Pilot Intersection Painting Project at 18th and Washington Sts.THE CITY OF
Dui
Masterpiece on the Mississippi
Dubuque
kital
All- America City
II h/
2012
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Washington Neighborhood Pilot Intersection Painting Project at 18th
Street and Washington Street
DATE: May 15, 2013
Neighborhood Development Specialist Jerelyn O'Connor is recommending City Council
approval of a pilot intersection painting project at 18th Street and Washington Street.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
btitt44 kr,„709,,,
Michael C. Van Milligen
MCVM:sv
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Teri Goodmann, Assistant City Manager
Jerelyn O'Connor, Neighborhood Development Specialist
THE CITY OF
DUB TE MEMORANDUM
Masterpiece on the Mississippi
May 14, 2013
TO: Michael C. Van Milligen, City Manager
FROM: Jerelyn O'Connor, Neighborhood Development Specialist
RE: Washington Neighborhood
Pilot Intersection Painting Project at 18th and Washington
Introduction
I am transmitting a memo from Washington Neighbors and Washington Neighborhood
Development Corporation requesting City Council approval of a pilot intersection
painting project at 18th and Washington.
Background
In the summer -fall of 2012, Community Housing Initiatives in cooperation with the
Washington Neighborhood Development Corporation completed the Washington
Neighborhood Marketing Plan. The marketing plan is based on research that shows
that resident engagement is essential to a sustainable neighborhood and to the success
of a neighborhood marketing effort. Many of the strategies outlined in the plan focus on
engaging neighborhood residents in activities that cultivate neighborhood pride,
cohesiveness, and confidence. In order to implement the plan, WNDC formed a
business stakeholders group and a resident stakeholders group. Although there has
been a group of neighborhood residents meeting the last few years and planning
neighborhood clean -ups, informational meetings, and social events, the resident
stakeholders group represents an enhanced and intentional effort to engage
neighborhood residents in providing a voice for the neighborhood.
The proposal to do a street painting mural came from this resident stakeholders group
and has been discussed at several neighborhood wide meetings and the last two
neighborhood newsletters.
Discussion
The proposed project is a concrete way of addressing the City Council's goals and
priorities of utilizing arts and culture to engage community members, making our
residents more participatory, and ensuring that arts events are welcoming and inclusive.
Research was done on similar intersection painting programs in other cities. The
residents chose to model this pilot project in Dubuque after a successful intersection
painting program in Portland, Oregon. The research provided practical information on
everything from type of paint to be used as well as reasonable parameters for required
resident approval of the proposed street mural.
In addition, I consulted with Engineering, Public Works, Leisure Services, and Legal
Department on the proposed project. No one had objections to the proposed pilot
project. Street Maintenance Supervisor John Klostermann suggested that the traffic
patterns around the traffic diverter would cause the paint to wear at a faster rate than a
normal intersection and that a maintenance plan is needed for the street mural. The
neighborhood group is intending to repaint the mural on an annual basis to keep
resident involvement alive in this project.
Washington Neighbors and Washington Neighborhood Development Corporation are
planning a day -long "kick off to summer" block party event in conjunction with the street
painting on June 6. This is also the national NeighborWorks America Day of
Community Service and a team of CHI staffers from across Iowa will be in Dubuque that
day to perform a variety of service tasks in the Washington Neighborhood. Funding has
been provided through Neighborworks, Kohl's Care Grant, and a Diamond Vogel
foundation. Washington Neighbors also has a special event permit pending for the
block party /street closing.
Recommendation
I am recommending that the City Council approve this pilot project. It is an effort that
will promote neighborhood cohesion and participation and meets the city council's goals
and priorities.
Encl: Washington Neighborhood Marketing Plan
rpf er��r!_
710Mig,10T
QlssrcALl `o
May 14, 2014
Mayor and City Council Members
Re: Pilot Intersection Painting Project at 18th and Washington
Purpose
The Washington Neighbors group in cooperation with Washington Neighborhood
Development Corporation is requesting City Council approval for a pilot street mural
painting project at the intersection of 18th Streets and Washington Street.
Background
In early 2013, the Washington Neighbors group formed, as part of Community Housing
Initiatives (CHI) sponsored Washington Neighborhood Marketing Plan implementation
activities.
Discussion
The Neighbors group has been meeting since January, and has developed a list of
initiatives to promote neighborhood cohesion and community participation. One of
these is a proposed street painting project, at the intersection of 18th and Washington
Streets surrounding the traffic diverter. This has been tentatively scheduled for June 6,
in conjunction with the national NeighborWorks America Day of community service. A
team of CHI staffers from across Iowa will be in Dubuque that day to perform a variety
of service tasks. This will include (if approved) the street painting, as well as installation
of a community garden on a privately owned lot adjacent to the intersection, and a plant
give -a -way and flower exchange, The CHI team will work with the Washington
Neighbors, as well as the AmeriCorps Green Team, and all other persons interested in
raising awareness of Washington revitalization efforts.
We have researched similar intersection painting programs in other cities. We chose to
model this pilot project in Dubuque after a successful intersection painting program in
Portland, Oregon. By painting a mural in the street, it will create an opportunity for
neighbors to get to know one another by participating in the painting and beautification
in the neighborhood. A tenet of the program is that it provides an ongoing opportunity
for neighbors to get involved. Neighbors will come back on an annual basis to repaint
the mural and keep it looking fresh. Another benefit is that these types of intersection
projects have been shown to slow down traffic and make people more aware of
pedestrians. It is hopes that this project will act as a catalyst for other neighborhood
improvements and a greater sense of neighborhood cohesion.
Residents have gone door -to -door to gain approval and buy -in for adjoining
neighborhood residents in the 18th Street and Washington Street area. To date, 100%
of the residents approached have approved of the street mural and the closing of the
street to accomplish this.
A local artist, Rich Rossignol, agreed to draw a design and oversee the painting project.
Rich has incorporated several Dubuque landmarks in the design to create a uniquely
Dubuque street mural. The AmeriCorps Green Team has obtained a grant from the
Diamond Vogel Foundation for paint supplies. Community Housing Initiatives was also
awarded a grant to support the service activities on June 6. The project is also being
supported by volunteers from Kohl's and a Kohl's Cares grant. Other plans for this Block
Party event on June 6 include live music, food, and theater in Orange Park from 3 p.m.
— 7 p.m. Representatives from Leisure Services, Housing Department, and the
Multicultural Family Center will also be at the park to showcase their summer offerings
for kids and families.
Thank you for your consideration of this request.
Sincerely,
Megan Starr Leo Hickie, Board Chair
Washington Neighbors Washington Neighborhood Development Corp.
Attachment: Draft design of street mural
111111111111111111111
W A I;M,7718M
ei
iCALLIOS
Washington Neighborhood
Marketing Plan
Prepared by Debra J. Dahab and Lori Vidlak
Enquire Research
November 2012
Table of Contents
Background and Process 3
Community Overview 3
Strengths and Challenges 10
Marketing Plan Approach 11
Marketing Objectives 11
Brand 12
Marketing Goals and Target Markets 14
Marketing Strategies Goal #1 15
Marketing Strategies Goal #2 19
Messages, Targets, and Tools 21
Implementation 23
Evaluation 24
Appendices 25
Work Plan
Campaign Example
Sample Good Neighbor Pledge
Positive Story Ideas
Maps
Washington Neighborhood Marketing Plan 2
Background and Process
This marketing plan for Washington neighborhood in Dubuque, Iowa was developed for Community Housing Initiatives (CHI)
as part of a Neighborhood Marketing Program supported by NeighborWorks America Sustainable Communities Program.
