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Comprehensive Plan - Draft Communications Engagement Plan Copyright 2014 City of Dubuque Action Items # 2. ITEM TITLE: Comprehensive Plan - Draft Communications Engagement Plan SUMMARY: City Manager recommending approval of the Communications-Engagement Plan for the 2017 City of Dubuque Comprehensive Plan. Staff will make a presentation. SUGGESTED DISPOSITION: Suggested Disposition: Receive and File; Approve, Presentation ATTACHMENTS: Description Type 2017 Comprehensive Plan-Draft Communications- City Manager Memo Engagement Plan - MVM Memo Staff Memo Staff Memo Engagement/Communications Plan Supporting Documentation Schedule Supporting Documentation Marketing Com Plan Supporting Documentation Presentation Supporting Documentation THE CITY OF Dubuque UBE I erica .i Masterpiece on the Mississippi 2007-2012-2013 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: 2017 Comprehensive Plan: Draft Communications-Engagement Plan DATE: July 26, 2016 Creation of the 2017 City of Dubuque Comprehensive Plan with input from diverse community members requires an innovative and inclusive Community Engagement Process that reaches out to a broad audience through a variety of ways. The draft Communications-Engagement Plan outlines such a process. The draft Communications-Engagement Plan for the 2017 City of Dubuque Comprehensive Plan was developed by Teska and Associates, with the input of City staff. Teska and Associates is the selected consultant to develop a new Comprehensive Plan for Dubuque. Planning Services Manager Laura Carstens recommends City Council approval of the Communications-Engagement Plan for the 2017 City of Dubuque Comprehensive Plan. I concur with the recommendation and respectfully request Mayor and City Council approval. Mic ael C. Van Milligen MCVM:jh Attachment cc: Barry Lindahl, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Laura Carstens, Planning Services Manager THE CrrY OF Dubuque DUBE WmeftCft Masterpiece on the Mississippi 2007.2012•2013 MEMORANDUM TO: Michael C. Van Milligen, City Manager FROM: Laura Carstens, Planning Services Manager ��� SUBJECT: 2017 Comprehensive Plan: Draft Communications-Engagement Plan DATE: July 26, 2016 INTRODUCTION This memorandum transmits the draft Communications-Engagement Plan for the 2017 City of Dubuque Comprehensive Plan for consideration and approval by the City Council. The draft plan was developed by Teska and Associates with the input of City staff. Teska and Associates is the selected consultant to develop a new Comprehensive Plan for Dubuque. DISCUSSION The enclosed Communications-Engagement Plan outlines steps to be taken by the consultant team and City staff to create the 2017 Dubuque Comprehensive Plan with input from diverse community members with an innovative and inclusive Community Engagement Process that reaches out to a broad audience through a variety of ways and means. The draft plan provides a framework for outreach components that will ensure collaboration and shared knowledge. The plan describes approaches to public engagement that are divided into three Communication categories: Tools, Events and Partners. The plan provides a summary of each component and current status of how it is being applied. The components are listed below. Communication Tools Communication Events Communication Partners Project Branding Multiple Feedback Loop Inclusive Dubuque Website Kick-Off Meeting GDDC Mobile App Interviews/ Dialog Chamber of Commerce Video Board /Commission Workshop(s) Convention and Visitors Bureau Public Comment Wall/ City Council / Planning Commission Labor-Management Council Idea Chalkboard Updates DIY/Take Away Kits Community Input Sessions Dubuque Main Street OR Code Presence at Community Events Schools public andprivate) Project Cards Group Outreach Colleges and Universities Posters City Departments Poster Boards Community and Civic Gro u s Newsletter Articles Work with Local/Social Media Talking Points 2017 Comprehensive Plan: Draft Communications-Engagement Plan Below is a summary highlighting key points for each of the three Communications categories. Communication Tools: Sound, open, and ongoing public engagement is essential for the plan to reflect local needs and aspirations. The public engagement program considers that people have different preferences for sharing concerns and ideas. It includes both traditional input methods and 21st century techniques, from newsletter articles and posters, to an idea chalkboard and take away kits, to a Comprehensive Plan website and mobile app. The variety of methods are intended to cater to engaging diverse segments of the community, such as: local residents, neighborhoods, commercial property owners, business owners, stakeholders and cultural groups. Communication Events: Communication events are planned with interviews, community input sessions, workshops, presence at community events, and group outreach. In addition, the plan describes a multiple feedback loop for the consultants with the City Planning staff, Technical