America's River Festival Funding 2007THE CTTY OF
DUB E
Masterpiece on the Mississippi
MEMORANDUM
October 3, 2007
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: America's River Festival
The 2007 America's River Festival experienced a $66,288 loss on $455,852 in
expenses.
The seven partners are being approached about covering that loss, so that plans can
begin on a 2008 America's River Festival. This is an event that draws tens of
thousands of people to the Port of Dubuque, offering headline acts like the Doobie
Brothers and Randy Travis, and major attractions like the dock dogs, Stihl Timber
Sports and local food vendors.
The Chamber of Commerce has agreed to contribute $9,000, Dubuque Initiatives
$9,000, the Dubuque Racing Association $9,000 and the Dubuque County Historical
Society $4,500.
I respectfully request Mayor and City Council approval of a contribution of $12,500. The
Dubuque Racing Association, Dubuque Initiatives and the Dubuque Area Chamber of
Commerce will be approached about splitting the remaining deficit.
Budget Director Jennifer Larson advises that sufficient funds are available from Fiscal
Year 2007 budget savings.
Michael C. Van Milligen C~1~~
MCVM/jh J
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Jennifer Larson, Budget Director
Arner)ca's River Festiva!
2007 Budget to Actual..
Ass of August 20, 2047
INCOME: BUDGET ACTUAL VARIANCE
Presenting
Eagle Window & Door 60,000 60,000 0
Title
American Trust 15,000 15,000 0
Anderson/Weber 8,000 7,000 (1,000)
Diamond Jo 15,000 15,000 0
DRA 15,000 15,000 0
TH 15,000 15,000 0
Epic. Con. 10,000 10,000 0
Mediacom 5,000 5,000 0
McGraw Hill 15,000 0 (15,000)
Contributing
Coke 3,000 4,000 1,000
Aquila 3,000 2,500 (500)
Weitz 5,000 0 (5,000)
Partners
City of Dubuque 10,000 10,000 0
Chamber 10,000 10,000 0
Total Sponsorship 189,000 168,500 (20,500)
In Kind
Roeders 3,000 3,000 0
Grand Harbor Resort 7,500 7,500 0
Epic Con 5,000 5,000 0
American Lady 3,000 3,000 0
HY-VEE 3,000 3,000 0
Alliant Energy 5,000 5,000 0
Kirchhoff Distributing 4,000 4,000 0
Biechler Electric 5,000 5,000 0
Mediacom 10,000 10,000 0
Anderson/Weber 7,000 8,000 (1,000)
Total In Kind 52,500 53,500 (1,000)
Other Revenue
Beer Sales 25,000 25,430 (430)
Pop, Water Sales 9,000 15,390 (6,390)
Parking 4,000 5,074 (1,074)
Food Vendor Sales 42,000 49,291 (7,291)
Concert ticket sales 102,000 83,359 18,641
Misc.lncome 0 4,892 (4,892)
Total Other Revenue 182,000 183,436 (1,436)
Total Revenue 423,500 405,436 (23,936)
EXPENSES
Event Expenses:
Tents, tables, chairs 10,000 11,750 (1,750)
Bleachers 15,000 15,000 0
Toilets, signs, etc.
Equipment rental (forklift, skid loader)
Trolleys
Permits
Water, electricity
Fencing
Rain Insurance
Dubuque Police & EMT
Food Vendors
Pop, water, ice
Sponsor fulfillment
Event staff fees
Casual labor
Stihl, Dock Dogs, NASCAR
Misc.
Marketing
Total Event Expenses
Entertainment Expenses:
Bands
Friday
Saturday
Sunday
Production
Big tent sound
Main Stage sound & lights
Misc. lodging, foods
Total Entertainment Expenses
Total Expenses
Net Income/Loss
5,500 6,375 (875)
8,000 12,166 (4,166)
2,500 2,000 500
500 300 200
14,000 10,356 3,644
3,000 2,150 850
6,000 6,610 (610)
6,000 1,825 4,175
35,000 42,114 (7,114)
5, 000 10,165 (5,165)
12,000 17,019 (5,019)
39,000 44,250 (5,250)
11,000 12,063 (1,063)
27,000 30,500 (3,500)
10,000 12,116 (2,116)
40,000 50,749 (10,749)
249,500 287,507 (38,007)
55,000 55,000 0
70,000 75,000 (5,000)
2,000 2,120 (120)
1,500 1,250 250
25,000 25,000 0
10,500 9,975 525
164,000 168,345 (4,345)
413,500 455,852 (42,352)
10,000 (50,416) (66,288)
Event Expenses:
Tents, tables, chairs
Bleachers
Toilets, signs, etc.
Equipment rental (forklift, skid loader)
Trolleys
Permits
Water, electricity
Fencing
Rain Insurance
Dubuque Police & EMT
Food Vendors
Pop, water, ice
Sponsor fulfillment
Event staff fees
Casual labor
Stihl, Dock Dogs, NASCAR
Misc.
Marketing
Entertainment Expenses:
Bands Friday
Saturday
Sunday
Production
BUDGET ACTUAL
$10,000 ($11,750)
$15,000 $15,000
$5,500 ($6,375.06)
$8,000 ($12,165.73)
$2, 500 $2, 000
$500 $300
$14,000 $10,355.72
$3,000 $2,150.00
$6,000 ($6,610)
$6,000 $1,825
$35,000 ($42,113.55)
$5, 000 -10,165.16
$12,000 ($17,019.09)
$39,000 ($44,250.00)
$11,000 ($12,063.10)
$27,000 ($30,500)
$10,000 ($12,115.57)
$40,000 ($50,749.08)
$250,500
$55,000 $55,000
$70,000 ($75,000)
$2,000 ($2,120.11)
$127,000
Big tent sound $1,500
Main Stage sound & lights $25,000
Misc. lodging, foods $10,500
($287,507)
($132,120.11)
$1,250.00
$25, 000.00
$9, 974.57
TOTAL EXPENSES $414,500 ($455,851.74)