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3 3 14 Work Session Materials_CVB Annual ReportAREA CONVENTION 1' VISITORS BUREAU fission The Dubuque Area Convention & Visitors Bureau (CUB) will lead tourism destination promotion and development to enhance and expand the Dubuque area experience. D Dubuque Area Convention & Visitors Bureau In July of 2013, the CVB began operating as its own destination marketing organization whose sole focus is providing and advocating for a strengthened tourism infrastructure for visitors and partners. D Dubuque Area Convention & Visitors Bureau welcome organizational chart Board of Directors MARKETING Taylor Kellogg SPORTS & EVENTS Tyler Daugherty CONVENTION /GROUP SALES Julie Kronlage OPERATIONS Contract with Chamber Sara Hanten RECEPTIONIST Lori Fiebelkorn CVB Advisory Committee WELCOME CENTER Christine Schmidt 1!J Dubuque Area Convention & Visitors Bureau board of directors Joyce White John Sutter Mike Donohue Tony Pfhol Mike Van Mil!igen Ric Jones Mayor Roy D. Buol John Tallent Wayne Demmer Board Chair I Dubuque Area Chamber of Commerce Board of Directors Representative Vice Chair I Advisory Committee Chair Treasurer I Dubuque Area Chamber of Commerce Board of Directors Representative Five Flags Center National Mississippi River Museum & Aquarium US Bank Dubuque Main Street Board of Directors Representative Fischer Companies City of Dubuque Representative City of Dubuque Representative City of Dubuque Representative Dubuque Area Chamber of Commerce Board of Directors Representative Dubuque County Representative City Manager City Council Member Mayor of Dubuque Medical Associates Clinic & Health Plans Dubuque County Supervisor 1!J Dubuque Area Convention & Visitors Bureau advisory committee John Sutter Don Howes Committee Chair Christie Rang National Mississippi River Museum & Aquarium Five Flags Center Ann Cannon Dyersville Area Chamber of Commerce Joyce Connors Dave Decker Lynn Sutton Cindy Steinhauser Sarah Kluesner Randy Gehl Lisa Lynch Jim Rodrigues Brian Preston City of Dubuque Council Member Tri -State Tourism Council City of Dubuque Council Member City of Dubuque Crust Italian Kitchen / Mainstreet Chophouse City of Dubuque MainStay Suites Quiet Walker Lodge Dubuque County Conservation Board Dubuque Main Street Mark Wahlert Joey Taylor Stacy Farrey Marty Maiers Nancy Webster Rick Kruser Mitzi Yordy Matt Strelo Sue Moran Maurice Jone: Geri Shafer Dubuque Museum of Art Dubuque Racing Association Best Western Plus Dubuque Hotel & Conference Center Diamond Jo Casino Dubuque River Rides Potosi Brewing Company & National Brewery Museum TM Grand River Center Dubuque Community School Board Grand Harbor Resort/ Grand River Center City of Dubuque Arts Management Consultant Valorie Woerdehoff Loras College u Dubuque Area Convention & Visitors Bureau advisory committee representation 1 M Attraction M Meeting Space / Event Center M Governmental Agency M Non - Profit M Restaurant 1 Lodging M Regional Representatives M Arts & Culture M Education 1!J Dubuque Area Convention & Visitors Bureau :(;) C c OE E-Cci E il.) 0.0 /` 0 0) c c .I.i; P 3 E E 0 v Dubuque Area Convention & Visitors Bureau 0 The many partnerships that exist in Dubuque have rebuilt our brand. The CVB's job is to continue to engage our partners and visitors to feel a connection to the brand that has been built. We do this in many effective ways. D Dubuque Area Convention & Visitors Bureau community branding marketing co -op 55 partners strong and growing Year -long marketing and promotional opportunities for travel related businesses in the community. This program puts visitors in front of our co -op partners while generating traffic and interest for the entire community. Additional opportunities allow partners to invest