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Work Session_Imagine Dubuque Comprehensive Plan Quaterly Update Copyright 2014 City of Dubuque Work Session - Bottom # 1. ITEM TITLE: Imagine Dubuque Comprehensive Plan Quarterly Update SUMMARY: City Staff and partners will conduct a work session on the status, progress, and next steps for the community planning and engagement process for the Imagine Dubuque Comprehensive Plan. SUGGESTED DISPOSITION: ATTACHMENTS: Description Type Imagine Dubuque Comprehensive Plan Work Session- City Manager Memo MVM Memo Staff Memo Staff Memo Communications-Engagement Plan Supporting Documentation Comp Plan Schedule Supporting Documentation Comp Plan Presentation Supporting Documentation THE CITY OF DUUUCYUe had DUB E Masterpiece on the Mississippi 2007.2012.2013 TO: The Honorable Mayor and City Council Members FROM: Michael C. Van Milligen, City Manager SUBJECT: November 14, 2016 Work Session — Imagine Dubuque Comprehensive Plan: Quarterly Update DATE: November 8, 2016 Planning Services Manager Laura Carstens is transmitting information for the first quarterly update for the new Imagine Dubuque Comprehensive Plan. Mike Hoffman, Project Manager from the consulting firm Teska Associates, Inc. and Assistant Planner David Johnson, the City's Project Manager for the Imagine Dubuque Comprehensive Plan, will present information on the status, progress, and next steps for the community planning and engagement process. Mic 7- ./c/L1) ael C. Van Milligen MCVM:jh Attachment cc: Crenna Brumwell, City Attorney Cindy Steinhauser, Assistant City Manager Teri Goodmann, Assistant City Manager Laura Carstens, Planning Services Manager THE CITY OF Dubuque katd DUB E All-America City 1 Masterpiece on the Mississippi ® 2007•2012•2013 MEMORANDUM TO: Michael C. Van Milligen, City Manager FROM: Laura Carstens, Planning Services Manager SUBJECT: Work Session - Imagine Dubuque Comprehensive Plan: Quarterly Update DATE: November 7, 2016 INTRODUCTION This memorandum transmits information for the November 14, 2016 City Council work session, the first quarterly update for the new Imagine Dubuque Comprehensive Plan. Enclosed are the Communications-Engagement Plan, the Comprehensive Plan Schedule, and the PowerPoint presentation. Mike Hoffman, Project Manager from the consulting firm Teska Associates, Inc. and Assistant Planner David Johnson, the City's Project Manager for the Imagine Dubuque Comprehensive Plan, will present information at the work session on the status, progress, and next steps for the community planning and engagement process. BACKGROUND The Comprehensive Plan outlines the vision for the future growth and development of the city. It is built with ideas and input from city residents, and reflects a consensus of community values. The plan provides a roadmap to guide the environmental integrity, social/cultural vibrancy, and economic prosperity of the city. The Comprehensive Plan's goals help focus the major policy decisions of what services City government will provide, with direct correlation to Capital Improvement Program (CIP) projects. A consulting services contract with Teska Associates, Inc. was executed in June, 2016 to develop the new Imagine Dubuque Comprehensive Plan. The project began July 1, 2016. The consultant is to provide the City with a draft plan by August 30, 2017 to help inform City Council Goal Setting and facilitate implementation in subsequent budgets. DISCUSSION Input from the community is critical to developing a community vision and creating a new Comprehensive Plan. The Community Engagement Process, centered on Sustainable Dubuque, seeks public input in traditional, innovative and inclusive ways. Work Session - Imagine Dubuque Comprehensive Plan: Quarterly Update This process is using online tools as well as print media and face-to-face interaction, reaching out to stakeholders, residents, and business owners through a variety of media and interaction types. The engagement process includes a strong educational and public relations component that will build and carry momentum throughout the project. Outreach Efforts to Date June 2016: • Contract with Teska Associates, Inc. executed for new Comprehensive Plan. • The Project Kick-Off meeting and initial site visit were held with Teska Associates and the Technical Committee. July 2016: • City Staff began developed relationships and partnerships for marketing and community engagement. • Teska Associates developed the Imagine Dubuque logo and the Communications-Engagement Plan for the Imagine Dubuque process. August 2016: • City Council approved the Imagine Dubuque Communications-Engagement Plan. • Imagine Dubuque logo, website and app were approved. Imagine Dubuque website went live and the project app became available for download. • City Staff began promoting the project, website and app via the City's social media accounts and publications. • Teska Associates attended Long Range Planning Advisory Commission meeting. • Teska Associates conducted first round of individual and group interviews with community stakeholders and identity groups. • Teska team members conducted community engagement at Dubuque...and All That Jazz! and Dubuque Farmers Market. September 2016: • City Staff developed Imagine Dubuque insert mailed to all utility customers that directs customers on how they can share ideas and follow the Imagine Dubuque process or use the Imagine Dubuque Idea Line. 2 Work Session - Imagine Dubuque Comprehensive Plan: Quarterly Update • The Imagine Dubuque poster was placed on Jule Transit buses. • Assistant Planner David Johnson was interviewed for Voices of the Tri-States about the project Imagine Dubuque and ways to engage. • City staff continued promotion through print, online