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2 5 07 Worksession 2007 CVB Planning ProcessDubuque Convention & Vistors Bureau Planning Process & Business Plan 2005-2008 Table Contents of 1 Stakeholders Page 2 Statements of Purpose & Mission Page 3-7 Critical Success Factors & Goals Page 8 Critical Success Factors & Measurements Page 9-15 Budget Page Stakeholders Attractions Arts & Cultural ¹®±«° Riverboats Religious ±®¹¿²·¦¿¬·±² Dubuque & Regional Attractions Gaming ·²¼«¬®§ River Economic Development ±®¹¿²·¦¿¬·±² Museum Riverboat ±°»®¿¬±® Heritage trail Marine ·²¼«¬®§ Golfing Regional CVB ±®¹¿²·¦¿¬·±² Swiss Valley Iowa Welcome Center °®±¹®¿³ Mines of Spain Agricultural ·²¼«¬®§ Parks Attractions * Gaming Hotels Silos & Smokestacks Restaurants Retail Events Taxpayers Fairs & Festivals Businesses Ý±³³«²·¬§ Sporting State of Iowa Entertainment Events * Ó«·½ñÝ±²½»®¬ Educational ·²¬·¬«¬·±² Ì¸»¿¬»® Customers * ß®¬ñÓ«»«³ City of Dubuque Trade Shows Dubuque County Political Ê··¬ñÛª»²¬ Tri-State Area Educational Tourists/Visitors Charity Local citizens Expositions DNR CVB Staff Customers Media Convention delegates Not-for-profits Convention sponsors American Eagle/Airport Event attendees Tour groups Local population Individual tourists Business travelers Education/sports ¹®±«° Travel writers Internet surfers 1 Page Statements of Purpose Assist the community ©·¬¸ ¬±«®·³ ¹®±©¬¸ ¿²¼ ¼»ª»´±°³»²¬ò Promote the Dubuque area ¿ ¿ ¹®»¿¬ °´¿½» ¬± »¨°»®·»²½»ò Facilitatepartnerships ¬±«®·³ò Be an information repository º±® ¬¸» ¬±«®·³ ·²¼«¬®§ò Drive new money ¬± ¬¸» ½±³³«²·¬§ò Be a leader ·² ¸¿°·²¹ ¬¸» Ü«¾«¯«» ¿®»¿? ·³¿¹»ò Be a catalyst º±® »®ª·½» »¨½»´´»²½»ò Mission The Convention & Visitor’s Bureau Mission: Ì¸» Ý±²ª»²¬·±² ú Ê··¬±® Þ«®»¿« ©·´´ ´»¿¼ ¬±«®·³ ¼»¬·²¿¬·±² °®±³±¬·±² ¿²¼ ¼»ª»´±°³»²¬ ¬± »²¸¿²½» ¿²¼ »¨°¿²¼ ¬¸» Ü«¾«¯«» ß®»¿ »¨°»®·»²½»ò 2 Page Critical Success Factors & Goals Identify, Engage & Communicate the Return on Investment to our Members/Stakeholders Create & Implement Marketing