in the program to provide added exposure and promotion. $45 in partnership investments 1!J Dubuque Area Convention & Visitors Bureau community branding marketing Using print, online, television, radio and social campaigns, the FY 2014 media buy targeted Marsha & Jacque & drove website traffic to www.traveldubuque.com marsha 25 - 40 years old Budget conscious Family focus - traveling with children Quick, weekend getaways • Jacque 41+ years old Higher expendable income Traveling without children Quick, weekend getaways u Dubuque Area Convention & Visitors Bureau community branding marketing 2013 Website Results 1 78,668. unique vis ors 00:10:15 � 889,853 ernaem :rteuranon aaaem 3 visits u Dubuque Area Convention & Visitors Bureau community branding marketing Website Geographical • Traffic Map • • Dubuque 14.86% Chicago 3.24% Cedar Rapids 3.14% Des Moines 2.19% Madison 2.13% Iowa City 2.14% Davenport 2.05% Minneapolis 1.62% Milwaukee 1.40% • Highest Concentration to Lowest Concentration u Dubuque Area Convention & Visitors Bureau community branding marketing desktop 83% User Technology tablet 14% mobile 3% Unavailable Organic Search Referral Direct Traffic Sources u Dubuque Area Convention & Visitors Bureau community branding new website D responsive design computer & mobile device friendly The new traveldubuque.com features more information then ever before. Including a robust directory of Marketing Co-Op partners, device responsive design and in -site blog capabilities. u Dubuque Area Convention & Visitors Bureau community branding visitor's guide Visitor Guide Requests Map Outside of the US: Canada, Guam, Netherlands, Puerto Rico, England, Germany, Denmark, Finland, Poland, India Award Winner: 2013 State of Iowa Tourism Office Outstanding Promotional Material MIL% ill. Ejj • 120 7 7 7 13 • • • • 239 1 564 1 973 1,188 OH NE CA IN MI MO MN WI IL IA u Dubuque Area Convention & Visitors Bureau community branding visitor's guide Sources of Requests Requests via website increased by 9.34% since 2012 Wehsite Phone Calls EITA Mail Magazines State Co -Op Groups 20 12 2013 5000 10000 15000 20000 u Dubuque Area Convention & Visitors Bureau community branding sales Tradeshows for Group Tour Planners & Meeting Planners allow the CVB to showcase Dubuque as a destination for these markets. groups Travel Iowa Marketplace American Bus Association Heritage Clubs Peer Group Midwest Marketplace meetings Iowa Meetings Marketplace Small Market Meetings Marketplace International Pow Wow Marketplace Meetings Quest Marketplace 1!J Dubuque Area Convention & Visitors Bureau community branding sales Memberships in Motorcoach & Meeting Planner focused organizations allow the CVB to showcase Dubuque one on one and opens the door for additional promotional opportunities. groups Heritage Club International American Bus Association National Travel Association meetings Meeting Professionals International Heartland Chapter & Wisconsin Chapter Iowa Society of Association Executives u Dubuque Area Convention & Visitors Bureau community branding sales Showcasing Dubuque In collaboration with our partners, the CUB hosts meeting and group planners for FAM (Familiarization) Tours. These give planners a hands on feel for the community. The CUB also took Dubuque to Des Moines for the 5th Annual Iowa Cubs Trip which brought 11 meeting planners from central Iowa out to the ballgame to learn about Dubuque without having to leave their backyard; 2 secured meetings in Dubuque. 