and social media. • Teska Associates presented Imagine Dubuque project to City Leadership Team. • Teska Associates conducted the second round of individual and group interviews with community stakeholders and identity groups. October, 2016: • Imagine Dubuque appeared in the September/October and November/December issues of City News. • Imagine Dubuque project posters and cards were distributed to willing area businesses for posting in their windows and in their business. • Imagine Dubuque Idea Postcards (postage-paid) were completed as alternative channels of comfortable engagement for people who either do not wish to or cannot engage in groups or online. Postcards and promotional materials have been distributed to date to the Circles group and LifeTime Senior Program. • Imagine Dubuque Idea Board was placed at the Carnegie Stout Public Library. • City staff continued promotion through print, online and social media. • Planning Services Staff introduced Imagine Dubuque to Inclusive Dubuque. • Mayor Buol promoted Imagine Dubuque in the State of the City Address hosted by the Dubuque Area Chamber of Commerce, Young Professionals Group. • Teska Associates updated the Long Range Planning Advisory Commission. • Teska Associates conducted third round of in-person small group and individual interviews with community stakeholders. • Thirty five people attended the first Imagine Dubuque community-wide workshop on October 25, 2016. It was designed around Sustainable Dubuque's Economic Prosperity pillar and supporting principles. • A smaller related input session also was conducted with 26 people at the Circles Initiative meeting on October 25, 2016. 3 Work Session - Imagine Dubuque Comprehensive Plan: Quarterly Update • Teska Associates conducted a focus group workshop with the Hills & Dales LifeTime Senior Program on October 25, 2016. • The Imagine Dubuque video introduced by Mayor Buol and a City Journal program on Imagine Dubuque featuring Long Range Planning Advisory Commission Chairperson Chad Darter and Assistant Planner David Johnson were posted on the Imagine Dubuque website on November 7, 2016 and will air on City Channel Dubuque. Future Events Below are highlights of future events planned for Imagine Dubuque> Upcoming focus group meetings: • Inclusive Dubuque Focus Group -- December 14, 2016 • City Leadership Team -- December 20, 2016 • Long Range Planning Advisory Commission -- December 21 , 2016 • Green Dubuque -- January 4, 2017 • Leadership Dubuque -- January 11 , 2017 Future Imagine Dubuque Community Workshops: • Environmental/Ecological Integrity -- February 21 , 2017 • Social/Cultural Vibrancy -- April 19, 2017 • Equity -- June 27, 2017 CONCLUSION With Teska Associates, Inc. to augment City staff with development and implementation of the community engagement plan, the City is better able to involve residents, community groups, and stakeholders -- especially those who were under-represented in past updates of the Comprehensive Plan. With the Imagine Dubuque process to date, more people and a greater diversity of people have contributed during this outreach effort than for any previous Comprehensive Plan. This report is provided as an update. Teska Associates and Planning Services Staff will provide additional information at the work session on the Imagine Dubuque process. Enclosures cc: David Johnson, Assistant Planner Ose Akinlotan, Planning Technician F V Users VDia hnsonALRPACACom prehensive Plan\2017 Comprehensive Plan ACity Council Updates PresentatonsVMemo MVM Comp Plan CC WS 11 14 2016 doc 4 .......)-= teska To: Dave Johnson,Assistant Planner, City of Dubuque Laura Carstens, Planning Services Manager, City of Dubuque Ose Akinlotan, Planning Technician, City of Dubuque From: Michael Hoffman,AICP, Teska Associates, Inc. Erin Cigliano,AICP,Teska Associates, Inc. Re: City of Dubuque DRAFT Engagement/Communications Plan Date: July 25Th, 2016 This Communications-Engagement Plan for the City of Dubuque Comprehensive Plan outlines steps to be taken by the consultant team and City staff to inform and solicit insights during the planning process. It provides a framework for outreach components that together will ensure collaboration and shared knowledge between the residents, stakeholders, the Technical Team, Leadership Team, Long Range Planning Advisory Commission, Working Groups, City departments,and consultants. The goal is to make content about the plan interesting and emotional to the community-emotion drives interest, adding context to the conversation and creating personal ownership. The methods to be used cater to a broad audience-local residents,groups, neighborhoods,commercial property owners, business owners,stakeholders and cultural groups.Together,the engagement tools will empower collective action, allow consensus to be reached and conflicts to be overcome.Communications Plan components will work together to build on past plans, generate new ideas and create a shared vision and voice for the City of Dubuque. This will ensure public concerns and aspirations are consistently understood and considered throughout the planning process. Sound, open, and ongoing public engagement is essential in order for the plan to reflect local needs and aspirations.The public engagement program considers that people have different preferences for sharing concerns and ideas; it includes both traditional input methods and 21St century techniques. For example, technology can facilitate better and deeper engagement, empowering collective, citizen-driven action.A website and mobile app will be used to expand awareness and participation in the project, but will be paired with personal outreach efforts — posters, information cards, and public events. Furthermore, sharable content, posts and