Zoning, Signage GDDC Kirchoff R(563) 5894210 office
(563) 5894221 fax
planning@cityofdubuque.org
March 11, 2002
The Honorable Mayor and City Council Members
City of Dubuque
City Hall - 50 W. 13th Street
Dubuque IA 52001
RE:
Applicant:
Location:
Description:
Rezoning
Greater Dubuque Development Corporation/Kimhoff Family Realty
Dubuque Industrial Center
To amend the PUD Planned Unit Development with a PI Planned Industrial
designation to allow primary signs to identify products or services, and to permit
a maximum of five primary signs per lot or premises.
Dear Mayor and City Council Members:
The City of Dubuque Zoning Advisory Commission has reviewed the above-cited request. The
application, staff report and related materials are attached for your review.
Discussion
The applicant spoke in favor of the request, indicating that the proposed amendment would help
a local business to expand and allow signage that is standard for the proposed distribution
center.
Staff reviewed the existing PUD sign requirements for the Dubuque Industrial Center and
comparable sign regulations in the City's industrial districts.
There were no public comments.
The Zoning Advisory Commission discussed the request, noting that the amendment is for the
number of signs and removal of the restriction to generic names for company products.
Recommendation
By a vote of 4 to 0, the Zoning Advisory Commission recommends that the City Council approve
the request.
A simple majority vote is needed for the City Council to approve the request.
Respectfully submitted,
Eugene Bird, Jr., Chirperson
Zoning Advisory Commission
Attachments
Service People Inte~ity Responsibility hanovat/on Temnwotk
CITY OF DUBUQUE, IOWA
MEMORANDUM
February 21, 2002
TO:
FROM:
SUBJECT:
Zoning Advisory Commission
Guy Hemenway, Assistant Planner
Sign Regulation Amendment for Dubuque Industrial Center Planned
Industrial District
INTRODUCTION
The Greater Dubuque Development Corporation and Kirchhoff Distributing are
proposing an amendment to the sign regulation section of the Dubuque Industrial
Center Planned Industrial (PI) district ordinance. The proposed amendment will allow
sign content to include non-generic product names, and will allow an increase in
number of primary signs permitted from two to five. These regulations will pertain to the
entire Planned Industrial district.
DISCUSSION
Currently, the Dubuque Industrial Center PI district sign regulations permit primary signs
to identify company products or services by generic name only. This means that signs
in the PI district can state "beverage distribution", for example, but cannot use the brand
name of the product(s) they distribute. The intent of the ordinance is to enable
businesses within the industrial center to identify their corporate name and location, but
not to advertise the products they manufacture or distribute. The Greater Dubuque
Development Corporation and Kirchhoff Distributing have asked to amend the PI sign
regulations to allow sign content to include a product's brand name.
Currently, the Dubuque Industrial Center PI district sign regulations permit a maximum
of two primary signs for each premises or lot. The Greater Dubuque Development
Corporation and Kirchoff Distributing propose to install five primary signs on the
premises. They propose to install two wall mounted, 500 square foot, "Budweiser"
signs, and one wall-mounted, 52 square foot, Anheiser Busch logo on their building.
They also propose to erect a freestanding, 24 square foot, Anheiser Bush logo flag on a
25-foot high flagpole, and a six-foot high, 42 square foot, monument sign identifying
Kirchhoff Distributing.
The intent of the existing limitation on the number of signs permitted for each lot in the
industrial center is to enable businesses to advertise their name and identify their
location, but to prevent the proliferation of signage commonly found associated with
retail establishments in general commercial districts. Currently there are thirteen
businesses within the Dubuque Industrial Center, all of which meet existing sign
requirements. These existing signs would remain conforming if the sign amendment is
approved.
By limiting the allowable content and number of primary signs, the current Dubuque
Industrial Center PI district is more restrictive than other industrial districts regulated the
Zoning Ordinance. The Zoning Ordinance allows primary signs to pertain to the use of
the premises. These signs can advertise an establishment, merchandise, service or
product that is sold, manufactured or furnished on the premises. For the Light Industrial
LI, Heavy Industrial (HI) and Modified Heavy Industrial (MHI) districts, the Zoning
Ordinance allows two signs per business per street frontage either wall mounted or
freestanding with certain size restrictions. The LI, HI and MHI sign regulations are
attached for comparison.
CONCLUSION
Staff recommends that the Zoning Advisory Commission review the applicant's request
in accordance with Section 3-5.5 Planned Unit Development District (PUD) regulations
of the Zoning Ordinance.
