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Five Flags Center Annual Report Presentation Copyright 2014 City of Dubuque Action Items # 2. ITEM TITLE: Five Flags Center Annual Report Presentation SUMMARY: Five Flags Center Manager Joyce White of SMG to make a presentation on the current fiscal year activities and future plans for the Five Flags Center. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation ATTACHMENTS: Description Type ❑ Five Flags Annual Report-MVM Memo City Manager Memo ❑ Five Flags Annual Report Memo Staff Memo ❑ Five Flags Presentation Supporting Documentation THE CITY OF Dubuque UBE I erica .i Masterpiece on the Mississippi 2007-2012-2013 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: Five Flags Fiscal Year 2014 Annual Report and Activities Update DATE: November 24, 2014 Leisure Services Manager Marie Ware is transmitting the 2014 Annual Report for Five Flags. Five Flags Manager Joyce White, who is employed by SMG, the private management company for Five Flags, will make a presentation to the City Council on the update of activities in the current fiscal year and plans for the future. / 1A)Vvx k 4 Micliael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Marie L. Ware, Leisure Services Manager THE CITY ODubuque II-A U Bi E ;111 I.mericaCi i Masterpiece on the Mississippi 2007-2012-2013 TO: Michael C. Van Milligen, City Manager FROM: Marie L. Ware, Leisure Services Manager SUBJECT: Five Flags FY 2014 Annual Report and Activities Update DATE: November 21, 2014 INTRODUCTION The purpose of this memorandum is to request the opportunity for SMG to make a presentation to the City Council that is the Annual Report for FY 2014 and updates of activities in the current fiscal year and plans for the future. BACKGROUND SMG was hired as the private management company for Five Flags in 2004. Effective in 2009, the contract was extended for another five years and was just extended this last year for another five years to 2019. Each year the SMG manager shares the Annual Report with the Council. I have asked Joyce White, SMG's General Manager to present to the Council activities in FY 2014. The Five Flags Center is an important part of our community as you will see. It is truly the community's civic center. SMG Management has and continues to work hard as our partner. After hearing Joyce's presentation, I think you will be excited about the past as well as the future of Five Flags. ACTION TO BE TAKEN I request time on the Council agenda for Joyce to share the Annual Report. MLW:et cc Joyce White, SMG General Manager 1 REVIEW - FY 14 (JULY 2013 - JUNE 2014) 1. f u l � '7f it's important, it's at Five Flags; if it's at Five Flags, it's important" Management Narrative �( FIVE FLAGS 4 CENTER Five Flags Civic Center, Dubuque's oldest convention center,arena,and performing arts center,opened in 1979 and is located at 405 Main Street. The addition of the convention/meeting space and arena to the iconic and historic Five Flags Theater has provided a city block of vibrant activity to generations of Dubuque residents. The arena can provide flexible,configured seating arrangements in order to bring a variety of sporting events,concerts, social events, meetings and conventions to Dubuque. Owned by the City of Dubuque, Five Flags Civic Center is dedicated to growing economic activity for local businesses and to providing a community venue for current and future generations. In 2004,the City awarded a five year management contract to SMG,the world leader in private venue management, marketing and development.The management contract was extended in July, 2009 through June, 2014. In October, 2013, members of the City Council approved a five-year contract renewal to extend SMG management to June 30, 2019 with an additional five year option. As compared to FY 13,adjusted gross revenue for FY 14 was up 2.1% and expenses increased by 1.3%. Five Flags base operating subsidy is contractual and increases are tied to the CPI All Urban as determined each May. The CPI increased by a modest 1.4% in FYI 4. Management has responded to the City's allocated subsidy to consistently come in under budget for nine consecutive years relative to the ten year management term. Five Flags continues to expand its' business model and bring new programming to the event calendar. However,the nature of the events tends to be labor intensive and zero or revenue neutral. Three Year . . Comparison �( FIVE FLAGS FY12 - 4 CENTER Subsidy Revenue / (Expenses) 1,000,000 400,000 200,000 (200,000) O 500,000 (400,000) J (600,000) (800,000) (1,000,000) (1,200,000) 1 2 3 (1,400,000) •Budgeted 