updates will be provided for marketing via the City's social media, website and go-to news channels (publications, utility bill inserts, notify-me subscriptions, and City Channel Dubuque).Together, it is the functionality,design,and creative marketing of the online tech tools(project website/app) and in-person tools (participation at local events, graphic facilitation at meetings, pop-up shops)that provide the foundation for total engagement. Finally,the key to successful public engagement is to get as many people as possible involved in spreading the word about the plan.The consultant certainly facilitates this process, but the City will make it succeed. The tools described below are not just intended to provide contact with a single person, but to create a process in which residents spread the word about the plan—this is especially true of those serving on the Technical Team, Leadership Team and Working Groups forthe plan. Effective communication results from teska associates inc 627 Grove Street,Evanston,Illinois,60201 office 847 869-2015 www.TeskaAssociates.com Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 people consistently interacting and engaging with each other and the project team throughout the process, rather than contributing once and moving on. The sections that follow describe approaches to public engagement that will be used in Dubuque's Comprehensive Plan. Each technique is summarized and the current status of how it is being applied is noted.As we are early in the process a limited number of them have been initiated. Engagement elements are divided into three Communication categories:Tools, Events and Partners. Communication Tools Project Branding: There is value to having an established appearance to project materials. Just as companies brand products,having a common appearance, logo,color scheme and name on plan related materials will key people's eye to the fact that they are reading or looking over materials related to the "Imagine Dubuque" Comprehensive Plan. Status: "Imagine Dubuque" has been chosen as the desired name of the project. The additional elements will be established as the website is finalized and initial project memoranda are prepared. The consultant will coordinate with City staff in designing branding elements. Website:The project website is compatible on desktop,tablet and mobile devices. It will serve multiple functions in planning efforts: o Source for information o Opportunity to comment and upload photos with captions/ideas o Ongoing storehouse of product o Interactive interface embedded with quick polls and feedback tools o Follow feature- Receive updates via email o Host the project video o Links to background information on the existing City website This becomes not only an effective tool for communicating with residents, businesses, neighborhood organizations and other local groups but a way to present an open process that encourages ongoing participation by the community. To ensure project momentum and transparency, a draft of news posts and meeting content will be drafted and sent to point person David Johnson in advance of going live on the web. If David is not available, copy will be forwarded to Ose Akinlotan for approval. Following review and approval (desired turn-around within 24-hours),the items will be posted for public viewing. Status:A draft website is underway. It presents a focused design to encourage use and has pages that include: 1) About the Plan —describing the overall process, 2) Idea Zone — to encourage people to share comments and ideas, 3) Calendar—to let people know of upcoming meetings and public input events, 4) Documents — share work completed on the plan as well as a comprehensive list of past plans and City efforts, 5) News— posts and updates about the plan that will be continually added to throughout the process (website followers receive news posts direct to their email), 6) FAQ—A list of questions and answers that will be addressed throughout the process,i.e. "What is a Comprehensive Plan?" Why is Dubuque doing one?" "Why should I care?" "How can I get involved and share feedback?" 7) Gallery—to present pictures taken by the consultant team and others (via the share photo feature) that provide a visual tour of the City, and 8) Contact — an opportunity to submit 2 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 comments,concerns and questions related to the plan; 9) host the project video;and 10) links to any appropriate City webpages or partner webpages for relevant and related background. App: A mobile app will be developed that pairs with the website and branding materials. The app will be titled"Imagine Dubuque"and will mimic the same functionality as the website. The ultimate benefit here, is that materials are easier to access, i.e. only "a-click away". Furthermore, the ability to send push notifications via the app is a great way to keep people engaged, maintain project momentum and awareness of upcoming meetings, events,quick poll results and project reminders. Status: The app will be developed following review and approval of the website and branding components. Once submitted to Android and Apple, the app typically takes approximately 3- weeks to go live. Goal is to have this live by the August 20th Farmers Market kick-off event. Video: A project video will be created early in the process to build excitement and interest in the Imagine Dubuque process and plan. Status: Not started — need to refine approach with Technical Team. Examples sent. Should be completed by end of September for use in promoting first public workshop. Public Comment Wall:The Comment Wall or Idea Chalkboard will be placed at a key location selected by the City to provide a location for people to participate