Attachments
Cc Greater Dubuque Development
Kirchoff Distributing
GH/mkr
Prepared by: Laura Camtens, C~ Planner Address: 50 W. 13th St., City Hall Telephone: 589-4210
ORDINANCE NO. 18-02
AN ORDINANCE AMENDING APPENDIX A (THE ZONING ORDINANCE) OF THE CITY
OF DUBUQUE CODE OF ORDINANCES BY REPEALING SECTIONS E(4)(C)(1) AND
E(4)(C)(2) OF ORDINANCE 69-98 AND ENACTING NEW SECTIONS E(4)(C)(1) AND
E(4)(C)(2) IN LIEU THEREOF PERTAINING TO ON-PREMISE PRIMARY SIGNAGE OF
THE PI PLANNED INDUSTRIAL DISTRICT FOR DUBUQUE INDUSTRIAL CENTER.
Whereas, Ordinance 69-98 was adopted on November 2, 1998 by the City Council
amending the PI Planned Industrial District for Dubuque Industrial Center; and
Whereas, Kirchhoff Family Realty, LC, 5035 Chavenelle Road, has requested an
amendment to the PUD Ordinance regulating on-premise signage allowed in the PI Planned
Industrial District for Dubuque Industrial Center.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
DUBUQUE, IOWA:
Section 1. That Appendix A (The Zoning Ordinance) is hereby amended by repealing
Sections 4(C)(1) and 4(C)(2) of the 69-98 and enacting new Sections E(4)(C)(1) and E(4)(C)(2) in
lieu thereof, as follows:
4(C)(1): Allowable content. Sign, messages and graphics shall be limited to the following
contents:
Primary Siqn
Identification of company name
Identification of company products or services ~
Street address
Graphic symbol er logo identified with the company
4(C)(2): Maximum Number of Signs: The number of primary signs shall not exceed4we
/~2=) five (5) for each premises or lot.
Section 2. The foregoing amendment has heretofore been reviewed by the Zoning
Advisory Commission of the City of Dubuque, Iowa.
Section 3. This ordinance shall take effect immediately upon publication, as provided by
law.
Passed, approved and adopted this 18th day of March, 2002.
Terrance M. Duggan, Mayor
Attest:
Jeanne F. SChneider, City Clerk
City of Dubuque
Planning Services Department
Dubuque IA 52001-4864
Phone: 319-589-4210
Fax: 319-589-4149
[] Variance
[] Conditional Use Permit
~3 Appeal
[] Special Exception
[] Limited Setback Waiver
PLANNING APPLICATION FORM
peZOning
tanned District
[] Preliminary Plat
[] Minor Final Plat
[] Text Amendment
r~ Simple Site Plan
o Minor Site Plan
[] Major Site Plan
[] Major Finat Plat
[] Simple Subdivision
[] Annexation
[] Temporary Use Permit
u Certificate of Appropriateness
[] Certificate of Economic Hardship
[] Other:
PLEASE TYPE OR PRINT LEGIBLY IN INK
Property Owner(s): -/~/,'~'/~//~',-'~,¢~,2~"/~/',/// ~ C
Fax Number: ~ ' ~ ' ~7~ Mobile/Cellular Number:
ApplicanCAgent: ~~ ~~ ~~e~ ~. Phone:
Address: ~ ~z~ ~ ~/~ Ci~: ~F~, State:
Fax Number: ~' ~7- ~ Mobile/Cellular Number: ~' ~'
Site location/address: ~ ~~//~ ~.
Phone: ~-~',-~ ' -'~-'~'¢/'
State: ~ Zip:
Existing zoning: V// Proposed zoning: Historic district: Landmark:
Legal description (Sidwetl Parcel ID number or lot numbedblock numbedsubdivision): ~Z'~'~z' .~ ¢.'~ Z
To~l prope~ (lot) area (square feet or acres): ?' 7 ~C~ Number of lots: ~J ~
Describe proposal and reason necessaw (aEach a le~er of explanation, if needed): ~¢~ ~ .)
CERTIFICATION: I/we, the undersigned, do hereby certify that:
becomes public record;
2. Fees are not refundable and payment does not guarantee approval; and
3. All additional required written and graphic materials are attached.
The information submitted herein is true and correct to the best of my/our knowledge and upon submittal
Date:
Date:
FOR OFFICE USE ONLY - APPLICATION SUBMITTAL CHECKLIST
Fee: Received by: Date: Docket:.
D Property ownership list u Site/sketch plan [] Floor plan D Plat [] Conceptual development plan
u improvement plans [] Design review project description [] Photo [] Other:
Planning Application Form (Attachment A)
On behalf of Kirchhoff Family Realty, LC, Greater Dubuque Development respectfully requests
the approval of the following Comprehensive Signage Package for the company's new facility in
the Dubuque Industrial Center.
