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2 15 16 Convention and Visitors Bureau Annual Work Session Copyright 2014 City of Dubuque Work Session # 1. ITEM TITLE: 5:15 PM- Dubuque Convention and Visitors Bureau SUMMARY: Staff from the Dubuque Convention and Visitors Bureau will conduct the annual work session with City Council. SUGGESTED DISPOSITION: ATTACHMENTS: Description Type CVB Presentation Supporting Documentation ML. DU� QUE AREA CONVENTION &' VISITORS BUREAU M M missi n The Dubuque Area Convention & Visitors Bureau (CVB) will lead tourism destination promotion and development to enhance and expand the Dubuque area experience. wpm DDubuque Area Convention &Visitors Bureau weLco e org L • • • chart Board of Directors PRESIDENT/ CEO, Keith Rahe CVB Advisory Committee STAFF Director of Sports Director of Sales Director of Welcome Center Director of Manager Marketing & Events Jude Kronlage Operations Beck Carkeek Taylor Cummings Tyler Daugherty Sara Hanten Sales Manager Barry Farber sst a come Whitney Sanger Brochure Center Manager Distribution Ka Hess Part-time Welcome Center Employees • DUBUQUE AREA CONVENTION •• • board of directors RIC JONES Board Chair I City of Dubuque Representative CITY COUNCIL MEMBER MIKE DONOHUE Vice Chair I Dubuque Area Chamber of US BANK Commerce Board of Directors Representative WENDYRUNDE Treasurer I Dubuque Area Chamber of Commerce DIAMOND JO CASINO Board of Directors Representative JOYCE WHITE Past Chair I Dubuque Area Chamber of RETIRED Commerce Board of Directors Representative TONY PFHOL Dubuque Main Street Board of Directors FISCHER COMPANIES Representative MIKE VAN MILLIGEN City of Dubuque Representative CITY MANAGER MAYOR ROY D. BUOL City of Dubuque Representative MAYOR OF DUBUQUE JOHN SUTTER Past Board Chair+Advisory Committee Chair NATIONAL MISSISSIPPI RIVER MUSEUM& AQUARIUM WAYNE DEMMER Dubuque County Representative DUBUQUE COUNTY SUPERVISOR Ottee advisory commi Committee Chair Best Western Plus Dubuque Hotel JOHN SUTTER National Mississippi River Museum & STACY FARREY &Conference Center Aquarium MARTY MAIERS Diamond Jo Casino HR COOK Five Flags Center NANCY WEBSTER Dubuque River Rides JESSICA PAPE Dyersville Area Chamber of Commerce Potosi Brewing Company JOYCE CONNORS City of Dubuque Council Member RICK KRUSER &National Brewery Museum1m DAVE DECKER Tri-State Tourism Council MITZI YORDY Grand River Center JAKE RIOS City of Dubuque Council Member SUE MORAN Grand Harbor Resort I Grand River Center CINBYSTEINHAUSER City of Dubuque MAURICE JONES City of Dubuque SARAH THILTGEN Crust Italian Kitchen DAVID SCHMITZ Dubuque Museum of Art RANDY GEHL City of Dubuque GERI SHAFER Arts Management Consultant JIM RODRIGUES Quiet Walker Lodge BRIAN PRESTON Dubuque County Conservation Board WAYNE BUCCHOLTZ Mines of Spain DARYL KLEIN Dubuque County Supervisors DAN LOBIANCO Dubuque Main Street MARK WAHLERT Dubuque Symphony Orchestra 0 Keith Rahe Sara Hanten Julie Kronlage Taylor Cummings President&CEO Director of Operations Director of Sales Director of Marketing Director of Sports& Events Whitney Sanger Becky Carkeek Kay Hess Barry Farber Sales Manager Welcome Center Asst.Welcome Center Brochure Distribution Manager Manager Facilitator 2008 Iowa Tourism Office - Technical Marketing Award 2009 Iowa Tourism Office - Hospitality in Tourism Award 2009 Iowa Tourism Office - Tourism Event/Festival Award - America's River Festival 2009 Iowa Tourism Office - County or Area Award - Dubuque County 2010 Iowa Tourism Office - Tourism Website Award 2010 Iowa Tourism Office - Tourism Community - Dubuque 2010 Iowa Tourism Office - Tourism Consumer Publication Award - Visitors Guide 2011 Iowa Tourism Office - Outstanding Niche Marketing Campaign Award 2012 Iowa Tourism Office - Outstanding Tourism Community Award 2012 365INK Impact Award - Best Idea - America's River 2013 365INK Impact Award - Sports/Recreation - Dubuque Regional Sports Commission 2013 Iowa Tourism Office - Outstanding Promotional Material Award 2013 People's Choice Iowa Tourism Office - 2013 What Women Want Event 2014 365ink Impact Award - Best Idea - Field of Dreams 25th Anniversary 2015 People's Choice Iowa Tourism Office - Dig In! Iowa's Ag Innovation Tour 2015 Iowa Tourism Office - Outstanding Event - America's River Festival M DDubuque Area Convention &Visitors Bureau community branding The CVB strives to place Dubuque in key markets, segments, and opportunities that will continue to grow awareness about our region as a travel destination. DDubuque Area Convention &Visitors Bureau community branding marketing radius MINNEAPOLIS 257 MI IA CROSSE ROCHESTER IIO MI 69 MI MADISON 93MI E MO 300 MI P Nebraska CwuaD 178M1 ONIUM, 13 M AR PEORIA 158 MI Ind Missouri Kansas =1"n" a�Ml: R.Louu MMI marketing comop 45467 Year-Ion marketing and pramotional opportunities for travel related businesses in the community. This program puts partners strong visitors in front of our co-op partners while & growing generating traffic and interest for the entire Additional opportunities allow � � d" partners to invest in the program to provide added exposure and 410 promotion. in partnership investments marketing Audeience , I 25 - 44 YEARS OLD 45 - 65 YEARS OLD Family Dependent�Weekend Traveler Family Independent Week Long Traveler Targeted seasons: Spring�Summer Targeted seasons: FaII�Winter Females Females 40,79% • . of I15 Website Visits of IWebsite TTDUBUQUE AREA CONVENTION &VISITORS BUREAU community branding marketing Top ares : TOP FIV1- EMERGING Des Moines, IA Omaha , NE Madison , WI Rochester, MN Chicago Suburbs, IL Milwaukee, WI Cedar Rapids, IA Minneapolis, MN Iowa City, IA Indianapolis, IN TDUBUQ . . marketing 2014-15 9.84% Website INCREASE IN Results ASESSIONS INCREASE%IN session is the period time a user is actively engaged with your website, Opp,etc.Aff usage data is associated USERS with a session. 120,000 11...th,r hove hod or feast one 109,943 session.Includes both new and 100,091 returning users. 100,000 87,368 80,000 77,810 Acquisition 60,000 to Website 40,000 20,000 2014 2015 2014 2015 10 ■Organic Search ■Social Direct ■Referral TRAVEL DUBUQUEXOM (BAR GRAPH) Data collected from Google Analytics from July 1,2014 to June 30-2015. • DUBUQUE AREA CONVENTION •• • branding marketing Website Milwaukee des moines Minneapolis bettendorf Iowa City omaha TOP 10 CITIES FROM ONLINE TRAFFIC Cedar Rapids Du bu qu e Madison • qVIIIIIII Chicago TRAVELDUBUQUE.COM (PIE CHART) Website hits from July 1,2014 to June 30,2015 by comm unity. Data collected from Google Analytics. • DUBUQUE AREA CONVENTION •• • branding traveL guide TRAVEL GUIDE REQUESTS 87,228 visitor guides were distributed in FY2015. VEL-� tv 4 11r lk 26.2% 18.6% 17.6% 8.0% 2.4% IN IOWA IN WISCONSIN IN ILLINOIS IN MINNESOTA IN MISSOURI (Data collected from Internal Tracking) C 9.5% increase in distribution over FY 2014. • r 11 Tradeshows for Group Tour Planners & Meeting Planners allow the CVB to showcase Dubuque as a destination for these markets, meetings groups Small Market Meetings Heartland Travel Showcase Conference American Bus Association International Pow Wow Marketplace Travel Iowa Marketplace Circle Wisconsin Marketplace • Memberships in Motor Coach & Meeting Planner focused organizations allow the CVBto showcase Dubuque one on one and opens the door for additional promotional opportunities. meetings groups Meeting Professionals International American Bus Association Heartland Chapter & Wisconsin Chapter Heritage Club International Iowa Society of Association Iowa Group Travel Association Executives National Travel Association Destination Marketing Association International sales In coLLaboration with our partners, Octoberhosted a successful. group tour famiLiarization tour in generated interest for return visits to our owcasing I I I , l DDUBUQUE AREA CONVENTION&VISITORS BUREAU community branding sports & events River Festival Primary Marketing Region I15 jr Connecsicm • Wyoming • 579 y • New York R• New Jersey Communities • • 8 States Nevatla y UaCoy Nebraska �•y� Missouri • PennVsyglvania NeY Countries y•law are • Tennessee • Nonh Carolina • Arizona • y Y I� Y advanced y • New Mexico • Georgia y Y y texas • •` y y Floritla • Hawaii TDUBUQUET AREA CONVENTION &VISITORS BUREAU community branding 2015 attracted 521 total entries" and 347 unique competitors. A total of �+ 40 states and 4 provinces in Canada were represented in this year's field. The Dubuque Area Convention & Visitors Bureau is thrilled to announce that the 2016 world Championships �s will be back in Dubuque and the Five Flags Center. DockDogs World Championships sports • events DUBUQUE REGIONAL JULIEN DUBUQUE AMERICA'S RIVER FESTIVAL DOCKDOGSWORLD SPORTS COMMISSION INTERNATIONAL FILM With over 12 Lori attendees from CHAMPIONSHIPS The Dubuque Regionatsports FESTIVAL (JDIFF) Snscommunities. 