and share ideas relative to Dubuque's future. The board(inspired by the work of artist and urbanist Candy Chang)facilitates concise and free form ideas. The consultant will work with the City to design and construct the wall. The City will install, monitor and maintain the wall.The Consultant will work with the City to develop the key question to trigger comments, such as: "Dubuque's future will be brighter if..."etc. At the end of each day,photos would be taken by the City to document responses and the wall erased. Photos would be sent to Teska at the end of each week for summarizing,following which an update of responses will be posted to the website every two weeks. Status: Not started—need to refine approach with Technical Team. DIY/Take Away Kits—The consultant will develop self-guided workshop kits. The consultants will work with City Staff on the kit design and contents. Kits will be made available at public buildings and community events. Status: Not started—need to develop content with Technical Team. OR Code:A QR code(abbreviated from Quick Response code and example shown here),which serves as a mobile-friendly scanned link to the project website, will be created and included on appropriate materials as a way of encouraging and facilitating a connection to the planning effort. • Residents would access the mobile version of the project web site by using their phone or 1•,; le L•. tablet to scan the image with an application on their device. The code can be included ons; many of the public materials described here, including project cards and print materials to ❑d It direct users to the website. ` Status:The QR code will be set up to link to ImagineDubuque.org or ImagineDubuque.com. 3 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Project Cards: These double-sided 3"x3" cards, printed on heavy card stock, advertise the project, the website and ways to get involved. The cards are distributed at plan events, public buildings, and local businesses / coffee houses (with the owner's permission). Card components include the project logo, tagline, information, URL and QR code. The consultant will prepare an initial set of cards and provide art work so that the City can replenish and distribute as needed. Status: Need clarification on the number of cards (initial run of 2,000?) and who will be responsible for printing.The cards will be prepared once the necessary content and branding is finalized. 11" x 17" Posters: As with the project cards,posters are intended to advertise the plan. Printable PDFs of posters advertising the public workshops and plan related community events (to be determined) will be provided to the City in advance of those events. The City would provide support in distributing and posting the posters as appropriate. Artwork for the posters can be used as displays in City information kiosks and at select locations,library,City Hall,etc. to build awareness. Status: Posters will be prepared as relevant information is available and plan events are scheduled. Need clarification on the number of posters and who will be responsible for printing. Poster Boards: Light weight, transportable display boards approximately 3' x 4' in size will include summary information about the plan purpose and how to get involved.These would be available for City officials, staff, and the consultant to display at community events they attend in order to promote the plan and participation in the process. The boards also could be placed around the downtown to provide general information about the plan (typically inside stores with owner's permission). Status: Boards not yet designed and display locations to be determined. Newsletter Articles:Articles will be drafted to be included in City News utility bill newsletters that occur over the course of the planning process.The articles will highlight recent activities related to the plan and events for the upcoming season.The consultant and City staff will work together in drafting the articles. As determined to be useful, plan updates can be prepared for email blasts via e-newsletters. Status: First article to be prepared for fall 2016 to announce the plan, purpose, website and app. Work with Local / Social Media: The consultant will work with local and social media to spread the word about Imagine Dubuque and upcoming plan events. This may include providing news releases and information; and working with media staff, the Community Engagement Coordinator, and Public Information Officer as appropriate and when directed by the City.Consultant will provide updates to City staff to distribute news releases to media and for posting to social media avenues. Status: Not yet initiated. Talking Points: A wide range of elected officials and committee members will be expected to help keep the community informed about the plan and plan process. To facilitate that support and advance a consistent message about the plan, the consultant will work with staff to prepare website posts and updates that those participating in the plan can share with their neighbors. 