GDDC Econ Devel Destination for OpportunityTHE CITY OF
DuB E
~-~-~
MEMORANDUM
March 2, 2007
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Economic Development
The Greater Dubuque Development Corporation has completed their five year plan for
community growth that had a goal of 5,000 net new jobs and $200 million in capital
investment, excluding residential. In just four years Dubuque County added 5,300 net
new jobs and far exceeded the $200 million in capital investment. Comparing January
2006 with January 2007, Dubuque County, with 3% of the State's population, was
responsible for 17.2% of the State's job growth with the creation of 3,100 net new jobs.
Their campaign was financially supported by Dubuque County, private businesses and
the City of Dubuque. The City's commitment was just a continuation of past investment
levels.
GDDC is preparing to launch their next five year plan for community growth. With
56,000 people now working in Dubuque County, as compared to 37,700 in 1983 and
44,800 in 1990, achieving a marked increase in jobs will be all the more challenging.
GDDC will be focusing on business retention, expansion and recruitment. Workforce
will be a separate element of the plan.
GDDC will be asking for a substantial increase in financial commitment from all of its
partners to carry out the five year campaign.
GDDC has asked the City to consider a $100,000 per year increase in its commitment
to economic development over the next five years.
The City created in Fiscal Year 2007 a Marketing budget using Federal Urban
Developmental Action Grant (UDAG) dollars to do community branding. We have since
learned that the approximately $450,000 available in the budget for this purpose is not
anywhere near enough to achieve the goal of community branding. In fact, ten times
that amount might not be enough. Therefore, these funds are available for another
purpose.
These UDAG funds have been dedicated by the City for economic development
purposes. The City is also expecting a rebate from the Iowa Community Assurance
Pool (ICAP) in FY 2009 in excess of $50,000 from over-funding in the pool's reserve
account. These two sources would provide the City the source for the $100,000 per
year contribution.
I respectfully recommend that the Mayor and City Council approve the GDDC request to
provide $100,000 per year over the next five years in additional funding for
implementation of Greater Dubuque: Destination for Opportunity.
~/ i
~~ I~'
Michael C. Van ~Milligen
MCVM/Ig
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
David Heiar, Economic Development Director
DEPARTMENT: STATE PROGRAM: PROJECT TITLE: PROG vC TOTAL,
Economic Development Community 8~ Economic CommuMty Marketing pEPARYM~N3': BD PROJECT
Development FDlCIP NO: 285-1842 COST
$ 500 000
EXP PRIOR ESTIMATED PROJECT BUDGET 2007-08 2008-09 2009-10 2010-11 2011-12 BEYOND
2012
TO FY 07 FY 07
A. EXPENDITURE ITEMS
Design & Engineering
Land and R.O.W.
Construction
$ 250
000 Other $ 150,000 $ 100,000
,
$ - $ 250,000 TOTAL $ 150,000 $ 100,000 $ - $ - $ - $ -
B. PROJECT FINANCING
$ 250
000 UDAG Fund $ 150,000 $ 100,000
,
$ - $ 250,000 TOTAL $ 150,000 $ 100,000 $ - $ - $ - $ -
PROJECT DESCRIPTION
Create a community based marketing campaign designed to create a "brand" for Dubuque. The campaign goals would be to increase awareness of Dubuque as a
prospering community to outside business recruiting firms, business leaders and key decision makers for major capital investments. A positive branded image would be
created, rather than letting others create it for us. Every community has a brand image. Included in the Fiscal Year 2007 budget is funding to prepare and submit an All
America City award application. A total of $30,000 is budgeted to cover costs for the application fee, staff assistance, exhibit at the award ceremony and travel expenses
for a team of local leaders to present at the award ceremony. The first year allocation also includes funds to design the materials and strategy for a marketing campaign.
USTIFICATION
Vith all of Dubuque's recent successes and the creation of five, four-lane connections to the outside world, the "Masterpiece on the Mississippi" must be marketed to
thers to brand an image in key decision makers' minds to spur economic growth. This marketing effort is not meant to be targeted at tourism or to market Dubuque locally
There the community's assets are well known.
(The early repayment of the A.Y. McDonald Economic Development UDAG loan makes this funding available. Use of these funds for this purpose means that in future
budget years, the annual economic development operating expenses will need to be paid from general fund sources, which could impact future property tax requests.
(RELATIONSHIP TO OTHER PROJECTS
This project implements the Comprehensive Plan's Economic Development Element: Goals 1.6, 2.6, 3.1, and 5.2.
