Child Safety Program
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MEMORANDUM
May 10, 2006
TO:
The Honorable Mayor and City Council Members
FROM:
Michael C. Van Milligen, City Manager
SUBJECT: Child Safety Program "I Got Caught"
Chief of Police Kim Wadding is recommending that the City participate in a child safety
program sponsored by the Iowa Health Systems (Finley Hospital is the local affiliate)
and endorsed by the Iowa Department of Public Safety.
Each year it is estimated that 500,000 children receive brain and spinal cord injuries in
the United States. More than 800 bicyclists are killed and another 55,000 are injured
while engaged in riding, biking, and rollerblading. During a crash, a properly worn
helmet reduces the risk of death or injury with helmets reducing traumatic brain injury by
as much as 88%.
To promote positive safety practices, the Iowa Health Systems has developed an
innovative way to reinforce the message of helmet safety by incorporating law
enforcement and educational personnel into an injury prevention campaign. Law
enforcement is asked to watch for children wearing their safety helmet while bicycling,
skateboarding and rollerblading. If observed, the child is awarded a "citation"
redeemable at a participating Wendy's Restaurant with a free Fix 'n Mix Frosty.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
(ItA ~.~.,-,/2JL
Michael C. Van Milligen
MCVM/jh
Attachment
cc: Barry Lindahl, Corporation Counsel
Cindy Steinhauser, Assistant City Manager
Kim B. Wadding, Chief of Police
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MEMORANDUM
Date: May 10, 2006
To: Michael C. Van Milligen
City Manager
From: Kim B. Wadding
Police Chief
Re: Child Safety Program "I Got Caught"
INTRODUCTION:
The purpose of this memorandum is to explain a new pilot project offered by Iowa
Health Systems and endorsed by the Iowa Department of Public Safety to highlight child
safety for two to 13 year olds through the distribution of safety "citations" to those
children found wearing their safety helmet while using their bicycles, skateboards,
rollerblades and scooters.
BACKGROUND:
Each year it is estimated that 500,000 children receive brain and spinal cord injuries in
the United States. More than 800 bicyclists are killed and another 55,000 are injured
while engaged in riding, biking, and rollerblading. During a crash, a properly worn
helmet reduces the risk of death or injury with helmets reducing traumatic brain injury by
as much as 88%.
To promote positive safety practices, the Iowa Health Systems has developed an
innovative way to reinforce the message of helmet safety by incorporating law
enforcement and educational personnel into an injury prevention campaign. Law
enforcement is asked to watch for children wearing their safety helmet while bicycling,
skateboarding and rollerblading. If observed, the child is awarded a "citation"
redeemable at a participating Wendy's Restaurant with a free Fix 'n Mix Frosty.
The program is entitled "I Got Caught" and is similar to a Michigan State Police program
designed to encourage children two to 13 years old to wear there bike helmet and
practice safe riding and skating techniques. Iowa Health Systems has partnered with
Wendy's Old Fashioned Hamburgers to highlight the campaign and sponsor the free
safety coupons.
DISCUSSION:
To introduce this program to Iowa, Iowa Health Systems has targeted three Iowa
communities: Cedar Rapids, Waterloo and Dubuque. The local contact for Iowa Health
Systems is Finley Hospital with the kick-off for the program scheduled for May 20, 2006.
Each of the three participating cities receives the attached brochure outlining purpose of
the program. Additionally, the attached "citation" is a sample of the type awarded to the
child found wearing a safety helmet and practicing safe riding and skating techniques.
With summer fast approaching, highlighting safe riding and skating practices allow
officers another positive reason to interact with our youth in a very informative and
rewarding way.
Due to the nature of the program, I did have City Attorney, Crenna Brunwell, review the
material for any concerns and she found none other than to suggest prior awareness to
ensure the community is aware why police are awarding the children with these awards
and highlighting the helmet safety concerns.
RECOMMENDATION:
Child safety is a concern to all of us; this program allows positive reinforcement to our
youth through a small investment of time. The program distribution would include all
police officers but would be primarily focused toward patrol and community policing. I
recommend we participate in this pilot project.
ACTION REQUESTED:
To approve participation with Iowa Health Systems in the "I Got Caught!" project
focused toward highlighting safe riding and skating practices for our youth ages two to
13 years old.
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