4 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Status: First set of talking points will be a summary of the plan objectives and process. Has not yet been prepared. Communication Events Multiple Feedback Loop City Planning Staff,Technical Team, Leadership Team, Long Range Planning Advisory Commission and Working Groups with Consultant Team: These teams/groups will form the core of plan review and information sharing for the Imagine Dubuque Comprehensive Plan. In addition to their roles as described here, the members will be counted on to support communication about the plan to the City and their constituents. The groups will be made up of officials and residents to be selected by the City.The groups will reflect the City demographics and varied perspectives, and include those with the insights and expertise to best evaluate the plan and its elements. Consultant Team-Mike Hoffman will be the key point of contact for all consultant team communications. City staff can contact other team members directly as appropriate (i.e., Erin Cigliano for web site/app, etc., Bridget Lane from BDI for market/economics,etc.)with copy to Mike Hoffmann on any e-mails. City Planning Staff — We anticipate weekly calls and/or emails with City Planning staff to ensure coordination and focus with keeping the plan on track. Teska's key point of contact will be Dave Johnson for all communications. If Dave is not available, copy will be forwarded to Ose Akinlotan to handle. If we have a need to contact any other staff members directly, Dave and Ose will be copied on the e-mail. Technical Team — We anticipate monthly meetings during plan development with the Technical Team. After an initial in-person meeting, most of these meetings will be done by video conference unless they can be scheduled with another visit. The Technical Team will serve as the primary point of plan deliberation and discussion as the consultant team presents findings and formulates recommendations. They will review the plan and make a recommendation to the Long Range Planning Advisory Commission regarding the preliminary and final documents. The Technical Team will meet monthly at a regularly scheduled day and time (TBD — but best in the second week of the month to allow discussion and modifications before sending draft materials to the Long Range Planning Advisory Commission).The intent will be to review and refine consultant findings and provide direction on further analysis. Leadership Team —The Leadership Team will be invaluable in providing City input into developing the Dubuque Comprehensive Plan and providing coordination between City departments. We anticipate meetings with the Leadership Team approximately every other month during plan development. These meetings will be done in Dubuque.Summaries of the meetings can be posted on the project website. The first Leadership Team meeting will be September 20t",8 am. Long Range Planning Advisory Commission—The Commission will play a key role in providing feedback through meetings that offer both forums for fresh ideas and review of draft documents. We anticipate meeting approximately every three months during plan development. First meeting is set for August 17th, 5:30 pm. Working Groups will augment the insights provided to the planning process and broaden the perspectives heard by and at the other team meetings. The groups will draw on the depth of expertise in the City on topics related to the plan. One Working Group will be established for each of the following seven (7)STAR 5 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Goal Areas: 1) Built Environment, 2) Climate and Energy, 3) Economy and Jobs, 4) Education, Arts, and Community, 5) Equity and Empowerment, 6) Health and Safety,and 7) Natural Systems. Members of all Working Groups will be asked to attend the first workshop in order to learn about project objectives and so that all committee members are working from a common understanding of the process. The input format for each Working Group will be a single 90-minute session. At the Working Group meeting,the participants will be asked to discuss questions relevant to the topic. The insights and ideas of the Working Groups will be directly incorporated into the process and Technical Team deliberations. Working Groups can range in size, but should be kept to not more than about ten people in order to optimize participation by all members. We will need to be flexible with this number (within reason) in order to accommodate interested groups. Existing Inclusive Dubuque working groups can serve as the core membership of each Comprehensive Plan working group, with supplemental members added as needed to maximize input and participation. Members of Teska and relevant City Staff will be assigned as liaisons. The Multi-Team/Working Group approach outlined here is designed to maximize input and deliberation by the community, while maintaining project momentum and advancing toward completion within the established time frame. It also seeks to focus the time commitment asked of City residents. Working Group participants wishing to take a more active role are certainly welcome to become involved through the many and varied plan participation opportunities. Status:Schedule of meeting topics and teams is being developed—see chart. Kick-Off Meeting: A workshop will be held with City Department Heads and other key staff. This meeting,to be held early in the plan process,will seek input from departments regarding their experience with the current or pending projects,strengths,weaknesses,needs,etc.The purpose of this meeting is to identify issues and opportunities from the City's perspective. Status: Meeting took place with City Staff on June 30th, 2016. Interviews/Dialog: Members of the community with interest in and knowledge about the City will be interviewed in small groups or one-on-one to secure their insights and ideas for the area. These groups will include: 1) residents and neighborhood groups, 2) business owners, 3) property owners/ realtors/ developers, and 4) other taxing jurisdictions. These meetings, conducted early in the process, provide insight and understanding of varying aspects of the City and its internal workings. Staff and the consultant will work together to identify those to be interviewed and schedule the meetings. Status:August 18th and 19`h Reserved for interviews. Boards/Commission Workshop(s): Engagement workshop(s) with representatives from City boards and commissions designed to inform and engage representatives on the Comprehensive Plan. Status: Meetings not yet scheduled. 