The URL can be used to link to this page

2 4 13 CVB Work Session MatieralsTourism Works in Dubuque Welcome & Overview 2013 Dubuque Area Cham ber of Commerce & Tourism Organizational Chart Chamber Membership 1400 + Stakeholders 1 Board of Directors Representatives of membership & decision making body Division chairs & officers <------- Executive Committee Actions subject to approval of the Board President /CEO Government Relations 1 Staff Membership Community Development 4 Ex-officios 6 Division chairs 12 Board seats 5 Officers CVB Advisory Board I Marketing Convention & Visitors Bureau tourism WORKS in 3 Convention & Visitors Bureau I Welcome & Overview Molly Grover President & CEO Julie Kronlage Director of Sales Lori Fiebelkorn Receptionist Keith Rahe President, CVB Becca Krapfl Marketing Project Manager Angie Coleman Accountant Sara Hanten Vice President of 0 aerations 1 Tyler Daugherty Sports & Events Manager Taylor Kellogg Vice President of Marketing Christine Schmidt Welcome Center Manager Staff Convention & Visitors Bureau I Welcome & Overview INDIVIDUAL 1 FAMILY CONVENTION DELEGATE GROUP TOUR CLIENTS Convention & Visitors Bureau SPORTS COMPETITOR FAMILY & MILITARY REUNION EVENT ATTENDEE tourism WORKS in S Convention & Visitors Bureau I Welcome & Overview CVB Advisory Board Amy Boynton Sandy Conrad Wayne Demmer Randy Gehl Sarah Kluesner Sue Moran Brian Preston Cindy Steinhauser Lynn Sutton Christie Rang Joyce White The Mandolin Inn Ann Cannon Days Inn - Dubuque Jordan DeGree Dubuque County Stacy Farrey City of Dubuque Organization Dyersville Chamber Matter Creative Center Champps Ric Jones City of Dubuque Crust Italian Kitchen Dave Lange Grand River Center Tri -State Travel Stephanie Reuter Best Western Plus Dubuque County John Sutter Conservation Board City of Dubuque National Mississippi River Museum & Aquarium Joey Taylor Mystique Casino City of Dubuque Nancy Webster Dubuque Main Street Dubuque River Rides Mitzi Yordy Grand River Center Five Flags Center - Lodging Full Service Limited Service Bed & Breakfast Camp Grounds Partners - Restaurants - Convenience Stores /Gas Stations - Casinos - City of Dubuque/ Dubuque County - Transportation Motorcoach Dubuque Regional Airport - Outdoors Campgrounds Hiking Biking Trails - Attractions Museums Wineries & Breweries River Cruises Port of Dubuque Schmitt Island - Tri -State Communities Dyersville Balltown Bellevue Galena 7 Convention & Visitors Bureau 1 We l c o m e & Overview Dubuque Visitors • Dubuque welcomed 1.9 million visitors in 2012 • Group tours brought in 4,000 nights of mid- week business • Conventions brought in over 72,000 delegates • The Dubuque Regional Sports Commission attracted over 8,500 competitors tourism WORKS in Convention & Visitors Bureau I Welcome & Overview 2" time in the last three years that Dubuque has won this award. Outstanding Tourism Community of the Year 19 Convention & Visitors Bureau 1 AWARDS Like It Award 1 National Mississippi River Museum & Aquarium 11 Convention & Visitors Bureau 1 AWARDS Travel Iowa Dubuque County Impact Study Expenditures Payroll Employment State Tax Local Tax Year (Millions) (Millions) (thousands) (Millions) (Millions) 2011 302.43 47.79 2.80 13.57 4.02 2010 275.28 2009 254.03 2008 253.66 2007 253.2 2006 236.82 2005 214.72 2004 200.13 2003 186.03 166.84 2002 45.37 45.38 44.22 43.66 41.78 39.69 28.69 37.77 35.25 2.71 2.76 2.67 2.73 2.69 2.6 2.6 2.6 2.53 13.03 12.69 11.61 12.03 11.47 10.86 10.56 10.22 9.23 3.78 3.62 3.35 3.33 3.14 2.93 2.81 2.68 2.42 13 Convention & Visitors Bureau 1 Impact Studies 2500000 2000000 1500000 