23stresand This eventwelcarted appronrretey Commi4onfundeda6evantsln The GVBagv4edtheJDlFFleam Scountres,thevthannuaLevant 3i000spectatorsand411 fisatyearz0pe These events drew withevamplanningtagistiaL was the most succv fuLlodate competitorswilh representation eary 41000 attendees from across sa WlpnS marketing neadsand and received the Outstanding Event from 34 datesand3 Camden the country,and In ssrte cases,from more to ensure a succe fuL Award from the Iowa Tourism Dead provinces across theworldi These events allow event for the belivaLand the 20y5 featured natiorraLacts Like Sam Dubuque to promote Faso while approvrtetev 3,000vistorswho H unt Dan � Shay,Old Dominion, ISgorFe 5mrteem mllarmfiom partiapantsare In the area. attended In Africk cope. Arterica.Grand Funk Raiii and 'Esso?T'°,k,,q TomrtryJames&the 3hondehs new to the fa4wa Lwas the first annuaL Backrest 1 sports & events A total of 41,000 attendees came to Dubuqu Dubuque for 16 events supp2orted by the Sports Commission 015. Re iofl8� m someof thele events included S �a$. America's River Soccer Classic, Gran Fondo, RUN4TROOPS International C mmission Dragon Boat Races, fovea winter Games. DUBUQUE AREA CONVENTION &VISITORS BUREAU community brandingt going forward FY 2011 Media Buy • Collateral Mediums • Display • Online Increase in Television • Print presence in Cedar Rapids, • Radio Iowa City, • Social Des Moines & Madison 0 Television ■ ■ DDubuque Area Convention &Visitors Bureau economic impact Tourism is economic development. According to the most recent numbers released from the Iowa Economic Development Authorities, it drove $329.01 million into Dubuque County's economy in 2014. DDubuque Area Convention &Visitors Bureau economic impact the numbers Economic0 0 0 0 ----- Impact N u m b e r 1,900,000 557 2,830 4,000 67,000 82,000 12,827 visitors travel travel group convention sports individuals in industry related tour delegates related the welcome partners employees delegates visitors center *Data collected from the equals Iowa Economic Development Authority Impact of Travel Report 2014s 329 , 01 . O in ecomonic impact for 2014* DUBUQUE AREA CONVENTION .- impact the numbers d11R& Expenditures Payroll Employment o • Economic (Millions) (Millions) (Thousands) (Millions) (Millions) Impact m na ct 2002 166.84 35.25 2.53 9.23 2.42 1' l• 2003 186.03 37.77 2.6 10.22 2.68 2004 200.13 28.69 2.6 10.56 2.81 29.71% increase 2005 214.72 39.69 2.6 10.86 2.93 in travel related 2006 236.82 41.78 2.69 11.47 3.14 expenditures 2007 253.2 43.66 2.73 12.03 3.33 since 2008 2008 253.66 44.22 2.67 11.61 3.35 2009 254.03 45.38 2.76 12.69 3.62 According to annual 2010 275.28 45.37 2.71 13.03 3.78 State of Iowa Travel 2011 302.43 47.79 2.8 13.57 4.02 Impact Study 2012 320.56 49.91 2.84 14.32 4.19 2013 319.21 49.18 2.82 14.06 4.2 2014 329.01 50.58 2.83 14.72 4.28 economicrM . . hoteL/ moteL x records • Fiscal Year 4th Quarter 1st Quarter d Quarter 3rdt ital % Change fromPrevious 2003 240,500.00 180,414.41 229,598.85 300,612.16 $951,125.42 2004 243,187.89 184,367.41 235,817.29 294,167.28 $957,539.87 t 0.67% 2005 219,495.08 214,514.44 330,479.45 414,920.31 $1,179,409.20 t 23.17% 2006 285,058.97 283,654.91 345,821.98 445,236.00 $1,359,771.80 t 15.29% 2007 314,319.11 278,282.06 335,101.13 463,115.59 $1,390,817.80 t 2.28% 2008 341,116.79 330,508.36 392,596.75 470,770.58 $1,534,922.40 t 10.36% 2009 375,837.07 322,341.46 400,794.24 503,933.85 $1,602,906.50 t 4.29% 2010 389,679.15 324,596.37 404,245.24 518,788.76 $1,637,309.40 t 2.15% 2011 374,557.05 307,708.45 410,898.53 530,692.82 $1,623,856.80 a .82% 2012 379,651.02 347,241.16 421,221.85 568,104.39 $1,716,218.30 t 5.68% 2013 404,970.72 359,852.50 493,880.87 584.729.04 $1,843,433.13 t 7.41% 2014 440,800.99 370,236.72 501,029.41 607,621.35 $1,919,688.47 t 4.14% 2015 454,030.15 377,633.27 514,478.23 613,212.18 $1,959,353.83 t 2.06% 2016 464,711.31 383,975.76 544,614.42 643,111.35 $2,036,612.84 t 3.94% 2017 473,507.51 399,920.08 562,398.34 662,350.29 $2,098,176.22 t 3.02% economic . . hoteL/ moteL AN Am x records AM • 29.21% Increase $2,500,000.00 from FY2011 to FY2017 $2,000,000.00 $1,500,000.00 $1,000,000.00 I I $500,000.00 d---------------------------------------------------- ------ ------ ------ -------------------- $0.00 ----- ---$o.00 FY 2003 2004 2005 2006 2007 2008 2010 2012 2014 2015 2016 2017 2012-2015 90.0% City Wide 80.o% Occupancy 70.0% 6o.o% 59.5% City Wide 50.0% ■2012 Occupancy for 2015 40.0% ■2013 59.3% City Wide 30.0 2014 Occupancy for 2014 '2015 20.0% 58.7% City Wide Occupancy 1o.o% for 2013 0.0% 57.8% City Wide Occupancy ��`� �m� �oQ �� ,�� Q� U� for 2012 o P ep o numbers are acutal occupied rooms provided by local hotel properties Dubu ue 90.0% City ideel 80.0% Occupanc 70.0% compare to 