March 27, 2007
Mr. Mike Van Milligen
City Manager
City of Dubuque
50 W. 13`" Street
Dubuque, Iowa 52001
Dear Mike:
C
GreaterDubuque
Development Corporation
In 2003, the City of Dubuque and over 100 corporations and government entities joined together
to invest in the River Valley Initiative, setting the lofty goals of creating 5,100 new jobs and
stimulating more than $200 million in new commercial construction by 2008. By December,
2006, both objectives have been turned into reality -more than a year ahead of schedule.
Our success in the Greater Dubuque area has not gone unnoticed. The Metropolitan Statistical
Area (MSA) of Dubuque has been ranked 22°d in the United States in job growth rate. From
January of 2006 to January 2007, the Dubuque MSA was responsible for over 17% of all private
sector job growth in the entire State of Iowa. The River Valley Initiative has exceeded all
expectations.
Our recent accomplishments have inspired us to embark on a new journey - a mission to make
Greater Dubuque a "Destination of Opportunity". We will continue working with our existing
businesses to retain and expand their Dubuque operations. We have added Mike Blouin to our
team to tell the story called Dubuque, to the rest of the world ,with the objective of attracting
more new businesses to Dubuque. Finally, we will catalyze a community effort to publicize the
job opportunities in Dubuque in order to attract new workers and families to our community.
Our campaign goals are more aggressive than those adopted four years ago -secure the financial
resources necessary to fund an organization and activities that will achieve measurable outcomes
regarding jobs, wages, commercial construction and population growth within a five year period.
Our past success has raised the bar to a new level which is within our reach.
To that end, we ask that the City of Dubuque consider a pledge to the Greater Dubuque:
Destination for Opportunity campaign of $100,000 a year for five years. Further we request the
opportunity to make a full presentation to the Mayor and Council at their Apri12°d, 2007 meeting
where I will spell out in detail the goals and objectives of our next journey to make Greater
Dubuque a Destination for Opportunity.
Sincerely,
~~ _ ~'
~~
Rick Dickinson
Executive Director & COO
300 Main Street, Suite 120, Dubupue, Iowa 52001
www.greaterdubuque.org
e-mail gddc6Pgreaterdubuque.org
phone 563.557.9049
fax 563.557.1059
mfo^act~on
Moving business Iorward
. i
..
~_ ~ ~ ~
. million in the River I/a ey
Dear Fellow Business Leaders: _
more than 100 leaders and corporations joined together to invest $2• e
tin 5,100 new jobs and stimulating had been $urn0ed into n
In 2003, ~, ob'ectives of crea g
Initiative, and set the l0 1 2008 By December of 2006, both objectiv
in new commercial CO ear ahead of schedule.
reality -more than a y ue has been ranked as one
rowth
ubu ue's successes over the past seve sal years g ave not gone unnoticed. fo uq
in 'ob rowth and has risen to lead asterocomplacency,b gollective
D q
of the top 25 cities in tie United State 1
rate for the past three years. In many communities, these accola es wou
here. We remember the dark days of Dubuque in the 1980's and vow
sense that "we've made it:' Not
"never again:' ourne a mission to make Greater
Our recent accomplishments have inspired us to embark on a new 1 m to tell the story
ortunitY. We Fill continue working with our existing b 11edeDubuque>am
Dubuque a Destination for aPP ue. Finally, we will
and expand their businistses. We have added Mike Blouin inour q
' h the objective of attracting more nehbusinesses to Dubuq
ubu ue in order to attract new workers
to the outside world, w ortunities
catalyze a community effort to publicize the opp
and families to our community.
to make a significant impact on our future. Yottr investment in this campk$n
' with hundreds of area employers andthat
This is your opportunity
is more than just hareancial commitment. Its also a partners
the desire to continue moving Dubuque forward and have the courage to to
individuals who s
less traveled road. which have been developed
following pages outline the campaign's mission and its aggressive goals,
~1e ommunity over the past several months. I am confident that we together can
by leaders in our business c -
achieve these goals.
ai nand to play an acteers on this five, yga olourney
rivilege to serve as Chairperson of this camp g
It is my p ou will join me and your p
the futurGreater Dubuque a Destination fo p~PPortunity.
to make
Sincerely,
;~~
David O. Becker ortunity
Greater Dubuque:, Destination for Opp
Campaign Chairperson
GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY ~ 1
P~ ~~%(~~
G~C!/v ~~~22~f
At the time, Dubuque had much to be proud of with the area's "can-do" attitude and a
superior workforce. New four-lane highways improved our access to markets and land
was primed for development. But that wasn't enough for the City's leaders-or Greater
Dubuque Development. It was time to be bold and visionary. To bring Dubuque's economy
to the next level, we needed more than ahand-to-mouth annual approach.
The answer was the River Valley Initiative. The five-year campaign sought to create 5,100
new jobs and spur $200 million in commercial construction. More than 100 businesses and
individuals invested $2.3 million in the effort. They were rewarded when the campaign hit
its goals in less than four years. The River Valley Initiative "focused the community on job
creation and business expansion," said Dubuque Mayor Roy Buol. "It really provided that
focus and the funding that was needed to make it happen."