1!J Dubuque Area Convention & Visitors Bureau community branding sports & events America's River Festival 234 Communities 11 States Reached Primary Marketing Region South Dakota II: IrM Missouri • Missouri 1� O. Tennessee Nevada Arizona North Carolina South Carolina u Dubuque Area Convention & Visitors Bureau community branding sports & events What Women Want, Dubuque Style In 2013, nearly 400 women attended the second annual What Woment Want, Dubuque Style. Offering entertainment, shopping and a place to get away, this event drew in attendees from Cedar Rapids, Guttenberg, Urbana, Galena (IL), Dubuque, Belleville (WI), Manchester, Cedar Falls, Madison, Jesup, Mount Vernon, Waupaca (WI), Elkader, Dyersville, Epworth, & Boscobel (WI). The 2014 event takes place April 5 and registrations continue to draw from key markets identified by the CVB. This event also took home the 2013 People's Choice Award at the State of Iowa Tourism Conference in October. u Dubuque Area Convention & Visitors Bureau community branding sports & events DockDogs World Championships 2013 included 368 entries, an increase of 80 unique competitors from 2012. A total of 32 states, and 15 cities and 3 provinces in Canada were represented in this year's field. One contestant drove from San Diego, CA to compete in the 2013 World Championships. u Dubuque Area Convention & Visitors Bureau community branding sports & events The CVB assists in supplementing these event's marketing efforts by reaching out to key markets identified in the annual media buy. Julien Dubuque International Film Festival Voices of the Warehouse District u Dubuque Area Convention & Visitors Bureau community branding sports & events Dubuque Regional Sports Commission A total of 46,388 attendees came to Dubuque for 19 events supported by the Sports Commission in 2013. Some of these events included Duathlon + 5K, Mantastic Guyathlon, International Dragon Boat Races, Iowa Winter Games and more. u Dubuque Area Convention & Visitors Bureau community branding going forward Marketing Co -Op Goals Increase number of partners inside & outside of Dubuque County. u Dubuque Area Convention & Visitors Bureau community branding going forward FY 2015 MediaBuy Mediums Increase in Television presence in Cedar Rapids, Iowa City, Des Moines & Madison • Collateral • Display • Online • Print • Radio • Social • Television u Dubuque Area Convention & Visitors Bureau community branding what did you do this weekend? TV Campaign Creative This campaign will continue across all mediums included in the FY 2015 Media Buy 6 YEAR OLD BOY I went to the ocean. 1 went back in time 30 SOMETHING YEAR 0L0 MOM 12 -13 YEAR OLD GIRL I walked in the wilderness. I beat the odds. 12 -13 YEAR OLD CTRL I rode the rapids. 30 SOMETHING YEAR 010 MOM I saw an octopus. I fell in love... 6 YEAR OLD BOY 30 SOMETHING YEAR 0L0 MOM Really? With a civil war soldier. 30 SOMETHING YEAR DLO DAD Oh. 30 SOMETHING YEAR OLD BAB So what did you do last weekend? 6 YEAR OLD BOY (whispering) Dubuque. u Dubuque Area Convention & Visitors Bureau community branding D Dubuque Area Convention & Visitors Bureau economic impact Tourism is economic development. It drove $320.56 million into Dubuque County's economy in 2012 alone. Tourism takes Dubuque's brand and showcases it throughout the state of Iowa, the midwest and the world to a variety of segments. D Dubuque Area Convention & Visitors Bureau economic impact the numbers 2013 Economic Impact Numbers *According to 2012 State of Iowa Travel Impact Study 1,900,000 visitors travel industry partners 2,840 travel related employees 4,000 group tour delegates 10,000 convention delegates 46,388 13,808 sports individuals in related the welcome visitors center in ecomonic impact for 2012* • • u Dubuque Area Convention & Visitors Bureau economic impact the numbers 2002-2012 Economic Expenditures I Payroll Employment State Tax Local Tax Impact 2003 2004 26.37% increase 2005 in travel related 2006 expenditures 200 since 2008 2008 2009 According to annual 2010 State of Iowa Travel 2011 Impact Study 2012 (Millions) 