Community Housing Initiatives (CHI), a NeighborWorks Network affiliate serving communities across the state of Iowa, has
been working with the City of Dubuque since 2006, and completed the redevelopment of the 36 -unit Washington Court
Apartments in 2009. CHI has made a long -term commitment to real estate development in the Washington neighborhood,
focusing on the rehabilitation of the aging housing stock. Washington Neighborhood Development Corporation (WNDC) is a
key CHI partner in redevelopment efforts and has worked in the neighborhood since 2009 building relationships with
residents, businesses, and other stakeholders.
Consultants from Enquire Research visited Dubuque during the week of August 10, 2012, and met with a wide variety of
stakeholders, including residents, city officials and staff, business owners, Realtors, social service agencies, churches, WNDC
staff and board members, landlords, and school officials. Overall, we met with more than fifty individuals either in person or in
subsequent telephone or email conversations to inform the development of the marketing plan. A draft was presented to
stakeholders for comment and their suggestions were incorporated into the final document.
Community Overview
Dubuque, located on the Mississippi River, is Iowa's oldest town and home to 57,637 residents. Washington neighborhood, one
of Dubuque's oldest and most diverse neighborhoods, covers 55 square blocks and has 1,900 residents. The neighborhood sits
directly north of the city's downtown and is bounded by Elm Street on the East, 22nd Street to the North, Central Ave. on the
West and 11th Street to the South. In the northeast corner, Kniest Street forms a diagonal boundary.
Washington Neighborhood Marketing Plan 3
Washington Neighborhood
Neighborhood Associations
11141Mfillarl
-Ii
Legend
Neighborhood Associations
Washington Neighborhood
Broadway Extended
MIDowntown Neighborhood Council
Historic Bluffs Neighborhood
North End Neighborhood
Point Neighborhood
Valley View Neighborhood
Map provided by the City of Dubuque
Like the downtown and the adjacent older neighborhoods,
Washington neighborhood has many historically significant
residential and commercial structures (see maps in the
Appendix). Eighty -six percent of the properties were built
prior to 1939; many of the buildings date to the 1880s and
1890s. Exterior architecture on many of the older
structures remains basically intact. The architectural detail
adds historic charm to the neighborhood; however, the age
of the housing and commercial stock creates challenges for
maintenance and property values.
The neighborhood's first residents were German and Irish
immigrant families who found work in the commercial and
industrial areas nearby. Parishes and churches were the
center of many family and community activities.
There is architectural uniformity and a consistent visual
"rhythm" as distinctive brick homes with stone detail nestle
close together and share tree -lined street space with wood -
sided homes reflective of classic styles. Front porches are
common and porch rehabilitation has been a focal point of
city efforts to maintain the historic integrity of homes in the
neighborhood.
Central Avenue is the main commercial corridor and a
primary thoroughfare. It has many historic buildings that
could be restored to their former elegance with sufficient
care and resources. Most commercial buildings have
potential residential space on the second floor.
Washington Neighborhood Marketing Plan 4
Central Avenue merchants currently include bars,
restaurants, pawnshops, computer repair, an animal
hospital and a hardware store. Other commercial sites
are scattered throughout the neighborhood, often
located on street corners, including shops, bars, and
repair services. The Five Points area at the north end
of the neighborhood lacks the historic character of the
rest of the neighborhood but offers the services of a
full- service grocery store, pharmacies and fast food
restaurants.
The neighborhood includes Prescott Elementary, a
charter school built in 2005, Crescent Community
Health Center, Orange Park, several churches,
financial services, the Washington Tool Library (a
tool lending service staffed by volunteers), and
numerous social service agencies.
The adjacent Downtown District has seen millions of
dollars of investment in recent years and offers
festivals and other forms of entertainment, plus a
wide variety of restaurants, shopping, and hotels. The
City has been very successful in attracting new
employers to the city and the downtown area.
Redevelopment is currently underway in the
Millwork District, which borders Washington
neighborhood to the south. Projects include the
renovation of a warehouse into apartments, artist
studios, and a food co -op. The Bee Branch Creek
Restoration & Gateway borders the upper northeast
boundary of the neighborhood at Kniest Street,
providing treed green space and connecting to
recreational trails and park space. The neighborhood
is also close to the Pack Site, which was slated for
large -scale retail development until the recent
economic downturn put the plan on hold.
Washington Neighborhood Marketing Plan 5
Washington By the Numbers
Washington neighborhood is home to 1,923 residents, up from
1,654 in 2007. It is a relatively "young" neighborhood, with
28% of residents under the age of 18, compared to 21% in the
City as a whole. There are more residents aged 25 to 34 and
fewer residents over age 65 compared to Dubuque.
The average household size, according to the 2010 US
Census, is 2.4, up from 2.02 reported in 2007. Residents are
racially diverse; 22% are Black or African American; 3%
are Hawaiian or Pacific Islander; and 4% are some other
race. The percentage of White residents is 69 %, in contrast
to 93% for the City. The neighborhood has become more
racially diverse; for example, African Americans made up
9% of the population in 2007 (Community Assessment and
Revitalization Strategies Washington Neighborhood:
Revitalize! Initiative, April 2009).
The majority of residents have low to moderate - incomes,
with 50 -55% of households reporting annual income less
than $25,000 and 80 -85% reporting incomes under
$50,000. The median income is $19,466 (Tract 1) and
$25,830 (Tract 5) compared to $42,788 for Dubuque.
There are 799 occupied housing units according to the
2010 US Census, including 450 single - family and duplex
units. The vacancy rate in 2010 was 13.7% compared to
13% reported in 2007. Seventy -three percent of the units
are renter - occupied, compared to 34% for the City.
Washington Neighborhood By The Numbers*
Washington
City
Total Residents
1,923
57,637
Children underage 18
28%
21%
Residents age 25 to 34
17%
13%
Residents over age 65
8%
17%
White
69%
93%
African American
22%
5%
Median Income
$19,466 (Tract 1)
$42,788
$25,830 (Tract 5)
Income Categories
Tract 1 (Tract 5)
City
Under $25,000
54.9% (47.5%)
26.5%
$25,000 - $34,999
15.6% (17.6 %)
14.0%
$35,000 - $49,999
12.0% (15.6 %)
17.1%
$50,000 - $74,999
7.4% (12.7 %)
19.1%
$75,000 and over
10.1% (6.6 %)
23.3%
Education
Tract1 (Tract 5)
City
Age 18 -24
Less than high school
21.1% (27.6 %)
8.5%
Bachelor's degree or higher
28.9% (3.9 %)
10.2%
Age 25 and over
High school or higher
69.7% (83.1 %)
88.4%
Some college or Associates
Degree
23.4% (38.8 %)
25.0%
Bachelor's Degree or higher
12.4% (5.9 %)
26.4%
Housing
Tract 1 (Tract 5)
City
House Units - occupied
799
Single- family and duplex units
450
Vacancy rate
13.7%
6.1%
Owner- occupied
27.3%
65.7%
Household size
2.41
2.28
"AII information except Income and EducationaIAttainment is from the 2010 USCensus Income and education
information is from estimates by the US CensusAmerican Community Sun+ey for 2005 - 2009 for Tract 1 and Tract 5.