In 2002, John Schmidt, of Heartland Financial USA and Chairperson of the River Valley
Initiative, encouraged our business community to "roll up our sleeves" and take control of
our destiny. That call to action was answered in a big way. It began by surpassing the five-
year campaign investment goal of $2 million and concluded by exceeding the job growth
and new construction numbers a year ahead of schedule!
R ALLEY INITIATIVE
A FIVE YEAR PLAN FOR GROWTH
2
`THE RIVER ~IALLEY INITIATIVE PROVIDED THE"FRAMEWORK TO ALLOW DUBUQUE TO
~~
TAKE IT TO THE NEXT LEVEL.
cJl.: JOHN SCHMIDT, RIVER VALLEY INITIATIVE CAMPAIGN CHAIRPERSON
...
The River Valley Initiative, afive-year plan for growth, was launched in 2003. Expectations
were high. The goals set by Greater Dubuque Development's Board of Directors were
even higher: Create thousands of new jobs, raise the county's average wage, and stimulate
millions of dollars in new construction.
2 ~ GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY
LEFT TO RIGHT: Rick Dickinson, Greater Dubuque Development Corporation
and John Schmidt, Heartland Financial USA, Inc. (2003 River Valley Initiative
Campaign Chairperson)
~P~ ~::µeedd ~
` ~_'~ ` 58,000
* 2006 -
• 2Q05 56,000
• 2004
^ 2003 54,000
• 2002 Benchmark
52,000
50,000
48,000
i
~% 46,000
~ ,, ,
~~~~~,~~
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. ~ ~eQ`' O ~o O~
~ GQMMFRCIAL GON51"RUG7iC~N
^ RESIDENTIAL CONSTRUCTION
' -I • TOTAL CONSTRUCTION
~~~`l-
Up
`~
~ -
. i
$600,000,000
$550,000,000
$500,000,000
p$aso,ooo,aoo
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$3001000,000
$250,000,000
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GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY ~ 3 -
~~~
We close the River i/allry Initiative with many accomplishments and milestones to mark the Development figures. Dubuque powered into the U.S. Top 25 for job growth between
journey. Dubuque's phenomenal growth has turned heads across the United States. 2005 and October 2006. Economy.com, a division of Moody's, placed the city at 22nd among
-387 major U.S. cities for job growth during that time period. Dubuque was the only city in
The May 2005 issue of Inc. Magazine showed Dubuque with the single largest gain in the the entire Midwest represented in the top 25 and outpaced other major metro areas such as
entire country-surging 177 spots from the previous year on the magazine's list of "Best Dallas, TX, Orlando FL, Tampa, FL, San Antonio, T'X, Milwaukee, WI and Seattle, WA.
Cities to Do Business in America." In 2006, employment reached a record 57,300. Average
hourly wages increased from $13.19 when the River 1/allry Initiative was launched to Businesses are expanding and building new offices and plants all over the area, including
$15.86 today. the downtown, the Port of Dubuque, the Dubuque Industrial Center West, the Dubuque
Technology Park, the Peosta Industrial Park, the Farley Industrial Park, and the Dyersville
The Da Moines Register reported that Dubuque bested all Iowa cities in job growth between Industrial Park. Commercial construction from January 2003 to January 2b07 totaled mare
2003 and 2006. The number of jobs increased 8.9 percent, according to Iowa Workforce than $2,54 million.
~.
.~ ...
MI-T-AA• CORPORATION
~~
Mi-T-M Corporation of Peosta, built a 400,000
square foot facility and created 44 new jobs.
John Deere Dubuque Works added two forestry lines,
and relocated Deere & Co.'s forestry engineering
headquarters from Woodstock, Ontario to Dubuque.
Employment has increased by 130 jobs.
JOHN DEERE
Namasco's $6 million expansion at its current site
created 40 new jobs.
Namasco -
~•
McGraw-Hill is building an $18 million, 135,000
square foot, four-story office building at the Port of
Dubuque. The company also will create 24 new full
time and several part-time jobs.
Theisen Supply Inc. invested more than $5 million
and built a new 110,000 square foot state-of--the-art
THEISEN'S distribution center at Dubuque Industrial Center
HOME•FARM •AUTO vilest. The project included a 20,000 square snot
office for the'its headquarters and 10 new jobs.