166.84 186.03 200.13 214.72 236.82 253.2 253.66 254.03 275.28 302.43 320.56 (Millions) 35.25 37.77 28.69 39.69 41.78 43.66 44.22 45.38 45.37 47.79 49.91 (Thousands) 2.53 2.6 2.6 2.6 2.69 2.73 2.67 2.76 2.71 2.8 2.84 (Millions) 9.23 10.22 10.56 10.86 11.47 12.03 11.61 12.69 13.03 13.57 14.32 (Millions) 2.42 2.68 2.81 2.93 3.14 3.33 3.35 3.62 3.78 4.02 4.19 1!J Dubuque Area Convention & Visitors Bureau economic impact hotel /motel tax records Fiscal Year 4th Quarter 1st Quarter 2nd Quarter 3rd Quarter Total % Change from Previous Year 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 222,267.40 225,742.31 240,500.00 243,187.89 219,495.08 285,058.97 314,319.11 341,116.79 375,837.07 389,679.15 374,557.05 379,651.02 404,970.72 440,800.99 454,030.15 189,625.47 196,794.45 180,414.41 184,367.41 214,514.44 283,654.91 278,282.06 330,508.36 322, 341.46 324,596.37 307,708.45 347,241.16 359,852.50 370,236.72 377,633.27 234,591.15 243,041.70 229,598.85 235,817.29 330,479.45 345,821.98 335,101.13 392,596.75 400,794.24 404,245.24 410,898.53 421,221.85 493,880.87 501,029.41 514,478.23 327,496.04 330,170.67 300,612.16 294,167.28 414,920.31 445,236.00 463,115.59 470,770.58 503,933.85 518,788.76 530,692.82 568,104.39 584.729.04 607,621.35 613,212.18 $973,980.06 $995,749.19 t 2.23% $951,125.42 1 4.48% $957,539.87 t 0.67% $1,179,409.20 t 23.17% $1,359,771.80 * 15.29% $1,390,817.80 * 2.28% $1,534,922.40 * 10.36% $1,602,906.50 * 4.29% $1,637,309.40 * 2.15% $1,623,856.80 4 .82% $1,716,218.30 * 5.68% $1,843,433.13 * 7.41% $1,919,688.47 * 4.14% $1,959,353.83 * 2.06% u Dubuque Area Convention & Visitors Bureau economic impact hotel /motel tax records $2,500,000.00 $2,000,000.00 $1,500,000.00 $1,000,000.00 $500,000.00 $0.00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Annual Total 1!J Dubuque Area Convention & Visitors Bureau economic impact occupancy 2010 -2013 City Wide Occupancy 58.1 % City Wide Occupancy for 2013 2011 -2013 are based on actuals 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0 °/0 1 Jan Feb Mar April May June July Aug Sept Oct Nov Dec • 2010 • 2011 2012 7 2013 1!J Dubuque Area Convention & Visitors Bureau economic impact occupancy 2000 -2013 Yearly Average City Wide Occupancy *2011 -2013 are based on actuals u 60.0% 58.0% 56.0% 54.0% 52.0% 50.0% 48.0% `L000 001 • `* �00� `L00y `1,00`° `L001 e�000 �00�' e`0‹0 �p11 �p'�`ti' �p'"' Dubuque Area Convention & Visitors Bureau economic impact 59.3 °0 5;.1 . 5 8.5/0 58.1% .3% "'0 55.5% 54.8% 54.4 °o 53.2% 52.9 53.3% _ 52.1% `L000 001 • `* �00� `L00y `1,00`° `L001 e�000 �00�' e`0‹0 �p11 �p'�`ti' �p'"' Dubuque Area Convention & Visitors Bureau economic impact occupancy Dubuque City Wide Occupancy compared to Smith Travel Research (STR) STR Report gathers information from the Top Ten County Hotel Markets in Iowa - Polk, Linn, Scott, Pottawattamie, Black Hawk, Story, Johnson, Dubuque, Woodbury & Dallas. 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% i i 71 Jan Feb Mar April May • Dubuque Smith Travel June July Aug Sept Oct Nov Dec Entire Year 1!J Dubuque Area Convention & Visitors Bureau economic impact sales Group Tours FY 2014 Assisted over 100 group tour leaders and their members on organizing a successful trip to the Dubuque area. This is over 4,000 delegates that are spending a minimum of one night typically during a Sunday — Thursday pattern. This specific segment will generate over $1.5 million in economic impact to Dubuque annually. The CVB assists with itinerary creation, attraction securing, hotel room rate gathering, etc. Groups primarily came from Iowa, Wisconsin, Illinois, Minnesota, Nebraska & Missouri. 