1000000 500000 0 Dubuque Hotel /Motel Tax Receipts 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 tourism WORKS in 14 Convention & Visitors Bureau 1 Impact Studies w Welcome Center & Hospitality 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Dubuque City Wide Occupancy • 2010 Jan Feb Mar April May June July Aug Sept Oct Nov Dec 6 Convention & Visitors Bureau I Welcome Center & Hospitality 60.0% 58.0% 56.0% 54.0% 52.0% 50.0% 48.0% 2000 -2012 Yearly Average City Wide Occupancy 59.3% 58.5% 55.5% 54.4% 53.2% 52.9% 58.1% 55.5% 548 56.4% 4. 53.3% 52.1% -Actual- -S-tatisti u sed 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011* 2012* *Note 2011 & 2012 Actual Statistics provided tourism WORKS in 7 Convention & Visitors Bureau I Welcome Center & Hospitality 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Dubuque City Wide Occupancy Compared to Smith Travel Research Jan Feb Mar April May June July Aug Sept Oct Nov Dec Entire • Dubuque - Smith Travel Year Smith Travel compares the Top 10 County Hotel Markets in Iowa Counties Include: Polk, Scott, Linn, Pottawattamie, Black Hawk, Johnson, Dubuque, Story, Woodbury & Dallas tourism WORKS in Convention & Visitors Bureau I Welcome Center & Hospitality 2012 Visitor Guide by Request Jan -Dec • January 1 155 • February 1 214 • March 1 1357 ■ Apri I 1 1931 • May 1 1097 • June 1 881 ■ July1615 • August 1 280 • September 1 140 • October 1 109 • November 1 64 ■ Decem ber 1 21 Total VG by Request 1 6,864 Peak requests come in March, April, & May which is when Magazine leads are coming in from ad placements Total VG distributed for 2012 1 98,360 Visitor Guide Pageviews on TravelDubuque.com th e Increase of %Change Pageviews 13,720 6,460 7,260 112.4% Unique Pageviews 9,745 3,845 5,900 153.5% 19 Convention & Visitors Bureau I Welcome Center & Hospitality How VG requests came in 2012 AAA EITA State Requests Magazine Leads Mail Online Phone Reunions 170 171 2,159 2,340 22 1,458 384 160 Convention & Visitors Bureau I Welcome Center & Hospitality \L`7■111:1■ VI ',,(1 i / Ar //, t_4110 ,, rss -, Aos• : ...A:4' --,r- i 't '-7.0,-74; ' WI • N-----74 v a s'a lif■.•11 Marketing Focus Group • An initial survey was sent in January of 2012 to our email database to seek participants for a focus group. • Questions and goals were developed in collaboration with the City of Dubuque. • An array of participants were identified from varying locations, demographics and incomes. • Participants came into Dubuque on August 11th to participate in the focus group. tourism WORKS in 2 2 Convention & Visitors Bureau 1 COLLATERAL PIECES Focus Group Goals • Who is coming? • Why are they coming? • What are they doing here? • How was their experience? • Would they come back? • What would encourage them to come back? • What can the community do to improve their visit? tourism WORKS in 2 3 Convention & Visitors Bureau 1 COLLATERAL PIECES Focus Group Outcomes • Identified 2 visitor trends 1. 30 — 45 years of age, has a family, budget conscience, looking for deals, 1 -2 day trip, Spring /Summer /Fall. 2. 