60.0% m m Smith Travel m 50.0% Research 40.0% ^ a a (STR) 2015 30.0% STR Report gathers 20.0% information from the Top Ten County Hotel Markets 10.0% in Iowa - Volk, Linn, Scott, Pottawattamie, Black 0.0% Jan Feb Mar April May June July Aug Sept Oct Nov Dec Entire Hawk, Story Johnson Year Dubuque, yoodbury ■Dubuque ■Smith Travel Dallas. economicjff,l DUBUQUE AREA CONVENTION &VISITORS BUREAU . . GROUPTOUR The sales team conducted one on one appointments and servicing to group tour planners. SERVICING ONE ON ONE APPOINTMENTS RIVERBOAT ASSISTANCE Over 4,000 group tour delegates Staff met with over ioo group The CVB assisted passengers on were assisted by the CVB in fiscal tour planners at shows li ke a variety of riverboats visiting the year2015. Complimentary services the American Bus Association, community including the Queen of were offered to these groups Midwest Marketplace, Heartland the Mississippi,American Lady Yacht, to make their stay a memorable Travel Showcase and Travel Iowa Celebration Belle, Dubuque River and unique experience, Including Marketplace, making connections for Rides, and Riverboat Twilight. The welcome materials, itinerary creation, future business. American Queen Steamboat brought lodging coordination and more. 2 283visitors to Dubuque in fiscal year215with the step on guided 'Hop On, Hop Off' tours. rales data mueeednam mceraai nav✓aeJ • DUBUQUE AREA CONVENTION •• • Group 1Impact GrouTour First Dakota Bank,Yankston, SD October 2014 $42,187 Hi hrole hts Legacy Tours, Fort Dodge, IA October 2014 $14,062 gg Laverns Travels, Little Falls, MN April 2015 $31,250 FY 2015 Turner Coaches, Terre Haute, IN June 2015 $15,625 Inbound Iowa, Des Moines, IA June 2015 $20,000 # of ppl x$125 spending x #of nights x 2.5 roll over " based on a formula created by the Dubuque CVB from internal tracking. MEETINGS The sales team attended tradeshows, conferences & meetings to connect Dubuque to meeting planners. SERVICING SUPPORT OFASSOC IAT IONS SMALL MARKET MEETINGS In fiscal year 2015, 67,000 Continued support of impactful Attended the Small Market Meetings delegates were assisted through associations such as Iowa Society of Conference in Arizona allowing the complimentary services including Association Executives and Meeting CVB to connect with over 40 meeting registration assistance, conference Professionals International Heartland planners looking at third tier cities. planning, mailing assistance, Chapter to cultivate relationships with (saws data collected from Internal Tracking) transportation assistance, welcome meeting planners. bags and more. I t q1N � • D UBUQUECO NV ENT IONIRS BU R EAU ecDnomicimpact • Meeting Month Impact ConventionCommunity Development Society* 250 July 2014 $546,875 erptem4b • Iowa Credit Union League 400 Se201 $525,000 & Meeting Resorl&Commercial Recreation 200 November $2621500 • • Association 2014 Highlights November Iowa State Snowmobile Association 250 November $218,750 FY 2015 Iowa Illinois Safety Council— 520 April 2015 $455,000 # of ppl x$175 spending x# of nights x 2.5 roll over ' based on a industrywide standard formula —Re-occuring Conference I *1st time in Dubuque impactDUBUQUE AREA CONVENTION &VISITORS BUREAU economic sports & events The Dubuque Regional Sports Commission assisted 16 events, with portsS approximately 41,000 attendees. This & Events mclgdes participants, spectators and of with an avera e len th of stay FY 2015 of 1.5 days generatmg�5 mi ion in economic impact. DUBUQUE AREA CONVENTION &VISITORS BUREAU economic impactt • sports events Event Month Impact SortsDubuque Dragon Boat Festival 3000 Sept.2014 $305,000 & Events DockDogs World Championships 4,350 November 2014 $573,000 Winter Iowa Games 9,500 January 2015 $950,000 Highlights Julien Dubuque International 3,000 April 2015 $260,930 Film Festival Vintage TorqueFest 9,000 May 2015 $1,100,000 FY 2015 America's River Festival 12,500 June 2015 $1,700,000 # of attendees x $Zoo spending x #of nights based on a forumula from the Iowa Economic Development Authority convention • meetings_ Meeting Delegates i Iowa Grocery Industry 300 July 2015 Midwest Hosta Conference 300 July 2015 Conventions Mississippi River Cities &Towns 125 September 2015 Intiatives Conference & Mee tings Iowa Women's Leadership 500 October 2015 Conference FY 2016 Upper Mississi pi River 200 March 2016 Conservation �ommittee NationalLeague of Cities 200 March 2016 Reengagement Conference Midwest Gang Investigators 350 May 2016 impactrmw jff,l DUBUQUE AREA CONVENTION &VISITORS BUREAU