1!J Dubuque Area Convention & Visitors Bureau economic impact sales Group Tour Highlights FY 2014 Group Month Impact Polk County Conservation Soy Capital Bank, Decatur, IL Wakesha County Retirement Group Mayflower Tours, Chicago, IL First State Bank, Hill City, KS July 2013 August 2013 September 2013 October 2013 October 2013 $10,000 $30,000 $10,000 $30,000 $10,000 1!J Dubuque Area Convention & Visitors Bureau economic impact sales Conventions, Reunions & Meetings FY 2014 Assisted nearly 70,000 delegates coming into the community for a convention, reunion or meeting at our local convention centers and hotel properties. Our assistance includes recruitment, site inspections, onsite registration, welcome materials, one on one contact and more. The economic impact that these delegates generated in the community was $61.25 million. 1!J Dubuque Area Convention & Visitors Bureau economic impact sales Convention & Meeting Highlights FY 2014 Meeting Delegates Month Impact North American Trainers Association - Iowa Grocers Association Petroleum Marketers & Convenience Stores* National Association of State Park Directors* Iowa League of Cities Iowa Association of Ambulatory Surgery National Holstein Convention* 125 July 2013 $109,375 350 July 2013 $306,205 300 August 2013 $276,500 250 September 2013 $218,750 1,100 September 2013 $962,500 100 November 2013 $87,500 1,200 June 2014 $1,750,000 —Been coming to Dubuque since 2007 I *1st time in Dubuque IN Dubuque Area Convention & Visitors Bureau economic impact sports & events Sports & Events FY 2014 The Dubuque Regional Sports Commission assisted 19 events, with approximately 46,388 attendees. This includes participants, spectators and officials with an average length of stay of 1.66 days generating $6.42 million in economic impact. 1!J Dubuque Area Convention & Visitors Bureau economic impact sports & events Sports & Events Highlights FY 2014 Event Attendees Month Impact Dubuque Blowout Dubuque Duathlon Mantastic Guyathlon America's River Soccer Classic International Dragon Boat Festival Dubuque Area Swimming Hurricanes DockDogs World Championships Iowa Special Olympic Winter Games Winter Iowa Games Iowa Women's State Bowling Gaelic Gallop Mississippi River High School Rodeo Grandview Gallop Run For Troops 3,320 450 248 2,840 3,325 2,225 4,100 3,200 9,850 3,500 2,600 1,325 2,450 1,075 July 2013 July 2013 August 2013 August 2013 September 2013 November 2013 &January 2014 November 2013 January 2014 January 2014 February - May 2014 March 2014 May 2014 June 2014 June 2014 $413,340 $56,025 $30,876 $471,440 $413,962 $277,012 $510,450 $398,400 $1,635,100 $581,000 $323,700 $21 9,950 $305,025 $178,450 IN Dubuque Area Convention & Visitors Bureau economic impact going forward Conventions & Meetings FY 2015 C eeting Delegates Month Community Development Society Midwest Basta Conference Iowa Credit Union League Circus Fans of America National Resort & Commercial Recreation Association ISU Extension Beef Specialists 250 July 2014 450 July 2014 450 September 2014 500 September 2014 100 November 2014 200 January 2015 1!J Dubuque Area Convention & Visitors Bureau economic impact going forward Sports & Events FY 2015 The Iowa High School Athletics Association has reformatted the road to state for boys basketball. Elite 8 games will be played at select locations with Five Flags being an option for the eastern part of the state. Iowa Bass Nation attracts over 200 anglers each year. This year's event will make base on Schmitt Island. The Dubuque Gran Fondo is a challenging cycling event taking place over the hills of the city of Dubuque and on the roads through the nearby countryside. The route will include many of Dubuque's steep hills and some area gravel roads. 