Team, Leadership Team, Long Range Planning Advisory Commission, and Working Groups. These teams/groups will form the core of plan review and information sharing for the Comprehensive Plan. Their composition and roles are described in the plan. Four quarterly update meetings to "check in" with the City Council and the Long Range Planning Advisory Commission are planned over the course of the project. The purpose of the meetings is to update the Council and Commission as to progress on the project and secure their perspectives on the work completed and the work to come. Tentatively, these sessions are slated for November 2016, February 2017, April 2017, and July 2017. Communication Partners: Inclusive Dubuque, Greater Dubuque Development Corporation (GDDC), Chamber of Commerce, Convention and Visitors Bureau, Labor Management Council and Dubuque Main Street are organizations that offer an opportunity to help raise awareness and direct people to information about the Plan and opportunities to participate. Partnerships with schools, colleges, and universities will extend outreach to residents of diverse ages and cultural groups. Throughout the planning process, the consultants and City staff will monitor the effectiveness of the Communications-Engagement Plan. Adjustments will be made and new methods will be tested to ensure that the community engagement process is meeting our community's needs. RECOMMENDATION Creation of the 2017 City of Dubuque Comprehensive Plan with input from diverse community members requires an innovative and inclusive Community Engagement Process that reaches out to a broad audience through a variety of ways. The draft Communications-Engagement Plan outlines such a process. I recommend that the City Council approve the enclosed Communications-Engagement Plan for the 2017 City of Dubuque Comprehensive Plan. Enclosures cc: David Johnson, Assistant Planner Ose Akinlotan, Planning Technician F:\USERS\Djohnson\LRPAC\Comprehensive Plan@017 Comprehensive PlamMemo MVM Comp Plan Draft Comm-Engage Plan.doc 2 teska To: Dave Johnson,Assistant Planner, City of Dubuque Laura Carstens, Planning Services Manager, City of Dubuque Ose Akinlotan, Planning Technician, City of Dubuque From: Michael Hoffman,AICP, Teska Associates, Inc. Erin Cigliano,AICP,Teska Associates, Inc. Re: City of Dubuque DRAFT Engagement/Communications Plan Date: July 25Th, 2016 This Communications-Engagement Plan forthe City of Dubuque Comprehensive Plan outlines steps to be taken by the consultant team and City staff to inform and solicit insights during the planning process. It provides a framework for outreach components that together will ensure collaboration and shared knowledge between the residents, stakeholders, the Technical Team, Leadership Team, Long Range Planning Advisory Commission, Working Groups, City departments,and consultants. The goal is to make content about the plan interesting and emotional to the community-emotion drives interest, adding context to the conversation and creating personal ownership. The methods to be used caterto a broad audience-local residents,groups, neighborhoods,commercial property owners, business owners,stakeholders and cultural groups.Together,the engagement tools will empower collective action, allow consensusto be reached and conflictsto be overcome.Communications Plan components willwork together to build on past plans, generate new ideas and create a shared vision and voice for the City of Dubuque. This will ensure public concerns and aspirations are consistently understood and considered throughout the planning process. Sound, open, and ongoing public engagement is essential in order for the plan to reflect local needs and aspirations.The public engagement program considersthat people have different preferences forsharing concerns and ideas; it includes both traditional input methods and 21"century techniques. For example, technology can facilitate better and deeper engagement, empowering collective, citizen-driven action.A website and mobile app will be used to expand awareness and participation in the project, but will be paired with personal outreach efforts — posters, information cards, and public events. Furthermore, sharable content, posts and updates will be provided for marketing via the City's social media, website and go-to news channels (publications, utility bill inserts, notify-me subscriptions, and City Channel Dubuque).Together, it isthe functionality,design,and creative marketingofthe online tech tools(project website/app) and in-person tools (participation at local events, graphic facilitation at meetings, pop-up shops)that provide the foundation fortotal engagement. Finally,the keyto successful public engagement is to get as many people as possible involved in spreading theword aboutthe plan.The consultant certainly facilitates this process, butthe Citywill make it succeed. The tools described below are not just intended to provide contact with a single person, but to create a process in which residents spread the word about the plan—this is especiallytrue