826,230 840,276 854,370 1 2 3 •Actual 803,791 819,938 829,105 •ADJ GROSS 242,980 251,598 256,799 • EXPENSE (1,046,771) (1,071,536) (1,085,904) FY12 FY13 FY14 FY12 FY13 FY14 �1 Event Programming • • FIVE FLAGS CENTER OEM 212 0/6 ■ ENTERTAINMENT ■ PERFORMING ARTS ■ FAMILY ■SPORTS ■COMMUNITY/OTHER ' ■MEETINGS/CONV/TS ■CONCERTS , 0, July 2013 — June 2014 �1 FIVE FLAGS Notable be Events CENTER Events of all types are hosted at the Five Flags Center: CONCERTS The Band Perry (pictured top left) Rain—A Tribute to the Beatles (pictured lower left) Cherish the Ladies Melanie Delaney in Concert Jim McDonough Holiday Grande 2013 Jim McDonough Spring Concert July 2013 — June 2014 �1 FIVE FLAGS Notable be Events CENTER ENTERTAINMENT Retro Rewind "Cars and Guitars" (pictured top left) Big-Time Bull Riding (pictured middle left) Fifty Shades! The Musical Night Storm Teen Dance Club Dancing with the Stars Dubuque Style r JDIFF (Julien Dubuque International Film Festival) Mars Venus Live! s , FAMILY George Carden Circus (pictured lower left) Sesame Street Dock Dogs World Championships (pictured lower left) Disney Live "Mickey's Music Festival" DSO "Children's Christmas Program" July 2013 — June 2014 �1 FIVE FLAGS Notable be Events CENTER ■ : PERFORMING ARTS Corpus Christi "I Am Love" 1 Dubuque Symphony Orchestra Performances and Arts Trek Dubuque Dance Studio i Studio 5-6-7-8 Almost Famous Dance Studio r Rising Star Theatre Company — "Annie" (pictured middle left) Rising Star Theatre Company — "The Music Man" Walhert High School Musical — "The Drowsy Chaperone" Dubuque Senior — "Time Stands Still" Fly-By-Night Productions Church Basement Ladies (pictured lower left) SPORTS PROGRAMMING MMA— Pinnacle Combat 15 & 16 Rumble by the River Wrestling Tournament Loras College Open Wrestling Tournament NCAA Division III Regional Wrestling Tournament Dubuque Soccer Club Performing Art Photos Jim 8 HIS ©NCNESTRA Q SINGERS • • ive Flags Theatre . �#?Sat•Dec14 �N"IGHTted D - h�utrlOf323087:30PM F v-sv-NzoHT RooucrzoNs (2 Shaws!) ALL NEW ,p'� C O R P UC H R FSS �, I - Joyin i 'ti I I I I • J rJ, r JJ� 10 • - • FTVE FLAGS • — • � � CENTER Community and Other Events St. Mark's Enrichment Center "Jingle Bell Hop" (pictured top left) Dubuque Rotary Holiday Party - Colts Drum and Bugle Corp (pictured middle left) - - �� Multicultural Center— "Taste of the World" i �� �% _� � _. Tour Dubuque "Trogga" Classes Dubuque Senior High Graduation (pictured bottom left) ' _ _ Dubuque Hempstead High Graduation i � � Northeast Iowa Community College Graduation !� \� � DC FAS Elisha Darlin Awards Heartland Financial Movie Day e1�, �-1 ._ _ University of Dubuque Phi Beta Sigma ` � �_ A University of Dubuque Sister to Sister Weddings Cr'y Meetings ConventionsJuly 2013 — 0 - Fare Fears Center residual to uipactr ago the mdrrenwedrreetulAy enhcn edumo�a�sta �c��sa�e eMederagntrewerreedo respwd5toWo[pMuni though WGlWe and Meters &rwu !heWkunto Mn)cplmg)nthe CVBe FMAtwrs TheHohoopron til _ enaFme F�swrcmretoc nkrenmreewtrrsmsmas �Wt Become rew Sri memew m wrc rdow Fare Flwe hes prwltler Sri arguer render were to the school orearmb6we r a plane 11 the Way Home Conference Dubuque Area Labor M and gem ent Council Career kDock Dogs e Assail Banquet Gale Ererl "tl Technology Feu Am graph Breakerana naladlic National Holstein Convention HnsetM1Hotel G Hsuctured left) LAND Site Arts Familiarization v ms) City E Goo City Spirit Luncheon City For Service Testin I ,,PCity Leadership Bent partner KINSETH Rehearser neBee�rrt�rn �tery Hosrvreury Coati *.riga Classes �1 Featured Special FIVE FLAGS CENTER National • - in Conventio =r j. After along five-year wait from the initial award,at last the date arrived and the National Holstein Association was hosted in Dubuque in June 2014. Throughout the ^. .. five-day event,the Civic Center truly reflected its'multi- purpose capabilities and simultaneously served as a viewing area for the livestock,the auction site,and also staged a dining area for over 800 convention attendees. - Cow milking and washing stations were configured on the west side of the arena and the former ice trough was utilized for waste water and milk product. Overnight security was required throughout the event due to the value of the livestock. Aj •- Local , Regional & National FIVE FLAGS Pro rammin Usa e CENTER 10% National 90% Local and Regional Users Multiple Use Venue — �( FIVE FLAGS Six-Week e e e CENTER The "Facility and Event Management"industry is exciting and demanding. Frequently, event programming can require a complete building"change-over,"within a twenty four hour timeframe, in order to accommodate