Plan to Increase Tourism Provide Education on Product and Service Excellence Be the Leading Authority for Regional Tourism Financial Sustainability 3 Page Identify, Engage & Communicate the Return on Investment to our Members/Stakeholders Goal 1:Maintain & Develop Active Stakeholders Ñ¾¶»½¬·ª» ßæ Ñ²»ó±²ó±²» ·²¬»®¿½¬·±² ©·¬¸ ³¿²¿¹»³»²¬ñ¼»½··±² ³¿µ»® Ñ¾¶»½¬·ª» Þæ Û¨°¿²¼ñÜ»ª»´±° °®±¹®¿³ ±°¬·±² Ñ¾¶»½¬·ª» Ýæ Ü»ª»´±° ¿ ³»¿² ±º º»»¼¾¿½µ º®±³ ¬¿µ»¸±´¼»® Goal 2: Identify & engage less active stakeholders Ñ¾¶»½¬·ª» ßæ Ñ²»ó±²ó±²» ·²¬»®¿½¬·±² Ñ¾¶»½¬·ª» Þæ Í¬¿ºº ·²°«¬ Ñ¾¶»½¬·ª» Ýæ Ð®±ª·¼» ½±²¬¿½¬ ·²º±®³¿¬·±² Ñ¾¶»½¬·ª» Üæ Ð®±ª·¼» ¿ ½¸»¿¬ ¸»»¬ ±² ±°°±®¬«²·¬·»? Goal 3:Share information from industry to all stakeholders Ñ¾¶»½¬·ª» ßæ Ü»ª»´±° ½±³³«²·½¿¬·±² ¬±±´ ïòÛ³¿·´ ²»©´»¬¬»® îòÌòØò Ý±´«³² ±® ·²»®¬ Ñ¾¶»½¬·ª» Þæ Ý±³³«²·¬§ó©·¼» ¿©¿®»²» °®±¹®¿³ ïòÚßÓ ¬±«® º±® ·²¼«¬®§ ¬¿µ»¸±´¼»® îòÐ¿°±®¬? °®±¹®¿³ íòØ±³»¬±©² Ø»®± »¨°¿²·±² Ñ¾¶»½¬·ª» Ýæ Ì»¿³ Ñ«¬®»¿½¸ Goal 4: Attend industry related meetings such as hotel/motel, Tri-State Tourism and Eastern Iowa Tourism meetings to provide and gather input and information. Goal 5: Assist the membership division in the recruitment and retention of Chamber member businesses by promoting/communicating the economic benefits of the impact of tourism. Ñ¾¶»½¬·ª» ßæ Ð¿®¬·½·°¿¬» ·² ¬¸» ³»³¾»®¸·° ¼®·ª» ¿½¬·ª·¬·»ò Ñ¾¶»½¬·ª» Þæ Ó¿µ» °»®±²¿´ ½¿´´ ±² ³»³¾»®ò Goal 6: Promote a section of the website that provides tourism statistics and resources for members. (i.e.: convention leads, tourism spending, tourism trends, convention calendar, calendar of events, etc 4 Page Create & Implement a Marketing Plan to Increase Tourism Goal 1: Increase the number of travelers to the Dubuque area from 1 million to 1.5 million and travel expenditures to the area from $167 million in 2002 to $220 million by FY2008 as reported by the IDED Tourism Impact Reports. Ñ¾¶»½¬·ª» ßæ Î»ó»ª¿´«¿¬» ±«® ¬¿®¹»¬ ¿«¼·»²½»ô ²»»¼ ¿²¼ ®»»¿®½¸ »¹³»²¬ ¬®»²¼ò Ñ¾¶»½¬·ª» Þæ Ý±²¬·²«» ·³°´»³»²¬¿¬·±² ±º ¿² ¿²²«¿´ ·²¬»¹®¿¬»¼ ³¿®µ»¬·²¹ ½¿³°¿·¹² ·² ¬¿®¹»¬ ³¿®µ»¬ ¬± °±·¬·±² ¬¸» Ü«¾«¯«» ¿®»¿ ¿ ¿ ®»½®»¿¬·±²¿´ô ½»²·½ ¿²¼ ¸·¬±®·½¿´ ¹»¬¿©¿§ º±® ³«´¬·ó¼¿§ ¬®·° ·² ½±±°»®¿¬·±² ©·¬¸ ±«® ®»¹·±²¿´ °¿®¬²»®ò Ñ¾¶»½¬·ª» Ýæ Ü»ª»´±° ½±²«³»® °®±³±¬·±² ¬± °®±³±¬» »¿±²¿´ô ¬¸»³»¼ô ¿²¼ «²·¯«» ±°¬·±² ¬± »²½±«®¿¹» ²»© ¿²¼ ®»¬«®² ª··¬ ¬± ¬¸» ¿®»¿ò Ñ¾¶»½¬·ª» Üæ Ð®±ª·¼» ª··¬±® ¿·¬¿²½» ¿²¼ ·²½®»¿» ¬¸» ²«³¾»® ±º ¬®¿ª»´ °¿®¬·» »»µ·²¹ ·²º±®³¿¬·±² ¿¬ ¬¸» ×±©¿ É»´½±³» Ý»²¬»® ¾§ îëû ¿ ®»°±®¬»¼ ¾§ ³±²¬¸´§ ×±©¿ É»´½±³» Ý»²¬»® ®»°±®¬ò Ñ¾¶»½¬·ª» Ûæ Ó¿®µ»¬ ¿®»¿ º»¬·ª¿´ô »ª»²¬ô ¿²¼ ¿¬¬®¿½¬·±² ¬± ¹»²»®¿¬» ª··¬±® ¬± ¬¸» ¿®»¿ò Ñ¾¶»½¬·ª» Úæ Ð®±ª·¼» Ê··¬±® Ù«·¼» ¿²¼ Ý¿´»²¼¿® ±º Ûª»²¬ ¾®±½¸«®» ¿ º«´º·´´³»²¬ °·»½» ¬± ¿¼ °´¿½»³»²¬ò Goal 2: Promote the Dubuque area as a multi-day group tour destination to generate 3,000 mid-week group tour room nights annually. Ñ¾¶»½¬·ª» ßæ Ì± ·²½®»¿» ¬¸» ²«³¾»® ±º ¹®±«° ¬±«® ¿²¼ ¬¸» ´»²¹¬¸ ±º ¹®±«° ¬¿§ ¾§ ±ºº»®·²¹ ³«´¬·ó¼¿§ ·¬·²»®¿®·» ¿²¼ ¹®±«° °¿½µ¿¹»ò Ñ¾¶»½¬·ª» Þæ Ì¿®¹»¬ ¹®±«° ´»¿¼»® ·² ×±©¿ô ×´´·²±·ô É·½±²·²ô Ó·²²»±¬¿ ¿²¼ ²¿¬·±²¿´ ¬±«® ±°»®¿¬±®ò Ñ¾¶»½¬·ª» Ýæ Ð®±ª·¼» ¬±«® ±°»®¿¬±® ¿²¼ ¹®±«° ´»¿¼»® ©·¬¸ °®±³±¬·±²¿´ ³¿¬»®·¿´ò Ñ¾¶»½¬·ª» Üæ Ó±²·¬±® ·²¼«¬®§ ¬®»²¼ ±² ¬®¿ª»´»® °»²¼·²¹ °¿¬¬»®² ¿²¼ ¿®»¿ ±º ·²¬»®»¬ò Goal 3: Promote the Dubuque area as a state-of-the-art meeting and conference destination to generate a minimum of 70,000 delegates annually. Ñ¾¶»½¬·ª» ßæ Ó¿·²¬¿·² º±½« ±² ³¿´´ ¬± ³»¼·«³ ·¦»¼ ³»»¬·²¹ò Ñ¾¶»½¬·ª» Þæ ß¹¹®»·ª»´§ ³¿®µ»¬ ¬± ²¿¬·±²¿´ô ¬¿¬» ¿²¼ ®»¹·±²¿´ ½±²º»®»²½» ·² ìððõ ¼»´»¹¿¬» ®¿²¹»ò Ñ¾¶»½¬·ª» Ýæ Ú±½« ±² Ø±³»¬±©² Ø»®± Ý¿³°¿·¹² ¿ ¿ ³¿·² ±«®½» ±º ´»¿¼ º±® ³»»¬·²¹ ¿²¼ ½±²º»®»²½» ¾«·²» Ñ¾¶»½¬·ª» Üæ Ü»ª»´±° °®±³±¬·±²¿´ ³¿¬»®·¿´ ¬± »²¼ ¬± °´¿²²»® ¿²¼ ¼»´»¹¿¬» Ñ¾¶»½¬·ª» Ûæ Ó±²·¬±® ·²¼«¬®§ ¬®»²¼ ¿²¼ ¼»´»¹¿¬» °»²¼·²¹ °¿¬¬»®² ¬¸®±«¹¸ ¬¸» ×±©¿ Ý±²ª»²¬·±² ú Ê··¬±® Þ«®»¿«ò Ñ¾¶»½¬·ª» Úæ Ü»ª»´±° Ý±²ª»²¬·±² Í»®ª·½·²¹ Ð®±¹®¿³ ¬± °®±³±¬» ¿®»¿ ¿½¬·ª·¬·» ¿²¼ ¬± »²¸¿²½» ¬¸» ±ª»®¿´´ ¹®±«° »¨°»®·»²½»ò Ñ¾¶»½¬·ª» Ùæ Î»¼»ª»´±° °¿¬ ¾«·²» ¿²¼ ®»ó¾·¼ ´±¬ ¾«·²» Goal 4: Increase Communication between all stakeholders and deliver consistent messages for Dubuque as a destination. 