of those serving on the Technical Team, Leadership Team and Working Groups forthe plan. Effective communication resultsfrom tesimassachates1w 627 Grove Street,Evanston,Illinois,60201 office847869-2015 www.TeskaAssociates.com Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 people consistently interacting and engaging with each other and the project team throughout the process, rather than contributing once and moving on. The sections that follow describe approaches to public engagement that will be used in Dubuque's Comprehensive Plan. Each technique is summarized and the current status of how it is being applied is noted.As we are early in the process a limited number of them have been initiated. Engagement elements are divided into three Communication categories:Tools, Events and Partners. Communication Tools Project Branding: There is value to having an established appearance to project materials. Just as companies brand products, having a common appearance, logo, color scheme and name on plan related materials will key people's eye to the fact that they are reading or looking over materials related to the "Imagine Dubuque" Comprehensive Plan. Status: "Imagine Dubuque" has been chosen as the desired name of the project. The additional elements will be established as the website is finalized and initial project memoranda are prepared. The consultant will coordinate with City staff in designing branding elements. Website:The project website is compatible on desktop,tablet and mobile devices. It will serve multiple functions in planning efforts: o Source for information o Opportunity to comment and upload photos with captions/ideas o Ongoing storehouse of product o Interactive interface embedded with quick polls and feedback tools o Follow feature - Receive updates via email o Host the project video o Links to background information on the existing City website This becomes not only an effective tool for communicating with residents, businesses, neighborhood organizations and other local groups but a way to present an open process that encourages ongoing participation by the community. To ensure project momentum and transparency, a draft of news posts and meeting content will be drafted and sent to point person David Johnson in advance of going live on the web. If David is not available, copy will be forwarded to Ose Akinlotan for approval. Following review and approval (desired turn-around within 24-hours),the items will be posted for public viewing. Status:A draft website is underway. It presents a focused design to encourage use and has pages that include: 1) About the Plan —describing the overall process, 2) Idea Zone — to encourage people to share comments and ideas, 3) Calendar—to let people know of upcoming meetings and public input events, 4) Documents — share work completed on the plan as well as a comprehensive list of past plans and City efforts, 5) News— posts and updates about the plan that will be continually added to throughout the process (website followers receive news posts direct to their email), 6) FAQ—A list of questions and answers that will be addressed throughout the process, i.e. "What is a Comprehensive Plan?" Why is Dubuque doing one?" "Why should I care?" "How can I get involved and share feedback?" 7) Gallery—to present pictures taken by the consultant team and others (via the share photo feature) that provide a visual tour of the City, and 8) Contact — an opportunity to submit 2 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 comments,concerns and questions related to the plan; 9) host the project video; and 10) links to any appropriate City webpages or partner webpages for relevant and related background. App: A mobile app will be developed that pairs with the website and branding materials. The app will be titled"Imagine Dubuque'and will mimic the same functionality as the website. The ultimate benefit here, is that materials are easier to access, i.e. only "a-click away". Furthermore, the ability to send push notifications via the app is a great way to keep people engaged, maintain project momentum and awareness of upcoming meetings, events, quick poll results and project reminders. Status: The app will be developed following review and approval of the website and branding components. Once submitted to Android and Apple, the app typically takes approximately 3- weeks to go live. Goal is to have this live by the August 201' Farmers Market kick-off event. Video: A projectvideo will be created early in the process to build excitement and interest in the Imagine Dubuque process and plan. Status: Not started – need to refine approach with Technical Team. Examples sent. Should be completed by end of September for use in promoting first public workshop. Public Comment Wall:The Comment Wall or Idea Chalkboard will be placed at a key location selected by the City to provide a location for people to participate and share ideas relative to Dubuque's future. The board (inspired by the work of artist and urbanist Candy Chang)facilitates concise and free form ideas. The