46 -65 years of age, is not budget conscience, appreciates deals but does not require them, travels year round. • Dubuque is not viewed as a week long destination. tourism WORKS in 2 4 Convention & Visitors Bureau 1 COLLATERAL PIECES Focus Group Going forward • Target our marketing for the two groups identified. • Host an additional focus group in the future. • Grow our 21 -30 year old demographic via online surveys. • Surveys were initiated online September 25th. • Results to date: 9,405 Total Entries 00 :00:19 Average Duration 823 Completed Surveys tourism WORKS in 2 5 Convention & Visitors Bureau 1 COLLATERAL PIECES Visitors Guide New for 201 • New Layout • Letter from the Mayor • Suggested points of interest • Dubuque is affordable section • Enhanced Event Features • Highlights on Port of Dubuque & Schmitt Island tourism WORKS in 2 7 Convention & Visitors Bureau 1 COLLATERAL PIECES DUBUQUE, IOWA meeting planner www.traveldubuque. corn convention reinvented. Memorable meetings. noz Just a phone call away. 800.798.4748 I. Yom' • • .I FY __ Meeting Planner Guide • 720 Meeting Planners were distributed to: State Associations Regional Associations National Associations Tradeshow Leads Direct Requests tourism WORKS in 28 Convention & Visitors Bureau 1 COLLATERAL PIECES tours reinvented. 800. 798.4748 ,Nww.traaeldubuque.com Group Tour Manual • 840 Group Tour Manuals were distributed to: Regional Group Tour Leads National Group Tour Leads Tradeshow Leads Direct Requests tourism WORKS in 2 9 Convention & Visitors Bureau 1 COLLATERAL PIECES www.traveldubuque.com Home What to Do Where to Stay Wine & Dine Events Conventions & Groups • tor_ grit C 4.1.116 'k.-41111Iiv,t'llIk. 4 ..; '7 ...re„ !/lam — rvertozion reinvented. Day Trips Maps Plar Your Trip Visitor's Guide Clamber Staff ALONG THE RIVER vacation reinvented.' Facobook Twitter Travel Dubuque Blog Tourism Partners Media R)om Ask Us N)vi Join Email _ist Send an E- Postcari search Lodging Availabliifty I. Winter Fun For The Whole Family NATURE a OUTDOORS SPORTS L REC ARTS SHOPPING Mobile Site vacation reinvented. Along the River Lodging Events Restaurants Gaming Dubuque. Iowa r-f ig, 800 - 798 -8844 tau - Fug-Site,— tourism WORKS in 3 ® Convention & Visitors Bureau 1 COLLATERAL PIECES www•traveldubuque • com Total 1 January - December, 2012 99,013 Visits 957,629 Page views 9.67 Average Pages /Visit 00:13:24 Average Time on Site Top Pages Events Along the River What to Do tourism WORKS in 31 Convention & Visitors Bureau 1 COLLATERAL PIECES Leisure Traveler MINNEAPOLIS Markets Madison Des Moines Chicago Rapids / Iowa City Quad Cities tourism WORKS in 3 3 Convention & Visitors Bureau 1 LEISURE TRAVELER Television K W W L Mar. -Sept. Quad Cities Waterloo Cedar Rapids Iowa City tourism WORKS in 3 4 Convention & Visitors Bureau Convention & Visitors Bureau Radio March - November Cedar Rapids Iowa City Rockford Freeport Madison Quad Cities Manchester Dyersville Platteville Prairie Du Chein tourism WORKS in 1 LEISURE TRAVELER vacation reinvented www.traveldubuque.com 0 ITA 800.798.8844 :„... Print Midwest Living The Iowan Iowa Outdoors Reader's Digest AAA Living USA Weekend Better Homes & Gardens Ladies' Home Journal tourism WORKS in 3 L Convention & Visitors Bureau 1 LEISURE TRAVELER y 'P REL AX TE NA uv REWINO, � EJ R With the mighty Mississippi River at . our front door and breathtaking vistas at every turn. Dubuque. Iowa is the destination for reinvention. Print 2013 Iowa Travel Guide Distributed to 19 Welcome Centers across the state of Iowa that serve more than 500,000 travelers each year tourism WORKS in 3 7 Convention & Visitors Bureau 1 LEISURE TRAVELER REGISTER YOU & YOUR GIRbeck RIENDS N, OW! u•, foal year & we wont to invite you k0 sipping on a Yal herd Enjoy a delicious breokiest si Y end Mirrierd getaway! Mir divine shopping. n takes Mimou or o Bloody rt t is comedienne Leanne Marge Me age. Lomous style of co combines her southern chore, a nd thostage. oromlcs.layleut he, hibnous story telling boulhor own life into an act Ihol keeps 9p°` mina back for mote. www.whatwomsnwantdubuq tsest le.cam schedule of events ............. Br30 am -12 pen •" "' • p:30 am•lOdS am Breokrollon .................................... . oso Fo0ntain• di Bloody • Mary Bar •. Orals-to-Diva r to Makeover Winners Anowuneed...... 