Washington Neighborhood Marketing Plan 6
Redevelopment Program: Washington Revitalize!
In 2004, the City of Dubuque kicked off Washington Revitalize! a comprehensive program to revitalize Washington
neighborhood. A visioning process was completed in 2007 (Washington Neighborhood Revitalize! October 2007); in 2009,
a Citizen Coordinating Committee of residents, business owners, public officials, employees, and property owners
developed a plan with strategies in three main areas: economic development; family, youth, and education; and housing
(Community Assessment and Revitalization Strategies "Washington Neighborhood: Revitalize!" Initiative, April 2009). The
goal of the plan is to inspire stakeholders to collaborate with the City to continue neighborhood improvements to revitalize
the historic core.
A major outcome of the planning process was the
creation of the Washington Neighborhood Development
Corporation (WNDC) in 2009. WNDC is responsible for
promoting a variety of activities in the neighborhood,
including resident engagement, business development
(particularly in the Central Avenue area), and marketing
the neighborhood to attract homebuyers and new
business investment.
"The mission of Washington Neighborhood
Development Corporation (WNDC) is to empower
people and revitalize Washington neighborhood in a
sustainable manner by leveraging public and private
resources to promote housing, economic opportunity
and human potential."
The City estimates that $33 million has been invested in Washington neighborhood to date. This includes $8 million from the
City of Dubuque, $11.5 million in private investment, and $13.4 million for Prescott School.
In the past six years, the City has helped 46 buyers purchase and /or rehab their first home, provided 79 new and existing
homeowners with rehab funding, and helped improve 30 rental properties with HUD HOME and lead -based paint funding.
Rehab programs include construction of historic front porches with a two -fold purpose: bringing back the turn -of- the - century
look of the homes and encouraging people to spend time on the porch and with their neighbors.
Housing projects have included a partnership between the City and Dubuque Bank & Trust Community Development
Corporation to purchase and rehab the Washington Street Row Houses and a $7 million redevelopment of the Dubuque Casket
Company into the 36 -unit Washington Court Apartments and Crescent Community Health Center by Community Housing
Initiatives and Gronen Properties and Gronen Restoration. CHI, WNDC, and the City of Dubuque continue to use private and
public funds to acquire and rehabilitate targeted properties in Washington neighborhood.
Washington Neighborhood Marketing Plan 7
Real Estate Market resulting in a financing gap and disincentive to private
investment.
According to the Dubuque Multiple Listing Service (MLS),
30 single - family dwellings in Washington neighborhood
sold between October 2009 and August 2012, with a price
range of $10,600 to $146,000. The median sales price was
$32,250. Average sales to list price for the properties was
80% compared to 97% for all single - family Dubuque
listings for the same time period. The average number of
days on the market for Washington neighborhood listings
was 83, compared to 76 days for Dubuque. These sales do
not include transactions outside the MLS, including the
Washington Street Row Houses, which were sold by the city
and by Dubuque Bank & Trust CDC and priced at $95,000
and $85,000; and other City -owned rehab properties.
There were 18 multi - family sales in Washington
neighborhood through the MLS for the same time period,
with sales price ranging from a high of $25,500 to $252,500.
Realtors who met with consultants during the site visit said
that the appearance of the neighborhood and perceived
safety concerns deter some prospective buyers. The age of
the properties, deferred maintenance and the functional
obsolescence of many buildings add to the challenges. The
cost of purchase and rehab can exceed market value,
The lack of off - street parking can be an additional barrier to
sales. Realtors observed that buyers have purchase
alternatives in other neighborhoods they perceive to be
"safer" or a "better investment." The Realtors we spoke
with would like to see the City adopt a more consistent
rehabilitation approach that focuses on entire blocks, as
they believe that would show more progressive success in
property improvement (see map Improvements in
Washington Neighborhood Properties in the Appendix).
Washington Neighborhood Marketing Plan 8
Incentive Programs
Washington neighborhood homebuyers may qualify for up to $40,000 in purchase incentives through a combination of 0%
interest, forgivable purchase and improvement loans and deferred - payment (due upon sale) loans for the purchase and rehab
of existing homes.
A tax abatement program eliminates increases in property
taxes on improvements to the home for 10 years. This
abatement program also applies to commercial properties
for a three -year term.
Current neighborhood homeowners may also qualify for 5-
year forgivable home improvement loans up to $5,000.
Unlike programs targeting other areas of the city, there are
no income eligibility requirements in the Washington
neighborhood.
HOMEOWNER PURCHASE INCENTIVES
$ Amount
Interest
Term
$5,000
0%
5 -year forgivable
$10,000
0%
Deferred payment (due on sale)
• No income requirements
• Can be used for owner - occupied single family or duplex
• 20% of purchase price up to $15,000
• Borrower must put 3% down, 2% can be gifted
• Home must be inspected and any code violations corrected
• Buyers must complete a homebuyer workshop
• Iowa Housing Finance Authority offers an additional $2,500 in down
payment and closing cost assistance
• 10 -year property tax abatement on improvements
• Buyer maybe eligible to receive the entire package
Washington Neighborhood Marketing Plan
HOME IMPROVEMENT INCENTIVES
$ Amount
Interest
Term
$5,000
0%
5 -year forgivable
$10,000
0%
Deferred payment (due on
sale)
$10,000
0%
20 -year term; $42 per month
• No income requirements
• Can be used for owner - occupied single family or duplex
• Buyer can receive the entire package of purchase incentives plus all
the home improvement incentives on a city rehab property, as rehab
costs are passed to the buyer in the purchase price
• 10 -year property tax abatement on improvements
BUSINESS INCENTIVES
Facade Improvement
Grant
Up to $50,000; $30,000
level 1 with 2:1
city /owner match; match
for level 2 is 1:1
Review by
WNDC, Econ Dev
Dept and City
Council approve
Downtown
Rehabilitation Loan
Program
Up to $300,000 during
the life of the building;
3 %; 20 -year term;
includes employment
and housing incentives
Must be
approved by the
City Council and
Econ Dev Dept
Planning and design and facade grants available through the City.
Dubuque Main Street also has programs
• 3 -year property tax abatement available for commercial
• Tax- increment - financing in the Downtown Urban Renewal Area, which
includes Washington neighborhood
• Preference to Central Avenue building owners
9
Strengths and Challenges
The following lists are based on meetings with stakeholders, review of materials, and the consultants' observations.
engtjs
Community Oriented Policing (COP) program.
Substantial city investment in housing rehabilitation and infrastructure.
Emphasis on sustainability.
City commitment to the historic integrity of the neighborhood and quality
rehabilitation.
Multicultural center in the neighborhood and commitment by the City to
make Dubuque an inclusive community where all people feel welcome.
Private investment in Casket Company rehab.
New property owners are excited about the neighborhood.
Some businesses are invested in the neighborhood and want to be a part of
improvements.