consultant will work with the City to design and construct the wall. The City will install, monitor and maintain the wall.The Consultant will work with the City to develop the key question to trigger comments, such as: "Dubuque's future will be brighter if..."etc. At the end of each day, photos would be taken by the City to document responses and the wall erased. Photos would be sent to Teska at the end of each week for summarizing,following which an update of responses will be posted to the website every two weeks. Status: Not started–need to refine approach with Technical Team. DIY/Take Away Kits–The consultant will develop self-guided workshop kits. The consultants will work with City Staff on the kit design and contents. Kits will be made available at public buildings and community events. Status: Not started–need to develop content with Technical Team. QR Code: A OR code(abbreviated from Quick Response code and example shown here),which serves as a mobile-friendly scanned link to the project website, will be created and included on appropriate materials as a way of encouraging and facilitating a connection to the planning effort. ❑0 _.r Residents would access the mobile version of the project web site by using their phone or yyyi5 ti;. tablet to scan the image with an application on their device. The code can be included on many of the public materials described here, including project cards and print materials to V—N direct users to the website. Status:The OR code will be set up to link to ImagineDubuque.org or ImagineDubuque.com. 3 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Project Cards: These double-sided 3"x3" cards, printed on heavy card stock, advertise the project, the website and ways to get involved. The cards are distributed at plan events, public buildings, and local businesses / coffee houses (with the owner's permission). Card components include the project logo, tagline, information, URL and OR code. The consultant will prepare an initial set of cards and provide art work so that the City can replenish and distribute as needed. Status: Need clarification on the number of cards (initial run of 2,000?) and who will be responsible for printing.The cards will be prepared once the necessary content and branding is finalized. 11" x 17" Posters: As with the project cards, posters are intended to advertise the plan. Printable PDFs of posters advertising the public workshops and plan related community events (to be determined) will be provided to the City in advance of those events. The City would provide support in distributing and posting the posters as appropriate. Artwork for the posters can be used as displays in City information kiosks and at select locations, library, City Hall,etc. to build awareness. Status: Posters will be prepared as relevant information is available and plan events are scheduled. Need clarification on the number of posters and who will be responsible for printing. Poster Boards: Light weight, transportable display boards approximately 3' x 4' in size will include summary information about the plan purpose and how to get involved.These would be available for City officials, staff, and the consultant to display at community events they attend in order to promote the plan and participation in the process. The boards also could be placed around the downtown to provide general information about the plan (typically inside stores with owner's permission). Status: Boards not yet designed and display locations to be determined. Newsletter Articles:Articles will be drafted to be included in City News utility bill newsletters that occur over the course of the planning process.The articles will highlight recent activities related to the plan and events for the upcoming season. The consultant and City staff will work together in drafting the articles. As determined to be useful, plan updates can be prepared for email blasts via e-newsletters. Status: First article to be prepared for fall 2016 to announce the plan, purpose, website and app. Work with Local / Social Media: The consultant will work with local and social media to spread the word about Imagine Dubuque and upcoming plan events. This may include providing news releases and information; and working with media staff, the Community Engagement Coordinator, and Public Information Officer as appropriate and when directed by the City. Consultant will provide updates to City staff to distribute news releases to media and for posting to social media avenues. Status: Not yet initiated. Talking Points: A wide range of elected officials and committee members will be expected to help keep the community informed about the plan and plan process. To facilitate that support and advance a consistent message about the plan, the consultant will work with staff to prepare website posts and updates that those participating in the plan can share with their neighbors. 