1!J Dubuque Area Convention & Visitors Bureau economic impact 431 Er • 0 a 3 m L 0 \(J) W c 0 a" c i c 0 0 ct a) Cr 0 D The CVB leverages branding efforts and the resulting economic impact to help foster the quality of life and opportunities that result from it by supporting the local arts & cultural community, advocating for improved tourism infrastructure and celebrating what makes Dubuque unique. D Dubuque Area Convention & Visitors Bureau quality of life arts & culture Advisory Sub - Committee The CVB has formed an Arts & Culture Committee that will focus on fostering cooperation in the arts community, create a larger presence for the industry and enrich the local arts & culture environment. 1!I Dubuque Area Convention & Visitors Bureau quality of life arts & culture CVB Involvement The CVB has continued to help support local arts & cultural events including America's River Festival, Voices of the Warehouse & Julien Dubuque International Film Festival to bring awareness to the events and brand Dubuque as a destination for the arts. 1!I Dubuque Area Convention & Visitors Bureau quality of life going forward Inclusivity The CVB is now an Inclusive Dubuque Mission Partner and will begin to implement inclusivity practices including spanish translation of traveldubuque.com, an inclusivity specific training element to be included in upcoming CSI: Dubuque sessions, as well as an intentional approach to market Dubuque as an inclusive community to visit. 1!I Dubuque Area Convention & Visitors Bureau quality of life going forward Travel Federation of Iowa (TFI) Grassroots organization that lobbies the State of Iowa to support efforts made by the tourism industry. Keith Rahe & Julie Kronlage serve as District Leaders to lobby to our legislators on the importance of supporting tourism. After all, tourism supports the quality of life available here in Dubuque. From our city parks to our workforce to our education system. 1!I Dubuque Area Convention & Visitors Bureau quality of life going forward Legislative Priorities Elimination of Greyhound Racing at Mystique Casino Fund Iowa's three tourism regions Increase visitation to our state by increasing advertising of our many attractions and venues 1!I Dubuque Area Convention & Visitors Bureau quality of life sales Meetings, Conventions & Groups Through working with our partners to grow our community brand, we will continue to strive to secure business during the mid -week timeframe. These efforts are concentrated on the group tour market and the convention market. By increasing these markets we are helping our local businesses to grow, our hotels to be filled and our attractions to see new faces. 1!I Dubuque Area Convention & Visitors Bureau quality of life D proposed budget Dubuque Area Convention & Visitors Bureau proposed budget D Convention & Visitors Bureau Budget Net Income & Expenses FY 2013 -2014 INCOME: Dubuque County Grants Gift Shop/Welcom e Center Co -op Programs Bureau Services CVB Events Hotel /Motel Tax Interest Total EXPENSES: Convention Marketing Sports Commission Group Tour Marketing Independent Traveler Marketing Awareness Development Personnel Administrative Operations Facilities Contracted Staff & Services Capital & Financing Total NET 25,000.00 60,000.00 35,000.00 20,000.00 30,000.00 43,000.00 924,844.24 300.00 1,138,144.24 59,650.00 80,000.00 12,700.00 285,247.24 126, 500.00 322, 400.96 29,235.00 0.00 0.00 220,601.00 0.00 1,136,334.20 1,810.04 FY2014 -2015 INCOME: Dubuque County Grants Gift Shop/Welcome Center Co -op Programs Bureau Services CVB Events Hotel /Motel Tax Interest Total EXPENSES: Convention Marketing Sports Commission Group Tour Marketing Independent Traveler Marketing Awareness Development Personnel Adm inistrative Operations Facilities Contracted Staff & Services Capital & Financing Total NET 25, 000.00 97, 000.00 35, 000.00 35, 000.00 35, 000.00 35, 000.00 979, 677.00 250.00 1,241,927,00 68, 700.00 90, 000.00 35, 000.00 325, 000.00 124, 000.00 357, 262.00 25, 000.00 41,450.00 30,190.00 35, 500.00 45, 320.00 1,177,422.00 64,505.