6 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 City Council/Planning Commission Updates: Four meetings to "check in" with City Council and the Long Range Planning Advisory Commission are planned over the course of the project.The purpose of the meetings is to update the Council and Commission as to progress on the project and secure their perspectives on the work.These meetings are anticipated to be held as part of City Council work sessions or regular meetings with light agendas to allow adequate time for discussion.The first will be held in the fall (likely in November 2016) to provide an early status report to the Council. The second session will provide an update on community input (likely in February 2017. The third session in late spring (likely April) will include a presentation of anticipated preliminary plan recommendations. The fourth session will include a presentation of final plan recommendations. Status: Meetings not yet scheduled. Community Input Sessions: Four workshop sessions for the community as a whole to come together and share insights on Dubuque's future will be held. The first workshop will be held in the fall as part of developing an understanding of current issues,opportunities,visions and desires for the City. The second and third workshops will be conducted in the early spring and summer of 2017 as preliminary ideas for City enhancements are being developed,and will seek community reaction to those notions to refine and prioritize.The fourth and final workshop will be the public open house to present final recommendations. These types of sessions are designed to be interactive and entertaining in order to maximize community input. The specific techniques to be used will be determined jointly by the consultant and staff. Status: Possible first workshop Oct. 19th? February, April and August are proposed months for additional workshops. Presence at Community Events:As part of reaching out to the community about the plan,community events will be identified at which the consultant,City Council members,Technical Team members,and/ or others could be in attendance to inform community members about the plan and solicit their ideas. The display boards and handouts noted above will be used to share information and secure input. Events would include those sponsored either by the City, other taxing jurisdictions, local businesses, religious institutions, etc. Status: Display materials not yet prepared; Farmers Market on August 20th confirmed/Jazz event on the 19th is confirmed, future events TBD. Group Outreach:A program for visiting groups in the community to share the planning process will be developed. This would be similar to a speaker's bureau where elected officials, City staff, and Technical Team members would attend local groups to discuss the plan with them. The consultant would prepare visual materials and talking points for the presentation. The City would identify and reach out to groups that might be interested in such a presentation. Status: Presentation and talking points not yet prepared. See attached documents for preliminary list of groups and potential speakers identified. Communication Partners 7 Dubuque Comprehensive Plan:Communications/Engagement Plan-DRAFT July 25, 2016 Inclusive Dubuque, Greater Dubuque Development Corporation (GDDC), the Dubuque Area Chamber of Commerce, Dubuque Convention and Visitors Bureau, Dubuque Area Labor Management Council and Dubuque Main Street: These organizations offer an opportunity to help raise awareness and direct people to information about the Plan and opportunities to participate, as described in this memo. In addition, the Chamber can be a conduit for local business and property owners to provide insights as to their needs and interests. Status:Chamber,Convention and Visitors Bureau,and Labor-Management Council not yet contacted. Schools (public and private): Working with local schools presents an opportunity to spread the word about the plan, secure input from students and their families, teach civics and government to young residents,and expand community pride. Opportunities for accomplishing these goals are built by reaching out to local principals for a discussion on joint efforts such as visiting classrooms,setting up ongoing school projects,or disseminating plan information. This outreach can be done with students at any grade level from K— 12, to college. The City would take lead in reaching out to local schools, based on established working relationships, and work with the consultant and schools to develop and prepare engagement activities. Status: Process not yet initiated. Colleges and Universities: Working with local colleges and universities presents an opportunity to promote the plan, secure input from students, teach civics and government to these residents, and expand community pride. Opportunities for accomplishing these goals are built by reaching out to local administrators and student government associations for a discussion on joint efforts such as meeting with clubs and organizations and disseminating plan information. The City would take lead in reaching out to local colleges and universities, based on established working relationships,and work with the consultant and institutions to develop and prepare engagement activities. Status: Process not yet initiated. City Departmen'_: Various City Departments can be tapped as "partners" for the Comprehensive Plan effort. Based on their individual capacities, they can support the City's public outreach process through their facilities, board and commission meetings, events and other community