4 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Status: First set of talking points will be a summary of the plan objectives and process. Has not yet been prepared. Communication Events Multiple Feedback Loop City Planning Staff, Technical Team, Leadership Team, Long Range Planning Advisory Commission and Working Groups with Consultant Team: These teams/groups will form the core of plan review and information sharing for the Imagine Dubuque Comprehensive Plan. In addition to their roles as described here, the members will be counted on to support communication about the plan to the City and their constituents. The groups will be made up of officials and residents to be selected by the City.The groups will reflect the City demographics and varied perspectives, and include those with the insights and expertise to best evaluate the plan and its elements. Consultant Team-Mike Hoffman will be the key point of contact for all consultant team communications. City staff can contact other team members directly as appropriate (i.e., Erin Cigliano for web site/app, etc., Bridget Lane from BDI for market/economics,etc.) with copy to Mike Hoffmann on any e-mails. City Planning Staff — We anticipate weekly calls and/or emails with City Planning staff to ensure coordination and focus with keeping the plan on track. Teska's key point of contact will be Dave Johnson for all communications. If Dave is not available, copy will be forwarded to Ose Akinlotan to handle. If we have a need to contact any other staff members directly, Dave and Ose will be copied on the e-mail. Technical Team — We anticipate monthly meetings during plan development with the Technical Team. After an initial in-person meeting, most of these meetings will be done by video conference unless they can be scheduled with another visit. The Technical Team will serve as the primary point of plan deliberation and discussion as the consultant team presents findings and formulates recommendations. They will review the plan and make a recommendation to the Long Range Planning Advisory Commission regarding the preliminary and final documents. The Technical Team will meet monthly at a regularly scheduled day and time (TBD — but best in the second week of the month to allow discussion and modifications before sending draft materials to the Long Range Planning Advisory Commission).The intent will be to review and refine consultant findings and provide direction on further analysis. Leadership Team —The Leadership Team will be invaluable in providing City input into developing the Dubuque Comprehensive Plan and providing coordination between City departments. We anticipate meetings with the Leadership Team approximately every other month during plan development. These meetings will be done in Dubuque.Summaries of the meetings can be posted on the project website. The first Leadership Team meeting will be September 201h,8 am. Long Range Planning Advisory Commission—The Commission will play a key role in providing feedback through meetings that offer both forums for fresh ideas and review of draft documents. We anticipate meeting approximately every three months during plan development. First meeting is set for August 17"', 5:30 pm. Working Groups will augment the insights provided to the planning process and broaden the perspectives heard by and at the other team meetings. The groups will draw on the depth of expertise in the City on topics related to the plan. One Working Group will be established for each of the following seven (7)STAR 5 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Goal Areas: 1) Built Environment, 2) Climate and Energy, 3) Economy and Jobs, 4) Education, Arts, and Community, 5) Equity and Empowerment, 6) Health and Safety,and 7) Natural Systems. Members of all Working Groups will be asked to attend the first workshop in order to learn about project objectives and so that all committee members are working from a common understanding of the process. The input format for each Working Group will be a single 90-minute session. At the Working Group meeting, the participants will be asked to discuss questions relevant to the topic. The insights and ideas of the Working Groups will be directly incorporated into the process and Technical Team deliberations. Working Groups can range in size, but should be kept to not more than about ten people in order to optimize participation by all members. We will need to be flexible with this number (within reason) in order to accommodate interested groups. Existing Inclusive Dubuque working groups can serve as the core membership of each Comprehensive Plan working group, with supplemental members added as needed to maximize input and participation. Members of Teska and relevant City Staff will be assigned as liaisons. The Multi-Team/Working Group approach outlined here is designed to maximize input and deliberation by the community, while maintaining project momentum and advancing toward completion within the established time frame. It also seeks to focus the time commitment asked of City residents. Working Group participants wishing to take a more active role are certainly welcome to become involved through the many and varied plan participation