0.30 am es. t..M. ant) .lO.1S •m -2r30 pm Plose ........................... 11;00 om•1200mm Pick VOW' in the ........'I pin -(30,2 Delect0 a 0... /3 sessions) ............ ................... ••.. •..••• prn Delectable Desserts •- ••- •" "•.•.•.•....... -.... 1.30 pm-2 pen Surprise: vo Gil Mak.y•••e••• l.. 2,30 Pm ....2.30 Pn'- 3,30 Pm Drab•to-Diva Makeover Reve °I• "" "'�•�•�••� -� Pm. Comedienne Leanne Morgan .................... 2130 pm Event Closes .................................... win a drab-to-diva 1 WITH ADVANCE REGISTRATION] G [VALUED OVER AFTER ! (40ISTN? ONLINE *wOst LnuinSTPUB000CSTYLP.COM 00 COLL 569.557.92001 Advance Registration $4e Register at the Door :S50' EXCLUSIVE VIP Tickets: S65' <m„ lo? Th. only •wenttoma4eroure<p•Pa ,e se!wllh OYla Tick +t yw no 0edthe ionooh 0. n 1l oleo hove ePremum t ;et odmtHorua 1e th.*.e•1M you 011(0 tte9e end you a.'ill rpeHn• ploy w(o1 W ern.n weN.(:A to raa.mb.r U• wont• Limited ea with 40'0M• Reyiaratton only. VIP II not be a•dlabl• for purchase on the day of M0 event. li�ntt•d ameunl avdlable 0<4•t• "i e • Blasts Leisure Travelers Throughout the year, various e.blasts have been sent to our database of over 9,000 emails. tourism WORKS in 38 Convention & Visitors Bureau 1 LEISURE TRAVELER PR Coverage Roadtrips for Families Blog Home & Away Midwest Living Travel Writer Shows August 21— 24, 2012 Sioux Falls, SD 1 33 Interviews January 26 & 27, 2013 Rosemont, IL 1 150 Vendors 18,000+ attendees tourism WORKS in BEST OF THE MIDWEST Plan qour best, vacation qeIl. l WHERE TO GO, EAT, STAY PR Coverage Best of the Midwest 979,000+ distribution 5t�1 year for selection tourism WORKS in 41 Convention & Visitors Bureau 1 PR Collaborative Marketing Voices from the Warehouse Date: September — October, 2013 Location: Warehouse District EstimatectAttwdance,:u1,000 Julien International Bald Eagle Watch Date: January 19, 2013 Location: Grand River Center stimated Attendance: 500 Filn Festival Dubuque Date: April 4 - 7, 2013 Location: Main Street & Downtown Dubuque Estimated Attendance: 2,500 tourism WORKS in 3 Convention & Visitors Bureau i COLLABORATIVE MARKETING Social Media Jr k�J Our efforts include: Facebook Twitter Wordpress Bldg YouTube Pinterest tourism WORKS in Convention & Visitors Bureau Convention Sales New Conferences Appeared all over Dubuque in 2012 ...here are just a few Conference Name Lutheran Women's Missionary League Iowa Grocery Industry Assoc. Society of Retired Nurses Central States Shay Club Gideon International Rural Community College Alliance Attendees 350 400 75 100 200 200 Month June June August September September September Type of Conference Regional State Association Regional Regional State Assoc. National Economic Impact i $360,250 $350,000 $65,625 $87,500 $175,000 $175,000 tourism WORKS in 4 L Convention & Group Sales Convention Sales A look at 2013 Convention Business Conference Name Midwest Fire Ecology Conference Tri-State Histology Symposium Iowa Grocery Industry Association Iowa Hospital Association Iowa League of Cities National Association of State Park Directors Attendees 400 200 400 150 700 250 Month January April July August September September tourism WORKS in 4 7 Convention & Group Sales Convention Sales 1 Shows • Connect Marketplace — Social, Military, Educational, Fraternal meeting planners • Small Market Meetings — Meeting planners