.3~~ Uelner Precision Tools and Dies invested in new
7 Uelner machinery and equipment and plans to add 4,600
AP~K~~~~~ T~~~, a o~e5 square feet to its existing facility.
n
~~COULD l'OU HAVE IMAGINED FIVE YEARS AGO THAT DUBUQUE WOULD BE WHAT [T IS TODAY? 5,j00 NEW JOBS
IN FOUR YEARS AND $554 MILLION IN COMMERCIAL CONSTRUCTION-1 CONSIDER THAT VERY SUCCESSFUL~~
ell LORI THIELEN; DURRANT -
4 ~ GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY
ti Giese Manufacturing invested $1.3 million in an Cortingham & Butler is in the process of a $4.5
/1 I~~~ new equipment and an expansion of 18,000 square ~j ~ million project, including an expansion of its
~7 foot addition to its current building at the Dubuque downtown presence. It will remodel the Security
Industrial Center West: It also crested 15 jobs. COttlll 1II1 ~ BU1~2T g p P
Buildin to rovide new offices ace for their
C4B Immmce SISCO HealthCaR ~ty Managemrnt
operations. They will also add 90 jobs.
Sedgwick Claims Management Services of Memphis,
~~1~ Tennessee, has opened a temporary office in Western Dubuque BioDiesel, LLC is building a new
JBUC:~
~,~) downtown Dubuque, creating more than 100 new .facility that will yield 30 million gallons of biodiesel
~.
jobs. Its permanent residence will be a new, 28,000 ~ I `~ F'AR Ev, iown and 3 million gallons of glycerin. annually. It will also
Sedgwiek CMS square foot office facility with room to grow in the create 30 jobs.
Dubuque Technology Park.
Straka Johnson Architects, P.C. will be moving ^ Oral Arts Dental Laboratories is moving into a $1.3
~iI Stl'a ka J OJ'I 0150 n into a newly constructed facility in the Dubuque /"~ URAL AKts million, 14,200 square foot facility in the Dubuque
~.<h~Lett~,P.~. Technology Park. The company will have 4,000 ]]]~ ""~ UENTAL LABORATORY Industrial Center West. The company will also create
square feet of office space in the new building. 10 jobs.
Dubuque Screw Products Inc. is building a 30,000 U.S. BioEnergy is constructing a new facility
~ ~~~ Screw square foot building in the Dubuque Industrial expected to produce more than 100 million gallons of
Products ~~ Center West and creating 10 jobs. ~ ethanol and 320,000 tons of distiller grains per year.
The company is also creating 40 new jobs.
US BioEnergy
Kunkel, Bounds & Associates, Inc. of Mineral Point,
` I{vnkel Wisconsin, will build a $1.8 million, 10,000 square t
~=~OUnds foot office corporate headquarters in the Dubuque
.,.~~
Technology Park and will create 24 jobs. -
~~THERE IS NO MAGIC FORMULA FOES SUCCESSFUL ECONOMIC DEVELOPMENT, lT'S A MATTER- OF SIMPLE,
CONSTANT SALES WORK AND KNOCKING ON A LOT OF DOORS TO FIND THE HANDFUL ,OF PROJECTS WHICH CAN
~~ -
BE LEVERAGED INTO OUR COMMUMTI'.
' rA MIKE BLOUIN, GREATER DUBUQUE DEVELOPMENT CORPORATION
~ GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY ~ 5 . ~
We would like to take this opportunity to thank all of the business leaders who invested financially in our last campaign, the River
Yallry Initiative. We thank you for your dedication to this community and the future of our economic success. We also hope to
have the oppommity to work with you in the future to make Greater Dubuque a Destination for Opportunit}:
A.G. Edwards & Sons, Inc. DuTrac Community Credit Union O'Connor & Associates Insurance
A.Y. McDonald Industries, Inc. Eagle Window & Door, Inc. O'Connor & Thomas, P.C.
Abele Abstract & T"itle Company East Dubuque Savings Bank Parco, Ltd.
Alliance for Construction Excellence Edwards Cast Stone Patricia Friedman
Alliant Energy Eide Bailly, LLP Platinum Hospitality-Group, LLC
AMBRACO, INC. Fidelity Bank & Trust Platinum Services
American Airlines Flexsteel Industries, Inc. Plumbers & Steamfitters Local 125
American Realty of Dubuque, GMAC Real Estate Flynn Ready Mix Portien Construction
American Trust & Savings Bank Freidman Realty, Inc. Premier Bank
Anderson Weber Geisler Brothers Company Prudential Partners Realty
Apex Concrete Giese Manufacturing Co., Inc. Prudential Retirement & Investment
APICS Key City Chapter _ Hartig Drug Qwest
" Aquila, Inc. Heartland Financial USA, Inc. Radio Dubuque, Inc.,
Behnke Enterprises Inc Hodge Company Richardson Buick-Cadillac-Honda-GMC
$ird Chevrolet Co. Honkamp Krueger & Company Riley's Olds-Mazda-Subaru
Buesing and Associates, Inc. HyVee River ,City Paving, Inc.