opportunities. Status: Schedule of meeting topics and teams is being developed—see chart. Kick-Off Meeting: A workshop will be held with City Department Heads and other key staff. This meeting,to be held early in the plan process,will seek input from departments regarding their experience with the current or pending projects,strengths,weaknesses, needs,etc.The purpose of this meeting is to identify issues and opportunities from the City's perspective. Status: Meeting took place with City Staff on June 301h, 2016. Interviews/Dialog: Members of the community with interest in and knowledge about the City will be interviewed in small groups or one-on-one to secure their insights and ideas for the area. These groups will include: 1) residents and neighborhood groups, 2) business owners, 3) property owners/ realtors/ developers, and 4) other taxing jurisdictions. These meetings, conducted early in the process, provide insight and understanding of varying aspects of the City and its internal workings. Staff and the consultant will work together to identify those to be interviewed and schedule the meetings. Status: August 18"'and 191' Reserved for interviews. Boards/Commission Workshop(s): Engagement workshop(s) with representatives from City boards and commissions designed to inform and engage representatives on the Comprehensive Plan. Meetings not yet scheduled. 6 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 City Council/Planning Commission Updates: Four meetings to "check in' with City Council and the Long Range Planning Advisory Commission are planned over the course of the project.The purpose of the meetings is to update the Council and Commission as to progress on the project and secure their perspectives on the work.These meetings are anticipated to be held as part of City Council work sessions or regular meetings with light agendas to allow adequate time for discussion.The first will be held in the fall (likely in November 2016) to provide an early status report to the Council. The second session will provide an update on community input (likely in February 2017. The third session in late spring (likely April) will include a presentation of anticipated preliminary plan recommendations. The fourth session will include a presentation of final plan recommendations. Status: Meetings not yet scheduled. Community Input Sessions: Four workshop sessions for the community as a whole to come together and share insights on Dubuque's future will be held. The first workshop will be held in the fall as part of developing an understanding of current issues,opportunities,visions and desires for the City. The second and third workshops will be conducted in the early spring and summer of 2017 as preliminary ideas for City enhancements are being developed,and will seek community reaction to those notions to refine and prioritize.The fourth and final workshop will be the public open house to present final recommendations. These types of sessions are designed to be interactive and entertaining in order to maximize community input. The specific techniques to be used will be determined jointly by the consultant and staff. Status: Possible first workshop Oct. 19"'? February, April and August are proposed months for additional workshops. Presence at Community Events:As part of reaching out to the community about the plan,community events will be identified at which the consultant, City Council members,Technical Team members, and/ or others could be in attendance to inform community members about the plan and solicit their ideas. The display boards and handouts noted above will be used to share information and secure input. Events would include those sponsored either by the City, other taxing jurisdictions, local businesses, religious institutions, etc. Status: Display materials not yet prepared; Farmers Market on August 20"'confirmed/Jazz event on the 19th is confirmed, future events TBD. Group Outreach: A program for visiting groups in the community to share the planning process will be developed. This would be similar to a speaker's bureau where elected officials, City staff, and Technical Team members would attend local groups to discuss the plan with them. The consultant would prepare visual materials and talking points for the presentation. The City would identify and reach out to groups that might be interested in such a presentation. Status: Presentation and talking points not yet prepared. See attached documents for preliminary list of groups and potential speakers identified. Communication Partners 7 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Inclusive Dubuque, Greater Dubuque Development Corporation (GDDC), the Dubuque Area Chamber of Commerce, Dubuque Convention and Visitors Bureau, Dubuque Area Labor Management Council and Dubuque Main Street: These organizations offer an opportunity to help raise awareness and direct people to information about the Plan and opportunities to participate, as described in this memo. In addition, the Chamber can be a conduit for local business and property owners to provide