5 Page Goal 5: Increase Awareness of Dubuque and the surrounding area by maintaining and expanding media relations locally, regionally and nationally. Ñ¾¶»½¬·ª» ßæ Ð®±ª·¼» °®±³±¬·±²¿´ ³¿¬»®·¿´ ¿²¼ ±²¹±·²¹ ·²º±®³¿¬·±² ¬± ¬®¿ª»´ ³»¼·¿ ·²¬»®»¬»¼ ·² ¬¸» Ü«¾«¯«» ¿®»¿ò Ñ¾¶»½¬·ª» Þæ Ð®±³±¬» ¬¸» Ü«¾«¯«» ¿®»¿ ¬± ¬®¿ª»´ ³»¼·¿ º±® ¸±®¬ ¿²¼ ´±²¹ ´»¿¼ ¬±®·» Ñ¾¶»½¬·ª» Ýæ ß²²«¿´´§ ³±²·¬±® ¿²¼ ¬®¿½µ ³»¼·¿ ½±ª»®¿¹»ò Goal 6:Redefine/reposition Dubuque as a destination. Compare nationally & internationally to explore our opportunities. Ñ¾¶»½¬·ª» ßæ Ý±²¼«½¬ ®»»¿®½¸ ±² ³¿®µ»¬ »¹³»²¬ Ñ¾¶»½¬·ª» Þæ Î»ó¿» ±«® ·³¿¹» Ñ¾¶»½¬·ª» Ýæ Ð¿®¬²»® ¬¿¬»©·¼» ¿²¼ ®»¹·±²¿´´§ ¬± »¨°¿²¼ ±«® ³»¿¹» Provide Education on Product and Service Excellence Goal 1:Provide community education to improve the Visitor experience Ñ¾¶»½¬·ª» ßæ Ü»ª»´±° ¬®¿·²·²¹ ±°°±®¬«²·¬·» ¾¿»¼ ±² ª··¬±® ²»»¼ Ñ¾¶»½¬·ª» Þæ Ü»ª»´±° »®ª·½» »¨½»´´»²½» ®»½±¹²·¬·±² °®±¹®¿³ Ñ¾¶»½¬·ª» Ýæ Û¨°¿²¼ ¬®¿·² ¬¸» ¬®¿·²»® °®±¹®¿³ Ñ¾¶»½¬·ª» Üæ Ý±³³«²·½¿¬» Í»®ª·½» Û¨½»´´»²½» »¨°»½¬¿¬·±²ô ¬·° ú ¬»¬·³±²·¿´ ¬± ½±³³«²·¬§ ª·¿ ¾·ó³±²¬¸´§ ²»©´»¬¬»®ô Ý¸¿³¾»® Û¼¹» ú »´»½¬®±²·½ ³¿·´ Ñ¾¶»½¬·ª» Ûæ Ü»ª»´±° ½±³³«²·¬§ ©·¼» »½®»¬ ¸±°°»®? °®±¹®¿³ Ñ¾¶»½¬·ª» Úæ Ý®»¿¬» ½±³³«²·¬§ ©·¼» Ì±«®·¬ ·² Ç±«® Ñ«® Ì±©²? ½¿³°¿·¹² Ñ¾¶»½¬·ª» Ùæ Ð®±³±¬» ¬±«®·³ ¿½¬·ª·¬·» ±² ³±²¬¸´§ ¾¿· ¬± ¾«·²» ú ½±³³«²·¬§ Ñ¾¶»½¬·ª» Øæ Ý±²¬·²«» ¬± ©±®µ ©·¬¸ Ý·¬§ ±º Ü«¾«¯«» ¬± ·³°´»³»²¬ Ð»¼»¬®·¿² É¿§º·²¼·²¹ Í§¬»³ 6 Page Be the Leading Authority for Regional Tourism Goal 1: Provide on line access to tourism industry data. Ñ¾¶»½¬·ª» ßæ Ü»ª»´±° ¿²¼ °®±³±¬» ·²¬»®²¿´ ¿²¼ »¨¬»®²¿´ ·²º±®³¿¬·±² º±® ³»³¾»® ¿²¼ ª··¬±® ¬± ¿½½» ·²º±®³¿¬·±² îìñéò Ñ¾¶»½¬·ª» Þæ Ü»ª»´±° Ó¿¬»®·¿´ ¬± °®±ª·¼» ¬± ¬±«®·³ ·²¼«¬®§ º®±²¬ó´·²» »³°´±§»» ¬± ¿·¬ ¬¸»³ ·² °®±³±¬·²¹ Ü«¾«¯«»ò Goal 2: Continually survey the membership on their info needs and adjust data accordingly. Ñ¾¶»½¬·ª» ßæ Ð®±ª·¼» ¿ º±®³ º±® º»»¼¾¿½µ ¿²¼ ¯«»¬·±² º®±³ ¬¿µ»¸±´¼»® ±² ©»¾·¬»ò Goal 3: Position the CVB as an information clearinghouse