engagement opportunities that are readily available. City Planning Staff and consultant will contact the Departments to discuss options for working together and cross promoting events and stakeholder input. Status: Departments not yet contacted. Community and Civic Groupz:Civic groups such as these are an opportunity to inform residents about the planning process, hear their thoughts and concerns, and make them part of the process. Meetings held by these groups,their web sites,and newsletters all become venues for plan outreach.City staff and the consultant will identify and reach out to these groups. Status: Groups yet to be identified and contacted. Attachments 8 Dubuque Comprehensive Plan Schedule Updated-11/2/2016 2016 Review Past Plans, Economic and Market Developable Land Analysis, Interviews,Tours,Farmers Economic Prosperity,Public Infrastructure,Hazard Focus Engagement Plan,Web Site, Market Assessment,Existing Land Event Mitigation,Environment/ Overall Vision,Framework App,Promotion Use Ecology Technical Team Meeting 19th-1:30 call 21st-9am call Nov.18th-9am call Dec.16th-9am call Leadership Team Meeting 20th-8:00am 20th-8:00am Long Range Planning Advisory Committee Meeting l 17 4°,- ::;€ HI 19th-5:30 p.m. 21st-5:30pm Equity:Inclusive Dubuque Network-14th-9:30 a.m. Working Groups (one hour) Seniors,interviews 19th and Interviews/Dialog 18th/19th 20th/21st 24th,25th Workshop/Project Events 25th-Ecomomic Prosperity Inclusive Dubuque Survey Inclusive Dubuque- Meeting- 15 Minutes 11/9 Dubuque and all that Jazz- Introduce Project(City Staff @ 9:30(City Staff Will Local Events 19th,Farmers Mkt.-20th Will Handle)October 12th Handle) City Council Update Nov.14th-5:30pm Mike,Erin,BDI,Bob,Pat Consultant Team Members (limited) Mike Mike,Erin,BDI,Graham,Pat Mike Mike,Erin,Scott 2017 Future Land Use and Multi- Future Land Use and Multi- Draft Plan Preperation, Focus Modal Transportation Modal Transportation Places and Neighborhoods Community Facilities Urban Design/Placemaking Social&Cultural Vibrancy Plan Review Public Hearing Plan Adoption Planning Planning Implementation Technical Team Meeting 24th-9am call 17th-9am call 17th-9am call 21st-9am call 19th-9am 16th-9am 21st-9am 18th-9am x x Leadership Team Meeting 21st-8:00am 18th-8am 18th-8:00am 15th-Sam Long Range Planning Advisory Committee Meeting 15th-5:30pm 19th-5:30pm 21st-5:30pm 19th-5:30pm Envronmental/Ecological- Economic Prosperity Working Working Groups Jan.11th-TBD Social-Cultural-21st TBD Group-18 or 19th TBD Interviews/Dialog Green Dubuque-Green Environmental/Ecological Social/Clutural Workshop- Equity Workshop-27th- Workshop/Project Events Drinks:January 4th 6:30-8 Workshop-21st-6:00 19th-6:00 5:45 pm 16th-6:00pm Open House Leadership Dubuque Exercise (Chamber of Commerce Group)Jan 11th 2:00-3:00 Local Events Holiday Inn City Council Update* 27th-5:30pm 26th-5:30pm 28th-5:30pm Public Hearing Adoption Mike,Erin,Jason,Graham, Mike,Erin,Graham,Pat, Consultant Team Members Mike,Jason,Pat Pat Mike,Erin,Graham/Bob Mike,Erin,Graham Mike,Erin Jason,BDI Mike Mike *=Invite to all events I -0= COSY ----- Ill I I i, 4. 1 4 .1400kaitillill mss.-j 1��,t� t# 4 I At2I►!f10 �'�leardi'1.� iii.i I/l'/ 0 ICity Council Update DUBUQUE Nov. 14t", 2016 V Urban Design V Developable Land Analysis A New V Land Use Cornprehensive Plan V Transportation Planning Viable . Livable . Equitable ✓ Infrastructure V Hazard Mitigation V Environment/Ecology C SUSTAINABLE DUBUQUE V Build on Past Work viable • linable equitnbfe V Local, Regional, National Trends V Peer and Competitive Review ENVIRONMENTAL/ECOLOGICAL INTEGRITY ✓ Development/Redevelopment Lt)"°' Analysis ECONOMIC SOCIAL/CU LTU RAI Health ROs ERITY Equitable VIBRANCY V Housing V Historical Resources ✓ Cultural Resources V Education • DIMAGINE "7 Public Safety : DUBUQUE ✓ Parks & Recreation Timeline : 2016 Community Workshops +Events: 10/25 Economic Prosperity Workshop 11/14 Council Update Eq August September October November December • Data • Economic • Focus on Past • Infrastructure, • Overall Gathering & Assessment & & Present Environment, Vision/Framew Promotion Land Use • Economic Ecology ork • LRPAC Analysis Prosperity • City Council LRPAC • Events • Leadership Community Update • Leadership • Interviews Team Workshop Team • Interviews • Interviews • Inclusive 7F1'' Dubuque Workshop • _DIMAGINE DUBUQUE Timeline : 70.7 Community Workshops +Events: 2/21 Environmental/Ecological Integrity 4/21 Social + Cultural Vibrancy ► 4- January February March ' April May • Future Land • Future Land • Places, • Community • Urban Use & Use & Neighborhoods Facilities Design/ Transportation Transportation • Social Placemaking • Environmental • LRPAC Cultural / Ecological • Environmental Vibrancy Working Group Integrity Community • Leadership Community Workshop Dubuque Workshop • Leadership Workshop • Leadership Team Team • Economic • Social/Cultural Prosperity Working Group Working Group IMAGINE • DUBUQUE Timeline : 70'7 ' Community Workshops +Events: 6/27 Equity Workshop Equity June July August September October • Social & • Draft Plan, • Plan Review • Public Hearing • Adoption Cultural Implementation • LRPAC Vibrancy • LRPAC • Leadership • Equity Team Community Workshop •Working Group1111,Fr IMAGINE DUBUQUE „._ ..,, Goal . __..... _ _ ,,Ir , 1 ,______, . __,, __. • ® %�`@Qui. A plan built by the ®� Community - �� � -, V1111111 EYOUpVIS10N,., / 1L.. -* . vnN_ Wi5NAR OF DUSUGUE / 1•IC:�...,, +'.- I, - ---r- I DETAI a MAGINEDUBUOUECOM. I eI Kit's!!‘ III 1111 /.' er r .'.