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et D Income Dubuque County Grants: EITA State DRA Subtotal Guft Shop/Welcome Center Retail Sales Subtotal FY2013 -2014 25,000.00 0.00 50,000.00 10,000.00 60,000.00 35,000.00 35,000.00 Co -Op Programs: Partner Income 0.00 Event Sponsorship 20,000.00 Subtotal 20,000.00 Bureau Services: Visitor Guide 5,000.00 Print Co -Ops 0.00 Calendar of Events 0.00 Others 25,000.00 Subtotal 30,000.00 CVB Events What Women Want Weekend 25,000.00 Duathlon 8,000.00 Mantastic Guyathlon 10,000.00 Subtotal 43,000.00 City of Dubuque: Hotel /Motel Tax City Loan Subtotal Interest Total Income 959,844.24 - 35,000.00 924,844.24 300.00 1,138,144.24 Dubuque County FY2014 -2015 25,000.00 Grants: EITA 2,000.00 State 50,000.00 DRA 10,000.00 NEA Our Town 35,000.00 Subtotal 97,000.00 Gift Shop/Welcome Center Retail Sales Subtotal 35,000.00 35,000.00 Co -Op Programs: Partner Income 35,000.00 Event Sponsorship 0.00 Subtotal 35,000.00 Bureau Services: Visitor Guide 5,000.00 Print Co -Ops 7,000.00 Riverboat Tours 23,000.00 Subtotal 35,000.00 CVB Events What Women Want Weekend 35,000 00 Subtotal 35,000.00 City of Dubuque: Hotel /Motel Tax City Loan Subtotal Interest Total Income 979,677.00 0.00 979,677.00 250.00 1,241,927.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et D Expenses 1 Convention Marketing FY2013 -2014 Hometown Hero: 5,700.00 Convention Services: Supplies 1,000.00 Hospitality 1,000.00 Specialty Items 500.00 Subtotal 2,500.00 Marketing: On Line 2,000.00 Direct Mail 2,000.00 Ad Placements 2,000.00 Subtotal 6,000.00 Bid Process: Presentation 2,000.00 Incentives 8,950.00 Subtotal 10,950.00 Corporate Marketing: Small Meetings Market Lead Development 3,500.00 20,000.00 Subtotal 23,500.00 Assoc. Marketing: MPI 2,500.00 ISAE 2,500.00 Iowa Meetings Marketplace 1,500.00 Lead Development 4,500.00 Subtotal 11,000.00 TOTAL 59,650.00 Hometown Hero: FY2014 -2015 4,500.00 Convention Services: Supplies 1,000.00 Hospitality 1,000.00 Specialty Items 1,000.00 Subtotal 3,000.00 Marketing: On Line 2,000.00 Direct Mail 2,000.00 Ad Placements 6,000.00 Subtotal 10,000.00 Bid Process: Presentation 3,000.00 Incentives 8,000.00 Subtotal 11,000.00 Corporate Marketing: POWWOW 4,000.00 Lead Generation Program 3,500.00 Meetings Quest 3,500.00 Small Meetings Market 3,700.00 Lead Development 10,000.00 Regional Sales Trips 4,500.00 Subtotal 29,200.00 Assoc. Marketing: MPI 2,500.00 ISAE 3,500.00 Iowa Meetings Marketplace 1,000.00 Iowa Cubs Event 4,000.00 Subtotal 11,000.00 TOTAL 68, 700.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud•et D Expenses 1 Sports Commission FY2013 -2014 FY2014 -2015 Sports Commission Marketing 15,000.00 Event Assistance 65,000.00 Subtotal 80,000.00 TOTAL 0,000,00 Sports Commission Miscellaneous 1,000.00 Event Assistance 89,000.00 Subtotal 90,000.00 TOTAL 90,000,00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et D Expenses 1 Group Tour Marketing FY2013 -2014 FY2014 -2015 Group Leader Development: Co -Op Advertising 3,000.00 IGTA 2,000.00 Subtotal 5,000.00 Tradeshows: ABA 3,400.00 Heritage Club International 3,000.00 Travel Iowa Marketplace 1,300.00 Subtotal 7,700.00 TOTAL 12,700.00 Group Leader Development: Marketing 4,000.00 IGTA 2,000.00 Group Tour FAM 3,000 00 American Queen Riverboat Visits 13,000.00 Subtotal 22,000.00 Tradeshows: ABA 4,500.00 Heritage Club International 3,000.00 Travel Iowa Marketplace 1,000.00 Select Traveler 3,000.00 Midwest Marketplace 1,500.00 Subtotal 13,000.00 TOTAL 35,000.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et Expenses 1 Marketing FY2013 -2014 FY2014 -2015 Media Buys: Direct Mail, Outdoor, Radio, Print Social Media, TV, Online 285,247.24 Subtotal 285,247.24 TOTAL 285,247.24 Media Buys: Direct Mail, Outdoor, Radio, Print 325,000.00 Social Media, TV, Online Subtotal 325,000.00 TOTAL 325,000.