for the community. Goal 4: Lead the development of a tri-state tourism marketing plan. Financial Sustainability Goal 1:Develop a regionalized plan to promote the Tri-State area with an aggressive marketing program funded by various investment opportunities: Hotel/Motel tax rate, Endow Iowa Fund, Vision Iowa, City of Dubuque investment, County of Dubuque Investment, Other state and federal grants (with local funds available for matching requirements) Goal 2:Explore revenue opportunities with packaging of tours. Goal 3:Outline advertising efforts for future as long-term and short-term 7 Page Critical Success Factors & Measurements Identify engage & communicate the Return on Investment to our members/ stakeholders Ò«³¾»® ±º ³»³¾»®ñ¹®±©¬¸ñ®»¬»²¬·±² Ì®¿½µ °¿®¬·½·°¿¬·±² Í«®ª»§ Ü¿¬¿¾¿» Î»¬»²¬·±² ±º ³»³¾»® ×²½®»¿»¼ ³»³¾»®¸·° Î»°»¿¬ ¾«·²» Ó»³¾»®? ¹®±©¬¸ Ó»³¾»® °¿®¬·½·°¿¬·±² ·² ÝÊÞ °®±¹®¿³ Ø±¬»´ñÓ±¬»´ ¬¿¨ ß²»½¼±¬¿´ º»»¼¾¿½µ Ü¿¬¿ ½±´´»½¬·±² ú ¿²¿´§· Create & implement marketing plan to increase tourism Ø±¬»´ Ì¿¨ Ý±²ª»²¬·±² ú ³»»¬·²¹ ²«³¾»® Ûª»²¬ñ¿¬¬®¿½¬·±² ¿¬¬»²¼¿²½» Ì±«®·³ ·²¼«¬®§ »¨°¿²·±² É»´½±³» Ý»²¬»® ²«³¾»® Ê··¬±® »¨°»²¼·¬«®» ¬«¼·» Ò«³¾»® ±º ·²º±®³¿¬·±² ®»¯«»¬ ×ÜÛÜ ®»°±®¬ Ø±¬»´ ¾±±µ·²¹ Provide education on product & service excellence Í»½®»¬ ¸±°°»® Í«®ª»§ ½«¬±³»® Ò«³¾»® ±º °»±°´» ·² »®ª·½» »¨½»´´»²½» °®±¹®¿³ Ý±²ª»²¬·±² º»»¼¾¿½µ Ò«³¾»® ±º ®»°»¿¬ ½«¬±³»® Ô¿½µ ±º ½±³°´¿·²¬ Be the leading authority for regional tourism Ò«³¾»® ±º ®»¯«»¬ º±® ·²º±®³¿¬·±² É»¾·¬» ¸·¬ Î»½»·°¬ ±º ·²º±®³¿¬·±² º®±³ ¬¿µ»¸±´¼»® ¿²¼ ³»³¾»® ? ·ò»ò ½±±°»®¿¬·±² Í«®ª»§ Financial Sustainability Þ´¿½µ ·²µÿ Ó»³¾»® ®»¬»²¬·±² Ñ½½«°¿²½§ ®¿¬» ×²½®»¿»¼ ®»ª»²«» Ò»© ®»ª»²«» ±«®½» 8 Page Net Income & Expenses FY 2006-2007FY 2007-2008 INCOME:INCOME: Ý·¬§ Ô±¿²íëôðððòððÝ·¬§ Ô±¿²íëôðððòðð Þ«®»¿« Í»®ª·½»çôðððòððÞ«®»¿« Í»®ª·½»ïìôðððòðð Î»¬¿·´ Í¿´»ìëôëððòððÎ»¬¿·´ Í¿´»íëôëððòðð Ý±óÑ° Ð®±¹®¿³ïïðôðððòððÝ±óÑ° Ð®±¹®¿³îðôðððòðð Ù®¿²¬îôðððòððÙ®¿²¬îôðððòðð Ý·¬§ ±º Ü«¾«¯«»êêðôìðèòçðÝ·¬§ ±º Ü«¾«¯«»éíîôìçêòîì Ü«¾«¯«» Ý±«²¬§îëôðððòððÜ«¾«¯«» Ý±«²¬§îëôðððòðð 