economic ■ Li LEI DDubuque Area Convention &Visitors Bureau quality of life The CVB leverages branding efforts and the resulting economic impact to help foster the quality of life and opportunities that result from it by supporting the local arts & cultural community, advocating for improved tourism infrastructure and celebrating what makes Dubuque unique. DDubuque Area Convention &Visitors Bureau quality of life cuLtur L Abr ncy • • ONGOING EFFORTS The CVB has continueO to help bring awareness to cultural events and brand Dubuque as a one of a kind destination and a great place to live. VOICES OF THE WAREHOUSE DISTRICT BALD EAGLE WATCH JULIEN DUBUQUE The CVB provides marketing and promotional Assisting With the creation of promotional INTERNATIONAL FILM FESTIVAL assistance through the use of the annual media materials, This fast growing event offers visitors a unique buy.This event reaches visitors outside the area, the CVB Works With a volunteer committee to Way to explore downtown Dubuque. Each fulfilling marketing strategies identified in key help bring awareness to this event and a unique year,the CVB assists in Lmarketing this event to marketsopportunity along the Mississippi Riverour core audience to help raise awareness of arts in the area. IRISH HOOLEY PARKS TO PEOPLE TEAM OF DREAMS The CVB provides marketing and promotional Keith Rahe serves on the Leadership Committee This event draws thousands of fans to the FieLd assistance through the use of the annual media of Parks to People.Grant Wood Mississippi River of Dreams fora celebrity softbaLL game and buy.This event reaches visitors outside the area, Region While Taylor Cummings serves as the autograph signings.The CVB helped provide fuLfiLLing marketing strategies identified in key Marketing Committee Chair This initiative Links promotionaL assistance via digital marketing and marketsparks and trails to each other, as WeLL as people social media WhiLe also providing Logistical and and communities,creating cuLturaLvitaLityevent planning for the event. indusivity ONGOING EFFORTS As the first impression of our community, it is imuerative that pur efforts he as inclusive a$ possible. Sgveral programs and partnerships have been forged to ensure that bubuque Is viewed and acts as a welcoming community. INCLUSIVE DUBUQUE at: DUBUQUE MARKETING EFFORTS The Dubuque GV9lsa mission Partnercf CSI Dubuque e metmer %rvove inner relaunched The 9m impression of Dubuque is often nchusrve Dubuquea cost nitiative focused in zmp with the integration of mcrosrve Dubuque presented to visitors through marketing numerals on strengthening avibrant and welcoming to feature insight on bow to an sure visitors fast ltlslmteative that these osuals represent an community to ensure the region success today welcomed and lnetuded In the communitynemsve environment The tcolsofiered to and Into the futurevisitor are atso continualy being modified at that they are easy acssevble bo CSI: DUBUQUE ' [earn more ahem[ atr training pUE or ession or ule you a[raining session for you husoutafo filling out afmrm. am® 1JTE ' DIABI)QUE AREA COWENTION &VISITORS BUREAU quality of life LegisLative priori TRAVEL FEDERATION OF IOWA Travel F@deration of Iowa (TFI) is a grassroots organization that lobbies the State of Iowa to support efforts made by the tourism Industry. STAFF INVOLVEMENT FUNDING MARKETING EFFORTS bank Rehe &Ju be foomage serve as District Ioca lscurrenty 41A In the nation fortourlsm increase vlsbmn to our stale F increasing slate Leaders to lobby to our leglSators on the rtarlsecng funding iris imperative we continue wde adaeresng of our many attractions and Importance of supporting tourismfrom our city to advocate for Increased funding for tourism venues parks to our workforce to our education system, rtarlseting. particulary In dept'sthree tourism tourism supports the quality of Uearatlable here regionslWeAern Iowa Tourism Regan WntraL In Dubuque Countyberth serves on the TF1 Foard Iowa Tourism Region &Eastern Iowa Tourism and isthe incoming chair. Region) aeCdtiON ■ Dubuque Area Convention &Visitors Bureau proposed budget Dubuque Area Convention &Visitors Bureau FY2017 YTDthru BudgetFY16 proposed Dec.2015 FY17 Budget Income Dubuque County 25,000.00 25,000.00 25,000.00 Grants 39,000.00 55,000.00 60,000.00 Gift Shop/Welcome Center 19,149.45 32,000.00 28,000.00 Co-op Programs 23,754.00 32,000.00 32,000.00 Bureau Services 68,344.49 93,000.00 90,500.00 CVB Events 4,741.96 7,000.00 0.00 Hotel/Motel Tax 509,103.00 1,018,206.42 1,049,088.11 