who focus on tier 2, 3, and 4 communities to host events • Iowa Meetings Marketplace — Planners from the association and corporate market in Iowa tourism WORKS in Convention Sales I Association Membership Staying involved in State and National Association assists us in keeping up with industry trends and changes. • Iowa Society of Association Executives (ISAE) • Meeting Professionals International (MPI) • Iowa Destination Marketing Association (IDMA) • Religious Conference Management Association (RCMA) • Hospitality Sales & Marketing Association International (HSMAI) • Destination Marketing Association International (DMAI) tourism WORKS in L. Convention & Group Sales Convention Sales Sales Efforts • Familiarization (FAM) Tours — Successfully completed hosting four FAMS in 2012 — International Association of Arboriculture Midwest Chapter booked for 2014 as a direct result of a planner attending a FAM Tour — 2013 dates for FAM are April, August, September, October & November • Iowa Cubs Game 1 June 2012 — Worked with local hotels and attractions to bring Dubuque to Des Moines to talk business with planners from the Central Iowa Area — Iowa Massage Therapy Association selected Dubuque as their conference host as a direct result of this event — Iowa Association of Ambulatory Surgery selected Dubuque as their conference host as a direct result of this event tourism WORKS in Convention & Group Sales Convention Sales Sales Efforts • Creation of new Dubuque Meeting Planner & Group Tour DVD — Thank you Dubuque Racing Association for a grant to complete this project • Monthly Sales Calls • Quarterly Sales Committee Meeting • Involvement with association boards including — Iowa Society of Association Executives — Meeting Professionals International Heartland Chapter committee meeting tourism WORKS in Convention & Group Sales Convention Delegates = Economic Impact • 200. Average Convention Size in Dubuque • 1.5 Days. Average amount of time groups spend in Dubuque • $131,000. Average economic impact to Dubuque per convention tourism WORKS in S E Convention & Group Sales Group Tours • Group tours make up a portion of mid -week business May — October for some full service and many select service hotels • Great business generated from out of state in the group tour sector in 2012. Ohio, Washington, Illinois, Wisconsin, Minnesota, Kansas, Nebraska, South Dakota. We also continue to draw in many Iowa groups for repeat business. • Assisted 2,400 guests on the American Queen as they toured the community of Dubuque eight different times throughout the months of August - November tourism WORKS in S 7 Convention & Group Sales Group Tours One night stay in Dubuque in 2012 per motor coach • Average group size is 35 • $10,937.50 generated from one overnight stay • Our hope for 2013 looking into 2014 is to continue to grow the group market as we look to see younger passengers traveling on motor coaches in the upcoming years. tourism WORKS in L. Convention & Group Sales r 5 S Convention & Group Sales Group Tours D Shows • American Bus Association (ABA) • Heritage Clubs International Peer Group • Travel Iowa Marketplace tourism WORKS in 2013 Group Tour Visits The following is a sample of groups that the CVB has assisted with for the upcoming year: First State Bank, Hill City, KS Castle Bank, DeKalb, IL F & M Bank, Preston, MN Learning & Retirement, Oconomowoc, WI American Queen (July — October) tourism WORKS in Convention & Group Sales Faces of Dubuque's Hometown Hero's Natalie Sacco, Ca rtegra ph Connect Conference $175,000 in economic impact October 2011 