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et D Expenses I Awareness Development AR Festival Loral Awareness: Travel Federation/Legislative Misc. Subtotal Education/Staff Development: IACVB Membership Travel Tourism Conference EITA Subtotal Hospitality: Event Local Awareness Subtotal Travel Writers: Site Tours PR Effort Travel Writer Showcase Subtotal CV8 Events What Women Want Weekend Duathlon Mantastic Guyathlon Subtotal Gtft Shop/Welcome Center Maintenance /Supplies Gift Shop Inventory Tri -State Tourism Subtotal TOTAL FY2013 -2014 35,000.00 1,000.00 4,000.00 5,000.00 1,500.00 8,000.00 2,000.00 3,000.00 14,500.00 4,000.00 1,000.00 5,000,00 1,000.00 2,000.00 3,000.00 6,000.00 20,000.00 5,000.00 8,000.00 33,000.00 2,000.00 24,000.00 2,000.00 28,000.00 126,500.00 AR Festival Local Awareness: Travel Federation/Legislative Misc. Partner Relations Subtotal Education/Staff Development: IDMA Membership Dues Travel Tourism Conference EITA Membership Dues Upper Midwest Conference Subtotal Hospitality: Event: May Breakfast Training Seminar CSI Dubuque Subtotal Travel Writers: Site Tours PR Effort Travel Writer Showcase Subtotal CVB Events What Women Want Weekend Unbudgeted Events Subtotal Chamber Welcome Center Maintenance /Supplies Gift Shop Inventory Tri -State Tourism Subtotal TOTAL FY2014 -2015 25,000.00 1,000.00 2,000.00 3,000.00 6,000.00 1,500.00 8,500.00 2,500.00 2,000.00 4,000.00 18,500.00 2,000.00 4,000.00 3,000.00 9,000.00 1,000.00 1,000.00 3,000.00 5,000.00 25,000.00 7,000.00 32,000.00 1,000.00 25,500.00 2,000.00 28, 500.00 124,000.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud•et D Expenses I Personnel* FY2013 -2014 CVB Office Staff CVB Welcome Center Staff Subtotal TOTAL 267,481.00 54, 919.96 322,400.96 322,400.96 CVB Office Staff CVB Welcome Center Staff Subtotal TOTAL FY2014 -2015 * all numbers include salary & benefits * all numbers include salary & benefits 300,431 00 56,831 00 357,262.00 357,262.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et D Expenses I Administrative, Operations & Facilities FY2013 -2014 FY2014 -2015 Administrative Accounting & Legal Services 15,000.00 Postage 10,000.00 Insurance 4,235.00 Subtotal 29,235.00 TOTAL 29,235.00 Administrative Accounting & Legal Serivces 10,000 00 Postage 10,000.00 Insurance 5,000.00 Subtotal 25,000.00 Operations Supplies 6,000.00 Telephone, Telecommunications 10,450.00 Computer Software /Programs 25,000.00 Subtotal 41,450.00 Facilities Welcome Center Rent 15,600.00 Property Taxes 5,190.00 3rd & Main Condo Association 3,000.00 Utilities 2,400.00 Office Maintenance 4,000.00 Subtotal 30,190.00 TOTAL 96,640.00 Dubuque Area Convention & Visitors Bureau • ro • osed bud • et Expenses 1 Chamber Contracted Staff & Services FY2013 -2014 FY2014 -2015 Chamber Contracted Staff 73,601.00 VP Operations VP Marketing Director of First Impressions Subtotal 73,601.00 Chamber Contracted Services Office Fees 52,676.80 Lease with Chamber 53,143.20 Program Services 41,180.00 Subtotal 147,000.00 TOTAL 220,601.00 Chamber Contracted Staff 35,500.00 VP Operations Subtotal 35,500.00 Chamber Contracted Servuces 0.00 Subtotal 0.00 TOTAL 35, 500.00 Dubuque Area Convention & Visitors Bureau •ro•osed bud •et D Expenses 1 Capital & Financing FY2013 -2014 FY2014 -2015 Capital & Financing Subtotal 0.00 TOTAL 0.00 Capital & Financing Equipment/Capital Purchases 5,000.00 GDDC Annual Purchase Agreement 30,560.00 Chamber Annual Purchase Agreement 9,760.00 Subtotal 45,320.00 TOTAL 45,320,00 Dubuque Area Convention & Visitors Bureau •ro•osed bud•et N 0 N C7 m L 0 \(/) W c 0 a" c a) i c 0 0 a) Cr 0 AREA CONVENTION 1' VISITORS BUREAU