Business Telephone Supply . IBEW #704 Ron Smith & Sans Construction
CalCars Hyundai IIW Engineers and Surveyors Rousselot
Carlisle Communications, Ltd John Deere Dubuque Works Ruhl American Conunercial Company
CarteGraph Systems, Inc. Julien's Journal Runde Chevrolet, Inc. `,~
Clarke College Kane, Norby & Reddick, P. C. Spahn & Rose Lumber Company
Conlon Construction Co. Kirchhoff Distributing Company State Central Bank
.~~` Continental Realty & Felderman Appraisals Klauer Construction Company Teamsters Loca1421
-k~;~. Copyworks Klauer Manufacturing The Finley Hospital
Cottingham & Butler Insurance, Inc. IQuesner & Co. Painting The Floor Show Companies
Crescent Electric Supply Company Leo McCarthy (recognized posthumously) The Friedman Group
Dan Kruse Pontiac -Nissan -BMW Liberty Bank The Metrix Company
Dubuque Area Chamber of Commerce Loras College Theisen Home Farm Auto
Dubuque Bank & Trust Maquoketa Valley Electric Cooperative Tricon Construction Group
Dubuque Building and Construction Trades Council McCoy Group, Inc. Turpin Dodge of Dubuque
Dubuque Board of Realtors, Inc. McGladrey & Pullen, LLP Union-Hoermann Press
Dubuque Racing Association McNamer Construction Systems, Inc. United Brotherhood of Carpenter & Joiners
Dubuque Homebuilders & Associates Medical Associates Clinic, P.C. University of Dubuque
Dubuque Internal Medicine Merry Medical Center-Dubuque U.S. Bank
Dubuque New Car, & Truck Dealers Association Mike Finnin Ford Vanguard Counter Tops, I;ac.
Dubuque Stamping & Mfg., Inc. Mi-T M Corporation Westmark Enterprises, Inc.
Duggan Iowa Realty Morrison Brothers Westphal & Company Electrical Construction
Dupaco Community Credit Union Mulgrew Oil Company Woodward Communications, Inc.
Durrant Myers-Cox Company Yager Mitsubishi
-~ GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY
\'~'
i
PARTNERSHIPS -
Successes and our challenges are not ours alone. Greater Dubuque works closely with city,
county, state, and federal officials and maintains partnerships with local employers, regional
and state development groups, utility and telecommunications companies, local developers,
educational institutions, and business groups.
These collaborations are especially vital as we plan, implement, and execute the next five-
year campaign. Individuals from these organizations generously donate their time and
expertise to guide the mission of Greater Dubuque.
1 .KNOW THAT OVER THE LAST FIVE YEARS, GREATER
DUBUQUE HAS BEEN ACTIVELY INVOLVED W[TH OVER
40 LOCAL BUS[N1;SSES, HELPING THEM WITH MAJOR
EXPANSION PLANS IN THE TRI-STATE AREA.
cA LYNN B. FULLER, HEARTLAND FINANCIAL USA, INC.
WE WOULDN'T HAVE BUILT A BUILDING HERE
IF IT WASN'T FOR GDDC. THEY PROVIDED...
THE PROPER TOOLS SO WE COULD AFFORD TO
BUILD HERE IN DUBUQUE, WHICH 1S OUR HOME:.
cial USA, In
Theisen Supply Inc.
~GL~ '~a~EL~tCL~ ~Or-'~~~
Worki g cl ely with the Camp gn Chairperson is the Campaign Der>;elopment Council. This committee is
led by Jim Theisen and Lynn B. Fuller, who share a passion for bging catalysts for change. These individuals
spearhead the mission to inform other businesses leaders of the Destination for Opportunity campaign and the
impact it can have on the future of Dubuque.
cJl:.JIM THEISEN, THEISEN SUPPLY ING.
GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY ~ 7
~~
We have come a long way in four years, but Greater Dubuque's Board of Directors believes
it is not time to rest on our laurels. After meeting and exceeding our Rive Vallcy Initiative
goals, only four years into afive-year plan, the Board of Directors took another bold step in
June of 2006. They approved a motion to conduct a feasibility study to determine the focus
for a new campaign that would address new challenges and opportunities for the Greater
Dubuque area.
This began with one-on-one meetings with 67 of our community's business leaders to
gather their impressions about our local economy-past, present, and future. The results
from this feasibility study indicated that business leaders overwhelmingly recognized the
impact that the River Valley Initiative had on otlr local economy.
This study also revealed that there is still much to do to assure that the success of Dubuque's
economy continues...