Brochure Distribution 14,515.00 14,000.00 16,000.00 Interest 89.45 200.00 200.00 Total Income 703,697.35 1,276,406.42 1,300,788.11 Expense Convention Marketing Tri-State Champion 5,000.00 5,000.00 Marketing 2,600.00 4,000.00 0.00 Bid Process 17,031.73 15,000.00 33,000.00 Corporate Marketing 9,887.50 19,250.00 31,700.00 Associate Marketing 6,126.32 9,500.00 5,800.00 Convention Services 3,019.25 3,400.00 3,700.00 Military Reunions 0.00 7,000.00 Total Convention Marketing 38,664.80 56,150.00 86,200.00 Sports Commission 81,564.39 110,000.00 94,000.00 Group Tour Marketing Group Leader Development 20,171.65 20,000.00 15,500.00 Tradeshows 5,276.00 11,800.00 9,500.00 Total Group Tour Marketing 25,447.65 31,800.00 25,000.00 Marketing Media Buys 155,960.06 300,000.00 281,000.00 Total Marketing 155,960.06 300,000.00 281,000.00 YTDthru BudgetFY16 proposed Dec.2015 FY17 Budget Awareness Development AR Festival 0.00 15,000.00 15,000.00 Local Awareness 4,050.87 9,000.00 10,000.00 Education/Staff Development 9,192.32 23,500.00 30,000.00 Hospitality 963.88 5,000.00 7,000.00 Travel Writers 0.00 1,500.00 1,000.00 CVB Events 6,248.37 8,000.00 8,000.00 Gift Shop/Welcome Center 17,900.10 25,500.00 20,000.00 Brochure Distribution 680.64 3,000.00 3,000.00 Total Awareness Development 39,036.18 90,500.00 94,000.00 Salaries&Benefits Salaries 212,587.97 419,849.00 451,978.00 Payroll Tax Expense 16,297.36 34,536.00 36,700.00 Health& Dental Insurance 19,029.60 39,900.00 36,500.00 Life/STD&LTD Insurance 1,606.54 3,465.00 3,465.00 Pension Contribution 11,139.36 19,000.00 22,599.00 Total Salaries&Benefits 260,660.83 516,750.00 551,242.00 Administrative Insurance 5,230.00 5,500.00 5,500.00 Postage 5,678.75 15,000.00 15,000.00 Accounting& Legal Services 11,246.56 12,000.00 13,000.00 Parking 5,173.45 9,600.00 9,600.00 Total Administrative 27,328.76 42,100.00 43,100.00 Operations Telephone,Telecommunications 5,330.56 12,000.00 12,000.00 Computer Software/Equipment 6,759.41 20,000.00 18,000.00 Supplies 3,971.00 7,000.00 8,000.00 Total Operations 16,060.97 39,000.00 38,000.00 YTD thru Budget FY16 proposed Dec.2015 FY17 Budget Facilities Welcome Center Rent 16,316.30 32,780.00 29,990.04 Storage Space Rent 1,935.00 3,870.00 3,870.00 3rd& Main Condo Association 1,248.00 3,000.00 3,000.00 Utilities 2,153.55 5,000.00 5,000.00 Office Maintenance 3,540.74 6,000.00 6,000.00 Total Facilities 25,193.59 50,650.00 47,860.04 Depreciation Expense 9,036.70 21,688.08 21,688.08 Interest Expense 5,449.63 6,309.64 4,428.84 Total Expense 684,403.56 1,264,947.72 1,286,518.96 Net Ordinary Income 19,293.79 11,458.70 14,269.15 Net Income 19,293.79 11,458.70 14,269.15 Community %personnel %of salary compared to overall budget Council Bluffs 36% FY16-added afulltime sales manager&part 2013 33% Dubuque 40% ti me brochu re distri butio n for the last 6 months of the fiscal year. 2014 35% Burlington 45% Cedar Falls 45% 2015 34% Iowa City/Coralville 45% FY17-added afulltimesales manager&part- 2016 40% time brochu re distri bution for the enti re Des Moines 47% 2017 42% fiscal year. Waterloo 47% Ames 50% Quad Cities 59% Cedar Rapids 68% Staff members 2013 5 full time employees;4 part time(paying a portion of4 Chamber contracted staff) 2014 6 full time employees 2015 6 full time employees 2016 6 full time employees;3 part time employees 2017 6 full time employees;3 part time employees %of convention sales&group tour marketing %of marketing compared to overall budget compared to overall budget 2013 29% 2013 9% 2014 20%(reduced media buys as a result of the Chamber reconciliation payment) 2014 6% 2015 25% 2015 9% 2016 24% 2016 7% 2017 23% 2017 9% Net Income & Expenses July 1,2016-June 30,2017 Dubuque County 25,000.00 Grants 60,000.00 Gift Shop/Welcome Center 28,000.00 Co-op Programs 32,000.00 Bureau Services 90,500.00 Hotel/Motel Tax 1,049,088.11 Brochure Distribution 16,000.00 Interest 200.00 Total 1,300,78111 Convention Marketing 86,200.00 Sports Commission 94,000.00 Group Tour Marketing 25,000.00 Marketing: Media Buys 281,000.00 Awareness Development 94,000.00 Personnel 551,242.00 Administrative 43,100.00 Operations 38,000.00 Facilities 47,860.04 Depreciation& Interest 26,116.92 Total 1,286,518.96 NET 14,269.15 Income July 1,2015 -June 30,2016 Dubuque County 25,000.00 Actual, receive in August EITA 5,000.00 State Tourism Grant IDED 50,000.00 State of Iowa Sports marketing grant DRA 5,000.00 Dubuque Racing Association Subtotal 60,000.00 Shop/WelcomeGift Retail Sales 28,000.00 Retail sales at Welcome Center Subtotal 28,000.00 Programs