Joan Gibson, American Trust & Savings Bank Heritage Clubs International $350,000 in economic impact March 2011 Russell Knight, Mercy Medical Center Iowa Hospital Association $131,250 in economic impact August 2012 tourism WORKS in Convention & Group Sales festivals & Events Hogs Gone Wild Fan Fest Date: February 23, 2013 tion: Five Flags Center & Diamond Jo Casino Estimated Attendance: 1,000 Yr: 1 tourism WORKS in 5 9 Convention & Visitors Bureau 1 FESTIVALS & EVENTS What Women Want, Dubuque Style an Dubuque Style Date: April 6, 2013 ation: Grand River Center is attractions, retail stores, dining establishments stlmatcd Attendance: 500 Yr: 2 tourism WORKS in L 0 Convention & Visitors Bureau 1 FESTIVALS & EVENTS America's River Festival Dubuque's Signature Event vent of the Year in 2009 by the Iowa State Tourism Office Date: June 14 -16, 2013 Location: Port of Dubuque Estimated Attendance: 15 -18k Yr: 9 tourism WORKS in 61 Convention & Visitors Bureau 1 FESTIVALS & EVENTS World Championship Dockdogs Competition Date: November 15 -17, 2013 Location: Five Flags Center J,Limated Attendance: 3,500 (2012) 312 Contestants in 2012 (represented 37 states & parts of Canada) Economic Impact: $475,000 Yr: 2nd year of a 3 year contract tourism WORKS in 6 2 Convention & Visitors Bureau 1 FESTIVALS & EVENTS Dubuque Regional Sports Commission DUBUQUE REGIONAL SPORTS COMMISSION & ECONOMIC IMPACT • Only 10 Convention & Visitor Bureaus are awarded the Regional Sports Authority Grant in Iowa • Dubuque was 1 of 7 to be awarded the grant on the first review • Since 2007, the Dubuque Regional Sports Commission has supported over 110 sporting events • Over 12 National Championship Caliber Events • Over 75 Local Sporting Events • Generated over $32 million in economic impact since 2007 • Attracted over 360,000 visitors from across the U.S. • Creating new sporting events tourism WORKS in L 4 Convention & Visitors Bureau I FESTIVALS & EVENTS 2012 Dubuque Regional Sports Commission • Funded 20 national and regional sporting events • Attracted visitors from around the U.S. and parts of Canada • Generated $5,417,576 in economic impact in 2012 tourism WORKS in L 5 Convention & Visitors Bureau I FESTIVALS & EVENTS Winter Iowa Games WINTER IOWA GAMES JANUARY 25 -27 1 DUBUQUE FEBRUARY 9 -10 I CEDAR RAPIDS Date: January 25 -27, 2013 Location: Dubuque Facilities Estimated A�� c__ 4,500 Yr: 21St lntiernatiivnai Vrayun DudL. Date: September, 2013 Location: Miller Riverview Park Estimated Attendance: GrApla0i6w Gallop Dad;: Jae 15, 2013 Location: Grandview Ave. Estimated Attendance: 1,500 Estimated Economic Impact: $300,000 L Convention & Visitors Bureau 1 FESTIVALS & EVENTS Dubuque Duathlon Date: July 13, 2013 Location: Chavenelle Road Estimated Attendance: 300 Estimated Economic Impact: $55,000 Yr: 4 tourism WORKS in 6 7 Convention & Visitors Bureau 1 FESTIVALS & EVENTS Mantastic Guyathlon Date: August 2 -4, 2013 Location: Various Sport Venues Estimated Attendance: 200 Estimated Economic Impact: S31,000 Yr: 3 tourism WORKS in 68 Convention & Visitors Bureau I FESTIVALS & EVENTS Bud Light Border Battle Date: December 2013 Location: Courtside Estimated Attendance: 150 Estimated Economic Impact: S 14,000 Yr: 2 tourism WORKS in 6 9 Convention & Visitors Bureau I FESTIVALS & EVENTS tourism WORKS in FY 2012 -2013 'INCOME: City Loan Bureau Services Retail Sales Co -Op Programs Grants City of Dubuque Dubuque County Awareness Development (Events) Total 1 EXPENSES: Convention Marketing Group Tour Marketing Independent Traveler Marketing Awareness Development Personnel Administrative