T
. During the past four years, how would you rate the economic
development efforts in the Greater Dubuque area4
~_
3% AVERAGE
2% NO OPINION
-__'I~'3L~.i„.'~' 1 ~?~ pia ~a' ~ ~~L.-__~ ..,a_,~a~_ , .,~~ .,.._ .__ ._. ,~. ___ _~
Were you aware of Greater Dubuque's past In~t~ative~
YES 100%
NO 0%
0 20 40 60 SO 100
8 f GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY
It is important to continue
to recruit new business & ,
industry to our region.
1 1 % AGREE
3% SOMEWHAT AGREE
l.l~bl.
A strategy is needed to reverse
the demographic trend lines
and help the Dubuque region
~ grow in population.
SOMEWHAT AGREE
DISAGREE 8%
STRONGLY
AGREE
55%
STRONGLY AGREE
86%
I
Through the feasibility study, area business leaders voiced their support
for a new cac~paign and the main challenges they feel the Greater
Dubuque area faces in the future.
.Ho: ~ ..._ ... _ ..
w important do you feel a new Initiative, with
~ defined strategies and specific goals, wilkbe to the
. Greater Dubuque area?
i
How important do you feel each of the following would be to a new Initiative? I
Existing Business Retention & Expansion
SOMEWHAT IMPORTANT 4%
Business Affradion ~.
SOMEWHAT IMPORTANT 6%
NO OPINION 2%
EWHAT IMPORTANT 3%
NOT IMPORTANT 2%
Workforce Recruitment, Retention, 8 Expansion
NOT IMPORTANT
SOMEWHAT IMPORTAI
"OUR JOURNEY CONTINUES WITH THE SUCCESSFUL. EARLY CONCLUSION OF THE RIVER VALLEY INITIATIVE.
NOW IS THE TIME TO INVEST IN CONTINUED GROWTH INSTEAD OF KICK[NG-BACK AND SAYING THINGS~ARE GOOD
ENOUGH ... V1lE CAN AND WE MUST MAKE GREATER D[1BUQUE A DESTINATION FOR OPPORTUNITY. ~~
c~~ RICK DICKINSON
~ GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY `j 9
~c~ ~ ;l~Ll,~dlc~r~
-~
Based on the results of the feasibility study and current economic trends, the Greater Dubuque Board of ,
Directors has adopted the following core mission to successfully achieve the goals set forth in the campaign. ~ ~ ,°
These strategic objectives focus on three primary elements: ~ ~ g~ ~ ^'~ ryr~;
~..
.._a....~ __.~..s,-___-.v.~.~~.aa.,..~__. __._~__. _._.._ _.. ~__._.~ __.~~_~~_~.~._______~_
i ~~_
BUSINESS
RETENTION & EXPANSION
As the source of over 85% of the job growth for
the area, local employers are key to the success of
Greater Dubuque. Dubuque's phenomenal job
growth during the past four years is evidence of the
benefits of focusing on the businesses in our own
backyard. This impact has not gone unnoticed by our
business leaders. Of those interviewed during Greater
Dubuque's feasibility study, 96% felt businesses
retention and expansion should continue as an
important focus of any new initiative. During the
next five-years, we will continue to focus on existing
industry with activities to include:
Continue Greater Dubuque's model business and
retention program, InfoActian, to identify and
assess the needs of our existing employers.
Increase the one-on-one InfoAction interviews to
200. contacts per yeaz.
Assist employers with the challenges and
opportunities.
Provide customized proposals and information
when opportunities are identified through
InfoAction interviews.
Promote the Greater Dubuque area as a
Destination for Opportunity to existing employers.
z.~~
~~ r
10
WORKFORCE DEVELOPMENT:
RETENTION & RECRUITMENT
During the kasibility study interviews, the topic of workforce
availability consistently surfaced as the primary issue for nearly all of our
community's employers. Many feel that failure to address this issue will
have a significant, negative impact on Dubuque's economy in the next
decade. The next five-years will include activities to promote workforce
development within the Greater Dubuque area such as:
~, Manage and promote the use of AccessDubuqueJobs.com to area
businesses.
w Develop a structured partnership between Greater Dubuque
Development, the Telegraph Herald, Iowa Workforce
Development, the Dubuque Area Chamber of Commerce, and
regional employers.
Conduct an annual labor needs assessment with regional
employers designed to identify the jobs and skill sets needed in
the next ten years:
. _ Develop a strong partnership with Northeast Iowa Community
College, the University of Dubuque, Clarke College, Loral
College, and the University of Wisconsin-Platteville that
addresses curriculum development and the creation of a model
internship program.
~~ Promote the Greater Dubuque area as a Destination for
Opportunity to a growing workforce.
