+ St. Raphael's Cathedral Left + Canfield Hotel Going Eastbound on 4h Street Right -+ Port of Dubuque -+ Iowa Welcome Center -+ Old Main Historic District -+ Julien Inn Left + Town Clock Plaza + North East Iowa Community College + City Hall + Grand Opera House + Dubuque Museum of Art Going Westbound on 4th Street Left + Port of Dubuque + Iowa Welcome Center + Old Main Historic District + Julien Inn Right -+ Town Clock Plaza -+ North East Iowa Community College -+ City Hall -+ Grand Opera House -+ Dubuque Museum of Art Sign 4 (One sided - Canfield Hotel) FULL MAP Left + Port of Dubuque + Iowa Welcome Center + Town Clock Plaza + North East Iowa Community College (NICC) + City Hall + Grand Opera House + Cable Car Square + Fenelon Place Elevator + Five Flags Civic CenterfTheater + Dubuque Museum of Art Sign 5 (Four sided - Intersection of 5th and Main Streets) Going Northbound on Main Street Right + Dubuque County Courthouse + Historic Old Jail + 5th Street Parking Ramp Left + Redstone Inn Going Southbound on Main Street Left + Dubuque County Courthouse + Historic Old Jail + 5th Street Parking Ramp Right + Redstone Inn Going Eastbound on 5th Street Right + Julien Inn + Canfield Hotel + Iowa Welcome Center + Old Main Historic District Left + Town Clock Plaza + Northeast Iowa Community College (NICC) + City Hall + Grand Opera House + Washington Park + Dubuque Museum of Art Going westbound on 5th Street Right Eo Julien Inn Eo Canfield Hotel Eo Iowa Welcome Center Eo Old Main Historic District Left -+ Town Clock Plaza -+ Northeast Iowa Community College (NICC) -+ City Hall -+ Grand Opera House -+ Washington Park -+ Dubuque Museum of Art Sign 6 (Two Sided - NICC, 7th and Main Streets) FULL MAP Going Northbound on Main Street Left Eo Washington Park Eo Dubuque Museum of Art Right -+ Iowa Street Parking Ramp Going Southbound on Main Street Right -+ Washington Park -+ Dubuque Museum of Art Left Eo Iowa Street Parking Ramp Sign 7 (Two sided - Intersection of 8th and Main Streets) Going Northbound on Main Street Right -+ Grand Opera House Going Southbound on Main Street Left Eo Grand Opera House Sign 8 (Two Sided -Intersection of 11th and Main Streets) Going Northbound on Main Street Left Eo Carne~ie Stout Public Library Eo W. 11 t Street Historic District Going Southbound on Main Street Right -+ Carne~ie Stout Public Library -+ w. 11 t Street Historic District Sign 9 (One Sided -Intersection of 13th and Main Streets) Going North Bound on Main Street Right * mounted on existing sign pole -+ City Hall Sign 10 (One Sided - 3rd Street overpass steps) Right -+ National Mississippi River Museum & Aquarium -+ Harbor Overlook Sign 11 (Two Sided - Intersection of 4th and Bluff Streets) Right -+ Redstone Inn -+ Washington Park -+ Dubuque Museum of Art -+ Carnegie Stout Public Library Left + St. Raphael's Cathedral Sign 12 (Two Sided - Intersection of 5th and Iowa Streets Going Eastbound on 5th Street Left + Dubuque County Court House + Historic Old Jail + Grand Opera House + City Hall Going Westbound on 5th Street Right -+ Dubuque County Court House -+ Historic Old Jail -+ Grand Opera House -+ City Hall Left + Canfield Hotel Straight 1" Dubuque Museum of Art 1" Holiday Inn 1" Julien Inn 1" Five Flags City CenterlTheater 1" Northeast Iowa Community College (NICC) 1" Iowa Welcome Center Sign 13 (One Sided - Outside Five Flags Locust Street Entrance) Right ~ Redstone Inn ~ Dubuque Museum of Art ~ Washington Park ~ Carnegie Stout Public Library Left + Cable Car Square + Port of Dubuque + Old Main Historic District + Iowa Welcome Center Sign 14 (One Side - Outside Five Flags Holiday Inn) FULL MAP Right ~ Town Clock Plaza ~ Cable Car Square ~ North East Iowa Community College (NICC) ~ Grand Opera House ~ City Hall ~ Dubuque Museum of Art ~ Washington Park Left + Port of Dubuque + Iowa Welcome Center + Old Main Historic District Sign 15 (One Side - Outside National Mississippi River Museum & Aquarium) Right ~ Ice Harbor Overlook Left + Ice Harbor Park Sign 16 (Two Sides - Grand Harbor Resort) FULL MAP RighUSth Street ~ Alliant Energy Amphitheater ~ Historic Shot Tower ~ Historic Star Brewery ~ Dubuque County Courthouse ~ Historic Old Jail ~ Grand Opera House ~ City Hall ~ Dubuque Museum of Art ~ Northeast Iowa Community College (NICC) ~ Five Flags Civic Centerrrheater Left/3'd Street + Diamond Jo Casino + River Boat Cruises + National Mississippi River Museum & Aquarium + Ice Harbor Park + Ice Harbor Overlook + Iowa Welcome Center + Old Main Historic District + Cable Car Square + Fenelon Place Elevator Sign 17 (Two Side - Grand River Center) FULL MAP RighUSth Street -+ Alliant Energy Amphitheater -+ Historic Shot Tower -+ Historic Star Brewery 1" Dubuque County Courthouse 1" Historic Old Jail 1" Grand Opera House 1" City Hall 1" Dubuque Museum of Art 1" Northeast Iowa Community College (NICC) 1" Five Flags Civic CenterfTheater Left/3rd Street + Diamond Jo Casino + River Boat Cruises + National Mississippi River Museum & Aquarium + Ice Harbor Park + Ice Harbor Overlook + Iowa Welcome Center + Old Main Historic District + Cable Car Square + Fenelon Place Elevator Sign 18 (One Side - 4th and Locust Street) * on existing pole Right -+ Cable Car Square -+ Fenelon Place Elevator Left + Port of Dubuque + Historic Old Main + Iowa Welcome Center Additional Full Map Signs located at the following places Iowa Welcome Center National Mississippi River Museum and Aquarium River's Edge Plaza