Greater Dubuque Development and Kirchhoff Family Realty understand that Dubuque's signage
code is in place to protect the investment of other tenants and to maintain the integrity/beauty
of the Dubuque Industrial Center. However, in this particular case, the existing code seems to
work against the intent:
Comprehensive Signage Package
According to City of Dubuque Ordinance pertaining to signage (Section 4 "Site Signage"), items
C-1 and C-2, present a challenge for the full completion of the company's beautiful, new facility
at 5035 Chavenelle Road:
Primary Siqn (C-:l.) Kirchhoff Distributing Company is, in the minds of most consumers,
synonymous with "Budweiser." In fact, one could argue that many Dubuque residents perceive
the company's actual name to be "Budweiser." As the exclusive distributor of Budweiser,
Kirchhoff Distributing Company and their supplier have a mutual interest in the signage on the
new facility.
However, although a "graphic symbol or logo identified with the company" is permitted, it
appears that "Budweiser" is not permitted on the site. In addition, although the company has
no intent of doing so, they are allowed (according to Ordinance) to place a generic sign that
reads "Beer" on the new facility.
Request: Approval that would allow "Budweiser" (NOT the generic alternative "Beer" signage
on the building.
Primary Sion ¢C-21: According to City of Dubuque Ordinance, the maximum number of
"primary signs shall not exceed two for each premises or lot." The plans for Kirchhoff's new
facility/lot include two (2) pdmary signs and one (1) logo on the building itself. :In addition,
Kirchhoff would like to erect a tasteful, monument sign (on ground) that would meet
specifications outlined by the City of Dubuque for ground-based signage.
Request; :In addition to the two (2) allowed "primary signs" on the building,
approval/affirmation for a ground-based sign.
Explanation for Greater Dubuque Development's Request
Kirchhoff Distributing not only chose Dubuque as the place to expand and build their new,
55,000 square foot state-of-the-art facility, it's obvious that they have used great care to
maintain the integrity of the site. lin fact, based on the tasteful design of the facility and the
use of nostalgia-themed Iogos and signage, it is our contention that Kirchhoff's new building will
actually enhance the aesthetics of the Dubuque :Industrial Center.
We respectfully request your approval of this Comprehensive Signage Package for Kirchhoff
Distributing Company's (Budweiser) new facility. Thank you for your consideration
WeitzS. i /n
The Sign Professionals
Dubuque
2400 Kerper Blvd. P.O. Box 607
Dubuque, IA 52004~607
Phone: 563.556.5316 FAX: 563.582,8064
Toll Free: 800.383.1300
Davenport (/o~m'~'~[~IOl, q$ )
5569 Carey Ave.
Davenpo~ IA 52807
Phone: 563.388.6650 FAX: 563.388,8654
Toil Free: 800.804.8025
TO:
KIRCHHOFF DISTRIBUTING
P.O. BOX 692
DUBUQUE, IA 52004-0692
QUOTATION AND PURCHASE
AGREEMENT
AGREEMENT NO: 03727
DATE: 01/05/02
SALES REP: LARRY WEITZ
Wei~ Sign Companyproposes ~ ~mlsh ~rtheabovenamedcustome~ hereinaflerre~r~dtoas Buyer, the
itemsdescHbedbelow, su~e~tothetermsandconditionsset~handonrevemeside:
Furnish and install one (1) set internally illuminated letters and one (1)
set of non-illuminated letters per sketch: kirchoff of 9/24/01.
Copy: Budweiser
Size: 9' letter B, rest proportionate
ILLUMINATED LETTERS
Depth:
Backs:
Faces:
Trim:
Finish:
Lighting:
Transformers:
UL Listed:
Mounting:
Wiring:
,1
.080 aluminum
3/16" red acrylic, standard color
2" Jewelite, standard Sold color
Sprayed acrylic polyurethane
Red LED's
Self contained in letters
Yes, labels applied
Flush mount to flat wall. Wall structure must
to support letters.
be sufficient
Letters will have 6' wire "whip" on back of letters
consisting of primary wiring leads in "sealtite" conduit.
Weitz Sign will drill hole and penetrate wall with conduit
and wire. Customer's electrical contractor to complete
wiring to primary circuits at that point.