Partner Income 32,000.00 Marketing Program Subtotal 32,000.00 Bureau Services Visitor Guide 5,500.00 Ad sales for Visitor Guide/TH Media America's River Festival 15,000.00 Contract for Services JDIFF 20,000.00 Contract for Services Tri-State Tourism 12,000.00 Contract for Services Team of Dreams 15,000.00 Contract for Services Riverboat tours 23,000.00 Staff conducts tours in Dubuque &County Subtotal 90,500.00 City of Dubuque Hotel/Motel Tax 1,049,088.11 Actual,4 quarterly payments Subtotal 1,049,088.11 Brochure Distribution Brochure delivery 16,000.00 Brochure distribution for partners Subtotal 16,000.00 Interest 200.00 Tota • • - Total Income 1,300,788.11 Expenses: Convention Marketing July 1,2016 - June 30,2017 Tri-State Champion Work in conjunction with locals to bring in the associations TriState Champion 5,000.00 that belong to Dubuque for their annual Bid Process Line item Description Presentation 3,000.00 Travel expenses for recruitment of conventions Fees associated with bringing conferences to Dubuque (Iowa Incentives 30,000.00 Library Assoc; ISU Road Scholars;ABI;John Deere Summit, Subtotal 33,000.00 Corporate Marketing Reader Board Service- 4,500.00 Target top five markets outside our market to determine Knowland Group conventions&meetings for future sales Tradeshow providing appointments and networking with Meetings Quest 3,500.00 Meeting Planners on a national level;dues&travel expenses Helmsbriscoe Annual Business Tradeshow providing appointments and networking with Conference 4,000.00 Meeting Planners on a national level;dues&travel expenses Helmsbrisco Cares Golf Outing, 2,700.00 W1 Expenses associated with show; registration, hotel& Holiday Showcase 6,500.00 transportation American Society of Expenses associated with show; registration, hotel& Association Executives 6,500.00 transportation Regional Sales Trips 4,000.00 Sales trips to communities such as Madison, Des Moines, Davenport,Cedar Rapids, Rockford. Subtotal 31,700.00 Associate Marketing MPI 4,000.00 Meeting Planners International dues and sponsorship ISAE 1,800.00 Iowa Society of Association Executives dues and sponsorship Subtotal 5,800.00 Expenses: Convention Marketing July 1,2016- June 30,2017 Convention Services Line item Description Supplies 1,000.00 Tradeshows and presentations Hospitality 1,200.00 Individual site visits Specialty Items 1,500.00 Promotional Items Subtotal 3,700.00 Military Reunions Line item Description Appointment based tradeshow that will bring reunion The Reunion Friendly Network 3,500.00 planners looking to host evetns in the Midwest Appointment based tradeshow that will bring reunion Your Military Connection 3,500.00 planners looking to host evetns in the Midwest Subtotal 7,000.00 TOTAL 86,200.00 Expenses: Sports Commission July 1,2016-June 30,2017 Sports Marketing M Dubuque Blowout July $ 1,000.00 Soccer tournament Mississippi Valley Open Tennis July $ 1,000.00 Tennis tournament America's River Soccer Classic August $ 1,000.00 Soccer tournament Gran Fondo August $ 5,000.00 Cycling event MVRA September $ 2,000.00 Races and fun runs Dragon Boat Festival September $ 1,500.00 Paddlingsport on the Mississippi River Friends of Dubuque County October $ 500.00 Running event Conservation Dockdo World Championships Nov.7-13,g 2016 $ 40,000.00 World premier canine aquatics competition Dockdog World Championships- Nov.2016 $ 5,000.00 Fee March, Dubuque Swimming Hurricanes Nov, $ 1,500.00 Acquatic competitions Julv Wendy's Classic December $ 2,000.00 Basketball tournament/clinic Special Olympics January $ 2,500.00 Provides year-round sports training and competition for children and adults with intellectual disabilities Winter Iowa Games January $ 9,000.00 Provide sports and recreation opportunities for all Iowans through Olympic-style festivals, events and programs. 360 Sports Event March $ 1,000.00 Mississippi River Gymnastics Vacation Classic Gaelic Gallop March $ 2,000.00 gK run I 2M fun run I kids run Mississippi River High School May $ 1,000.00 Rodeo competition Rodeo Chess in Iowa May $ 2,500.00 Chess competition Midwest Masters Event May $ 2,500.00 Bowling event Expenses: Sports Commission July 1,2016-June 30,2017 Sports Marketing Grandview Gallop June $ 1,500.00 4 mile road race/walk Run For Troops June $ 1,500.00 Chiptimed arathon distrance trail run Misc. events $ 1,400.00 Unplanned orunbudgeted events Team Iowa Membership Dues Yearly $ 4,800.00 Dues help offset state lobbying efforts for Sports Commission Funding NASC Membership cost. Must be a memberto attend