Support Services Total -NET 35,000.00 20,000.00 40,000.00 25,000.00 66,500.00 886,716.57 25,000.00 58,500.00 1,156,71637 152,300.00 26,200.00 302,361.57 138,000.00 382,855.00 70,000.00 85,000.00 1,156,71637 0.00 FY 2013 -2014 projected INCOME: City Loan Bureau Services Retail Sales Co-Op Programs Grants City of Dubuque Dubuque County Awareness Development (Events) Total EXPENSES: Convention Marketing Group Tour Marketing Independent Traveler Marketing Awareness Development Personnel Administrative Support Services Total NET 35,000.00 38,000.00 45,000.00 40,000.00 62,000.00 924,844.24 25,000.00 68,000.00 1,237,844.24 154,050.00 24,200.00 323,209.24 152,500.00 426,885.00 72,000.00 85,000.00 1,237,844.24 0.00 7 2 Convention & Visitors Bureau I Projected FY 2013 -2014 Net Income & Expenses FY 2012 -2013 Bureau Services: Visitor Guide 3,000.00 Print Co -Ops 5,000.00 Calendar of Events Others 12, 000.00 Subtotal 20,000.00 Retail Sales: Maps Video Sales Gift Shop 40,000.00 Subtotal 40,000.00 Co -Op Programs: Partner Income 15,000.00 Event Sponsorship 10,000.00 Subtotal 25,000.00 CVB Events What Women Want Weekend 40,000.00 Duathlon 6,000.00 Mantastic Guyathlon 12,500.00 Subtotal 58,500.00 Grants: E ITA State DRA Subtotal City of Dubuque: Hotel /Motel Tax City Loan Subtotal Dubuque County Total Income 1,500.00 50, 000.00 15, 000.00 66,500.00 921, 716.57 - 35,000.00 886,716.57 25,000.00 1.063.216.57 FY 2013 -2014 projected Bureau Services: Visitor Guide 3,000.00 Print Co -Ops 10,000.00 Calendar of Events Others 25,000.00 Subtotal 38,000.00 Retail Sales: Maps Video Sales Gift Shop 45,000.00 Subtotal 45,000.00 Co -Op Programs: Partner Income 15,000.00 Event Sponsorship 25,000.00 Subtotal 40,000.00 CVB Events What Women Want Weekend 25,000.00 Duathlon 8,000.00 Mantastic Guyathlon 10,000.00 Hogs Gone Wild 25,000.00 Subtotal 68,000.00 Grants: E ITA State 50,000.00 DRA 12,000.00 Subtotal 62,000.00 City of Dubuque: Hotel /Motel Tax City Loan Subtotal Dubuque County Total Income 959,844.24 - 35,000.00 924,844.24 25,000.00 1.202.844.24 7 3 Convention & Visitors Bureau I Projected FY 2013 -14 Budget Income FY 2012 -2013 FY 2013 -2014 projected Assoc. Marketing: Assoc. Marketing: MPI 2,000.00 MPI 2,500.00 ISAE 2,500.00 ISAE 2,500.00 Iowa Meetings Marketplace 1,500.00 Iowa Meetings Marketplace 1,500.00 Lead Development 6,000.00 Lead Development 6,000.00 Subtotal 12,000.00 Subtotal 12,500.00 Corporate Marketing: Corporate Marketing: Connect Marketplace 3,500.00 Connect Marketplace 4,000.00 Lead Generation Program 5,000.00 Lead Generation Program 5,000.00 Meetings Quest 5,300.00 Meetings Quest Small Meetings Market 3,500.00 Small Meetings Market 3,500.00 Lead Development 20,000.00 Lead Development 20,000.00 Collaborate Marketplace HSMAI Meet 4,900.00 Subtotal 37,300.00 Subtotal 37,400.00 Bid Process: Bid Process: Presentation 2,000.00 Presentation 2,000.00 Incentives 8,000.00 Incentives 8,950.00 Subtotal 10,000.00 Subtotal 10,950.00 Marketing: Marketing: On Line 1,500.00 On Line 2,000.00 Direct Mail 3,000.00 Direct Mail 2,000.00 Ad Placements 3,000.00 Ad Placements 4,000.00 Subtotal 7,500.00 Subtotal 8,000.00 Convention Services: Convention Services: Supplies 2,000.00 Supplies 1,000.00 Hospitality 1,500.00 Hospitality 1,000.00 Specialty Items 2,000.00 Specialty Items 2,500.00 Subtotal 5,500.00 Subtotal 4,500.00 Hometown Hero: 5,000.00 ' Hometown Hero: 5,700.00 Sports Marketing: Marketing 8,750.00 Event Assistance 66,250.00 Subtotal 75,000.00 TOTAL 152.300.00 Sports Marketing: Marketing 10,000.00 Event Assistance 65,000.00 Subtotal 75,000.00 TOTAL 