Neighborhood businesses interested in starting business association.
Lenders have supported the neighborhood.
Neighbors are interested in helping one another.
Charter school with an attractive facility, quality programming, and a
principal who is interested in marketing the benefits of the school to the
community at large.
Blocks that have benefited from homeowner loan programs for
maintenance and improvements.
Exterior residential improvements, including porches (high visibility).
Committed stakeholders who are vested in the neighborhood and support
improvements (Realtors, City, banks, Dubuque Main Street).
Washington Neighborhood Development Corporation.
A neighborhood strategy and development plan.
Purchase and rehabilitation incentives in place - no income limitations.
q lenges
Landlords who do not maintain their properties and do
minimal tenant screening.
Landlords not interested in HOME rehab loan programs
because rent would be lower than current section 8 vouchers
allow.
Tenants who are not responsible neighbors.
Litter and trash in the neighborhood.
Vacant buildings and properties that are in poor condition.
Types of businesses in the Central Avenue Corridor seen as
undesirable (bars, pawnshops) and attracting the "wrong kind
of people."
Uncertainty about most effective ways to work with Realtors.
Dubuque community residents (who live outside the
neighborhood) perceive the neighborhood to be unsafe.
Media depiction of neighborhood reinforces "unsafe" label.
Resident association disbanded and has not reformed.
Lack of business and tenants' associations.
Neighbors are challenged by their differences when it comes to
working together.
Housing perceived as poor investment, given age and deferred
maintenance.
Costs to purchase and rehab can exceed market value, resulting
in financing gap and disincentive to private investment.
Lenders say City incentives are sufficient; problem is lack of
loan applicants.
Washington Neighborhood Marketing Plan 10
Marketing Plan Approach
This marketing plan is based on research that shows that resident engagement is essential to a sustainable neighborhood and
to the success of a neighborhood marketing effort. Residents must be responsible for their own properties and, in part, for the
appearance of public spaces they share. For this reason, many of our strategies focus on engaging neighborhood residents in
activities that cultivate neighborhood pride, cohesiveness, and confidence. This includes activities that inform residents of
important developments in the neighborhood, help them get to know their neighbors, and empower them to become involved
in neighborhood change. The priority strategies in the plan deliberately focus on internal audiences and key stakeholders
before moving on to the broader community.
The City has led the revitalization efforts in the neighborhood with quality housing rehabilitation that meets market needs;
infrastructure improvements; community oriented policing; financial incentives to boost home ownership affordability and
help current residents maintain and improve their properties; business incentives; and policies to help landlords screen
undesirable tenants. The City has committed to continuing their strong support of the Washington neighborhood through
participation in the execution of this marketing plan and beyond. We urge the City to use the map in the Appendix of
neighborhood improvements for block -by -block strategizing about needs and opportunities to maximize the impact of
redevelopment dollars.
We believe that other ongoing initiatives in Dubuque offer opportunities for the Washington neighborhood. The Millwork
District Revitalization continues to energize the Downtown area and offers opportunities for urban living. Washington
neighborhood can benefit from this momentum, including planned amenities that are within walking distance for
neighborhood residents. The City's aggressiveness and success in recruiting new employers and jobs to the area provides
opportunities as well.
Marketing Objectives
• The neighborhood has a strong, positive image internally and externally.
• Properties, including homes, businesses, and public areas are well kept and in good physical condition.
• The real estate market is healthy, with sufficient interest from buyers, renters, landlords, and business owners.
• There are a variety of thriving businesses offering goods and services to residents and others from the Dubuque
community.
Washington Neighborhood Marketing Plan
11
Washington Neighborhood Brand
A brand is what the neighborhood stands for, a promise made to potential residents and visitors, and the personality the
neighborhood conveys. A logo, tagline, and colors are creative elements that reflect the brand. The brand itself is represented
by the homes, the businesses, the landscape and streetscape, and how residents interact with each other and with others on a
daily basis.
Stakeholders, including residents, business owners, city officials and staff, Realtors, human service agencies, school officials,
lenders, and community development leaders helped define the brand for Washington neighborhood.
Key Brand Elements:
• Urban lifestyle: people walk or bike to work, to stores, to
parks, and entertainment - you don't need a car to get around.
• Distinctive architecture: classic residential and commercial
structures are being preserved and restored to reflect the
neighborhood's turn -of -the century working class river town
history.
• Colorful: there is rich diversity among neighbors;
neighborhood events are crowded and lively with a mix of ages
and cultures; bright flower plantings enhance the distinctive
round traffic diverters on several major streets; some historic
homes are painted with a rich color palette.
• Closeness: the buildings are close, the trees create an
enveloping canopy, and neighbors interact on the sidewalks,
on front porches, and in the park; neighbors welcome and help
each other.
Washington Neighborhood Marketing Plan
12
Brand Statement and Logo
Once the "port of entry' fornew families coming to Dubuque, the Washington neighborhood is now home to a diverse array of
people of all ages who crave the convenience of an urban lifestyle, appreciate the craftsmanship of abygone era, and wantto
know their neighbors. Early residents walked to jobs in the downtown and surrounding areas and bought goods and services
from lo cal merchants: today's residents walk the same tree -lined streets to work, shopping, and entertainment in a colorful
urban environment. Public andprivate restoration and renewal activities continue to showcase a distinctive mix of historic
housing and commercial opportunities. Grounded in atradition of "front porch friendliness: the neighborhood is awelcoming
and comfortable place for people who value the past, embrace the future, and respect each other.
OpatgR1
9ss/cauy r
Washington Neighborhood Marketing Plan
13
Marketing Goals and Target Markets
Goals for this marketing plan reflect a phased approach with Phase One focusing on physical improvements and "internal
marketing" efforts that build pride and enhance the overall appeal of the neighborhood, while Phase Two focuses on
promoting the neighborhood to new prospective investors. As the old adage says, "You only have one chance to make a
first impression" so it is critical that the neighborhood look as good as possible before inviting "external markets" in
to take a look.
Phase One - Goal #1: Engage residents,
landlords, and business owners to build a
neighborhood culture of cohesiveness,
pride and mutual respect, where property
is well maintained and demonstrates pride
and investment.
Target Markets (Internal):
• Neighborhood Residents
(homeowners and tenants)
• Landlords
• Business Owners
Washington Neighborhood Marketing Plan
Phase Two - Goal #2: Promote a strong, positive image of the
Neighborhood to attract new homebuyers, responsible renters,
landlords, and new businesses and encourage private investment.
Target Markets
Buyers
• 1St time homebuyers
• Couples, singles, families with kids
• Residents new to Dubuque
• Responsible renters
• Grew up or have family connection to the neighborhood
• Work in or near downtown
• Responsible landlords
• Businesses
Influencers
• Neighborhood residents
• All Realtors selling properties in Dubuque
• Neighborhood and Downtown -area employers and
employees, including school and service agencies
• Media and the Community
• Lenders
14
Marketing Strategies — Goal #1
Build a neighborhood culture of cohesiveness, pride, and mutual respect.
1.1 Establish a recognizable brand for the
neighborhood by using the logo and marketing
messages contained in this plan consistently in
neighborhood signage and all marketing
communications about the neighborhood.