insights as to their needs and interests. Status:Chamber,Convention and Visitors Bureau,and Labor-Management Council notyet contacted. Schools (public and private): Working with local schools presents an opportunity to spread the word about the plan, secure input from students and their families, teach civics and government to young residents,and expand community pride. Opportunities for accomplishing these goals are built by reaching out to local principals for a discussion on joint efforts such as visiting classrooms,setting up ongoing school projects, or disseminating plan information. This outreach can be done with students at any grade level from K— 12, to college. The City would take lead in reaching out to local schools, based on established working relationships, and work with the consultant and schools to develop and prepare engagement activities. Status: Process not yet initiated. Colleges and Universities: Working with local colleges and universities presents an opportunity to promote the plan, secure input from students, teach civics and government to these residents, and expand community pride. Opportunities for accomplishing these goals are built by reaching out to local administrators and student government associations for a discussion on joint efforts such as meeting with clubs and organizations and disseminating plan information. The City would take lead in reaching out to local colleges and universities, based on established working relationships,and work with the consultant and institutions to develop and prepare engagement activities. Status: Process not yet initiated. City Departments: Various City Departments can be tapped as "partners' for the Comprehensive Plan effort. Based on their individual capacities, they can support the City's public outreach process through their facilities, board and commission meetings, events and other community engagement opportunities that are readily available. City Planning Staff and consultant will contact the Departments to discuss options for working together and cross promoting events and stakeholder input. Status: Departments not yet contacted. Community and Civic Groups:Civic groups such as these are an opportunity to inform residents about the planning process, hear their thoughts and concerns, and make them part of the process. Meetings held by these groups,their web sites,and newsletters all become venues for plan outreach. City staff and the consultant will identify and reach out to these groups. Status: Groups yet to be identified and contacted. Attachments 8 Dubuque Comprehensive Plan Schedule 7/25/2016 ".' =Mlvmm,. Developable Land Review Past Plans, Analysis, Economic and Engagement Plan, Intervi Farmers Markurs, Public Event,Focus Infrastructure, Overall Vision, Focus Web Site,App, Farmers Market Market Assessment, Land Promotion Existing Land Use on Part and Present Hazard Mitigation, Framework Environment/ Ecology Technical Team Meeting x x x x x Leadership Team Meeting 20th-B:OOam 20th-B:OOam Long Range Planning Advisory Commission Meeting 17th-5:30pm 21st-5:30pm Health-19th, Economlc Wellbeing- Housing-21th- Working Groups 3:00pm 19th-3:00pm 3:00pm Interviews/Dialog 18th/19th 19th-7:00pm- Workshop/Project Events Dubuque Stories? Dubuque and all that U.of Dubuque Jazz-19th,Farmers Homecoming-Oct Local Events Mat.-20th 13-16?? Boards/Council Update Mike,Erin,BDI, Graham,Pat Mike,Erin,BDI, Consultant Team Members (limited) Mike Graham,Pat Mike,Erin,Scott Future Land Use and y n Pla Draft r Focus Economic Prosperity Multi-Modal Places and CommunitFacilities Urban Social&Cultural DDraft Plan on, Plan Review Public Hearing Plan Adoption Transportation Neighborhoods Design/Placemaking Vibrancy Implementation Planning Technical Team Meeting x x x x x x z x x x Leadership Team Meeting 21st-8:00am 18th-Sam 18th-8:00am 15th-Sam Long Range Planning Advisory Commission Meeting 15th-5:30pm 21th-5:30pm 19th-5:30pm Transportation- Education-18th- Arts&Culture-21th Placemaking-l9th- Working Groups 15th-3:00pm 3;00pm 3:00pm 3:00pm Interviews/Dialog 14th-7:00pm- 18th-7:OOpm- 15th-7:00pm Open Workshop/Project Events Workshop Workshop House Local Events Boards/Council Update• Board Update-TBD Public Hearing Adoption Mike,Erin,Jason, Mike,Erin,Jodi or Mike,Erin,Graham, Consultant Team Members Graham,Pat Mike,Erin,Pat Mike,Erin,Graham Dom Pat,Jason,BDI Mike Mike x=Standard monthly meeting,date and time TED =Invite to all events Potential Contacts for Marketing Comp Plan Community Engagement Opportunities Groups to schedule 1:1 meetings Archdiocese of Dubuque Hispanic Ministry Marshallese— - LGBTQAlphabet Soup and Co Dubuque Lantern Center Resident Advisory Board Circles Big View Dubuque Circles Initiative Groups to send specific marketing to NAACP Black Mens Coalition LULAC CoDubuque Camp Albrecht Acres Hills and Dales Hillcrest Wellness Center Tri-State Muslim Dubuque Area Congregations United (DACU) Crossing Boarders NICC Mental Health America of Dubuque ( MHA) TransgenderDubuque 4 The people &women of color group IowaWORKS African Community 1 