NON-ILLUMINATED LETTERS
Faces: .080 aluminum
Sides: 4" deep, .063 aluminum
Finish: Sprayed Budweiser red
Mount: Concealed L-clips
<<<<< CONTINUED ON NEXT PAGE >>>>>
Ail We above work to be completed in a sub~antial and woAmanlike manner, ~r the sum o~
, payment of:
and the balance of:
to be made upon signing this proposal
to be paid upon completion.
Dubuque
2400 Kerper Bird, P,O. Box 607
Dubuque, JA 52004-0607
Phone: 563,556.5316 FAX: 563.582.8064
Toll Free: 860.363.t300
Davenport (/°~A~Gi~S )
5569 Carey Ave,
Davenport, IA 52807
Phone: 563,386.6650 FAX: 563.385.6654
To8 Free: 800.804.8025
TO:
KIRCHHOFF DISTRIBUTING
P.O. BOX 692
DUBUQUE, IA 52004-0692
QUOTATION AND PURCHASE
AGREEMENT
AGREEMENT NO: 03995
DATE: 01/24/02
SALES REP: LARRY WEITZ
Weir SignCompanyproposesto ~mish ~rtheabovenamedcustome~heminafferre~edtoasBuyer, the
i~msd~scdbedbelo~ su~e~tothe~rmsandconditionsset~handon mvemeside:
Furnish and install one (1) single faced NON-ILLUMINATED Series 12
Architectural Grade sign display per our Sketch #kirchofms of 1/4/02.
Size:
Retainer:
Face/Back:
Copy:
Base Unit:
Finish:
Mounting:
ID Section - 3'6"H x 12'W x 12" Deep (Plus radius ends)
Base Unit - ~'6"H x le'W x 9" Deep
Signcomp Extruded Aluminum Series 12 #1612, Hinge Body
Signcomp Extruded Aluminum Bleed Retainer #1632
.080 aluminum
Dimensional Letters
KIRCHHOFF -
DISTRIBUTING CO. -
2" Deep
.080 aluminum faces
.063 aluminim sides
Sprayed acrylic polyurethane
Concealed stud mount
Scotchprint logo graphic on face of "CH"
1/4" Routed Cut aluminum
Sprayed acrylic polyurethane
Concealed stud mount
Welded aluminum tube frame, .063 aluminum overlay, ~ith
3/8" x 1" alumimum accent bars on face of unit.
Sprayed acrylic polyurethane
Installed on structural steel pipe supports, set in concrete
footings
PURCHASE PRICE
PLUS TAX AND PERMITS
lw
All the above work to be completed in a substantial and Workmanlike manner, for the sum of:
EI~RT ~ SIXTY-R]UR IX]LU~ ($ ~.~0) PL[~ TAX/PE~II~
FFdR ~ ll, lIRlY-l~O t)OLU~ (S ~t~.~)
and the balance of:
FlilE ~ ll.IIRIY-TWO ~ ($ 4~.~) M.U~ T~/PEliNITS
, payment of:
to be made upon signing this proposal
to be paid upon completion.
io"1
OI$7't~I~UT'lhI~ CO.
C-2
CS
PI District to be Amended
Applicant: Greater Dubuque Development
Corporation
Location: Dubuque Industrial Center
Description: To amend the PUD
Planned Unit Development with a
PI Planned Industrial designation to
allow primary signs to identify products
or services, and to permit a maximum
of five primary signs per lot or premises.
Kirchoff i
4.3.11. Schedule Of Sign Regulations. Cont'd.
District
LI
HI
MHI
Allowable Content
Signs*
Identification signs
for industrial,
retail, and service
Regulated Signs
Maximum Area Maximum Number
10 percent of wall
parallel and/or
closest to frontage,
or 400 aggregate
square feet
whichever is less
250 equate feet for
the first 100 feet of
street fi'enrage plus
100 square feet of
sign area for each
additional 100 feet
of street frontage
not to exceed 750
square feet for
Allowable
Projection
Into RoW
2 signs per
unlaces/per street
1 sign/business
etreat frontage
Wall-mounted
Freeetandlng
Freestanding
Freestanding 20 square feet 4 cigna per canopy Wall-mounted
canopy sign
Nameplate 8 square feet/ l/l~uelness per Wall-mounted
Directory signs 9 square feet 1 per building Wall-mounted
Directional .igns 9 equate feet per Not specified Wall-mounted
sign
Freestanding
PUD As specified in the PUD district.
er parapet
25 feet I% flashing
~Ofeet
Below Interne], no
canopy flashing
fascia
~eloweave No fiaablng
or parapet
!10 feet Internal
~ flaehing
*Signs Io~ated in Hietorie Preservation districts must be approved by the Historic Preservation Co/nmisaion prior to iaauanoe ora building permit.