Grand River Center Annual Report February 2016 Copyright 2014
City of Dubuque Action Items # 1.
ITEM TITLE: Grand River Center Annual Report
SUMMARY: Grand River Center Manager Mitzi Yordy to present the
Grand River Center's Annual Report for 2015.
SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Presentation
ATTACHMENTS:
Description Type
Grand River Center Annual Report-MVM Memo City Manager Memo
Annual Report Presentation Memo Staff Memo
GRC Year in Review 2015 Supporting Documentation
THE CITY OF Dubuque
UBE I
erica .i
Masterpiece on the Mississippi 2007-2012-2013
TO: The Honorable Mayor and City Council Members
FROM: Michael C. Van Milligen, City Manager
SUBJECT: Grand River Center Annual Report
DATE: December 28, 2015
Mitzi Yordy, Manager of the Grand River Center, will make a presentation to the City
Council on the 2015 Annual Report and updates of activities in the current fiscal year
and plans for the future.
I concur with the recommendation and respectfully request Mayor and City Council
approval.
Micliael C. Van Milligen
MCVM:jh
Attachment
cc: Barry Lindahl, City Attorney
Cindy Steinhauser, Assistant City Manager
Teri Goodmann, Assistant City Manager
Marie L. Ware, Leisure Services Manager
THE CITY ODubuque II-A
U Bi
E
;111 I.mericaCi i
Masterpiece on the Mississippi 2007-2012-2013
TO: Michael C. Van Milligen, City Manager
FROM: Marie L. Ware, Leisure Services Manager
SUBJECT: Grand River Center Annual Report
DATE: December 28, 2015
INTRODUCTION
The purpose of this memorandum is to request the opportunity for Mitzi Yordy, Manager
of the Grand River Center, to make a presentation to the City Council for the 2015
Annual Report.
BACKGROUND
Platinum Hospitality was hired as the private management company for the Grand River
Center in 2003. In 2013, a contract was approved with a requirement for an annual
report to the City Council. Mitzi Yordy, Manager, would like to present activities in the
current fiscal year, as well as plans for the future.
The Grand River Center has become an integral part of the community since opening.
The Conference and Education Center has been very successful by hosting local
events and activities, as well as bringing conventions and building Dubuque's tourism
industry.
ACTION STEP
I request time on the Council agenda for Mitzi to share the Annual Report.
MLW:et
cc Mitzi Yordy
1
C-iRAND RINTR CFNTFR
r
Oh
w ill■ ,
15 Year in Revie -
i
PURPOSE
Maximizing the benefits to the tourism industry of Dubuque through the
operations of the Grand River Center and ensure a positive experience for
attendees with a well maintained, professionally managed conference center.
Provide a venue for regional conferences, business meetings, local events and
social activities in an iconic facility.
ECT IN
GRAND RIVER CENTER
Platinum Hospitality Group, LLC.
GR.-SND RIN�FR CENTER
2015 OUTCOME
175,750 Total Guests
52,725 Out of Town Guests (approx.) i J, .
1
Convention and Visitors Bureau
calculation $ 175 (approx.) spent in
community per out of town guest
$ 9,1226 ,1875
a
a p p rox
Events were held 297 days out of 365
for 81 % usage in Fiscal Year 2015
Platinum Hospitality Group, LLC.
' K
NORTHWEST ;`.
YUKON TERRITORIES -
TERRITORY �� / ;^ ' r'• � � �' '
FUN FACT '
i
uneau,AK
Canada
ALBERTA - MANITOBA
ITISH
Escalating COLUMBIA 'SASKATCHEWAN
� 55hj
guests
�4G18 km ONTARIO
u
beyond their N�Seotle
WASHINGTON MONTANA
MINNESOTA
�i 58 h _ �
expectations. a Ikn, �' 9 ?t SCONSIN
OREGON IDAHO MICHIGAN Toroon
W YOMI 8
IGYc OGrand River Center
. -- NEBRASKA
Escalated guests traveled more than 2565
miles; roughly the distance between Dubuque
& Juneau, AK while in the Grand River Center!
Platinum Hospitality Group, LLC.
PROMOTIONAL STRATEGY
The promotional strategy of the Grand River Center evolves around the organizational
M philosophy of cooperative efforts with the CVB, hotels and area attractions to leverage
destination messaging.
Advertising in regional publications such as Midwest Meetings magazine targets the
meeting planners within a 300 mile radius.
Public Relations articles referencing the Grand River Centerin professional targeted
publications provide quality exposure to the meeting destination at the Port of Dubuque.
• ' GRAND RIVER CENTER
Platinum Hospitality Group, LLC.
i
ANNUAL GROUPS COMPARISON GRAN R CENTER
2013 2014 2015
113 Corporate 127 Corporate 127 Corporate
181 Local Corporate 211 Local Corporate 202 Local Corporate
18 State Association 17 State Association 14 State Association
14 National Association 11 National Association 7 National Association
6 Regional Association 13 Regional Association 11 Regional Association
1 Government 5 Government 14 Government
11 Trade Show 11 Trade Show 11 Trade Show
192 SMERF 289 SMERF 296 SMERF
178 Local Social 135 Local Social 171 Local Social
714 Total Groups 817 Total Groups 853 Total Groups
Platinum Hospitality Group, LLC.
ACTUAL MARKET SEGMENT
2015 Events
Local Corporate 202
Corporate 127
Social 171
State Associations M 1A
Regional Associations 11
National Associations 7
SMERF 296
Trade Shows 11
Government 14
0 50 100 150 200 250 300 350
Platinum Hospitality Group, LLC.
201 !3 UPS r
4
GREATAmEwcAN
INSURANCE GROUP
M
i awwa
CREDIT UNIONS
IkLc n
Body & Soul
V'C;��ric 0Q
9hx �
sustainable' 'sty ia
I
communities
P ire Science Conimrflum
Platinum Hospitality Group, LLC.
SUSTAINABILITY EFFORTS
SUSTAINABLE
SEAM4ess
DUBUUEQeqL(IfirKe
rghfr fisahlr
Simple, Effective, Area - wide, Mobile —
Less
Seamless efforts in sustainability translate
in to less waste, less clutter, and less
expense.
Platinum Hospitality Group, LLC.
2016 GROUPS
&T-A4
UNITED POWERLIFTING ASSOCIATION
Election
2016
)JOHN DEERE
HOM /
CHH �- �
Platinum Hospitality Group, LLC.
ArE---
2016 MARKET SEGMENT (,iz.»DPI CENTER
FORECAST
Local Corporate Corporate Social
State Association Regional Association National Association
SMERF Tradeshows Government
2% 1 %
%
35% 27
14%
14%
2 %-/
2% 3%
Platinum Hospitality Group, LLC.
GRAND RIVER CENTER
PARTNERSHIP
Staff of Grand River Center are DUBUQUE
involved and serve on committees with
AREA CONVENTION &VISITORS BUREAU
the Dubuque Convention and Visitor
Bureau.
Platinum Hospitality works with
professionals to bring conventions and
meetings to the Grand River Center and
the community.
Our Commitment—We commit to caring
for our customers, our partners, and
each other while being accountable for
our shared goals and celebrating our
successes. As individuals, we seize
opportunities to serve our customers
and each other; working together we
make anything possible.
Platinum Hospitality Group, LLC.