2017 COMPREHENSIVE PLAN Draft Communication & Engagement Plan THE CITY bF City Council Presentation DUB r August 1, 2016 ensive Plan ? What is a Compreh )� � DUB E Fu Lure T.and llse 2030 • • • • toshared °°"�,° City of Dubuque community vision , • _ O Stng@Fantly or Duplez Guide • • . • is �� Wm V `t .1rL¢rd ResNentiN / O Ru¢1 Dervslly FesdeNiol used today and into the future, • Goals community h• �� Mue1l&'e C\ He¢oy froiuslrwi wants to reach . "✓ � Flrwd Ph(n 2030 Future "�Il � y e J / � Z1v¢NL�e 9�bd(otaon Reoie� N _❑J HPl�cr diznJ llx Par/FUWre IaI�J IIsa Ciy- JTP2 ��� / � % • Use Map Why is the Comprehensive Plan important to residents ? • Needs everyone's input Implemented by the • Reflects community's community and the City : consensus • Programs * Guides public policies • Projects and decision-making • Partnerships • Budgets Long Range Planning Advisory Commission * Coordinates preparation and maintenance of Comprehensive Plan . * Provides direction and input related to Community Engagement process and activities. • Recommends Comprehensive Plan to City Council . 2017 Comprehensive Plan New Framework AW • Determine direction for future ,.. growth, redevelopment and development. � y • link to Sustainable Dubuque model and Resiliency. • Incorporate Iowa Smart oa \ F i•sra.a Planning principles. ` Cover of the 1936 Comprehensive Plan of Dubuque, written by noted city planner John Nolen 2017 Comprehensive Plan New Community Engagement Process Need and want EVERYONE to : ✓ Get connected ✓ Share their ideas ✓ Help plan community's future ✓ Make the Plan relevant Communication & Engagement • Implement an innovative, inclusive process • Use a variety of traditional and new interactive and face-to-face techniques • Reach and engage diverse community members • Meet people where they are Communication Tools VALLEY JUNCTIO COMMERICAL DISTRICT would be great ifs $ • Website, App, Video, QR code aauldbegreatif kr �f til. wauldbegreatf w vld6egreal f • Vwould be green if 1 woddbegr.O� G�Pro Project brand talking points r (s d' w uldbegm l l_ • Comment Wall / Chalkboard �I �* ' / vOT6 pN YIIIO\InES BoII NO{�Allo w 09 'SP • DIY/take-away kits • Project cards, posters, boards _ • Newsletter articles • local and social media _ Communication Events : Core Groups • Consultant Team • Technical Team • leadership Team • Working Groups • Long Range Planning Advisory Commission • City Council WorkingGroups Established for STAR Goal Areas : 1) Built Environment 2 Climate and Energy 01" 3) Economy and Jobs 4) Education, Arts, and Community 5) Equity and Empowerment 6) Health and Safety 7) Natural Systems Sustainability Tools for Assessing & Rating Communities Communication Events : Public • Community Input Sessions = - - • Presence at Community Events • Community Group Outreach Interviews Dialog : ' • Board/Commission Workshop(s) City Council & Long Range Planning y Advisory Commission Meetings Communication Partners • Business, industry and tourism • labor & workforce development • Health, housing and social services • Environmental and recreational • Non-profit, faith-based and philanthropic • City departments, boards and commissions Communication Partners _ •ANN;, • Schools ( public and private) • Colleges and universities ' T • Neighborhood groups • Community & civic groups low) • Racial, ethnic, and culturally-distinct groups • Collective impact initiatives like Inclusive Dubuque and Dubuque Works 2016 Schedule Activity July August September Focus Review Past Plans, Interviews, Tours, Economic and Engagement Plan, Web Events Market Assessment, Site, App, Promotion Existing Land Use Core Groups Technical Team Plan Commission, Leadership Team Working Group Community Interviews/Dialog, Event Farmers Market, All That Jazz 2016 Schedule Activity October November December Focus Public Event, Developable Land Analysis, Overall Vision, Focus on Past Infrastructure, Hazard Mitigation, Framework and Present Environment/Ecology Core Groups Technical Team, City Council, Technical Team Plan Commission, Working Group Leadership Team, Working Group Community Dubuque Event Stories, Colleges 2017 Schedule JanuaryActivity . rch Focus Economic Future Land Use and Multi- Places and Prosperity Modal Transportation Planning Neighborhoods Core Group Technical Team City Council, Plan Commission, Technical Team Leadership Team, Working Group Community Boards & Community Workshop Event Commissions 2017 Schedule Activity April May June Focus Community Facilities Urban Design & Social & Cultural Placemaking Vibrancy Core Group City Council, Leadership Team, Technical Team Plan Commission, Working Group Working Group Community Community Workshop Eve nt 2017 Schedule Activity July August September October Focus Draft Plan Preparation, Plan Review Public Plan Implementation Hearing Adoption Core Group City Council, Leadership Technical Team, Plan City Council Team, Technical Team, Leadership Team Commission Working Group Community Community Event Workshop 2017 Comprehensive Plan Draft Communications & Engagement Plan Any comments or questions ?