886,908.90863,996.24 Ì±¬¿´Ì±¬¿´ EXPENSES:EXPENSES: Ý±²ª»²¬·±² Ó¿®µ»¬·²¹êìôêëðòððÝ±²ª»²¬·±² Ó¿®µ»¬·²¹êíôëððòðð Ù®±«° Ì±«® Ó¿®µ»¬·²¹ïïôëððòððÙ®±«° Ì±«® Ó¿®µ»¬·²¹ïìôðððòðð ×²¼»°»²¼»²¬ Ì®¿ª»´»® Ó¿®µ»¬·²¹îììôðððòðð×²¼»°»²¼»²¬ Ì®¿ª»´»® Ó¿®µ»¬·²¹îìîôëððòðð ß©¿®»²» Ü»ª»´±°³»²¬ëïôëððòððß©¿®»²» Ü»ª»´±°³»²¬ìëôðððòðð Ð»®±²²»´ìïëôêéíòððÐ»®±²²»´íççôéðëòðð ß¼³·²·¬®¿¬·ª»éìôìéïòððß¼³·²·¬®¿¬·ª»éêôìéïòðð Í«°°±®¬ Í»®ª·½»ëçôïêðòððÍ«°°±®¬ Í»®ª·½»êîôïêðòðð 920,954.00903,336.00 Ì±¬¿´Ì±¬¿´ -34,045.10-39,339.76 9 Page Budget Income FY 2006-2007FY 2007-2008 Bureau Services:Bureau Services: Ê··¬±® Ù«·¼»ðòððÊ··¬±® Ù«·¼»ðòðð Ð®·²¬ Ý±óÑ°ëôðððòððÐ®·²¬ Ý±óÑ°ïðôðððòðð Ý¿´»²¼¿® ±º Ûª»²¬ìôðððòððÝ¿´»²¼¿® ±º Ûª»²¬ìôðððòðð Ø±°·¬¿´·¬§ðòððØ±°·¬¿´·¬§ðòðð 9,000.0014,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Retail Sales:Retail Sales: Ó¿°ðòððÓ¿°ðòðð Ê·¼»± Í¿´»ëððòððÊ·¼»± Í¿´»ëððòðð Ù·º¬ Í¸±°ìëôðððòððÙ·º¬ Í¸±°íëôðððòðð 45,500.0035,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Co-Op Programs:Co-Op Programs: Ð¿®¬²»® ×²½±³»ïððôðððòððÐ¿®¬²»® ×²½±³»ðòðð Ó»³¾»® ×²½±³»ïðôðððòððÓ»³¾»® ×²½±³»îðôðððòðð 020,000.00 110,000.0 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Grants:Grants: Û×ÌßîôðððòððÛ×Ìßîôðððòðð 0.000.00 Í¬¿¬»Í¬¿¬» 2,000.002,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ City of Dubuque:City of Dubuque: 0767,496.24 695,408.9 Ø±¬»´ñÓ±¬»´ Ì¿¨ Ø±¬»´ñÓ±¬»´ Ì¿¨ -35,000.00-35,000.00 Ý·¬§ Ô±¿²Ý·¬§ Ô±¿² 660,408.90732,496.24 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Dubuque County25,000.00Dubuque County25,000.00 0828,996.24 851,908.9 Ì±¬¿´ ×²½±³» Ì±¬¿´ ×²½±³» 10 Page Budget Expenses | Convention Marketing FY 2006-2007FY 2007-2008 Assoc. Marketing:Assoc. Marketing: ÓÐ×íôðððòððÓÐ×íôðððòðð ×ÍßÛèôðððòðð×ÍßÛéôðððòðð ×Óßïôîððòðð×Óßïôðððòðð Ô»¿¼ Ü»ª»´±°³»²¬êôðððòððÔ»¿¼ Ü»ª»´±°³»²¬íôðððòðð 18,200.0014,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Corporate Marketing:Corporate Marketing: ÝÌßîëðòðð ßºº±®¼¿¾´» Ó»»¬·²¹íôëððòððßºº±®¼¿¾´» Ó»»¬·²¹íôëððòðð