•;r pND A11.THAT JA22 pUBUOUE... DiversityofOutreach �'_ �` Fdda7o QgUc ...,,,,,,,axmUahA M'1 U V A! Ay QRS MPRKET °°5') UAtOLh,2ll SUS 11111 r;. � ��A®o S°5')° ug - 'mss - IoW B dlo«B hlomied o�1AB etrta illi :'. IF P16(4fR -PUMPAiLie.,_ ❑ Interviews MP �{\ IP: : i ADA-A- A'�JC��Ns (I IMAGIHEOVBU�]..: `^'WW1 r. .CI Focus Focus Groups lit LI Working Groups I 'I 1 'VA .40 , '``-, 1 \ I, ili ❑ Community Events C ” _ __ ❑ Workshops _ , , ❑ Website , .1 CI App :a LI Quick Polls ` r 2 t ` DUBUQUE Farmers Market and Dubuque and All That Jazz Events Aug. 19th and 20th Getting the word out ! ° o �ac�oa Project Marketing Materials p ID) 1:„a 3UQg 0 I YOU ARE INVITED! ECONOMIC PROSPERITY WORKSHOP • relmvnllDeavabDk' DIMAGINE N ON HOW TO MAKE DUBUQUE DUBUQUE O ABLE AND EQUITABLE! 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One Stationed at the ,airommimilmi .• Public Library • `� One available for IJDUBUQUE checkout to take to VIABLE . LIVABLE . EQUITABLE I My idea to make Dubuque . events/meetings I a more viable, livable, and I equitable community is 11 ; Aim* ii iv ....‘ ,1 a 1 in * e NI III a ,, _._.__...._._._._____ WWW.IMAGIN[DUSUQ I COM I' I Project Postcards Stamp Ready, Old School Cool THE CITY OF DUB E Masterpiece vu(he Mississippi MY IDEA TO MAKE DUBUQUE A MORE VIABLE,LIVABLE,AND EQUITABLE COMMUNITY IS: O ouDu " • ■ 0 00 _ rTp MIL %Rai YNE fuTURE OUR VISIOP SSNAREi SEND VUB • UUE _ fit_ OF DIMAGINE DUBUQUE IMAGINEDUBUQUE.COM Big View Night Workshop % Q CI RCLES® S' INITIATIVE Oulov4tAt ® ;l 4 SOU �4N�^d �.d �eCmn0a" '14-A. ;;thcrtn DUBU E COMK'UN .% t e. ; f'• ar't> ITOM �- r OMd/UHT,pB/t.'YfOUBV f MYIDEA TOM Mm UQUE, `\ f { ♦ C' a1°�S. c � Ye��qa p ����" '! Y/S,• gNOLrQ`qfq MOR VIABLE,LIVABLE,ADU EQU 7A! 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What isyour vision _ - ' 1 1 : , y,.� �At 4 _*k �,- , .JorDubuque?j v ,., .()- . _____id- f,. • ir Ili 1 S 1 i 1 _ , „.. . .t. , .--=-- , 11--jr1 ,44 i .. SHARE IDEAS i1rp.in _ _ lit - f _ . , . IS , .' ... . _ . __ _'7. If--- � 11 I'��I I�im �` ; .mss. �� _ r' p, ;- _ - )i:..ini !i' r . 0 — Follow - O IV * "El" 5 p .SII ■ 1 :58 Quick Poll #1: What words would you use to I M AG I N E MENU describe Dubuque ? DUBUQUE I . 186 Responses ❑ Historical 27% CI Active 12% . ' ❑ Lacking 12% ❑ Vibrant 9% • CIWelcoming 9% QUICIPOLL ❑ Sustainable 9% ' . -� 4 CIQuaint 7% "' • 1 _ "Ripe with possibilities, Growing, Baseball Friendly" Vote on project ideas and share your Quick Poll #2 perspective via a series of Quick Economic Prosperity Polls! New questions will be Posted Mid-October / 117 Responses introduced throughout the planning process to ensure we understand 71- i n T TI' I I TA T,1 r1 4- 441 i n rd-,r, 4-r% Project App Free for download! m 1 M❑ Push Notifications I U Share Ideas w * ,lol, 0 V r 11:34 U Take Quick Polls , it 440_ U View News 1 IPI#4,#O • DUBUQUE U Read Documents ®e40 U Contact Dave/Mike is ❑ Visit Mobile w so , , ' F,s Optimized Website •4 "ig i� ^�A Lit r I'IN L` 1 .^7i s 3_i�6LL, is 101 II !Bi a =o I MAGINE About News Share Ideas Quick Poll DUBUQUE iio Events Documents Website Contact t,\„.__Asir, APP LOADING... PREPARE FOR TAKEOFF 1 Long Range Planning Advisory Commission Meeting August 17th and October 19th Dubuque Headlines Think 10 years into the future, what news headline do you want to see about Dubuque? • Dubuque Developing a Great Workforce • Dubuque Host Para Olympics in the Millwork District • Dubuque MRT Side Trip Route Completed • Dubuque on Target to Reduce Greenhouse Gases by 50% in 2030 • Dubuque Falls Below 25% of legal Debt Limit • Dubuque is the Best City in America for Bike Ownership City Leadership Team Meeting September 20th -..- I ..: . , ._ _ _ a , •:. :. , . ' *., ‘ .• I , . - ''I '.1k ..r• - . •• ,. • _. __ __ ....., — .-m-... •••-•e.--•-:- '... . - . . 4 . '.• . -45 . 0 , . 14.06. . ., - — ... , k i* .." e . , C - 4 ...,..e.. ..,...t,, , _ __ ___. _ ___ ,;( • ,,,I,(11. ,..., .4 -'*. _Mr", •--. ' --- , • t"..- i . , 0.; - •%.„. . 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City Leadership Team Meeting September 20th Dubuque Headlines I I Think 10 years into the future, what news headline do you want to see about Dubuque? • Dubuque, where everybody wants to be • Dubuque is 100% Energy Independent! • Dubuque, the safest city • Dubuque has lowest unemployment rate in Iowa and the U.S. Interview Groups F • Police Chief • League of United Latin American Citizens • Fire Chief • Tri-State Muslim Community • School Superintendent • Black Men Coalition • Library Director NAACP • Leisure Services • Sisters United • GDDC • 4 the People • NICC • Women of Color • Neighborhood Associations • Lantern Center • Banks and Businesses • Multi-Cultural Center • Realtors and Brokers • Mountain Bikers • Convention & Visitors Bureau • Mercy Medical Center • Chamber of Commerce • Life Time Senior Program • Marshallese Community • IowaWORKS • Dubuque Circles Initiative • Jule Transit • Public Health • Museum of Art • Housing & Community Development . Dubuque Area Congregations United • Water & Sewer • LBGTQ Community I . I 11 would 11 toss In Dubuque I III PIP r 'will\ Group Outreach '. °1 :� 1 Completed � . I ash • High School Students i ,, _ as • Neighborhood Groups la , , - - • Seniors 4. ' r I 1 ° Scheduled ` , l • Green Drinks • ,; • Inclusive Dubuque - ©IMAGINE • Leadership DubuqueS .4DUBUQUE ` toil -gall. In the Works • Young Professionals - it ,. iea • Millennials el ,,� _ - _c _ ` 1 YC kri Other? • : DIMAGINE DUBUQUE _ n I I, 1 ' - nil Y / l .I f) - Iklili..' �►- _ "�N3. . Y 2 I ..--rler Ma 4 ! 4 v 11/41 r friwr xi.? 1 ; -0. i' / e ` --0 II . air - ,...,,,,. k4 -:- _ • L.s 4 / � , - \[1 1 I L Fd_ 9T0Z '1057 asgop dogspao/A /S4iaadsoad D!WOUoD3 tirr- What's next? U Inclusive Dubuque Focus Group December 14 U Leadership Team 7 ' December 20 „,--. U Long Range Planning Advisory Commission f December 21st J-. U Green Drinks Dubuque January 4 U Leadership Dubuque January 11 µ wi U Environmental/Ecological Community Workshop February 21