1.2 Extend the visual brand throughout the
neighborhood or well - travelled portions of
the neighborhood through signage, flags (on
homes or streets), murals, street, sidewalk,
diverter painting or plantings that use logo
colors, benches, business trash receptacles,
permanent signage, billboards, decals etc. that
display the logo and colors.
1.3 Develop a fun and thought- provoking one-
page Good Neighbor Pledge (see sample in the
Appendix) for use in the "Hello Neighbor!"
packet and distributed in Eagle Grocery sacks.
Prescott School children might be paired with
older residents to develop the pledge as part of a
neighborhood awareness /art /afterschool and
intergenerational activity.
Washington Neighborhood Marketing Plan
1.4 Develop a "Hello Neighbor!" Packet in
recyclable bag containing Good Neighbor Pledge,
refrigerator magnet with key phone
numbers /web addresses (inspector, bike patrol,
complaints, etc.), business directory, map of the
neighborhood with parks, businesses, churches,
school identified, information about COP with
photographs and description of officers, info
about Tool Library, marketing info about the
school, information about resident association
and ways to get involved, and Facebook /website
information for calendar of events etc.
Distribution: Hand delivered to all current
residents AND new residents by Block
Ambassadors (see Block Ambassador program
described below) and landlords.
1.5 Develop a Neighborhood Newsletter as a
simple one -page (front /back) document that
showcases a resident of the month /quarter and
business leader /landlord of the month /quarter;
serves as a consistent reminder of how to be a
responsible neighbor; and informs residents and
businesses about homes for sale in the
neighborhood, any purchase incentives that
might apply and opportunities for home
maintenance loans and facade improvement
programs.
15
Newsletter Distribution: Hand delivered door -
to -door where feasible using Block Ambassadors.
Also distributed by willing landlords and available
for pickup at businesses, social service agencies,
and churches. Branding: Newsletter
content /feature stories should be used to reinforce
the neighborhood brand. For example, stories that
emphasize how neighbors help each other; the
diverse and welcoming nature of the
neighborhood; residents who have renovated
historic homes; residents who walk /bike to work;
features about Neighborhood history; profiles of
people so that others get to know their neighbors,
including neighborhood businesses.
1.6 Start a volunteer Block Ambassadors
program. (Identify one resident to serve as the
Coordinator of the program.) Residents
volunteer to be the Ambassador for their block
or a larger geographic area to distribute
welcome packets, deliver newsletters, inform
residents of upcoming meetings and events, and
solicit resident volunteers as needed. Realtors,
Landlords and City Staff alert Block Ambassador
Coordinator to new residents as they move into
the neighborhood. Coordinator then alerts the
appropriate Block Ambassador.
1.7 Recognize residents, business owners, and
landlords for maintenance and
improvements that enhance the
block /neighborhood. Create movable yard
Washington Neighborhood Marketing Plan
signs that proclaim "Proud Property Owner" and
choose a yard of the month, home of the month,
garden of the month and /or business of the
month. Each sign should include the
neighborhood logo and website /Facebook
address.
1.8 Support the development of strong resident
engagement and seek opportunities for
leadership and messaging training for resident
leadership (ex. NeighborWorks Training slots) to
build a sustainable association and to develop
residents /business owners into effective
"spokespeople" for the neighborhood.
1.9 Create a neighborhood Website and /or
Facebook presence to showcase events, photos,
recognize model residents and business owners,
promote the resident association, link to WNDC,
and list properties for sale. Website design and
content should reinforce the brand.
1.10 Develop a short (5- minute) neighborhood
video to showcase model residents and business
owners talking about what they are proud of and
why they live there. Post on YouTube and link
from various websites and Facebook pages:
WNDC, City site, lender and Realtor sites,
business /landlord sites; show at neighborhood
events as appropriate ex. Welcome Dinners and
at City functions.
16
1.11 Dilute /replace negative content with positive
messages using Facebook, WNDC website,
YouTube, newsletters and other publicity. Seek
opportunities for positive publicity by sending
stories and photos of local model residents and
business owners, and well- respected /high-
profile neighborhood champions to small and
large newspapers, TV stations. (See Positive
Story Ideas in Appendix.)
1.12 Hold quarterly clean -up events. Distribute
materials that carry the logo and promote the
brand: i.e. recyclable neighborhood tattoos.
Volunteers should wear t- shirts to support the
brand.
1.13 Hold an annual neighborhood social event
that supports the brand. Use it as an opportunity
to promote the Good Neighbor Pledge and to
make residents aware of properties available in
the neighborhood so they can become "unofficial
sales people." The first event could be held in
summer or fall 2013 and could be a rallying
point for the branding, the marketing plan and
exciting changes in the neighborhood. (Also see
Campaign Example in the Appendix). Distribute
materials that carry the logo and promote the
brand: i.e. recyclable neighborhood tattoos.
Washington Neighborhood Marketing Plan
1.14 Convene a landlord group to evaluate current
rental property incentives and explore new
options of encouraging landlords to become
better property stewards.
1.15 Implement a tenant education program
(could be done city- wide). Adapt an effective
program used elsewhere (i.e., Rentwise from
Minnesota).
1.16 Promote the adoption of the International
Property Maintenance Code (IPMC) as the
standard for housing and commercial code
enforcement citywide. The City's existing code
is based on HUD "minimum quality standards"
that may not reflect the level of property
maintenance required to bring the overall
quality of housing and commercial property in
the neighborhood to a more acceptable level of
appearance.
1.17 Identify ways to promote Washington
neighborhood successes at citywide events
that recognize community contributions.
1.18 Consider ways to provide additional off -
street parking for residents, as Realtors say
secure parking is a significant barrier for
prospective buyers.
17
Strategies in Community Assessment and
Revitalization Strategies "Washington Neighborhood:
Revitalize!" Initiative, April 2009 that should be
implemented to support Goal #1:
E -5.1 Improve the visual appeal and safety of
the neighborhood through improvements to
the public streetscape, such as improved
lighting, banners, signs, street trees, and
landscaping.
H -4.1 Design public improvements such as
streetscapes and 'pocket parks' to project
an image of the neighborhood as a "cool
neighborhood" that welcomes all. Note:
Improvements should project the brand
consistent with this plan.
F -5.4 Develop a refuse and recycling program
that helps beautify the neighborhood,
educates the community about
environmental stewardship, and creates
jobs. Note: Enquire Research marketing
consultants believe that the refuse program
should make trash barrels available
throughout the neighborhood, as they are a
necessity in an area that promotes an urban,
walkable environment. Having an alternative
to throwing trash on the ground provides an
Washington Neighborhood Marketing Plan
opportunity to develop a social norm of proper
trash disposal that is consistent with the "Good
Neighbor Pledge. " Businesses located near the
trash receptacle could take responsibility for
emptying the trash on a daily basis.
E -4.1 Establish development programs that
focus on attracting niche businesses that
cater to the neighborhood and the local
conditions such as cultural diversity,
walkability, and historic value.
E -5.4 Consider a separate City sponsored
program of cosmetic enhancement to
Washington Neighborhood businesses by
providing generous funding for more
attractive business signs, awnings, down -
lighting, etc. that would create a stronger
visual appeal. Such a program should be tied
to business owners' willingness to participate
in a technical support program to help ensure
longevity. Note: Signage should reflect the
neighborhood brand.