the yearly NASC Dues Yearly $ 800.00 NASC conference that rotates around the country. The National Association of Sports Commissions(NASC) is the NASC Conference April $ 3,000.00 most trusted resource for sports commissions,convention and visitors bureaus(CVBs), and sports event owners. TOTAL 94,000.00 - Expenses: Group Tour Marketing July 1,2016-June 30,2017 Group Leader Development Iowa Group Travel Association 2,000.00 Dues,sponsorship&summer 2016 group tour FAM American Queen Riverboatvisit< 13,500.00 Attraction& Restaurant Fees Subtotal 15,500.00 Tradeshows Appointment based show with national motor coach American Bus Association (ABA) 3,500.00 operators (Cleveland,OH 2017) Heritage Club International 3,200.00 Tradeshow with Bank Club Planners (East Coast) Tradeshow with group tour planners from all sectors (Central Travel Iowa Marketplace 1,300.00 Iowa) Appointment based show with group tour planners from all Midwest Marketplace 1,500.00 sectors (Wisconsin) Subtotal 9,500.00 TOTAL 25,000.00 Expenses: Marketing July 1,2016 -June 30,2017 Direct Mail,Outdoor, Radio, Prin 281,000.00 Social Media,TV,Online Subtotal 281,000.00 TOTAL 281,000.00 Expenses: Awareness Development July 1,2016-June 30,2017 AR Festiva I America's River Festival 15,000.00 ARC Partner contribution to event Subtotal 15,000.00 LocalAwareness Travel Federation/Legislative 1,000.00 Annual lobbying day held in January Misc. 3,000.00 unbudgeted items that come up during the year Partner relations 4,000.00 food for committee meetings,staff meetings, partner meetings Tri-State Tourism 2,000.00 Dues and fees for membership in this 3 state organization Subtotal 10,000.00 Education/Staff Development IDMA membership dues 1,500.00 Iowa Destination MarketingAssc. Membership Travel 14,500.00 Gas for CVB van, airline tickets, hotels, rental cars Tourism Conference 2,500.00 Iowa tourism conference in Quad Cities fees and hotel expensesfor4 EITA membership dues 2,000.00 Eastern Iowa Tourism Assc.Annual fees and meeting expenses Upper Midwest conference 3,000.00 Midwest CVB Conference held in September 2016, fees and hotel expenses for (Rapid City,SD) Staff Development/Training 6,500.00 Seminars,training,etc. Subtotal 30,000.00 Hospitality Tourism Week 2,000.00 Annual breakfastto kickoff tourism season Training Seminar 2,000.00 1 Day training with Inclusive Dubuque for Managers in the Travel Industry CSIDubuque 3,000.00 Hospitality/Inclusive training for frontline employees in the Travel Industry Subtotal 7,000.00 Expenses: Awareness Development July 1,2016 -June 30,2017 Travel Writers Site Tours& PR Effort 1,000.00 Hotel rooms, meals, attraction fees Subtotal 1,000.00 Retro Rewind&Torque Fest 6,000.00 Auto events Unbudgeted Events 2,000.00 events that occurduringthe yearthat were not planned for Subtotal 8,000.00 Gift Shop/Welcome Center Gift Shop Inventory 20,000.00 items to be sold at Gift Shop Subtotal 20,000.00 Brochure Distribution Supplies 3,000.00 Brochure racks&supplies Subtotal 3,000.00 TOTAL 94,000.00 Expenses: Personnel Proposed for July 1,2016 -June 30,2017 Salary &Wages CVB Office Staff 501,416.00 Includes the President&CEO, Director of Operations, Director of Sales, Director of Marketing, Director of Sports+ Events,Sales Manager& Brochure Distribution CVB Welcome Center Staff 49,826.00 IncludesWelcome Center Manager,Asst.Welcome Center Manager,&part time Welcome Center Staff Subtotal 551,242.00 TOTAL 551,242.00 Expenses: Administrative, Operations & Facilities July 1,2016-June 30,2017 Insurance 5,500.00 insurance for the CVB Postage 15,000.00 mailing/shipping for CVB materials Accounting& Legal Services 13,000.00 audit&attorney fees, payroll processing fee Parking 9,600.00 parking ramp, parking validations&mo. Reimbursement Subtotal 43,100.00 Operations Telephone,Telecommunication 12,000.00 monthly phone bills&internet Computer Software/Programs 18,000.00 printer&copier lease,office software, IT block of labor Supplies 8,000.00 office supplies Subtotal 38,000.00 Facilities Welcome Center Rent 29,990.04 includes the yearly increase Storage Space Rent 3,870.00 basement storage 3rd&Main Condo Association 3,000.00 yearly association fees Utilities 5,000.00 utilities for CVB&Welcome Center Office Maintenance 6,000.00 cleaning fees, light bulbs,etc. Subtotal 47,860.04 Depreciation Expense 21,688.08 depreciation Interest Expense 4,428.84 imputed interest from interest free loans Subtotal 26,116.92 TOTAL 155,076.96 ■ Dubuque Area Convention &Visitors Bureau ML. DU� QUE AREA CONVENTION &' VISITORS BUREAU