Ó»»¬·²¹ñÝ±±° Í¸±©ðòððÓ»»¬·²¹ñÝ±±° Í¸±©ïôðððòðð Ü»¬·²¿¬·±² Í¸±©½¿»îôëððòððÜ»¬·²¿¬·±² Í¸±©½¿»îôëððòðð Ø±´·¼¿§ Í¸±©½¿» íôîððòððØ±´·¼¿§ Í¸±©½¿» íôëððòðð Ô»¿¼ Ü»ª»´±°³»²¬êôðððòððÔ»¿¼ Ü»ª»´±°³»²¬íôðððòðð 15,450.0013,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Bid Process:Bid Process: Ð®»»²¬¿¬·±²ìôðððòððÐ®»»²¬¿¬·±²ìôëððòðð ×²½»²¬·ª»éôðððòðð×²½»²¬·ª»çôðððòðð 11,000.0013,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Promotional Tools:Promotional Tools: Ð«¾´·½¿¬·±²ðòððÐ«¾´·½¿¬·±²ìôðððòðð Ü·®»½¬ Ó¿·´ïðôðððòððÜ·®»½¬ Ó¿·´ëôðððòðð ß¼ Ð´¿½»³»²¬ðòððß¼ Ð´¿½»³»²¬ëôðððòðð 10,000.0014,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Convention Services:Convention Services: Í«°°´·»íôðððòððÍ«°°´·»íôðððòðð Ø±°·¬¿´·¬§ðòððØ±°·¬¿´·¬§ðòðð Í°»½·¿´¬§ ×¬»³îôðððòððÍ°»½·¿´¬§ ×¬»³îôðððòðð 5,000.005,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Hometown Hero:5,000.00Hometown Hero:3,500.00 64,650.0063,500.00 ÌÑÌßÔÌÑÌßÔ 11 Page Budget Expenses | Group Tour Marketing FY 2006-2007FY 2007-2008 NTA/ABA/Bank Travel:NTA/ABA/Bank Travel: Î»¹·¬®¿¬·±²íôðððòððÎ»¹·¬®¿¬·±²íôðððòðð Ì®¿ª»´íôðððòððÌ®¿ª»´îôðððòðð Ú±´´±©óË°ëððòððÚ±´´±©óË°ëððòðð 6,500.005,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Group Leader Development:Group Leader Development: Ý±óÑ° ß¼ª»®¬··²¹îôðððòððÝ±óÑ° ß¼ª»®¬··²¹ëððòðð Ü·®»½¬ Ó¿·´ïôðððòððÜ·®»½¬ Ó¿·´ïôðððòðð Ð®±³±¬·±²ïôðððòððÐ®±³±¬·±²îôëððòðð ×ÙÌßïôðððòðð×ÙÌßëððòðð 5,000.004,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Publications:0.00Publications:4,000.00 11,500.0014,000.00 ÌÑÌßÔÌÑÌßÔ 12 Page Budget Expenses | Independent Traveler Marketing FY 2006-2007FY 2007-2008 Publications:Publications: Ê··¬±® Ù«·¼»ðòððÊ··¬±® Ù«·¼»ðòðð Ó¿° ß³»®·½¿ù Î·ª»® Þ®±½¸«®» 0.000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Media Buys:Media Buys: Ó»¼·¿ Þ«§ ú Ú»»Ü·®»½¬ Ó¿·´ô Ñ«¬¼±±®ô Î¿¼·±ô Ð®·²¬ô èðð Ð¸±²»îðëôðððòððß½½±«²¬ ³¿²¿¹»³»²¬îððôðððòðð ß¼ Ý®»¿¬·±²èôðððòððÜ·®»½¬ ³¿·´ ½±±°ïðôðððòðð 0210,000.00 213,000.0 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Chamber Welcome Center:Chamber