E -3.6 Organize a local merchant's association,
particularly along Central Avenue.
H -1.5 Consider Historic District designation.
(See maps in the Appendix).
18
Marketing Strategies — Goal #2
Promote a strong, positive image of the neighborhood.
2.1 Develop branded print sales materials for use
by Realtors, lenders, City staff and downtown
employers. We suggest four distinct pieces:
• Neighborhood Assets - what makes the
Washington neighborhood a great place to
live? Emotional appeal - includes amenities,
people, lifestyle, and other assets. Note: The
assets piece could serve as the basic brochure, with
the other materials as one -page stand- alone pieces
that could be inserted into the brochure.
• Buyer Incentives - what makes the
Washington neighborhood a great value?
- Up -beat description of incentive
programs.
• Duplex Your Life - promotes the benefits
of owner- occupied rental property.
Spotlight how this could make sense for
parent /adult child who want to live close
to each other, friends, or others who want
to "choose their neighbors."
• Walk /bike to work - why the
Washington neighborhood is a great place
to live for people who work in the
downtown area. Modern, could be
"personalized" for employees of big
companies, age 21 - 45.
Washington Neighborhood Marketing Plan
2.2 Develop a work plan to distribute branded
sales materials to Realtors, lenders,
downtown and neighborhood employers (and
employees), neighborhood businesses,
schools, and service agencies. The plan should
include presentations to Realtors, lenders,
employers and economic development staff who
work with new employees moving to Dubuque.
2.3 Develop a PowerPoint presentation
highlighting neighborhood assets and benefits to
be used with various audiences, including
Realtors and employers. The information and
appeals should be targeted to the needs of the
specific audience by inserting and deleting slides
as appropriate. Could link to short video
described in 1.10.
2.4 Hold open houses for current residents to
showcase properties on the market with the aim
of developing residents as "unofficial sales people"
who can offer positive testimonials about the
neighborhood.
19
2.5 Work with Realtors to promote rehabbed
residential properties through open houses
and other activities that invite key audiences
into the neighborhood. Create a theme for the
open house that supports the neighborhood brand
and invite downtown employers, lenders, and
neighbors.
2.6 Co- market neighborhood with Prescott School
marketing activities. Include the benefits of
Prescott prominently in "neighborhood asset"
materials.
2.7 Develop a neighborhood tour that may include
business open houses and the showcasing of
significant sustainable improvements such as the
green alley program. This strategy should be
implemented once resident engagement is strong
and external improvements are prominent.
2.8 Work with businesses to hold open house
events to bring in area residents and people in
the Dubuque community.
Washington Neighborhood Marketing Plan
2.9 Work with other community organizations to
include neighborhood properties in existing
home tours.
20
Messages, Targets and Tools
Consistent, quality messaging is key to the success of any marketing plan. We recommend conducting messaging training with
all stakeholders who may be viewed as "spokespeople" for the area. This would include resident leaders and other volunteers,
staff from partnering agencies and the City, business owners and responsible landlords. Messaging training would not only
include information about the kinds of phrasing and imagery to choose when speaking, writing, or developing new materials
about the neighborhood, but also how to most effectively use the marketing tools that will be developed through the
implementation of this plan.
Target Markets
Messages (not actual copy, but suggested content) WE
iiiiE
Choose your Neighbor...Do you know someone who would love to live in this
Current Residents neighborhood? There are great deals for qualified buyers!
Realtors
Consider offering incentives for referrals resulting in a purchase; for example, a
new washer and dryer or other home appliance or gift certificate to Lowes or
Menards.
What it means to be a good neighbor.
The Washington neighborhood is a progressive and diverse urban community
that is undergoing millions of dollars of new investment and offers a great value
for homebuyers.
The neighborhood boasts a mix of housing choices within historically significant
structures showcasing fine craftsmanship and eye- catching architectural details.
Restoration efforts use good design and address sustainability.
The Neighborhood is in the center of the city. Residents are within 5 - 10
minutes walking distance from:
• A full- service grocery store
• Several pharmacies
• A hardware store
• A variety of restaurants
Washington Neighborhood Marketing Plan
Informational materials for family /friend
potential buyers including Assets /Great
Place to Live, Buyer Incentives, Duplex Your
Life, video
Newsletter, Facebook, website, social event -
could be part of brand launch campaign,
Good Neighbor Pledge, Hello Neighbor
Packet, Block Ambassadors, Clean -up and
other events
PowerPoint for educational group and one-
on -one presentations
Informational materials for clients including
Assets /Great Place to Live, Buyer Incentives,
Duplex Your Life, video
Open houses and eventually, neighborhood
tours
21
Target Markets Messages (not actual copy, but suggested content)
Employers in the
Area
Landlords
• A community health center
• Atoollibrary
• City parks
• Jobs in the greater downtown area
• Prescott Elementary Charter School and its playground
• Shopping and entertainment
• Downtown and the Millwork District
• The Bee Branch, an urban parkway with trail access
• Bike paths
• Churches
• An animal hospital
• Banking services
• Community gardens
• Farmer's market
• Food cooperative
Purchase incentives make the neighborhood an incredible value for qualified
buyers who want to own a rehabbed property or love to do the work
The neighborhood is a becoming a model for sustainable living, including
recycling pickup, community gardens, green alleys, etc.
Grounded in a tradition of "front porch friendliness," the neighborhood is a
welcoming and comfortable place for people who value the past, respect each
other, and want to be part of a community.
Include Dubuque Sustainable Community logo
Emphasize "new urban lifestyle," including walk /bike to work and purchase and
rehab incentives.
Same message as Realtors without the purchase incentives information.
Tools
PowerPoint presentations to employers,
materials to include Duplex Your Life, Buyer
Incentives, Assets /Great Place to Live,
Walk /Bike to Work
Good neighbor pledge in Assets /Great Place
to Live for tenants /prospects
Washington Neighborhood Marketing Plan 22
rget Markets Messages (not actual copy, but suggested content) MI MI
Current Businesses Focus on substantial investment dollars flowing into the neighborhood and the
and Prospects support and incentives that WNDC, Dubuque Main Street and the City offer.
Media and
Community
The Washington neighborhood is a progressive and diverse urban community
that is undergoing millions of dollars of new investment, is home to lots of great
people, and offers a fantastic value for homebuyers.
Positive messages that support the brand (see Appendix: Positive Story Ideas)
Implementation
Newsletter, progress updates on marketing
plan
Good Neighbor Pledge and newsletter
available for customers
Logo, visual branding, press releases,
positive news stories and features, YouTube
video, Facebook, websites, and eventually
events
This marketing plan is ambitious and detailed. It will take a team of dedicated stakeholders to implement it successfully. We
suggest that the partners come together to share their current databases to build a Master Contact List of key stakeholders
who need to be involved in, and /or kept apprised of, the marketing plan implementation, including government officials and
staff, Realtors, lenders, homeowners, tenants, landlords, business owners, managers of social service agencies, churches,
foundations, funders, business people, and former residents.
The contacts should also be invited to join one of three leadership teams who will work together to implement the strategies
detailed in the marketing plan.