154.050.00 �� Convention & Visitors Bureau 1 Projected FY 2012 -2014 Budget Expenses 1 Convention (Marketing FY 2012 -2013 FY 2013 -2014 projected Tradeshows: Travel Alliance Partners 3,000.00 ABA 3,200.00 Bank Travel 3,000.00 Heritage Club International 3,000.00 Travel Iowa Marketplace 2,000.00 Subtotal 14,200.00 Group Leader Development: Co -Op Advertising 3,000.00 Direct Mail 3,000.00 Promotions 1,500.00 IGTA 1,500.00 Su btota I 9,000.00 Publications: TOTAL 3,000.00 26,200.00 Tradeshows: Travel Alliance Partners ABA 3,400.00 Bank Travel 3,000.00 Heritage Club International 3,000.00 Travel Iowa Marketplace 1,300.00 Subtotal 10,700.00 Group Leader Development: Co -Op Advertising 3,000.00 Direct Mail 3,000.00 Promotions 1,500.00 IGTA 2,000.00 Subtotal 9,500.00 Publications: TOTAL 4,000.00 24,200.00 7 5 Convention & Visitors Bureau I Projected FY 2013 -2014 Budget Group Tour Marketing FY 2012 -2013 Publications: Visitor Guide Subtotal Media Buys: 0.00 0.00 Direct Mail, Outdoor, Radio, Print 302,361.57 Social Media, TV, Online FY 2013 -2014 projected Publications: Visitor Guide Subtotal Media Buys: 0.00 Direct Mail, Outdoor, Radio, Print 323,209.24 Social Media, TV, Online Subtotal 302,361.57 • Subtotal 323,209.24 76 Convention & Visitors Bureau I Projected FY 2013 -2014 Budget Independent Traveler Marketing FY 2012 -2013 Travel Writers: Site Tours 3,000.00 PR Effort 4,000.00 Subtotal 7,000.00 Hospitality: Educational Material 500.00 Signage 500.00 Event 3,000.00 Local Awareness 1,500.00 Subtotal 5,500.00 Chamber Welcome Center Maintenance /Supplies 3,000.00 Gift Shop 24,000.00 Brochure Distribution 3,000.00 TSTC & IWCA 3,000.00 Subtotal 33,000.00 Education/Staff Development: IACVB Membership 2,000.00 Travel 8,000.00 Tourism Conference 2,500.00 EITA 3,000.00 Subtotal 15,500.00 Local Awareness: Travel Federation /Legislative 3,000.00 Misc. 4,000.00 CVB Staff Conferences 4,000.00 Subtotal 11,000.00 AR Festival 25,000.00 CVB Events What Women Want Weekend Duathlon Mantastic Guyathlon Subtotal TOTAL 30,000.00 4,000.00 7,000.00 41,000.00 138000.00 FY 2013 -2014 projected Travel Writers: Site Tours 1,000.00 PR Effort 4,000.00 Travel Writers Showcase 3,000.00 Subtotal 8,000.00 Hospitality: Educational Material 500.00 Signage 500.00 Event 4,000.00 Local Awareness 1,000.00 Subtotal 6,000.00 Chamber Welcome Center Maintenance /Supplies 2,000.00 Gift Shop 28,000.00 Brochure Distribution 3,000.00 TSTC & I WCA 2,000.00 Subtotal 35,000.00 Education/Staff Development: IACVB Membership 1,500.00 Travel 8,000.00 Tourism Conference 2,000.00 EITA 3,000.00 Subtotal 14,500.00 Local Awareness: Travel Federation /Legislative 2,000.00 Misc. 3,000.00 CVB Staff Conferences 6,000.00 Subtotal 11,000.00 AR Festival 30,000.00 CVB Events What Women Want Weekend Duathlon Mantastic Guyathlon Hogs Gone Wild Subtotal TOTAL 20, 000.00 5,000.00 8,000.00 15, 000.00 48,000.00 152.500.00 Convention & Visitors Bureau I Projected FY 2013 -2014 Budget Awareness Development FY 2012 -2013 FY 2013 -2014 projected 1 CVB Office Staff 223,647.00 CVB Welcome Center Staff 51,380.00 Chamber Support Staff 107,828.00 Subtotal 382,855.00 Administrative 70,000.00 Support Services 85,000.00 TOTAL 537,855.00 * includes new office assistant 4 ill CVB Office Staff 267,245.00 CVB Welcome Center Staff 49,970.00 Chamber Support Staff * 109,670.00 Subtotal 426,885.00 Administrative 72,000.00 Support Services 85,000.00 TOTAL 583,885.00 7 8 Convention & Visitors Bureau I Projected FY 2012 -2014 Budget Personnel Thank you for helping us generate $3.02 million in economic impact in Dubuque County.