OPPORTUNITY
~ a s~
~ ~ ~~~,~ 4
. ~~~~ ~~
3 ,
NEW BUSINESS
RECRUITMENT
While in agreement that Dubuque's economy has
been fueled by a focus on existing industry, 95% of
our business leaders surveyed felt a more aggressive
approach to business attraction is key to a new
initiative. The new five-yeaz strategy concentrates our
efforts on the following activities to create a funnel
of "sources" which will ultimately produce a list of
viable prospects: .
Develop an effective plan for mazketing the
Greater Dubuque area to a regional and
national audience.
. Partner with area organizations to meet
common goals.
Identify and meet with potential
business prospects.
Participate in the development of incentive
agreements and in closing negotiations
with businesses.
Determine the business community's receptivity
to the start-up of a Venture Capital/Angel
Investor program in conjunction with the
Northeast Iowa Business Accelerator.
. Identify the strengths and weaknesses of
the Dubuque area and suggest methods for
developing a more attractive business climate for
.prospects.
. Create 15-20% of new jobs through newly
recruited business.
: J~ Promote the Greater Dubuque azea as the
Destination for Opportunity for new employers.
. -----~-
Our campaign objectives are more aggressive than those adopted four years ago-secure the financial resources t;A
necessary to fund an organization and activities that will achieve measurable 'outcomes regarding workforce,
population, wages, and commercial construction within afive-year period. Our past success has raised the bar '
to a new level which we feel is within our reach.
5,500 NEw JOBS
Create 5,500 net new jobs to bring our workforce to a record of 61,800* by December of
2012. Job growth will be tracked by utilizing the Iowa Workforce Development monthly
Labor Force Summary.
Current Workforce: 56,300 (*Job numbers are periodically bench-marked by the Iowa
. Workforce Development and may change the. base riumber we will measure against.)
$16.00+ WAGE LEVELS
Targeted wages for new jobs will be $16.00+ per hour or an average annual income of
$33,280. Dubuque County wage levels will be monitored using the data released by Iowa
Workforce Development and the Iowa Department of Economic Development.
Current Wage Rate: $15.86 (1st Quarter: Iowa Department of Economic Development)
--- $300 MILLION COMMERCIAL CONSTRUCTION
$300 million in new commercial construction projects in Dubuque County. We will track
construction data through the information that is provided by the City of Dubuque's
_ Building and Permits Department and Dubuque County Assessors office.
Current Commercial Construction: $262,010,875 (2003 - 2006)
` -- 6% POPULATION GROWTH
Grow the Dubuque County projected population by 6% (5>357) from 89,143 in 2000 to
94,500 in 2012. Population estimates that are provided by the U.S. Census Bureau and
Claritas will be used to monitor Dubuque County's population growth.
Current Dubuque County Population: 91,858 (2006 estimate)
To secure the funding necessary to run a successful, five-
year development strategy, investments will be sought
from businesses, foundations, and individuals in the
Greater Dubuque urea and will consist of pledges that
will be payable over afive-year term..
A campaign goal of $6.2 million has been established
and will be funded from three sources: Private sector, ,
Public sector, and financial participation from the
AccessDubuqueJobs.com web site.
~~WHEN 1 WAS RUNNING FOR MAYOR, I STATED THAT THE NEXT FIVE YEARS WILL DEFINE THE NEXT 50 FOR
THE CITY OF DUBUQUE. 1 TRULY BELIEVE THAT."
.A ROY BUOL, MAYOR, CITY OF DUBUQUE
GREATER
FOR OPPORTUNITY i 7 1
~ ~ ~~ Vie. ,
~~,.
Doug Horstmann
Dubuque Bank & Trust
Nicholas J. Schrup, III ----- ---°;
American Trust & Savings $ank j~
` I
Roy Buol
City of Dubuque
•
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{
~~ ~ ~~'~3r ~.~
-- Michael C. Van Milligen
City of Dubuque
_.--_-- Dan Hammel
LB.E.W. Loca1704
~-----_ ~ ~ __ w._____ I ~..-~.. ____-_J L__... _...~1 -. ~ L.__...__ _, _._.-__-.~ ~ _ ._.__ ~.~_-__.l
Michael J. Donohue Rich Young David Becker I Lori Thielen Mark Ernst
US Bank RSM McGladrey, Inc. Cottingham & Butler Durrant Aquila, Inc.
Pam Jochum Tom Yunt
Iowa State Representative Woodward
Commumcanons Inc. ~ +
~~ ~,~ ,a°°`,
2 ~ GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY
~~~. .
David Becker
Cottingham & Butler
' ~"~~, .Tom Yunt
~' Woodward Communications
Rich Young
RSM McGladrry, Inc.
s
- ~• '
Mark Etnst
'
a Aquila, Inc.
Lori Thielen
c.