1) Residential Property Team: Comprised of Realtors, homeowners, landlords, tenants, city housing staff, and
public safety personnel who will work on strategies related to residential property improvement and sales.
2) Business Development Team: Comprised of local business owners, lenders, community service agencies and
other business champions in community who will work on strategies related to business property improvement
and sales.
Washington Neighborhood Marketing Plan
23
3) Dubuque Community Champions: high profile individuals who will work on policy and systems change
strategies that engage the entire community (i.e., adoption of the International Property Maintenance Code).
A Coordinating Committee composed of equal representation of residents, businesses, and city staff will be responsible for
developing the Master Contact List and keeping all stakeholders informed of implementation activities through simple
monthly or bi- monthly email Progress Reports. The Coordinating Committee could be as small as the three leaders of the
residential, business, and champion teams and should not be any larger than nine members.
The Coordinating Committee would meet quarterly to discuss progress of the teams and to make sure that activities are
coordinated. We suggest an annual celebratory meeting of all teams combined to share successes and build enthusiasm for
upcoming activities.
Evaluation
It is important to track the results of marketing activities and measure outcomes to know what is working and what is not. We
recommend that CHI and their partners document the results of marketing activities and develop systems for tracking
outcomes as follows:
Goals
Outcome Measures
Marketing Goal #1: Develop a culture of cohesiveness, pride,
and mutual respect, where property is well maintained and
demonstrates pride and investment.
•
NeighborWorks Success Measures - resident
confidence, neighborliness and property condition,
conduct in 2013 and repeat in 2015 to measure
change.
Marketing Goal #2: Promote a strong, positive image of the
•
Number of single family and duplex home sales to
neighborhood to attract new homebuyers, responsible
owner occupants versus investors, quarterly.
renters, landlords, and new businesses and encourage private
investment.
•
Sales price for residential and commercial properties,
annual.
•
Number of positive stories about the neighborhood in
the media, including social media, monthly.
•
New businesses opened, annual.
•
Interviews with key stakeholders, 2015.
Washington Neighborhood Marketing Plan
24
Appendices:
Work Plan
Campaign Example
Good Neighbor Pledge sample
Positive Story Ideas
Maps
Washington Neighborhood Marketing Plan
25
Washington Neighborhood Marketing Work Plan 2012
Timeframe
Strategy
Description
Partners - Lead in bold
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Ongoing
1.1
Establish a recognizable brand for the
neighborhood
CHI, neighborhood stakeholders
x
1.2
Extend the visual brand throughout the
neighborhood or well - travelled portions of the
neighborhood
City, WNDC
x
1.3
Develop a fun and thought - provoking one page
"Good Neighbor Pledge"
CHI, Prescott school children and staff, past and
present neighborhood association members
and other resident champions
x
1.4
Develop and deliver a "Hello Neighbor!" packet
CHI, WNDC, past and present neighborhood
association members and other resident
champions
x
1.5
Develop a Neighborhood Newsletter
CHI, past and present neighborhood
association members and other resident
champions
x
1.6
Start a volunteer Block Ambassador program
CHI, past and present neighborhood
association members and other resident
champions
x
1.7
Recognize residents, business owners and
landlords for maintenance and improvements
that enhance the block /neighborhood
WNDC
x
1.8
Support the development of strong resident
engagement
CHI, WNDC, City neighborhood support staff,
past and present neighborhood association
members and other resident champions
x
1.9
Create a neighborhood website and /or Facebook
presence
CHI, past and present neighborhood
association members and other resident
champions
1.10
Develop a short (5- minute) neighborhood video
CHI, past and present neighborhood
association members and other resident
champions
1.11
Dilute /replace negative content with positive
messages
CHI, WNDC, past and present neighborhood
association members and other resident
champions
x
1.12
Hold quarterly clean -up events
Past and present neighborhood association
members and other resident champions
x
x
x
1.13
Hold an annual neighborhood social event
Past and present neighborhood association
members and other resident champions
x
x
Washington Neighborhood Marketing Work Plan 2012
Timeframe
Strategy
Description
Partners - Lead in bold
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Ongoing
1.14
Convene a landlord group to evaluate current
rental property improvement incentives and
explore new options
WNDC
x
1.15
Implement a tenant education program
City, area landlords, tenants
x
1.16
Promote the adoption of the International
Property Maintenance Code
Neighborhood stakeholders
1.17
Identify ways to promote neighborhood
successes at city -wide events
Neighborhood stakeholders
x
1.18
Consider ways to provide additional off- street
parking for residents
City
2.1
Develop branded sales materials
CHI, WNDC, past and present neighborhood
association members and other resident
champions, Realtors, City
x
2.2
Develop a work plan for distribution of sales
materials
CHI, WNDC, City, Realtors
x
2.3
Develop a PowerPoint presentation highlighting
neighborhood benefits and assets
CHI, WNDC, past and present neighborhood
association members and other resident
champions
x
2.4
Hold open houses for current residents
Realtors, City
x
x
2.5
Work with Realtors to promote rehabbed
residential properties through open houses and
other activities that invite key audiences into the
neighborhood
City
2.6
Co- market the neighborhood with Prescott
School marketing activities
Prescott school staff, past and present
neighborhood association members and other
resident champions, Realtors
2.7
Develop a neighborhood tour
CHI, past and present neighborhood
association members and other resident
champions
x
2.8
Work with businesses to hold open house events
to bring in area residents and people in the
Dubuque community
WNDC
x
2.9
Work with other community organizations to
include neighborhood properties in existing
home tours
Neighborhood stakeholders
Washington Neighborhood Marketing Work Plan 2012
Timeframe
Strategy
L
Description
Partners - Lead in bold
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Ongoing
E -3.6
Organize a local merchant's association,
particularly along Central Avenue.
WNDC, Dubuque Main Street
x
E -4.1
Establish development programs that focus on
attracting niche businesses that cater to the
neighborhood and the local conditions such as
cultural diversity, walkability, and historic value.
City /Economic Development Dept, WNDC,
Community Foundation Greater Dubuque,
Dubuque Area Chamber of Commerce
x
E -5.1
Improve the visual appeal and safety of the
neighborhood through improvements to the
public streetscape, such as improved lighting,
banners, signs, street trees, and landscaping.
City, Local banks, Community Foundation
Greater Dubuque
x
x
E -5.4
Consider a separate City sponsored program of
cosmetic enhancement to Washington
Neighborhood businesses
City /Economic Development Dept
x
F-5.4
Develop a refuse and recycling program that
helps beautify the neighborhood, educates the
community about environmental stewardship,
and creates jobs. Program to include business
"adopt a trash can" program to provide for trash
removal.
City
x
H -4.1
Design public improvements such as streetscapes
and 'pocket parks' to project an image consistent
with neighborhood brand.
City Public Works /Dept of Leisure Services
x
H -1.6
Consider Historic District designation.
City
Marketing Campaign Example: Improve the appearance of the
neighborhood throught education and clean -up activities.