load-in and staging of multiple, consecutive events. Below is a timeline reflecting six consecutive weeks of Five Flags events between November 1 and December 14, 2013. • UD Phi Beta Dubuque Dance Nov. 2 Sigma Dec. 1 Studio Recital • Dubuque Symphony • Tour Orchestra Nov. 5- DubuqueC3- "Tro a Heaven and 10 • Dubuque Classes" Earth Senior High Dubuque Symphony 11 Nov' 3 Time Stands Dec. Orchestra Holiday Still BPops • Dock Dogs World Nov. Rotary Championships & 12-17 Christmas Dec-6 Awards Banquet • City Meetings Party Nov. (Leadership, Human •Dec. 8 St Mark's Jingle 18-20 Rights, and Civil Bell Hop Service) • Tour • Sesame Street Dubuque Live Make a Nov. "Trogga" 10-12 Dec. New Friend 27 Classes Nov. • Colts Weekend Dec. • Jim McDonou h 29 — Auditions & Try 14 Holiday Granr p Dec. 1 Outs Upcoming National Touring Shows FIVE FLAGS FY ' CENTER 1 CONCERTS � ., Oak Ridge Boys Christmas Tour (pictured top left) Mannheim Steamroller ITlIIIIIYII IRR{LEM ENTERTAINMENT � ETROTTER Harlem Globetrotters 20H WORLD TOiT>L FAMILY SHOWS The Price is Right (pictured bottom left) Disney Live! "Mickey's MusicFest" Sesame Street Live �1 Five Flags ManagementFIVE FLAGS CENTER "Five Flags Civic Center proudly serves the City of Dubuque _ and the Tri-State area by enhancing its cultural and economic environment through the presentation of a wide variety of sporting, entertainment, and community events —in a fun, friendly, and safe environment" —Five Flags Mission Statement Joyce White is in the ninth year as General Manager of Don Howes Dan Holtkamp Ali Levasseur Five Flags Civic Center, and almost 14 years with SMG.An Director of Finance/HR Technical Director industry veteran, prior experience in venue and event Mkt./Event Coordinator management includes five years at the Carlson Center, Fairbanks, Alaska, 10 years with the University of Arkansas Razorback Athletic Department, and eight years with the Sam Walton College of Business at the University of Arkansas. 1 Ron Swift Bob Richardson Alyson Tasker Set-Up Supervisor Maintenance Supervisor Box Office Manager Angie Cross John Richardson (Ret) lion Concessions Manager Operations Manager �1 Community FIVE FLAGS CENTER SMG/Five Flags Management team is comprised of eight full-time and one half-time staff— and a small pool of part-time event-related staff Six (of the eight full-time) and one (half-time personnel) transitioned from City of Dubuque employment and, collectively, have a combined service tenure to Five Flags Center totaling over I6S years. In addition to job responsibilities, SMG/Five Flags staff members have been actively involved in the community through participation in various professional, civic, and service related organizations including. Dubuque Area Chamber of Commerce Dubuque County Fine Arts Society Dubuque Area Convention and Visitor's Bureau Voices from the Warehouse Dubuque Main Street Carnegie Stout Public Library Art Sub-Committee Rotary Club of Dubuque DMS Fall Into Art Gallery Tour Dubuque Jaycees DMS Puttzin'Around Downtown Tri-States Human Resources Association Technical Theater Training (for local high schools) Leadership Dubuque Alumni Network American Legion Local Post No. 6 DUBUQUE AREA c�~R _ DUBUQUE J�eeAS v GgER...7 11oN&V IeRpq$BUgEiU The Dubuque JUNor Chambe, NHLRL IT ALL BELUN05. MAIN STREET rae 1�lSLL V Community RelationsFIVE FLAGS CENTER SMG management understands the Civic Center's role to facilitate Ipa various groups and non-pro fit organizations and assist them in their contributions to individuals and the community at large. Five Flags -U-B participated in this effort fort by providing complimentary tickets, program ads, golf hole sponsorships, venue usage, etc. for numerous organizations fundraising efforts, including those listed below: Big Brothers Big Sisters Maria House&Teresa Shelter Colts Music on the March Program Mercy Health Foundation of Dyersville Dubuque ALMC McGraw Hill Holiday Giving Project Dubuque Chamber of Commerce Multicultural Family Center Dubuque Diabetes Dash Resurrection and Holy Spirit Churches Dubuque Main Street Riverview Center Dubuque Symphony Orchestra Program Rotary Club of Dubuque Friends of Dubuque County Library Shalom Retreat Center Hills & Dales Seaton Catholic School Iowa Foster&Adoptive Parents Assoc. St. Joe's the Worker Parish Irish Hooley St. Xavier School Images&Information Breast Cancer St. Mark's Youth Enrichment Center Awareness Fundraiser Wahlert Catholic High School Julien Dubuque International Film Festival WVIK Public Radio Junior Achievement Various meetings for the City of Dubuque, Loras College Boards, and Commissions March of Dimes