Welcome Center: Î»²¬ðòððÎ»²¬ðòðð Ó¿·²¬»²¿²½»ñÍ«°°´·»ìôðððòððÓ¿·²¬»²¿²½»ñÍ«°°´·»ìôðððòðð Ù·º¬ Í¸±°îðôðððòððÙ·º¬ Í¸±°îðôðððòðð Þ®±½¸«®» Ü·¬®·¬«¬·±²îôðððòððÞ®±½¸«®» Ü·¬®·¬«¬·±²íôëððòðð ×±©¿ É»´½±³» Ý»²¬»®ëôðððòððÛ×Ìßô ÌÍÌÝ ú ×ÉÝßëôðððòðð Ó»³¾»®¸·°ñÛ×Ìßú ÌÍÌÝ 31,000.0032,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ 0242,500.00 244,000.0 ÌÑÌßÔ ÌÑÌßÔ 13 Page Budget Expenses | Awareness Development FY 2006-2007FY 2007-2008 Travel Writers:Travel Writers: Ó»¼·¿ Õ·¬ïôðððòððÓ»¼·¿ Õ·¬ïôðððòðð Í·¬» Ì±«®ïôðððòððÍ·¬» Ì±«®ïôðððòðð Ý´·°°·²¹ Í»®ª·½»îôðððòððÝ´·°°·²¹ Í»®ª·½»ïôðððòðð ÐÎ Ûºº±®¬éôðððòððÐÎ Ûºº±®¬éôðððòðð 11,000.0010,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Hospitality:Hospitality: Í»³·²¿® Ó¿¬»®·¿´îôðððòððÍ»³·²¿® Ó¿¬»®·¿´îôðððòðð Í·¹²¿¹»ðòððÍ·¹²¿¹»îôðððòðð ß²²«¿´ Ð®±¹®¿³êôðððòððß²²«¿´ Ð®±¹®¿³ìôðððòðð Ô±½¿´ ß©¿®»²»îôðððòððÔ±½¿´ ß©¿®»²»îôðððòðð 10,000.0010,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Festivals Task ForceFestivals Task Force Ý¿´»²¼¿® ±º Ûª»²¬ìôðððòððÝ¿´»²¼¿® ±º Ûª»²¬ìôðððòðð 4,000.004,000.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Education/Staff Development:Education/Staff Development: ×ßÝÊÞ Ó»³¾»®¸·°ïôðððòðð×ßÝÊÞ Ó»³¾»®¸·°ïôðððòðð Ì®¿ª»´êôëððòððÌ®¿ª»´ìôëððòðð Ì±«®·³ Ý±²º»®»²½»ïôðððòððÌ±«®·³ Ý±²º»®»²½»ïôðððòðð 8,500.006,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Local Awareness:Local Awareness: Ì®¿ª»´ Ú»¼»®¿¬·±²ñÔ»¹·´¿¬·ª»ëôðððòððÌ®¿ª»´ Ú»¼»®¿¬·±²ñÔ»¹·´¿¬·ª»ëôëððòðð Ý¿´´îôðððòððÝ¿´´íôðððòðð Î»½±¹²·¬·±²ïôðððòððÎ»½±¹²·¬·±²ïôðððòðð 8,000.009,500.00 Í«¾¬±¬¿´ Í«¾¬±¬¿´ AR Festival10,000.00AR Festival5,000.00 51,500.0045,000.00 ÌÑÌßÔÌÑÌßÔ 14 Page Budget Expenses | Personnel FY 2006-2007FY 2007-2008 OfficeOffice îëçôêïìòððîëéôðíïòðð Chamber Welcome StaffChamber Welcome Staff ëéôðððòððêðôêðíòðð fChamber Support Staff Chamber Support Staf ççôðëçòððèîôðéïòðð 0399,705.00 415,673.0 Í«¾¬±¬¿´ Í«¾¬±¬¿´ Administrative74,471.00Administrative76,471.00 Support Services59,160.00Support Services62,160.00 0538,336.00 549,304.0 ÌÑÌßÔ ÌÑÌßÔ 15 Page