Durrant
Roy Buol
City of Dubuque
Dan Hammel
1. B. E. W. Loca1704
Doug Horstmann
Dubuque Bank & Trust
Pam Jochum
Iowa State Representative
Michael C. Van Milligen
City of Dubuque
Michael J. Donohue
US Bank
Nicholas J. Schrup, III
American Trust
Dave Baker
Teamsters Local 421
Wayne Briggs
Platinum Services
Jeffrey F. Bullock
University of Dubuque
John Burgart
Dubuque Community Schools
Patricia Cline
City of Dubuque
Jim Collins
Loras College
Tim Conlon _
Conlon Construction Co.
Joyce E. Connors
City of Dubuque
UR~ATFR pUB
J]
n
Wayne Demmer
Dubuque County Supervisors
Kelley Deutmeyer
East Central Intergovernmental
Association
Sr. Catherine Dunn, BVM
David Heiar
City of Dubuque
Janda Heister
Premier Tooling, Inc.
Tim Hodge
Hodge Company
Robert W. Hoefer
Dupaco Community Credit Union
Russell Knight
Merry Medical Center
Terry Kouba
Alliant Energy
Dan Kruse
Kruse/Warthan Dubuque Auto Plaza
"l~j1
~~ °~._-!
Kevin Lynch
Net-Smart, Inc.
Jim Schrempf
John Deere Dubuque Works
John Tallent
Medical Associates Clinic, P.C.
Dr. Penny Wills
Northeast Iowa Community College
~~WE'RE STILL. IN A COMPETITIVE ENVIRONMENT AND IF WE GET COMPLACENT WE'RE LIKELY
' TO FALL BEHIND AGAIN. NOW 1S THE TIME, WITH THE MOMENTUM THAT WE HAVE... WE NEED TO
,~
CONTINUE TO INVEST IN THE COMMUNITY.
• cJ~-: DAVID BECKER, COTTINGHAM & BUTLER
GREATER
1
V FOR QPPORTUNITY I 1 3
As Executive Director and Chief Operating Officer, Rick Dickinson is
responsible for the administration of the Greater Dubuque Development
Corporation operations. This includes the successful implementation
of our workforce development and business retention and expansion
projects. Rick is also the principal liaison between the City of Dubuque
and the State of Iowa on issues relating to economic development
incentive programs.
As President, Mike Blouin manages new business recruitment for
Greater Dubuque Development. His primary responsibility is to execute
our regional and national marketing strategy by building relationships
through corporate site visits, trade shows, and conferences in order to
attract new business to the Greater Dubuque area. Mike also leads our
Entrepreneurial and Venture Capital development efforts.
Assistant Director Daniel McDonald is the primary contact for
existing business and industry. He is responsible for workingwith these
employers as they expand in the Dubuque area. Dan also leads our
InfoAction Program~ne-on-one contacts with local business leaders-
which greatly enhance our ability to identify opportunities within the
local economy. Dan serves as liaison with state and local development
organizations and associations.
Office Manager Karen HIuesner manages the daily operations of
Greater Dubuque Development, including payroll, accounts payable,
and investments. She provides support and assistance to Rick Dickinson
and Mike Blouin and manages their schedules. Karen is Greater
Dubuque's special event and meeting coordinator and administers
equipment and computer maintenance and upgrades. Karen is also the
administrator of activities for the Dubuque: Your hometown. Your future.
workforce recruitment campaign.
As Drector of Retail Expansion, Amy Wickham is the main source of
information for the Greater Dubuque area concerning retail businesses.
She is responsible for identifying, expanding, and attracting retail
opportunities to the area. Amy also works closely with area developers
on new projects, including the development of custom proposals with
demographic and azea information for potential prospects. She also
heads up the promotion for the Dubuque.• Your hometown. Your future.
workforce recruitment campaign.
1 d ( GREATER DUBUQUE: DESTINATION FOR OPPORTUNITY
Serving as o~}r Retail Services Coordinator, Sandra
Gonzales is the main contact for retail businesses as
she gathers information about the Greater Dubuque
area to better understand our retail economy.
Sandra also works with Mike Blouin to coordinate
new business recruitment activities and events.
Additionally, she is the primary contact for our
Dubuque: Your hometown. Your future. workforce
recruitment campaign which includes distributing
Dubuque Opportunity Packs and follow-up to
individuals with workforce inquiries.
As Marketing Manager, Kimberly Davis creates
materials used for promoting the Greater Dubuque
area. Kimberly disseminates marketing messages
through annual reports, articles, newsletters, and
other print collateral. She creates custom proposals
containing real estate and incentive information for
existing businesses and new prospects. Kimberly
maintains the community and demographic
information on the organization's web site, as
well as property listings. She also assists with the
development of the Access Dubuque Jobs web site.
Dan ~~
McDonald Dickinson