Timeframe
Strategy
Description
Partners - Lead in bold
Q4
2012
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
1.3
Develop a fun and thought - provoking one page
"Good Neighbor Pledge" - resident committee
working with school and multi - cultural center-
includes education about the importance of
keeping private and public property free of trash
and litter
CHI, Prescott school children
and staff, past and present
neighborhood association
members and other resident
champions
x
1.6
Start a volunteer Block Ambassador program and
use Ambassadors to distribute the Good Neighbor
Pledge and promote the contest and clean -up
activities
CHI, past and present
neighborhood association
members and other resident
champions
X
F -5.4
Position trash cans with the neighborhood logo
throughout the neighborhood and encourage
residents to use them as part of a refuse program
that helps beautify the neighborhood and educates
the community about environmental stewardship.
Businesses responsible for emptying cans in front of
their location.
City
X
1.2
1.4
Involve businesses by providing the Good
Neighbor Pledge and a decal with the
neighborhood logo to post them in a visible
location. (Strategies: Extend the brand throughout
the neighborhood and distribute the Good
Neighbor Pledge)
WNDC
x
1.7
Have a block improvement competition or other
contest relating to the theme of making the block
clean and attractive. Include a component to
involve businesses in the campaign. (Strategy:
Recognize residents, business owners and landlords
for maintenance and improvements that enhance
the block /neighborhood)
WNDC
X
1.12
1.13
Hold a clean -up and follow with a social event to
celebrate success.
Past and present neighborhood
association members and other
resident champions
x
1.11
Publicize success
CHI, WNDC, past and present
neighborhood association
members and other resident
champions
x
My Good Neighbor Pledge
(Could use photos or art by Prescott Elementary students)
111 4111111141111#41.
I WILL ALWAYS:
✓ Be kind and helpful to my neighbors
✓ Never litter and pick up trash when I see it
✓ Keep my sidewalk and alley clear
✓ Protect the trees and flowers in my neighborhood
and plant more whenever I can
✓ Respect my neighbors and not play loud music or do
other things that disturb them
✓ Make sure my friends are nice to my neighbors too
✓ Keep my porch clean and lawn mowed
✓ Call the police when I see someone doing bad things
✓ Put my trash out on trash day
✓ Follow traffic rules to keep our streets safe
Washington
Neighborhood logo
and contact info
Positive Story Ideas
(for website, Facebook, newsletter and distribution to outside media)
• New business profile (what they offer, their target market, how they chose to
locate in the neighborhood)
• New resident profile - homeowner or tenant (why they chose to live in the
neighborhood)
• "Good Neighbor" group behaviors: clean -ups, tree plantings, etc.
• "Property of the Month"
• Kids doing good things
• Prescott School happenings
• "Get to know your neighbor" events
• "Before" and "After" fix - ups /rehabs
• COP profiles of officers
• "Past" and "Present" for historic buildings (Crescent, Lamar, etc.)
• Profiles of residents who walk /bike to work
• Profiles of residents who help their neighbors
• Profile of "good neighbor" business
• Tool Exchange (how it works, who borrows - profile, who works there)
• Crescent Community Health Center - happenings, what's hot (flu shots, etc.)
• Profile of community service agency's work in the neighborhood
• Good landlord profile (interview tenants - what makes the landlord so good,
interview landlord - what philosophies drive their good stewardship)
From: Enquire Research, Lincoln, NE
0
47' °00 t.
Q2'150
Oo
0
0 z1
Pm O oo
�,i o ��-9� tau
Washington Neighborhood
Neighborhood Associations
n 1
c o ^�° � C 91'0 [1 Q0 p�
o
IO O ? LQ ) PQC 0 Q 7®° U
0,o 0(20 B (A
/ . ? r
Oe
FDA 0 u„ ,. � a p Q °
KERPER CT
__.
PA
a
HE
r
E1
n
Qm
r-� r w
Z F-
aCPO
Kg 0 (13 21CI:Q4
Q LBUR S9°0 cpo
T-
iUr
Legend
Neighborhood Associations
Washington Neighborhood
Broadway Extended
Downtown Neighborhood Council
Historic Bluffs Neighborhood
North End Neighborhood
Point Neighborhood
Q
Valley View Neighborhood
•
P
oco
E 19TH 5c
Improvements in Washington
Neighborhood Properties
•
•
Washington Neighborhood Boundary
Owner - occupied
Rental Rehabilitation /Lead Paint
Alley improvements
Commercial properties
Park Addition
•
-z.
•
�♦ - 1y�Ns •
E
4°'
*Z. #1,
•
•
DAGIS
HE CITY OF
h:\ Housing\ WashingtonNeighborhood \Improvements201 x
plotfiles: I mprovements2012. pdf
created by NMB 2012 -09 -07
Dubuque
herd
DUB1'LJE N- America Cily
Masterpiece on the Mississippi 2012
N
Washington Neighborhood
Zoning Map
a
Legend
QWashington Neighborhood Boundary
Zoning Class
Alternate Two - Family Residential District
Two - Family Residential District
n Moderate Density Multi - Family Residential District
Multi - Family Residential District
E. Office Residential District
Office Commercial District
Office Service District
Planned Commercial District
Neighborhood Commercial District
Neighborhood Shopping Center District
General Commercial
Downtown Commercial District
Commercial Service & Wholesale District
Light Industrial District
Modified Heavy Industrial District
Heavy Industrial District
Washington Neighborhood
Architecturally & Historically Significant Structures
tkitaver
•
Washington Neighborhood
Boundary
National Register Eligible
Historic Districts
Architecturally & Historically
Significant Buildings
Buildings
Washington Neighborhood
Age of Building Stock
Legend
QWashington Neighborhood Boundary
YEAR BUILT
1840's
1850's
I 1860's
r 1870's
I— 1880's
- 1890's
Mid 1900's
- 1910's
- 1920's
- 1930's
- 1940's
1950's
- 1960's
- 1970's
1980's
- 1990's
- 2000's
Washington Neighborhood
Conservation Districts
cra o 00 &
CDp 0 "04' '•").&
KERPER CT
`baa0p 0 °° 0 '9D di
o p �
000 oe Od i k Il i I n l
0 o OQ9 FDA Old
1 • Op ve4t -Fri O ° ill° - / 76
°ae 8
C1 O
a�,�y�s
1 0am0c700 Ll7T2A IN E
Ga 42 q o9oexam 8l0d�lAOQ 1 d
0 nc�
oD 8 CCHHES I �0" 9�4sh DeD Io + °a, Q �? Df
Q
°l y
Yi TH 4
0
6TH ST
S
an 00 90 ge o a°
,� ,{[app �j[�(�
o �0 190FFER °O°I�a��ST' CI i
QoO • p', `�,, °a a �"��U ST$ B g
gyp �a08o�s� 14 cm ab °E1
000 �Q'; 9 0
aOGl� °av /l3 °� m )��
a8
�ZBO v �c
o �
o' �J � � ST
w
aGSQ W E
o �.
WelZf000�Q °
uo06ou0 a Lca
E 12TH ST
aLvu
KERPER B
<1g
I.
6111 I
il1:1 r fed is
V
n
Conservation Districts
Washington Neighborhood
Broadway Street Neighborhood
Downtown Neighborhood
Fenelon Place Neighborhood
Fourth Street Neighborhood
Jackson Park Neighborhood
West Eleventh Street Neighborhood
Washington Neighborhood
City Owned Property
■
0
1
Washington Neighborhood Boundary
Washington Neighborhood Parcels
Buildings
City Owned Properties