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Smater Travel Project Local MatchTHE CITY OF Dui Masterpiece on the Mississippi TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Local Match for Smarter Travel Project DATE: July 17, 2014 Dubuque band AI -America City r 2007 • 2012 • 2013 In 2010 IBM partnered with City of Dubuque and DMATS to create a Smarter Travel Project. The goal of this project is to create route optimization for Jule transit. The Route Optimization component aims to utilize the systems, algorithms and analytics developed by IBM Researchers in combination with real-time origin, destination data gathered through smartphone and Radio Frequency Identification Device (RFID) technology. The project is designed to study people movement, analyze transit and transportation systems challenges in Dubuque, and improve and optimize their operations. As part of the project scope, IBM will evaluate transit and transportation use to develop recommended changes, continue to gather data, analyze it, revise and refine the demand estimates, and revise the optimization recommendations based on the long term data gathered before and during the implementation phase of the project. In 2011 Iowa DOT awarded $1,607,000 in Iowa Clean Air Attainment Program (ICAAP) funding to DMATS for the Smarter Travel Project. The approved grant budget included one million dollars for the IBM contract. ICAAP funding is an 80% State grant and 20% local match commitment. The Smarter Travel project includes three components, each relying on the others to provide a comprehensive approach to transforming Dubuque's transit system with the goal of increasing ridership and reducing emissions. These components include: (1) Smart Travel data collection, (2) Data analysis & route optimization, and (3) Implementation of the "Midtown Loop" and "Nightrider" pilot routes. This unique three -pronged approach addresses current riders and the way they use transit, while considering the needs of choice riders. The ICAAP grant funds for the Nightrider and Midtown Loop have been separated from the project in a separate contract with the IDOT. The ICAAP grant funding for the routes was approved by the IDOT in late November of 2013. On July 15, 2014 ECIA staff received notice from the IDOT that the FHWA had approved the funding for the Smarter Travel project. The IDOT has officially executed the ICAAP contract with DMATS as the grantee for three years versus the one year contact that was originally proposed. The IDOT, City staff and ECIA are very committed to this project and plan to see it to fruition. During the contract negotiations, the IDOT staff ruled that in-kind match for $1,050,000 ICAAP funding was not eligible. To keep the project moving, DMATS staff worked with City engineering in the fall of 2013 to secure $260,000 in local funds to match the ICAAP funds through their local road project funding and DMATS Surface Transportation Program (STP) funding. The $260,000 in local funding was identified as the source of match for the $1,050,000 ICAAP grant funds for the IBM Vehicle Miles Traveled (VMT) project with $260,000 of STP funds coming from DMATS to complete the City road project. DMATS staff has estimated the total cost of the project at $1,310,000 including the local match. IBM will be paid $800,000 from the ICAAP grant and $200,000 from the City local funds as match. DMATS staff will be paid $50,000 from the grant and $10,000 from the City local funds for oversight of the grant and to assist with the route optimization process The remaining $200,000 balance in ICAAP funds and $50,000 balance in local match from the City funding will be utilized for technical support, purchasing additional data, public engagement and outreach, marketing and recruitment in each of the three years of the grant. As described, the City Street Program will still have full funding in that these funds are being replaced by DMATS. Transit ridership in Dubuque has seen a dramatic increase in the past 5 years. The Jule has increased ridership from 373,376 in FY2010 to 478,370 in FY2014. This increase of over 100,000 rides or 28% has come in large jumps with 50,000 of the rides between FY2011 and FY2012 during the first round of the Smarter Travel Study and over 30,000 of the rides between FY2013 and FY2014 after data was used to restructure The Jule's routes. ECIA Executive Director Kelley Deutmeyer and Transportation Director Chandra Ravada are recommending the City of Dubuque approve $260,000 of local funds to match the $1,050,000 of IADOT ICAAP funds to implement the IBM Smarter Travel project. I concur with the recommendation and respectfully request Mayor and City Council approval. MCVM:jh Attachment plc l C. Van Milligen 2 cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Kelley Deutmeyer, ECIA Executive Director Chandra Ravada, ECIA Transportation Director Gus Psihoyos, City Engineer Maurice Jones, Economic Development Director Jennifer Larson, Budget Director Bob Schiesl, Assistant City Engineer Candace Eudaley, Director of Transit 3 East Central Intergovernmental Association a regional response to local needs TO: Mike Van Milligen, City Manager, City of Dubuque FROM: Chandra Ravada, ECIA Transportation Director Kelley Deutmeyer, ECIA Executive director CC: Maurice Jones, Economic Development Director, City of Dubuque Teri Goodman, Assistant City Manager, City of Dubuque Bob Schiesl, Assistant City Engineer, City of Dubuque Candace Eudaley, Jule Transit Manager, ECIA Subject: Local Match for Smarter Travel Project DATE: July 15, 2014 Purpose The memo provides an explanation of the current status of the IBM Smarter Travel project and the use of City funds as local match for overall project. Background In 2010 IBM partnered with City of Dubuque and DMATS to create a Smarter Travel Project. The goal of this project is to create route optimization for Jule transit. The Route Optimization component aims to utilize the systems, algorithms and analytics developed by IBM Researchers in combination with real-time origin, destination data gathered through smartphone and Radio Frequency Identification Device (RFID) technology. The project is designed to study people movement, analyze transit and transportation systems challenges in Dubuque, and improve and optimize their operations. As part of the project scope, IBM will evaluate transit and transportation use to develop recommended changes, continue to gather data, analyze it, revise and refine the demand estimates, and revise the optimization recommendations based on the long term data gathered before and during the implementation phase of the project. In 2011 Iowa DOT awarded $1,607,000 million in ICAAP funding to DMATS for the Smarter Travel Project. The approved grant budget included $1 million for the IBM contract. ICAAP funding is an 80% State grant and 20% local match commitment. The Smarter Travel project includes three Dubuque Metres in Area Transportation L. , , Eastern Iowa ,.ipment Corporation Eastern Iowa Regional Utility Services System Eastern Iowa Regional Housing Authority ECIA Business Growth, Inc. Region 1 Employment and Training ECIA Regional Planning Affiliation Region 8 Regional Transit Authority 7600 Commerce Park, Dubuque, IA 52002 www.ecia.org ecia@ecia.org 563.556.4166 Iowa only: 800.942.4648 Relay Iowa 800.735.2943 f: 563.556.0348 components, each relying on the others to provide a comprehensive approach to transforming Dubuque's transit system with the goal of increasing ridership and reducing emissions. These components include: (1) Smart Travel data collection, (2) Data analysis & route optimization, and (3) Implementation of the "Midtown Loop" and "Nightrider" pilot routes. This unique three -pronged approach addresses current riders and the way they use transit, while considering the needs of choice riders. Due to the length of time this project has taken to meet the FHWA and IADOT requirements for the IBM route optimization piece, the ICAAP grant funds for the Nightrider and Midtown Loop have been separated from the project in a separate contract with the IADOT. The ICAAP grant funding for the routes was approved by the IADOT in late November of 2013. ECIA staff moved forward with a route redesign based on current data from the new Jule ITS system and ridership patterns. The revamped Jule routes were implemented in January, 2104 utilizing the ICAAP funding. As the IBM route optimization piece moves forward, based on the contract with the IADOT and the scope of the IBM route optimization project, the newly implemented Jule routes will be analyzed and compared to the IBM route optimization data. Jule routes could be modified to reflect the recommendations from the IBM route optimization project. Meanwhile, a second year of ICAAP funding was awarded to the Jule to continue the NightRider and the Midtown loop routes. ECIA staff will pursue a third year of ICAAP grant funding for both the Midtown Loop and NightRider. Three years is the maximum award for ICAAP grant funding. On July 15, 2014 ECIA staff received notice from the IADOT that the FHWA had approved the funding for the Smarter Travel project. The IDOT has officially executed the ICAAP contract with DMATS as the grantee for three years versus the one year contact that was originally proposed. The timing is very critical. If the project would have been delayed any longer the funding would have lapsed by October of 2014 and the grant rescinded. ECIA and IBM staff are prepared to begin the project immediately. There has been a great deal of momentum with the Jule in the last few years. Transit ridership in Dubuque has seen a dramatic increase in the past 5 years. The IBM Smarter Travel project will continue this momentum. The Jule has increased ridership from 373,376 rides in FY2010 to 478,370 rides in FY2014. This increase of over 100,000 rides or 28% has come in large jumps with 50,000 of the rides between FY2011 and FY2012 during the first round of the Smarter Travel Study and over 30,000 of the rides between FY2013 and FY2014 after data was used to restructure the Jule's routes. Fiscal Year Ridership Annual Percent Change 5 year Percent Change FY10 373,376 FY11 397,584 6.48% FY12* 440,252 10.73% FY13 444,991 1.08% FY14 478,370 7.50% 28.12% * Free rides were provided to regular users for participating in the Smarter Travel Study Financial The IADOT, City staff and ECIA are very committed to this project and plan to see it to fruition. During the contract negotiations, the IADOT staff ruled that in-kind match for $1,050,000 ICAAP funding was not eligible. To keep the project moving, DMATS staff worked with City engineering in the fall of 2013 to secure $260,000 in local funds to match the ICAAP funds through their local road project funding and DMATS STP funding. The $260,000 in local funding was identified as the source of match for the $1,050,000 ICAAP grant funds for the IBM VMT project with $260,000 of STP funds coming from DMATS to complete the City road project. DMATS staff has estimated the total cost of project at $1,310,000 including the local match. IBM will be paid $800,000 from the ICAAP grant and $200,000 from the City local funds as match. DMATS staff will be paid $50,000 from the grant and $10,000 from the City local funds for oversight of the grant and to assist with the route optimization process The remaining $200,000 balance in ICAAP funds and $50,000 balance in local match from the City funding will be utilized for technical support, purchasing additional data, public engagement and outreach, marketing and recruitment in each of the three years of the grant. Table below provides detail description of the cost estimates by line item. Line Items Federal funds (ICAAP) local funds Total IBM Smarter Travel project for three years $ 800,000 $ 200,000 $ 1,000,000 Project Administration $ 50,000 $ 10,000 $ 60,000 Data purchase, Public Engagement, Outreach, Recruitment, Technical work and Marketing for 3 years $ 200,000 $ 50,000 $ 250,000 $ 1,050,000 $ 260,000 $ 1,310,000 Conclusion ECIA is requesting the City of Dubuque to approve $260,000 of local funds to match the $1,050,000 of IADOT ICAAP funds to implement the IBM Smarter Travel project. Work on the project will begin immediately. Thank you for your consideration.